Katie Braden - Podcast Details

Shows

The Unforget Yourself ShowRemoving the blocks to health, wealth, and happiness with Michelle MastersMichelle Masters is an internationally acclaimed bestselling author and transformational coach, who helps people break through blocks in money, relationships, and wellbeing through her unique blend of neuroscience techniques and quantum modalities.Through her transformative courses and coaching programs, Michelle guides clients to create permanent positive change without having to work harder or smarter, drawing from her extensive experience dating back to 1995 in both personal development and family constellation work.Now, Michelle's journey from studying theatre and teaching environmental education to becoming known as "The Coaches' Coach" demonstrates how unconventional paths can lead to extraordinary...2025-07-1733 min

DealcastersKatie Braden Cracks the Video Wealth Code!If you're tired of hiding behind endless emails when your on-camera presence could be closing deals in minutes, this episode is your turning point. Katie's built her company, Advisor Video Marketing, by transforming people who once hid from their iPhone cameras into video-creating machines who actually enjoy hitting that record button. Wild, right?No Hollywood production crews required—just Katie's flight-tested methods (yep, she's literally a pilot too, because apparently being awesome in one field wasn't enough). Tune in to discover why your wonky lighting might be costing you clients, and how that boring bookshelf bac...2025-06-0958 min

The Efficient Advisor: Tactical Business Advice for Financial Planners278: Conventional and Unconventional Ways to Use Video to Market, Streamline Operations, and So Much More with Guest Katie BradenVideo is no longer just a "nice-to-have"—it's an essential tool for financial advisors looking to build trust, streamline operations, and enhance the client experience. In this episode, Libby sits down with Katie Braden to discuss why video is so powerful and how advisors can integrate it into their business in a way that feels easy and authentic. Whether you're just getting started or looking to improve your video presence, this conversation is packed with practical insights! What you'll learn in this episode: Why video helps build trust faster than traditional marketingHow to use vide...2025-06-0355 min

Breakthrough with Coach BConfessions of a Social Media Manager with Katie DempseyAre you ready to take your first step towards your next breakthrough? Download our Resource Review to see where you invest your time, money and energy. 👉 Download here🔹 Episode Summary: This week on Breakthrough with Coach B, I’m joined by my longtime collaborator and social media partner, Katie Dempsey of Brand Ambition. Since January 2022, Katie and I have been working together to keep my content consistent, customized, and aligned with who I am as a real estate coach and entrepreneur. In this episode, we’re pulling back the curtain on w...2025-05-1259 min

Only Fee-Only#123 - Stop Sucking on Video: Authentic Marketing for Financial Advisors with Katie Braden, CFP®Struggling to connect with clients through video?Katie Braden, founder of Advisor Video Marketing, says most advisors are overthinking it. With a background in photography and as a CFP, she’s helped advisors use simple, authentic videos to build real connections.Forget fancy production. Katie once shot a quick 42-second iPhone video in the dark and wind—and it got over 167,000 views. Why? Because people connect with real, not perfect.She recommends short, personal videos—like 45-60 seconds for follow-ups, birthday messages, or thank-yous. It’s an easy way to show you care...2025-04-0324 min

Powerfully YOU Post Abortion102. Embracing our Divinity; what I wouldn't trade for the worldOk girls. Since my teens I've always wanted to know on a deep level that to be human is the greatest honor. A gift. But one tiny girl from the middle of no where Minnesota out of 8 billion people? I felt like a nobody and very insignificant. Unimportant and wouldn't be missed but by a few people if I weren't around anymore. The truth is we are infinitely important and valuable. And I came across this conversation by Gregg Braden talking about the divinity we possess as humans which sets us apart from any technological...2025-02-2140 min $Let\'s Get Ugly$ Let's Get UglyS2E02. Brand Building, Media Magic & PR Secrets with Katie BradenThis week is extra special because we’re joined by one of our best friends, PR powerhouse Katie Braden! Katie takes us through her journey from juggling multiple jobs to building a successful freelance PR career over the past decade. We get into the rise of boutique agencies, the shift toward authenticity in influencer marketing, and how social media is reshaping the industry. Plus, we take a trip down memory lane to one of our Kohl Kreatives workshops in a high-security prison—an unforgettable experience where we got to share our work with Katie firsthand. Of course, no PR chat...2025-02-1524 min

Top Advisor Podcast#77 Using Video to Attract, Engage, and Retain Your Ideal Clients with Katie Braden, CFP®Video marketing is a powerful tool for financial advisors to build trust, provide value, and create meaningful connections with clients. How can you effectively use video to attract clients and maintain strong client relationships? In this episode, Referral Coach Bill Cates interviews Katie Braden, CFP®, Founder and Chief Video Officer of Advisor Video Marketing, to … Continue reading #77 Using Video to Attract, Engage, and Retain Your Ideal Clients with Katie Braden, CFP® →2024-11-1341 min

The Unforget Yourself ShowBuilding threads of trust in your community and profiting at the same time with Braden GreerBraden Greer is a community builder disguised as a real estate team! Really, he's just a Real Estate agent who sees the massive impact a profitable business can have on building threads of trust in the community and is working to build out his team to help other agents thrive.Braden believes that "profits" and "doing good" are NOT opposed to each other.Here’s where to find more:extramileforyou.comhttps://www.facebook.com/braden.greer.5https://www.facebook.com/bradengreerexprealtyhttps://www.linkedin.com/in/br...2024-11-1331 min

