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Showing episodes and shows of
Katrina Waelchli
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Brand on Purpose
Eat, Donate, Repeat with Rescuing Leftover Cuisine CEO and Co-Founder Robert Lee
Rescuing Leftover Cuisine CEO and Co-Founder Robert Lee discusses how he followed a gut feeling to leave his financial services job and pursue a fulltime career donating otherwise unused food to those in need. Born with a food-saver mentality, Robert has taken the nonprofit to new heights, partnering with restaurants, grocery stores and other food businesses to donate over 5 million pounds of food to homeless shelters and pantries. Aaron and Robert discuss how 40 percent of food produced in the U.S. is wasted, COVID-19’s impact on the business, and how individuals can make an impact themselves, daily. Listen in...
2020-11-24
26 min
Brand on Purpose
152 Years of Purpose with Tata Consultancy Services Chief Social Responsibility Officer Balaji Ganapathy
Tata Consultancy Services (TCS) Chief Social Responsibility Officer & Global Head of CSR Balaji Ganapathy talks about the IT services, digital and business solutions company’s purpose journey and its mission to connect youth, women and marginalized groups to opportunities in the digital economy. Part of the 152-year old Tata Group of companies, TCS recently became the world’s most valuable information tech company, leveraging its extensive history to quickly adapt to an ever-changing world and meet new challenges head-on. Balaji also touches on the focus of TCS leadership on reskilling its workforce as new technologies arise, the Group’s $200M pled...
2020-10-27
40 min
Brand on Purpose
A New Digital Front Door for Healthcare with Hims & Hers Founder and CEO Andrew Dudum
Hims & Hers Founder and CEO Andrew Dudum highlights how the digital health platform is leading the charge in virtual health, of which has drastically risen in popularity - and necessity - during the pandemic. Launched just three years ago, Hims & Hers serves with the mission to be “the front door” in today’s current healthcare system, as nearly 80% of U.S. rural counties don’t have a doctor close by. In conversation, Andrew and Aaron discuss how Hims encourages men to take care of themselves and seek treatment for often stigmatized health concerns, the company’s recent IPO, and the launch...
2020-10-20
39 min
Brand on Purpose
“What Makes America Great?” With Raising Our Hands Author Jenna Arnold
Raising Our Hands author Jenna Arnold discusses equality, vulnerability, and the importance of finding and using your voice during this challenging, polarizing and politicized time. Exploring the themes covered in the book, Jenna offers her unique perspective on privilege and shares insights from her years of conversations with white women across America about their identity and role in the country. Raising Our Hands is a call to white women – but relevant beyond that demographic – to stop avoiding hard conversations and to step up, mobilize, and listen to the marginalized voices that have been ignored for too long. Tune in to hear...
2020-10-13
53 min
Brand on Purpose
Clean Energy for Emerging Markets with BioLite CEO Jonathan Cedar
BioLite CEO Jonathan Cedar shines a light on how many people around the world lack clean, affordable household energy, which leads to meals cooked on smoky open fires and little or no electricity in homes. After learning about these issues, Jonathan founded BioLite, which offers products designed to cook, charge, and light off-grid households by harnessing surrounding energy. Through the company’s unique Parallel Innovation model, BioLite targets both off-grid households in emerging markets and outdoor recreation users seeking no-fuel cooking and charging. Jonathan and Aaron discuss how this model provides an anchor revenue stream from the outdoor recreation us...
2020-10-06
46 min
Brand on Purpose
Housing is a Human Right with Esusu Co-Founder Abbey Wemimo
Abbey Wemimo co-founder of Esusu, a financial technology platform that helps disenfranchised and financially excluded individuals seek a better, more fiscally prosperous future, believes where you come from shouldn’t determine where you’ll go. Abbey and Aaron explore housing as a basic human right, discuss how Esusu helps individuals build money and credit that is deemed essential to securing housing and wealth in the U.S., and why companies like Esusu are essential to leveling out the playing field especially during the COVID-19 pandemic. He also discusses why Esusu’s mission is so important to him personally, and the in...
2020-09-29
30 min
Brand on Purpose
Hygiene & Justice with The Honey Pot Founder and CEO Bea Dixon
The Honey Pot Founder and CEO Bea Dixon touches on the founding of her plant-powered hygiene product company and how she’s leveraged her platform to discuss racial, gender and economic justice. Bea began creating The Honey Pot products from her own kitchen sink, and now the company is in nearly every major retailer. In conversation, Bea discusses the recent Target advertisement that received backlash and how Target has had such a strong impact on the company’s success, how The Honey Pot works to normalize previously-thought taboo conversations around period talk, and how the company – and Bea’s own personal...
2020-09-22
37 min
Brand on Purpose
Changing Socks, Changing Lives with Bombas Co-Founders David Heath (CEO) and Randy Goldberg (Chief Branding Officer)
Bombas Co-Founders David Heath (CEO) and Randy Goldberg (Chief Branding Officer) discuss how a Facebook post that mentioned socks are the number one most requested item in homeless shelters led to the creation of the brand that supports those communities by way of a one-for-one premium sock donation model. David and Randy also discuss how Toms and Warby Parker served as inspiration, the importance of having a pristine product for a mission-driven organization, their successful Shark Tank experience, and the positive impacts of keeping company culture centerfold. The two further highlight “The Black Hive,” a community of diverse Bombas empl...
