Shows
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursShould You Use Zoom to Record Your Podcasts with Katie BrinkleyIs Zoom really the best tool for your podcast? In today’s quick cast, I’m diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it’s not! I’ll share why switching to Riverside transformed my podcasting process and how it can do the same for you.From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.In this episode, you’ll learn:How Riverside improves audio quality: Loc...2025-01-0214 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursMaster Social Media in 5 Easy Steps with Katie BrinkleyDoes social media feel like a hamster wheel you can’t escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I’ll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let’s turn your social media from a...2024-12-2618 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursTop 5 Productivity Tools Every Entrepreneur Needs for 2025 with Katie BrinkleyThis week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials.In this episode, you’ll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyab...2024-12-1916 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWhat is BlueSky with Katie BrinkleyAre you tired of algorithms controlling your social media experience? In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter). In this episode you'll learn:What Is BlueSky?: An overview of the decentralized social media platform and how it differs from traditional platforms like X (formerly Twitter).How It Works: Key features include customizable feeds, community moderation, and open design for app innovation.Why It Matters: BlueSky is reshaping how creators and bu...2024-12-1215 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow Will Social Media Change in 2025 with Katie BrinkleyAs we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025.We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren’t just trends—they’re strategies to help you thriv...2024-12-0511 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow to Create Holiday Content That Truly Stands Out with Katie BrinkleyThe holiday season is here, and your social media feeds are about to light up with festive cheer. But let’s be real—how many “Happy Holidays” posts actually make you pause and engage? In this episode, we’re sharing proven strategies to help your holiday content rise above the noise and truly connect with your audience.From ditching generic Canva templates to adding personal, heartfelt touches, this episode covers everything you need to know to create authentic and impactful posts. Whether you’re sharing your team’s holiday traditions, reflecting on the year, or highlighting ways your bran...2024-11-2810 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow to Build a Thriving Social Media Business with Katie BrinkleyIf you've ever felt overwhelmed by the challenges of building a business, you're not alone—I’ve been there too. In this episode, I share my journey of building a successful social media business over the past 8 years. I open up about the strategies I’ve used to overcome uncertainty, embrace growth, and set meaningful goals that drive success. Tune in and let me share actionable insights that can help you on your entrepreneurial journey!In this episode, you will be able to:Master the art of building a successful social media business from scratch.Unveil...2024-11-2114 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursIs Your Facebook Profile on Professional Mode with Katie BrinkleyAre you ready for a game-changing revelation about Facebook that could transform the way you do business? Imagine if your personal profile could become a powerhouse for your brand's growth. It's not just a dream – it's happening now. Get ready to uncover the unexpected twist that Facebook has in store for entrepreneurs and business professionals. Brace yourself for a shift that could skyrocket your business presence on the platform. Key Points Covered:Introduction to Professional Mode: Professional Mode allows users to access business-like tools on their personal profiles, inclu...2024-11-1409 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow to Skyrocket Your LinkedIn Engagement with Katie BrinkleyHave you ever found yourself wondering how some LinkedIn posts seem to effortlessly rack up hundreds of likes and comments? It's all about the engagement, and I've got the inside scoop on how you can boost your presence on this professional platform.In this episode, you will be able to:Enhance Your LinkedIn Engagement: Uncover effective strategies to boost your engagement on LinkedIn and stand out in your professional network.Optimize Your LinkedIn Profile: Learn the best tips and techniques to optimize your LinkedIn profile and make a lasting impression on potential connections and employers...2024-10-3116 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Key to Making Professional Quality Videos With Ecamm with Katie FawkesAre you finding it challenging to overcome the fear of being on camera for your live streams and videos?In a recent podcast episode, I had an enlightening conversation with Katie Fawkes, Director of Marketing at eCamm, about the importance of conquering this fear and how it can positively impact your video content creation.In this episode, you will be able to:1. Master live streaming with Ecamm and elevate your content creation game.2. Conquer the fear of being on camera and unleash your authentic self.3. Harness the...2024-10-2229 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Rise of Instagram Feed AI Curation with Katie BrinkleyEver wondered why Instagram won't let you see only posts from people you follow? It turns out, what we think we want isn't always what keeps us engaged. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm pulling back the curtain on Instagram's algorithm and revealing why a chronological, following-only feed isn't coming back anytime soon.What You'll Discover:The surprising reason Instagram won't return to a chronological feedHow TikTok's algorithm revolutionized social media content deliveryWhy seeing content from accounts you don't follow might actually keep you more engagedInstagram's chief Adam Mosseri's insights on...2024-10-0312 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursEffective #Leadership Strategies for #Entrepreneurs with Amanda HarNessAre you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five...2024-09-2429 min