Elementality for Financial Advisors | Elements Financial Vitals System™Lights, Camera, Clients: Video for Advisors w/ Katie Braden [181]In this episode of Elementality, Abby Morton sits down with Katie Braden, a video marketing expert for financial advisors, to discuss the transformative power of video marketing in the financial industry. Katie shares her unique journey from photography to financial planning and how she now helps advisors leverage video to connect with clients and grow their businesses. This episode dives into practical tips on getting started with video, overcoming the fear of being on camera, and using AI tools to enhance marketing efforts. Tune in to learn how video can set you apart in a crowded market and help...2024-08-2945 min

New Planner PodcastEp #193: Mastering Advisor Video Marketing with Katie BradenKatie Braden is the Founder of Advisor Video Marketing, and she joins the show today to share how she entered the financial planning industry after graduating with a degree in photography. If you're interested in blending creativity with financial planning or exploring how to effectively use video marketing in your business, this episode is for you! Listen in as Katie shares how she transitioned into the financial planning industry after earning a degree in photography, joining a family-owned firm but soon realizing she wanted to serve clients differently by offering financial planning services. She discusses how she...2024-08-2330 min

The PR Department PodcastMarketing is Over, It's All About Vibes In a world where everything looks the same and consumers are more educated than ever, is marketing over? Katie delves into the question on this episode and explains how she thinks that brands leaning into 'vibes' are going to overtake the businesses out there who have perfected marketing. Hosted on Acast. See acast.com/privacy for more information.2024-07-1838 min

The PR Department PodcastVisual Branding & The Hollywood Hair TheoryThis episode delves into all things personal and visual branding, along with guidance on where to start when you don't have a clue what your personal or visual brand even looks like! Katie also discusses the very interesting 'Hollywood Hair Theory', and what role that plays in visual representation and stardom along with some very well known, recognisable examples. Would you change your hair for fame? Hosted on Acast. See acast.com/privacy for more information.2024-07-0433 min

The PR Department PodcastWhat I've Been Up To, PR EditionFrom London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl. Hosted on Acast. See acast.com/privacy for more information.2024-06-2047 min

The PR Department PodcastWhy You're Not Getting Any PR Coverage'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once were, and some things to consider if you're hoping to change the tides... Hosted on Acast. See acast.com/privacy for...2024-06-0643 min

Laura HillLaura Hill X Katie Braden - The PR Guru Wanna know the secrets of a PR guru? Katie Braden is that guru and she is sharing so many secrets in this interview. You will get so much practical advice in this interview and some really interesting, soul searching homework.In this episode, Katie covers: 🧡 How to find out what makes you special🧡 Why you need a personal brand and how to create one🧡 Social media tips for EASY, FAST posts🧡 How to get noticed by a brand🧡 Why you need to stop taking social media so seriou...2024-06-021h 23

The PR Department PodcastThe Vampire's Wife Is Closing Down?!Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?! Katie gets into why this could've happened, breaking down multiple potential issues with the business across different angles, to try to unpick why this happened and how we can prevent losing brands like this in the future. Hosted on Acast. See acast.com/privacy...2024-05-2748 min

Chronic Health Solutions | Chronic Illness, Feel Better, Sleep Hygiene, Stress Relief, Always Tired, Brain Fog101. Feeling Too Overwhelmed To Make Time For Self-Care As A Busy Mom? This ONE Tip Can Help! With Katie KeeneHey friends, Being a mom is amazing. It's honestly the most rewarding thing I've ever done...and also the most challenging. If you find yourself at a point in life where self-care is nonexistent, you're feeling more irritable than you would like, and the joy of motherhood seems to be gone, then I want you to stop what you're doing now and listen as my guest, Katie Keene, shares QUICK and simple ways you can begin to take care of yourself again. We aren't talking hour-long hot baths and spa days here. I get it, m...2024-05-1423 min

The PR Department PodcastAre We Seeing A New Wave Of Influencers?It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and who we should be looking out for, and it may not be the people who you think it is... Hosted on Acast. See acast.com...2024-04-2523 min

The PR Department Podcast'PR Doesn't Work', Allegedly Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for! Hosted on Acast. See acast.com/privacy for more information.2024-04-1126 min

The PR Department PodcastWhat's The Point Of #TrippinWithTarte?Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers.. Hosted on Acast. See acast.com/privacy for more information.2024-03-2825 min

The PR Department PodcastTik Tok Has Gone Sideways, LiterallyWith Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps... Hosted on Acast. See acast.com/privacy for more information.2024-03-1420 min

The PR Department PodcastDarlings, Where Are Charlotte Tilbury's Missing Lipsticks?Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes? Hosted on Acast. See acast.com/privacy for more information.2024-02-2922 min

The PR Department PodcastUnpacking the Illusion Bronze DramaIt's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted. Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play. Hosted on Acast. See acast.com/privacy for more information.2024-02-1523 min

The PR Department PodcastDiscussing Brand Founders on Tik TokUpon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional. Katie discusses how she's currently working with the founders of her own brands, how this is changing and evolving thanks to platforms like Tik Tok and consumers...2024-02-0122 min

The PR Department PodcastShould You Get On Tik Tok Shop?To Tik Tok shop, or not to Tik Tok shop? That is the question. Katie discusses all things Tik Tok shop in this episode, from brands who've adopted, adapted and exploded on the platform making millions in only a few short years, to the points of contention with the platform and how larger, corporate brands are struggling to find their place. Hosted on Acast. See acast.com/privacy for more information.2024-01-1822 min

