Shows
The Katie Lance PodcastSummer Sprint Part 2: Halfway There: Make 2025 Count! (with Marguerite Martin)In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so you can finish 2025 strong—without the overwhelm. You’ll learn how to simplify your tracking (even with a simple whiteboard or spreadsheet), identify what’s working, and shift your prospecting to attract your ideal clients consistently.If you’re feeling off-trac...2025-07-0555 min
The Katie Lance PodcastSummer Sprint Part 1: Brand Clarity for Realtors (with Christine George)Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.You’ll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create a brand voice that feels like YOU ✨ Practical steps to audit your current marketing and social media ✨ How to build consistency across your messagingWhether you’ve been in the business for a few years or dec...2025-07-0447 min
The Katie Lance PodcastFrom Community to Closings: How Small Actions Grow Big Business (with Amy Karol)How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You’ll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy’s...2025-06-2934 min
The Katie Lance PodcastHow This Realtor Gets 50% of His Listings from YouTube (Christian Walsh Interview)This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube! 🎥Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listings now come directly from YouTube. 🚀In this interview, you'll learn:✅ How Christian went from sporadic videos to consistent content that converts✅ Why niche content (like landlord laws and property updates) attracts the right clients✅ The systems and tools he use...2025-04-2534 min
The Katie Lance PodcastBONUS: How to Build a Thriving Business Without Burnout: Boundaries, Productivity, and Scaling StrategiesAre you feeling overwhelmed, constantly working, and struggling to find balance in your business? You’re not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn’t have to be this way!In this episode of The Katie Lance Podcast, I’m sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am s...2025-03-011h 06
The Katie Lance PodcastHow to Build a Thriving Business Without Burnout: 3 Game-Changing Strategies to Scale SmarterStruggling with burnout while trying to grow your business? In this episode, I’m sharing three game-changing strategies to help you scale smarter, not harder. You’ll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around. Plus, stay until the end for an exclusive opportunity to join my Backstage Pass to Business coaching program and get personalized support to implement these strategies. Ready to work smarter and create more freedom in your business? Tune in now...2025-02-2711 min
The Katie Lance PodcastSocial Media is Rented Ground: Navigating Change and Building Momentum for 2025In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong wi...2025-01-2414 min
The Katie Lance PodcastBONUS: Katie’s Favorite ThingsSurprise! You get one more episode from me this year! We just hosted my 8th annual Katie’s Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you’d like to see any of the products I’m talking about you can watch the replay over there or on my YouTube.This is such a fun broadcast - in this year’s show I shared my favorite: tech tools, books, beauty i...2024-12-211h 20
The Katie Lance PodcastSpecial Episode: Content Creation Masterclass | Katie Lance Keynote #ICLVIn this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!...2024-09-0416 min
The Katie Lance PodcastLighting the Way: Wisdom, Wins, and WineHappy March! Grab a cup of coffee or your favorite beverage and let’s catch up! In this episode I share what I’m listening to this month, what I am reading, how I am tracking ‘wins’ this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what’s next in 2024! Would love to hear from you if you enjoy this episode - DM me on IG @katielanceAdditional links:Billy Joel, “Turn the Lights Back On”Conversations That Matter (book)Katie’s interview with...2024-03-0112 min
The Katie Lance PodcastKatie Lance at Inman Connect #ICLV | ChatGPT and AI for Real EstateIn this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking2023-09-2705 min
The Katie Lance PodcastYouTube Strategies for Real Estate: Interview with Julie and Eric ZiemelisEver wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.C...2023-08-3051 min
The Katie Lance PodcastSocial Media Rule Breakers | Katie Lance and Chelsea PeitzWelcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea...2023-07-2645 min
The Katie Lance PodcastHow to Build a Compelling Real Estate Brand | Interview with Post & Beam CreativeJoin host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements t...2023-05-3138 min
The Katie Lance PodcastMarketing Mastery and Leadership Lessons with Katie Lance: A Journey into EntrepreneurshipThis time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership. Whether you're a seasoned entrepreneur or just starting out, you...2023-04-2833 min
The Katie Lance PodcastGetting On Camera: Expert Video Tips for Real Estate Agents | Interview with Melanie GaleaWelcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier...2023-04-2636 min
The Katie Lance PodcastAuthenticity in Action | Interview with Stephanie ChumbleyIn this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.Katie and...2023-02-2227 min
The Katie Lance PodcastYour Communication Superpower: Active Listening with Katie Lance and Leslie Appleton-YoungAre you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we’ll explore the concept of active listening and how it can be applied to social media interactions. You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We’ll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take...2023-01-2555 min
The Katie Lance PodcastMindful Marketing | Interview with David GreenspanHave you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube...2022-12-0742 min
The Katie Lance PodcastWorking with Your Spouse | Katie and Paul LanceHave you ever wondered what it would be like to work with your spouse or partner? In this week’s episode, I chat with my partner in life and business - my husband Paul Lance!We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons learned on team building, sales, business development and much more!Additional Links:Connect with Paul: https://www.linkedin.com/in/paul-lance-644058a/Connect with Katie: http...2022-11-1817 min