2020-09-15
42 min
Brand on Purpose
Reusable Cups for a Sustainable Future with Vessel Co-Founder Dagny Tucker
Vessel co-founder Dagny Tucker talks about why she helped start the tech-enabled stainless steel reusable cup service. Having worked in global peace and conflict for over 20 years, Dagny was struck by how often tensions would rise in areas over resources, and began considering ways she could make a difference when it came to conservation and more sustainable solutions in everyday life. This deep interest in looking at unseen environmental and social impacts of consumption led to the creation of Vessel, and she and Aaron discuss how the library-like process empowers consumers to reduce their negative environmental impact. Tune in...
2020-09-08
35 min
Brand on Purpose
Digital Letters From Prison with Photo Patch Foundation Founder and Executive Director Antoine Patton
Photo Patch Foundation Founder and Executive Director Antoine Patton talks about how his own incarceration led to the creation of the brand that helps to increase communication for the 2.7 million children in the United States that have a parent in prison. Through a digital platform and mobile app - created by Antoine’s then 12-year-old daughter - children can write letters and send photos to their incarcerated parents, strengthening communication between youth and their family members. In conversation, Antoine highlights how a 2010 USA Today article on the mobile app explosion sparked his initial curiosity, how his daughter “Jay Jay” serves a...
2020-09-01
36 min
Brand on Purpose
A New Way to Summer School with Practice Makes Perfect’s Karim Abouelnaga
Practice Makes Perfect CEO and founder Karim Abouelnaga talks about how the B Corp works with low-income schools to help narrow the achievement gap and reframe learning over the summer as a way to get ahead. Karim, a TED Fellow and Echoing Green Fellow, offers insight into his own background growing up in a community with a low high school graduation rate and limited expectations, and how he went on to become an Ivy League graduate. He and Aaron discuss the critical role of mentorship for low-income students, the importance of asking for help even when society teaches you...
2020-08-25
41 min
Brand on Purpose
Addressing Gender Parity in the Restaurant Industry with Tender Greens' Denyelle Bruno
Tender Greens CEO Denyelle Bruno talks about why the chef-led kitchen company shifted its focus to grocery delivery during COVID-19. The conversation also addresses the codependency of retail and service businesses, the machismo nature of the restaurant industry, and the importance of implementing gender parity across business infrastructures to ensure a long-lasting and prosperous economic future. Tune in to learn more about how Denyelle's extensive background in social and gender psychology has guided her on the path she's on today, and learn more at tendergreens.com.Production credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, L...
2020-08-18
39 min
Brand on Purpose
Protecting and Empowering Trans Communities with Transgender District's Aria Sa'id
Transgender District Executive Director Aria Sa'id discusses why she co-founded the world’s first legally recognized transgender district in San Francisco. Aria speaks to her own experiences with her identity, her direct support of legislation providing medial protection to intersex people, and why she is dedicated to creating a space to empower and uplift transgender communities. Tune in to this powerful episode covering everything from the unchecked privileges of white queer communities to the importance of transgender representation in media, and learn more at transgenderdistrictsf.com.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lin...
2020-08-11
42 min
Brand on Purpose
Returnships for Caregivers with Path Forward’s Tami Forman
Path Forward Executive Director Tami Forman discusses why we need to remove barriers and provide better support for caregivers returning to the workforce, which Path Forward aims to do by partnering with companies like Amazon, Apple, Walmart and more for paid, 16-week ”returnships” that help talented individuals re-enter the workforce. Tami also touches on the immense and unparalleled transferable skills gained through parenting, the long continued gender gap in the workforce, and the need for companies to remain focused on their commitments to hiring a diverse employee body. Tune-in to hear how Tami thinks the current recruitment landscape has shift...
2020-08-04
40 min
Brand on Purpose
Clean Eating & Healthy Investing with HumanCo CEO Jason Karp
HumanCo CEO Jason Karp discusses why he thinks investing in and growing health-focused businesses at scale is the best way to address global health and food crises. He founded HumanCo, a clean and accessible food and lifestyle company, because of his firsthand experience in the way food can affect health. Diagnosed with a degenerative corneal disease and told he would be blind by the age of 30, Jason discovered the literal life-saving answer of clean eating and turned his life around for the better. Tune in to learn why Jason wants to invest in a people first future and learn mo...
2020-07-28
52 min
Brand on Purpose
Becoming a Low-Carbon World with Climate Neutral’s Austin Whitman
Climate Neutral CEO Austin Whitman walks us through how the nonprofit collaborates with brands to be more climate-centered and showcase that it’s time to take carbon emissions seriously. Focused on redirecting funds to low carbon assets and helping consumers make better decisions, the three-step carbon neutralizing process is achievable and affordable, setting brands – and the climate – up for success. Austin also talks about simple ways individuals can decrease their carbon impact, consumers’ increasing preference for sustainable companies, and how social distancing has had positive environmental effects. Tune in to hear about Austin’s dedication to speeding up the shift to a l...