The PR Department PodcastUsage, Exclusivity and All Things Influencer MarketingWhen it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influencer marketing campaigns in the hope that it can help you out! Hosted on Acast. See acast.com/privacy for more information.2024-01-0420 min

The PR Department PodcastThe P Louise Tik Tok DramaKatie finds brands who're booming on Tik Tok absolutely fascinating, especially when they're still founder-owned with the independent business owner being very much at the helm. The last few months we've seen a very public, Tik Tok drama rollercoaster occur over at P Louise with order dramas, huge collaborations, and PR events straight out of the 2016 beauty boom. So from a PR perspective, let's discuss! Hosted on Acast. See acast.com/privacy for more information.2023-12-2133 min

Chronic Health Solutions | Chronic Illness, Feel Better, Sleep Hygiene, Stress Relief, Always Tired, Brain Fog74. Does Your Home Feel Chaotic as a Neurodiverse Family? This Tip is Going to Create More Peace In Your Home with Katie KeeneHey Mamas, Are you tired of feeling like you're putting out fires with your kids all day? Do you wish your home was more peaceful and you had more time to spend with your husband? Wouldn't it be great to find that instead of getting frustrated and yelling at your kids, you were creating true connection with them? Join me today on the podcast as I chat with Katie Keene about how setting up a family government is the answer you've been looking for! Ashley You can find Katie over at htt...2023-12-1924 min

The PR Department PodcastWhy I Keep Losing New BusinessThis Summer Katie felt like she was in a cycle of constant new business meetings which resulted in the brand or client deciding they didn't want to move forward for whatever reason. This led her to contemplate saying 'yes' to their demands, like she used to watch her peers do to win new business in PR agencies, instead of really explaining the PR process. This episode is her thoughts on winning and losing new business, PR agency approaches and generally how she feels about being a PR at the moment. Hosted on Acast. See acast.com/privacy for...2023-12-0730 min

Pure Victory Podcast187. Why We Got Rid Of Our Smartphones with Elisha and Katie VoetbergWelcome to episode #187! This week, Matt invites his wife Louise to replace Braden as co-host. They talk to Elisha and Katie from Now That We're A Family on how their decision to go smart-phone free affected sexual temptation, family time, and more.Be aware of potential open doorsElisha knew that any potential porn consumption in his life would come through his phone. Apart from sexual temptation, the work that can be done on the phone is distracting from family time as well, so he decided to make the jump to going smartphone-free.Katie...2023-11-2937 min

The PR Department PodcastIs Guerrilla Marketing Back?With the mass over saturation of social media marketing, sponsored posts and influencers ruling the pages of every major brands marketing strategies for the past five years, things have gotten pretty boring. But recently we've seen some breakout stars in the form of luxury brands utilising old school guerrilla marketing tactics, so is this form of advertising back? Let's discuss.. Hosted on Acast. See acast.com/privacy for more information.2023-11-2326 min

Screen Speak#101 - Unpacking Featuring Michal Sinnot, Katie Braden and Alexandra ClaytonIn this episode, I talk with Michal Sinnott, Katie Braden and Alexandra Clayton about their film Unpacking. Topics Include: Unpacking Beginnings, Cast Coming Together, Wellness Retreats, Questions Raised in the Film, Where Can People Go For Connective Experiences, Experiences with Strangers, Types of Transformations, Elements of Michal’s Life Infusing Into the Story, Giving Yourself Over To A New Methodology, Importance of In-Person Community, Cultural Appropriation, Explaining Your Position to Someone Else Respectfully, Depiction of Women in Movies, Opportunities Gained from Attending Film Festivals, How to Make Original Diverse Movies Profitable, Where People Can Watch the Movie, Fu...2023-11-131h 54

The PR Department PodcastAll Things Freelance FinancesOn this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer! Hosted on Acast. See acast.com/privacy for more information.2023-11-0934 min

The PR Department PodcastReasons Why I Would Delete Your EmailAs a PR it's usually an anomaly for Katie to just completely delete an email without so much as a short response. But recently email etiquette has seemingly taken such a left turn and been particularly bad, sparking the need for a rant based episode. What are your reasons to flat out reject an email? Let us know over on Instagram - @theprdepartmentpodcast Hosted on Acast. See acast.com/privacy for more information.2023-10-2624 min

The PR Department PodcastIs Influencing The New MLM?When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid shaped? Question is, who's at the top and is this shift conscious? Hosted on Acast. See acast.com/privacy for more information.2023-10-1232 min

HER HOME & HEART / Simplifying Routines for Overwhelmed Christian Homeschool Moms Seeking Peace and Joy204 // Create a Simple Sanctuary for Family Wellness in the Backyard Garden with Ashley BradenAre you feeling overwhelmed by the daily juggle of motherhood? Do you ever wish for a peaceful oasis in the chaos? If so, you're in for a treat! In this episode, we're diving deep into the world of gardening, homeschooling, and the incredible benefits they can bring to your life. Here are the three main takeaways that will make listening to this entire episode worth your while: **1. Rediscover Peace:** We'll show you how gardening can be your secret sanctuary, your escape from the hustle and bustle. Discover the therapeutic power of nu...2023-10-0635 min

The PR Department PodcastWhat's Up With Influencer Brands? Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'following the stats' just doesn't work anymore. Hosted on Acast. See acast.com/privacy for more information.2023-09-2821 min