The Katie Lance PodcastFlashback Friday | The Happiest Person in Real Estate with Katie ClancyKatie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.In this Flashback Friday episode, I am excited to revisit a talk with Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned an...2022-03-2525 min
The Katie Lance PodcastCelebrating 9 Years in Business!When we opened our doors in 2012, I had no idea what to expect. We have evolved and grown so much over the years and in this episode I’m sharing some reflections, lessons learned and some really great tangible tips on what is working now for us in business.We’ve been celebrating our business anniversary the whole month of October and earlier this month I hosted a Facebook Live with two of my dear friends, Katie Clancy and Sue “Pinky” Benson. These ladies are so incredible and also shared some really great tips for business.So gra...2021-10-2948 min
The Katie Lance PodcastFollow Your Passion and Your Purpose | Interview with Sabrina BrownSabrina has been a REALTOR® for over 14 years. Early in her career, Sabrina served as a mentor for new agents at one of the larger brokerages in Fresno, before opening Brown and Brown Real Estate. A brokerage that focuses on a culture of training, servant leadership, collaboration, and teamwork.Her passion for the real estate industry shows through her service and advocacy. Sabrina serves as 2021 First Vice President of the Women’s Council of REALTORS® California, Member of Diversity, Equity and Inclusion task force for National Women’s Council, Member of the Finance & Budget Committee for National Women’...2021-06-1138 min
The Katie Lance PodcastThoughts On ‘Getting Back to Normal’Take a listen and then I would absolutely love to hear from you. What are your thoughts about this? Does going back to normal give you anxiety? Or, are you ready to hop on a plane and take a bunch of selfies? LOL.In all seriousness, I know we all have different schools of thought and I'm a big believer in having opinions but being respectful. After you listen, please reach out and let me know your thoughts! Thanks for tuning in!Additional links:Podcast: Parenting During a Pandemic (an Update)Podcast: Ending...2021-06-0413 min
The Katie Lance PodcastAn Insider’s Peek Into NYC Real Estate | Interview with Nikki BeauchampNikki is a multi-lingual luxury global real estate advisor who is known for her expert command of the New York City real estate market and understanding its intricate intersection with the national and international real estate markets. Nikki is trusted and respected globally by clients and peers as an expert in data and financial analysis, negotiation,marketing and technology. Nikki is frequently quoted in media outlets such as the New York Times.In this podcast, Nikki gives us a bird’s eye view into what being a broker in New York City is truly all about. We al...2021-05-2846 min
The Katie Lance PodcastHow to Generate Real Estate Leads Using YouTube | Interview with Tasia CustodeTasia is a TV Host and Video Producer with over a decade of broadcast and digital media experience. Whether online, on the radio, or on TV, Tasia has honed her skills both in front and behind the camera. She now runs her own video production company, Brio Media, and is the sole content creator and producer for her YouTube Channel.This conversation (that we hosted over on Facebook Live) is packed full of tips and applicable takeaways that I know you will find so helpful. Big thanks to Tasia for her time and expertise!2021-05-2144 min
The Katie Lance PodcastHow I Got Myself In (and Out) of Instagram JailLessons learned:Social media is rented ground - as much as I love it - you must create content you own no matter what!It’s ok to have an opinion and post things that may be “controversial” - you may not be everyone’s “cup of tea” - and that is ok! The world would be a boring place if we were all the same!Don’t download third-party apps to help follow or unfollow people on InstagramDon’t act like a bot - don’t like and engage so much that IG may think you are trying to “hack” t...2021-05-0716 min
The Katie Lance PodcastInstagram Tips for Real Estate Agents to Stand Out in 2021Lessons learned and tips:Make the best first impression with your Instagram account and bioEngage with others on a daily, weekly and monthly basis to increase your following and build your brandCreate and post content that people want to like, comment, share and saveExtend the life of every post by repurposing and re-sharing your content – work smarter not harder!Keep people curious with your content to spark interest and generate more viewsChoose the right hashtags to maximize your reach and expand your sphere on InstagramEvaluate what has worked in the past (and what has not)Additional links:...2021-04-3014 min
The Katie Lance PodcastOvercoming Obstacles as a Real Estate Agent | Interview with Robyn BurdettRobyn has been in real estate since 1988 and with RE/MAX since 1995. She has listed, sold, managed over 35+ agents, was the corporate trainer for a large multi-office RE/MAX, ran a successful team for 5 years, and has been a national speaker for Tom Ferry.She has been on the Board of Directors at her local association and she is currently on the Virginia Association of Realtors Board of Directors. Robyn is constantly learning/growing. Last year, even with breaking her back with two surgeries, COVID and her mother dying, she sold 25 homes on her own, which...2021-04-2335 min
The Katie Lance PodcastHow to Leverage Video on Facebook and YouTube to Build Your Real Estate Business | Interview with Julie ZiemelisJulie Ziemelis is the founder of Ziemelis Communications and Founder of 365Hawaii on YouTube. She has been vlogging for almost three years and creating weekly Hawaii lifestyle, real estate and moving videos for a year.She and her husband now have over 4000 subscribers, over 10,000 views on many of their videos and have parlayed the video success into a real estate referral business garnering five closings a month.Julie is also an author of three Hawaii based moving/real estate/lifestyle books, two private Facebook groups with over 1.5k members each, and a popular lifestyle...2021-04-1642 min
