Shows
Small Business Made Simple PodcastMarketing With No Money: Katrina McCarter's Smart Strategies for Small Business GrowthBonus Episode – Marketing With No Money: Katrina McCarter’s No-Fluff Advice for Small Business Owners In this bonus episode, I’m chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she’s most passionate about: marketing with no money – and why it’s not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she’s bringing to the stage in Melbourne this August. If you’re a s...
2025-07-1517 minSmall Business Made Simple PodcastWhat You Need to Know About Business in 2025 – Insights from the Big Small Business Survey - Podcast Episode 333🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter. 🔎 What’s keeping business owners up at night? 💰 Rising costs – and why only 15% have a pricing strategy in place 🤖 AI adoption – 63% say it’s a game-changer, but 20% are still hesitant 📢 Marketing overwhelm – it’s decreasing (finally!), but...
2025-01-2919 min
Podcast Archives - Bowen BuzzEpisode 39: Marketing your Bowen Business
Connecting with Mums
Katrina McCarter, award winning author, speaker and entrepreneur gives us the gems on marketing to mums, the exact people many Bowen therapists would like to speak to, connect with and help.
My mission: to teach businesses to understand customers, master marketing and build strategies that create lasting change and relevanceKatrina
Katrina McCarter, founder of Marketing to Mums, brings a wealth of marketing expertise and a unique journey to our podcast. From her early entrepreneurial start at age 11 to her work with Fortune 100 companies, Katrina has honed her skills in s...
2024-10-2839 minBowenBuzzEpisode 39: Marketing your Bowen BusinessConnecting with Mums Katrina McCarter, award winning author, speaker and entrepreneur gives us the gems on marketing to mums, the exact people many Bowen therapists would like to speak to, connect with and help. My …
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2024-10-2839 min
Master Your MarketFind your niche, understand your ideal customer — Katrina McCarterKatrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016. Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs. Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews. Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top...
2024-09-3023 min
Brave Feminine Leadership#154 Katrina McCarter - We all need WingwomenWho holds you up, holds you accountable and is right there when your tires need pumping up? Loved my conversation with Katrina McCarter! We explored how to work out what makes you different and how it should be the standout feature of your brand. We talked money, how to avoid spending it, the life-changing skill of managing money and the JOY of a good hike! A wonderful, down to earth conversation covering points hacking (how to travel for free) and how a year of saying yes to everything led to reclaiming time for PLAY. Katrina is a global marketing...
2024-05-1639 minSmall Business Made Simple Podcast[Amplifiers Theme] Partnerships and Collaborations - Podcast Episode 289Katrina McCarter, the marketing with no money lady, is on the podcast this week to talk about her niche – Partnerships and Collaborations. If you want to grow, find the people who have your audience but are not your direct competition and do something together! A partnership or a collaboration. I promise it’s one of the fastest way to grow and market with no money! During March the podcast will cover many different ways to amplify your business, and today’s episode covers partnerships. You need this as a Small Business Owner – so listen in! You can find the show not...
2024-03-2834 min
Live and Love Your BrandRebranding as MYSELF with Katrina McCarterGoing from a business name to a personal brand
Get to know Katrina McCarter:
Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy which helps brands sell more effectively to the world's most powerful consumer, Mums. She works with small, micro businesses right through to corporates developing strategies to attract more mothers and their families to their brand.
She's been working in sales and marketing for more than 20 years and, as a mum herself and a prolific researcher into the behaviours of Australian mothers, she can help you develop a...
2023-06-2828 min
Live and Love Your BrandMarketing to Mums with Katrina McCarterTalking about all things marketing and how Katrina’s own personal brand evolution
Get to know Katrina McCarter:
Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy which helps brands sell more effectively to the world's most powerful consumer, Mums. She works with small, micro businesses right through to corporates developing strategies to attract more mothers and their families to their brand.
She's been working in sales and marketing for more than 20 years and, as a mum herself and a prolific researcher into the behaviours of Australian mothers, she can he...
2022-07-2943 min
She's in Business46 - Marketing Partnership Mastery with Katrina McCarterIf you've been considering using marketing partnerships to position your business, get in front of your ideal customers and generate new and ongoing leads without having a huge advertising budget. Then this episode with partnership strategist Katrina McCarter, is going to fill your head with ideas and hopefully see you taking action.
Key takeaways
What to look for in a marketing partnership
Avoiding mistakes
How to approach another business to become a partner
What to do after the partnership has ended
Links mentioned in the show
Find out more about Katrina - www.marketingtomums.co...
2022-06-2730 min
For the Love of PodHow To Grow Your Podcast on a Zero Marketing Budget with Katrina McCarterKatrina McCarter is the CEO and Founder of Marketing to Mums and Partnership Mastery, and is an expert in finding creative, practical ways to market with no money. Quite often podcasts start off as a hobby or a side-hustle. And because of this, many podcasts often don't have any budget to help market and get their podcast out there. As a result, this can hold podcasts back from growing and reaching more ears. Katrina joins For the Love of Pod to share her secrets and strategies to make your podcast a rocketing success without a huge budget. ...
2022-04-2639 min
Unearth A New Perspective On Risk PodcastEpisode 18: With Katrina McCarter, on the power of partnerships and collaborationI often hear people talk about the power of partnerships and collaboration, but the reality is that many organisations struggle to do this well. That is the reason I asked international speaker, best-selling author and marketing strategist, Katrina McCarter, to join us in special episode of Unearth A New Perspective On Risk Podcast.
Katrina shares her unique perspective on partnerships, and she also shares her own amazing story. Even from a young age, Katrina learnt the importance of hard work and having big dreams. She learned to not listen to the ‘nah sayers’ and to back herself to s...
