Shows
The Mental LoadFeeling judged and the mental loadWhen men judge women for the mental load and how we choose to handle it.In this hot take, Katlynn discusses why sometimes as mothers, we might feel judged by our partners for the way we parent in certain situations/at certain times. But the reality is, that sometimes this is a result of the massive weight of the mental load and our parenting choice at that moment is an effort to lighten that load.
2025-01-1615 minThe Mental LoadWhy Re-Delegating Chores to Kids Creates Mental LoadWhen husbands pass chores off to their kids it creates more mental load for women. In today's hot take, Katlynn discusses why passing the buck on chores might seem helpful and like husband's are teaching kids a lesson, but it really just keeps the mental load in place.More and more, men are realizing and becoming aware of the need to lighten the mental load in their households. Especially when it comes to daily chores and tasks. A new trend we've noticed emerging however, is that, when men are asked to do a task or...
2024-12-1909 minThe Mental LoadNo Excuses - The Mental Load of Daily ChoresThe mental load of daily responsibilities outweighs occasional maintenance chores.In this week's hot take, Katlynn discusses how, when men and women are raised differently, it creates a large gap in how they view household responsibilities. Men often say things like "I don't have to help with the dishes on a daily basis, because I handle the car maintenance". Which would be the equivalent of women saying "I don't have to help with the dishes on a daily basis because I plan birthday parties." While things like house maintenance and car maintenance are...
2024-12-1211 minThe Mental LoadThe Sound of Silence - I Need Help!How to immediately lighten the mental loadIn this week's hot take, Katlynn discusses how to identify when you're overwhelmed by the mental load and how to immediately get relief.Bodily cues can tell us we're at our limit:Tightening in your chest/feeling anxiousShort temperHaving brain fogOther cues from our brain might be:Feeling like you're taking in too much informationNot enjoying your normal activitiesFeeling disconnected or conversely overstimulatedWhen you need to get immediate relief try the sound of silence. Eliminate any extra noise you don't...
2024-11-2713 minThe Mental LoadAre you a nag? Or is he just inconsistent?"Just ask for help" when it comes to the mental load. Don't be a nag - why women are held to a double standard in the household.In this hot take, Katlynn discusses why women are held to a double standard; being told to ask for help to alleviate the mental load, while being called a nag when they ask if something's gotten done. Men often get a pass to forget; they have a safety net of their partners who remember everything and know how to communicate the details and...
2024-07-1106 minThe Mental LoadWeaponized Incompetence - Hot TakeThe mental load and weaponized incompetence. In this hot take, Katlynn discusses what weaponized incompetence looks like after women have been gone for a short or extended period of time from their homes. When we leave our home whether to travel for work or for time away for a little bit of self care, it's unfair to come home to a messy house and kids that are completely off schedule.Why is it that when we're out of town our husbands get to parent like they're in survival mode? But when we're home...
2024-06-2710 minThe Mental LoadThe Audacity - Moms Week DebriefWhy do millennial moms expect so much more from their husbands when it comes balancing the mental load?This week Angie and Katlynn debrief their episode with their boomer moms about the mental load. The two biggest takeaways from moms week were:They didn't have the language to talk about the mental load like millennial womenThey accepted and were ok with the way things wereWhich makes us wonder: where did we get the audacity?Merch Vision Board Mentioned in this episode:Joy School Affiliate Link
2024-06-201h 01The Mental LoadA Generational Take on the Mental LoadJoin two millennial moms and their boomer mothers to discuss the mental load.This week Katlynn and Angie host their moms and mother-in-laws to discuss the mental load and get perspective from a different generation. We have our moms here because we thought it’d be a fun way for people to get to know us but also because as we’ve discussed so often on the podcast, the mental load is gendered, it’s generational and there are so many social standards that keep it in place so we think it’s going to be fun t...
2024-06-061h 28The Mental LoadIdentity Theft: How the Mental Load takes Over Women's LivesHow the mental load takes over women's livesHow not to lose yourself in motherhood"I resent the fact that you (dads) get to maintain your individuality, while I do not."The Mental Load often takes over women's lives leaving us feeling unfulfilled and like we lost ourselves in motherhood. It's a form of identity theft that nobody warns us about. When you become a mom, everyone starts to view you as "{insert kid's name} mom" while dads don't become {insert kid's name} dad". Men get to retain their individuality while...
2024-05-0945 minThe Mental LoadPSA: Mother's Day & The Mental LoadThe mental load and mother's dayFor men: Why moms care so much about Mother's DayJoin Katlynn from the Mental Load Podcast in this Mother's Day hot take. Attention dads! Mother's Day for moms isn't necessarily about how big you celebrate it. It really comes down to being recognized for work that we feel is usually ignored.The holiday's usually fall into the mental load category because there's invisible labor that goes into planning them:- coordinating- planning the logistics- buying the...
2024-05-0209 minThe Mental LoadDon't Tell Me to Ask for HelpThe Mental Load: Why saying "Just ask for Help" is wrongOn this hot take, Katlynn discusses why men in relationships should not say "you just need to ask for help". This makes women feel:undervaluedunappreciatedtaken for grantedThe reality is that you chose to do this life together, so saying that she just needs to ask for help makes the mental load her problem, indicates that the things she thinks about are her job only and let's her know you don't think of them as mutual chores to share.
2023-11-0912 minThe Mental LoadSeason 2 Coming SoonShorter episodes and weekly hot takes are coming later this fall!The Mental Load will drop new season every summer and winter. This gives Angie and Katlynn time to research and create quality content during the off-season. Thanks to everyone who's supported us so far on this journey, we're excited to bring you some amazing guests and conversations soon.
2023-08-2202 minThe Mental LoadThe Mental Load - IntroChanging the mental loadHelping moms understand and balance the mental load of raising kidsDo you ever feel like you want to scream because you do all the stuff and things related to running your household and raising kid and yet nobody seems to notice how hard you work? We do. We're Angie and Katlynn. Two millennial moms brought together by our spitfire daughters. We're here to explore why the mental load exists, what keeps it in place and how we can change it to create a better...