2020-07-21
36 min
Brand on Purpose
Pink Tax & PPE with Aunt Flow’s Claire Coder
Aunt Flow CEO and founder Claire Coder speaks about why she started the first full-solution company that helps businesses and schools stock bathrooms with free tampons and pads. Committed to "changing the world one cycle at a time," Claire discusses how the company's origins started when she was stranded in a public bathroom, her dedicated partnership with nonprofit organization PERIOD and how she's pivoted since the start of COVID-19. Aunt Flow's sister company, Work Flow, has manufactured over 8 million 3-ply masks and has since rolled out additional PPE products with a mission to provide everyone with basic necessities. Tune...
2020-07-14
38 min
Brand on Purpose
A Serial Entrepreneur’s Quest To Save Lives After Saving His Own: A Candid Conversation with COVID-19 Early Treatment Fund Founder Steve Kirsch
COVID-19 Early Treatment Fund founder Steve Kirsch joins Aaron to discuss why he started the world's only organization 100% focused on funding the most promising drugs and treatments for COVID-19. A serial entrepreneur, Steve has dedicated over fifty years of his life to computer science and engineering and has used his success to launch several environmental, medical and local philanthropic projects. Diagnosed with a rare blood cancer years ago, Steve turned to world-renowned scientists to develop a treatment that has continued to be effective past his projected life expectancy. When COVID-19 took hold of the world, he knew he had a...
2020-06-30
40 min
Brand on Purpose
Running on Equal Ground: A Conversation with Brooks Running CEO Jim Weber
Brooks Running CEO Jim Weber joins Aaron to speak about the brand’s ethos that respect, safety and freedom should be shared and ensured for all. The two discuss the work Brooks Running has done during the midst of three crises—the COVID-19 pandemic, a challenging economy, and the systemic racism Black Americans continue to face. The running shoes company has provided 45,000 pairs of shoes to frontline workers during COVID-19, donated $100,000 to the Equal Justice Initiative and has continued to advocate for social and environmental justice as a fundamental part of the company’s values. Tune in to hear about...
2020-06-23
36 min
Brand on Purpose
You Gotta Make the Road by Walking: A Conversation with Echoing Green President Cheryl Dorsey
President of Echoing Green Cheryl Dorsey joins Aaron in a conversation about social entrepreneurship and the Black Lives Matter Movement. The two discuss the importance of uplifting leaders who directly help their communities, how social impact and change is rooted in activism, and the power of vulnerability as a tool to dismantle systemic racism. The episode highlights Echoing Green’s mission to build a dynamic community of business leaders, social innovators, institutions and investors committed to solving global issues through providing fellowships and resources they need to flourish. Tune in to hear about how humility acts as an articulation of gra...
2020-06-16
39 min
Brand on Purpose
Proving Anything, Anywhere, Is Possible: An IRONAID Panel with IRONMAN Foundation, Good360, and Framebridge
Aaron is joined by IRONMAN Foundation Executive Director Sarah Hartmann, Good360 CMO and CDO Shari Rudolph, and Framebridge Senior VP of Operations and Supply Chain Mike Kane to discuss how the organizations came together to develop and support the IRONAID program – a relief effort working to repurpose new race shirts into non-sterile facemasks. The panel talks about how the unique organizations teamed up, their idea to bring communities together with upcycled products rather than with events during COVID-19, and the need to bring and discover joy where you can, whenever you can. Tune in to listen to this inspiring ep...
2020-06-02
37 min
Brand on Purpose
A Quest For Better Rest and to End Bed-lessness Along the Way: A Conversation with Leesa Sleep Co-Founder and Board Chair David Wolfe
Aaron is joined by Leesa Sleep co-founder and board chair David Wolfe to discuss the direct-to-consumer online mattress company’s purpose-driven approach and commitment to donating one mattress for every ten sold. David and Aaron discuss the inception of the certified B Corporation with co-founder Jamie Diamonstein, the importance of purpose initiatives being led by the C-suite, why being values-driven is just as important as being purpose-driven, and how the company baked purpose into its DNA from the start – before becoming profitable or successful. Tune in to learn how Leesa Sleep’s distinctive values-driven business model helped to inspire the cr...
2020-05-26
29 min
Brand on Purpose
Showcasing Artistry & Expanding Entrepreneurial Opportunities for POC: A Conversation with The Village Market Atlanta Founder and CEO Dr. Lakeysha Hallmon
Founder and CEO of The Village Market Atlanta Dr. Lakeysha Hallmon, known as Dr. Key, joins Aaron to discuss the evolution of her passion project to highlight black artists and entrepreneurs into a quarterly marketplace event showcasing over 80 black-owned businesses. Aaron and Dr. Key talk about the importance of supporting black-owned businesses and black communities, the need to create proactive and collaborative spaces during times of tumult, and how an engaged community fosters a self-sustained community. Since the onset of COVID-19, The Village Market has gone digital, and pivoted its support of local businesses to their website which had...
