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Katie Kastner
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Ok, Here’s The Thing...
New Moon In Cancer Goddess Spread
Inside The Haven is where midlife moms building businesses (and def needing a nap) come to feel seen, supported, and reminded they’re powerful as hell.Part pep talk 💕, part permission slip 👍🏻, part practical magic ✨ & all for you.With this powerful New Moon in Cancer over us today, I decided to do a New Moon Activation Spread with my Goddess Power Oracle deck - one of my absolute faves. I did this spread as a collective reading & would love to know what resonated with you! There we sooo many things that hit home for me here...
2025-06-25
18 min
Sparkle on Substack
(Live) Why we don’t need 1001 paid subs
Thank you Jo Hutton, Sarah Sadie, Seth Werkheiser, Laura Zug, Mika ,David Venus, Katie Kastner, Megan Auman, and many others for tuning into my live video inspired by this note.Join my month long mini-mind to get crystal clear on how your Substack fits with your business and content eco-system, your long term goals and your vision once and for all. More here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe
2025-05-30
54 min
Ok, Here’s The Thing...
Hey Entrepreneur Mom, The Garage Door Is Open For You!
Today’s Mini-Stack Monday is alllll about The Haven!Did you know that The Haven isn’t just a fabulous, super engaging Substack newsletter?It’s my virtual community for Entrepreneur Moms, and Entrepreneur Moms ONLY.The doors are open now (and for the next 2 weeks) for our next group of fabulous business owning moms! I went Live today to talk about the whats, whys & hows of The Haven…* How community frustration led to community creation* Why I think mom’s deserve a space all their own* Wha...
2025-04-28
21 min
Ok, Here’s The Thing...
ep. 38 - Quick & Dirty - When You Want To Burn It All Down, Do This Instead
For those of us who have days when we are ready to fling a lit match onto the pile & watch it burn, I hear you, I see you, I am you....But before you light it up, take a quick & dirty pause.Entrepreneurship is a rollercoaster of good, bad, ugly & brilliant. And we all have moments, days or even weeks where we want to give it up & walk away.But do we?I'm sharing my own recent "burn it down" day & how I got to the other...
2025-04-16
08 min
What Was I Supposed to Be Doing?
Transform overwhelm into a streamlined marketing strategy that works for you
Are you feeling overwhelmed by your marketing strategy? Do you struggle to find time to connect with your audience in meaningful ways? In this episode, I chat with Katie Kastner, a content writer and marketing strategist, who breaks down how to create a streamlined marketing strategy that works for you. Discover the power of long-form content and effective email marketing to build relationships without relying solely on social media.Key takeaways include:- Long-form content is foundational for SEO and leads.- Email marketing remains a powerful tool for building trust.- Find...
2025-04-10
40 min
Ok, Here’s The Thing...
Crying & Throwing Up: Let’s Talk About The Fear In Getting Visible
Thank you Kristi Keller 🇨🇦, Sarah, and the other almost 3 dozen people who came to hear us yap & think & wonder & challenge & f****n’ LAUGH for an hour!This week’s live with Dre Beltrami was, per usual, so much fun and the convo was SO important. Visibility - getting visible for your business, brand, whatever - is not everyone cup of tea. And for so many it’s more like a cup of anxiety. BUT if getting visible is something you truly what you want to do, no matter the reason, you have to just...
2025-03-21
59 min
Ok, Here’s The Thing...
ep. 37 - The 'Best Of' Series - When Did The Only Acceptable Kind of Success Become The Overnight Kind
It was true on it's first release in Jan 2024 & it's still true now!Breaking Free from the Overnight Success Myth We dig into the societal (and social media) obsession with overnight success, how it impacts entrepreneurs and shapes our perceptions of success.I also ask 3 pretty big questions to help you determine & redefine success on your own terms.Entreprenuer Moms, get ready to challenge the status quo and find a healthier, more 'You' version of success!00:00 Introduction and Host Welcome00:19 Revisiting...
2025-03-18
13 min
Ok, Here’s The Thing...
ep. 36 - The 'Best Of' Series - 3 Things I'd Do Differently If I Started My Business Today
Another too-good-to-leave-in-the-past episode!From April 2024, this was such a great one & dug into the big lessons I've learned as a business owner and what I'd do differently if I started over today.We talk mindset, understanding your audience, and developing passive income streams early on.This is honest truth about the reality of entrepreneurship. 00:00 Introduction and Welcome00:26 Revisiting Popular Episodes01:15 Springtime Reflections02:08 Entrepreneurship Insights04:16 Three Key Lessons f...