2023-04-1903 min
Start MarketingContent Creation BurnoutContent creation burnoutThis week, I'm burned out on content creation. I'm wondering where it fits in to my business and if it's even worth it. I'm so burned out, I didn't even realize my mic wasn't plugged in for my recording. And, I couldn't even bring myself to re-do the episode. The question I want to ask is: Is it fair for marketing experts and coaches to tell you to "just create content"? I don't think it is. It's well intentioned advice because content really is king. But content creation is a full time...
2022-05-1211 minStart MarketingMarketing Strategy: How to Be a Podcast GuestLearn how to be a guest on podcasts to promote your small business. Hey Start Marketing listeners and welcome to today’s episode where we’re going to do a deep dive into how to use podcast guest spots as a way to promote your brand and business with our returning guest, Elaine Appleton Grant. Elaine Appleton Grant runs Podcast Allies, LLC, a training, consulting and podcast production company. She's passionate about teaching solopreneurs and mission-driven leaders how to produce and grow high-quality podcasts. A lifelong journalist, she reported, produced and hosted shows for three diffe...
2022-02-1738 minStart MarketingHow to get your Target Audience to Take Actionlearn how to write messaging for your small business that gets your customers and ideal clients to take action. This week I chat with Carrie Carr. Carrie helps her clients write engaging emails that drive action. Whether you're launching a course, launching a new product or warming up a cold audience, Carrie can help. Key takeaways from today's discussion:Messaging should drive actionHow to get people to open your emailsCrafting intriguing subject linesWhat you should say to drive salesConnect with CarrieWebsiteFacebookMusic: Tuesday...
2021-10-0738 minStart MarketingHow to Automate Your MarketingLearn how to automate marketing for small businesses. This week's guest is Linda Barutha. A former IT professional who uses her organization skills to help small business owners automate their business and marketing. Key Takeaways:why automating your business will help you grow fasterthe difference between a hobby and a businesshow to work in your business, not just on your businesshow to repurpose contentConnect with Linda: WebsiteMusic: Tuesday by Sascha Ende, Music.io
2021-09-3041 min
The Marketing Hygiene PodcastHow to Create a Manageable Marketing Strategy For Your New Business with Katlynn Pyatt In episode 130, I get to talk with Katlynn Pyatt. She is the owner of Authentic Branding & Marketing, is professionally certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy, the other in marketing analytics. We talk about how to create a manageable marketing strategy for your new business! Connect with Katlynn Here: https://www.tailwindapp.com/i/katlynnpyatt
2021-09-2734 minThe Marketing Hygiene PodcastHow to Create a Manageable Marketing Strategy For Your New Business with Katlynn Pyatt In episode 130, I get to talk with Katlynn Pyatt. She is the owner of Authentic Branding & Marketing, is professionally certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy, the other in marketing analytics. We talk about how to create a manageable marketing strategy for your new business! Connect with Katlynn Here: https://www.tailwindapp.com/i/katlynnpyatt
2021-09-2734 minStart MarketingMessaging that Attracts ClientsLearn how to create messaging that attracts your ideal clients to your small business.On this week's episode, I talk about "un-marketing" with guest Stephanie Benedetto. Stephanie started her business by accident and came from a desire she had to go deeper as an entrepreneur and get people to take action AND see results.She started down this journey as a transformative coach and helps her clients unleash their unique, authentic, powerful messages and attract clients with what she calls “un-marketing”.Key Takeaways:How to create authentic messaging that sellsHow to connect with...
2021-09-2327 minStart MarketingBuild a Business You Lovelearn how to build a business you loveOn this week's episode, I talk with Linsday Johnson. Lindsay grew up in an entrepreneurial family, so it wasn’t any surprise when they decided to become an entrepreneur too. After years of repeating the same cycle of burnout, they decided to figure out how to build a profitable business by working less and playing more. They were determined to find a profitable way to run a business that was lfun, authentic to their vision and values and most importantly was fun. They spent the pas...
2021-09-161h 06Start MarketingHow to Know What Kind of Content Your Ideal Customer Needslearn how to determine what kind of content your ideal customer wants from you.This week's guest is Heather Thatcher. She shows lifestyle & wellness entrepreneurs what to post to social media and give away for free to convert their audience into customers so they can have a bigger impact and make more money. Rather than give you high-level theory and just tell you to “be consistent” and “authentic”, she shares a scientific model to help you know what kind of content needs to be shown to your customer at each stage of their buying journey so that y...
2021-09-0955 minStart MarketingEmail MarketingLearn how to be successful at email marketing.On this week's episode, our guest is Jena Bagley. As the Advocate Manager for AWeber, a leading email service provider and the very first autoresponder, Jena works closely with content creators, podcasters, social media strategists & enthusiasts, coaches, entrepreneurs marketers and more. Through email marketing you can connect with your audience and drive them back to your podcast, website, blog or social platforms over and over again, keeping you top of mind. Want to help others grow their business and stay connected with their audiences? Jena he...
2021-09-0253 minStart MarketingName Change - Bonus EpisodeI've got big plans for this podcast, which means some big (and small) changes to this podcast!I'll be changing the name from Startup Marketing to Start Marketing as well as creating a Patreon platform and membership community. Be on the lookout for the name change and new artwork in the near future.
2021-09-0109 minStart MarketingHelloWoofy: AI Inspired Social MediaLearn about HelloWoofy and automated social media. This week's guest is Arjun Rai, founder of HelloWoofy. HelloWoofy is on a mission to support small businesses and is a social media tool that allows you to use AI to create, curate and schedule content anywhere.Arjun is a New York City based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own.Upon graduation, Arjun pursued his...