The PR Department PodcastShould You Buy Coverage?Recently Katie was asked her opinion on an ad opportunity that a client had crossed paths with and thought was maybe a good investment to help grow their business. But the question is can you truly buy coverage effectively? This episode explores how the world of ads works, the pro's and con's that come along with the territory, and how to navigate it successfully. Hosted on Acast. See acast.com/privacy for more information.2023-09-1419 min

HER HOME & HEART / Simplifying Routines for Overwhelmed Christian Homeschool Moms Seeking Peace and Joy195 // How To Find Support and Community as a Homeschooling Special Needs Parent of Neurodiverse Kids with Ashley BradenDo you ever feel the weight of overwhelm pressing down on your shoulders as you navigate the beautiful journey of homeschooling? Especially if you're a part of the extraordinary tribe of special needs families, you know that the path you've chosen can sometimes feel like a winding road with no end in sight.But guess what? You're not alone in this incredible adventure of holistic living through motherhood. There's a treasure chest of support, secrets, and a thriving community just waiting to be discovered.In this episode, my guest Ashly Braden and I unveil 'The...2023-09-0627 min

The PR Department PodcastWhy Are Influencers Getting Jobs?Let's discuss the latest shift in influencer land, influencers getting jobs. The influencer landscape has changed so much over the past few years, we've seen the biggest boom in people trying to become influencers and wanting to quit their jobs to pursue it full time. So why are we now seeing a trend of influencers getting jobs? Katie discusses the latest shift and why she thinks it's happening... Hosted on Acast. See acast.com/privacy for more information.2023-08-3127 min

The PR Department PodcastThe Freelancers Guide to a Manageable WorkloadIf only it were that easy - follow these steps to freelancer bliss... unfortunately it's not. From someone who's dealt with depression, anxiety, burnout, hitting rock bottom on the scale of 'having a manageable life' over and over again, Katie shares her own personal views and thoughts when it comes to forward planning, building your calendar and having a sustainable workload as a freelancer. Hosted on Acast. See acast.com/privacy for more information.2023-08-0322 min

The PR Department PodcastCombating Bad BossesOne thing is for certain, you're not going to get on with everyone you encounter in your career - it's a fact. This episode is all about navigating those situations, deciding when to leave, when to stay, when to fight and when to walk away. Katie shares her personal insight and stories from trudging her way through the PR world. Hosted on Acast. See acast.com/privacy for more information.2023-07-2034 min

The PR Department PodcastHow To Boss A ContractBoth the ultimate downfall or success of a working relationship comes down to how air tight your contract is. Katie has seen really great examples of this where she's had super positive experiences, and also the flip side where her contract is the only thing she's been able to fall back on and protect herself with when things in PR land get really nasty and heavy. This episode is a long one (well worth getting a cuppa ready for it!) - Katie runs through contracts in general and clause by clause what her non-negotiables are when it comes to writing...2023-07-0639 min

The PR Department PodcastA Website Horror StoryWhen you start your business everyone tells you, 'you should delegate the jobs you can't do', Katie's here to tell you why that's not always the best route. This is a story time episode where Katie tells her website horror story from start to finish, with learning lessons along the way, in the hope that she can save other business owners and freelancers from a world of website pain! Hosted on Acast. See acast.com/privacy for more information.2023-06-2223 min

The PR Department PodcastPR Couples ExplainedPR couplings, otherwise known as 'fauxmances' are fascinating both behind the scenes and watching them play out in the public domain. The episode Katie delves into why we're so obsessed with PR couples, how they work behind the scenes, where they come from and some crazy examples of when they work vs. when they don't. Hosted on Acast. See acast.com/privacy for more information.2023-06-0832 min

The PR Department PodcastExplaining PR GiftingPR gifting - why we do it, how we do it and what we expect from it. It's always a tricky one to explain to new clients and just about anyone outside of the PR industry. Katie breaks down this topic and shares her approach on why this part of the PR experience is so crucial to achieving results. Hosted on Acast. See acast.com/privacy for more information.2023-05-2525 min

The PR Department PodcastCompetition vs. CommunityComing from a PR agency competition is ingrained into your nature by means of survival, but when you make the jump to go freelance everything flips on its head and the people who were once your competition become the most cherished members of your community. Katie discusses her own experience with times she's really felt the heat of the competition vs. what she values most about the power of community. Hosted on Acast. See acast.com/privacy for more information.2023-05-1129 min

The PR Department PodcastEverything Wrong With The 'Makeup For Men' Movement Apparently there's a rise in 'makeup for men'.. or so the leading trend forecasting platforms and media are saying. Katie delves into her thoughts on the topic as well as her predictions for this category moving forward. Hosted on Acast. See acast.com/privacy for more information.2023-04-2726 min

The PR Department PodcastA Sober Shift?As someone who has lived experience from both sides of the coin, being a big binge drinker and now coming full circle to living a more 'damp/sober' lifestyle, Katie discusses her thoughts and observations on what seems to be a very wide spread cultural shift towards sobriety. What would a new sober society look like? And how does that impact what we do, and how we approach PR events which are traditionally steeped in, and based around, alcohol? Hosted on Acast. See acast.com/privacy for more information.2023-04-1324 min