2025-03-11
15 min
Ok, Here’s The Thing...
The Weird, Wonderful & Human with Dre Beltrami
Grab a cup of something & tuck in.Truth bombs, unlearning ah-ha’s, facing the uncomfortable to find our freedom.My god this was one of the best conversations I’ve ever had - and that’s saying something. Thank you Jenn- jscreative, Kat Nisson, and many others for tuning into my live video with Dre Beltrami! Join Dre & I on March 20th for our next Weird, Wonderful & Human Live! Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2025-03-07
40 min
Ok, Here’s The Thing...
ep.35 - The 'Best Of' Series - You Are Not Alone: A Love Letter To My Entrepreneur Moms
When it's so good, we have to hear it again!Join me as I revisit a super popular episode from the past year. We're talking about the often overlooked challenge of loneliness in entrepreneurship.I share my own journey & strategies to combat loneliness. And get into why community and support networks are the answer to almost every loneliness dilemma.Learn about the value of networking groups, finding mentors, and seeking mental health support when needed. This episode is a heartfelt love letter to entrepreneur moms, reminding you that you are...
2025-03-04
15 min
Ok, Here’s The Thing...
The 3 Steps To Making Life As An Entrepreneur Mom Easier!
Join me for my next live video in the app Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2025-02-25
14 min
Ok, Here’s The Thing...
ep. 34 - Quick & Dirty - The "Thinking About Maybe Starting" Mindset Trap
We've all been there - you get yourself caught in a loop of planning/thinking/wondering/worrying/learning but you can't seem to actually get started on that big thing you want to do. I call it the "thinking about maybe starting" mindset trap and in today's quick & dirty episode, I'm sharing my favorite ways to get the hell out of our own way. Here's the link to the Substack post I mentioned: The 'Thinking About Maybe Starting' Mindset TrapBooks mentioned:The Big Leap - Gay He...
2025-02-18
12 min
Ok, Here’s The Thing...
I’m Too Tired To Care - and other ways I create marketing content
Join me for my next live video in the app Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2025-02-12
30 min
Ok, Here’s The Thing...
My Favorite "Can I do this?" Self Check-In! 3 questions I ask myself before saying "Yes!" to a business idea, opportunity
Join me for my next live video in the app Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2025-02-11
14 min
Ok, Here’s The Thing...
ep. 33 - Business, Bad Nappers & American Individualism with Amanda Russell
Starting, building & running a business as a mom isn't simply "work when the baby sleep" because what if they're simply bad nappers?Join me & fellow Entrepreneur Mom, Amanda Russell, as we chat about what life looks like, how we manage it & what we hope to impact as business owning moms. Amanda Russell is an entrepreneur mom of 3 who lives her life coordinating chaos. As a copywriter and content strategist, she helps business owners find their voices and share their missions.Since she started her business in 2019, she has worked with en...
2025-02-11
30 min
Ok, Here’s The Thing...
Get To Know The Haven - A Community for Entrepreneur Moms
Join me for my next live video in the app Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2025-02-07
11 min
Ok, Here’s The Thing...
ep. 32 & ep. 1 - Quick & Dirty - The Podcast Is Getting A Facelift!
Sometimes a refresh is just the thing!Marketing In The Margins was good to us but it's time for shift. Welcome to "Ok, Here's The Thing"!A podcast for the Entrepreneur Mom where we talk all about marketing motherhood, and the mess in the middle of it all.I hope you'll stick around & be sure to follow for next week's episode - Keeping Community-Centric In The Age of Individualism with Amanda Russell. Amanda is a copywriter & content strategist and also a member of The Ha...
2025-02-06
04 min
Ok, Here’s The Thing...
ep. 31 - Is Going Low Social A Good Option For Your Business?
Are you ready for a bit of a break from the social media marketing hamster wheel?Does the idea of a way to market your small business without a heavy social media focus sound so great to you?I'm so glad you're here! On the episode of Marketing In The Margins, I'm introducing The Low Social Marketing Method!Click here to get your free starter guide.__________________________________________Mentioned In The Episode:"I Quit TikTok for 8 Weeks & It Changed Everything"__________________________________________
2025-02-04
11 min
Ok, Here’s The Thing...