2020-05-19
37 min
Brand on Purpose
This Bud’s For Everyone: A Conversation with Anheuser-Busch VP of Corporate Social Responsibility Adam Warrington
Anheuser-Busch Vice President of CSR Adam Warrington joins Aaron to discuss how the 165-year-old beer company – home to brands like Budweiser, Stella Artois, and Bud Light – has continued to evolve and grow while leaning on its heritage. Aaron and Adam talk about the company's commitment to running completely on renewable energy by 2025 and the difference between companies that view corporate responsibility as a temporary campaign and those that view it as a foundational framework. They also discuss how Anheuser-Busch has pivoted to support their communities during COVID-19, including donating $1 million to the United States Bartenders Guild, producing and donating hand...
2020-05-12
34 min
Brand on Purpose
The Story Behind Stonyfield’s Moo-vement: A Conversation with Stonyfield Chairman and Co-Founder Gary Hirshberg
Stonyfield Chairman and Co-Founder Gary Hirshberg joins Aaron to discuss the organic yogurt company he helped build in 1983 and the company’s role as a pioneer in planet-friendly business practices. Aaron and Gary explore how Gary was inspired to enact positive change amidst an era of geographical, environmental and industrial shifts, the false myth that earth is a subsidiary, the importance of accessible organic foods for everyone, and how the now-infamous yogurt from Lily Bell the Cow started it all. Tune into this episode to learn how this company pioneered the organic foods moo-vement, and learn more at stonyfield.com.
2020-05-07
53 min
Brand on Purpose
Moving From Service Leadership to Servant Leadership During A Pandemic: A Conversation with Sodexo North America Chair Sarosh Mistry
Sarosh Mistry, Chair of Sodexo North America and CEO of Homecare, joins Aaron to discuss how COVID-19 has fundamentally changed the company’s business and how they’ve adapted and leaned on their values to support their employees and their communities. Sarosh and Aaron talk about the importance of servant leadership and how Sodexo has established a $30 million global relief fund for hourly workers who have been impacted by venue shutdowns. They also discuss what the company has learned from their global employees who witnessed the spread of COVID-19 before it reached the US, and what it did with thos...
2020-05-05
32 min
Brand on Purpose
Saving Thousands of Lives, One “Gently Used” Soap at a Time: A Conversation with Eco-Soap Bank Founder and CEO Samir Lakhani
Eco-Soap Bank founder and CEO Samir Lakhani joins Aaron to discuss his humanitarian and environmental nonprofit organization that recycles and sanitizes used hotel soap for distribution to people in need in the developing world. Samir discusses how a trip to Cambodia—involving a rickety bicycle, a Hawaiian shirt, and a lot of hope—served as his inspiration and his mission to support livelihoods and provide free education to disadvantaged women. Eco-Soap Bank is doubling down on its commitment to providing soap to organizations in developing countries during COVID-19 to mitigate the spread of the virus and promote public health. Tune in to le...
2020-04-28
40 min
Brand on Purpose
How Getting Stranded in the Gobi Desert Led to a New York Cashmere Company: A Conversation with NAADAM CEO and Co-Founder Matt Scanlan
NAADAM CEO and Co-Founder Matt Scanlan joins Aaron in studio to talk about his unconventional path into the fashion and textile industries. Spoiler alert: it involves driving 20 miles into the Gobi Desert, goats, and a lot of luck. The two discuss how Matt's formative trip to Mongolia inspired him and co-founder Diederik Rijsemus to disrupt the cashmere industry and make the products more affordable, profitable and sustainable for everyone. From partnering with nomadic goat herders to styling 20-something New Yorkers, NAADAM is proving once and for all that they really are the GOAT. Learn more about the sweater company at na...
2020-04-23
37 min
Brand on Purpose
Manufacturing a Better Future for Women Thru Fashion: A Conversation with ABLE Founder and CEO Barrett Ward
ABLE Founder and CEO Barrett Ward joins Aaron to discuss how the ethical lifestyle brand works to end generational poverty by providing jobs for women. Together they discuss the 2008 trip to Ethiopia that inspired the creation of the company, the famous celebrity-loved leather bag, the importance of supporting brand authenticity and not taglines, and COVID-19’s impact on the business. Tune in to learn more about ABLE’s radical transparency and reporting system and shop at www.livefashionable.com. Brand on Purpose listeners can use the code “BOP25” on the ABLE website for 25% off a purchase to support a purpose-dri...
2020-04-21
39 min
Rookies in the Real World | Advice on Adulting, New York City, and Career Growth
3 - Imposter Syndrome.