The Katie Lance PodcastBecoming a Better Storyteller | Interview with Mike GaninoMike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He’s been named a Top 10 Public Speaking Coach by Yahoo Finance, and California’s Best Speaking and Communication Coach by Corporate Vision Magazine.Mike is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He’s a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen’s Brigade.In addition...2021-04-0949 min
The Katie Lance PodcastOpening Pathways for Conversations About Race, Best in Class Real Estate Marketing, Parenting (and More!)Anne Jones is the Owner/Designated broker at Windermere Abode, which she and Dave opened in 2017. She has been licensed as a Realtor since 2008 and sold many homes in the greater Tacoma area during that time. Opening Windermere Abode has allowed Anne to focus on the aspects of real estate she is most passionate about; providing best-in-class marketing at all price points, giving back to the communities they serve, and creating a welcoming space where brokers and clients feel comfortable being their authentic selves.As a former educator and high school principal, Dave takes a service-minded and...2021-04-0251 min
The Katie Lance PodcastHow to Improve Your Virtual PresentationsLessons learned:Mindset is everythingBe prepared - both mentally and also with your contentMake your content interesting and interactiveBegin with the end in mindLess is more!Additional resources:Podcast: Tips and Tools for Working VirtuallyPodcast: How to Rock Your Virtual Open HouseMicrophoneClip-on ring lightDiva ring lightDo you have ideas for topics for our podcast? Email me at katie@katielance.comVisit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart AcademyFollow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let...2021-03-2616 min
The Katie Lance PodcastHow One Realtor Doubled Their Business Using Social Media and Video Marketing | Interview with Sue "Pinky" BensonSue “Pinky” Benson is a Realtor with RE/MAX with more than a decade of experience in the real estate industry. Working side by side with her husband Josh in Naples, Florida, she has maximized video and social media to grow her business tremendously. In the last five years Sue has doubled her business year over year because of the power of video and social media.Lessons learned:Use social media and video to grow awareness – use what is free and in front of you. Facebook Live is a great tool that doesn’t require editing...2021-03-1937 min
The Katie Lance PodcastThe Personal is Political | Resiliency, Activism, Innovative Marketing, Parenting and More! | Interview with Team Diva Real EstateThe Divas (aka Chavi and Kim) are founders and leaders of the very successful real estate team, Team Diva Real Estate, in Seattle, WA.Years ago the Divas wanted to create a real estate movement that better reflected their community. It was extremely important to the Divas that a black person can go into real estate and become a top producer. Or, a young person with a creative background can have a healthy career. Over the years the Divas have taken this vision and have grown a top producing team at Coldwell Banker.They...2021-03-1256 min
The Katie Lance PodcastThe Power of Podcasting | Interview with Bill RisserBill Risser is the General Manager - USA for RateMyAgent. He joined the Australia based company in September 2020. Previously, Bill spent 20 years with Fidelity National Financial. After ten years as a Branch Manager in the Phoenix area, Bill helped create the V.P. Digital Strategy's role, helping real estate agents, lenders, and other real estate professionals navigate the ever-changing world of digital engagement/technology.Bill also produces and hosts The Real Estate Sessions podcast. The show is in year six with over 270 interviews, featuring local and national industry leaders. The podcast was awarded the 2019 Inman Innovator...2021-03-0534 min
The Katie Lance PodcastHow to Improve Your Confidence on Camera (plus, Video Tips for Real Estate Agents) | Interview with Kristi KennellyIn today’s podcast I’m joined by my dear friend, Kristi Kennelly, who shares invaluable tips for getting more comfortable on video!Kristi Kennelly started her career on Broadway performing with stars such as Matthew Broderick and Sarah Jessica Parker. Kristi appeared in CATS, She Loves Me and How to Succeed in Business Without Really Trying. While loving the creative outlet of performing, Kristi was always drawn to technology. So when a few too many injuries as Peter Pan struck at the same time as an opportunity in the tech industry, she decided it was time for a chang...2021-02-2648 min
The Katie Lance PodcastHow One Realtor is Crushing it on Instragram (and got a $2.5M listing from IG!) - Interview with Brian TeyssierHow can you use Instagram to build your real estate business? In today’s interview with Brian Teyssier he shares how he has maximized Instagram to rock his real estate business!Brian is a RE/MAX Hall of Famer and the #1 RE/MAX individual agent in Pittsburgh 2018 & 2019. Brian attributes most if not all of his growth to adoption of social media into his business.In this interview, Brian shares his tips for maximizing Instagram and how he has successfully used Instagram to land a $2.5M listing, expand his business to Miami, and so mu...2021-02-1923 min
The Katie Lance PodcastTaking a Leap of Faith, Diversity, Fair Housing, Mentoring and Self-Care | Interview with Kama BurtonHow can you pursue your passions, despite your obstacles? In this episode I’m excited to share my conversation with Kama Burton whose passion is teaching you how to do just that!Kama is a speaker and trainer, with an emphasis on fair housing practices and diversity and inclusion. Her passion for teaching led to her role as an Adjunct Professor at Moreno Valley Community College teaching a pre-licensed Real Estate Course since 2018.Giving back to the community is a priority in her life. After dealing with 12 years of hardship, she founded a non profit ca...2021-02-1235 min