2021-08-2657 minStart MarketingHow Video can Transform Your BusinessLearn how to leverage video at any stage of business to help grow and scale. This week's guest is Peter Kelly of Peter Kelly Media.Peter has over 15 years making corporate videos as well as working the Canadian television industry. He’s worked for companies like Glassbox Television and Blueant Media and on projects like “Ink: Alter Egos Exposed” and the BiteTv sitcom Guidance. Through all of this experience he’s learned how to tell a story so it resonates with the viewer and today he’s going to break down all of that experi...
2021-08-1942 minStart MarketingUsing Your Story to Build a BrandLearn how to use your story to build a brand.On this week’s episode, I chat with writer and content creator Stacie Kiselman about vulnerability and sharing your unique story in order to build your brand and help others at the same time. Stacie thrives on being an advocate for mental health and for people with visible and invisible illnesses. She talks about her own story and struggles and how she used those things to launch her forward. Key Takeaways:How to be vulnerable when you tell your storyHow to process yo...
2021-08-1237 minStart MarketingCause Marketing: Making a big impact as a small businessLearn how to utilize cause marketing to grow your business while making a social impact as a small business. Today's guest is Kristi Porter. Kristi helps nonprofits and social enterprises get noticed and grow through effective marketing and communications. She also teach solopreneurs and small businesses how to give back with their business.Essentially, she makes cause-focused organizations like yours look and sound more professional so you can build a larger audience, increase sales or donations, and do more good. Key Takeaways:How to have a big social impact as a small b...
2021-08-0553 minStart MarketingPutting Strategy to Your VisionLearn how to put strategy to your vision and execute as an entrepreneurAs the founder and CEO of her boutique business consulting company Bootstrap Dreams, LLC, TaJuanna applies 15+ years of small business and state government experience to teaching “The D.O.N.E. Formula™”, her proprietary strategy. Through this formula, TaJuanna proves that even the most lofty business endeavors can bypass overwhelm using a flexible structure, processes, and systems. TaJuanna has received over 9xs awards for leadership, social impact, implementation, contribution and exemplary service and carries the credential of certified Project Management Professional (PMP®). Driv...
2021-07-2956 minStart MarketingStaying Healthy While you HustleLearn how to avoid burnout as an entrepreneurIn this week's episode, learn how to prioritize your health while building your business. Nika is a Functional Nutrition and Lifestyle Practitioner, Conscious Living Advocate, and Founder and CEO of Health + Hustle, LLC and the Avapothecary.She’s dedicated to helping people heal their bodies through nutritional, behavioral, and conscious living strategies by guiding them through the process of designing a personalized lifestyle and developing a skill-set that leads to optimal health, allowing them to thrive in their daily hustle. She’s on a mission...
2021-07-2253 minStart MarketingHow to be Great at Networking and Grow your BusinessLearn how to be great at networking and use it to grow your small business and startup. Stacey is the founder and facilitator of Engage the Room and the host of the podcast “Shed the Formality. She makes speaking, selling, small talk, networking - whatever face-to-face interactions feel awkward - feel more natural (& be more fun and engaging). She believes human connection is impossible when you are acting like a robot. Boring, bland and basic are default settings- but they aren’t the only settings. With the right setting, you can drop learned behavior that never felt natu...
2021-07-151h 04Start MarketingHow to use a Blog as a Marketing StrategyLearn how to start a blog and use blogging as a marketing strategy to grow your small business.Today is an episode that I’m interested to tackle because it’s about something I honestly have no desire to do; blogging. Yep. Lots of you love it, I know the value, but it’s not something I’ve felt like I can tackle. So, I’m excited to bring you this conversation about how to start a blog and build it authentically in a manageable way with our guest, Samatha Laycock. Samantha started blogging in 2014 as a way to...
2021-07-0857 minStart MarketingPricing for Creative EntrepreneursLearn how to price your services as a creative entrepreneur Today we’re chatting with Aura McKay and doing a deep dive in to some great foundational marketing tips and tricks and how to connect with your audience as well as how to price your services as a creative entrepreneur.Aura is an enthusiastic, get right to the heart of the matter coach and founder of Business of Creativity helping small business owners figure out how to make more money, work less hours, and create the lifestyle and impact they want.She loves wo...
2021-07-011h 00Start MarketingWhat is PR?Learn what PR is and how it can help your small business or startup. On this week's episode, I do a deep dive into public relations and how it can help small businesses and startups with my guest, Lynette Pettinichi of Mint & Honey Co. Lynette Pettinicchi is the owner and powerhouse behind the boutique public relations and digital marketing firm, Mint & Honey, Co.In her 10 years of experience in the consumer lifestyle industry, she has executed PR and digital marketing strategies for global, national, regional, and local clients, including countless product and service...
2021-06-2455 minStart MarketingBonus Episode: Becoming a Director of MarketingIt's a bonus episode!Hey Startup Marketing listeners! I’ve had so many changes the past two months, that I decided to do a bonus episode. Today it’s just me and this episode has been percolating in my heart and mind for a long time. It’s my personal story and I hope that I’m able to capture and highlight all the reasons why I believe this is the start of a very important conversation that I can help lead.I’m going to start with the most exciting part about all of these chan...
2021-06-2135 minStart MarketingMarketing for StartupsLearn how to build your brand and market your startup.In this week's episode, I talk to Lynn Power about building a brand as a startup and how to do marketing well in the early days of business.Lynn Power is a 30 year advertising executive (formerly CEO of J. Walter Thompson NY). Throughout her career, she has worked on some of the world's most iconic brands, including American Express, Clinique, Hershey's Campari and L'Oreal. Lynn met her Co-Founder, James Hammett in 2018 and they launched MASAMI, clean premium haircare in February 2020. Lynn loves helping women find the...
2021-06-1757 minStart MarketingClarifying your target audience and business planLearn how to identify your target audience and clarify your business plan.On this week's episode, we discuss how to identify you target audience, pivot your business and gain clarify as a highly sensitive entrepreneur with Create Coaching's Stacey Hagen. Stacey Hagen is business coach and brand strategist at Create Coaching & Consulting, where she works with new business owners who want to grow their business and make an impact. She works with clients to build their brand while being themselves, so they can serve more of their dream clients and make a living doing what th...