Ep. 30 - Life Systems To Help You Thrive with Michelle Martinez
Imagine having actual plans, systems & a framework for some of the most important & precious pieces of your life. That's exactly what today's guest does!Michelle Martinez is a Life Systems Strategist and the CEO & Founder of MM Virtual Resources and she empowers busy moms and chronic illness girlies to successfully navigate life’s beautiful bitchiness with a focus on actionable, personalized solutions that make it easier to create their version of a balanced, thriving life.Michelle provides compassionate, relatable support to help her clients reclaim their time, energy, and well-being through personalized life sy...
2025-01-21
29 min
Ok, Here’s The Thing...
Ep. 29 - A Quick & Dirty - Take Your Slug Days & Watch Your Business Thrive
We are addicting to "doing". But what happens when the constant doing takes us out at the knees?In today's Quick & Dirty minisode, we're talking about one of my life & business non negotiables - Slug Days. Is taking the breaks you body is asking for the key to your success? It just might be. 🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comJoin me over on Substack for the real m...
2024-12-19
06 min
Marketing Without Socials for Moms - Marketing Without Social Media, Podcast Monetization, Podcast Strategy, Collaborations
225. How to Develop a Low Social Media Marketing Strategy as a Mom in Business with Katie Kastner
Hey, Mama! If you've been listening to this podcast for any amount of time, then you know I'm all about building a business that isn't reliant on social media, and I love connecting with other business owners who feel the same way. In this episode, I chat with my friend Katie Kastner all about developing a low social media marketing strategy. Katie shares great insights from her journey as a mom in business, how building a low social media marketing strategy has supported her in all seasons of life, and so much more.In this episode, you...
2024-12-13
44 min
Ok, Here’s The Thing...
Ep. 28 - Low & Slow January - My Anti-Hustle Culture Kick Off To The New Year
What if we eased into the new year refreshed, focused & cared for instead of "hitting the ground running" January 1st?Because I don't know about you but just the idea of that is exhausting!In this episode of Marketing In The Margins, I'm breaking down the concept of 'Low and Slow January,' a mindful and restorative approach to starting the new year without the pressure of hustle culture.Learn how to set realistic business and personal goals, manage your energy, and create quality content that moves the needle forward.
2024-12-11
11 min
Ok, Here’s The Thing...
Ep. 27 - A Quick & Dirty - Hey Entrepreneur Mom, Remember Your Capacity This Time of Year
Let's talk about our capacity during the holiday season in this inaugural 'Quick and Dirty' minisode of Marketing in the Margins! (Quick & Dirtys are going to be bite-sized chats focused on high value and quick inspo for Entrepreneur Moms)Knowing your personal capacity & bandwidth is so important for us business owning moms and during the chaos that is the holiday, it's downright crucial.I'm going to touch on the challenges of balancing business duties with increased holiday responsibilities and the absolute need for honest self-assessment.And how would a Low...
2024-12-04
08 min
Ok, Here’s The Thing...
Ep. 26 - "But I Don't Have The Time" & Other Ways We Deprioritize Ourselves with Audrey Rose
How many times have you wanted to do something, start something or try something but you're first response was, "but I don't have the time"?If you're like me & millions of other women, it's too may to count. On today's episode we're talking with Audrey Rose, Women's Personal Development Coach & Community Builder, about all the ways women turn over their lives to the 'shoulds' and 'want to's' and why it's leaving us feeling uninspired, unmotivated & second guessing everything.This conversation is needed & necessary for all women.Meet O...
2024-11-19
36 min
Ok, Here’s The Thing...
Ep. 25 - Tame Your Tech Overwhelm: 3 Strategies To Overcome with Lauren Glynn
One thing we know as entrepreneurs, tech overwhelm is REAL. Especially if you don't quite know where to start, what's right for you or what to let go of. On today's episode, we talk about ALL of that with Systems & Operations Consultant, Lauren Glynn of Lauren Glynn Consulting! Ready for some honest & truly helpful tech advice? We've got it right here!Meet Our Guest:Through her consulting business, Lauren empowers established small business owners to work fewer hours and make more money without chaos and...
2024-11-12
41 min
Ok, Here’s The Thing...
Ep. 24 - Overcoming Imposter Syndrome As An Entrepreneur with Josi Dumont.
