Shows
Whin Big - A UK Marketing Podcast98 - Setting Goals for 2022It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the low down on the four goals she’s setting for 2022. LISTENER SURVEY: https://thewhin.co/surveyIf you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast2021-12-0917 min
Whin Big - A UK Marketing Podcast97 - How to hack the buyer's brain, with Kenda MacdonaldThis week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix. You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast2021-12-0132 min
Whin Big - A UK Marketing Podcast95 - Harness the power of referral marketing, with Phillip GibbsThis week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a simple six-step framework to ensure he builds and maintains great relationships and collaborations and shares it with us here. Notebooks and pens at the ready! As always, you'll find all the links, resources and other references in the shownotes at thewhin.co/podcast2021-11-1847 min
Whin Big - A UK Marketing Podcast94 - Self-care strategies for small business marketingThis week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice to keep on top of your marketing - while looking after yourself at the same time. You can find all the links and resources mentioned in this episode in the shownotes at thewhin.co/podcast2021-11-1126 min
Whin Big - A UK Marketing Podcast93 - Strengthening mind, body and business, with Chris GrayIn this week’s episode, Chris and Katie talk about the mindset for success in both fitness and business. And Chris talks about his experiences of combining real-life networking with online marketing. They also talk about how their mental health has changed over the past 18 months, how mental health challenges affect marketing activities, and how they make it through the challenging times. There’s a lot of honest talk about the realities of mental health issues, so if this is something you’ve been struggling with, we’ve included some valuable resources in the relevant section of the s...2021-11-0348 min
Whin Big - A UK Marketing Podcast92 - 5 steps to better understand your customer's problems (and how you can help them)How do you know what information your potential customers need to hear from you so they can get ready to buy from you? In this week’s episode of The Whin Big Podcast, Katie invites you behind-the-scenes to one of our latest marketing workshops: Marketing and Instagram. In this excerpt, Katie guides you through an essential exercise for more robust marketing, and by the end of the podcast, you’ll have a much clearer idea of your customer’s growing awareness of their problems and how you can help them. Workshop details: https://thewhin.co/igmasterclassShownotes: https...2021-10-2720 min
Whin Big - A UK Marketing Podcast91 - Marketing that's full of energy, with Tanessa ShearsThis week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five people, as well as her plan for getting more email sign-ups - and sales online. And Katie shares details of how you can market your business just as successfully as Tanessa by joining our free webinar - six steps to selling online. Katie and Tanessa talk about the importance of unwinding after work and wa...2021-10-1449 min
Whin Big - A UK Marketing Podcast90 - Start seeing results from Instagram ReelsReady to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing - there’s so much more to using Reels as part of your Instagram marketing strategy. In this week’s episode, Katie guides us through some strategies for using Reels for audience growth and some easy do’s and don’ts for getting started. Let’s get started! You'll find all the links and resources in the...2021-10-0617 min
Whin Big - A UK Marketing Podcast89 - Digital vs Traditional: What makes a marketing strategy? with Jennifer CadgerThis week on The Whin Big Podcast, Katie speaks with Jen Cadger, founder of Belter Marketing. In this week’s episode, Katie and Jen chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing will help you with your overall business goals.You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast2021-09-2956 min
Whin Big - A UK Marketing Podcast88 - Repurpose, reuse, recycle: How to get ahead with your content creationDo you find it easy to keep up with all the content you need for Instagram and all your other platforms? Nope? Well, you’re in the right place. This week on the Whin Big Podcast, Katie shares one of our favourite hacks for spinning lots of different pieces of content out of one. Also known as repurposing your content, this brilliant activity goes a long way to help you feel relaxed and inspired by your content instead of stressed out and frustrated! Let’s get to work! Find all the links and resources mentioned in the...2021-09-2327 min
Whin Big - A UK Marketing Podcast87 - “It’s always about the story,” with Avesha DeWolfeThis week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery.In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be. They also talk about how traditional marketing advice doesn’t always leave room for each business’s unique personality and character. You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast2021-09-1548 min
Whin Big - A UK Marketing Podcast86 - A Complete Guide to Instagram Stories in 2021If you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactly what’s inside. It’s a packed episode - with lots of insider secrets on leveraging Instagram Stories for your business. Among many other ideas and tips, by the end of this episode, you’ll know exactly how to create your Stories strategy to help you regularly get more customers. You'll find all the links and resour...2021-09-0842 min
Whin Big - A UK Marketing Podcast85 - "Be a human, do the job, keep it simple," with Keith EastonOn The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments. In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for beginners, his keeping-things-simple approach to marketing and a few things he’s watched recently that have inspired his business.You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast2021-09-0146 min
Whin Big - A UK Marketing Podcast84 - Banish the post-holiday slump in your marketingHave you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out.Katie shares the exact 5-step process she uses to get back into posting content regularly and marketing her business after taking much-needed time out. You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcastCORRECTION: You may notice in the recording that I declare there are only 13 Wednesdays til Christmas. Sorry if that gave yo...2021-08-2517 min