The Katie Lance PodcastClubhouse for Real Estate AgentsWhat is Clubhouse:It is an invite-only app (message me on Instagram @katielance if you would like an invite)It’s audio only. So if you like to listen to podcasts, you may really enjoy Clubhouse!It feels like going to a conference and the conversations that happen in the lobby.Tips for getting started on Clubhouse:Download the app and reserve your usernameAdd your photo and update your bio. Link your Twitter and Instagram (the onlylive links available right now on Clubhouse)Follow people you know and interests - be sure to follow me @katielanceJoin a...2021-02-0514 min
The Katie Lance PodcastSocial Media Strategy in 2021 - Interview with Stephanie ChumbleyToday, I am excited to share my interview with Stephanie Chumbley, the Director of Social Media & Education for Chicago Title of Oregon. Stephanie is a real estate speaker, social media specialist, Apple enthusiast and educator from the Pacific Northwest.She’s an early adopter of technology and enjoys exploring new apps, tech tools and loves to help Realtors and lenders learn how to effectively use social media and technology to generate business.Stephanie and I had a great conversation about the biggest trends for social media for Realtors and social media for real estate ag...2021-01-2942 min
The Katie Lance PodcastThe Power of the Pivot - Interview with Alyssa HellmanAlyssa Hellman and I had a great conversation about how she got into real estate, her experience as someone in the LGBTQ community and in real estate and her biggest advice for 2021.I know you will enjoy getting to know Alyssa and big thanks to her for this candid conversation.Lessons learned:Be comfortable in your own skinBe open to all sorts of connectionsLearn from others - put your own spin on ideas and make them your ownYou are in control of next to nothing - you have to be responsive to...2021-01-2235 min
The Katie Lance PodcastHow One Real Estate Broker Has Captured 25% Market Share - Interview with Lee ArnoldLee has so many great tips to share on being intentional, best practices for running a Facebook group, sharing transparently and more. I know you will enjoy this episode and big thanks to Lee for his insights and inspiration!Lessons learned:Share with the intention of being transparentYou are making deposits of trust in people’s livesPeople will work with someone they know, like and trustBe forward in your process and in your journeyPeople want to feel a connection with you!Additional resources:Connect with LeeCanvaFiverrTrelloDo you have ideas for topics for our podcast fo...2021-01-1522 min
The Katie Lance PodcastMy Favorite Things [Business, Family, Social Media, Parenting and More!]Let’s face it, 2020 was not the year any of us expected! In December I hosted a Facebook Live where I highlighted a few of my favorite things from 2020 for business, life and tech. This is something I do every year but this year’s edition was of course, a bit different. I’m calling it the quarantine edition!You can view the entire list on my blog as well as view the Facebook Live replay (link in show notes).I’d love to hear what were some of your favorite things from 2020? Message me on Insta...2021-01-081h 19
The Katie Lance PodcastCreating Your 2021 Social Media PlanAre you ready for 2021? Do you have a social media plan in place yet? Right now is a great time to plan out your next year ahead for social media!In this episode I’m sharing a few tips for getting your plan in place for the new year. Listen in for my best advice on setting up yourself for success in 2021!Lessons learned:Create a pillar content plan. This could include video, podcast, blog or Facebook Live. There are pros and cons to each one - choose the one that is right fo...2020-12-1813 min
The Katie Lance PodcastHow One Realtor Grew Their Business from $5M to $30M Using Social Media (including BONUS material!)Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.In this episode, I am excited to talk to Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more....2020-12-1126 min
The Katie Lance PodcastRaising BoysChristine is a marketing professional, real estate enthusiast, mom, wife and yogi. In this conversation we chat all about our boys! The good, tough, surprising, challenging and awesome aspects of being a boy mom.Topics we cover:Myths we had before we had your son(s). What surprised us!Boy toys, gear, clothing - WEAPONS!The BEST part of being a boy mom. The TOUGHEST thing - that thing that challenges us the most.How do we raise empathetic boys?How do we help them cope with anger/frustration, sadness, fear? (human emotions)Additional resources:2020-12-0434 min
The Katie Lance PodcastSocial Media for 2021Are you ready to up your social media game in 2021? The new year is going to be here before we know it!In this episode I’m going to give you some great tips, tools and strategies for creating your social media plan for 2021.Lessons learned:Create a Pillar Content Plan. Pick one type of pillar content (video, blog, podcast, etc.) that you can commit to creating at least once a month, preferably once a week.Create a Distribution Plan. I believe in working smarter, not harder. If you’re going to create a piece...2020-11-2717 min
The Katie Lance PodcastParenting During a Pandemic (an Update)Are you parenting during this pandemic? I’ve shared a few updates this year about our family and how we are managing through this time. But it has been a few months so today I’m sharing an update.I’ll be honest, this year has been tough. I have to say our boys have been so resilient. In this podcast I’m sharing a few things that have worked well for us, as well as a few that have not.Lessons learned:Screen time. We still monitor screen time, but we’ve also become more...2020-11-2011 min