2022-03-2140 min
She's in Business31- Katrina McCarter on Marketing to MumsMy guest today is Katrina McCarter the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
Katrina is a marketing strategist, best-selling author, international speaker and business advisor, who specialises in helping business owners and brands sell more effectively to the world’s most powerful consumer, Mums.
Katrina is an award-winning businesswoman and mother of three, and so in our chat today not only do we talk about all things marketing, but we also chat about Katrina’s journey as a Mum in business herself.
Key Takeaways -
Dis...
2022-03-1426 min
Flying SoloHow to market your business with no money- yes it is possible!Katrina McCarter is a best-selling author, an international speaker and award-winning business owner and Australia’s number one expert on marketing with no money She’s the CEO and founder of marketing and research consultancy Marketing to Mums, and quite frankly she wears so many hats I’m surprised she’s not exhausted. She joins us to share some secrets and strategies for how to get the word out about your business without it costing you the earth. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-02-2420 min
Marketing To Mums52 Building Engaged Communities with Belinda JenningsIn this episode Belinda Jennings, founder of Mum Central, Mum’s Pantry and Australian Baby Bargains, shares her journey to creating a highly engaged community of 850,000 mothers. Our discussion focuses in on strategies used to build large communities of mothers and attract big brand advertisers. We deep dive into community engagement and Belinda shares her experiences and expertise to share tips and identifies what you need to avoid. In a world where marketers and business owners are often swayed by the overall community numbers Belinda highlights the importance of engagement.
For the show notes head to...
2022-02-0943 min
MumbitionHow to sell to the most powerful consumer - mums - with Katrina McCarterIn this episode of the Mumbition podcast, Mums & Co co-founder Carrie Kwan and Community Manager Lucy Kippist speak with Katrina McCarter Founder of Marketing to Mums about her decades of marketing knowledge and expertise tapping into the worlds most powerful consumer - mums.
2022-01-3124 min
Marketing To Mums51. Partnerships and Collaborations with Katrina McCarterPartnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.
For...
2022-01-2617 min
Marketing To Mums50. Marketing to Gen X Mums with Susie O’BrienIn this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.
For the show notes hea...
2022-01-1231 min
Marketing To Mums49. Power of Facebook Groups with Katrina McCarterSocial media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep49-with-katrina-mccarter-power-of-facebook-groups/
2021-12-2911 min
Marketing To Mums48. Power of Purpose with Monica MeldrumIn this episode Monica Meldrum, co-founder of Whole Kids, and I discuss the role of purpose in business. Monica shares her journey as a purpose led business and demonstrates how purpose guides their everyday business. We talk about the impact of purpose and how purpose influences the purchase decisions of mothers.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep48-with-monica-meldrum-power-of-purpose/
2021-12-1525 min
Marketing To Mums47. Growth of Audio with Megan LazovickIn this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.
For the show notes head to: https://marketingtomums.com.au/podcast/ep47-with-megan-lazovick-growth-of-audio
2021-12-0132 min
Marketing To Mums46. Growth of Women in Business with Tina TowerIn this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers and the tips to building your own million dollar micro business. Tina shares her insights on marketing to mothers gained from more than fifteen years in business.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep46-with-tina-tower-growth-of-women-in-business/
2021-11-1735 min
Marketing To Mums45. Marketing to Single and Solo Mothers with Jacinta TynanIn this episode Jacinta Tynan highlights the enormous opportunity for brands and business owners in catering for the growing segment of single and solo mothers. She shares her insights from interviewing more than 40 women about how they are feeling, their fears and challenges. Jacinta explains what brands and businesses are getting wrong when it comes to appealing to single and solo mums and shares key insights around what they can better.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep45-marketing-to-single-and-solo-mothers-with-jacinta-tynan/
2021-11-0329 min
Marketing To Mums44. Health and Wellness Boom with Sam WoodIn this episode Sam Wood highlights the enormous growth opportunity within the Health and Wellness industry. We unpack Sam Wood’s business journey over the past 14 years as he shares his insights into the growth of the health and wellness industry and the success of memberships. Sam explains why partnerships have become critical in scaling the business in recent times and shares his top tips on attracting more mothers to your business.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep44-with-sam-wood-health-and-wellness-boom/
2021-10-2032 min
Her Empire Builder Show with Tina TowerEp147 Marketing to Mums with Katrina McCarter🎧 Mums are one of the most powerful consumer groups in the world and make up a huge part of our audience. Today's episode of Her Empire Builder Podcast has THE expert in Marketing To Mums, Katrina McCarter, and she's sharing so many practical and tangible marketing tips that you can implement in your business to help to appeal to the powerful and influential Mum 🎧 Katrina is the founder of Marketing to Mums, a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brands sell more effectively to mums. A prolific researcher into m...
2021-10-1226 min
Simply Standout Marketing PodcastMarketing to Mums - Amazing Strategies to Supercharge Your Marketing with Katrina McCarterResponsible for an annual spend of over $132 billion dollars each year in Australia alone, mums present an enormous opportunity to businesses of all sizes. Today’s special guest is Katrina McCarter from Marketing to Mums will open your eyes to a whole new way of thinking about mums and how you should be marketing to them for better engagement, stronger relationships and more sales.In this episode you’ll hear:The biggest mistakes and misconceptions most brands make when marketing to mumsKey trends and research-backed dataDifferences between mums across the globeAmazing tips for businesses wanting to attract more mums...
2021-07-2242 min
Herpreneur ShowMarketing to Mums? with Katrina McCarter
Marketing to Mums with Katrina McCarter
If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.
