Shows
Food Business Marketing - Brand Strategy Tips to Build a Business You Love174. Making Conversations Count At Industry Events (Expo West & Beyond!)Whether you're walking the floor or standing behind a booth, the brands that get the most out of trade shows aren't always the ones having the most conversations — they're the ones making the right conversations count. With Expo West underway, Katie and Clint share practical, strategic ways food business owners can show up prepared (not scripted), confident, and intentional in every interaction. With a bit of prep, you'll be ready to talk about any area of your business to help close a deal, make a new connection, or get people rallied behind your vision. Not to...
2026-03-0316 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love173. Leading Through Unexpected Change in Your Food BusinessUnexpected change is actually expected at some point, right? And with a strong strategy in place, you can lean into your leadership role to stay on course - or get on an even better course if the right opportunity presents itself. A few real-life examples from the podcast community roundtable: A cease and desist letter arrives out of the blue. An approved ingredient is suddenly out of stock. A building sale ending your lease. An opportunity that challenges you to think bigger than you planned. None of...
2026-02-2516 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love172. Process Makes Perfect: How Operational Discipline Becomes a Competitive Advantage with Kyle Rood of Start Right FoodsOperations is a key part of building your brand. It's how you deliver consistently. And consistency builds trust — with consumers, retailers, distributors, and partners. In fact, Operations can become a true competitive advantage! In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) sit down with Kyle Rood, co-founder of Start Right Foods, to explore why operational discipline isn't just efficiency — it's strategy. Inside this conversation, you'll hear about: Why you should start with Operations in mind How small operational refinements can improve margins Why packaging and...
2026-02-1827 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love171. Has Growth Created A Blind Spot in Your Food Business?As your business grows and evolves, success can quietly create blind spots. Processes that once worked just fine may no longer fit the size or complexity of the business. Places where processes are missing can become hidden constraints. Decisions live in people's heads, and teams keep doing things a certain way simply because that's how they've always been done. In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) explore why outside perspective - from the right sources - is so helpful and becomes more valuable as your business e...
2026-02-1115 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love170. Gaining Traction? Test & Learn As You Level Up Your Food BusinessReal-world examples of testing, learning, and evolving your brand as you create smart growth plans. Moving to the next level, e.g. from farmers markets into retail or expanding into a new channel, can bring up a lot of questions. Does my brand stand out when I'm not there to explain in person? What change needs to happen first? Can I afford to grow? Can I afford not to grow? What questions do I not even know that I should ask? In Episode 170, your hosts Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right...
2026-02-0413 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love169. Can you say yes to help? How the right help can lead us to our goalsAs entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But offering - and asking for - help in the right way can be a sign of strong leadership. Why not ask people who have been there or have the right tools to help us unlock the next level of success we're working towards? In this episode, Katie Mleziva (Real Food Brands) and Clint Matthew's (Start Right Foods) reflect on several real-life stories that serve as important reminders for all of us: sometimes the thing sl...
2026-01-2810 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love167. From Transaction to Tradition: How Food Brands Can Become the Go-To ChoiceHow food brands earn a place in everyday routines, go-to gifting, and meaningful traditions. Working in the food industry, a lot of us tend to think the grocery store doubles as a source of entertainment, right?! But believe it or not, many people shop on autopilot so they can get in and out as fast as possible. And while that can be a challenge when you're working to disrupt a category, it's also a *powerful* opportunity once your brand story is part of someone's story. In episode 167, Clint joins me to discuss some...
2026-01-1413 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah DelevanWe're talking margins, growth scenarios, and building the food business you actually want to lead. This episode is like a mini masterclass in food business finances—and while it's longer than usual, it's intentionally so. This is the kind of conversation you can come back to as your business evolves, your numbers change, and your goals become clearer. Your hosts, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods), are joined by food business financial consultant and strategist Sarah Delevan of The Good Food CFO for a grounded, honest conversation about what food bu...
2026-01-0756 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love164. Curating Holiday Traditions & Year-Round Food RitualsHolidays are a natural time to talk about traditions...and how our brands can be part of the routines & rituals on holidays...and every day! In this more personal episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) swap stories about holiday traditions, from food-centered moments to favorite Christmas songs, and the small rituals that make the season memorable. As the conversation wraps up, Katie and Clint connect the idea of traditions to brand building—exploring how the strongest brands don't just show up for special occasions, but become part of people's ro...
2025-12-2311 min
STR LawGetting Paid: Commercial Collections & Enforcing Judgments with Mark Rossman & Noah MatthewsWhen you win a lawsuit, the judgment is only as valuable as your ability to collect. In this episode of STR Law, real estate attorney Katie Johnson sits down with business litigators Mark Rossman and Noah Matthews of Rossman PC to break down what commercial collections really look like—especially when a debtor tries to dodge payment.They discuss the difference between cases where a client already has a judgment versus situations where you still need to sue, why acting quickly can dramatically improve recovery, and what enforcement strategies may be available—from post-judgment discovery and emergency moti...
2025-12-1959 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love163. Brand Pillars: The Backbone of Your Brand That Makes a Major ImpactHow brand pillars turn strategy into structure — and help your brand stand out. If you've ever felt like your brand is harder to explain than it should be — or like you're doing all the right things to grow but still operating at a "product" level, you might be missing brand pillars! Brand pillars are often talked about as a content or messaging tool, but that's only part of the story. In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) zoom out to show how brand pillars fit into the bigger picture of bran...
2025-12-1717 min
Her GuideHer Guide to Sleep and Settle with Sharon Matthews Paediatric and Maternity Nurse Part 2In this episode of Her Guide, we welcome back Sharon Matthews, paediatric and maternity nurse and founder of Little Dreamers Sharon's Sleep School. After the incredible response to her last episode, Sharon returns to answer even more of your most-asked questions. This conversation dives deeper into the realities of baby and toddler sleep - from navigating toddler sleep challenges to understanding "regressions", and managing the inevitable bumps in the road like teething, sickness, travel, and disrupted routines. Sharon brings her signature clarity and compassion to help you feel more confident navigating whatever the nights (and days) throw your way.