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs6 Money Mindset Traps Sabotaging Your Business Growth with Becky ClabaughAre you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.Here's what you'll discover in our conversation:The six "bugaboos" that secretly derail your financial successHow your childhood...2024-09-1028 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursDo You Know Your Competitors Can Help You Succeed in Business?In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here’s what you’ll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI...2024-08-0816 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Essential Guide to #PersonalBranding for #Entrepreneurs with Carlos GilAre you an entrepreneur torn between building your business brand and developing a personal brand? In this episode of Rocky Mountain Marketing, host Katie Brinkley dives deep into the importance of personal branding with Carlos Gill, a seasoned digital marketer and entrepreneur. Here's what you can expect to gain from this insightful episode:- The Power of Personal Branding: Learn why having a personal brand is crucial, even if you are focused on building your business brand.- Overcoming Imposter Syndrome: Discover how Carlos navigated the emotional challenges of personal branding, e...2024-07-3031 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow to Get More #Clicks on Your #SocialMediaPosts with Katie BrinkleyImagine the power of crafting social media captions so compelling, so utterly irresistible, that your audience can't help but click through to your website, landing pages, or exclusive offers. In this week's Quickcast, let's go over the captivating journey of the nuances of platform-specific link placement strategies, empowering you to harness the full potential of your social media presence.Here's what you can expect to gain from this content-packed episode:Discover the art of crafting engaging Facebook posts that naturally encourage interaction and drive clicks to your links, without falling victim to...2024-07-2513 min
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs#LinkedIn #Company Page VS LinkedIn #Personal Page with Katie BrinkleyAre you feeling torn between the allure of personal branding and the demands of representing your company on LinkedIn? It's a delicate dance that many entrepreneurs and business owners struggle to master. Imagine the possibilities that await as you learn to harness the unique strengths of each platform, creating a symphony of online presence that resonates with your audience and propels your business to new heights.Here's what you can expect to gain from this insightful episode:Unlock the distinct roles of your personal profile and company page, understanding why a strategic b...2024-07-1810 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursRedefining #Success: The Inside-Out Approach to #Fulfillment with Pedro JerezImagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.In this candid conversation, Pedro pulls back the curtain, sharing:The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.The life-altering encounter that unveiled the path to authentic happiness, sparking...2024-07-1634 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursRevolutionizing #ContentCreation: Inside #Capsho Next Gen with Deirdre TsheinIn this episode of Rocky Mountain Marketing, Katie Brinkley is joined by Deirdre Tshein, co-founder of Capsho, to discuss the cutting-edge advancements in AI-powered content creation. Dive into a conversation about the revolutionary capabilities of Capsho Next Gen, a tool designed to transform long-form content into engaging marketing assets effortlessly. Discover how this AI technology can learn your unique tone of voice and streamline your content creation process, making it more efficient without sacrificing quality.Key Takeaways:AI-Powered Content Creation: Learn how Capsho Next Gen uses self-learning AI to generate content that mirrors your unique...2024-07-0232 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThink Big, Play Big: #Strategies for #SocialMedia and #PersonalGrowthIn the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.Key Themes and TopicsPlaying Big vs. Playing SmallKatie reflects on her past experiences of self-limitation and encourages listeners to avoid thin...2024-06-2013 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursPodcast Mastery: Expert's Tips for Growth and ImpactDo you want to try podcasting?Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing...2024-04-1811 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursFrom MTV to LinkedIn: Navigating Creative Spaces with Vinnie PotestivoIn this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability...2024-03-0531 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow To Increase Your Sales in 2024 with Aleasha BahrStruggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.In this episode, you will be able to:Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the...2024-01-3031 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Social Shift: Book Launch PartyIn this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.00:01 Introduction and Welcome00:24 Book Launch Party and Social Media Trends00:51...2023-12-2125 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Latest on Social Media Engagement: Strategies for Content Creators with Jeff DwoskinIf you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media...2023-12-1928 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursRevolutionize Your Content for Explosive Sales Growth with A. Lee JudgeReady for an episode that'll turbocharge your content marketing game? In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales.They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your audience in all the right places. Forget the typical podcast metrics – this one's about forging real connections and serving up value.Discover how...2023-10-1029 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursPodcast Pitch Mastery: Land High-Value Interviews and Achieve Results with Dustin ReichmannIn this episode of Rocky Mountain Marketing, discover the secrets to leveraging podcast appearances for maximum business growth and tangible results. Join host Katie Brinkley as she talks with Dustin Reichmann about the power of podcast guesting, specifically tailored for entrepreneurs and agency owners looking to expand their network and attract high-value clients. Get ready to learn the three-layered approach to podcasting success, how to craft compelling pitches, and the importance of relationship-building with hosts. With valuable insights and practical strategies, this episode is a must-watch for anyone ready to take their business to the next level. Don't miss...2023-09-1936 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursAI Secrets Revealed: How to Dominate Content Creation & Marketing with Austin AmstrongAre you a content creator or marketer looking to take your work to the next level? Join Katie Brinkley and Austin Armstrong on a fascinating journey as they uncover the role of AI in content creation and marketing. Learn how AI-powered tools can amplify your productivity and captivate your audience like never before. Don't miss out on this eye-opening discussion!In this episode, you will be able to:1. Dive deep into the integral role played by AI in crafting and driving marketing narratives.2. Discover...2023-09-1238 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursCracking the Code of LinkedIn Metrics: Optimizing Your Social Media Strategy In this episode, we're diving deep into the world of LinkedIn analytics, uncovering the secrets to maximizing your presence on this powerful professional networking platform.Join Katie Brinkley as we explore the intricacies of LinkedIn analytics and how they can propel your brand to new heights. Whether you're an individual content creator or a business owner, understanding LinkedIn metrics is essential to expand your network, increase engagement, and establish thought leadership.We'll start by demystifying LinkedIn analytics, explaining what they are and how to access them step-by-step. You'll learn about the seven key metrics y...2023-07-2015 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSpeak Up, Step Up: Embracing Podcast Hosting and Guesting as an EntrepreneurIn