Yep; No Joke!
Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?
In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message....
2021-07-2100 min
Propelling PerformanceHow to maximise marketing to mumsIn Episode Six, Rob speaks with Founder of Marketing to Mums, Katrina McCarter. Katrina is a wealth of information about Australia’s most influential market segment – mums. In this episode, Katrina shares insights, gained through in-depth market research, on the changing mum market, to give businesses the latest information on tailoring their marketing messages more effectively to mums.“It's about getting the right information available and accessible to these prospective mums, on the right channels. It's so vital that you have a clear understanding of which segment of the mum market you're trying to reach...
2021-06-0233 min
The High Flyers Podcast with Vidit AgarwalCreating action w Katrina Mccarter - Marketing to mums, influences growing up & financial learning, speaking around the world, dreaming big & more!“Through the power of collaboration, I could yield such a benefit. If i had used paid advertising to generate the 7,000 members it would have costed me $10k plus. I replicated this approach and allowed me to build a community of 150,000 mothers.” Take flight into Katrina's journey - growing up in Perth, Australia being shown the ropes by her mum including a big focus on financial learnings and dreaming big. Hear about Katrina’s time from being in the corporate world to how starting a family led her to this exciting new adventure building a business centre...
2021-05-1746 min
Small Business Made Simple PodcastHow to Market to Mums with Katrina McCarter - Episode 121Did you know that Mums make up 6.2 million people in Australia? Did you know that they control over 132 billion dollars of spending? And the invisible mums (over 40) are often in charge of 3 generations of spending? The power of marketing to Mums is enormous and this week it’s such a great discussion with Katrina McCarter on exactly that – Marketing to Mums. Take a listen to episode 121 – it’s one NOT to miss. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the...
2021-04-2839 min
So you want to be a copywriter with Bernadette SchwerdtCOPYWRITER 005: Partnership expert Katrina McCarter on how to find new copywriting clients (without picking up the phone)How good would it be if others could find your copywriting clients for you? What about getting paid to write your own book? What about generating thousands of new subscribers without spending a cent? All this and more is possible with partnerships - but not your average partnerships. We’re talking about strategic partnerships and how copywriters like you – new and experienced - can leverage partnerships to build your copywriting business quickly. In this episode, partnership expert and marketing guru Katrina McCarter reveals: Why copywriters are uniquely placed to s...
2021-02-2038 min
She's The Boss ChatsKatrina McCarter - Founder, Marketing to Mums and Partnership expertThis episode of She's The Boss Chats is with Katrina McCarter, known for her books and expertise in Marketing for Mums, but she has also built all her businesses through partnerships and helping business owners understand how to harness this is going to be her focus for the next few years. Wait til your hear the story of Katrina's entrepreneurial journey. Starting from a young age with a single Mum and two beloved aunts who helped bring her up, Katrina was taught the art of budgeting and saving from primary school where she had to present her budget every...
2021-02-1141 min
Flying SoloWhy you need to attract more women into your businessWomen are responsible for spending more than $28 trillion per year; and they're entering the small business market at 3 times the rate of men. Marketing and partnerships strategist Katrina McCarter sheds some light on the true impact of these statistics and why your business needs to attract more women in 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-1118 min
Marketing To Mums43. Marketing to Tech-First Parents with David ButlerIn this episode David Butler highlights the enormous opportunity for brands and business owners in catering for the growing segment of Tech-first parents. He explains why we are seeing so much disruption and innovation within the parenting industry and how this is only set to continue in the coming decades. David demystifies how to appeal to Tech-first parents and shares examples of businesses getting this right. He identifies the mistakes to avoid and the opportunities to be enjoyed for astute marketers.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep43-with-david-butler-marketing-to-tech-first-parents/
2020-11-2427 min
Marketing To Mums42. Reaching Mums with Influencer Marketing pt2 with Natalie GiddingsIn this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers which should be on every brands radar. We also discuss growth in social media channels and Natalie highlights important considerations with the recent introduction of the code of practice made by the Australian Influencer Marketing Council.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep42-with-natalie-giddings-reaching-mums-with-influencer-marketing-part-2/
2020-10-2039 min
Marketing To Mums41. What brands are getting right with Katrina McCarterIt’s certainly not all doom and gloom. There are some wonderful examples of brands that are highly successful at engaging mothers, which is leading them to enjoy market share gains. Mothers will gravitate towards brands that can show they understand what mums need and what they have to deal with every day, and how tough it is to be a mother.
In this episode I profile six marketing strategies which are proving highly effective for brands and business owners wishing to attract mothers and their families. This is a practical episode designed to celebrate and...
2020-10-0735 min
Marketing Study Lab - Actionable Marketing KnowledgeMarketing to Mums with Katrina McCarter CEO of Marketing to MumsSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Katrina McCarter https://www.linkedin.com/in/katrina-mccarter/ https://www.marketingtomums.com.au/ Podcast – Marketing to Mums: https://www.marketingtomums.com.au/podcast/ Book – The Mother of All Opportunities: https://amzn.to/3itOOsH Enjoy th...
2020-09-2900 min
Marketing To Mums40. Why your brand name matters with Louise KarchWhat’s in a name? Well that is exactly what I’m talking about in today’s episode. I’m catching up with Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade. In this episode we delve into just how important naming your brand in your success. Louise shares the key criteria of a great brand name and some of common mistakes made when it comes to naming a brand. Louise then shares her process she implements in namin...