Whin Big - A UK Marketing Podcast83 - "Collect great people and the clients will follow", with Abi SeaThis week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content. In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets about creating a brilliant video newsletter every week. Abi and Katie also talk about unconventional book recommendations and lots more besides. As always, all resources are available as links in the show notes at thewhin.co/podcast2021-08-1855 min
Whin Big - A UK Marketing Podcast82 - 3 best times to ignore the marketing expertsFed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more complicated. This week’s theme is insightful and empowering and looks at the three times in your life you absolutely should ignore the experts and go your own way instead. You can find links and resources from today's episode in the shownotes at thewhin.co/podcast2021-08-1114 min
Whin Big - A UK Marketing Podcast81 - Pre-selling new ideas on Facebook and LinkedIn, with Alan MartinIn this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn. Alan also shares his tips on keeping on top of a hectic content calendar, and how he pre-sells new product ideas to validate them. You can find links to all the resources mentioned in today's episode in the shownotes at thewhin.co/podcast2021-07-1437 min
Whin Big - A UK Marketing Podcast80 - More of your Instagram questions answeredHave you got questions about Instagram? Don’t worry - we’ve got the answers! Well, Katie does! This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you with your Instagram marketing strategy. We cover a range of Instagram topics, like dealing with spammer comments, how to share other people’s content with respect, and how to keep hold of your Instagram followers. You can find all the links and references from today's episode in the show...2021-07-0711 min
Whin Big - A UK Marketing Podcast79 - Using intuition and instinct in business, with Jo MathewsonThis week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff.In this week’s episode, you’ll learn first-hand that it is possible to run a business with humility and authenticity whilst avoiding strategic planning. This is an inspiring and refreshing episode, so get ready to re-think your hobbies!You can find all the links and resources from today's episode in the...2021-06-3041 min
Whin Big - A UK Marketing Podcast78 - 3 strategies for marketing success with Canva & InstagramYou’re probably already using Canva, but are you using it strategically? Does it support your marketing strategy and help you grow your business? If that sounds like something you could be doing more of, then you’re listening to the correct episode of the Whin Big Podcast! This week, Katie looks at harnessing the power of Canva AND Instagram and combining them so you can support your marketing strategy and bring in new customers. This is 100% strategy, so grab your notebook and let’s get to work! You can find all the links and resources from today...2021-06-1620 min
Whin Big - A UK Marketing Podcast77 - A values-based approach to business, with Suse B. BentleyThis week on The Whin Big Podcast, we're talking with Suse B. Bentley, a coach and trainer who works to improve gender equity in the workplace. In this week’s episode, you’ll hear Katie and Suse talk about the importance of building your business around your values, and Suse shares insights from her wonderful, relationship-based approach to marketing. It’s a busy episode, but as always, Katie finds time to chat about business books, personal development and tips for valuable resources. You can find all the links and resources in the shownotes at thewhin.co/podcast2021-06-0950 min
Whin Big - A UK Marketing Podcast76 - The Ultimate Guide to Instagram Insights in 2021Are you making good use of your Instagram insights? Welcome to the Whin Big Podcast episode 76. This week, Katie’s taking us on a deep dive into your Instagram insights. She’ll walk you through all the different data you can use and show you how they fit into your marketing strategy, business goals and how to measure the value of your work on Instagram. You'll find all the links and resources mentioned today in the shownotes at thewhin.co/podcast2021-06-0215 min
Whin Big - A UK Marketing Podcast75 - How to pick good hashtags for InstagramAre you looking for the best hashtags to use on Instagram? Then you’re in the right place! Welcome to episode 75 of The Whin Big Podcast, and this week, Katie shares the latest insight, advice and tips for finding and using the best hashtags for your business on all your Instagram Reels, posts and stories. You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast2021-05-1908 min
Whin Big - A UK Marketing Podcast74 - The Secret to Authenticity Online... is PizzaWhen it comes to marketing your business online, do you find it hard to balance business strategy and structure with showing up in an authentic and genuine way every time? If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this week’s episode of The Whin Big Podcast, Katie shares her insight on blending marketing strategy, planning, and income with self-compassion and showing up authentically. You can get all the links and resources from today's episode in the shownotes at thewhin.co/podcast2021-05-1224 min
Whin Big - A UK Marketing Podcast73 - Doing business, playfully, with Emma WorrolloThis week on The Whin Big Podcast, Katie speaks with Emma Worrollo, founder of The Playful Den - an online community committed to making life more playful. They talk about Emma’s decision to leave the agency she founded to do something new and how the pandemic affected her decision. In this week’s episode, you’ll hear Katie and Emma chat about making the Instagram switch from doing it for fun to doing it for business and the commitment it takes to make content meaningful, authentic and strategic all at the same time.You can find all th...2021-04-2843 min
Whin Big - A UK Marketing Podcast72 - How to find your brand's soul, with Flavilla FongangThis week on The Whin Big Podcast, Katie speaks with Flavilla Fongang, expert brand strategist and founder of 3 Colours Rule and TLA Black Women in Tech. In this inspiring episode, Katie and Flavilla talk about creating on-brand content, marketing through relationships and reaping the real (and realistic) benefits of PR opportunities. Flavilla also talks about the magic that comes from unearthing the soul of your brand and gives a few tips on how you can discover yours.You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast2021-04-2145 min