Is imposter syndrome - and everything that comes with it - holding your back on your journey of entrepreneurship?On today's episode we talk with Leadership & Mindset coach Josi Dumont.We dive into Josi's inspiring journey from corporate finance to coaching, and uncover practical tips on building self-trust and making confident decisions. This episode offers valuable insights into navigating mindset shifts, creating effective strategies for self-celebration, and leveraging community support like we do inside The Haven.Ready for a dose of real life empowerment and practical advice tailored to entrepreneur...
2024-10-22
30 min
Ok, Here’s The Thing...
Ep. 23 - Visibility & Collaboration For Entrepreneur Moms with Andria Singletary
Time to start making our businesses work for our lives! In this episode of Marketing in the Margins, we chat with Andria Singletary, a mom of two, entrepreneur, and visibility strategist.Andria shares her journey from being a 9-to-5 preschool director to running her own business during the pandemic. She discusses the challenges of balancing motherhood with business, emphasizes the importance of finding a suitable marketing strategy that doesn't rely heavily on social media, and highlights her focus on podcasting and collaborations.Andria also shares about her membership, The Social M...
2024-10-08
30 min
Ok, Here’s The Thing...
Ep.22 - Work/Life Balance For Entrepreneur Moms: Is It Possible?
Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so!In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business.We cover:- 3 simple ways to find your grounded center so you can create balance- My go-to resources for a mindfulness and meditation practice - Simple ways to start creating work/life balance in your everydayA...
2024-10-03
23 min
Ok, Here’s The Thing...
Ep. 21 - Being A Mom & An Entrepreneur - Welcome To The Haven
Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families. Welcome to The Haven - A Community For Entrepreneur Moms! Doors open soon but today I'm giving you a peek inside!All the links:The Haven - Info & 'Can't Wait'listBTS Blog Post - Read here ______________________________🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok...
2024-09-27
18 min
Ok, Here’s The Thing...
Ep. 20 - 5 Kinda Big Reasons To Be Blogging For Your Business
Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business. Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't.That's nothing to sneeze at!5 Reasons To Be Blogging For Your Business - read the blog post here 1. SEO SEO SEO2. Build Authority & Brand Trust3. Generate New Leads & Nurture Cu...
2024-09-17
13 min
Ok, Here’s The Thing...
Ep. 19 - Your Nervous System, Your Business & You with Miriam Leya, LPC
You can skip some episodes, but not this one!In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life. For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma, can make or break the goals we have for ourselves.In this incredibly valuable interview we talk "what is", "h...
2024-09-10
33 min
Ok, Here’s The Thing...
Ep 18 - The Power of An Entrepreneur Mom ONLY Community
We're back! Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :)In today's episode we talk about something that I KNOW matters for women business owners who are also moms. To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community that is built for us, and no one else but us. Community provides support in more ways than you...
2024-08-30
17 min
Ok, Here’s The Thing...
Ep. 17 - I Quit TikTok for 8 Weeks & It Changed Everything
Sometimes one of the best things you can do for yourself, your mental health & your business is STOP.On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business. Biggest talking points..- What I thought was social media annoyance was actually burnout- The biggest lessons I learned from 8 weeks off the platform- How this is all shaping the future of my business marketing And he...
2024-05-29
17 min
Ok, Here’s The Thing...
Ep. 16 - Let It Be...A Quick Episode For The Tired & Frustrated
Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be. On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference. My life didn't change drastically, I didn't make $100k overnight but I did feel better.And we all know that sometimes just feeling better is all you need for your next right step. So sit bac...
2024-05-16
11 min
Ok, Here’s The Thing...
Ep. 15 - Low Social Media Marketing - 18 Ways To Market Your Business Online Beyond Social
Social media burnout anyone?Yea, me too. But we need to market and promote our businesses online! What's the alternative?I've got 18 marketing tactics that are either low social or NO social!On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing.This episode is for you if:- you're growing a...
2024-05-07
19 min
Ok, Here’s The Thing...
Ep. 14 - The 3 Things I'd Do Differently If I Started My Business Today
Welcome back to The Marketing and the Margins podcast!This is where we talk about marketing your business, while also running your business and living your life. On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today - knowing what I know as an entrepreneur with years under my belt. Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons. The 3 things I wou...
2024-04-12
14 min
Ok, Here’s The Thing...