Imposter Syndrome sounds way scarier than it is—trust us—but that's why it is SO important to talk about it! You aren't alone in this struggle.Host Lauren Lapid and guest Katrina Waelchli get vulnerable, breaking down how their imposter syndrome evolved from college into their lives now as full-time rookies in the workplace. But what is imposter syndrome? In short: Despite your successes and qualifications, you feel like a “fraud” or undeserving of your success and achievements. Lauren and Katrina give real-life stories of when they've felt imposter syndrome and the steps they take to...
2020-04-15
38 min
Brand on Purpose
Challenging Classism in Silicon Valley, One Bouquet at a Time: A Conversation with Farmgirl Flowers CEO and Founder Christina Stembel
Farmgirl Flowers CEO and founder Christina Stembel joins Aaron in-studio to talk about how she built the world's largest e-commerce flower arrangement business. Aaron and Christina discuss the challenges of being a woman in a male-dominated industry, the importance of supporting farms who pay living wages, and how to trust your instincts in a leadership position. Tune in to learn how this floral business flourished, and learn more at farmgirlflowers.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy ...
2020-04-14
45 min
Brand on Purpose
Lions, Tigers, Unbiased Journalism, Oh My: A Conversation with National Geographic Partners Chairman Gary Knell
This conversation with Gary Knell, Chairman of National Geographic Partners, is way better than Tiger King, really. Gary joins Aaron to discuss how the company is continuing to live up to its standard of excellence through strong and unbiased journalism, the balance of giving people what they want versus need, and the incredible photographers that make National Geographic what it is. Gary and Aaron also highlight how readers look to National Geographic for context, rather than just breaking news, and why that’s so important in today’s news environment. To that end, National Geographic launched NatGeo@Home, a free dig...
2020-04-09
36 min
Brand on Purpose
Getting Zero-Wasted: A Conversation with New Belgium Brewing CEO Steve Fechheimer
New Belgium Brewing CEO Steve Fechheimer joins Aaron to discuss how the beer company acts as a force for good. Founded in 1991, this B Corp Certified, Colorado-bred brewing company was built on the core beliefs of environmental stewardship, making world class beer, and having fun. Listen in to the pre-outbreak conversation to hear Aaron and Steve discuss the importance of beer culture and brand community, what it means to be a platinum certified zero-waste company, and how to bring craft beer to a more diverse audience. Aaron kicks the episode off highlighting New Belgium’s authentic and thoughtful approach to supp...
2020-04-07
42 min
Brand on Purpose
Introducing The World’s First Carbon-Negative Vodka and a Last Minute Pivot Towards Making Hand Sanitizers: A Conversation In Studio with Air Co. CEO and Co-Founder Gregory Constantine
Air Co. CEO and Co-Founder Gregory Constantine joins Aaron in studio to talk about bringing the first carbon-negative vodka onto the market. Developed through technology that uses carbon as an ingredient rather than an emission, Gregory and Aaron discuss Air Co.’s mission to help, not hurt, communities and the environment. Air Co. is currently living up to that mission as it has pivoted all production to creating carbon-negative hand sanitizer (and donating it for free to in-need New York locations) during the COVID-19 outbreak. Tune in to learn about this unique and sustainable company, and learn more about Air...
2020-04-02
32 min
Brand on Purpose
To B Corp or Not To B Corp: Reflecting on the Benefits and Realities of Becoming a Certified B Corp
In this special Season Three finale, Aaron looks back at some of the interviews he's had with B Corp Certified brands like Ben & Jerry’s and Intrepid Group. Designed to hold businesses to legal standards of ethical, social and environmental responsibility, acquiring the B Corp Certification allows companies to express to the world that being a force for good acts as the foundation of their business. Tune into this clips episode to learn about how becoming a Certified B Corp affects change at a global scale – and hear a sneak peak of our upcoming episode with New Belgium Brewing. Disc...
2020-03-31
28 min
Brand on Purpose
Communicating During COVID-19: Expert Advice for Brands and Non-Profits With Host Aaron Kwittken
On a special episode of Brand on Purpose, associate producer Meg Ruocco turns the tables on creator and host Aaron Kwittken and interviews him. They discuss his thoughts on the vitality of communications during the COVID-19 outbreak from the importance of honesty amongst industry leaders to the need to support non-profit organizations, and the broader implications of how this pandemic will affect everyone on an individual and global scale. An expert in crisis and issues communications, Aaron leverages his years of experience to share best practices for communicating with employees, stakeholders and customers during this unprecedented moment in history....
2020-03-20
29 min
Brand on Purpose
International Women's Day Special: A Conversation with FINCA Impact Finance, CARE USA and the National Democratic Institute
In celebration of International Women's Day on March 8, Aaron is joined from Washington, DC by FINCA Impact Finance VP & Regional Director for the Middle East & South Asia, Zar Wardak, CARE USA Director of Gender Advocacy, Gayatri Patel, and National Democratic Institute Senior Advisor for Gender, Women and Democracy, Caroline Hubbard. Aaron, Zar, Gayatri and Caroline discuss the ways access to finance empowers women around the world, how financial inclusion leads to women's political participation, and the role corporations should play in the fight for gender parity. Tune in to hear what International Women's Day means to each of these incr...