2025-12-1551 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love162. Review, Regroup & Refocus to Align With Your BHAGA simple, strategic way to review what's working, regroup your resources, and refocus where you want your business to go next. This episode is relevant any time of the year, but as we look to a new year, it's a natural moment to think about where you've been and where you're going! In Ep 162, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) share a simple framework you can use now and throughout the year to review your progress, regroup your resources, and refocus your plans. Katie & Clint start with a...
2025-12-1013 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand ForwardHow to decide which local, regional, or national shows make sense for your food business in 2026 based on your brand strategy and goals. Planning events for 2026? In this episode, your hosts Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) break down how to choose the events that actually support your goals — instead of getting swept up in FOMO or the pressure to "be everywhere." From local consumer festivals and regional distributor shows to big national expos and retail-specific gatherings, there's no shortage of options. The key is choosing the ones that match *yo...
2025-12-0316 min
The Unforget Yourself ShowPermission to Be You: The Power of Authentic Leadership with Charli MatthewsCharli Matthews, specializes in digital media marketing, and they help companies just like yours reach their desired audience across a variety of platforms. They connect, inform, and educate the pump & related equipment industries by creating valuable partnerships between manufacturers and their customers. They also connect you with our community using digital advertising, social media, and custom digital publications that amplify your message as a thought leader in industry. As a digital media company, they also create and/or host webinars and virtual lunch and learns, offer technical writing, and host a podcast called the Empowering Industry Podcast....
2025-11-3031 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love158. Using Grants to Grow Your Brand: VAPG and BeyondHow food and farm businesses can fund intentional growth through the Value-Added Producer Grant (VAPG) and other aligned grant opportunities. If you've been thinking about how to fund your next stage of growth, this episode will help you explore one of the most practical and accessible options — grants for food and farm businesses. Katie Mleziva (Real Food Brands) and Clint Matthews (StartRight Foods) are joined by Stephen Ussery of Stewards Unlimited to break down the USDA's Value-Added Producer Grant (VAPG) — along with other grant funding opportunities that can help small food brands, farms, and makers expa...
2025-11-1231 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love157. PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)Sometimes sales can feel stressful in your food business, but we're here to help you take a brand-first approach so you can feel aligned, confident, and excited about your sales plans! In the prior four episodes of our 4PS's Sales Process series, you've planned, prepped, and pitched...now what? In the final episode of the series, I'm joined by Clint Matthews from Start Right Foods to talk about what happens after you hear back from a buyer. Whether it's a yes or a no this time, your next move matters. And if it's a yes...
2025-11-0517 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love156. PITCH: How to Present Your Food Business Like a Pro (4Ps Sales Series Part 4 of 5)What if pitching your food business to a new buyer felt natural instead of nerve-wracking? We want to help you think differently about pitching. And even if you never enjoy sales quite as much as Clint does, we can help you turn your pitch from a stressful presentation into a confident, brand-aligned conversation that captures the attention of buyers from your "right fit" accounts. In this episode of the Food Business Marketing Podcast, Katie shares why sales "should" come naturally to her, and Clint walks us through his actual retail pitch deck and what makes...
2025-10-2914 min
Management Meets PODCASTManagement in CharitiesIn the final episode of series three ‘Business for Good’, Katie is joined by MBA graduate, Kirsty Matthews. Kirsty is CEO of charity DFN Project Search, a UK charity enabling young adults who have a learning disability or autism spectrum condition to secure permanent employment. Listen and learn more about the external challenges facing charities, the importance of financial sustainability in the charitable sector, the potential positive impact of AI on accessibility, and the impact of DFN Project Search’s work on the individuals and host businesses involved in the internship programme.
2025-10-2935 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love154. PLAN: How to Find the Right Retail Buyers for Your Food Business (4Ps Sales Process part 2 of 5)We're continuing our 4Ps Sales Process, a four-part framework we (Katie Mleziva – Real Food Brands & Clint Matthews -Start Right Foods) created to help food business owners build a sales process that actually works. You can listen to the intro and overview of the process in Ep 153 (linked below). If you caught the intro episode, you know these 4 Ps of Sales — PLAN, PREP, PITCH, and PERSIST — walk you step-by-step from strategy to execution. Each "P" builds on the last to help you move from reactive selling to a repeatable, brand-aligned system that drives results based on how yo...
2025-10-1514 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love153. INTRO: Unsure About Sales? Use This to Create a Process You Love (4Ps Sales Process part 1 of 5)Shift your mindset, own your process, and make sales conversations feel natural. If the thought of selling makes you tense up, this episode is for you. Your hosts, Katie Mleziva of Real Food Brands and Clint Matthews of Start Right Foods, kick off a new mini-series on food business sales with a critical mindset shift that can turn selling from stressful to strategic. Then Clint shares the 4-P Framework he's used successfully: Plan, Prep, Pitch, and Persist — and Katie explains how weaving brand strategy into each phase helps you connect authentically, stay aligned with your pu...
2025-10-0817 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love152. Life Lessons to Build a Strong Food BrandEvery entrepreneur learns lessons along the way, but you don't have to learn them all the hard way. In this episode, Katie Mleziva (Food Brand Strategist at Real Food Brands) and Clint Matthews (Co-founder of Start Right Foods) share some of the most important "life lessons" they've picked up from being in the food business over the years — but these learnings apply beyond food brands and can help everyone avoid common pitfalls. Here's what you'll hear: Why growth at all costs can backfire The power of iterating — with products, messaging, and more Why it's impo...
2025-10-0115 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love150. Get Started Creating a Great Brand StrategyBrand strategy isn't just for big brands with big budgets — it's how smaller, purpose-driven food businesses can actually compete and stand out. In this 150th episode of the Food Business Marketing Podcast, Katie shares a simple, approachable way to get started with brand strategy so it feels doable, not daunting. You'll hear how her DEFINE–ALIGN–ACTIVATE framework works, why clarity, confidence, and consistency matter, and the three starting-line questions that help you lay a strong foundation. Whether you're brand new to the podcast or have been listening for a while, this episode will help you:
2025-09-1717 min
It's Your Story To Tell114: Katie Matthews’ Story of Faith and HealingIn this powerful two-part conversation, Megan Babcock sits down with Katie Matthews to share her extraordinary journey of resilience, faith, and transformation. At just sixteen years old, Katie's life was forever changed by a devastating car crash that left her a quadriplegic with a traumatic brain injury. Doctors said living independently would be impossible, but Katie has spent her life proving that with God, all things are possible. In Part One: A Life-Altering Crash, Katie opens up about the moment everything changed, the reality of her injuries, and the long road of learning to live differently. She...
