Shows
Commerce TrailblazersWhat to do when it rains in eCommerce with Katie Buczek, Senior Director of Sales, Amazon & eCommerce at Randa Apparel & AccessoriesIn a highly seasonal business like Isotoner’s rainwear and umbrellas, the weather can keep you up in more ways than one. Join us to hear Katie’s winning strategy for delivering on ambiguous requests from leadership, getting comfortable with discomfort, and how she trailblazes in the midst of tons of data!2025-04-0126 min
Ecom ExperiencesNavigating Seasonal Demand ChallengesKatie Buczek is the Director of Sales for Amazon and Ecommerce at Totes Isotoner, a retailer selling umbrellas and rain gear that was acquired by Randa Apparel & Accessories in 2024. She is also a member of the Digital Shelf Institute and the Women in Retail Leadership Circle. Before Totes, Katie managed independent sales teams at Alpargatas and drove significant sales increases at David Donahue, Inc. In this episode… In today’s fast-paced ecommerce landscape, brands must consider consumer behavior, seasonal demands, and fierce competition. How can you strategize growth while balancing these factors? As a sa...2024-11-0422 min