2020-03-10
27 min
Brand on Purpose
How to B a Force for Good: A Conversation with B Lab CMO Anthea Kelsick
B Lab CMO Anthea Kelsick joins Aaron in studio to talk about the nonprofit organization behind the B Corporation Certification. Aaron and Anthea demystify the certification by discussing just how businesses become a B Corp and how B Lab acts as an advocate for actionable change in the marketplace. The two discuss how industry stories are helping to shape our global culture and how B Lab ensures its certified companies are doing real, authentic good in an age of “purpose-washing.” Tune in to this un-B-lievable episode to kick off B Corp Month, and learn more about B Lab at bcorp...
2020-03-03
32 min
Brand on Purpose
Like Father Like Son and The Power of “Tikun Olam:” A Conversation with Percent Pledge Founder and CEO Joel Pollick and The Giving Back Fund President and CEO Marc Pollick
Father and son duo Marc and Joel Pollick join Aaron in studio to discuss their shared passion for social good. Driven by the work of Jewish author and Nobel laureate Elie Wiesel, Marc has been a leader in purpose for decades, now leading national non-profit The Giving Back Fund, which encourages and facilitates charitable giving by successful public figures. Inspired by his father, Joel founded Percent Pledge, a nonprofit organization management company dedicated to making workplace giving and volunteering easy for companies and engaging for employees. Tune in to learn about this inspiring family's work (and what a family...
2020-02-25
52 min
Brand on Purpose
Change You Can Count On: A Conversation with Coin Up Co-Founder Leena Patidar
Coin Up Co-Founder and CEO Leena Patidar joins Aaron to discuss how she brought Coin Up – the charity app that makes it easy to support a cause you love through every day purchases – to life in just under a year. Aaron and Leena talk about the modernization of spare change campaigns, the relationship between social media and nonprofit visibility, and what the inner workings of developing a successful and thriving app are. Listen in to hear how Leena and her team overcame an initial rejection from Apple when they launched the app, and learn more about how you can be t...
2020-02-18
31 min
Brand on Purpose
A Hundred Years Old and Just Getting Started: A Conversation with American Red Cross CMO Neal Litvack
American Red Cross CMO Neal Litvack joins Aaron to talk about one of the most historically-renowned and globally-recognized non-profits. Aaron and Neal discuss the Red Cross mission to help those in need through providing international humanitarian aid and teaching skills that save lives, as well as the Red Cross' new Give Blood to Give Time Campaign—a partnership with the American Cancer Society launched this week to boost blood donations and awareness. Tune in to this info-packed episode to find out how last year’s SXSW Game of Thrones-themed blood drive #BleedForTheThrone came to be. Learn more about American Red Cross and ge...
2020-02-11
34 min
Brand on Purpose
Making Sustainability Fruitful: A Conversation with OddBox Co-Founders Deepak Ravindran and Emilie Vanpoperinghe.
OddBox co-founders Deepak Ravindran and Emilie Vanpoperinghe join Aaron to talk about their subscription box service providing 'wonky' fruits and vegetables in the UK, aimed at reducing the global food waste problem. Deepak, Emilie and Aaron discuss the current state of food over-production, the benefits of buying in-season fruits and veg and how when it comes to produce, it really is what's on the inside that counts. Tune in to hear what inspired their quest to rescue weirdly shaped produce and learn more at oddbox.co.uk.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothr...
2020-02-04
32 min
Brand on Purpose
You’ll Go Nuts Over This Episode: A Conversation with Pip and Nut Founder Pippa Murray
Pip and Nut Founder Pippa Murray joins Aaron to talk about how she went from selling nut butter at a street market to becoming a nationwide store-brand in the UK in just five years. Aaron and Pippa discuss the beautiful and harsh realities of starting your own business, the pros of becoming a B Corp sooner rather than later, and what being a crowd-funded business actually means. Tune in to this nutty episode and learn more at pipandnut.com.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Broug...
2020-01-28
31 min
Brand on Purpose
Getting Veg-ucated: A Conversation with Mark Cuddigan, CEO of Ella's Kitchen and Head of Sustainability for Hain Celestial
Ella's Kitchen CEO and Head of Sustainability for Hain Celestial Mark Cuddigan joins Aaron to talk about how his company has made feeding your kids fruits and vegetables easier by providing organic food in sustainable packaging to families. Mark and Aaron discuss the benefits of becoming a B Corp, the difference between empty promises and actionable change, the ethical responsibility companies and consumers have to live sustainably, and why few companies are doing good even though doing good is good for business. Listen in to learn how this company is going above and beyond the kale of duty, and...
2020-01-21
54 min
Brand on Purpose
A Novel Way to Serve Healthcare to Underserved Kids: A Conversation with Hazel Health Founder and CEO Josh Golomb
Hazel Health's founder and CEO Josh Golomb joins Aaron to discuss his company's approach to providing free, accessible healthcare to students. Founded in Silicon Valley, this telehealth company requires no appointments, insurance, or immigration checks to bridge the gap between health and access. Inspired by his work in AmeriCorps and his grandparents' own immigration journey, Josh shines a light on the complexities of our nation's healthcare system while providing insights as to how his company is making changes for the better and transforming student healthcare. To learn more, visit hazel.co.Production Credits: Aaron Kwit...