2021-06-1050 minStart MarketingHow to Build a BusinessLearn how to build your businessThis week's guest is Sharon Guitierrez from Compliments of Sharon. Sharon Gutierrez is a force of nature! An International motivational speaker, marketing coach, best selling author and now tech-founder, her speciality is making things happen… fast! She built her first website at 14, built and ran a marketing agency for 10 years, and continues to run social ads for her own business as well as coach others, she knows small businesses! She has built her business through attraction marketing, which is creating valuable content for her target audience. Sharon is a pow...
2021-06-0358 minStart MarketingSpeaking Confidently About Your BusinessLearn how to speak confidently and competently about your business to help grow and scale. On this week's episode, guest Clinton Young, teaches us how to become a world class speaker, which isn't limited to keynote speeches and Ted Talks. Clinton is a Globally Renowned Speaker and Mentor specializing in helping growth-seekers overcome failure, fear, and doubt. His work enables the courage and confidence to unlock your God given potential.As an Award Winning International Keynote Speaker, Clinton has been recognized by Arianna Huffington’s Thrive Global as a “Top 12 Speaker to Inspire You”...
2021-05-2758 minStart MarketingDesigning a BrandLearn how to design your brand.In this week's episode, I speak with Jenny Ambrose from Puree Fatastico. Jenny Ambrose is an award winning designer running an award winning design science & strategy company, Purée Fantastico. Having worked with large Fortune 500 brands like Old Navy, HSN, POPSUGAR, ELLE, American Greetings, Alaskan Airlines, 3M, Charles Schwab, Walgreens, Reuters, and thousands more across the last 14 years, Jenny understands the vast needs across the widest number of moving parts. And as for results? She’s taken large Fortune 500 businesses from 5M to 500M in revenue, boosted an a...
2021-05-2050 minStart MarketingHow to Make or Break Your Social MediaLearn how to grow your social media audience and engagement. On this week's episode, I interview Gina Talarico. Gina started working online in August 2018 and went full time in April 2019. She helps online business owners gain confidence promoting their business on social media. She started her first “big girl job” in banking and after a year of feeling completely burnt out, decided she could not continue working in a job that she felt stuck in for the next 35 years. She began her business as a virtual assistant and learned that social media was her zone of ge...
2021-05-1351 minStart MarketingGenerating leads and salesLearn how to generate more leads and sales with click funnels. On this week's episode, we take a deep dive in to using funnels to generate more leads and sales with Rebel Funnel's Keely Stawicki. Keely is a master marketer who works to empower sex, intimacy and mindset coaches (All things spiritual and taboo) through strategic marketing strategy, well designed funnels and Facebook ads so they can generate leads and sales in their sleep without wasting time and money on strategies that don’t work. Her unique life experiences and interests give her a u...
2021-05-0656 minStart MarketingMessaging that SellsIn this week's episode, I chat with Kathryn Thompson of Creatively Owned. Kathryn is an award-winning marketing and communications expert, published author, and messaging strategist and conversion copywriter for online entrepreneurs. She has a bachelor's degree in marketing, and master degree in communications with over 15 years of public relations, branding, and copywriting experience. She's the CEO at Creatively Owned, and the founder of her signature program the Messaging that Sells Accelerator. She's passionate about helping online entrepreneurs master their messaging so that they can stand out online, and create the impact and income they desire.Ke...
2021-04-2942 minStart MarketingFinding the Right MessageThis week's guest is Mike Iamele. Mike Iamele is a Brand Strategist + Life Purpose Expert.With his proprietary Sacred Branding® system, he’s helped hundreds of people to connect the dots between their lived experiences to find the common threads that explain their subconscious motivations, unique genius, and life purpose. People use this work for all kinds of things — from getting media coverage and building a business, to exploring identity and sexuality, to finding their artistic voice, to even re-discovering themselves after a life-altering event, like divorce or retirement. Mike’s also the...
2021-04-221h 00Start MarketingHow to Build an Authentic BrandIn this week's episode, learn how to build an authentic brand that will resonate and connect with your ideal customer with Reggie Holmes of Enthuse Creative. Reggie Holmes is Owner and Creative Director of Enthuse Creative. A lifelong creative thinker, Reggie was doing graphic design before he knew there was such a thing.I am “a thinking man’s designer” who partners with diverse clients to provide a range of creative services that advance their business or organization goals. I love to engage with people and problems, and I embrace opportunities to develop creative solutions to hel...
2021-04-1554 minStart MarketingEliminating Stress & Anxiety in Less than 10 MinutesIn this week's episode, we're tackling something that I believe all entrepreneurs face: stress and anxiety. While this is a slight deviation from my normal marketing information, I believe it's critical for entrepreneurs to be thinking about and learning how to manage. You also have to know as an entrepreneur that if you're struggling with these issues, you can't successful run or manage your business. Learn how entrepreneurs can manage stress and anxiety.This week's guest is Dr. Cristy Lopez.Dr. Cristy Lopez is a psychologist, high performance coach, and founder of The...
2021-04-081h 25Start MarketingHow to use brand photography to grow your businessLearn how to use brand photography to grow your business. Welcome to Startup Marketing! Today’s conversation is about branding photography, which I don’t think people give enough credit to. Today’s guest, Adrienne, walks us through the importance of brand photography and why it’s a solid investment for your business. I think you’ll find a lot of good tips in this episode if you’re not sure about whether investing in professional brand photographs is right for you.Adrienne Duracinski, an Omaha Nebraska based portrait and personal branding photographer for women entrepreneur...
2021-04-0153 minStart MarketingChasing the InsightsLearn how to chase the insights of marketing from Vince warnockToday’s guest is Vince Warnock. Vince is an award winning business and marketing strategiest, coach and author of Chasing the Insights. An ex-radio announcer with over 20 years in marketing, Vince has founded multiple companies including the Chasing the Insights Academy where he empowers entreprenerus and business owners to grow the business they have always dreamed of. So, without further ado, let’s dive in.In today's episode we talk about:Overcoming Imposter SyndromeHow to chase the insights and not the wins...