Ep. 13 - Lead Magnets For Small Business: How To Choose Your Next Freebie
Welcome back to The Marketing In The Margins podcast!Where we talk about the how-to of marketing your business, while also running your business and living your life. This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves!...
2024-04-02
11 min
Ok, Here’s The Thing...
Ep. 12 - Marketing Funnels For Small Business - Do I Need One?
Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. This week: Marketing Funnels; What Are They? Do I Need One? One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!This episode is actually a Live I did...
2024-03-19
23 min
Ok, Here’s The Thing...
Ep. 11 - 17 Years Old in 1793 & America's First Woman Entrepreneur
It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them!On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy!
2024-03-12
07 min
Ok, Here’s The Thing...
Ep 10 - Small Business Marketing 101 - What Is Your Marketing Mix?
Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!So you know you need to start doing some more strategic marketing for your business but you're not sure where to start...No problem! Start here!In this episode I lay out how to create your marketing mix.What is your Marketing Mix?It's the basic marketing strategies and info you need to begin...
2024-03-05
08 min
Ok, Here’s The Thing...
Ep. 9 The Power of Mindset For Marketing & Personal Growth
Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. The Big Takeaways...Importance of Mindset: A positive mindset is vital for entrepreneurial success.Identifying Growth Areas: Self-improvement starts with recognizing areas for growth.Work Commitment: Mindset work involves confronting the issues that fuel negativity.Healing Benefits: Mindset shift triggers a transformative healing process.Self-Love Through Mindset: Nurturing your mindset is a profound act o...
2024-02-20
14 min
Ok, Here’s The Thing...
Ep. 8 The Lonely Hearts Club of Entrepreneurship: You're Not Alone
Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. Key Points Discussed:Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend.Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on h...
2024-02-13
12 min
Ok, Here’s The Thing...
Ep. 7 Humanizing Your Marketing - Speak Directly to Your Dream Audience
Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. Key Takeaways:February Focus: This month is about reprogramming and rethinking our approach to business and life.Content Creation: Creating c...
2024-02-06
11 min
Ok, Here’s The Thing...
Ep. 6 Content Mapping - How To Make Planning Your Content Easier & More Strategic
Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life. In this episode, I dive deep into the process of Content Mapping.When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. In this episode I use my free guide - Content Mapping In An Hour - as the template and you can do...
2024-01-30
20 min
Ok, Here’s The Thing...
Ep. 5 - Being A Seed in the Snow: How I Use January To Plan & Reflect
Welcome back to another episode of the Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way! In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season. Despite the cold, challenges and...
2024-01-23
14 min
Ok, Here’s The Thing...
Ep. 4 - How to Overcome Limiting Beliefs for Unbridled Success in 2024
Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos. In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, relax, and let's dive in! 🧠 In this episode:My approach to business planning in January and why it's her "seed in the snow" month.The importance of mind...
2024-01-16
11 min
Ok, Here’s The Thing...
Ep. 3 - When Did The Only Acceptable Success Become The Overnight Kind?
When we started to let the internet define what success actually is.Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing.___________________Wanna be pals? Follow me & let's hang out!Instagram - @katiekastnermarketingTikTok - @katiekastnermarketingWebsite - www.katiekastner.com Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2024-01-08
11 min
Ok, Here’s The Thing...
Ep. 2 - 2024 Marketing Trends That ACTUALLY Matter For Small Business Owners
There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner. I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use!Trend 1 - Good 'Ole AI Trend 2 - Interactive Live Content For Community BuildingTrend 3 - Thinking of Social Content As Search ResultsTrend 4 - Sharing Brand Value To Build Business_________________Wanna be pa...
2024-01-01
10 min
Ok, Here’s The Thing...
Ep. 1 - Ahhh! I did it!!
The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins. I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master!TikTok - @katiekastnermarketingInstagram - @katiekastnermarketing Get full access to Inside The Haven at insidethehaven.substack.com/subscribe
2023-12-20
05 min
Captivate + Convert with Christy Cegelski
Building A Business & Being A Mom With Katie Kastner
“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”— Katie KastnerThis episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk...