The Katie Lance PodcastSecrets to How I Increased My Instagram EngagementHave you ever wondered what happens behind-the-scenes of a growing Instagram account? Instagram is one of my favorite places to be and there is a lot going on with the platform.In this episode I’m sharing how I’ve successfully grown my Instagram following and 3 tips that have helped me not just grow, but also increase my engagement on Instagram.Lessons learned:Pay attention to new trends. Embracing new features like IGTV and Reels can have a huge impact on your engagement. Is there an opportunity to repurpose your content into Reels content?Post c...2020-11-1311 min
The Katie Lance PodcastEmail Marketing That Does Not SuckSocial media is rented ground. That’s why it’s so important to create content and assets that you own, including your email list. When you build your own database, that goes with you wherever you go.In this episode I’m sharing three things that have made a big difference in our email marketing strategy.Lessons learned:Your website should drive people to your email list.Your emails should provide value to your audience.Email marketing is a great way to drive traffic to your social media content.Consistency is key. Pick a day...2020-11-0611 min
The Katie Lance PodcastHow To Repurpose Content For Social MediaIn today’s podcast I’m talking about one of my very favorite topics - repurposing content! Now as you know, I love social media. But I also recognize that social media is rented ground and because of that, it’s important that we focus on creating our own original content that we own.In this episode I’m sharing tips for creating pillar content as well as how to distribute that content and repurpose it to get the most bang for your buck!Lessons learned:Social media is rented ground so it’s important...2020-10-3012 min
The Katie Lance PodcastThe Art of the CMAWould you like to be the go-to agent in your community? This is exactly what we talk about in today’s podcast with special guest, Greg Robertson. Greg is the co-founder and CEO of W+R Studios and the author of the new book, “The Art of the CMA”.In this interview (originally broadcast as a Facebook Live) Greg and I talk about what a winning CMA looks like, how to win the listing presentation, how to become the go-to agent in your community and more! Grab a pen and paper because this interview is chock-full of great...2020-10-2345 min
The Katie Lance PodcastHow to Stop Comparing Yourself to OthersIf you’re like me, you might tend to compare yourself to other people. I think it’s part of human nature, and especially with social media, we are exposed to the highlight reels of other people’s lives. What we tend to see are the successes but what we don’t see are the struggles, the heartbreaks, the blood, sweat and tears that it took to get to that success.In today’s podcast I’m sharing how I struggle with comparison and a few tips that have helped me to have some perspective.Lessons lear...2020-10-1608 min
The Katie Lance PodcastThe Color of LawIn today’s podcast we are going to talk about housing segregation and how that impacts our lives to this day. I am honored to share this important interview with Richard Rothstein. Richard is A Distinguished Fellow of The Economic Policy Institute, and a Senior Fellow at the Thurgood Marshall Institute of the NAACP Legal Defense Fund. He is also the author of THE COLOR OF LAW: A Forgotten History of How Our Government Segregated America.I was thrilled and honored for this opportunity to interview Richard. I hope you will take some time to listen to this i...2020-10-0941 min
The Katie Lance PodcastHot Topics with Katie, Marki and ChelseaIn this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal. We talk about a number of things including sexism and racism, especially when it comes to being speakers in the real estate industry. We talk about being a conscientious leader and having empathy, especially during...2020-10-0256 min
The Katie Lance PodcastHot Topics with Katie, Marki and ChelseaIn this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal.We talk about a number of things including sexism and racism, especially when it comes to being speakers in the real estate industry.We talk about being a conscientious leader and having empathy...2020-10-0256 min
The Katie Lance PodcastGet Comfortable with the UncomfortableI think we can all agree, this was not the year that any of us expected. As of the recording of this podcast, we are still in a pandemic. It’s an election year. Our kids are home doing remote learning. It's been frustrating at times. It's been uncomfortable. But I think it’s important to talk about this idea of getting comfortable with the uncomfortable. So in this episode I’m sharing my thoughts on getting comfortable with the uncomfortable and a few of my lessons learned from this unexpected year. Lessons learned...2020-09-2507 min
The Katie Lance PodcastCreating a Library of Content Versus More NoiseAre you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there's a lot of noise out there. It's important when you're thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my tips for creating this type of quality content - not just more noise. Lessons learned: • Focus on creating pillar content....2020-09-1810 min
The Katie Lance PodcastExceeding Expectations with Customer ServiceI’m sure you’ve all had those amazing customer service experiences that leave you impressed and excited to tell the world about your experience. On the flip side, you've probably also had some not so stellar experiences where you are equally fired up, but frustrated and you're ready to tell the world also. In this podcast I want to chat a little about that because we really believe as a company, that customer service is so important. It's one thing to get a new customer or to get a new client. It's a whole other thing to r...2020-09-1108 min
The Katie Lance PodcastKids and ChoresAre you struggling to manage kids and their chores? In this episode, we are going to be talking about kids and chores, a very relevant conversation during this time. I'm excited to dive into a few of the things that we do as a family when it comes to kids and chores, especially with everything going on in the world these days. Lessons learned: • We’ve created chore charts for the boys focusing on daily and weekly responsibilities. • We look at it as a team effort. • Kids are never too young...2020-09-0413 min