this episode, we delve deep into the empowering world of podcasting. Embrace the opportunities that await you on both sides of the microphone as we explore the rewarding roles of podcast hosting and guesting.What You'll Learn:The current state of podcasting: Discover the impressive reach and potential of podcasting in 2023, and why it's a platform you cannot afford to overlook.The dual roles in podcasting: Unpack the unique opportunities and challenges that come with being a podcast host and guest. Learn how to navigate these roles for maximum impact.Transforming one podcast episode...2023-07-0612 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursFrom Chocolates to AI: Sweeten your Podcasting Journey with Deirdre TshienIn this episode of Rocky Mountain Marketing, Katie talks to the co-founder and CEO of Capsho, Deirdre Tshien, about entrepreneurship, digital marketing, and AI. Deirdre tells her journey from owning a dessert store in Sydney to starting an AI tech company for podcasters in the US. It wasn’t an easy journey, but Deidre highlighted that those earlier failures opened them doors that they didn’t imagine to grow immensely. This episode is a conversation of vulnerability and winning. Katie and Deidre talked about the significance of adapting to change and having a belief in the journ...2023-06-1335 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSocial Media Inclusivity: Things You Should Know#SEO #caption #alttext #entrepreneurtips Are you truly reaching every member of your audience? Discover the untapped power of social media inclusivity and accessibility in this eye-opening episode!In this episode, we delve into the often overlooked but crucial aspect of social media inclusivity and accessibility. It's time to go beyond merely reaching a wider audience and focus on reaching OUT, building community, and communicating effectively with every single member of your audience. Prepare for a thought-provoking discussion as Katie shares a personal story that shines a light on the importance of inclusivity.2023-06-0812 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSkyrocket Your Email List Using TikTok with Wave WyldShort-form video is here to stay, but what if your platform disappears overnight? In this week's episode of Rocky Mountain Marketing, Katie sat down with Wave Wyld at the recent Creators Economy Expo (CEX) in Cleveland, Ohio. For those who don't know, Wave is the Queen of TikTok trends, and has been generously sharing her knowledge and expertise in a couple of big stages this year alone.By creating engaging and relevant content on TikTok, you can guide your audience to your email list, allowing you to provide them with more personalized and valuable information. This...2023-06-0618 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursAre you ready to level up your Instagram SEO?In this latest episode of the Rocky Mountain Quickcast, Katie delves into the realm of Instagram SEO. If your are wondering why after so many efforts of posting you still haven't crossed paths with your ideal audience, then you might just be missing this very important part of Instagram. Contrary to popular belief, success on the platform is not solely dependent on the algorithm. By fine-tuning your profile and posts, you can significantly enhance your reach and improve your overall discoverability.Tune in to this episode to learn more about:Key areas of your profile...2023-06-0112 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursTake a Step Back And Do A Social Media AuditAre you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit!In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the steps required to conduct a thorough audit, including identifying all your social media accounts, checking your demographics, setting specific goals per social media platform, identifying your brand...2023-05-2519 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursInstagram Update: GIF is Now on Instagram CommentsIn this exciting episode of Rocky Mountain Marketing Quickcast Episode, Katie dived into Instagram's latest update that has got the digital community buzzing: GIF comments! In this time where we are only given 2 to 3 secs to capture someone's attention, engaging with users has become more important than ever. And with the inclusion of GIF comments on Instagram, brands have a powerful tool at their disposal. From hilarious reaction GIFs to eye-catching animated brand assets, the possibilities are endless for expressing your brand's character in a dynamic and captivating way.In this episode, Katie discussed how brands...2023-05-1810 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursCollaboration Mentality: The Secret To Every Business's SuccessFor this week's Rocky Mountain Marketing Quickcast episode, all the way from Cleveland, Ohio, in the Creator Economy Expo or CEX, Katie discusses the collaboration mentality she's currently experiencing in this summit. She was amazed as how business owners come together for the purpose of connecting and lifting each other up. As business owners, there are struggles and challenges that only us will understand, and coming to this kind of event gives us just the community-love that we need.Her biggest takeaway was from Jesse Cole, owner of Savannah Bananas Baseball Team. Savannah Bananas is a...2023-05-0406 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursInstagram Strategies You Need To KnowThis week on Rocky Mountain Marketing Quickcast Episode, Katie shares her expertise on how to maximize Instagram's potential for businesses despite the constantly changing algorithm. She delves into the different algorithms for Reels, Stories, the feed, and the Explore page, and offers valuable tips on how to adapt your strategy to reach your target audience. From posting consistently to focusing on video content, using relevant keywords and hashtags, and driving engagement through quality calls to action and story stickers, Katie's insights will help businesses achieve their goals on Instagram. Don't miss out on this informative episode...2023-04-2020 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Social Media Smorgasbord: Navigating the Best Platforms for Business SuccessIn this episode of Rocky Mountain Marketing Quick Cast, Katie shares her insights on the top social media platforms for businesses in 2023 and how to maximize their impact. With so many platforms available, it can be overwhelming to decide which ones to invest in. She provides valuable tips for businesses to effectively use Instagram, Facebook, TikTok, and live audio platforms like podcasts and Clubhouse to expand their network and reach their target audience. She emphasizes the importance of producing valuable content, engaging with followers, and being authentic to build a loyal following and expand reach. 2023-04-1315 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursBuilding a Business as a Content Entrepreneur with Joe PulizziIn today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs.Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a content tilt, building a minimum viable audience, and experimenting with different strategies, entrepreneurs can achieve success in the creator economy.In this Rocky Mountain episode, Katie and Pulizzi talked about the following:2023-04-1134 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Secret to Success in Content Creation: Why Learning Matters More Than LikesIn this episode, Katie Brinkley, a content creator with approximately 20,000 combined followers, shares her insights on the most painful part of content creation and offers a solution to overcome it. She explains why the middle stage of content creation is so difficult and how measuring your success and self-worth on likes and engagement is a guaranteed way to burn out and quit. Instead, she proposes a mindset shift towards focusing on learning and improving, which is the key to success in content creation.We hope you enjoy this episode and learn something new...2023-03-3012 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursBreaking Free from Writer's Block: Endless Content Ideas for CreatorsIn this 10-minute episode of the Rocky Mountain Marketing Podcast, host Katie Brinkley shares valuable insights on overcoming writer's block and generating a constant stream of content ideas. Katie discusses various techniques and strategies to help content creators maximize their output and avoid the dreaded blank screen. Tune in to discover:The Hub and Spoke Model: How to turn a single piece of content into multiple, smaller piecesStealing Like an Artist: Ethically drawing inspiration from other creatorsSelf-Inspiration: Using your past content to generate new ideasFinding New Angles: Repurposing and improving content with fresh perspectives2023-03-2311 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWhy Should You Create a Content Calendar?In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.Katie recommends using a tool called...2023-03-1614 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursIs Getting Meta Verified Worth It?For your weekly dose of social media news, Katie discusses the latest on Facebook blue badge. Just recently Mark Zuckerberg the launch of Meta Verified. It is a paid subscription service that costs around $12 a month. This is similar to what Elon Musk launched on Twitter, which was originally $4.99 a month but recently raised to $12.99 a month. As the blue badge becomes increasingly popular and necessary for many users, is it worth it to pay for this subscription?In this Quick Cast episode, Katie talked about:1. Pros and cons of having a verified social...2023-02-2309 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursFacebook Business Pages vs. Personal Pages: Which is Best for Your Brand?Looking to optimize your Facebook presence for business growth? In this podcast, we'll be diving into the different ways to use Facebook for business purposes, including personal pages, business pages, and groups. We'll discuss the advantages and disadvantages of each feature, and provide tips on how to best optimize each of them for business use. Whether you're just starting out or looking to grow your existing presence, this podcast will provide valuable insights and strategies to help you make the most of Facebook as a marketing tool. Join us as we explore the...2023-02-1615 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSocial Media Trends 2023: Unlocking Authenticity, AR, Engagement, and AIHere's the latest in social media marketing trends for 2023! By staying on top of the latest marketing trends and technology, you can ensure that your content is reaching your audience in the most effective way. Keep grinding and stay ahead of the curve to stay competitive in the world of marketing.In this Quick Cast episode, Katie Brinkley discusses:User-generated authentic content will be the real deal.Get in the game with short form video.Augmented reality is the future of interactive marketing.Outbound engagement is key.Show up consistently not constantly.AI tools are...2023-02-0912 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursMaximizing Your Social Media Presence: A Guide to Developing a Successful Marketing Plan for Small Business OwnersStill not seeing the results that you want?Listen into this week's Quickcast episode as Katie discusses some of the most tried and tested yet simple social media marketing strategies that you can implement in your business now. Nearly two decades of working in the social media realm, Katie has seen what really works and what doesn't.In this episode, you'll learn about:Understanding Your Target AudienceChoosing the Right Social Media PlatformsCreating Engaging ContentSocial media is undeniably an important arm of every business, and there's no reason...2023-02-0211 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursChatGPT Is The New AI Kid On The BlockAre you a small business owner, coach, consultant, or entrepreneur?Have you ever struggled with creating content that resonates with your customers and clients?If so, get ready as Katie Brinkley discovers Chat GPT, an AI tool that promises to revolutionize content creation, but comes with a perplexing set of legal and creative challenges.Listen in as she share her insights on this groundbreaking AI tool that is revolutionizing content creation in 2023.In this video, you will learn:1. How will AI change the scope of...2023-01-2616 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSocial Media Quick Tip: Focus On One Platform This 2023If you're like most small business owners, you're probably trying to do too many things at once when it comes to social media. But did you know that if you focus on just one platform, you'll have a better chance of success?In this episode, Katie discussed:Being 24/7 entrepreneurWhy is it important to focus on one social media platform in 2023. Can you share one post across all platforms?If you're ready to focus on one social media platform and see real results, this episode is for you.Like t...2023-01-1910 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursInstagram Streaming Software Is Coming This 2023Did you get a notification about Instagram's streaming software?In this episode, Katie discusses the newest update on Instagram and that's the coming of Instagram Live Producer. She said that last November 2022, Instagram started to roll out a notification to its users that they are finally releasing a streaming software. She has gone further into talking about:Current challenges and limitations of Instagram when it comes to streamingHow is Instagram Live Producer different to the existing streaming platforms?Impact of the new update to Instagram users especially those who use this platform...2023-01-1207 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursIs 2023 The Year Tiktok Comes To An End?Could 2023 be the end of TikTok? In this episode, Katie Brinkley discusses a few reasons why TikTok, a social media platform known for short-form videos, could potentially be banned in the future and how you can prepare. Katie discusses:National security concernsPrivacy concernsHow can you prepare if you've been spending a lot of time growing your audience on TikTok.It's worth noting that these are just a few potential reasons why TikTok could be banned and it's impossible to predict with certainty what will happen in the future.2023-01-0508 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursGrow Your Business using Social Media Organically with Katie BrinkleyIn today's episode of Rocky Mountain Marketing, I talk about how you can grow your business using social media organically. There’s a lot to say about posting on every social media platform and posting three times a day to be successful, but I’m here to tell you that you can be