Shows
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands138. Scale Up or Step Away: What’s Next for Your Food Business? - with Jordan Buckner of FoodBevyAt some point, every business owner has a moment of reflection—is this brand ready to grow, or is it time to let go? And the reality is that you may even go back and forth on the same day, right?! In this episode, I'm joined by my new co-host Clint Matthews, co-founder of Start Right Foods, and Jordan Buckner, founder of Foodbevy. Jordan shares his behind-the-scenes journey of launching his first food brand, winding it down, and using those lessons to build a thriving support hub for food business founders. What you’ll l...2025-06-2733 min
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer MeetingToday I’m joined by Clint Matthews—co-founder of Start Right Foods and my NEW GUEST COHOST! I'm excited to share that Clint will be joining me in some future episodes to bring a fresh food business founder and sales lens to the conversation. Today we’re kicking things off with a powerful tip you can bring into your next buyer pitch. In ep 137 we talk about: Clint’s journey building a brand over the past 10 years His #1 sales tip for food founders (and what to stop doing!) Why clear, concise communication builds trust with buy...2025-06-2012 min
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint MatthewsWhat does it take to get your food brand onto store shelves—and make sure it doesn’t blend into the sea of sameness? Clint Matthews, co-founder of Start Right Foods, joins host and Food Brand Strategist Katie Mleziva to talk about how the Start Right brand has evolved, why a strong brand strategy is a foundational piece for successfully scaling a brand, and what he’s learned about sales and packaging over the years. In this episode, we discuss: ✔️ How brand strategy shaped Start Right Foods’ packaging and messaging ✔️ The challenges and w...2025-02-1337 min