2020-09-2229 min
Marketing To Mums39. Attracting Mums to your brand using PR with Jules BrookeHaving your brand spoken about within the media is incredibly influential. While most businesses see value in appearing in the media they have reservations about the investment required to engage a PR agency. Today on the show we are talking about the merits of DIY PR. We are speaking through the process of doing your own PR. Our guest is taking us through the best ways to identify and approach a journalist, how to follow up and the mistakes to avoid. This is a practical episode which will appeal to small and medium business owners and marketers who are...
2020-09-0836 min
Marketing To Mums38. Podcast Popularity Among Mothers with Elissa RatliffPodcasts are growing in popularity among mothers. Marketing to Mums research found that 40% of mothers had listened to a podcast in the past month. Mums said they loved the intimacy of podcasts and the opportunity to switch off from their day to day and learn new things and be entertained. In this episode Elissa Ratliff, leading Australian audio expert, shares why all brands should consider podcasting to reach mothers. Elissa shares her insights and tips into the options brands have in the podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world.
Fo...
2020-08-2521 min
Marketing To Mums37. Understanding the impacts of home isolation with Katrina McCarterNo one could have predicted just how challenging 2020 was going to be. Covid19 and extended periods of home isolation in many regions of the world has dramatically altered mothers’ behaviours. These changes, many of which are long term, are proving particularly challenging for brands. In this episode your host, Katrina McCarter, shares some of the key findings of the Marketing to Mums’ #ISOMums study into more than 1350 mothers. She identifies key insights from the report and shares some surprises findings which may provide new opportunities for brands. Her #ISOMums report is significant as it provides insights into important behavioural chan...
2020-08-1117 min
TF Unlocked: The Tradie Business PodcastEpisode 3: Katrina McCarter and Marketing to MumsIn this week’s episode Adrian brings the effervescent marketing specialist, Katrina McCarter, to the mic. Among other things, Katrina is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, a Best-selling Author, Speaker and Business Advisor and mother of three. After years of research into mother's behaviours, Katrina has published her findings in two bestselling books: two books: Marketing to Mums in 2016 and The Mother of All Opportunities which launched last October in New York. Adrian and Katrina discuss the insights that led Katrina to start her Marketing to Mums consultancy, an...
2020-08-1125 min
The Inner Chief#185 Katrina McCarter on Leading and Marketing to Mums Post COVIDIn this episode, we meet Katrina McCarter, CEO and Founder of Marketing to Mums. Katrina is a world-wide authority on marketing to mums the most powerful consumer in the world. Go to: chiefmaker.com/185 Katrina has recently completed a comprehensive study into how Covid-19 has effected Mum. We'll cover; How the crisis has effected Mums purchasing behaviour How they're handling remote learning and work What you need to do to lead and work with Mums better Some keys to marketing and delivering services to Mums Complete your FREE Career Scorecard: www.ch...
2020-08-0530 minThe Inner Chief#185 Katrina McCarter on Leading and Marketing to Mums Post COVIDIn this episode, we meet Katrina McCarter, CEO and Founder of Marketing to Mums. Katrina is a world-wide authority on marketing to mums the most powerful consumer in the world. Go to: chiefmaker.com/185 Katrina has recently completed a comprehensive study into how Covid-19 has effected Mum. We'll cover; How the crisis has effected Mums purchasing behaviour How they're handling remote learning and work What you need to do to lead and work with Mums better Some keys to marketing and delivering services to Mums Complete your FREE Career Scorecard: www.ch...
2020-08-0530 min
Marketing To Mums36. Marketing to Millennial Mothers with Eddie GellerMillennial parents are increasingly becoming more conscious about what they disclose online. Privacy is far more important to them than a decade ago. This is only set to increase as Gen Z parents arrive on the scene. This presents challenges for brands in coming years. Joining me on the show today is Eddie Geller, Co-founder and CEO of Tinybeans, a photo and video sharing app which allows you to share your baby’s milestones within a closed social network, accessible only to people you invite. We talk about how Tinybeans has built a business focused on catering to a pa...
2020-07-2833 min
Marketing To Mums35. Pinterest Marketing with Carin Lee-SkeltonPinterest is an underrated, powerful platform for brands wanting to drive traffic to their website and is fast gaining popularity in Australia. Since 2014, Pinterest’s Australian users have grown from 2.7 million to 7.4 million this year, with 2 million of Pinterest’s new Australian users occurring in the last two years alone. Interest in Pinterest has increased so significantly that they recently opened an office in Sydney, providing further support to brands. But for businesses and brands who aren’t yet using Pinterest; how do you start? who does it well? what are the mistakes to avoid? Well today we are joined...
2020-07-1540 min
Marketing To Mums34. Mothers and Covid19 with Jola BurnettWithout question the Covid19 pandemic has presented an enormous challenge and opportunity for many businesses and brands, but how has it impacted consumer behaviour and will these behaviours be long term? Joining me today on the podcast I speak with Jola Burnett, VP of GfK Consumer Life, to discuss new research they have released to help brands better understand how mothers are feeling and how their behaviours have changed in comparison to other consumer segments. My interview with Jola aims at helping brands and business owners understand messaging preferences of mothers to guide your strategy as the world starts...
2020-06-3031 min
Business Addicts - The Podcast For People Who Are Addicted To BusinessMarketing To Mums: Katrina McCarter - 069In this episode Katrina McCarter talks about Marketing to Mum’s, sharing insights into how to best market to the powerhouse of the Australian economy.
2020-06-2348 min
Marketing To Mums33. The Rise of Femtech with Marija ButkovicThere is a significant shift taking place in the business world right now: women are using technology to solve real pain points they have experienced for years and that up until now have been largely ignored by brands. Known as ‘femtech’, it involves using technology to create innovative new products and services which focus on women’s health.