successful with a social media strategy that only takes up 1 hour a week. The key is to be strategic about which platforms you're on and how you're posting. Here are the following points covered in this episode:Finding a socia...2022-12-0629 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursRepurpose your Podcast and Build Your Community with Jeff SiehIn today's episode of Rocky Mountain Marketing, Katie Brinkley is joined by Jeff Sieh, an international speaker and visual marketing consultant, to discuss how to repurpose content across multiple platforms while building your community.It was an amazing conversation as we discussed with Jeff the following points:How Jeff Sieh went from working in web design to becoming an international speaker and digital marketing consultantHow Pinterest can be a great platform for men as well as womenHow Descript can be used to repurpose content from live videos and podcasts into blog posts...2022-11-0833 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursUnderstanding Your Enneagram Type with Margot ZaherIn this episode of Rocky Mountain Marketing, Katie is joined by Margot Zaher. She holds a Master's in psychology and is a certified life coach, Enneagram coach, and hypnotherapist. She is also a life empowerment and relationship coach that specializes in helping women break free of unhealthy patterns and helps them by shifting their fear into confidence. So if you're feeling stuck and frustrated because you're not seeing the results you want in your business, then this episode is for you! It was a fantastic conversation with Margot as we discussed the following points:2022-10-1138 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Reality of Growing your Social Media Presence with Business BestiesIn this week’s episode, the business bestie, Kendra Swells, joins Katie as they discuss how to grow your social media presence. She discusses the downside of comparing and focusing on follower counts. They also share their tips on using highlight reels and building a community with your followers.In this conversation with Kendra, we discussed the following topics:Impressions, Anxiety, and Follower counts on InstagramBuilding communities with your followersUtilizing highlight reels for audience engagementsNot all advice is good adviceHow to maximize your social media platformWant to grow your Social me...2022-10-0418 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursFinding Your Brand’s Remarkability with Rich BrooksIn this week’s episode, we are joined by Rich Brooks, the founder, and president of Flyte New Media, a digital agency in Portland, Maine. He has been in business for nearly 25 years. He's a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Like Katie, he also hosts a podcast himself called The Agents of Change and has a conference with the same name.It was a fantastic conversation with Rich as we discussed the following points:A brand’s online presence, then vs nowThe Remarkability Formula: attracting the right clie...2022-09-1332 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursConnecting and Creating on LinkedIn with Judi FoxIn this week's episode, we are joined by Judi Fox. She is listed as a Top 10 LinkedIn coach for 2021 in the Yahoo! Finance. She is featured in Inked Magazine, CEO magazine, VidSummit, Social Media Marketing World, where I just recently saw her and Top 100 podcasts. She has over 18 years of experience in business development and sales and she's developed the LinkedIn Business Accelerator method.It was an amazing conversation as we covered the following points:1. Losing her first job and joining LinkedIn for the first time2. Her favorite LinkedIn feature...2022-08-0229 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursLeaning On Your Community with Francie HinrichsenIt's so fun when we have our guests back on Rocky Mountain Marketing.In this week's episode, we are joined by Francie Hinrichsen whom we also spoke with in episode 46 about all things analytics, data, and marketing. She's been doing a lot of amazing things recently including writing her own book entitled Dream, Build, Grow. It aims to help female entrepreneurs learn step-by-step on how to grow their businesses. This episode is a wealth of knowledge for all entrepreneurs at any stage, as we deep dive on:1. How do you help business owners know...2022-07-2626 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursUtilizing Text Message Marketing with Paul RuppertWhile we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another. As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.In this episode, we discussed:2022-07-1936 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursOptimizing Facebook Ads with Andrea VahlIn this week's episode, we are joined by Andrea Vahl. She is a social media consultant and speaker, and the co-author of Facebook Marketing All-in-One For Dummies. Her newest book is Facebook Ads Made Simple.As a social media consultant, speaker, author, and standup comedian, Andrea Vahl has mastered the art of strategizing Facebook and Google Ads. She uses a trial-and-error approach in every ad and makes sure that she’s nimble in learning the new features and techniques she can utilize for better ROI.It was an insightful conversation where we dived deep into how we...2022-07-1228 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursStart Your Own Podcast with the Business BestiesAs we record this episode in PODFEST Expo, it's so humbling to look back and appreciate how far we've come. Kendra and I started out as online connections on Clubhouse and Instagram. We never even thought we'll be doing this podcast together! And that's how amazing podcasting is. It brings people together. It builds a strong community.In this episode, we discussed the different things you need to know as a new podcaster:1. It is not that hard to get started. You can start with a mic and your air pods.2. There are free tools online...2022-07-0523 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWoman, Speak Up! with Judy HobermanIn this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful. This conversation covered the following:1. Her mission to help one woman a day.2. Why delegation is important?3. Saying NO to clients who do not necessarily align with me.4. Bringing a team as you grow your business.5. How do you know if you are a great listener?6...2022-06-2831 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursTips To Get All Things Done For Mompreneurs with Valerie RecoreIn this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family. It was an amazing conversation where we talked about all the things that’s about productivity:1. How Valerie got into the world of productivity. 