2021-03-251h 18Start MarketingRunning a Successful Kickstarter CampaignLearn how to promote a self-published book on kickstarter.Running a successful Kickstarter CampaignGinger Baerg is a wife, mother and high school math teacher. God called Giner and her husband, Dustin to grow their family by fostering and adopting. Over the past seven years, the Baerg family has fostered six kids and have adopted two, becoming a family of seven!Now, Ginger’s working on promoting her book, My Patchwork Family. Inspired by her family’s journey of fostering and adopting and she’s doing it all in addition to teaching! Ginger has an...
2021-03-1838 minStart MarketingHow to earn business with referralslearn how to build your business through referrals.This week I talk to Chyanne from Don't Be Chy Photography.Chyanne is The founder of Don’t Be Chy Photography, where she specializes in shooting destination weddings with her husband Daryl. They help couples create lasting memories while taking the stress away.Don’t Be Chy has expanded over the years to include a team of wedding photographers, other types of photography sessions, business mentoring and even photography workshops. One of their newest divisions is the Don’t Be Chy Boutique, a space for all things creative...
2021-03-1154 minStart MarketingFacebook & Instagram Ads for E-commerce BusinessesLearn about facebook and instagram ads for E-commerce businesses. After 10 years working in Sales and Client Relationship Management in the Investment Management industry, Aggie witnessed a growing trend for clients to search and research for what they needed online. Her increased involvement in digital marketing paired with her love of eComm growth podcasts led to a change of career direction. Aggie went on to gain a Post-Graduate Diploma in Digital Marketing as well as Advanced Certifications in Social Media Strategy and Facebook Advertising.Since qualifying, Aggie has managed online ad campaigns across the financial, FMCG...
2021-03-0455 minStart MarketingReiterating and Evolving in Your BusinessOn this week's episode you willLearn how to evolve and change your small business.I interview Mandy Kubicek. As a Certified Life Coach, Mandy Kubicek helps high-achieving women who want to love their work and are tired of feeling unsure. Before training with Martha Beck (aka Oprah’s life coach), Mandy spent twelve years overachieving in the software industry. She has an MBA from Washington University in St. Louis, a BS from the University of Nebraska–Lincoln Raikes School, and is a lifelong learner. Known for her insightful questions and giant salads, Mandy...
2021-02-251h 11Start MarketingStarting and Branding a BusinessLearn about starting and branding a business. Today's episode features Erica Cochran of AuroActive and EricaOnBrand. After 7 years building a career for herself in the corporate marketing world, running marketing departments and focusing on growth, expansion, social media & branding, Erica Cochran went off on her own this past year and launched AURORActive. Auroractive is a eco-friendly activewear line on a mission to give back to the community with every purchase. Realizing that an active lifestyle goes further than just hours logged in the gym, Auroractive sets itself apart as a brand dedicated to also being ver...
2021-02-181h 10Start MarketingHow to sound authentic about your businessLearn how to write simple, clear messages that convert and sound authenticIn this episode, I interview Angie Colee. Angie Colee is a heavily tattooed, colorful (in language and in skin coverings) rocker-turned-marketer with a specialty in direct response marketing and copywriting. In the last decade Angie's work has made over $50 million in sales. She’s worked with and written for some pretty big businesses and names – including Lowe’s, Masterclass, Kevin Rogers (founder of Copy Chief), and Jeff Walker (creator of Product Launch Formula). She’s also the author of the forthcoming book, Permission to Kick Ass, whi...
2021-02-1152 minStart MarketingBusiness and Brand StrategyLearn how to infuse your business with authenticity. This week's guest is Dr. Micaela Herndon. Dr. Micaela Herndon is a business and brand strategist who helps entrepreneurs monetize their influence and brand authority with magnetic video visibility by simply being themselves. After spending nearly a decade working in business and educational development for multimillion-dollar institutions and startups, Micaela knows how authenticity and expertise drive conversion, 5-figure launches, and sold-out events—and it’s not following the social media algorithm. It’s about connecting with clients on a human level and building rapport that speaks to the transformation client...
2021-02-041h 01Start MarketingFacebook and Instagram AdsLearn about facebook and instagram adsWhen's the right time to run ads for your business? How much money should you plan on spending? In today's conversation, I answer all these questions and more with Samantha Fine of Ninesixteen Media. As a digital marketer, Samatha also helps moms use social ads to grow and scale their businesses. If you've been thinking about running ads on social media to boost your business, you won't want to miss this conversation!Music: Tuesday by Sascha Ende, Music.ioConnect with Samatha:https...
2021-01-2846 minStart MarketingWhat was I thinking?Last week, I told you we'd continue the conversation on marketing budgets. Why? I have no idea! I cannot for the life of me figure out why I thought there should be two episodes about it.So, enjoy a quick little two minutes on marketing budgets and then get excited for all the changes happening for Startup Marketing in 2021!I'll be moving away from solo episodes and hosting guests from all over the world with diverse backgrounds in order to expand the number of topics and marketing concepts I bring to you on this podcast...
2021-01-2112 minStart MarketingHow to create a marketing budgetLearn how to create a marketing budgetIn this episode, learn how to create a marketing budget for your small business or startup. There are many factors that go in to creating a budget, so start by taking 5% of your gross revenue and compare that to your desired marketing strategies and their costs. From there, you can adjust your budget or your strategies. This planning phase will also look different for startups vs. established businesses because of the differences in brand awareness and brand equity. Join me as we do a...
2021-01-1411 minStart MarketingDigital Marketing & EntrepreneurshipHow to grow and scale your business using marketingToday, my guest is Kevin Urutia. Kevin is the co-founder of NY based Voy Media who specialize in creating Facebook and Instagram ads that are sophisticated and super creative. Kevin’s team are usually half on site and half around the world. During lockdown, they have all mbeen working remotely. Kevin also has his own podcast – Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business. Kevin has been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing even...