Femtech will impact women of all ages, across generations. Frost & Sullivan predict this market will grow to US$50 billion by 2025. As women’s purchasing power increase, femtech will provide growing opportunities for brands and investors over the next decade and beyo...
2020-06-1638 min
Marketing To Mums32. Creating Winning Content with Andrea Scalzo YiAs mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content.
In this episode Andrea Scalzo Yi, founder of Raising Dragons, shares how she successfully built a community of more than 1,000,000 parents organically by creating simple STEAM activities which parents could do at home with their young children. Andrea shares her insights and tips to help brands connect and engage with mothers by using the right content formats and channels.
For the show notes head to: https...
2020-06-0231 min
Marketing To Mums31. Marketing to Working Mothers with Kate ChristieAs the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming mothers.
In this episode Kate Christie, founder of Time Stylers, gives us a deep insight into the minds of working mothers and how they view time. She identifies core differences between Millennial and Gen X working mothers and how they prioritise their time. Kate offers a series of recommendations for brands wanting to position their business for greater...
2020-05-1939 min
Marketing To Mums30. Emerging Asian Markets with Roshni MahtaniWhilst many brands look to China for their overseas growth, there are many emerging markets within Southeast Asia which represent significant opportunity. Our guest today, Roshni Mahtani, is the founder of theAsianparent.com, which attracts more than 33 million women each month to its platform. They cater for mothers across 13 different Asian markets and work with blue chip clients including Unilever, Huggies and Kelloggs.
In this interview, Roshni shares her insights to help brands identify where the big market opportunities are and what cultural considerations they must consider prior to entering these markets to really resonate with mothers.
2020-05-1623 min
Property Hub - Investment Insights & InspirationGet Invested: Part 5: How to survive in uncertain times with Katrina McCarterIn times of crisis, Mums are more important than ever. And Katrina McCarter is the undisputed mother of all Mums. Katrina is a successful author, an award-winning international speaker and founder of Marketing to Mums – she’s a real go-getter trailblazer and expert strategist in the field of selling to mums – our most powerful consumer. For 15 years, she’s worked with companies who focus on helping mums, including Bonds and Booktopia. She’s also the founder of award winning online shopping website, Bubbler.com.au, which boasts a community of more than 150,000 mums. As a mum of...
2020-04-251h 16
Marketing To Mums29. Marketing to Indian Mothers with Anoushka GungadinBy 2024, India is expected to overtake China and become the world’s most populated country. According to the World Economic Forum, India will have 1.5 billion people by 2100, more than three times the population of the US. In this episode Anoushka Gungadin shares her expertise as both leader of the Australia India Chamber and Global CQ consultancy. Anoushka shares her insights to help brands connect, engage and convert this growing and lucrative audience, as well as identifying key challenges that need to be overcome when entering the Indian market.
For the show notes head to: https://mar...
2020-04-1442 min
Marketing To Mums28. Finding opportunities in a global crisis with Katrina McCarterIn this episode your host, Katrina McCarter, discusses how to find opportunities during this global crisis. She identifies the three areas every business owner and brand leader should be focusing on right now in order to position their business for opportunity. Katrina demonstrates why now is a critical moment in time to reflect, innovate and possibly reinvent your business and brands to better cater for mothers around the world.
For the show notes head to: https://marketingtomums.com.au/podcast/ep28-finding-opportunities-in-a-global-crisis-with-katrina-mccarter/
2020-03-3128 min
Flying Solo211. The 8 pillars of small business successIn this episode of the Flying Solo podcast, Marketing to Mums founder Katrina McCarter explains her 8 pillars of success program. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-2514 min
Marketing To Mums27. Marketing to Pregnant Women and New Mothers with Dira BarnesIn this episode Dria Barnes shares recently released research which delves into what is keeping mums awake at night. Dria highlights the stressors impacting today’s mothers (and fathers) and shows us how brands can be better supporting new and expectant parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep27-with-dria-barnes-marketing-to-pregnant-women-and-new-mothers/
2020-03-1727 min
Marketing To Mums26. Marketing to women over 50 with Alison BryantIn this episode Dr Alison Bryant shares recently released research which dispels commonly held beliefs around marketing to women aged 50 years+. These insights paint a picture of these women being a powerful and influential target audience which is currently being grossly misrepresented. Alison shares critical insights from AARP’s Disrupt Aging project to help brands connect, engage and convert this growing and lucrative audience.
For the show notes head to: https://marketingtomums.com.au/podcast/ep26_alison_bryant_marketing_to_women_over_fifty/
2020-03-0332 min
Marketing To Mums25. Key Success Factors in 2020s with Katrina McCarterIn this episode your host, Katrina McCarter, discusses the future of marketing to mothers in the 2020s. She identifies eight major success factors brands and businesses need to be considering now to ensure continued growth in the coming decade. Katrina demonstrates why now is the right time to rethink your relationship with the world’s most powerful consumer, mums.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which launched in October 2019 in New York at the M2Moms conference. Available on Amazon here.
For show notes...
2019-12-1032 min
The Angela Henderson Online Business ShowKatrina McCarter on Marketing to MothersDid you know that mothers are responsible for $132 billion spending in Australia every single year? This is why on today’s Business & Life Conversations Podcast episode, I’ve invited Katrina McCarter to talk about one thing that we might be missing out on - marketing to mothers. She is going to share the big mistakes she sees business owners are making, key trends business owners and brands should be aware of, and 5 things business owners can immediately do to improve performance when marketing to moms.Links:Book: The Mother of All Opportunities by Katrina McCarter
2019-11-2646 min
Marketing To Mums24. The disruptive sharing economy with Tim WiseIn this episode your host, Katrina McCarter, speaks with Tim Wise, the founder of KidNest, an online childminding introductory platform and the first app of its kind to market in Australia. It allows like-minded parents to connect and share childminding for their children, without the costs and challenges of traditional childcare.