2. Giving yourself a break, is being productive3. Are you really being the most productive at work?4. How do you choose the different skills that are best for you to be sp...2022-06-2125 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursNo One's Too Old For Social Media with Joyce FeustelIn this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.It was an amazing conversation where we talked about all things LinkedIn including the following:1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence2. Importance of engagement - comments3. Who should activate Creative Mode in LinkedIn?4...2022-06-1432 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursConversations and Connections: A PODFEST Expo Special with The Business BestiesIt is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!Here are the beautiful...2022-06-0731 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursTurning Chaos Into Systems with Jessi BurgEntrepreneurship is definitely not a walk in the park but there are ways to make things less challenging.In this week's episode, we get to talk with Jessi Burg, the founder of Outgrow Your Garage. Jessi has a passion to turn chaotic situations into systematic processes. She loves details and believes that these small pieces matter so much about how businesses operate well.We discussed the following:1. How does she get to see how a business work at a very young age2. What does Outgrow Your Garage do?3. Why do you need to...2022-05-3129 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursGoing With The Trend In TikTok With Wave WyldHave you been eyeing TikTok for a while now but are scared to jump into the unknown?Don't fret! The long wait is over.This week's episode is with Wave Wyld of Wave Wyld Media. She is a TikTok expert and course creator. Her passion is to help businesses manage the overwhelm and use TikTok the best way for their business. In this conversation, we've talked about the following: 1. Instagram algorithm VS TikTok algorithm2. Two main uses of hashtag3. How many hashtags do you need?4. Trends for Businesses5. Best...2022-05-2428 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Instagram Algorithm Explained with Jenn HermanIn this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.We've covered the following in this episode,1. Different businesses need different Instagram Strategy2. B2B VS B2C VS Influencer. What works for one may not work for the other.3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels4. Best Instagram...2022-05-1741 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Power of Podcasting with Casey Cheshire"Everyone is competing to get your attention but no one's competing to give them attention."In this week's episode, we have Casey Cheshire. Casey is the Founder, CEO & Podcast Architect of Ringmaster Conversational Marketing. They empower business owners to explore the world of podcasting and how it can greatly benefit their business.We've covered several topics in this episode such as:1. What is the best contributor to his success?2. How Ringmaster Conversational Marketing helps B2B start podcasts and drive growth and revenue3. How can you tell the best podcast topic for you?2022-05-1023 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursGrowing Your Business As a Mom with the Business BestiesIn celebration of Mother's Day, the Business Besties are dedicating their fifth episode to all working moms around the globe. We honor both the struggles and wins of every mompreneur, including us, in growing their businesses while managing their homes.In this episode, we covered:1. What is a mompreneur?2. Gender stereotypes3. How mothers manage everything at the same time4. Mompreneurs most common challenges while growing their business.5. Importance of knowing how long one task takes you6. Time blocking7. Separation of work and home8. Setting boundaries between your personal life and...2022-05-0325 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSales Is Not A Dirty Word with Aleasha Bahr"Sales is intimidating. No one wants to do sales."In this week's episode, Aleasha Bahr who is a Custom Sales Strategist defies the traditional sales training for entrepreneurs or small business owners. She strongly believes that sales is just like any other normal conversation. It doesn't have to be complicated. According to her, listening is a vital part of closing a sale. Most of the time, people just want to be heard. They do not need to know every little detail. Aleasha suggests a framework that will serve as your guide as you weave your pitches...2022-04-2633 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursListen, Relate, and Celebrate with Kami GuarinoIn this week's episode, our guest, Kami, shared her thoughts about how important self-care (or however you would want to call it) in our lives is. The goal is to find a job that you love and avoid the feeling of getting burned out. Each of us has different kind of self-care. Some find gym sessions fulfilling, others would prefer meditation. What works for one person, might not work for the other. Kami believes that there are many forms of self-care and thatAs an educator for 30 years, Kami Guarino found her passion in helping people shift their...2022-04-1927 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSolve Your Hashtag Headache with Matthew Pierce of Hashtag SlayerAll the fuss about hashtags are now coming to an end!In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization...2022-04-1227 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWhat Should Come First - Website or Social Media with the Business BestiesOne of the biggest questions small business owners face is what should they have first - a website or a social media account?Katie said she started with a website but later on found her social media accounts can also serve as her mini websites. According to her, Facebook is one of the most indexed sites by Google. This means that if you have optimized your profile to include the best keywords to describe you, then you will still show up on Google. However, Kendra said she believes otherwise. She started with her website and gained clients from...2022-04-0528 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursLet's Do Google with Lois WyantThe battle of who's going to be on the first page continues for all business owners. Just imagine how much reach and possible sales you'll get when your website shows up on the first page of a Google result. This is is absolutely possible but requires time and a lot of steps to achieve.In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing businesses through effective digital marketing. She stressed the importance of Search Engine Optimization (SEO) to increase businesses' visibility and potential sales. She mentioned 6 important tips that...2022-03-2925 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe Time It Takes To Grow Your Business with Amanda HarNessIn this week's episode, we are joined by Amanda HarNess. Amanda is the Founder and Executive Operations Strategist of her company, Business Excelerated. She works as her client's Fractional COO who focuses on operational efficiencies as well as people's performance. Her 11-year experience in leadership and people management in the health care industry allowed her to experience both ends. She said that having a support system is integral for your business. Surrounding yourself with a group of people who always have your back is a huge help. With an accountability partner, for example, you have someone who will...2022-03-2229 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursLet It Go: Smash That Perfectionism in You with Kathy MelaIn this week's episode, we had a very meaningful conversation with Kathy Mela about recovering from perfectionism and becoming a great leader. It is absolutely easier said than done. Many have been struggling with this for years, running in circles, and preventing growth.Perfectionism, according to Kathy, is striving for something that we know 100% in our subconscious that can never happen. Being a perfectionist heightens