2021-01-071h 10Start MarketingSetting Business Goalswhat businesses need to do to prepare for success in 2021Get your business goals in mind so you can successfully plan your marketing for 2021. It's pretty short and sweet this week. A good marketing plan is built on measurable numbers, so get yours ready and start planning!Music: Tuesday by Sascha Ende, Music.io
2020-12-3101 minStart MarketingLessons learnedThis week, it's all about my lessons learned whenStarting a business in 2020.Short and sweet:Plan and save for your business when you canGive yourself time to change your products and services before you invest in a lot of big marketing expensesHave a good tax accountantHappy holidays!Music: Tuesday by Sascha Ende, Music.io
2020-12-2403 minStart MarketingSmall Business Legal AdviceThis week I interview Cindy Flynn of Heckler Flynn & Associates about all things legal when it comes to starting a small business.Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. Since starting her practice, she has grown the firm to a team of 10, with each attorney having over a decade of experience. The law firm’s focus is employment law where their mission is to protect and defend entrepreneurs and business owners. Cynthia has been voted as a Super Lawyer every year since 2017 and fo...
2020-12-1744 minStart MarketingHow to qualify sales leadslearn how to qualify your sales leads.How marketing and sales connect and support each other. On this week's episode, I speak with Sarah Tucker. Sarah is a sales expert with 20 years of sales experience. She’s successfully closed over $35 million dollars in products and services over the course of her career, and she isn’t finished yet! Sarah helps entrepreneurs rapidly scale their businesses by learning the art and science behind closing more profitable sales faster. Together, Sarah and I outline how sales and marketing support each other and why you can't have...
2020-12-1022 minStart MarketingVideo MarketingIn this week's episode, I do a deep dive in to video marketing with Beth Ryan Powers, a video editor that works with online entrepreneurs who's worked with women such as Kate Northrup and the queen of marketing herself, Amy Porterfield. She's the founder of the Omaha Women's Network, an online networking group for female entrepreneurs and creator of the Smart Phone Video course.Video marketing is critical to growing your small business and reaching your ideal client. Beth walks you through why small businesses and entrepreneurs need to use video marketing to:Grow...
2020-12-0345 minStart MarketingTelling a brand storyHumans, at their very core, are story tellers. Storytelling is still one of the most powerful ways to connect. Having a story is so critical to your brand because without it, your customers won’t connect with you in a way that feels authentic. When you tell your story in an authentic way, your audience is going to believe that you can help them or that your product or service is best for them because they believe you understand who they are as people. In this episode, learn how to tell your brand story and connect with you...
2020-11-1912 minStart MarketingMarketing Your Small BusinessLearn how to market your small business. Today we’re going to be talking about a popular question I get asked a lot: “How do I market my business?”. It’s kind of a loaded question, to be honest. There’s a lot you can do to market your business. So, I’m going to give you some considerations to think through and then give you some possible options for marketing your business that you can explore. Make sure you:know your business goalcan quantify your business goalhave a budgetknow your timelineWhi...
2020-11-1211 minStart MarketingMarketing Tools for Small BusinessesHow to make managing your marketing easyManaging your marketing takes time and energy, which is why having tools to help make it more efficient is critical to being successful. Without these tools, or ones like them because there are tons to choose from, you’ll be doing everything manually and you’ll quickly feel like you don’t have time to get everything done. In this week's episode, I discuss how I use Trello, Buffer, Canva and my Best Self Journal to manage my marketing efforts efficiently. Down...
2020-11-0512 minStart MarketingHow to be authenticIn marketing being authentic translates to being honest and transparent. This may sound counterintuitive to you when it comes to marketing because often, people substitute advertising for marketing, when really, advertising is a sub-set of marketing and they don’t always associate the best reputation with advertising. But, trust me, authenticity is critical to successful marketing and advertising.In this episode I discuss why it's important to be authentic in branding and marketing and how to do it. On the surface, it might sound really obvious to say “your brand should be authentic”. Nobody’s going to...
2020-10-2914 minStart MarketingHow to save timeThe bottom line is that you need to find things you can outsource so that you can focus on the projects and tasks that are going to make you money. These are the high payoff activities that can only be done by you as the visionary or your business and will increase your visibility among your ideal customers, increase brand authority and increase your profitability. You can’t afford to not do these activities. On this week's episode, I make the case for outsourcing parts of your business no matter wha...
2020-10-2211 minStart MarketingHow to increase visibility for your small businessIn this week's episode, I discuss:How to reach your ideal customer and gain visibility for your small business. Using long form content such as videos, blogs, podcasts, guides and white papers can help increase your brand authority and bring you new customers; increasing sales. Music: Tuesday by Sascha Ende, Music.io
2020-10-1509 minStart MarketingHow to get visibility with your ideal customersGet in front of more customers and gain visibility for your small business.Having a piece of long form content is going to provide you with a wealth of benefits like:- Gaining visibility. Like I said in episode 11, how to build your email list, long form content becomes a lead magnet for you. If you want to learn how to promote your new piece of content, hop back to that episode and give it a listen; it really comes down to promoting it on your social channels or doing paid ads for it. This p...
2020-10-0713 minStart MarketingWhy Having a Niche is ImportantWhy is having a niche important for your small business?In today's episode you'll learn why you need to have a niche. A niche is simply a narrow or specialized audience for your products or services. Having one is important because first and foremost, you can’t do everything for everyone and second, it makes it easier to describe what you do and sell. Learn how to identify a niche and why they make running your business more efficient.Music: Tuesday by Sascha Ende, Music.io...
2020-10-0110 minStart MarketingHow to create a SWOT AnalysisIn this week's episode, learn:How to create a SWOT analysis, analyze your business and identify marketing strategies. Going through the process of creating a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can help you identify where you should spend your time and energy, plus how to tie your marketing goals to your business objectives. I walk you through the SWOT analysis I created and how to apply it to jump start your marketing plan. Download my free SWOT analysis guide at: getauthenticbranding.com/resourcesMusic...