2025-09-0521 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love148. Motivation + Discipline: A Mindset Shift for Sustainable Food Business GrowthMotivation feels exciting. It's the spark that gets you moving, whether that's launching a new product, pursuing a dream retailer, or setting up at a big show. But if you've ever felt your motivation fade, you know it isn't enough on its own. That's where discipline comes in. Discipline is the steady commitment to your food brand's vision and purpose that helps you stay consistent, even when the spark of motivation wears off. And as we've talked about in past episodes, consistency is what builds trust with your stakeholders like buyers, suppliers, influencers, investors, and importantly...your...
2025-09-0316 min
Her GuideHer Guide to Sleep and Settle with Sharon Matthews Paediatric and Maternity NurseIn this episode of Her Guide, we're joined by Sharon Matthews, paediatric and maternity nurse and founder of Little Dreamers Sharon's Sleep School. With over 22 years of experience and a genuine passion for supporting families, Sharon has guided countless parents through the challenges of baby sleep. Sharon takes us inside her Sleep and Settle program. A unique in-home, multi-night journey designed to transform not only your baby's sleep, but your whole family's nights - for good. From tackling exhaustion and overwhelm to building healthy, lasting routines, Sharon's gentle and nurturing approach helps parents find the tools and confidence to...
2025-08-251h 07
Food Business Marketing - Brand Strategy Tips to Build a Business You Love146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy BarWhat does it take to build a food brand that leaves a lasting impact? Whether you're just starting out or decades in, your legacy isn't just about how long your brand survives — it's about the people you impact along the way. In this episode, Food Brand Strategist Katie Mleziva and co-host Clint Matthews, co-founder of Start Right Foods, are joined by Matt Keepman of Mullins Dairy Bar, a nearly 100-year-old iconic ice cream brand based in Wisconsin. Together, they explore what it means to be caretakers of a legacy brand, how to make bold decisions th...
2025-08-2037 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love142. Sales Tips for Food Brands - Reach Out, Stand Out, & Follow ThroughIn Episode 142 of the Food Business Marketing Podcast, we (Katie Mleziva & Clint Matthews) dig into what it means to activate your sales plan—and take action. We cover everything from buyer outreach to building relationships and preparing for buyer meetings. What you'll hear: Why your first step should be checking in on current accounts Where and how to find the right buyer contacts How to make your first outreach stand out What buyers are looking for in a pitch How to keep presentations short and effective The role your personality and persistence play in building trust ...
2025-07-2415 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love139. 4 Ways to Review and Recalibrate Your Brand StrategyAs a food business founder, you've grown. Your business has evolved. Is your brand keeping up? In this solo episode, I'm taking a step back to reflect, with four simple yet powerful questions that can help you review your brand strategy. Whether things feel a little off or you're just due for a tune-up, this episode will help you identify where your brand may be holding you back—and how to recalibrate. You'll also hear about my new free guide, The Brand Review Guide for Food Business Owners, so you can take these questions even fu...
2025-07-0109 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love138. Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of FoodBevyAt some point, every business owner has a moment of reflection—is this brand ready to grow, or is it time to let go? And the reality is that you may even go back and forth on the same day, right?! In this episode, I'm joined by my new co-host Clint Matthews, co-founder of Start Right Foods, and Jordan Buckner, founder of Foodbevy. Jordan shares his behind-the-scenes journey of launching his first food brand, winding it down, and using those lessons to build a thriving support hub for food business founders. What you'll le...
2025-06-2733 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer MeetingToday I'm joined by Clint Matthews—co-founder of Start Right Foods and my NEW GUEST COHOST! I'm excited to share that Clint will be joining me in some future episodes to bring a fresh food business founder and sales lens to the conversation. Today we're kicking things off with a powerful tip you can bring into your next buyer pitch. In ep 137 we talk about: Clint's journey building a brand over the past 10 years His #1 sales tip for food founders (and what to stop doing!) Why clear, concise communication builds trust with buyers The di...
2025-06-2012 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love126. Story Time! The Power of a Fresh Perspective to Avoid Running In CirclesHave you ever felt like you're doing all the things—but still not making progress...like you're just running in circles? In this short and lighter episode, I share a personal (and slightly ridiculous) real-life story that turned into a powerful reminder: sometimes the answer isn't about pushing through—it's about finding a way to shift your perspective. Whether you're stuck on messaging, spinning on a new product idea, or just generally overwhelmed, this episode is a mindset reset for food business owners who need a new view to get moving again. 🎧 Tune in to h...
2025-04-0209 min
The Infinite Abilities Podcast#122-Katie Mathews on Gratitude, Faith, and Overcoming AdversityIn episode 122, Nick Yerhart welcomes Katie Mathews, who explores the profound impact of gratitude in navigating life's challenges. Katie shares her background and the obstacles she and Nick have faced, emphasizing the role of faith and scripture in overcoming adversity. She highlights the significance of service animals and companionship, along with the power of support systems in overcoming negative thoughts. Discussing her journey as a life coach, Katie delves into strategies for positive thinking, embracing individuality, and overcoming societal limits. Her insights on gratitude's central role in personal growth offer listeners valuable resources and encouragement to embrace their infinite abilities...
2025-02-2423 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint MatthewsWhat does it take to get your food brand onto store shelves—and make sure it doesn't blend into the sea of sameness? Clint Matthews, co-founder of Start Right Foods, joins host and Food Brand Strategist Katie Mleziva to talk about how the Start Right brand has evolved, why a strong brand strategy is a foundational piece for successfully scaling a brand, and what he's learned about sales and packaging over the years. In this episode, we discuss: ✔️ How brand strategy shaped Start Right Foods' packaging and messaging ✔️ The challenges and wins of bu...
2025-02-1337 min
By All StandardsMastering the Growth Mindset: Leadership, Resilience, and Success with Katie Matthews-FurphySend us a textSummaryIn this conversation, Michael Venner and Katie Matthews-Furphy explore the concept of growth mindset, its importance in personal and professional development, and how it relates to mental health and resilience. Katie shares her personal experiences with mental health challenges and bankruptcy, emphasising the role of a growth mindset in overcoming obstacles. They discuss the significance of realistic optimism, self-care, and creating supportive environments in leadership. Practical techniques for managing stress, such as mindfulness and breathing exercises, are also highlighted, along with the importance of community support and effective...