Whin Big - A UK Marketing Podcast71 - How to build a business you love, that loves you back, with Jacky ClarkeThis week on The Whin Big Podcast, Katie speaks with Jacky Clarke - an online strategy business coach. She shares how her experiences with burnout lead to her starting a business that gave her the freedom to live a life she loves. Katie and Jacky talk about the importance of figuring out what you want out of your business, focusing on tasks you enjoy and ways to align your business and marketing strategy. You can find all the links and resources in the shownotes at thewhin.co/podcast2021-03-3153 min
Virtually MindedEpisode 8: All About Marketing With Katie Goudie From The WhinOn Virtually Minded's latest episode, Sarah is joined by marketing expert, Katie Goudie who owns a company called The Whin. Based in Edinburgh, Katie runs her business from home and loves to concentrate on Instagram marketing and she has lots of fantastic tips to give away in this episode. Instagram is the place to be right now, so definitely tune in if you're looking to take your marketing to the next level! Katie also opens up about her experience of running a business and touches on mental health for those of us who do work alone as freelancers, something...2021-03-3047 min
Whin Big - A UK Marketing Podcast70 - The Instagram Rule BookDo you ever feel like everyone’s playing the Instagram game, but nobody’s explained the rules to you? This is episode 70 of The Whin Big Podcast, where Katie runs through the four aspects of Instagram marketing. Consider this your very own Instagram rule book! You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast2021-03-2421 min
Whin Big - A UK Marketing Podcast69 - Business lessons from the sex education industry, with Cameron GloverEver feel like giving up trying to market your business altogether? Then spare a thought for professionals in the sexuality industry, where marketing challenges are an everyday occurrence. Welcome to Episode 69 of The Whin Big Podcast with this week’s guest Cameron Glover, a sex education business coach and founder of Successful Sex Ed.Katie and Cameron discuss the unique challenges that face business owners in the sexuality field and show us how we can all take lessons from this important industry to add value to our audience. Her insight in creating a premium experience for her communities an...2021-03-1754 min
Whin Big - A UK Marketing Podcast68 - 5 ways to do market research and better understand your customerHow well do you know your customers? Understanding your ideal clients and customers is the foundation of all great marketing, so it’s important to do some work in this area. Ready to learn more?In this week’s episode of The Whin Big Podcast, we cover everything you need to get to know your customers - and potential customers - better. Katie covers everything from what questions to ask yourself, how to create your ideal customer avatar, what research to carry out, and so much more.You can find all the links and resources in the...2021-03-1023 min
Whin Big - A UK Marketing Podcast67 - “Wealth is so much more than money,” with Heena ThakerEver get the feeling you’re getting in the way of your business financial success? This week’s guest - Heena Thaker from Intentional Wealth Creation - shares tips on how to get out of your way so you can move toward wealth with ease and grace. She shares the necessary steps to take to wealth and tips on living more abundantly. Katie and Heena talk about their favourite business books, the power behind recognising your zone of genius, and how great it feels to outsource and seek advice from the right experts.You can find all the...2021-03-0355 min
Whin Big - A UK Marketing Podcast66 - The Instagram Algorithm - What is it, and can I 'beat' it?Do you have any idea what really goes on with the Instagram algorithm? Nope? Didn’t think so! All of that is about to change in episode 66 of the Whin Big Podcast. This week, Katie shares the plain English explanation of all things Instagram algorithm and 3 key points to focus on and get your content in front of more people of the right people. You can find all the links and resources in the shownotes at thewhin.co/podcast2021-02-2423 min
Whin Big - A UK Marketing Podcast65 - Everything is an opportunity, with Sarah GarnhamWho needs a big boost of positivity this week? If the pandemic is taking you down a road that feels heavy and full of worry, then you might just find the inspiration you’ve been looking for from this week’s Whin Big Podcast guest. This week, Katie meets self-employed virtual assistant Sarah Garnham, who leapt into self-employment after the pandemic forced a redundancy. She shares her experiences with Katie and advises on how others might keep a positive mindset in the face of adversity. They also discuss the excitement, joys, and challenges of marketing your business online, crea...2021-02-1739 min
Whin Big - A UK Marketing Podcast64 - Stop it, drop it, roll with it - how to minimise your marketing in times of stressAre you feeling overwhelmed and frustrated by keeping up with your digital during a global pandemic? You’re in good company! In this week’s episode of the Whin Big Podcast, Katie shares three golden strategies to help. If you feel like marketing is a step too far for you right now, grab a pen and paper and dive into the episode. We’ve got a strategy to help you get back in control. Head to the shownotes for all the links and everything you'll need at thewhin.co/podcast2021-02-1028 min
Whin Big - A UK Marketing Podcast63 - Business, learning, and holding onto hope, with Maria JonesHow are you doing in these turbulent times? If the pressure of running your own business through a national lockdown and global pandemic is wearing you down, then this week’s episode of The Whin Big Podcast could give you the inspiration and ideas for getting through it. You can find all the links and resources in the shownotes at thewhin.co/podcastThis week Katie enjoys a relaxing, inspiring and positive chat with Maria Jones of Yuva Yoga. Together, they share their lockdown business life experiences and how they hold onto hope, even on the darkest days. Th...2021-02-0347 min
Whin Big - A UK Marketing Podcast62 - The Life-Changing Magic of Sorting Out your MarketingWhy does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online marketing, then join the club! Katie’s had enough, and so she created the easiest marketing plan you could ever need. With just six easy-to-follow steps you can sell online in a straightforward way, and even start to enjoy the process. Get ready to throw every marketing strategy you’ve ever had...2021-01-2713 min