The PR Department PodcastWhy Are We Obsessed with Marketing to Gen Z?It's a fact that society, and therefore marketing, has a weird obsession with putting youth and being young on a pedestal that everyone else is meant to aspire to be - but in reality Katie feels that's not reflective of the world we live in. So why then are we feeling a regression in marketing, where campaigns seem to be slipping back to a place of showing us happy, young, white 25 year olds as if they're all we could ever want t be? Katie delves into why she thinks this is happening, and what brands should be considering during their...2023-03-3029 min

The PR Department PodcastThe Birth of the InfluencerHave you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad. The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt Hosted on Acast. See acast.com/privacy for more information.2023-03-1728 min

The PR Department PodcastSocial Media is Giving Me The IckPrivacy is the new luxury, so how is this effecting how we view content creation as individuals and content creators sharing their lives with us? Is our relationship with social media and how we engage with it changing? These are all questions that Katie has been milling over since she came across some commentary where someone posted a story saying all they wanted to do was to be able to exist and do things without seeing it as a content opportunity; interesting concept right? Hosted on Acast. See acast.com/privacy...2023-03-0230 min

The PR Department Podcast#TrippinWithTartePost-pandemic uber luxury brand trips are back in the form of #TrippinWithTarte. If you haven't seen Tik Tok's finest galavanting around Dubai over the past few weeks in the name of Tarte's new product launches, then where have you been and can Katie join you?If there were ever a time when consumers have 'behind the scenes' questions, it's now. So here Katie is, as a 'industry insider' to 'tell all' regarding how these things work and if they're really worth the spend. Hosted on Acast. See acast.com/privacy for more information.2023-02-1631 min

The PR Department PodcastOops... Your Privilege Is ShowingThe world of Instagram has always been, for the most part, aspirational, unachievable and basically fake; since the rise of the platform pre-Tik Tok this has been exacerbated, having us 'the followers' lapping up outrageous displays of wealth, and loving it! Having been hit by basically every financial and humanitarian crisis possible over the past few years. Those times have most certainly changed. Us, 'the followers', no longer want to see the Bugatti parked in the landscaped drive of your mansion.. which was bought using the money, us 'the followers', gave via sponsorships, product affiliations and sometimes, scam...2023-02-0221 min

Always On with Duncan MacPhersonBuilding Relationships through Video With Katie Braden (Ep. 34)Video marketing is revolutionizing the way advisors connect with clients and prospects. However, getting in front of the camera can feel terrifying for some people. For others, it might just seem like “a lot of work.” But not anymore. In this episode, Duncan MacPherson speaks with Katie Braden, CFP®, founder and chief video officer at Advisor Video Marketing. Katie explains how advisors can make short yet impactful videos with clarity, conviction, confidence, and consistency. They discuss: The key to creating authentic videos that build intimate relationships How video marketing helps advisors sift the p...2023-01-1953 min

Always On with Duncan MacPhersonBuilding Relationships through Video With Katie Braden (Ep. 34)Video marketing is revolutionizing the way advisors connect with clients and prospects. However, getting in front of the camera can feel terrifying for some people. For others, it might just seem like “a lot of work.” But not anymore. In this episode, Duncan MacPherson speaks with Katie Braden, CFP®, founder and chief video officer at … Continue reading Building Relationships through Video With Katie Braden (Ep. 34) →2023-01-1953 min

The PR Department PodcastLife As An Over AchieverBeing an overachiever and a freelancer really go hand in hand. When you're on the way up it's great you're flying, but what happens when you hit those inevitable slow and low periods? Recently Katie hit one and she went through some real highs and lows throughout the experience. This episode delves into how she thinks and feels following that period in 2022, and offers some interesting insights and perspective that may help when you hit your very own (inevitable) lull.. Hosted on Acast. See acast.com/privacy for more information.2023-01-1925 min

The PR Department PodcastLet's Talk About Crisis PR Having watched crisis after crisis play out in the new setting of the world with Tik Tok throughout 2022, Katie has some thoughts... If the Balenciaga scandal couldn't have gotten any worse, it did thanks to their crisis PR strategy. So how does it work? Do you need to know how to do it? Is being 'crisis PR trained' the same as being first aid trained as a PR now? Katie lets you in on how it all works and her thoughts in this weeks episode! Hosted on Acast. See acast.com/privacy for more...2023-01-0530 min

The PR Department PodcastThe Founder, The Face?How does 'the founder' fit into a landscape of a brand? What role do they play behind the scenes, and what happens when their public perception shifts and changes; for better or for worse? This episode Katie explains how it all works, sharing examples of founder / brand relationships that are really successful, as well as those that are the complete opposite, and why? Why do things work the way they do.. Hosted on Acast. See acast.com/privacy for more information.2022-12-2230 min

The PR Department PodcastThe Role of Alcohol in PR"Some of pop culture's most prominent PRs - from Samantha from Sex in the City to Patsy in AbFab, are rarely seen without a cocktail. And this 'party people' persona still permeates through to how outsiders view the world of a PR. Between schmoozing clients, press events and company party cultures, free alcohol to a PR is sometimes the equivalent of the age-old 'you're never more than 6ft from a rat' adage" - Armarni Lane, PR moment This quote kickstarted an intense thought process for Katie; in this episode she discusses her own thoughts and experiences. Is th...2022-12-0834 min

The PR Department PodcastKnowing When To QuitWhen you're solely responsible for your own income, why is it so hard to walk away? In the world of freelancing it's often all down to 'you, yourself and you' when it comes to choosing things like who you work with, how much you work, how much money you make. When it comes to turning work down, or 'firing clients', it's really hard to know when to stop.This episode Katie discusses her own experiences with turning down work, and most importantly knowing when to walk away when a professional relationship has run its course...2022-11-2432 min