2025-01-211h 10
Food Business Marketing - Brand Strategy Tips to Build a Business You Love117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First ApproachIn this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you're just starting or have been in the business for a while, this approach ensures you lead with strategy, not just tactics. Key Takeaways: The difference between branding (logo, visuals) and brand strategy (the foundation that guides your decisions). Why a brand-first approach can help you find more joy in your business. How...
2024-10-1010 min
The Mentor CollectiveKatie Sutton: Empathy-Driven Leadership & From Call Centre to CorporateIn this episode of The Mentor Collective, host Christopher Matthews chats with Katie Sutton, a senior manager at Salesforce. They discuss Katie's career journey, her leadership style, and the importance of mentorship.
Katie shares how her experiences, especially at Direct Line Group, shaped her career. A key moment for her was an emotional customer call with an elderly woman, which taught her the value of empathy in customer service—an insight she applies in her leadership.
The conversation highlights the importance of building strong relationships and emotional connections at wo...
2024-09-041h 41
The Art of Playful ParentingEp. 23: Mindful Moments: Nurturing Calm for Moms & Kids with Katie MatthewsOn today's episode, Jill chats with Katie Matthews, a mindfulness practitioner who started her journey at just 2.5 years old. Fast forward to today, after years of honing her skills, getting certified, and teaching, Katie is launching her own wellness brand. Her programs are a holistic approach to mindfulness, based on nutrition, mindset, movement and rest. We cover so much in this conversation: how to insert a little more mindfulness into your life even as a busy parent, regulation techniques for your child and you, why they're so important, and so much more. Featured on the Po...
2024-09-011h 03
Shaken with Steve SunshineUnparalyzed with Katie MatthewsKatie Matthews was in a terrifying accident as a teenager.. It left her in a coma for weeks, and then a quadriplegic. But even as Katie grew more and more angry with God, God was nowhere near done with Katie. Don't miss this extraordinary story of redemption and unexpected healing.Show Notes: https://bit.ly/3WvrU9f
2024-08-0740 minFood Business Marketing - Brand Strategy Tips to Build a Business You Love115. Your Big Shift: From Selling a Great Product to Building a Strong BrandAre you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie's interest in brand management. Why a great product is necessary, but not enough. Why the time for brand strategy is always now. How Katie's Brand Strategy process brings clarity and confidence. How...
2024-06-0817 min
The Whole Care NetworkEnd of Life Planners (with special guest Katie Matthews)In this episode, Sarah interviews Katie Matthews, the founder of Legacero, about end-of-life planners. They discuss how these planners can help family members recognize a person's wishes should something happen to them unexpectedly.
You can find out more about Katie, end of life planners and Legacero at her website:
Home - Legacero™ End of Life Planning
You can find more of us at:
Stelmach Brown Media llc
Remember, we are affiliated with AngelSense. If you are looking for a GPS tracker to help with a family member who may be...
2024-03-0532 min
Caregiver ChroniclesEnd of Life Planners (with special guest Katie Matthews)In this episode, Sarah interviews Katie Matthews, the founder of Legacero, about end-of-life planners. They discuss how these planners can help family members recognize a person's wishes should something happen to them unexpectedly.
You can find out more about Katie, end of life planners and Legacero at her website:
Home - Legacero™ End of Life Planning
You can find more of us at:
Stelmach Brown Media llc
Remember, we are affiliated with AngelSense. If you are looking for a GPS tracker to help with a family member who may be...
2024-03-0332 min
Maximize Mental Health - Your Weekly PodcastAnxiety & Depression || Katie Matthews Furphy talks to us about the importance of allowing yourself to be vulnerable and not caring about what others thinkHost: Ryan McIlhennon
Interviewee: Katie Matthews-Furphy
Trigger warning: Anxiety/Depression
Summary: NI Young Business Person of 2022 Katie Matthews Furphy talks to us about her journey to founding The Mind Tribe UK, the importance of allowing yourself to be vulnerable, and not caring about what others think in the pursuit of what you want in life.
Connect with us on:
Instagram: @maxim.app
LinkedIn: /in/maxim-vr-app
Website: www.maxim-vr.com
Don't forget to subscribe to Maximize GenZ for new episodes every week.
2023-11-2747 min
The Buzz with Katie BArtist Spotlight: Chris MatthewsOn today's episode of The Buzz with Katie B, I chat with my new friend, Chris Matthews all about music and his career in the industry!
Where to find Chris:
Instagram: https://www.instagram.com/chrismatthewsok/
Facebook: https://www.facebook.com/okiechrismatthews
Spotify: https://open.spotify.com/artist/21LTm0UYbMRl0hIG0GPD5L?si=gtKZayVoSP2pew0sd8DPGQ
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My links:
What I am currently listening to: https://open.spotify.com/playlist/4WeAak2u67zhuVdF9e1K9i?si=7d0be0619cd1438f...
2023-05-0917 min
El podcast de June Uribarren JiménezIt Puts The Keys In The Basket with Katie MatthewsFriend of the pod, enemy of the state, and special Deep Dive husband Paul Scheer joins to sub-in for Jessica St Clair. Paul addresses his show ally-ship and key issues plaguing their household. Then, Chief Scientist of Oceana Katie Matthews joins June to discuss how important and powerful the Ocean is to our ecosystem, why stopping offshore drilling is so important and how to be active participants of Planet Ocean. And Deep Divers remember, sometimes you’re the June and other times you’re the Jessica, but Jessica will always remain Jessica.Visit Oceana.org to be an ocean wave maker a...
2023-04-051h 09
The Deep Dive with Jessica St. Clair and June Diane RaphaelIt Puts The Keys In The Basket with Katie MatthewsFriend of the pod, enemy of the state, and special Deep Dive husband Paul Scheer joins to sub-in for Jessica St Clair. Paul addresses his show ally-ship and key issues plaguing their household. Then, Chief Scientist of Oceana Katie Matthews joins June to discuss how important and powerful the Ocean is to our ecosystem, why stopping offshore drilling is so important and how to be active participants of Planet Ocean. And Deep Divers remember, sometimes you’re the June and other times you’re the Jessica, but Jessica will always remain Jessica.Visit Oceana.org to be an ocea...