2022-03-07
39 min
A Cup of Confidence with Erin Rector
Finding Your Confidence with Katie Kastner
Episode Summary:In today’s episode of A Cup of Confidence, we are joined by special guest Katie Kastner the founder of Katie Kastner - Freelancing Writing and Content Marketing Services. She dives into her story about how she made the shift from being a stay home mom to being a business owner. With a background in marketing, education, and sales, she shares how she always wanted to start her own business but never had the confidence or time. However, when the pandemic hit, it changed her path, leading her to see where she was su...
2021-11-18
29 min
The Undomestic Mom Podcast
Finding Fulfillment as a SAHM with Katie Kastner
In my inaugural interview on the podcast, I interview an incredible stay-at-home-mom and friend, Katie Kastner. She takes us on her 7-year journey as a SAHM and shares all the ways she has found fulfilment on that journey. Go chat with Katie on Instagram: https://www.instagram.com/katiewiththewords/ Her website: http://www.katiekastner.com/ Things Discussed in this Episode: VIPKID: https://www.vipkid.com/teach Chicago Marathon: http://www.katiekastner.com/done/
2021-08-17
31 min
Life After MLM
Epiosde 4: Katie Kastner - Part 2
In our 4th episode of Life After MLM, we finish Katie's story about her time in LuLaRoe. She walks us though her refund process, the 100% buyback drama, the deep feelings of guilt she experienced when leaving MLM and the resulting mental health journey she had to take to find herself again. In Katie's speaking out, she finds the cathartic release and the resulting validation when people begin to respond to her shared experience.Show Notes:Check out our Instagram feed @lifeaftermlmpodcast for Katie's Show Notes post to see all the pictures and things we talk...
2021-03-07
1h 01
Life After MLM
Epiosde 3: Katie Kastner - Part 1
In the 3rd episode of Life After MLM, I talk to Katie Kastner, a special educator and freelance writer from the Midwest. Katie was in LuLaRoe at the same time I was, experienced eerily similar things, but saw "the rot" way before I could. Katie decided to leave LuLaRoe and speak out in print media, writing a scathing personal expose about her time in the cult.My conversation with Katie ran the gamete from relatable moldy leggings experiences, to her difficult mental health journey processing how MLM affected her and the aftermath of LuLaRoe and the Anti-MLM...
2021-02-28
1h 07
Adapt or Perish
The Parent Trap (Ep. 83)
Doppelgängers! Shenanigans! Doppelgänger-related shenanigans! This episode has all of it, because this time we're looking at the Disney classic The Parent Trap! In this episode we discuss: Erich Kästner's original 1949 novel, Lisa and Lottie. The Parent Trap (Disney, 1961), written and directed by David Swift, and starring Hayley Mills, Hayley Mills, Maureen O'Hara, and Brian Keith. The Parent Trap (Disney, 1998), directed by Nancy Meyers, written by Meyers and Charles Shyer, and starring Lindsay Lohan, Lindsay Lohan, Natasha Richardson, and Dennis Quaid. Footnotes: Featurette on the split screen effects in The Parent Trap Eve...
2021-01-12
1h 31
LA Opera Podcasts: Behind the Curtain
Building a More Diverse Repertoire: A Panel with Music
Musicologist and pianist Dr. Tiffany Kuo is joined by her Colburn Conservatory of Music students to explore how learning, performing, and living a fuller and broader world of classical music - with an emphasis on BIPOC (Black, Indigenous, and People of Color) composers - enhances our musical lives. In partnership with the Colburn Conservatory of Music, this discussion was recorded as a part of LA Opera Connects' Play-On salon: "Joseph Bologne and The Anonymous Lover" on Saturday, November 9, 2020. Musical excerpts have been edited for educational purposes. Colburn Conservatory of Music Students: Nicholas Arredondo Harrison Dearman Josh Elmore Gallia Kastner Alyssa K...
2020-11-24
34 min
Stellar Firma
Episode 43 - Detectives and Detonations
Episode 43Detectives and Detonations CLIENT - Kathbier Ninden, Office of Redundancy and Explosion Management Kathbier, a Planetside Relations Programmer would like assistance with the exponential growth of solar system destroying explosions.Expeditors' recommendation: extended noir scenes, rejection of reality, follow the money, take it to the top, take it to a different top, apply basic logic.Comedic ViolenceEmotional AbuseAlcoholismSpecial thanks to Mimic325 for this episode's Brief Submission, and this week's Patrons: Jamie Galioto, isobel, Sarah Kershaw, jenni from the bl...
2020-04-10
22 min