Whin Big - A UK Marketing Podcast61 - Group coaching and sharing your story online, with Gillian McCollumHow do you know you’re ready to create a group online programme? And how do you connect with your customers online in an open and honest way when it goes against your comfort zone? All these questions are answered - and more - in this week’s episode of The Whin Big Podcast. This week Katie chats with Gillian, founder of Gillian McCollum Coaching Food, body coach & yoga teacher. They talk about connecting on a deeper level with clients and get into the nitty gritty of blogs, emails and social media. You can get all the link...2021-01-2053 min
Whin Big - A UK Marketing Podcast60 - My low key goals for 2021Have you set your 2021 business goals yet? If you haven’t, or you’re curious to see how other people go about goal setting during a global pandemic, then this is the podcast for you. This week, Katie reveals the 4 key goals she’s set for The Whin in 2021. She also shares her reasoning and ideas, and reminds us of The Whin’s best resources to help you reach your goals this year. Spoiler - she’s launched an amazing new product just for you if you love accountability and support! As always, all links and resources featured in this episo...2021-01-1317 min
Whin Big - A UK Marketing Podcast59 - Looking back on 2020With the end of 2020 just weeks away, Katie has spent time reflecting on the goals she set for the year, and the outcomes. She shares everything she’s learned with us this week in episode 59 of The Whin Big Podcast. This week we hear how the pandemic has completely changed Katie’s outlook on setting goals and planning, and there’s a free workbook for you to download to use on your own 2021 goal planning. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-12-1629 min
Whin Big - A UK Marketing Podcast58 - The ultimate guide to Instagram GuidesHands up if you noticed a new feature on Instagram this week!Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature, If you’ve got questions, we’ve got you covered. If you’re wondering what Guides are, how you use them, and why you should use them - this is the podcast for you. Grab your notebook and let’s jump into this week’s episode. You can find a...2020-12-0918 min
Whin Big - A UK Marketing Podcast57 - Growing a business with stories, with Jenni WeaverWelcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver. Co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers. Jenni also talks us through the pivots and shifts she’s made in the past year in her marketing strategies, and offers within the business. Jenni attributes some of her recent success to the business coaching and programmes she’s joined since Covid. She talks us through her favourite ones and why they’ve hel...2020-12-0250 min
Whin Big - A UK Marketing Podcast56 - 4 easy steps to Instagram ReelsIf you’re REELing (get it?!) from the thought of learning another new tool on Instagram? Are you a tiny bit curious about using it? Maybe you’ve heard Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This week, The Whin Big Podcast is all about Reels. In just over 20 minutes she takes you through the 4 key steps of creating a Reel to post. Which means there’s REEL-ly no excuse for getting started. And yes, that’s the end of the Reels puns. Promise! You can find...2020-11-2521 min
Whin Big - A UK Marketing Podcast55 - Getting the most out of Canva - yes even the free version, with Thea NewcombThis week Katie talks to Thea Newcomb, founder of Thea Newcomb Training & Consulting. This week’s guest is one of only 2 Canva ambassadors in Scotland. They talked a lot about Canva where Thea shared her incredible tips for getting the most out of Canva and using it to create amazing images and videos for your online blogs and social media content. They also talk about the bare minimum of digital marketing planning, raising your prices and designing and publishing your own books on Amazon. This is another jam packed Whin Big Podcast, so be sure to tune into th...2020-11-1850 min
Whin Big - A UK Marketing Podcast54 - Your Instagram questions - answeredEver wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big Podcast, episode 54 and this week Katie answers listener questions around the mighty Instagram. Grab a notebook because this week’s episode is packed with useful info on getting Instagram right for your marketing. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-11-1118 min
Whin Big - A UK Marketing Podcast53 - Facebook Lives, good habits and keeping going through the tough times, with Zoe LongfordHow great would it be if you could build some healthy - and productive - habits into your weekly marketing? Meet Zoe - owner and founder of Zoe Rose Fitness who has done just that. This week she chats to Katie about introducing new habits to her marketing plans, and the importance of growing a loyal following by adding value (for free). You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-11-0442 min
Whin Big - A UK Marketing Podcast52 - 3 essential tools for Instagram growth in 2020Has your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite topic, so pen and paper at the ready and jump into episode 52 of The Whin Big Podcast where you can grab lots of insight and actionable tips. If you’re looking to grow your reach on Instagram. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-10-2811 min
Whin Big - A UK Marketing Podcast51 - How to build brand loyalty, and knowing your audience, with John 'Hedge' HallIf your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as Hedge), founder of Access Parkour believes it's entirely possible to do both. He talks with Katie about how he’s pivoting the business into new directions, and taking on new challenges around growing his community base online. You can find a summary and all the links in the show notes at thew...2020-10-2142 min
Whin Big - A UK Marketing Podcast50 - The Whin Big Podcast's ‘Greatest Hits’This week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As you know by now, our show notes are the highlights from each episode, so click on play to make sure you tap into all the marketing gold! This episode is positively sparkling with insight and advice, you don’t want to miss anything here! You can find a summary and all the links in the show n...2020-10-1448 min
Whin Big - A UK Marketing Podcast49 - SEO tips for business owners like you, with Caroline PhillipsAre you one of the thousands of business owners looking to improve your online visibility on Google? This is one episode you won’t want to miss as Katie talks to Caroline Phillips - owner and founder of SEO Alba Services and Alba Business Director. Caroline shares 4 easy to action SEO tips for business owners like you Caroline talk about joys of running a business, building a team and the challenges of working from home during lockdown. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-10-0738 min