2023-04-051h 09
A Date With DatelineFootprints in the Snow S.31 Ep.18Dateline's own Dennis Murphy returns to the snowy postcardesque tundra that is Colorado for a case that took decades for justice in Season 31, Episode 18 FOOTPRINTS IN THE SNOW. When Jonelle Matthews goes missing right before Christmas in 1984, detectives focus first on the family. When her body is tragically uncovered years later two credible suspects have emerged and Dennis, detectives and podcasters are left to sift through a snowbank of information and missing information, trying to figure out what really happened to Jonelle and who is responsible. Kimberly and Katie have a lot of questions per usual and sense there is...
2023-02-231h 34
Progressive Podcast AustraliaComplaining about the Rule (XR's 3.5% Rule)On episode 284 Nick is joined by Harley to investigate Extinction Rebellion's claim that once 3.5% of the population of a state is mobilised in sustained protest, success is guaranteed. We also discuss the implications for the environmental movement and animal activists. Harley was active with the group Animal Rebellion in the UK over the last few years and this group is also guided by this 3.5% rule. This show is replayed from Freedom of Species on 3CR Community Radio: https://www.3cr.org.au/freedomofspecies/episode/investigating-extinction-rebellion%E2%80%99s-35-rule For more on the 3.5% rule, you can re...
2022-12-291h 04
The Weight Is Over™ Dietless Living® 360Dietless Living® 360 Degrees Podcast | Episode 029 with Nick MatthewsWhy do some people deliver under pressure and others don’t? Nick Matthews shares what he knows about mental strengthening that he learned through 20 years in the RAF as a squadron leader. Watch this week’s episode of The Weight is Over™ and find out why and how you can build your own mental strength and be successful in overcoming the obstacles and challenges in your life. Watch this great episode of Dietless Living 360 Degrees on YouTube or listen to it on Spotify, iTunes, Google, or Amazon Music and find out.
🎙...
2022-11-2035 min
PEPPER FOR YOUR STEAKP5E009 - 4th of July 2022 - "A State of War " - Maverick MatthewsOpening Quote:
Russian Defector Yuri Bezmenov - Via The Joe Rogan Experience #1838
Opening Music:
Chris Stapleton - Nashville, TN from the album "Starting Over"
This episode is dedicated to the Ideals and Principles and Freedom of the Citizens of the United States of America
Honor Roll
Hunter Owen West Carvalho
Lauren Meyer
Jeremi Ossman
Jake Colinda
Ryan Carvalho and Family
Jim Gales
Hunter Stockton Thompson
Erica Thompson
Slad...
2022-07-041h 16
Tri Beginner‘s LuckTIME TO TRI: PART 2 with Katie Matthews and Kayla EdwardsIt’s beginner’s season. Well, actually it’s always beginner season for us because there is always a race to learn to TRI. For the month of June, we will highlight beginners as they share their stories. It’s the modern-day race report if you digg.
This week’s featured beginners are: Katie G. Matthews and Kayla Edwards.
Katie G. Matthews knows that if at first you don’t succeed, dust yourself off and tri again, thanks to Aaliyah for making those lyrics popular. First, Katie was encouraged by her Life Coach to try a tri. Then, she...
2022-06-081h 01Food Business Marketing - Brand Strategy Tips to Build a Business You Love111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm MakingHave you ever noticed something in your business isn't working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren't working the way we want them to—and decide what to do about it. Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when something in your business is out of...
2022-05-2521 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed CopyHave you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you're talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie's passion for health and wellness – and clear messaging – and the episode highlights their shared enth...
2022-05-1131 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)As you're working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you've done the work to create your brand's North Star, it serves as the guide and the glue for everything you do on the front AND back end of your business. It helps you make decisions that will deliver a consistent, cohesive, and relevant experience to your consumers. More importantly, it can help them know how to talk about...
2022-04-1323 minFood Business Marketing - Brand Strategy Tips to Build a Business You Love107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)Brand strategy work is something that is second nature for big brands, but not as common for small brands. There's so much to do when you're wearing all the hats that it can seem like something you'll get to "next." While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the concepts they use to focus on the key parts of the process to help you build a brand that stands out no matter who you're lined up next to. Today on Episode 107 of the Real...
2022-03-3023 min
Vocal Revolution Podcast🌹 🎶 Vocal Revolution Episode 17 - The Embodied Voice with Randolph Matthews🌹 🎶Vocal Revolution Ep 17 - The Embodied Voice with Randolph Matthews Release Date: March 4th 2022
🌹 🎶 The voice is the healing tool - composer, performance artist and voice facilitator Randolph Matthews shares a wealth of wisdom about how we can claim the joy, beauty and power of embodied vocal expression.
🌹 🎶 Randolph Matthews is a composer, performance artist and voice facilitator. His musical career spans over 2 decades and his expertise saunters through jazz, blues and contemporary dance. Randolph performs and creates work nationally and internationally with collaborations across interdisciplinary art forms. He has performed with artists such as Herbie Hancock, Grace...
2022-03-041h 02
Food Business Marketing - Brand Strategy Tips to Build a Business You Love105. New Episode Index to Help Your Food Brand Stand OutWith over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we've put together a list of some of our best episodes organized around the Brand Strategy Streamlined process: Define/Refine, Align, and Activate (and a few other categories to help you really navigate the topics...100+ episodes is a lot of content!). Today on Episode 105 of the Real Food Brands Marketing...
2022-03-0211 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love101. Brand Strategy 101: Positioning Your Food Brand to Stand OutAfter episode 100, Katie's daughter suggested that she "start over," and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak. Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes over the five W's of how Brand Strategy can help you go from making a great product to building a strong brand that is well-positioned to stand out: WHAT, WHERE, WHO, WHEN & WHY. In This Episode: The winners of the 100th episode giveaway! Why it's always a good idea to...
2022-01-0527 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway!When we launched the podcast in March 2018, we didn't know exactly what the future would hold but we took a leap. It's been a steady build over the past few years and we're so thankful for all our listeners and guests who have made this show an enriching and rewarding experience as we work collectively to help more people get access to real food. Today on episode 100 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva reflects on one hundred episodes, shares her motivation behind working with food business owners 1:1 as well...