Tim and I discuss the booming sharing economy and what implications this might have for many existing brands. We discuss the changing views about the sharing economy, why the APAC region is more open to sharing economy concepts and discuss tips in marketing a sharing economy...
2019-11-1221 min
Marketing To Mums23. State of Motherhood with Jill KoziolIn this episode Jill Koziolshares her experiences as a co-founder and CEO of Motherly. We cover lots of ground however we focus the bulk of our discussion around Motherly’s annual ‘State of Motherhood’ survey which highlights that mothers are feeling unsupported (amongst other things). The research insights Jill shares are significant and we discuss how brands could use these insights to better communicate with mothers.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which references Motherly’s State of Motherhood report. The book will launch on 16th October 2019 in New Yor...
2019-10-2932 min
Flying Solo190. I help brands sell to mum's, the world's most powerful consumerIn this episode Flying Solo editor, Lucy Kippist speaks to Katrina McCarter about the opportunities available for businesses who can communicate with the mum market. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-10-2422 min
Marketing To Mums22. Innovation with Kate TorgersenIn this episode Kate Torgersen demonstrates how innovative thinking is improving the lives of working mothers. Kate has an incredible story to share about the launch of Milk Stork, the world’s first (and only) breast milk shipping company. Her idea has been embraced by working mothers and enabling them to travel for work and maintain their breastfeeding commitment. It has been adopted by Fortune 500 companies throughout America as part of their employee benefits programs. In this interview we discuss how brands can tap into mothers’ innate ability to solve problems and their innovative ideas.
For sh...
2019-10-1524 min
Marketing To Mums21. The Rise of Voice with Kath Blackham from VERSAIn this episode Kath Blackham from VERSA agency shares her experience with voice technology in Australia and how it has the potential to grow your business. We also explore what mums think of voice technology and how they incorporate it into their daily life. Listen to this episode to see why you shouldn’t wait to introduce voice tech to expand your business.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.
For s...
2019-10-0136 min
Marketing To Mums20. Growth in International Markets with Dannielle Michaels from b.boxIn this episode Dannielle Michaels co-founder of b.box for kids shares her experiences in expanding into overseas markets and brand collaboration. Dannielle shares her tips on managing offshore growth, resourcing recommendations and key differences between some of the global markets they sell in.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.
For show notes head to: https://marketingtomums.com.au/podcast/ep20-with-dannielle-michaels-growth-in-international-markets/
2019-09-1746 min
Marketing To Mums19. Human to Human Marketing with Angela HendersonIn this episode your host, Katrina McCarter speaks with Angela Henderson, founder of Angela Henderson Consulting. Angela works with women-led, small business owners across Australia. Today we explore Human to Human Marketing in your mum communications to build deeper connections and increase conversions.
For show notes head to: https://marketingtomums.com.au/podcast/ep19-with-angela-henderson-human-to-human-marketing/
2019-09-0329 min
Marketing To Mums18. Building deep connections with mums with Stevie Angel and Nadia Tucker from Active TruthIn this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply.
This episode provides valuable content for brands wanting to build deep, lasting relationships with mothers. It focuses on the role of empathy, authenticity and inclusion and purpose play in Active Truth’s phenomenal success.
For show notes head to: ht...
2019-08-2030 min
Marketing To Mums17. Major Mum Trends with Katrina McCarterIn this episode your host, Katrina McCarter, identifies seven major mum trends which will boost your business. Katrina shares some game changing insights around marketing to mothers that aren’t getting the attention they deserve.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which will launch in October 2019 in New York at the M2Moms conference.
For show notes head to: https://marketingtomums.com.au/podcast/ep17_katrina_mccarter_major_mum_trends/
2019-07-3123 min
Marketing To Mums16. Mums changing media and technology behaviours with Melissa DeCesareIn this episode Melissa DeCesare shares how mothers are adapting to advancing technologies and new devices. She identifies some significant shifts in mothers behaviours and their use of media and technology. We cover internet usage levels, social media preferences, wearable technology adoption, prevalence of smart speakers in family households and their podcast interest. We also compare the research from this US study with recent Australian research conducted by Marketing to Mums.
For show notes head to: https://marketingtomums.com.au/podcast/ep16_melissa_decesare_mums_changing_media_and_technology_behaviours/
2019-07-1727 min
Marketing To Mums15. Grandparents Influence with Patty DavidIn this episode Patty David shares recently released research which dispels commonly held beliefs around want it means to be a grandparent today. These insights paint a picture of a powerful, influential consumer segment which needs to be considered by marketers who want to influence the family household purchasing decisions.
For show notes head to: https://marketingtomums.com.au/podcast/ep15_patty_david_grandparents_influence/
2019-07-0240 min
Marketing To Mums14. How Mums Shop with Wendy LiebmannIn this episode Wendy Liebmann shows us why Mums, in their role as chief household shoppers, are vitally important to the future of retail around the globe. Wendy discusses the speed at which shoppers are changing right now and shares plenty of insights into how brands and retailers can stay ahead of the game. Wendy shares with us which brands are getting it right across a vast range of industries including apparel, beauty, consumer goods and more, and tells us where opportunity lies.
For the show notes head to: https://marketingtomums.com.au/podcast/ep14_w...