Whin Big - A UK Marketing Podcast48 - 3 strategies to organise your marketing (even when you hate getting organised)Always falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the business as a whole. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-09-3022 min
Whin Big - A UK Marketing Podcast47 - Online events and virtual teams, with Lizzie BroughCan online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events, or wondering what the long term impact of remote working will be then you’ll want to download this week’s Whin Big podcast. This week Katie meets Lizzie Brough from Hey Summit. They share marketing tips around building case studies and talk about using online summits as a way to capture leads. They also talk about managing virtual teams and the differences in working with start ups and small...2020-09-2347 min
Whin Big - A UK Marketing Podcast46 - 12 important lessons from my first year of podcastingHave you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the past 12 months of podcasting.As always - You can find all the links and resources from this episode at thewhin.co/podcast.2020-09-1640 min
Whin Big - A UK Marketing Podcast45 - Top tips on PR, social media and website strategies, with Nikki & Tony from Digital GlueEver wondered what secrets marketing experts have when it comes to marketing their own company? If only you could tap into that secret sauce and use it for your own business marketing! Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue - a digital marketing agency based in Birmingham. Jump in the episode for some great insight, advice and ideas to attracting new customers using PR, social media and website strategies.You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-09-0938 min
Whin Big - A UK Marketing Podcast44 - The insiders' guide to an online sales funnelAre you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many.Dive into this week’s episode of the Whin Big podcast where we guide you through the selling systems we use here at The Whin HQ.Together, we’ll look at the tools, assets and emails we use when setting up our sales funnel and there are lots of screenshots and resources to help you set up your own.Does this sound like...2020-09-0217 min
Whin Big - A UK Marketing Podcast43 - Finding your true marketing voice and going into business with a friend, with Louise SpenceThis week we meet Louise Spence, one half of the Edinburgh based business consultancy firm Headspace for Business. Have you struggled with finding your true voice when it comes to marketing your business online? Or would you find business life easier if you had a business partner to share the load with? Louise Spence faced these challenges when starting out and shares her insight with Katie in this week’s episode.You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-08-2658 min
Whin Big - A UK Marketing Podcast42 - A simplified Instagram strategy for busy business ownersWhen it comes to marketing on Instagram do you feel overwhelmed at all the moving parts? With so many post options and tools available it’s easy to feel overloaded. Headaches, frustration and overwhelm are rarely far away. In this week’s podcast, we get rid of all the extra, unnecessary stuff that can block you from successful Instagram marketing. We’ll guide you through the steps to craft a simple and effective Instagram strategy. You can find the links and resources in the show notes at thewhin.co/podcastSound familiar? Well, not for long. In thi...2020-08-1921 min
Whin Big - A UK Marketing Podcast41 - Remote working, and the secret to finding online clients, with Elizabeth McIntyreThis week Katie talks to Elizabeth McIntyre - copywriter and founder of Crisp Copy. Elizabeth started her business while travelling around South East Asia after her original work plans fell through. This week Katie and Elizabeth chat about working for clients across several continents and how the pandemic is shifting attitudes to working remotely. Elizabeth also shares her secrets for finding dream clients online. You can find a summary and all the links in the show notes at thewhin.co/podcast.2020-08-1249 min
Whin Big - A UK Marketing Podcast40 - Inside the Facebook Creator Studio (hint: it’s for Instagram, too!)Annoyed about how much time you spend on your phone creating Instagram posts? Prepare for your mind (and old Instagram workflow habits) to be blown as we walk you through Facebook Creator Studio. In this week’s episode, you’ll find lots of tips on the brand new features and learn how to use them to make your business marketing so much easier to handle. As always - You can find all the links and resources from this episode at thewhin.co/podcast.2020-08-0518 min
Whin Big - A UK Marketing Podcast39 - The barriers to making great content, marketing two businesses and SEO, with Ahmed KhalifaIn this week’s episode, Katie talks to Ahmed Khalifa, an SEO expert and deaf awareness advocate. Katie and Ahmed discuss the barriers to making great content, of marketing two separate businesses and Ahmed shares his techniques to staying consistent and keeping his messaging relevant to his audience. You can find a summary, a full transcript, and all the links in the show notes at thewhin.co/podcast.2020-07-2947 min
Whin Big - A UK Marketing Podcast38 - How to do hashtag research for Instagram - 4 easy stepsAre hashtags really the answer to getting your business in front of new audiences and potential customers on Instagram? And if so - how can you harness hashtags quickly and easily? As always - You can find all the links and resources from this episode at thewhin.co/podcast.2020-07-2228 min
Whin Big - A UK Marketing Podcast37 - Vintage design, Etsy and building self confidence, with Rose NicollHave you ever toyed with the idea of turning something you love into a product-based business on the side of your day job? If you want to know more about it, then you’ll love this week’s episode of The Whin Big podcast. This is episode 37 and Katie meets Rose Nicoll of Dolly Dimple Design. Rose talks about her love of 1950s vintage and how it inspired her to design, manufacture and sell colourful vintage inspired acrylic jewellery around her full-time job. In the podcast she shares her experiences using Etsy and Shopify and they discuss the lurking mons...2020-07-1547 min
Whin Big - A UK Marketing Podcast36 - Three ways to grow your Instagram audience with commentsAre you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. You can find a summary and all the links in the shownotes at thewhin.co/podcast2020-07-0824 min