2021-12-2216 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love99. Strategy Does Not Have to Come at the Expense of ActionFor a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you've got the clarity and confidence to know what to do next. Today on episode 99 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why starting with strategy can help your tactics come together. In This Episode: The 3 main benefits of taking time to set your North...
2021-12-0818 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love98. Insider Tips to Get on Podcasts and Boost Your Food Brand's VisibilityPodcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to make the right pitch, and what to do once you're booked for an appearance. In This Episode: Why being a podcast guest can be great for...
2021-11-2429 min
Yes, I Work From HomeCustomer Success in Small Business from Home, with Katie MatthewsKatie Matthews works from her home in Portland, Oregon, as the leader of the Customer Success team at The Presentation Company, a women-owned consulting firm helping enterprise customers create a culture of storytelling within their teams. Katie has worked from home with TPC for nine years, but she's been working from home for 15 years altogether. She's been the director of Global Accounts & Training Operations, with rare onsite or work trips.In this episode, Katie shares how she spends time leading her team as well as communicating with clients directly and is on Zoom a fair amount. As...
2021-11-161h 20
Food Business Marketing - Brand Strategy Tips to Build a Business You Love97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live!While Katie loves her 1:1 work with clients, she's become increasingly aware that her impact is limited by the number of hours in the day. At the same time, while the Real Food Brands Marketing Podcast can help you piece together the process, there's space for something in between the two—a self-guided but structured resource to help you create a strong brand strategy for your food business. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva introduces her solution – her new self-paced brand strategy course, Brand Strategy Streamlined™. In This E...
2021-11-1019 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love96. 5 Steps to Accelerate Progress Towards Your VisionMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase "a vision without a plan is just a dream." Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her simple (but not always easy) 5-step process for accelerating towards making your vision a...
2021-10-2717 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love94. Brand Strategy FAQ: Setting Priorities and Building Your Team Around Your BrandAfter you invest time developing your brand strategy to position your brand to stand out then you're ready to put your plan into action. You see all the opportunities to make changes but there are so many opportunities that it can be intimidating. So the big question at this phase is typically what "what should I do first and who can help me?!" Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva addresses one of the most frequently asked questions during the Activation phase of her one-on-one work with food business...
2021-09-2922 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love93. Brand Strategy Mistakes and How to Fix Them (REPRISE)This week, we're revisiting episode 49 from last year that is still super relevant today. We've been talking through brand strategy our last few episodes, and this refresher on common brand strategy mistakes and how to fix them is worth a second look. Enjoy! Brand strategy is an essential part of building a business that will grow, but we see a lot of food businesses make the same mistakes when it comes time to actually put it into action. On this episode of the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva goes over the four...
2021-09-1520 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveDoes Your Food Brand's Personality Shine Through?If your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order to connect with the right people. It's important to let your brand's "true colors" shine through to help set your brand apart. Having a clear idea of what personality you want for your brand and how your brand will show up consistently in the world is a key deliverable...
2021-09-0119 min
Knit A SpellEpisode 20: The Sun & The MoonText the Show! Episode 20: The Sun & The MoonSeptember is all about SYMBOLOGY at Knit A Spell so Katie and Jim are started BIG with The Sun & The Moon! These two symbols are big themes in many areas of life, energy, astrology, and divination to name a few.Jim expands on The Sun and The Moon meanings in palmistry and astrology while Katie reflects on her view of them in the world of tarot cards. The relationship between these two symbols goes beyond the obvious relationship between day and night or dark and...
2021-09-0143 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveThe 3-Step Brand Strategy Streamlined ProcessIt can be hard to know where to start when you're thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, "a vision without a plan is just a dream." That's why we spend so much time on brand strategy: to give you the framework you need to put your vision into action. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva walks you through her three-step process to streamline your brand strategy.
2021-08-1827 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love90. My 2 Favorite Questions: Market Research For Food Business Owners:One of the best things you can do for your brand is to talk to people. But how do you know if you're asking the right questions to the right people? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares a trick she normally reserves for her 1-on-1 clients: the two best questions you can ask when you're talking to current or potential customers. In This Episode: Why talking to consumers is so valuable for brands. How to create space for consumers to develop...
2021-08-0426 min
Simplifying Mom Life | Christian Homeschool Mom, Overwhelmed Motherhood, Calm Routines & Faith-Based ParentingSpecial Needs Spotlight: ADHD? Autism? Know Your Bio-individual Nutrition Needs with Julie MatthewsYou can find Julie online at www.bioindividualnutrition.comEnjoy the show:Receive a free SECRET to increased overnight success at:podcast.familysuccesssecrets.comBe sure to find Katie and Steve on social media!https://www.facebook.com/Family-Success-Secrets-100597778722361https://www.instagram.com/familysuccesssecrets/https://www.instagram.com/katiekeene20/https://www.instagram.com/steve.keene7/ For Special Needs Families:https://www.facebook.com/groups/653925725295436 Steve Keene - High-Performance CoachingLinkedin: https://ww...
2021-08-0418 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love89. How to Get Past Feeling Stuck in Mid-AirEvery time we take a leap—whether we fly to the level we want—we are strengthening our wings. But we don't have to just wait and see what happens when we leap because it's never good to feel like we're stuck in mid-air for too long. The resources, tools, and people we surround ourselves with make an enormous difference in terms of how likely we are to fly to a new level. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why now is the time to get started on b...
2021-07-2112 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love3 Things That Brand Strategy Does NOT CoverA potential client once asked a really good question as he was reviewing his proposal from Katie: what is not included in the scope of the brand strategy work we will be doing together? Not only is this is a great way to be clear with collaboration in an area of your business that you are less knowledgeable about, but it also helps you understand more precisely what something is by defining what it is not. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains 3 things that brand strategy does...
2021-06-2316 min
Six Degrees of SegregationMarcus Matthews - Trauma, Teaching and The More You KnowThis week's guest is Dr. Marcus, L. Matthews from Memphis, Tenn., who a self-proclaimed "doctor from the hood." Marcus is the Executive Director of the Matthews-Fayne Foundation; a Professor at American College of Mental Health Education (ACMHE), and Assistant Principal at Nicholas Hobbs Academy. He's also the author of three books: "I Am Not the Father: Narratives of Men Falsely Accused of Paternity," "Runners," and "Urban ACEs: How to Reach and Teach Students Traumatized by Adverse Childhood Experiences." Follow @SixDegreesofSegregation and @drmarcuslmatthews on instagram for a chance to win his latest book: Urban ACEs: How to Reach and Tea...