The Katie Lance PodcastWriting a Book Can Transform Your BusinessHave you ever thought about writing a book? In this episode I’m excited to share about why writing a book can be one of the best things you can do for your business. Writing a book was by far, one of the most challenging things I've ever done. It's also one of the things that has transformed and continues to transform and help my business in so many ways. If you have thought about writing a book, I would love to hear your ideas! Send me a message over on Facebook or Instagram . 2020-08-2814 min
The Katie Lance PodcastPut Yourself at the Top of Your To-Do ListDo you tend to put yourself on the bottom of your to-do list? I think in our society it is often looked at as selfish to love ourselves or to put ourselves on the list, and that is so unfortunate. In this podcast, I wanted to share my own perspective on how important it is to take care of yourself first, before you can take care of other people. I hope you enjoy this episode and hopefully it encourages you to put yourself at the top of your to-do list. Lessons learned: • If yo...2020-08-2109 min
The Katie Lance PodcastLess Hustle, More HeartIn this episode, I am excited to share a really special conversation I had on Facebook Live a couple of weeks back with my good friend, Debra Trappen. Debra is an author, a keynote speaker, and she's just an amazing person. She's been a dear friend in my life for a long time. Debra and I had a really great conversation about setting mid-year goals. We talked about how to set goals around your values, about not saying yes to everyone and everything, and we also talked a lot about having less hustle and more heart in...2020-08-1455 min
The Katie Lance PodcastMy Summer Reading ListHave you been doing a lot of reading this summer? Today I’m excited to share with you my summer reading list. I have a list of five books I’m reading this summer, the next book I’m about to read plus a few other fun reading resources for you to check out! I would love to know if you’ve read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on Facebook or Instagram . Additional resources: • Think Do Say * and interv...2020-08-0714 min
The Katie Lance PodcastWhat I've Learned: YouTubeAre you on YouTube? I've had my YouTube channel for a very long time, but it really wasn't until about three years ago that I actually started to take it seriously. The way I used to treat YouTube is it used to just be the place where I would put a bunch of videos and then I would never do anything with them. It was like the dusty library and there wasn't a whole lot happening. But three years ago my team and I decided to get more serious about YouTube and we launched our #GetSocialSmart Show. ...2020-07-3118 min
The Katie Lance PodcastVirtual Open House MasteryIn today’s episode I want to take you behind-the-scenes and talk a little bit about virtual open house mastery. In the past few months, I have taught thousands, probably close to tens of thousands of agents, how to do a virtual open house specifically through Facebook Live. In this episode I’m sharing what I’m seeing work really well for agents, the systems and steps that we recommend, and tips and best practices to help you master your virtual open house skills. Lessons learned: • It’s a 3-part system (promote, show up, promot...2020-07-2412 min
The Katie Lance PodcastKeeping Kids Busy in the SummerAs of the recording of this podcast, we are on summer break. Which summer break looks very similar to how the spring looked because we are in the middle of a global pandemic. Our schools shut down mid-March, so our kids have been home for quite some time. In this episode I’m sharing how we are keeping our boys busy and happy during this time while also taking care of their needs. These are a few ideas that have worked for us during this unusual summer of 2020. This episode includes a ton of resources and links be...2020-07-1715 min
The Katie Lance PodcastRace, Real Estate and Social MediaIn this podcast, we are continuing a very important conversation around race, racism, real estate, and social media. Now, if you've listened to this podcast, you know, we talk about all kinds of things on this podcast from a motherhood, to my business, to social media and everything else in between. But lately as our world has evolved and changed in 2020, one of the things that's really on the forefront of so many of our minds are issues around race and racism. And certainly it's not a new conversation, but I think for a lot of us and especially...2020-07-1050 min
The Katie Lance PodcastUnconscious Bias in Real EstateIn this podcast, I am excited to share with you a very special conversation that I had recently on Facebook Live. I had the pleasure of interviewing a dear friend of mine and an accomplished keynote speaker and author, Valerie Alexander. Valerie and I had a really important conversation about unconscious bias in real estate. Currently, we are in the midst of a global pandemic and on top of that, we are in a state of social injustice. I know for myself, if I can be candid as a white woman, my eyes have been opened in...2020-07-0351 min
The Katie Lance PodcastHow You Exit Means More Than How You EnterHow you exit a relationship, especially a professional relationship, is just as important (if not more) than how you enter it. Over the years we have experienced a number of endings, whether that’s with an employee, a client contract or project completion. In this episode, I’m sharing my thoughts around ending professional relationships and how to do so gracefully and respectfully. Lessons learned: • Not returning emails or phone calls and essentially “ghosting someone” is completely unprofessional. • At the end of a relationship it can feel sticky and awkward, and it is. But i...2020-06-2613 min
The Katie Lance PodcastWhat To Post For Real Estate AgentsIn this episode I am so excited to share with you a very special interview that I did with my good friend, keynote speaker and author, Chelsea Peitz. Chelsea published a book earlier this year called “What to Post” and let me just tell you guys, it is awesome! Chelsea is someone who I have learned a ton from over the years when it comes to social media and she put together an amazing book. It is an incredible guide on what to post on social media, especially if you are in real estate. This inter...2020-06-1940 min