Whin Big - A UK Marketing Podcast35 - Tearooms, influencers and seizing opportunities, with Sophie BarhamHow important are the behind-the-scenes stories of your business and can authentic influencer marketing opportunities open up when you make genuine connections with your customers? Welcome to episode 35 of The Whin Big Podcast, where Katie chats with Sophie Baram co-founder of the much loved Dingle Hill Tearooms and Dingle Marsh Barns Cottages on the Suffolk and Devon coast. As well as talking about stories and influencer marketing they discuss the benefits of founding a business with your parents and Sophie talks about her love of being able to give back to her local economy.2020-07-0144 min
Whin Big - A UK Marketing Podcast34 - Four lessons I learned from failing at bloggingDo you find it impossible to write blogs consistently? Do you wish it could be an easier task or find an alternative to blogging altogether? This week on the Whin Big Podcast, we share 4 reasons why I failed at blogging, and the lessons I learned.Jump into this week’s episode for ideas to turn your blogging failures into content success.You can find all the links and resources mentioned in the episode at thewhin.co/podcast2020-06-2422 min
Whin Big - A UK Marketing Podcast33 - Getting Qualified vs Learning on the Job, with David ChristieHow many qualifications DO you need before you feel legitimate? And if traditional qualifications aren’t for you - what books could you read to give you the edge on sales and marketing for your own business marketing? We discuss these themes, and many more, in The Whin Big Podcast this week where we meet David Christie of Camber Media. David and Katie chat about the similarities between racing driver and influencer marketing, personal self-development, finding a consistent voice online and future predictions about community in marketing. This week’s podcast is a thrilling ride, so let’s buckle up and...2020-06-1752 min
Whin Big - A UK Marketing Podcast32 - Instagram without the Imposter SyndromeHow often do you leave Instagram feeling rubbish about everything in your business? When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos and embrace competitor research for the positive activity it should be. You can find the links and resources mentioned in this episode at thewhin.co/podcast2020-05-2725 min
Whin Big - A UK Marketing PodcastQuarantalks - 27 - When a Crisis brings Clarity, with Abi CornwallToday on Quarantalks I'm chatting with Abi Cornwall, who is a creative copywriter with a background in marketing. We talked about how lockdown impacted Abi's clients, but also the impact that had for her on helping her get on and do the type of projects she'd always wanted to do, but had put off in the past, whether that's creating training content, learning WordPress, or making the mindset switch from 'Freelancer' to 'Business Owner'. You can find us both on Instagram at @seachangecreativecontent @thewhinco2020-05-2211 min
Whin Big - A UK Marketing Podcast31 - Instagram, Press Releases, Blogging and all things PR, with Elaine FlemingHow do you know your story could be newsworthy? Is there a special kind of magic needed to write newsworthy press releases? And if so, can anybody tap into it so their stories are snapped up by journalists? Let’s find out in this week’s Whin Big podcast, where we meet Elaine Fleming, Director & Founder of Ginger PR. We unravel the success formula behind attention-grabbing press releases, discuss how time tracking can change the way you run your business, and learn how adding a cheeky sprinkle of antagonism into your daily social media posts can go a long...2020-05-2043 min
Whin Big - A UK Marketing PodcastQuarantalks - 26 - Make It Together, with Amy BuchananToday on Quarantalks I'm chatting with Amy Buchanan, founder of the Edinburgh Craft Club. Normally Amy's workshops are very hands on, in person, with lots of materials, so it's been quite a transition to at-home, online versions. Amy and I also talked about her future plans and how she's planning to focus more on the "Club" side of things going forward. You can find us both on Instagram @theedinburghcraftclub @thewhinco2020-05-1909 min
Whin Big - A UK Marketing PodcastQuarantalks - 25 - Co-working Remotely, with Teresa JacksonToday on Quarantalks I'm chatting with Teresa Jackson, who owns Collabor8te, a co-working space in Glasgow. We talked about how they've continued to support their community during the lockdown, and the preparations they're making in advance of eventually opening their doors once more. You can find us both on Instagram @collabor8te @thewhinco2020-05-1513 min
Whin Big - A UK Marketing Podcast30 - The "Not a Strategy" Approach to marketing on InstagramWhen it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner?You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want to get the most out of your posts on Instagram without tracking data or planning weeks ahead, this week’s podcast helps you do just that. You can find all the links and resources mentioned in this episode at thewhin.co/podcastIf you want to get...2020-05-1323 min
Whin Big - A UK Marketing PodcastQuarantalks - 24 - Slowing Down, with Flora Collingwood-NorrisToday on Quarantalks, Flora Collingwood-Norris had a chat with me about how her knitwear business has changed under lockdown. There have been wide-ranging disruptions to supply chains, and an upcoming trip to Japan is on hold. We talked about how Flora has been able to explore different creative avenues and elements of her business now that production has slowed down, and how that might affect her choices going forward as well. You can find us both on Instagram @collingwoodnorris @thewhinco2020-05-1111 min
Whin Big - A UK Marketing PodcastQuarantalks - 23 - First thoughts on reopening, with Allison HarrisonToday on Quarantalks, I'm chatting with Allison Harrison, owner of Hot Yoga Edinburgh. We chatted about how their class teachers and students responded to the move to live-streamed yoga classes, including the impact it had on their Yoga Teacher Training programme. It was also wonderful to talk about the beginnings of Allison's reopening plan - all very tentative and hypothetical at the moment, but it was nice to have a glimpse of a light at the end of the tunnel. You can find us both on Instagram @hotyogaedinburgh @thewhinco2020-05-0814 min