2021-06-151h 19
Creatives Rule the WorldEP305: Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie SellerMetal Marvels founder, Katie Seller, creates products for women who don’t fit the mold. Her journey will inspire you to stop worrying about what others think and bring your authentic self to the forefront of your brand. Here are the resources mentioned in the show: Expand Your Audience & Grow Your Sales Workshop 👉 https://www.flourishthriveacademy.com/amplifygrowth Metal Marvels 👉 https://metalmarvels.com Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum Are you enjoying the podcast? We’d be so grateful if you...
2021-06-0855 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveHow Well Does Your Food Brand Use Appetite Appeal?How can you get the right people excited to try your products, know what to expect, intrigue them to think about how else they can use it, AND be excited to part with their money to get their hands on what you're selling? It's a simple answer that applies to every food and beverage business in some way, yet many emerging brands don't spend enough time on -- appetite appeal. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why being intentional about appetite appeal is important and how to...
2021-05-2618 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveWhy Being Consistent Isn't Boring... It's Brand Building!When you're working on marketing and promoting your food business day in and day out, it's normal to start to feel like you're repeating yourself and to worry that you may sound boring. However, consistency is a vital part of building a strong brand. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why consistency is such a crucial component of a successful brand strategy. In This Episode: What Katie has learned in 3 years of consistently recording this podcast. Why consistency is one of the best tools...
2021-05-1220 min
Industry Insights With DPDSIndustry Insights with DPDS and Katie MatthewsThis week DPDS connects with Professional Dancer - Katie Matthews
Industry Insights connects with New Zealand born Katie Matthews. Katie talks about her career thus far and her early days of training to become a professional Ballerina before travelling and working in America.
Katie began her career dancing for the ‘Royal New Zealand Ballet after studying at the International Ballet Academy in New Zealand.
Having early success in her career Katie went on to star in the popular dance show ’So You Think You Can Dance’ where Katie was a top 10 finalist. Katie went o...
2021-05-0456 min
Other People's ShoesSEASON FINALE: Unique FlamingoEpisode NotesHave you ever seen a flamingo in person? Did you know that flamingos can fly 10,000-15,000 feet? Can you image if you had the ability to freely fly. However, sometimes we find ourselves stuck on the ground or maybe even stuck in a certain place. My guest, Katie Horner is the author of the best-selling book Faith like Flamingos. She is also the creator of the event called Get Out of The Boat taking place on April 30th. In this episode, Katie shares her journey in creating the book and why one trip visiting flamingos in...
2021-04-281h 09
Munchies and Mindset10 - Do You Have Your Oxygen Mask On with Elizabeth MatthewsWelcome to Munchies + Mindset...Elizabeth Matthews is a Can-Fit-Pro certified personal trainer and a registered holistic nutritionist with a life-long interest in health and fitness which includes a journalism background as an editor and contributor to health and fitness magazines such as Muscle Mag, Integrated Health Retailer and American Health and Fitness. She has co-owned her personal training business – Matthews Fitness and Nutrition with her husband Todd since 2011.Elizabeth is also the founder of her group fitness business – Elizabeth’s Fit Community which she started in January 2020 and took fully online in March 2020. Her community create...
2021-04-2126 min
DREAM THINK DO | Motivation, Encouragement & Strategy319: Katie Russell Newland - Slumps Are Meant to be BrokenKatie Russell Newland is a writer and sports enthusiast based in Austin, Texas. She has a PhD in language and literacy from the University of Texas. She's a survivor of both Hodgkin's lymphoma and melanoma… and I'm grateful to say… she's fully in remission. Now… in 2018, Katie took an epic adventure and walked out a life-long dream. She traveled over 30,000 miles to visit 30 Major-League-Baseball parks in a single season to honor her late mother. And this all culminated in her taking the mound at Wrigley Field... home of her absolute favorite baseball team of all time… to throw ou...
2021-04-0628 min
No Room For DoubtEnjoying the Journey With Katie FranceThe brilliant Katie France joins me for this episode. The dungaree's designer that is often seen dancing in reels and hosting lives with fruity cocktails, opens up to share the things she's learnt on her journey. In this episode, you'll hear her share the impact coaching has had on her life and business and what's possible for her now that she's using her mind and her energy to proactively grow her business You can find Katie on Instagram @katiefrance.London and to check our her fab collection, head to her website is www...
2021-02-1729 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveOptimize Your Brand Story Using These Brand Strategy PrinciplesOn February 5th, Katie is launching her new Brand Strategy Streamlined program, which provides content, coaching, and collaboration to define, align, and activate your brand strategy. It's a combination of on-demand content you can move through at your own pace and live coaching and guidance to help you along the way. One of the key outcomes of a successful brand strategy is a clear brand story statement: a paragraph you can use as the springboard for how you weave your story through everything that you do. In this episode of the Real Food Brands Marketing...
2021-02-0319 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveFrom a Good Product to a Great BrandBrand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your consumers' needs in a way your competitors can't, or won't, to set your brand apart. In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains how to use Brand Strategy to...
2021-01-0619 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love3 Steps to Start the Year Strong by Rewriting Your StoryIt's safe to say that no matter who you are or what your goals were for 2020, things probably didn't quite go as planned. The critical thing to remember is that with everything that's changed in 2020, there are also new opportunities we're not seeing if we focus only on what didn't go as planned. For our end-of-the-year episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva takes us through an exercise to use the brand strategy concept of positioning (rather, repositioning) to look at things that happened in 2020 – what went well an...
2020-12-2320 min
Food Business Marketing - Brand Strategy Tips to Build a Business You Love72. 3 Steps to a More Effective Food Marketing PlanWhen it comes to Marketing Planning, Katie likes to say that 1+1=3. In other words, when all of your tactics are working together based on your marketing strategy, the whole is greater than the sum of its parts. This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva shares a three step process for marketing planning to help you better create your plan to align with your business objectives, then allocate resources to make it happen! In This Episode: Three steps to create an integrated Marketing Plan for...
