Shows
A LITTLE TOO QUIET: THE FERNDALE LIBRARY PODCASTLibrary Spotlight: Northville District LibraryThis week, Jeff and Mary Grahame are chatting with Katie Rothley from the Northville District Library. Katie is the Marketing & Public Relations Librarian at Northville! She has a lot of energy and ideas and plenty of interesting things to share about her library and the resources it offers to the community of Northville!
https://northvillelibrary.org/
2024-10-1837 min
Library Marketing for Library MarketersEpisode 15: Library Marketing & Communications Conference with LMCC Presidents, Maria & JenniferWelcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at: https://www.librarymarketingconference.org/Congratulations to all of the scholarship winners and all of the exciting speakers who will be sharing their expertise at the conference! Apologies for some of the background noise in the recordings!Maria Atilano is the Student Engagement Librarian at the University of North Florida's Thomas G...2023-09-2149 minLibrary Marketing for Library MarketersEpisode 14 with Sarah Tolle - Marketing Strategies/Core Emotional ReasoningWelcome to our fourteenth episode; this episode was actually recorded on October 13, but life kind of got in the way for me, so I apologize. Here, I speak with Sarah Tolle, content strategist working as a Content Director for Black and White Zebra! You can find her online via her website: sarahtolle.com. Thank you again to Sarah for being my guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com...2023-09-021h 01Library Marketing for Library MarketersEpisode 13 with Sara DeVriesHey, how’s your July going? We’re on to episode 13, which was originally recorded last year before the holidays and has minimal edits! Apologies for the ongoing long spells of silence; that’s what happens when I get busy with teaching painting classes at local libraries in my area AND working full time. I always plan to not go so long between episodes again, but you know how life can be! Also I still need to figure out balancing in my edits, and once I figure out how to do that on Soundtrap, it’s on! So please know tha...2023-07-2059 minLibrary Marketing for Library MarketersThis time we're talking with Meghan KowalskiThanks for joining me for episode 12. This podcast episode features guest speaker Meghan Kowalski, who is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America's Mullen Library where she held positions in both public and technical services. You can reach her on Twitter (@meghan1943) or Instagram (meghan1943). She is the author of the Substack newsletter “The Weekly Wrap” (https://meghankowalski.substack.com/). You can also visit her website (www.meghankowalski.com) to see a portfolio of her work and read her blog.Thank you again to Meghan for...2023-06-1054 minLibrary Marketing for Library MarketersWe're back! With Ann Gynn, from G Force CommunicationHey I’m back! And here is episode 11, which was originally recorded in December of 2022 (last year) and has minimal edits! Apologies for the long spell of silence. I plan to not go so long between episodes again, but you know how life can be! Also, it was pointed out to me that I need to use balancing in my edits, and once I figure out how to do that on Soundtrap, it’s on! So please know that I do appreciate any feedback you share with me!This podcast episode features guest speaker and well-known marketing guru, Ann Gynn, and...2023-04-2054 minLibrary Marketing for Library MarketersAcademic Library Marketing & Marketing from the Heart - with Stephanie Espinoza Villamor and Kimberly ShotickWe've reached double digits! Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk with these professionals because they're so kind, creative and considerate, and they're authors! Check out or purchase their book:"Practical Marketing for the Academic Library": https://www.amazon.com/Practical-Marketing-Academic-Stephanie-Espinoza/dp/1440872228https://www.abc-clio.com/products/A6139P/2022-12-141h 02Library Marketing for Library MarketersWhat brought you to the Library Marketing & Communications Conference 2022In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously allowed me to ask them questions that I forgot to get their names for an appropriate shout out to!Curious about the Library Marketing & Communications Conference? It's held annually. Visit their website for more information, to sign up for their newsletter, to signup to volunteer for next year's conference, or to purchase swag, here: https://www...2022-11-1223 minLibrary Marketing for Library MarketersWelcome back Angela & Mark, and thanks for joining us Ned! Also: User Experience - with Angela Hursh, Mark Aaron Polger, and Ned PotterIn our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a super helpful book called "The Library Marketing Toolkit" published in 2012. Find Ned online here: https://www.ned-potter.com/Purchase his book through your favorite seller, or find it on Amazon here: https://www.amazon.com/Library-Marketing-Toolkit-Ned-Potter/dp/1856048063I'll be at the Library Marketing & Communications Conference (LMCC) in Indianapolis next...2022-10-291h 10Library Marketing for Library MarketersSocial Media engagement, Journalism, and our unique communities - with Jeff MiloIn our seventh episode, I met with fellow Michigander and local TLN Library friend, Jeff Milo. My apologies for the lateness in which I am posting this; we recorded a few weeks ago and my library has been incredibly busy with preparing our next quarter's print newsletter, among other things. I've been exhausted!Jeff Milo has been working in libraries for more than half his life. Jeff started creating content for the Ferndale Library's social media accounts within his first month on the job and more than a decade later, he's still finding inventive and engaging ways...2022-10-1945 minLibrary Marketing for Library MarketersSocial Media, Email Marketing, CTA, & Super Library Marketing - with Angela HurshIn this episode, I'm thrilled to be talking with Angela Hursh again! Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. And has 20+ years of experience as an Emmy-award-winning broadcast...2022-10-091h 01Library Marketing for Library MarketersMarketing & Communications intersects with all other areas of Libraries - with Cordelia AndersonIn this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.Cordelia is Accredited...2022-10-0953 minLibrary Marketing for Library MarketersBuilding a marketing department, and successful marketing campaigns with Meghan McCorkellIn this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan!Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www...2022-10-0558 minLibrary Marketing for Library MarketersMarket Research informs your library marketing & more - with Mark Aaron PolgerIn our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!Mark is currently on sabbatical from...2022-09-2359 minLibrary Marketing for Library MarketersDon't market everything to everyone; focus on specific things - with Chris BoivinIn this episode, I interview Chris Boivin, Assistant Director of Community Relations and Marketing for the Jacksonville Library system, which has 21 locations serving a large population in Florida. Chris has spent over 7 years in this position, co-managing an exceptionally talented team, and learning a lot along the way. He shares his insight gained from running marketing campaigns, and how it's really not about what "you're" trying to get your patrons, cardholders, users, or customers (however your library labels your guests) to do, it's more about how to figure out what they like, send them that, and that is what...2022-09-0436 minLibrary Marketing for Library MarketersIntroduction to MEHey everyone, thanks for joining me. This is my first episode and I stumble a bit but I'm hoping I will become a better speaker over time and there will be less "uh's" and "erms" to be distracted by. Please send feedback, ideas, constructive criticism, and anything else that comes to mind to: info@thelibrarianmarketer.orgIntro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.2022-09-0410 min