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The Upside-Up Marketing PodcastThe 3 Conversations You’re Not Having (That Would Fix Your Message Tomorrow)Send us a textIt sounds like clickbait – but it isn’t.There are three people already in your world who know more about why your offer isn’t converting than any strategist or sales coach ever could.They’re not your coach. They’re not your audience. But they are the key to finally understanding why your message isn’t landing the way it should – and what to say instead.In this episode of The Upside-Up Marketing Podcast, I’m sharing the specific conversations most founders overlook – and why listening differently might...2025-07-0916 minThe Upside-Up Marketing PodcastHow to Build a Business That Works for You – Not Just Your ClientsSend us a textDoes your business look great from the outside… but feel like a constant juggle behind the scenes? Like it’s helping your clients, but it’s not really working for you?If you’re caught in the trap of doing all the “right” things but still feel stuck, this episode of The Upside-Up Marketing Podcast is for you. I’m joined by Jenni Donato to explore how to design a business around your life – without compromising on client results. ======================= MENTIONED IN THIS VIDEO: 👉 You can find...2025-06-2535 minThe Upside-Up Marketing PodcastStop explaining your offer – and start selling it. Here's how. (Ep#25)Send us a textYou’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversions, even if it looks flawless.You’ll learn why leading with logic rarely lands, and how one simple shift in your copy can change everything from “let me think about it” to “when can we start?”======================= MENTIONED IN THIS VID...2025-06-1115 min
Help Before You Sell: Authentic Business MarketingEthical Marketing, Conversations, and Research (feat. Katie Spreadbury)What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way?In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consultants and creatives get clear on the real problems their audience is facing, and how to talk about those problems in a way that cuts through the noise and builds real trust.Katie also shares her own podcas...2025-05-2948 minThe Upside-Up Marketing PodcastThink You’re ‘Too Introverted’ to Network? Think Again! (Ep #24)Send us a textNetworking has a bit of a reputation problem. Too salesy, too shouty, too not you.If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this episode is for you.In this episode of The Upside-Up Marketing Podcast, I’m joined by Janine Friston from The Female Business Network to explore how networking can be quiet, powerful, and totally on your terms – even if you’d rather hide in the toilets than “work the room”.We’re unpacking the real value of n...2025-05-2821 minThe Upside-Up Marketing PodcastHelp! I've Attracted An Audience of Freebie Hunters! (Ep#23)Send us a textYou’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you.In this episode of The Upside-Up Marketing Podcast, I’m digging into what’s really going on when your audience engages with everything but your offers, why this doesn’t mean your audience is broken, and how to shift the dynamic so more of your fans...2025-05-1418 minThe Upside-Up Marketing PodcastNail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)Send us a textMost online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of...2025-04-3021 minThe Upside-Up Marketing PodcastFriend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21)Send us a textYou’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them back.In this episode of The Upside-Up Marketing Podcast, I’m unpacking why familiarity doesn’t always lead to sales – and what you need to focus on instead. ...2025-04-1618 minThe Upside-Up Marketing PodcastMessaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)Send us a textAttracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life.In this episode of The Upside-Up Marketing Podcast, Colette shows us how to make the messaging shifts that draw in high-calibre clients. Colette shares her upgraded approach to the concept of the “ideal client” that bring her people that are ready and willing...2025-04-0224 minThe Upside-Up Marketing PodcastThese 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19Send us a textSome words work for you in marketing. Others work against you - without you even realising it.If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using.In this episode of The Upside-Up Marketing Podcast, I’m revealing five words that could be costing you clients, and what to say instead to attract the right buyers and make your message stand out.======================= MENTIONED IN...2025-03-1923 minThe Upside-Up Marketing PodcastDon't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)Send us a textMost online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need?In this episode of “The Upside-Up Marketing Podcast”, I’ll show you why asking “What do you want?” leads you astray, and what to ask instead to create offers that sell. ...2025-03-0518 minThe Upside-Up Marketing PodcastTurning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence.Send us a textSome people in your audience are already convinced they want to work with you—just not yet.They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to come. Meanwhile, others jump in without hesitation.What’s the difference? Is it them? Is it your offer? Or is it something in your messaging that’s keeping them on the fence?In this episode of The Upside-Up Marketing Podcast, I’m breaking down why potential clients hesitate and how to turn “one d...2025-02-1914 minThe Upside-Up Marketing PodcastWant More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16)Send us a textIf your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem.Most business owners rely on testimonials and reviews to gauge how they’re doing, but those only tell you part of the story. The truth? Your happiest clients will shout about you, your unhappy ones might warn others, but the ones in the middle—the ones who could become loyal fans—often say nothing at all.In this episode of The Upside-Up Marketing Podcast, I’m breaking down...2025-02-0519 minThe Upside-Up Marketing PodcastThe "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15)Send us a textThe ideal client avatar is an outdated strategy that has no place in 2025. Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But you know who didn't find it hard? The businesses who were marketing to REAL people.In this episode of The Upside-Up Marketing Podcast I'm examining what this means, and how you can apply it to your business. 👉 You can get your hands on the questions I ask new c...2025-01-2231 minThe Upside-Up Marketing PodcastIs it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14)Send us a textIs it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer?If you don't - will you ever make sales?In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll feel more comfortable with where you draw that line (it will be different for all of us), and I share my guiding principle that will see you right however you...2024-12-1126 minThe Upside-Up Marketing PodcastWhy your message isn't landing with your audience (and what to do about it) (Ep#13)Send us a textYou're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing with your audience and it's hitting your sales. In this episode of The Upside-Up Marketing Podcast I'm looking at three why that might be (four actually because I thought of a bonus one too!) and what you can do to fix it. You can get your copy of the Ideal Client ANTI-Avatar here: https://www.or...2024-11-2623 min
Spilling the Tea on Business5 I Why Market Research is a MUST For Your BusinessIn this episode, we explore one of the most powerful tools every business owner should be leveraging - market research. I’m joined by Katie Spreadbury, an expert in understanding market trends and customer needs. Katie walks us through how market research can help you avoid costly mistakes, better understand your audience, and make informed decisions that can take your business to the next level.Key Takeaways:Understand Your Audience: Katie highlights how knowing your target audience inside and out through market research will help you craft services or products tha...2024-11-1830 minThe Upside-Up Marketing PodcastEscaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12)Send us a textThis is an episode about why most small businesses' market research sucks - and what to do instead.“I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know”You hear marketers and copywriters (and let’s face it, me) banging on about doing your market research. But if you’re like a lot of the businesses I work with, you’ve tried that before but are finding you’re not really getting much out of...2024-11-1219 minThe Upside-Up Marketing PodcastCreating content for your business that your audience actually wants to read (Ep#11)Send us a textYou've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out.In this video I'm sharing a shift in thinking to help you create content that serves both your goals as a business, and your audience's goals - keeping them in your audience, boosting engagement and ultimately leading to more sales.Plus an AI-free exercise to make sure you never run out of unique relevant content again! You c...2024-10-2918 minThe Upside-Up Marketing PodcastMisfits: When your offer and audience aren't right for each other (Ep#10)Send us a textIf your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience?And if it is, do you change the audience or the offer?That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it.As a solopreneur running your own small business, this all falls to you so my aim is to help you focus on the right things - the things that matter...2024-10-1521 minThe Upside-Up Marketing PodcastThe Anatomy of a Successful High Ticket Offer (Ep#9)Send us a textIf you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting.In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite.We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually want to buy.Oh and you get to find out why I was disqualified from school sports day!You can download your complimentary guide to "Three Techniques to...2024-09-1725 minThe Upside-Up Marketing PodcastSelling without sales calls (Ep#8)Send us a textSales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you?That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alone.You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co...2024-09-0322 minThe Upside-Up Marketing PodcastWhat business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)Send us a textIf you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you.You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping you from making sales.Learn the one big shift I help my clients make in the way they approach their business - and sharing the how-to so you can have a go for...2024-08-2023 minThe Upside-Up Marketing PodcastThe "ideal client avatar" concept is broken (Ep#6)Send us a textIf you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024.If you find your "ICA" is an arbitrary collection of characteristics you feel no connection to, it's time for a new approach. The "Anti Avatar" approach....2024-08-0616 minThe Upside-Up Marketing Podcast"Niching down" when you love variety - a new way for online business owners (Ep#5)Send us a textEvery guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone?The brutal fact is that if you are trying to speak to everybody in your content and with your offers, you will end up being heard by no one.But if you love t...2024-07-2314 minThe Upside-Up Marketing PodcastOvercoming "Offer Apathy" in your Audience (Ep#4)Send us a textAre you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it.You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validateFind me on socials!LinkedInFacebookInstagramYouTube2024-07-0915 minThe Upside-Up Marketing PodcastMarketing without the tricks or the icks (what to do instead) (Ep#3)Send us a textIf you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to do marketing again......this episode is for you.It's why marketing can feel so uncomfortable. It's why we shy away. It's the story of why the Upside-Up...2024-06-2514 minThe Upside-Up Marketing PodcastWhy people aren't buying your offer [Avoid these mistakes!] (Ep#1)Send us a textYou've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying?If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how you can overcome them.Plus I will be sharing a social media post/email you can share TODAY to learn more about why your people aren't buying, so...2024-06-1116 min