The PR Department PodcastPR Gifting ProblemsPR Gifting seems to be the never ending thorn in the side of brands, PR's and influencers alike. Will we ever reach a place where all sides live in harmony and the 'PR Gift' assumes its positive connotations again? Seems far fetched.This episode Katie discusses her own ethos and experiences with the evolution of PR gifting and makes some suggestions on how all sides can improve the experience. After all, a 'gift' is supposed to be a good experience, both to give and receive... how have we ventured so far from that? Hosted...2022-11-1029 min

The PR Department PodcastIs The Beauty Industry Dead?Is the beauty industry dead? There've been 'rumbles in the jungle' from beauty influencers and major consumer press platforms alike since 2020 that the beauty industry is finished, so what's going on? Should we all pack up shop and move over to cyber? Yes, that's a reference to the campaign posters urging creatives to get jobs in cyber over the pandemic... In this episode Katie discusses what she thinks about it all as an industry insider from a PR perspective. Having embarked on her beauty PR career some 8 years ago she's seen some of the biggest...2022-10-2733 min

The PR Department PodcastAre The Kardashians Losing Their Grip?For the past decade the Kardashians have been major shapers of all things social media, marketing, branding and society.. in their own way. But recently Katie has sensed a shift in both her personal, and public perception, towards them.So what's going on? Are the Kardashians losing their grip on us? And if so, why? Katie discussed a timeline of business ventures, brand deals and personal decisions that's led right up to where we are now. Hosted on Acast. See acast.com/privacy for more information.2022-10-1333 min

The PR Department PodcastHow To Become Famous'Can you make me famous?', a question thrown around a lot in the world of PR and marketing. It's all too frequent for a brand to view a PR's success based on if they can achieve that all important 'I'm famous' sticker, but is 'becoming famous' actually solely down to your PR? Shouldn't a good PR be able to just 'make you famous'? And how are we judging a PR's talent? Katie, once again, pulls back the curtain on how famous brands are built behind the scenes and the key to becoming one... ...2022-09-2929 min

The PR Department PodcastWho The F**k Is Andrew Tate?If you don't know who Andrew Tate is, we're not sure where you've been hiding... He shot up to social media stardom, became the poster boy for misogynistic men, and then got banned from all platforms, all within a few months. But who is this guy? Is he playing a character? Is the outrage he's causing all one big social media strategy? Katie discusses where we've been, where we are and where we're going in regards to the Andrew Tate phenomenon. Hosted on Acast. See acast.com/privacy for...2022-09-1521 min

The PR Department PodcastThings Brands Do That Annoy MeFrom a PR, and also a consumer perspective, what do brands do that are really annoying? From unpaid bills, to getting down with Gen Z on Tik Tok, Katie talks through what really bugs her and why. Don't forget, head over to @theprdepartmentpodcast on Instagram and let us know what annoys you! Hosted on Acast. See acast.com/privacy for more information.2022-09-0124 min

The PR Department PodcastThe Evolution of Celebrity MarketingRemember back in the 90's - 2000's where celebrities would wear head to toe, off the rack style looks from the likes of iconic brands such as Baby Phat in their music videos and on the red carpet? You could literally buy Aaliyah's whole head to toe look once she'd worn it to an event. Scroll to 2022 where you have Kim Kardashian wearing head to toe Balenciaga on a random Tuesday lunch. Where have we been, where are we and where are we going in regards to celebrity marketing? Is it worth working it into...2022-08-1829 min

KultureGoneBadThe Truth About PR with Katie BradenIn this episode we talk to Katie Braden, founder of Katie Braden PR, has been a freelance PR in the world of beauty since 2016. Having worked her way around top London fashion & beauty PR agencies prior to that, she knows a thing or two about the ever changing world of PR, despite the smoke and mirrors affect the industry is known for. From glossy magazines to influencers marketing and social media; everyday is different at Katie Braden PR HQ. Instagram & Tik Tok: @katiebradenpr Podcast: @theprdepartment Support the KGB podcast here!2022-08-051h 11

The PR Department PodcastWhat Is UGC?Following on from last week's episode where Katie discussed the possibility of 'the death of the influencer', this week she talks through what she thinks is going to be the next big thing; UGC content creators. She covers what they are, how they work, how you would build them into your strategy from a brand perspective, and why this could be an attractive path to investigate for both established, and budding, influencers alike. Hosted on Acast. See acast.com/privacy for more information.2022-08-0424 min

The PR Department PodcastThe Death Of The InfluencerRecently Emma Chamberlain, highly followed Youtuber, owner of Chamberlain Coffee, and long time partner of Louis Vuitton, announced on her podcast that influencing is dead; which as you can imagine, sent shockwaves through the influencer industry - so let's discuss it.Are influencers dying out? If so, why? What caused the sudden extinction, and most importantly, what's coming next? Hosted on Acast. See acast.com/privacy for more information.2022-07-2139 min

The PR Department PodcastOut Of The OfficeWhen stuck in a rut, feeling uninspired to come up with an interesting topic for today's podcast, all Katie could think about was her upcoming holiday - so let's talk about being 'out of the office'. As a freelancer, and especially as a PR, it feels daunting and virtually impossible to put on that 'OOO', down those emails, phone, Instagram, Tik Tok and paid ads... the list never ends. Katie talks through the lessons she's learnt, the habits she had to let go of, and how she lives out her own ethos of 'when you're...2022-07-0730 min