2020-09-2414 minStart MarketingFrom Frazzled to FinishedGet out of overwhelm and build a business you love with over 20 internationally recognized female coaches; each with their own free gift!Listen hereStop being overwhelmed by running a business with these helpful strategies.
2020-09-1701 minStart MarketingHow to create a marketing planLearn how to create a marketing plan for your small business.Marketing sounds hard and something a professional should be doing. So, how in the heck do I even market my business? I don’t have a lot of time on my hands, but I want to grow my business. Where do I start?Let’s start with the definition of marketing. The technical definition of marketing is: the process of creating, communicating and delivering offers that have value for your clients or customers. Simplified, it’s a value exchange between a business and a person...
2020-09-1011 minStart MarketingHow to: identify your ideal customersThis week, I'm throwing it back to one of my first episodes: how to identify your ideal customer and build a persona. Knowing your ideal customer is critical for growth and creating a brand that resonates. Learn how to identify your ideal customer and build a persona. Plus, use my free worksheet to get started today: getauthenticbranding.com/resourcesMusic: Tuesday by Sascha Ende, Music.io
2020-09-0313 minStart MarketingWhy your business needs a marketing strategyHaving a marketing strategy in place means that you will have a clear vision of how you’re going to accomplish your business goals, drive and increase revenue and stay ahead of your competitors. Without a marketing plan, you’ll be sitting rudderless in the open ocean with no way to get where you want to go. In this episode, I discuss five reasons why you want to have a marketing strategy and plan in place. Download my free marketing plan template and my free marketing plan for small businesses at: getauthenticbranding.com/r...
2020-08-2706 minStart MarketingInvesting in your WebsiteInvesting in your website can pay in dividends. I know, because I’m experiencing growth from that effort right now.In today's episode, I break down why small businesses should invest in their website. We'll discuss the value of a website developer, how a copy writer can help you and what an SEO expert will do. These three areas of your website, when focused on strategically, can help you reach more potential customers and generate more sales for your business. While investing is a major expense, I'll walk you through the su...
2020-08-2017 minStart MarketingHow to Easily and Efficiently Execute a Marketing PlanLearn how to organize your marketing strategy so you can easily and efficiently execute your marketing plan. In this episode I walk you through why utilizing a planning tool, like Trello, can revolutionize your marketing efforts to make you more efficient. After implementing an organization system to keep track of projects, I was able to increase the number of campaigns from 10/year to almost 40/year in 2019, helping close the highest year of sales in my company's history. Learn how I've taken that knowledge and scaled it to help keep me on track as an entrepreneur...
2020-08-1311 minStart MarketingNetworking for small business ownersNetworking in person or virtually right now is critical to small business growth because it’s how you expand your ability to find new customers. In this episode, I walk through my three-prong networking plan and discuss how to be prepared for success at a networking event. I utilize free groups online, my own personal network and in-person/virtual networking groups to form relationships and build a referral network. Download my free networking guide at: getauthenticbranding.com/resources.Music: Tuesday by Sascha Ende, Music.io
2020-08-0618 minStart MarketingShould Businesses Use Memes?Should businesses use memes?According to Social Media Examiner, the answer is yes because:They're inexpensive contentThey create a sense of communityThey incite sharesThey support brand relevancyAs a business owner, there's a fine line you walk when posting a meme and it's critical to make sure that it fits your brand voice and is relevant to your customers. Take a deep dive in to what to consider when posting a meme for your small business. Download my free guide at: getauthenticbranding.com/resources
2020-07-3012 minStart MarketingHow to create an email nurture sequenceAccording to marketing Sherpa, the average open rate for welcome emails is 50%. That’s insane! It makes them 86% more effective than standard newsletters. There’s a reason welcome sequences are referred to as nurture campaigns. There are two types of email subscribers, those who are ready to buy and those who aren’t. The ones who aren’t ready to buy will need time to warm up to your brand and a nurture campaign will help give them direct information about your product or service.Learn how to create a nurture campaign or a welcome email sequence. Ac...
2020-07-2313 minStart MarketingHow to create a taglineToday, we're discussing how to create Taglines for your small business. They’re meant to be short, punchy phrases that communicate your brand mission, culture or tone of your products and services. You want your tagline to be short and punchy, think no more than a handful of words. You have to say a lot with very little text, which is why I’d emphasize choosing those strong, illustrative words because they’ll tell more of your story in less words. Remember, this phrase is supposed to define who or what you are or...
2020-07-1611 minStart MarketingHow to use HashtagsLearn how to use hashtags on social mediastrategic Hashtags increase your reach and engagementConduct market research to create a strategic list of hashtags to help you increase your visibility and engagement on each social media platform.I cover the basics of creating hashtags and how to research and find the best hashtags for your business.Download my free hashtag guide at: getauthenticbranding.com/resourcesMusic: Tuesday by Sascha Ende, Music.io
2020-07-0910 minStart MarketingHow to build automated email sequencesToday we’re going to be talking all things emil marketing. By now, you know that I think having an email list is an important part of any business. And once you start building your email list, you’ll want to make things easier on yourself by creating workflows or automated sequences of emails that send to your subscribers regularaly. Put even more simply, a workflow is a series of emails that sends automatically on designated days and times to your list subscribers. Email workflows are incredibly helpful to you because, once built, they save you time and...
2020-06-2611 minStart MarketingSaving for your small businessFirst and foremost, we laid the foundation for this business long before we ever talked about me starting my own business. When we had the conversation about me starting my own business, we talked with our financial advisor and looked over our regular, personal expenses. In addition to the six months of emergency savings we had in place, we determined we need an additional six months of business expenses on reserve in order for me to comfortably walk away from my corporate paycheck.On average, 40% of Americans can’t afford a $400 emergency ex...