the wall around you. It gives you baggage. It stops your growth.Learning how to break perfectionism includes embracing change. When we embrace change, we allow ourselves to let go of...2022-03-1528 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursHow Much Time Do You Spend on Social Media with the Business BestiesIn this Business Besties episode, Kendra and I talked about the time we are spending on our social media. As digital entrepreneurs, it's a given fact that we spend more than the average time online. Managing our own accounts and our clients' is not an easy task as these platforms are designed to be addictive, and not to mention, associated with mental health issues.It is very important that we draw the line between mindlessly scrolling versus creating content and engaging for your business. There are a lot of times, especially when we don't have a system, that...2022-03-0825 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursEPISODE 100 - Top 5 Business Tips Learned From 100 Podcast EpisodesI still can't believe it!! It's our 100th episode today!! Rocky Mountain Marketing started April 2020 with my passion for radio, entrepreneurship, and social media. It is a perfect place for me to share my expertise, my story, get other people's stories in front of many people, and inspire them to take the same path that allowed others to succeed. In this episode, I will share with you my 5 tried-and-tested tips on how podcasting can help you and your business grow.1. Utilize social media to grow your network. Make connections.2. Batch...2022-03-0128 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursRedesigning Your Life With Purpose with Lara BuelowIn this week's episode, we have the pleasure to interview Lara Buelow. Lara is a certified professional coach since 2017. She focuses on helping people with their career transition journey by allowing them to redesign their lives and pursue their true passion. Her younger self was exactly the kind of people she helps today. When she was about 14 years old, she was already working a couple of jobs mostly in the service industry. However, none of these gave her joy.In school, her favorite parts of the library were the "Self-help" and "Business" sections. Her interest in truly guiding...2022-02-2229 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursAce Your Personal Branding in LinkedIn with Rachel B LeeOur guest today is Rachel B Lee. She is the Co-Owner and CMO of StandOut Authority and help business owners and influencers create a strong personal brand, grow their influence and draw in amazing opportunities. Completing an MBA at The University of Texas at Austin led her to go corporate including a significant position in Microsoft. Here, her love for marketing grew more and more. Every single stage of her career eventually gives her the question, "What's Next?".In 2019, she and her husband Joshua Lee started StandOut Authority. Their focus is on helping 6-and-7-digit entrepreneurs to maximize...2022-02-1533 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursUnderstanding Leadership with Sarah MadrasOur guest today is Sarah Madras. Sarah is a former mental health therapist, a certified Dare to Lead facilitator, Mindset Transformation Expert, and Leadership Development Coach. Hailing from North Carolina, Sarah answered her call to courage to help people with their relationships and mental health, communication, building self-confidence, and how to have hard conversations. She's been doing one-on-one with her clients for 20 years and she noticed a pattern among them. Most of them also wanted her help on how to communicate and deal with dysfunctions in their workplace. This was her hint to shift in teaching business owners who are...2022-02-0828 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursCorporate Life VS Entrepreneur Life with the Business BestiesHave you ever imagined yourself on the other side of the fence?Are you dreaming of leaving your 9-5 to start your own business? Or are you wanting to get back to corporate life?No matter which side you are on, you have to listen to this episode of the Business Besties!Each side has its own pros and cons. There's no right or wrong. "No path was ever a mistake." Whatever suits your lifestyle and goals, that is where you should go. Katie calls her entrepreneurial journey an accidental one. If...2022-02-0127 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursBenefits of Repurposing Content with Sheryl PlouffeWhat better way to maximize your content than to repurpose your existing ones. Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business.She found video marketing as the best way to deliver one's message. According to her, producing a long-form video is a good way to start your content as you can always repurpose this into short-form videos. These short-form clips are seen to...2022-01-2526 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursCreating Videos Using Your Phone with Heather HukariWe keep on hearing Katie say that if you're not doing videos now, then you're really missing out big time!In this week's episode, our guest just supported that and explained how we can all use our camera phones to create awesome videos for your social media. Heather Hukari is a videographer for 20 years now. She studied broadcasting and communication in college and can be seen mostly running around the campus with a camera. Her first job was in advertising where she do a lot of video editing for short-form videos.In 2018, she opened her business...2022-01-1835 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursDo You Know Your Conversion Checkpoints with Alyson LexIn this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buying of the product or services.She discussed how important the subject line is in getting a high open-rate. Alyson mentioned about making a compelling but significant subject line to encourage your list to...2022-01-1127 min
Rocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSorry, Mom. I Made Friends On The Internet with the Business BestiesRemember when your parents tell you not to talk to strangers? The online space has changed a lot about how people meet. In today's episode of Rocky Mountain Marketing, we're featuring episode 1 of Business Besties where Kendra and I talked about how entrepreneurs can build relationships online. We've only met face-to-face twice last year but it's like meeting a long-time friend. It's like having an accountability partner. It's so interesting to note, as Kendra said, "We may all have our 20-plus-year friends, but there's this only one person whom we can call and talk about anything about our...2022-01-0429 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursIt's A Wrap! Rocky Mountain Marketing's Best of the Best 2021 with Katie BrinkleyWe're down to the last episode of Rocky Mountain Marketing for 2021 and all I can say is WOW!It was a crazy year but we managed to stay. YASSSS!!!We're so grateful to all our listeners, our guests, and to everyone who week after week joins us in a 30-minute of golden conversation about all things entrepreneurship and marketing.One of the highlights of 2021 was the rise of social audio. I joined Clubhouse in January and it changed the course of my business in ways that I didn't expect. I have spoken on two...2021-12-2830 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursPeer Advisory Board: Learning From Other Entrepreneurs with Mary GaulIn this week's episode, Mary Gaul discussed how important it is to participate in a mastermind, which in her own words she calls Peer Advisory Board. Having a group of entrepreneurs who are willing to listen and contribute in whatever you're in right now in your business and a certified facilitator who has the right tools to bring out the best from every member and every situation. She stressed the importance of acknowledging small wins and how great it is to celebrate with people who understands your journey. According to her, a safeplace where you can contribute your...2021-12-2130 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursMaximizing Facebook Groups To Grow Your Community with Jennie WrightPodcast is definitely sweeter the second time around. In this week's episode, we have Jennie Wright. Jennie is our go-to for list building and lead generation. She is also an expert in launching summits and challenges. And for every summit, she uses a Facebook group to gather participants' email addresses, as well as engage and build a community with them. It is an amazing platform to collaborate, host masterminds, and support other members. However, Jennie reminded that in order to gather email addresses there has to be something of value that you will provide in exchange....2021-12-1528 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursDance Your Way Through Uncertainties with Kayleigh SchadwinkelOur guest this week is Kayleigh Schadwinkel. Kayleigh is an award-winning traveling choreographer and dance teacher with over 20+ years of dance training and 10+ years of choreography. She started dancing at the age of 3. When she was in university, she organized a lot of dance programs and one of these is Put On Your Dancing Shoes (POYDS) which after a couple of years become her own dance company. After graduating from the university, she entered the corporate world and at the age of 23 became the youngest Executive Director of Crete Chamber of Commerce in Nebraska. It was a lot...2021-12-0731 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWhen You Are Your Biggest Hurdle with Morgan SuttonOur guest today is Morgan Sutton. Morgan is the Chief Executive Officer of Sue B. Zimmerman Enterprises LLC. When she was younger, she was always the "mature kid" in the group. She was the one who takes charge. This sense of responsibility and organization become embedded in her. That's why it's not surprising to know that at the age of 29 she is already the CEO of a million-dollar company. She joined a sorority in college and found her passion in organizing and building relationships with people. When she started working with Sue, she used these organizational skills in...2021-11-3033 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursLemons to Lemonades: How Important Is Your Business Perspective with Sara Lemmon"You may not have the right tools, but you can find a way to make it work." - Sarah LemmonToday's episode with Sarah Lemmon is gold. As early as grade school, she saw that life is not always the good stuff and that it's very important to look at things in different perspectives. Her "Gray Crayola" story turned out to be one of her most valuable lessons in life.As she started her business, she realized that the path to success is not unique. There are different ways to do things. "It's all about perspective."...2021-11-2326 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursKick-Start Your Business With Freelancing Platforms with Jesica MaricanOur guest this week is Jesica Marican. Jesica is the owner and organizer of Denver Home Organizing. As a new mom with new challenges, she felt like she wanted to do more. She thought of starting her home organizing business in Denver, put it online, and the rest is history. Jesica said that when organizing homes she makes sure she creates a system for her clients to maintain clutter and day-to-day ins and outs of actual physical things in the home. She believes that our surroundings make a huge impact in our mental state. According to her, an...2021-11-1623 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursDo Instagram Reels Really Work For Your Business with Kendra SwallsNow, I can honestly say that it's absolutely sweeter the second time around! This week we're lucky to have, once again, Kendra Swalls of Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode. However, her business have grown so much since the last time we spoke. Huge part of this is how she was able to maximize Instagram Reels.In this episode, she shared her journey in using Instagram Reels for her business. It was not a love at first sight, she said. When...2021-11-0928 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursEmail Marketing Made Easy with Katie GuentherIn today's episode, we have Katie Guenther. Katie is the founder of Bela Blue Solutions. She believes that email marketing doesn't have to be complicated. It can be really simple. Her advise is to start with choosing the right email marketing platform to use. She recommended three platforms which she thinks are the simplest of all the other platforms available. These are Mailerlite, Awebber and Flodesk. Choose what's the best that suits you and your business.Once you have chosen a platform, the next thing is to establish an email list. She said that the best way to...2021-09-2825 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursSeason 2 of Rocky Mountain Marketing - Where we go from hereSeason 1 of Rocky Mountain Marketing is in the books! In today's episode, Katie discusses the purpose behind the podcast and what to look forward to in Season 2. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyConnect with Katie Brinkley:Instagram: https://www.instagram.com/next.step.social/LinkedIn: Linkedin.com/in/katiebrinkleyClubhouse: joinclubhouse.com/@katiebrinkleyWebsite: www.nextstepsocialcommunications.com Hosted on Acast. See acast.com/privacy for more information.2021-03-1611 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursOptimizing LinkedIn for Your Business with Katie BrinkleyWondering how to post effectively on LinkedIn as a business? In this episode, I will give you my FIVE tips for developing the ideal content your customers want to see in their LinkedIn feed and how to ensure your LinkedIn company page audience grows!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/ Hosted on Acast. See acast.com/privacy for more information.2020-06-2312 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursThe 1 BIG Mistake Small Business Owners Make on Instagram (And How To Avoid It!)Discover the 1 massive mistake far too many Small Business Owners make when it comes to marketing on Instagram - and how to avoid it!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/ Hosted on Acast. See acast.com/privacy for more information.2020-04-0809 minRocky Mountain Marketing- Digital Marketing, Social Media for EntrepreneursWhat The Social Media "Experts" and "Gurus" Are NOT Telling You (And Why It Matters)Lots of "gurus" and "experts" will give you advice on Social Media, but MANY are missing a few key strategies that will make (or break!) your success online if you want to use social media channels to market your business and win new clients.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/ Hosted on Acast. See acast.com/privacy for more information.2020-04-0820 min