2020-01-14
31 min
Brand on Purpose
Adventure Travel in a Sustainable Style: A Conversation with Intrepid Group's CCO Leigh Barnes
Intrepid Group's Chief Customer Officer Leigh Barnes joins Aaron to talk about the purpose behind the world's largest adventure travel company. Leigh and Aaron leave no stone unturned as they discuss the corporate realities of being carbon positive in the travel industry, the importance of the B Corp certification, and the responsibility that travel companies have to do good for the people and places they do business in. Covering topics from modern slavery to the unethical practices of elephant ride programs, you won't want to miss this thought-provoking, wanderlust-inducing episode. Say Aloha to ethical, fun travel, and learn more ab...
2020-01-07
38 min
Brand on Purpose
Let's Taco 'bout Youth Education: A Conversation with Taco Bell Foundation Executive Director Tina Nguyen
Taco Bell Foundation Executive Director Tina Nguyen joins Aaron to spill the beans about the youth-oriented organization established in 1992. Aaron and Tina discuss the intention behind the Taco Bell Foundation's Live Más Scholarship, the role of brand authenticity in successful purpose-driven initiatives, and how passionate young people deserve the chance (and the resources) to change the world. Tune in to hear how your favorite fast food joint, from executives to restaurant staff, lives up to their "Live Más" slogan. To learn more about the Taco Bell Foundation's work visit tacobellfoundation.org. Production Credits: Aaron Kwittken, Je...
2019-12-31
20 min
Brand on Purpose
A Corporate Centenarian’s Quest To Be Carbon Positive: A lively conversation with Stanley Black & Decker’s VP of CSR, Deb Geyer and CCO, Shannon Lapierre
Stanley Black & Decker’s Deb Geyer, VP of Corporate Social Responsibility, and Shannon Lapierre, Chief Communications Officer, join Aaron at the 2019 PRWeek PR Decoded conference in Chicago to talk about the 100-year-old Fortune 500 manufacturer’s recent shift to purpose. Aaron, Deb and Shannon discuss the reason behind the company’s purpose-driven transformation, how their roles complement one another when it comes to purpose initiatives, and the importance of being transparent about sustainability metrics. They also explore how the company is focusing on upskilling the workforce, planning for future generations and why 1 million manufacturing jobs are unfilled. Listen in to learn...
2019-12-17
32 min
Brand on Purpose
Putting People First, Again. A conversation with Clinton Foundation CMO Craig Minassian
Craig Minassian, Chief Marketing and Communications Officer at the Clinton Foundation, joins Aaron in-studio to discuss the mission and work of the Clinton Foundation and Craig’s longstanding relationship with the Clintons from his time as assistant press secretary in the Clinton White House and with the 2008 presidential campaign. Craig and Aaron explore how Craig helped the Foundation navigate unprecedented false attacks during the 2016 election and perfected storytelling in a thunderstorm, President Clinton’s unique ability to reach across the aisle and bring diverse groups of people together to solve the world’s problems, the organization’s incredible variety of globa...
2019-12-10
46 min
Brand on Purpose
Sweet Justice. A conversation with Ben & Jerry’s Social Mission Special Projects Director Rob Michalak
I scream, you scream we all scream for a more just world. Rob Michalak, Social Mission Special Projects Director and self-proclaimed “Village Elder” at Ben & Jerry’s, joins Aaron to explore the concept of linked prosperity and how business can create justice in the world. Rob and Aaron discuss how Ben & Jerry’s became the pioneer in putting purpose alongside product and mission and how the company’s 1997 progressive values statement about advancing new models of economic justice is more true today than when it was written. Listen in to learn the value of standing for something whether or not everyone...
2019-12-03
41 min
Brand on Purpose
How Sprint is closing the homework gap by bridging the broadband divide. A conversation with Sprint 1Million Project President Doug Michelman
Doug Michelman, president of the 1Million Project Foundation and chairman of the Sprint Foundation, joins Aaron to discuss the tech company’s mission to help one million high school students who lack unreliable internet access reach their full potential by providing free devices and wifi. Aaron and Doug talk about what Doug learned working with values-led Levi Strauss early in his career, his experience spearheading Visa’s CSR initiative right before the company’s 2008 IPO, and launching the 1Million Project with President Obama in 2016 with only a PowerPoint presentation to back it up. Tune in to find out the most i...
2019-11-26
21 min
Brand on Purpose
Being Thrifty Was Always Nifty For OG Thrift Shop Savers. A Conversation With Savers VP of Recycling & Reuse Tony Shumpert
Tony Shumpert, vice president of recycling & reuse at Savers, joins Aaron in the studio to discuss the thrift chain’s over 60-year dedication to sustainable retail – before it was mainstream. Tony and Aaron talk about how Savers keeps the average cost of an item at $4, the importance of stakeholder collaboration to tackle big issues, both of their feelings about “green-washing” and the rise of the conscious consumer, and where all the unsold clothing goes (spoiler alert: not in a landfill). Listen in to hear what made Tony pass on job opportunities at Starbucks and Target to join Savers. Learn more abo...