2020-06-1909 minStart MarketingWhy you need to hire a marketing coachThere's an intangible cost to your time and a tangible cost to the marketing strategies you'll try that may not work. That’s really where the value of a coach lies. You get to soak in their expertise and implement it as your own, which means you save yourself a lot of time and headaches trying to figure it out yourself.It doesn’t matter what stage of your business you’re at, a marketing coach can be extremely helpful to you. If you are someone who’s just starting out in your bus...
2020-06-1208 minStart MarketingWhy you need a website for your small businessOn my website, not only do I have the opportunity to serve through my resources page, I have the opportunity to sell all I want. In fact, this is why a website is critical to your business. It gives you the opportunity to educate your potential customers about your products and services AND sell to them. My website gives potential clients the full picture of who I am, what I do and the value I bring, whereas my social media posts give them a snapshot.I can tell potential clients about all of my marketing experience, which...
2020-06-0410 minStart MarketingHow to build an email listYour email list is a direct reflection of the strength of your business. You want to be able to turn to your email list at any time, put out an offer and generate money. That’s the goal. You don’t just want anyone and everyone on your email list. You want people who will find value in what you have to say and are likely to buy from you because of that value you offer.Generate revenue for your small business by building an email list. Begin building your list by:Creating a lead...
2020-05-2911 minStart MarketingWhy small businesses need to use PinterestPinterest and Tailwind are great options to increase the visibility of your content and drive traffic to your website.I like Pinterest because every pin allows you the opportunity to link back to your website or your Instagram account, so you can continue to drive traffic to those channels. You can even add a “pin” button to your website, making it easy for your customers to save the things they love directly to a Pinterest board—and Pinterest pins can live on for months, even years. Which is an eternity compared to the fleeting 24 hours (or less) that y...
2020-05-2211 minStart MarketingHow to create a content strategy for small businessesA content strategy is identifying a process that streamlines creating your social media posts and allows you to be more efficient.If you’re not posting content that adds value to your audiences’ lives and doing it consistently, it’s hard to gain any traction. And the reason you want to post valuable and consistent content is to establish yourself as an expert in your field. It demonstrates your value and elevates you in the minds of your audience.So, where do you start? If you’re new to social media as a business or don’t ha...
2020-05-1409 minStart MarketingInvesting in marketing strategiesAlright, you feel like you’re firing on all cylinders when it comes to marketing your business in the “free” to “no-cost” zone, but you feel like you need a little bit more of a boost. This is where paying and investing in your marketing begins.Don’t let these strategies intimidate you just because they cost money; investing and paying for marketing can still be affordable. It all comes down to doing your research, prioritizing your efforts and finding the right partners to help you.Prioritize your business goals, understand your marketing goals and decide what...
2020-05-0713 minStart MarketingFive Free Marketing Strategies for Small BusinessesAs a small business owner, you might not have a lot, or any, money to invest in marketing.Use my five free marketing strategies to jump start your marketing efforts and get you on the path toward growth and profitability. In this episode, I break down:Social MediaPinterestEmail MarketingGoogle My BusinessCreating a websiteIf marketing sounds expensive to you, but you’re not sure how you can grow and market your business to increase profitability, use my top five marketing strategies. The best news? They’re all free to you...
2020-04-3015 minStart MarketingWhy you need a marketing planMarketing sounds hard and something a professional should be doing. So, how in the heck do I even market my business? I don’t have a lot of time on my hands, but I want to grow my business. Where do I start?Let’s start with the definition of marketing. The technical definition of marketing is: the process of creating, communicating and delivering offers that have value for your clients or customers. Simplified, it’s a value exchange between a business and a person.As a small business owner, you need to create a market...
2020-04-2711 minStart MarketingHow to select a logoHow do you know what kind of logo is right for your business? Is it just a gut feeling? Whatever you think is pretty? What’s trendy right now? Choosing a logo is a big decision and one that you’ll have to look at, literally, for a long time to come.There are five key principles every business owner should know when selecting their logo. How you will use your logo - where will you be putting your logo? How many colors should be in a logo? How will it need to scale. These are all...
2020-04-1618 minStart MarketingKey MessagesKey Messages help you prioritize the information you need to communicate to your ideal customers, ensure consistency and accuracy of that information and stay focused when you’re speaking about your business. They tell your audience what you do, how you are different and what value you bring to your potential customer’s lives.To further crystalize those ideas, think of your key messages as things that articulate: what you do, how you are different and what value you bring to your potential customer’s lives.You want your key messages to be:- ...
2020-04-0910 minStart MarketingHow-to: build personasHow-to: Identify your ideal customer and build a marketing personaYour ideal customer, also known in the marketing world as your target audience, are the people who find the most value in your product or service. They buy from you the most frequently and more rapidly than someone outside of your target audience. Having an ideal customer in mind is critical to being efficient in your marketing efforts. But how do you even know who your ideal customer is? And when you do, what do you do with that information?Use your ideal customer to...
2020-04-0210 minStart MarketingTelling Your Brand StoryWant To Leverage The Ultimate Blend Of Creativity And Strategy To Build A Brand That Feels 100% Authentic To You And That Will Stand The Test Of Time?Humans, at their very core, are story tellers. Storytelling is still one of the most powerful ways to connect. Having a story is so critical to your brand because without it, your customers won’t connect with you in a way that feels authentic. When you tell your story in an authentic way, your audience is going to believe that you can help them or that your product or service is...
2020-03-2613 minStart MarketingIntro EpisodeWelcome to startup marketing! The podcast created with female founders in mind. Curious what you'll get from me each week? Listen now and hit subscribe to get actionable steps straight from me to you so you can build and launch your dream business faster!
2020-03-1006 minStart MarketingStart with your brandWant to leverage the ultimate blend of creativity and strategy to build a brand that feels 100% authentic to you and that will stand the test of time?When you're in the startup stages of building your business, it's critical to start by identifying your brand. Your brand is your promise to your customers. It tells them what they can expect from your products and services and it differentiates what you offer from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
2020-03-1011 min