The PR Department Podcast'No' Is a Full SentenceFrom her work to personal life, Katie's favourite word is 'No'. As our lord and saviours, Mary Kate and Ashley once said, "no is a full sentence". Here's how learning the power of the word 'no' and using it to enhance your client relationships, expectations, along with your own performance, is one of the best lessons Katie has learnt in her 6 years as a freelance PR.. Hosted on Acast. See acast.com/privacy for more information.2022-06-2334 min

The PR Department PodcastWhat Makes a 'Good' Brand"Instead of making me want it, it makes me hate it" In 2022 we're being bombarded left, right and centre with new brands, product launches, old brands reinventing themselves and everything in between; we're feeling full to the brim as consumers, PR's, and marketing enthusiasts. Katie asked over on Instagram, 'in this oversaturated market what makes a 'good brand''. This episode delves into your responses whilst Katie gives her take from the PR side of the table. The question is, what are we calling out for both in the backend boardrooms and in the marketplace, and...2022-06-0832 min

The PR Department PodcastThe Ultimate Guide To Influencer MarketingPaid influencer marketing can be an absolute minefield. It's completely unregulated and when it comes to fees it can come down to 'how long is a piece of string'. With so many moving parts and brand ROI's higher than ever, how does Katie step by step her way through the world of influencer marketing? This episode she talks through the exact steps she takes, from the start to the end of a paid influencer campaign, adding in all her top tips, tricks, and 'trip up' experiences along the way! Hosted on Acast. See acast...2022-05-2635 min

In the SuiteEP 65 Innovation, Adaptation and Global Video Empowerment with Katie Braden, CFP® , Founder & CEO of Innovating AdviceSend us a textToday we invite Katie Braden In The Suite! At the time of this recording, Katie was going by Kate Holmes, but now, she’s taken on her husband’s last name and going to back to her full name. Katie Braden, CFP®You all know Katie as the energetic founder of Innovating Advice, which provides consulting, coaching, and community for forward-thinking financial planners and advisors who want to easily and authentically grow with video. She also co-hosts the Video Creation Masterclass, a three-month course for financial advisors that'll help them increase their...2022-05-2447 min

The PR Department PodcastCoachella The Content PartyPost pandemic we're seeing the revival of 'in-person events', and of course the return of in-person event titan, Coachella. After a huge build up this year it just felt... off.This episode discussed the changes in culture, society, influencer marketing and this had an effect on how us, the viewers and loyal followers, saw Coachella unfold from the outside. We're in the midst of a huge influencer marketing shift and this maybe the straw that broke the camel's back in terms of answering the 'do we, don't we' question when planning marketing for years to come.2022-05-1232 min

The PR Department PodcastFeeling Busy?'How do you deal with being so busy?', is one of the top questions Katie is asked by her friends, peers and Instagram followers. This week's episode delves into not only how to manage it, but how to eliminate it. Setting goals for what you actually want out of your day, and in turn, life, is FAR more important than hustle culture, burnout and feeling 'overly busy'. Hosted on Acast. See acast.com/privacy for more information.2022-04-2837 min

The PR Department PodcastThings I Do As A Freelancer That Just Make SenseKatie kicked off her freelance career six years ago and has learn some lessons along the way; some came easy, but some were REALLY hard. This episode delves into all the things PR's seem to hide, contracts, terminations, debt collectors, getting paid... the list goes on. Once you're finished listening head over to @theprdepartmentpodcast on Instagram and let her know what you think! Hosted on Acast. See acast.com/privacy for more information.2022-04-1444 min

SHIFT with Ross MarinoRetirement & Longevity Summit Wrap-Up with Katie Braden & Mike KurzOn this episode of Shaping Change Ross talks with Katie Braden & Mike Kurz about their experiences at the 2022 Retirement & Longevity Summit. They discuss the sessions led by both speakers and the most memorable moments and takeaways from RLS 2022.Get your copy of "Shaping Change"Connect With A2X Social:FacebookLinkedInInstagramTwitterLearn More About Advisor2X©Advisor2X. All Rights Reserved.2022-04-0614 min

The PR Department Podcast2022 PR PredictionsHaving just gone through the biggest social and cultural shift in our lifetime we're about to see some dramatic changes in how we handle PR as a result. What people want from campaigns, how we form PR strategy and how PR's educate and guide clients is all about to change.This episode is all about speculating where this ever evolving PR landscape is going to go. Katie runs through her personal predictions whilst discussing shifts, changes and challenges she thinks all PR's, brands and marketeers will have to overcome this 2022. Hosted on Acast. See...2022-04-0132 min

The PR Department PodcastThe PR Side of London Fashion WeekMuch like the world of PR, London Fashion Week is quite closed event, one where the behind the scenes and inner workings are relatively unknown. So when billion dollar brand, Pretty Little Thing announced they were showing, the majority would've taken their word for it.. This is a deep dive into the inner workings of the PR side of London Fashion Week and the implications of Pretty Little Thing seemingly getting in on the action. Hosted on Acast. See acast.com/privacy for more information.2022-03-1639 min

The PR Department PodcastTHAT Molly Mae InterviewTHAT Molly Mae interview, if you don't know what I'm referring too, where have you been? Molly Mae was quoted saying some less than favourable things and the internet responded accordingly...In this week's episode Katie shares her opinion on the situation with her PR hat on (of course), and also discusses the question 'when do influencers need PR?'. Hosted on Acast. See acast.com/privacy for more information.2022-03-0332 min