Whin Big - A UK Marketing Podcast29 - Engaging on Twitter and Reflecting on Your Priorities, with Helen DennyEver dreamt of escaping the restrictive 9-5 to grow a more flexible and positive business? This week’s episode is with Helen Denny from Not 9 to 5 – an event and training consultancy that supports individuals and businesses transitioning to a more flexible work life.You’ll hear great advice on growing an engaged audience on Twitter and Instagram, using hashtags for better engagement and balancing marketing and networking both online and in the real world.2020-05-0632 min
Whin Big - A UK Marketing PodcastQuarantalks - 22 - Setting New Goals, with Katie GoudieToday on Quarantalks, I'm sharing some insight into how things have changed here at The Whin over the last few weeks. I also take you through some simple exercises you can follow to help you review your 2020 goals and create new and updated ones so you can refocus your efforts over the next 8 months. You can download The Wee Plan worksheets mentioned from thewhin.co/free-resources2020-05-0417 min
Whin Big - A UK Marketing PodcastQuarantalks - 21 - Don't miss the moment, with Laura Ogilvie-JonesToday on Quarantalks my guest is Laura Ogilvie-Jones, who is a life and career coach here in Edinburgh. We talked about how she's introduced daily videos to her marketing, and also how she's been able to take up some new opportunities in her network that she wouldn't have otherwise had. You can get in touch with Laura on LinkedIn - she's still offering some free coaching sessions if you'd like to try one out.2020-05-0113 min
Whin Big - A UK Marketing PodcastQuarantalks - 20 - Healthy Mind, Healthy Body, with Beth ConnonToday on Quarantalks I spoke with Beth Connon, who runs Sweat With Beth. Although she's primarily a personal trainer, Beth explained how she helps her clients, including pregnant women and new mums, to also support their mental health, and see the connection between mind and body. You can find us both on Instagram @sweatwithbethpt @thewhinco2020-04-3017 min
Whin Big - A UK Marketing PodcastQuarantalks - 19 - Get to Know Your Own Brand, with Hollie EllisThis episode of Quarantalks features Hollie Ellis, founder of Hollie Ellis Design. She shared three things all business owners can do to work on their brand, if they have a bit of down time. We also talked about how her business has been adapting, and her upcoming podcast. You can find us both on Instagram @hollieellisdesign @thewhinco2020-04-2810 min
Whin Big - A UK Marketing PodcastQuarantalks - 18 - Tough Decisions, with Mike McGrailIn today's episode of Quarantalks, I'm chatting with Mike McGrail about the difficult decisions he's been forced to make for his business in recent weeks. We talked about the new projects he's investing his time in, and how his honesty and openness has helped him find new opportunities. Mike can be found in Episode 20 of the Whin Big podcast, and also on LinkedIn.2020-04-2710 min
Whin Big - A UK Marketing PodcastQuarantalks - 17 - Leading with Kindness, with Laura WilliamsToday on Quarantalks, Laura Williams, founder of the Modern Nursery, shared with me some insight into how their business has changed in the last few weeks. Although some elements are the same - they still sell kid-focused Scandi furniture from an online shop - lots of other things are different. There's new ranges of products, a change in demand and delivery time scales, and a lot of Laura's back office team are parents working from home and balancing childcare with work. She shared a little bit of how she's stayed a kind and compassionate leader for her team through a...2020-04-2410 min
Whin Big - A UK Marketing PodcastQuarantalks - 16 - From Gym Sessions to At-Home Workouts, with Will Brown and John SoulsbyToday's guests on Quarantalks are Will and John from Athlete Training Systems, an Edinburgh-based gym. We talked about how they've had to change most aspects of the service they normally deliver, with different programmes and free online sessions, more one-to-one communication and individual support. They also shared some suggestions for working out at home, if you don't want to take up running! You can join their home workouts for free on the website at athletetrainingsystems.co.uk2020-04-2316 min
Whin Big - A UK Marketing PodcastQuarantalks - 15 - New Strategies for an Online Audience, with Jacky ClarkeToday's guest on Quarantalks is Jacky Clarke, founder of Clarke Learning. Jacky's day-to-day work used to involve training clients in business strategy, face-to-face. Over the last month she's had to apply her skills and expertise to her own business and come up with a new strategy for delivering that training through an online mentorship programme. It's not just a case of doing exactly what you did before but delivering it online; Jacky walks us through her 7 step process for creating a new or updated strategy for your business. You can find Jacky on her website clarkelearning.co.uk2020-04-2216 min
Whin Big - A UK Marketing PodcastQuarantalks -14 - Social Distancing in Sweden, with Petra HendersonToday on Quarantalks I've been chatting with Petra Henderson, who runs a wellbeing business called Balanced By Nature with her husband in Sweden. We talked about her first forays into online delivery, and the different impact of the different social distancing rules they have there. Petra shared some tips on mindful walking to help those of us who're restricted to one short outdoor walk per day.2020-04-2113 min
Whin Big - A UK Marketing PodcastQuarantalks - 13 - Adapting to IsHOLEation, with Larah BrossToday on Quarantalks I'm chatting with Larah Bross, founder of Bross Bagels in Edinburgh. We talked about how the business has transitioned from a small chain of bagel shops, into a city-wide deli delivery service within a matter of days! This has included setting up an online store, and using Instagram and Facebook to funnel people to order through that. You can find us both on Instagram @bross_bagels @thewhinco2020-04-2011 min
Whin Big - A UK Marketing PodcastQuarantalks - 12 - Remote Working, with Gordon KedslieIn this episode of Quarantalks I had a chat with Gordon Kedslie, one of the team at Cobry. They're specialists in G-Suite products so we talked a little about those, particularly Google Meet, for anyone looking at their video conferencing options. We also talked about best practise for remote work as a team and an individual.2020-04-1712 min
Whin Big - A UK Marketing PodcastQuarantalks - 11 - Managing your Time, with Laura VanderkamToday's guest on Quarantalks is Laura Vanderkam, an author and expert in time management, and host of the podcasts Before Breakfast and The New Corner Office. Laura shared with us her advice for business owners who lack structure now they're working from home all the time, and for those who have limited time because of childcare and other new responsibilities. We also talked about how to handle your time if you're suddenly much busier than usual, and lastly Laura shared her tips on how to balance helpful routines against making days memorable.2020-04-1612 min