2020-12-0925 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveIdentifying Your Ideal Consumer (Step 2 of Setting Your Food Business)Figuring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it's critical to your success. Luckily, there's a tool to help you get specific about what you want to do: an ideal consumer profile. Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva picks up with part two of our three-part series on the ins and outs of developing your Brand Strategy. In this episode, Katie walks you through the three steps you...
2020-09-0223 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveLessons from an Uphill ClimbIn this episode of the Real Food Brands Podcast, host and Natural Food Brand Strategist Katie Mleziva shares a story that highlights why sometimes you need to just put in the work and watch out for shortcuts, what might happen when you change directions, and why you shouldn't be afraid to ask for help. In This Episode: How races are won and lost on hills. Why working hard now can pay off in the future. The risk of taking shortcuts too soon. How changing directions is important but needs to be done carefully. Why we need t...
2020-07-0817 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveMeeting Consumer Needs - What Are You REALLY Selling?Consumers need us more than ever. As their needs are changing to adapt to the "new norm," they are building new routines and discovering new pain points that in turn create new opportunities for us to serve, support and delight. In this episode of the Real Food Brands Podcast, host and Natural Food Brand Strategist Katie Mleziva talks through the Elements of Value pyramid, and how it can help you get more clarity about what you're really selling and why it matters to your ideal consumers. In This Episode: A reminder about the three...
2020-04-2923 min
Useful Idiots with Katie Halper and Aaron MatéSuper Tuesday Review, Sanders’ Strategy Moving Forward, and Saying Goodbye to Chris Matthews*Disclaimer*: This episode was taped on Wednesday, March 4, before Elizabeth Warren suspended her campaignMatt and Katie discuss the results of Super Tuesday, say goodbye to Pete, Klobuchar, Bloomberg and Chris Matthews, and how Bernie needs to change his strategy.*Merch Link*: https://teespring.com/stores/useful-idiotsLearn more about your ad choices. Visit megaphone.fm/adchoices This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.usefulidiotspodcast.com/subscribe
2020-03-0558 min
Useful Idiots with Katie Halper and Aaron MatéRo Khanna on Military Spending, FOSTA-SESTA, and the 2020 Primary, Plus Chris Matthews' RantRepresentative Ro Khanna joins the show to talk about his work in on military spending, FOSTA-SESTA, Bernie's campaign. Matt and Katie dissect a Chris Matthews rant and moreLearn more about your ad choices. Visit megaphone.fm/adchoices This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.usefulidiotspodcast.com/subscribe
2020-02-131h 14
The Katie Halper ShowBONUS - Bernie Saving Lives with Amy Curotto dedicated to Chris Matthews & AndreaDespite Chris Matthews' insane claims that Sanders will have him shot in Central Park and wouldn't help someone one on the side of the road, Sanders is the first candidate who would help someone. Ask Amy Currotto, who he told to get out of the street, or Andrea Mitchell who was getting trampled, or the people who fainted at rallies he interrupted to get them help.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2020-02-1226 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveUsing Content Strategy to Streamline Food Business Marketing with Chelsea RaineyHaving one integrated marketing plan, versus a more ad hoc and piecemeal approach, helps make sure that all of your efforts are consistent, coordinated and focused on creating a purchase cycle that eventually turns your customers into brand advocates. Between the visuals and the brand story that you're telling, your content is your chance to draw people in, build trust, and have a genuine conversation with your customers. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Chelsea Rainey, the Founder of Culinistics, which helps aspiring food and beverage entrepreneurs create...
2020-01-0836 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveHow Soñar! Foods Brings Their Brand's Mission to Life with Maria Garcia Brennan and Pete BrennanHaving a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of Soñar! Foods, an organic grain-free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they do with their business. Katie highlights Soñar! as an example of a natural food brand that is...
2019-12-1143 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveThe 5-Minute Food Business Brand Strategy FormulaThere's so much that goes into developing and documenting the brand strategy for your food business, but if you want to pare it all down to the basics to define or refine your strategy in just a few minutes, this formula will help you get you started. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva does just that, with her V+3 C formula. That stands for Vision, Competitor, Consumer, and Company - the four things that can guide your efforts to create a meaningful point of difference for your brand so you c...
2019-11-2716 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveUsing Strategic Mapping to Set Priorities for Your Food Business with Ainsley MoirWhether you're just starting out or scaling your food or beverage business, there are so many things to do that you can't possibly do them all (well) at the same time. The key is to figuring out how to prioritize so you can turn your laser-like focus into a competitive advantage. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Ainsley Moir, Founder and Lead Brand Strategist of the Healthy Food & Beverage Group, about how to set your priorities with a Strategic Mapping exercise, including the 8 Strategic Priorities Katie had adapted s...
2019-09-0428 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveBuilding Your Brand Through CommunityBeing an entrepreneur and building your food brand is not easy. Having a trusted circle of other entrepreneurs in your life to share your opportunities and hurdles to help you determine the best path forward can make all the difference. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva tells us why building a peer community for yourself as an entrepreneur is so important when building your food brand. Katie is going to be offering a Food & Beverage Entrepreneur Mastermind group this Fall, and she wants you to be aware of that opportunity...
2019-08-0726 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveHow to Define, Align and Activate Your Brand StrategyBrand strategy and marketing can be really confusing for a lot of people. There are a lot of options out there, and in order to make the right decisions, you need to lay a strategic foundation for your brand. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks through her 3-step framework for developing and implementing a brand strategy to make sure that everything you do helps you achieve your business vision and objectives. In This Episode: Why a brand strategy is essential for your business' success. The 3-step f...
2019-07-2427 min
Food Business Marketing - Brand Strategy Tips to Build a Business You LoveHow to Find Your Unfair AdvantageJoin host Katie Mleziva as she outlines ways to identify theunique "unfair advantage" that sets your food or beverage brand apart from the rest of the market. In This Episode: Three ways of looking at your main strengths Your product: What is it that makes your food product stand out? Is it a completely new kind of product, or if it is a commodity product, what about the ingredients or the story makes it uniquely beneficial to your customers? Your people: Starting with yourself, what about your personal and professionalstory sets your brand apart...
2019-01-2319 min
The Modern Therapist's Survival Guide with Curt Widhalm and Katie VernoyReflections on The Evolution of Psychotherapy Conference: Modern Therapist Problems and the Question of DiversityIt’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.In this episode we talk about:We reflect on our experiences during the conference as well as share perspectives fr...
2017-12-1932 min