The PR Department PodcastMyth Busting PR StereotypesKatie asked you to send in your top PR stereotypes over on @theprdepartmentpodcast Instagram page, and boy did you come through with some corkers!This episode is packed with debate, laughs and of course, a whole load of myth busting. Do PR's spend there days sipping champagne? Listen in to find out.. Hosted on Acast. See acast.com/privacy for more information.2022-02-1630 min

Resilient AdvisorHow Advisors Can Grow With Video with Katie Braden & Jay CoulterToday the most engaging form of client communication and marketing is video. Most advisors struggle with how to best use video or even get started. In this episode, Katie Braden speaks with Jay Coulter and shares her formals for finding success with video. Learn more about the Innovating Advice Community: https://www.innovatingadvice.com/ Follow Katie Braden on Twitter: https://twitter.com/KatieABraden Follow Financial Advisor TV™ on Social: Twitter: https://twitter.com/finadvisortv Facebook: https://www.facebook.com/financialadvisortv LinkedIn: https://www.linkedin.com/company/financialadvisortv...2022-02-1421 min

The PR Department PodcastHabits, Routine and RitualsThroughout Katie's career spanning across PR agency life, the transition to being freelance, and beyond, she's accumulated quite the list of habits, routines and rituals that she shares in today's episode.From seeking pleasure in the mundane, to simply setting an intention for the day; the smallest changes can have the biggest impact when you're working alone, at home, in the pressure heavy, fast moving world of Beauty PR. Hosted on Acast. See acast.com/privacy for more information.2022-02-0238 min

The PR Department PodcastHow To Get ClientsThis week in the PR Department the conversation is all about 'How To Get Clients'. It's always a burning question for any PR thinking of dipping their toe into the freelance world, and following the pandemic, who isn't?? Unfortunately there's no exact science or step by step guide for this one so Katie shares her thoughts and theories on all things taking the plunge, going freelance, and securing that all important new business. Hosted on Acast. See acast.com/privacy for more information.2022-01-1941 min

The PR Department PodcastGood To Meet YouHello, you're through to the PR Department, it's so good to meet you! On this episode Katie goes into detail about her journey, where she started, her career path and how she's arrived where she is. 6 years into her freelance PR consultancy, Katie Braden PR, and starting out the PR Department Podcast, one of the most common questions asked is 'How Did You Get Here?'; from dance school to founder & director, it's not the most conventional story.. Hosted on Acast. See acast.com/privacy for more information.2022-01-0537 min

The Formative Films ProjectOur Greatest Fears and Thrills (Part 1)One of the biggest disappointments about not watching movies in theaters during the pandemic was missing out on that communal experience — a chance to laugh, cry, and/or be scared together. That last part — the rush that comes from “being scared” and the odd sense of comfort that comes from that — is where we’ll go next. Like I mentioned at the end of the last episode, we’ll stay in the genre lane, delving into the thriller, horror and sci-fi films we can’t get enough of. In this episode, that means looking at the work of Paul...2021-06-282h 12

How To Cut It in the Hairdressing IndustryEP181: Do’s and Don’ts of PR in the New Age of Digital, with Katie BradenWhat is your PR saying about you? In fact, let’s go even deeper than that question. Ask yourself, why do you need PR? These are two big questions we ask today’s guest, Katie Braden. Katie is the PR for Sophia Hilton, Not Another Salon alongside leading hair brands. In our conversation she will be helping us to debunk the do’s and don’ts of PR in the new age of digital. Whether an individual or salon business, listening in on this episode will open your thinking to how you could unlock your full potential to PR an...2020-12-211h 03

Spirit Sessions: Sex, Spirit & Self-CareEp. 77 Love in the Time of CovidIn this episode you’ll hear: ~The part of you that is freaking out VS who you really are ~Katie reads from her favorite soul-reminder resources on LOVE during challenges - The Gita, The Sutras, the Bible and poets of India ~Some practical education on vitamins, herbs and supplements we are leaning into over here at The Shakti School ~What love can do in the time of Covid ~A Lovenote from Katie from the blog ~Move your body and get nervous system support: Products mentioned: ...2020-03-2633 min

RespectfullyEP30 – How to build your Instagram with Sophia Hilton & Katie BradenWith 94k followers on the gram we figured we could all learn a thing or two from the super colourful,... from EP30 – How to build your Instagram with Sophia Hilton & Katie BradenThe post EP30 – How to build your Instagram with Sophia Hilton & Katie Braden appeared first on Respectyou.me | UK hairdressing news. Hosted on Acast. See acast.com/privacy for more information.2019-12-0931 min $If It\'s Not 1 Thing It\'s Your Mother$ If It's Not 1 Thing It's Your MotherTresha Faye Haefner Mother of a Story - Paradise, California IITresha Faye Haefner shares with us a poem about her childhood in paradise California. We talk about the wants and rebellion of youth and how when you’re a kid with the security of a loving family, you don’t have the life experience to appreciate just how lucky you are. She also shares how one should listen to a poem. Several of our brilliant guests came to us through Tresha - Alexis Rhone Fancher (Cruel Choices ep 6) Elya Braden (How to Be a Bad Mother ep 8), and Kelly Grace Thomas (How the Body is Passe...2019-07-1800 min