The Katie Lance PodcastYour Logo Doesn't Have To Be On EverythingWhen it comes to marketing, I think a lot of times we get hung up on the fact that in order to brand ourselves we have to slap our logo on everything. I don't necessarily agree with that philosophy. I think branding and marketing is so much more than your logo! To me, it's really the experience of what it feels like to work with your company, with your brand. In this podcast I share a few of my insights on building your brand online - without plastering your logo on everything! Lessons learned: 2020-06-1213 min
The Katie Lance PodcastEnding The School Year During A PandemicAt the end of every school year, I always have a bit of mixed feelings. There's always the happiness that we are done and that it’s summertime. And, there's always a little bit of sadness in saying goodbye to teachers and the boys getting older and moving on. But I think this year, it’s especially bittersweet. In this podcast I’m sharing a few of my thoughts about this bittersweet end of school time and how we’re transitioning into summer as a family. Lessons learned: • We’ve tried to look at things as...2020-06-0512 min
The Katie Lance PodcastNever Run Out of Things to Say on Social MediaHave you ever just been stuck with what to say on social media? In this week’s podcast I wanted to share a few of my best tried and true tactics for crushing your content strategy and how to never - EVER run out of content ideas! This podcast includes a few of my own ideas and a few of my favorites from some colleagues I trust. Take a listen! Lessons learned: • Look at your life as content. • Be a good finder. Be on the lookout for people doing good things and hi...2020-05-2909 min
The Katie Lance PodcastBuilding Trust in a Busy WorldHow can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite. I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he’s one of the most talented keynote speakers I’ve met! So, when his book, “Think Do Say” came out last year I knew I...2020-05-2234 min
The Katie Lance PodcastHow to Rock Your Virtual Open HouseNow more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live. Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker! Lessons learned: • You can do a Facebook Live from your phone or computer. You don't need any fancy software, you don't need a special app. • As you get a little...2020-05-1511 min
The Katie Lance PodcastHow We Have PivotedIn this episode I’m sharing how we have pivoted our life and our business during a global pandemic. As of the recording of this episode, here in the San Francisco Bay Area, we’ve been in a Shelter-in-Place situation for nearly 7 weeks. These are a few of the things we’ve adjusted as we lean into this new normal. Lessons learned: Have a schedule for our kids and our family Set boundaries Focus on our online training side of our business and our #GetSocialSmart Academy Being sensitive to not take...2020-05-0812 min
The Katie Lance PodcastThe Content Fuel FrameworkI recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “The Content Fuel Framework.” Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM together for content creation - or are not sure what to say... you will definitely want to listen to this episode! This podcast is a recording of our interview on Facebook Live. If y...2020-05-0131 min
The Katie Lance PodcastThe Modern Real Estate Pro's Guide to SuccessToday, I am so excited to share with you a very special Facebook Live interview that I did a few weeks ago with my good friend, Marki Lemons-Ryhal. Now for those of you who don't know, Marki is a real estate pro, a national speaker and an international bestselling author. I definitely encourage you to take the time to listen, and I would suggest getting out a pen and paper. In this interview, Marki talks about her book, “The Modern Real Estate Professionals Guide to Success,” and she gives some great tips on social media, video and some...2020-04-241h 03
The Katie Lance PodcastSocial Media in Uncertain TimesIn the past few weeks, I've been asked a lot about how to navigate social media in these uncertain times. I've been doing a ton of training and zoom calls and webinars all about this topic. As much as social media brings us together in times like these, it's also really important to think about what to say, what to post, what's appropriate, and what's not appropriate. In this podcast I will give you a few ideas, a few dos and don’ts, and some actionable tips as we all adjust to this new way of doing li...2020-04-1714 min
The Katie Lance PodcastTips and Tools for Working VirtuallyIs working from home a new thing for you? As someone who has worked from home for over 8 years, running a company with a completely virtual team, I’ve got a few insights that might be helpful for you in this unusual time. In this episode I'm going to share with you some tips and tools for working virtually. Lessons learned: • Have boundaries • Use Zoom or Google Hangouts • Have a reliable pair of headphones • Use the Voxer app • Have a great charger for your phone (we love Mophie)...2020-04-1011 min
The Katie Lance PodcastHow We Are Getting Through This As A FamilyWe are going through a pandemic right now. It is uncertain times, unprecedented times. I thought it would be appropriate to share on this podcast a few of my candid thoughts about how I'm getting through this personally, professionally and maybe lend a few insights. Lessons learned: • Try to give yourself grace, grace to your kids, grace to your spouse. • Get outside, get some fresh air, even if it's just for a moment. • Having a routine is important, especially for kids. • Look for ways to be a helper. • Mak...2020-04-0315 min