2019-06-1852 min
Marketing To Mums13. How Mums search for Health Information with Hansa BhargavaIn this episode Hansa Bhargava shares how mothers use digital to search to seek out their health information and how this differs for sub-segments of the Mum market. Hansa highlights how WebMD, a health information platform with approximately 76 million monthly users each month, builds trust and she shares tips on how brands can develop deeper relationships with parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep13_hansa_bhargava_how_mums_search_for_health_information/
2019-06-0427 min
Marketing To Mums12. Why Mums Respond to Cause Marketing with Rochelle CourtenayIn this episode Rochelle Courtenay talks about how she harnessed the power of mothers to launch her charity, Share the Dignity, and distribute more than 1.5 million pads and tampons for homeless women in Australia. She shares with us three key ways Share the Dignity has been successful in creating a movement of mothers and why mums have respond to cause marketing efforts.
For the show notes head to: https://marketingtomums.com.au/podcast/ep12_rochelle_courtenay_why_mums_respond_to_cause_marketing/
2019-05-2131 min
Marketing To Mums11. Engaging Mums at Work with Mita MallickIn this episode Mita Mallick discusses engaging mothers (and fathers) in the workplace. She shares her work in Diversity, Inclusion and Cross-Cultural Marketing and why it is personally important to her.
For the show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-11-with-mita-mallick-engaging-mums-at-work/
2019-05-0832 min
Time To Be You Podcast - Entrepreneurship - Self-Development - Motivation and Business with Laura Berens37: Marketing to Moms with Katrina McCarterKatrina McCarter, @marketingtomums is the Founder of Marketing to Mums, a marketing research and consultancy firm, and award winning online shopping sit Bubbler.com.au. For the last 15 years, she's perfected the art of marketing to moms, the most powerful consumer demographic responsible for 80% of all spending. Companies need to make sure they're targeting the right audience to get the best sales. Episode 37 of the Time To Be You podcast emphasizes the importance of targeting a niche market. If you don't understand who is responsible for your main source of sales, your marketing efforts won't be as effective as they shou...
2019-04-2937 minTime To Be You Podcast - Entrepreneurship - Self-Development - Motivation and Business with Laura Berens37: Marketing to Moms with Katrina McCarterKatrina McCarter, @marketingtomums is the Founder of Marketing to Mums, a marketing research and consultancy firm, and award winning online shopping sit Bubbler.com.au. For the last 15 years, she's perfected the art of marketing to moms, the most powerful consumer demographic responsible for 80% of all spending. Companies need to make sure they're targeting the right audience to get the best sales. Episode 37 of the Time To Be You podcast emphasizes the importance of targeting a niche market. If you don't understand who is responsible for your main source of sales, your marketing efforts won't be as effective as they shou...
2019-04-2937 min
Marketing To Mums10. Staying Relevant and Building Trust with Bill PartykaIn this episode Bill Partyka shares deep insights about mothers from his 20 plus years’ experience working in consumer foods industry with leading global brands including Wyeth Nutrition, Healthy Choice, General Mills and now, as President and Chief Executive Officer of Gerber Product Company. Leading one of the oldest baby brands in the world, Bill shares with us how brands can stay relevant and build trust with today’s Mums by focusing on deeply understanding their needs, motivations and concerns.
For the show notes head to: https://marketingtomums.com.au/podcast/ep10_bill_partyka_staying_relevant_and_b...
2019-04-2331 min
Marketing To Mums09. Winning Her Business with Bridget BrennanIn this episode Bridget Brennan talks about the importance of deeply understanding women’s buying behaviours and styles to enable you to create winning customer experiences. She shares some game changing insights around sales, marketing, customer experience and consumer insights.
For the show notes head to: https://marketingtomums.com.au/podcast/ep9_bridget_brennan_winning_her_business/
2019-04-0937 min
Marketing To Mums08. Selling to Chinese Mothers with Catherine CervasioIn this episode Catherine Cervasio talks about her experience in selling into the Chinese market. She profiles the key behavioural differences in Chinese mothers, identifies common mistakes brands make in selling to Chinese parents and shares her tips on entering this growing opportunity.
For the show notes head to: https://marketingtomums.com.au/podcast/ep8_catherine_cervasio_selling_to_chinese_mothers/
2019-03-2628 min
Marketing To Mums07. Mums and Automotive Marketing with Mike JohnstoneIn this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.
For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/
2019-03-1246 min
Marketing To Mums06. Kids Influencing Mums Decisions with Michelle PorisIn this episode Michelle Poris discusses key insights from the Brand Love 2018 Study and shares key implications this holds for marketers. Their study highlights significant changes in marketing to families and highlights the growing influence of children in family decision making.
For the show notes head to: https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions
2019-02-2738 min
Marketing To Mums05. Reaching Mums With Influencer Marketing with Natalie GiddingsIn this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.
For the show notes head to: https://marketingtomums.com.au/podcast/ep5_Natalie_Giddings_Influencer_Marketing
2018-12-1238 min
Marketing To Mums04. Understanding Gen Z Mothers with Jeff FrommIn this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers
2018-12-1230 min
Marketing To Mums03. Invisible Women with Liz O'DonnellIn this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.
For the show notes head to: https://marketingtomums.com.au/podcast/ep3_Liz_ODonnell_Invisible_Women
2018-12-1228 min
Marketing To Mums02. Why Mums Love Surprise And Delight with Amy HenryIn this episode Amy Henry talks about why mums love Surprise & Delight as a strategy to connect, engage and build brand loyalty. She draws on her extensive experience and expertise in child development and marketing to demonstrate how marketers can harness this tactic to drive sales conversions.
