Shows
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands Out142. Sales Tips for Food Brands - Reach Out, Stand Out, & Follow ThroughIn Episode 142 of the Food Business Marketing Podcast, we (Katie Mleziva & Clint Matthews) dig into what it means to activate your sales plan—and take action. We cover everything from buyer outreach to building relationships and preparing for buyer meetings. What you’ll hear: Why your first step should be checking in on current accounts Where and how to find the right buyer contacts How to make your first outreach stand out What buyers are looking for in a pitch How to keep presentations short and effective The role your personality and persistence play in building trus...2025-07-2415 min
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands Out139. Is Your Brand Helping or Holding You Back? 4 Ways to Review and Recalibrate Your StrategyAs a food business founder, you’ve grown. Your business has evolved. Is your brand keeping up? In this solo episode, I’m taking a step back to reflect, with four simple yet powerful questions that can help you review your brand strategy. Whether things feel a little off or you’re just due for a tune-up, this episode will help you identify where your brand may be holding you back—and how to recalibrate. You’ll also hear about my new free guide, The Brand Review Guide for Food Business Owners, so you can take these...2025-07-0109 min
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands Out138. Scale Up or Step Away: What’s Next for Your Food Business? - with Jordan Buckner of FoodBevyAt some point, every business owner has a moment of reflection—is this brand ready to grow, or is it time to let go? And the reality is that you may even go back and forth on the same day, right?! In this episode, I'm joined by my new co-host Clint Matthews, co-founder of Start Right Foods, and Jordan Buckner, founder of Foodbevy. Jordan shares his behind-the-scenes journey of launching his first food brand, winding it down, and using those lessons to build a thriving support hub for food business founders. What you’ll l...2025-06-2733 min
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands Out137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer MeetingToday I’m joined by Clint Matthews—co-founder of Start Right Foods and my NEW GUEST COHOST! I'm excited to share that Clint will be joining me in some future episodes to bring a fresh food business founder and sales lens to the conversation. Today we’re kicking things off with a powerful tip you can bring into your next buyer pitch. In ep 137 we talk about: Clint’s journey building a brand over the past 10 years His #1 sales tip for food founders (and what to stop doing!) Why clear, concise communication builds trust with buy...2025-06-2012 min
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands Out120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint MatthewsWhat does it take to get your food brand onto store shelves—and make sure it doesn’t blend into the sea of sameness? Clint Matthews, co-founder of Start Right Foods, joins host and Food Brand Strategist Katie Mleziva to talk about how the Start Right brand has evolved, why a strong brand strategy is a foundational piece for successfully scaling a brand, and what he’s learned about sales and packaging over the years. In this episode, we discuss: ✔️ How brand strategy shaped Start Right Foods’ packaging and messaging ✔️ The challenges and w...2025-02-1337 min