Whin Big - A UK Marketing PodcastQuarantalks - 10 - Saying Yes to the Challenge, with Alice AllumToday on Quarantalks I spoke with Alice Allum, who's a women's coach and runs an online spiritual membership. We had a very inspirational chat about the challenge and opportunity presented by the current crisis, and how Alice is facing it with a mindset of gratitude and abundance. You can find us both on Instagram @aliceallum @thewhinco2020-04-1515 min
Whin Big - A UK Marketing PodcastQuarantalks - 9 - Managing the Overwhelm, with Steph DouglasToday on Quarantalks I'm chatting with Steph Douglas, founder of Don't Buy Her Flowers, about how her business has adapted to new restrictions and an increase in demand. We talked through the change in how she manages her team, how they've changed their marketing, and how she's managed to get things done with her kids at home all the time as well. You can find us on Instagram @steph_dontbuyherflowers @thewhinco2020-04-1414 min
Whin Big - A UK Marketing PodcastQuarantalks - 8 - Opportunity vs Reality, with Lucinda BrayToday on Quarantalks, I caught up with Lucinda Bray, founder of FUTRSMPL, the world's first online marketing strategy builder. We talked about the opportunity presented by a digital tool during this current crisis, and how that conflicts with the tough reality of trying to run a business whilst looking after a young child in a family with two working parents. There's no Answer that will make it all easy again, but we talked through some of Lucinda's ideas, challenges and tough decisions, in the hope that others will see they're not alone in all this. You can find the online...2020-04-1316 min
Whin Big - A UK Marketing PodcastQuarantalks - 7 - Support to Survive, with Susan HarkinsIn this episode of Quarantalks, I'm talking to Susan Harkins, head of Business Gateway Edinburgh, about how they are adapting their services to support new and established businesses to survive the current crisis. We talk about the range of new webinars and training options that are offered, and how their advisers can help. Find all the details on the website at bgateway.com2020-04-1008 min
Whin Big - A UK Marketing PodcastQuarantalks - 6 - Telling the Right Stories, with Stacey MacdonaldIn today's episode of Quarantalks, I spoke with Stacey Macdonald about how we can adapt the stories we tell in our marketing. It's more important than ever to show some humanity and connect with your customers, and Stacey's got some great tips on that. You can find us on Instagram at @the.modern.storyteller @thewhinco2020-04-0909 min
Whin Big - A UK Marketing PodcastQuarantalks - 5 - From Workshops to Webinars, with Keith JeffreyIn this episode of Quarantalks, I spoke with Keith Jeffrey about how he has been working with his team to transform their in-person workshops to online webinars. We talked through some tips for using Zoom Webinars, and for how to present on video in general. You can find the details of the webinar programme at bgateway.com2020-04-0714 min
Whin Big - A UK Marketing PodcastQuarantalks - 4 - Handling Stress, with Gin LalliIn today's episode of Quarantalks, I had a chat with Gin Lalli, a psychotherapist who helps people handle stress and anxiety. We talked about how her business has adapted to the crisis, and the most important thing we can do to help ourselves stay sane - get more sleep. Gin shared her best advice on sleep hygiene and napping and making the most of the sleep you have.2020-04-0614 min
Whin Big - A UK Marketing PodcastQuarantalks - 3 - Support for Business, with Richard Ellis and Jo DavidsonOn today's episode of Quarantalks I spoke to Richard Ellis and Jo Davidson from the Edinburgh Chamber of Commerce. We talked about how the Chamber have expanded their informational activities and adapted their networking ones. We also talked about the government support available for sole traders and limited company directors.2020-04-0317 min
Whin Big - A UK Marketing PodcastQuarantalks - 2 - Adapt to Survive, with Lisa BeanIn the next episode of Quarantalks, I had a chat with Lisa Bean, a business coach and inspirational speaker. We discussed how you can stay focused on your long-term vision whilst making smart short-term decisions to change and adapt. Find us on Instagram at @thewhinco @daretogrowuk2020-04-0211 min
Whin Big - A UK Marketing PodcastQuarantalks - 1 - On Podcasting, with Keith EastonIn the first episode of our new special series, Quarantalks, I had a chat with Keith Easton, owner of The WEL Podcast studio. We discussed how businesses are adapting the way they make podcasts, and why it's important to stay connected. Find us on Instagram at @thewhinco @thewelpodcaststudio @keithwoosh2020-04-0112 min
Whin Big - A UK Marketing Podcast28 - “Don't wait for things to be perfect, just start,” with Zoë Berry and Victoria McHughNote: This episode was pre recorded back in February and makes no mention of the Coronavirus or anything related!It's time to get organized. In this episode, I’m with Zoë Berry and Victora McHugh, who are both professional organizers here in Edinburgh.We talked a lot about organizing and what it was like when Zoe and Victoria came to my home and office. But we also talked about marketing, including the best times to post in Facebook groups, and the Instagram phenomenon of top to tidy.You can find all the links and resources we...2020-03-2543 min
Whin Big - A UK Marketing Podcast27 - Creating your Pinterest marketing strategyAre you ready to start driving a whole heap of traffic to your website? In this podcast we’re going to talk about how you can really work with Pinterest as a marketing tool. We’ll look at some specific strategies you can implement to connect with your customers exactly as they need you. You can find all the links and resources mentioned in today's episode at thewhin.co/podcast2020-03-1815 min
Whin Big - A UK Marketing Podcast12 - Create your first landing page in 5 easy stepsHow good are you at converting your social media followers into paying customers? Welcome to the Whin Big Podcast, episode 12. It’s Katie here and today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn your audience into email subscribers and paying customers. We’ll cover a simple five step process you can use to build awesome landing pages that help you meet your business goals. You can get all the links and resources mentioned in this podcast in the show notes, at thewhin.co/podcast.2019-11-2024 min