Shows
Through The Marketing LensSeasons of Change: Embracing Your Journey in Business and LifeAbout Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about business strategies; it's about understanding the interplay between our personal lives and our entrepreneurial endeavors, especially as f...2024-03-1931 minThrough The Marketing LensCreating Consistent Content for Your BrandAbout Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to online business mavens and service-based entr...2024-02-1930 minThrough The Marketing LensOvercoming Imposter Syndrome: Real Talk for Female Business OwnersAbout This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it. Whether you're a budding consultant, a small business owner, or dreaming of starting your own service-based venture, these insights are tailored to help you break through sel...2024-02-1327 min
Social Media DecodedLeaning Into The Marketing Strategies Based on Your Personality Instead of What Everyone Else in The Industry Is Doing with Katrina AronsonLearn to create a marketing strategy that works for your business. In this episode, host Michelle Thames and Katrina Aronson discuss how to create a marketing strategy with maximum impact without expensive ads. If you are the face of your brand, this episode is for you!Katrina Aronson is a business coach with a major marketing twist. She works with entrepreneurs who are the face of their brands and businesses to help them to get their brands seen without expensive ads or a big team. ——Katrina's websiteFind Katrina on Instagram...2023-06-0229 minThrough The Marketing LensEncore Episode: The Legal Guide to Your Business with Berkley SweetappleWe are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, th...2023-02-2822 minThrough The Marketing LensThe power of listening to yourself and prioritizing your own peaceThis is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.In this episode of Through The Marketing Lens, you will hear:Why I deci...2023-02-2104 minThrough The Marketing LensPlanning for your year: Success StrategyThere never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, yo...2023-02-1425 min
IntrovertpreneurUsing a Human-First Marketing Approach with Katrina AronsonDo you feel like being an introvert makes marketing yourself harder than it should be? Today, we are chatting with the Modern Marketing Mentor, Katrina Aronson, to discuss how you can align yourself better with your marketing and make sales feel easier. In this episode, we’ll dive into: Why mindset is the most important part of marketing Creating momentum when you feel like business is slow The secret sauce to making sales feel easier The recent shift to human-focused marketing If you enjoyed this episode, I invite you to drop a fi...2023-02-0745 minThrough The Marketing LensHow to leverage your time using AIAs a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business.There’s so many different softwares and opinions on AI, but the fact is we can’t ignore these advances! Instead we need to take adva...2023-02-0713 minThrough The Marketing LensFinding your way as an entrepreneur through spirituality with Candice RasaIf you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets. So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersonal, existential, and humanistic therapy to cata...2023-01-3126 minThrough The Marketing LensMarketing like Apple – What’s Different?Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying...2023-01-2420 minThrough The Marketing Lens2023 Marketing Trends: Going Deep - Part 2We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!And just to be cle...2023-01-1721 minThrough The Marketing Lens2023 Marketing Trends: Going Deep - Part 1As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty. We are no...2023-01-1026 minThrough The Marketing LensHow To Ease Your Social Media Overwhelm with Katie LoveSocial Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media.There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy wi...2022-12-2740 minThrough The Marketing Lens6 Ways to Get More Comfortable on VideoWe all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more comfortable on video and understanding why you have held yourself back for so long.Don’t believe me? Listen to the episode to find o...2022-12-2018 minThrough The Marketing Lens4 Marketing Tips for Growth in 2023Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try.Don’t get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategi...2022-12-1323 min