The Katie Lance PodcastShould You Hire Employees or Independent Contractors?Should you hire employees or independent contractors? This is a question I get asked all of the time. Our company is made up of a small but mighty team including myself, my husband Paul, our video/podcast editor, an email marketing specialist and a marketing manager. We have a mix of independent contractors and employees and in this podcast I’m sharing my insights and best practices for building a team. Lessons learned: • There are pros and cons to both independent contractors and employees. • Regardless of whether they are an independent contra...2020-03-2714 min
The Katie Lance PodcastYouTube for Real Estate AgentsI recently had the opportunity to interview Karen Carr. Karen is a real estate professional and a rock star when it comes to real estate and YouTube. She is the bestselling author of the book, YouTube for Real Estate Agents. I had the pleasure of interviewing her over on Facebook Live. We did a deep dive into YouTube and how real estate agents can stop chasing leads and start attracting business through YouTube. She gave some great tips. Whether you’re a beginner and a little bit nervous to get on camera, or someone who has been on...2020-03-2052 min
The Katie Lance PodcastCEO Mindset When It Comes to Being a MomIn this episode we're going to talk about having a CEO mindset when it comes to being a mom. As a lot of you know, I am a mom to two awesome boys and I am CEO and cofounder of our company. I think a lot of times when it comes to being a mom or a parent or guardian, let's just be honest, it's overwhelming. What I've tried to do to make it a little bit more manageable and less stressful for me and our family is to try to have a CEO mindset.2020-03-1313 min
The Katie Lance PodcastHow and Why to Build an Email ListAs much as I love social media, I also know that it's equally important to have a solid email marketing strategy. There's something really powerful about owning your own email list. I feel the same way about content. You want to own your content, you want to integrate social media, but you also want to have a strong email list that you have built and cultivated. I want to encourage you to start thinking about building your email list and this episode is going to give you some tips, a little bit of my lessons learned, why...2020-03-0620 min
The Katie Lance PodcastOpening Your Life Up to Include FriendsI’m someone who wears many hats. I run a company, I'm an author, a speaker, a mom, a wife, a daughter, etc. and unfortunately, whether I like it or not, friends tend to fall to the bottom of my priority list. I'm actually embarrassed to say that out loud, but it's true. Over the last year, I’ve really tried to be proactive and put friends higher on the priority list! In this episode I share more about my journey towards being a better friend (and thoughts on what true friendship really means!) Lessons lear...2020-02-2811 min
The Katie Lance PodcastThe Golden Rules of Social Media MarketingToday, I’m excited to share a very special episode of the podcast. A few weeks back I had the absolute pleasure of interviewing Heather Heuman. Heather is an extraordinary speaker, author, social media consultant and dear friend. I invited her to an interview over on my Facebook business page to discuss her new book, The Golden Rules of Social Media Marketing. So what you're about to listen to is the recording of that Facebook live interview. Enjoy! Additional resources: • Heather’s book: The Golden Rules of Social Media Marketing • Do you have...2020-02-2158 min
The Katie Lance PodcastThe How & Why Behind Our Son's YouTube ChannelRecently, we allowed my nine-year-old son to start his own YouTube channel. So here's the backstory and the how and the why and just some of the parameters we have when it comes to YouTube and kids having their own channel. Lessons learned: • Make a plan. • Encourage them to take a level of ownership and responsibility. • Be safe, but also not scared. Additional resources: • YouTube for Kids Book • New YouTube Rules for Kids • Podcast: Monitoring Your Kids Online • Podcast: How I Really Feel Ab...2020-02-1415 min
The Katie Lance PodcastBeing Productive When You Work From HomeDo you work from home? In this podcast, I’m sharing a few tips and strategies that I employ in terms of working from home to keep me focused and productive. Lessons learned: • You have to have an office set up. • When you get to the point where you can actually outfit your own office, make it feel awesome and like a place you love to be! • Have boundaries when you work at home. • Know yourself and if working at home is the right fit for you. • Hire people...2020-02-0711 min
The Katie Lance PodcastPeople Don't ChangeWhen someone shows you who they are, believe them! This is one of those tough love lessons that I have to remind myself over and over again. In this episode, I’m sharing this important life lesson that has benefited me in relationships over the years, both personally and professionally. Lessons learned: • People are who they are and sometimes they’re “just not into you.” • Actions speak louder than words. • If something is really important to someone, they will make the effort. • Not everyone is going to like you and tha...2020-01-3110 min
The Katie Lance PodcastLeaving A Digital LegacyEvery time you hit post, every time you hit share, every time you hit like - you're leaving this digital footprint that is telling the story of who you are, what you believe in, and what's most important to you. For most of us, we hope that in our life we leave an amazing legacy for our family and friends that encompasses who we are and what we believe in, and the impact we had in our family and our communities. But we also are leaving a digital legacy. In this episode I want to encourage you to think...2020-01-2413 min
The Katie Lance PodcastMonitoring Your Kids OnlineDo you ever worry about what your kids are looking at online? Wondering how much to monitor and how? In this podcast we are going to get real about monitoring your kids online. Full disclosure, I am not an expert on this. I just wanted to share my own experience as a mom of two boys. So in no particular order, I've got a few things I want to share as far as monitoring kids online. Lessons learned: • Things change as your kids are in different age groups • Every kid is different •...2020-01-1715 min