For the show notes head to: https://marketingtomums.com.au/podcast/ep2_Amy_Henry_Surprise_And_Delight
2018-12-1235 min
Marketing To Mums01. Key Mistakes Brands Make with Katrina McCarterIn this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.
For the show notes head to: https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make
2018-12-1223 minMarketing To Mums00. Introduction to Marketing To MumsWhat’s Marketing to Mums - the Podcast all about? Listen to Katrina McCarter, your host, as she introduces the podcast.
For a list of all the podcasts and show notes head to: https://marketingtomums.com.au/podcast/
2018-12-1205 min
The Inner Chief#58 Marketing to Mums Guru Katrina McCarter on Being an Intrapreneur, Having More Confidence and Being The Architect of Your LifeIn this week's episode we meet Katrina McCarter the Founder and CEO of Marketing to Mums. She is a Marketing Strategist, Best-selling Author, Speaker and Advisor, who specialises in helping businesses sell more to world's most powerful consumer, Mums. An award-winning businesswoman and mother of three, Katrina founded an award winning online shopping website for mums called Bubbler.com.au which she grew to a community of 150,000. Katrina is the author of bestselling business book, Marketing to Mums, and is a regular contributor to business media. See mor...
2018-07-2538 minThe Inner Chief#58 Marketing to Mums Guru Katrina McCarter on Being an Intrapreneur, Having More Confidence and Being The Architect of Your LifeIn this week's episode we meet Katrina McCarter the Founder and CEO of Marketing to Mums. She is a Marketing Strategist, Best-selling Author, Speaker and Advisor, who specialises in helping businesses sell more to world's most powerful consumer, Mums. An award-winning businesswoman and mother of three, Katrina founded an award winning online shopping website for mums called Bubbler.com.au which she grew to a community of 150,000. Katrina is the author of bestselling business book, Marketing to Mums, and is a regular contributor to business media. See mor...
2018-07-2538 min
Breaking Digital - Digital Leadership For Smart EntrepreneursKatrina Koo McCarter - Marketing to Mum’s Expert & EntrepreneurMarketing to Mums: The Untapped Billion Dollar Market Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy! Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia’s most powerful consumer: MUMS! Yes, mum’s. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia’s Most Power...
2018-02-2838 min
We Are Women PodcastEpisode 36Katrina McCarter – Marketing to Mums
Katrina McCarter is a marketing strategist who specialises in driving sales and profit amongst the world's most powerful consumer, mums.
Author and international speaker, Katrina believes mums are the most misunderstood, misrepresented and undervalued consumer segment in our society.
Her business, Marketing to Mums, did a study of more than 1800 Australian mums and found that 63% of mums believe advertisers don’t understand them.
This podcast interview provides invaluable information on understanding how there is a real commercial advantage when business learns how to mums to speak to m...
2017-12-0953 min
See Digital ClearlySDC008: Unlocking the Power of Marketing to MumsKatrina McCarter is the Founder of Marketing to Mums. She is a marketing strategist who specialises in driving sales and profit amongst the world's most powerful consumer, mums. In this episode, Katrina shares insights on what she wanted to do when she grew up, and then, how she discovered the power of digital marketing and has used it to become the best selling author of Marketing to Mums, which went #1 on Booktopia's Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. Katrina is a mum of three and has worked w...
2017-09-2225 min
Mums With Hustle PodcastMWH 087 : How to Market to Mums With Katrina McCarter From Marketing To MumsSend a textThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business: Social Method SocietyJoin our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here. Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, sc...
2017-06-111h 01
The Savvy Dentist with Dr Jesse Green59. How to Market to Mums, the World’s Most Powerful Consumer, with Katrina McCarterMums are the powerhouse of our economy – they’re responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they’re marketing effectively to mums? In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most ... Read more...
This article is copyright © Dr Jesse Green
The post 59. How to Market to Mums, the World’s Most Powerful Consumer, with Katrina McCarter appeared first on Dr Jesse Green.
2017-05-0228 min
The Savvy Dentist59. How to Market to Mums, the World's Most Powerful Consumer, with Katrina McCarterMums are the powerhouse of our economy – they’re responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they’re marketing effectively to mums?
In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. For 15 years, she has worked with companies whose target market is mums, including Bonds, Booktopia and ABC Reading Eggs.
In this episode we chat about:
How most businesses are missing out this...
2017-05-0128 min
The CMO ShowKatrina McCarter on marketing to mumsWith 63% of mothers feeling that advertisers don't understand them, how can we start making mum happy? We all have one, yet when it comes to mothers, it turns out that advertisers and marketers may not be as familiar as they claim to be. Enter Katrina McCarter, founder and CEO at Marketing to Mums. Driven to her wits end by a string of poorly suited advertisements, McCarter's on a mission to answer one question: What does mum really want? Presenting her findings at AD:TECH 2017, McCarter says advertisers are swamping mothers with outdated stereotypes...
2017-04-2721 min
The Dent PodcastEp.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic
2017-01-081h 09Business Addicts - The Podcast For People Who Are Addicted To BusinessInvestment Partnerships: Katrina McCarter - 014In this episode Katrina McCarter from Bubbler.com.au talks about her path to developing successful investment partnerships, including how to find, manage and successfully exit an investor relationship. Katrina also shares some insights on marketing to Mums.
2015-05-0436 min
Your Business Brilliance's tracksKatrina McCarter from Bubbler DealsKatrina McCarter was a stay at home mum who, whist on holiday, had a light bulb moment, a 2.5 years later has cross the million dollar mark! Bubbler Deals was created to deliver fun relevant deals to young families and support your local community. When you purchase a deal from Bubbler, 5% is donated to an approved primary school, playgroup or kindergarten.
2014-09-0732 min