2019-11-19
34 min
Brand on Purpose
Learn About Smoothie King’s One-Question Filter-Test. A conversation with Smoothie King CEO Wan Kim
Wan Kim, Global CEO of Smoothie King, joins Aaron to discuss how the international smoothie chain works to inspire others to #RuleTheDay by living a healthy and active lifestyle. Wan talks about how the company has grown since he purchased it from the founders in 2012, the importance of the One-Question Filter-Test initiative, why aligning everything with the company mission is imperative for success, and how Smoothie King’s authenticity separates itself in the industry. Listen in to hear how Wan’s unhealthy college lifestyle led to a lifetime love for smoothies. Learn more about Smoothie King one its website at s...
2019-11-12
28 min
Brand on Purpose
Can an industrial company actually be good for the world? A conversation with Orbia CEO Daniel Martinez-Valle.
Daniel Martinez-Valle, CEO of Orbia (formerly Mexichem), joins Aaron to discuss the company’s recent transformation and commitment to a purpose of advancing life around the world. Daniel and Aaron dive into Daniel’s economic background and experience during the 1994 Mexico tequila crisis, the importance of “nested purpose,” and why the transformation included a new living logo (ImpactMark) that changes as the company evolves. Listen closely to learn about how Daniel and his team came up with the name “Orbia.” Learn more about Orbia at orbia.com, on Twitter and LinkedIn @orbia, and on Instagram @weareorbia. Production Credits: Aaron Kw...
2019-11-05
26 min
Brand on Purpose
Sleep like three US Presidents and also help change lives. A conversation with Boll & Branch CEO and founder Scott Tannen
Scott Tannen, CEO and founder of Boll & Branch, joins Aaron to talk about the world’s first Fair Trade-certified luxury bedding company. Aaron and Scott discuss the “ah-ha” moment that led to the creation of the company, how Boll & Branch enhances the lives of cotton farmers in India, and the ways the company stays relevant and authentic in a crowded market. Listen in to hear how the name “Boll & Branch” came to be – and how to build a brand that even presidents love. Learn more about Boll & Branch at bollandbranch.com and on Instagram at @bollandbranch, and connect with Scott on Linke...
2019-10-29
34 min
Brand on Purpose
How Putting Puppies in Prison Saves Lives. A Conversation with Puppies Behind Bars President Gloria Gilbert Stoga
Gloria Gilbert Stoga, president of Puppies Behind Bars, joins Aaron to talk about the nonprofit that trains prison inmates to raise service dogs for wounded veterans and first responders. Aaron and Gloria discuss the People Magazine article that inspired Gloria to quit her job and start a nonprofit, the challenges of working with prisons and raising over 1,200 dogs, and how dogs can bring people from such different backgrounds and life experiences together. Listen in to hear about how Gloria’s view of inmates has shifted over the past 20+ years. Learn more about Puppies Behind Bars at puppiesbehindbars.com and on so...
2019-10-22
28 min
Brand on Purpose
How an interaction with a gorilla led to gift baskets for babies and givebacks to the environment. A Conversation With Our Green House Founders Pam and Mike Davis
Pam and Mike Davis, founders of Our Green House, join Aaron to talk about how the eco-friendly baby basket company works to both provide a gift for new parents and save the environment, elephants, gorillas and turtles all at the same time. Pam and Mike discuss the parenting fears that led to the creation of the company when their kids were young, how they prioritize being a family-first brand, and how the rising popularity of sustainability and environmentally-friendly products impacted the company. Listen in to hear about Pam’s close encounter with a gorilla on a trip to Africa th...
2019-10-15
27 min
Brand on Purpose
It’s More Than Just Shoes. A Conversation with Deckers Brands’ Dave Powers
Dave Powers, President & CEO of Deckers Brands, joins Aaron to talk about how the multi-billion-dollar global footwear and lifestyle company comprised of UGG, Koolaburra by UGG, HOKA ONE ONE, Teva and Sanuk, gives back to the community, the environment and its employees. From his prior experiences at Timberland and Converse, Dave learned the importance of creating an emotional connection through storytelling and how prioritizing the consumer and environment during all decision making creates a successful company. Listen closely to find out what Dave’s favorite shoe is and whether or not he has a favorite brand. Learn more about Decke...
2019-10-08
37 min
Brand on Purpose
Learn how Fracture is literally re-framing sustainability through art. A conversation with Fracture’s Abhi Lokesh
Abhi Lokesh, co-founder and CEO of Fracture, joins Aaron to discuss how the photo-printing service is revolutionizing photo framing and motivating people to take their iPhone masterpieces to the wall. Abhi talks about how a trip to Swaziland inspired the creation of Fracture, why sustainability remains centerfold in Fracture’s business strategy, and the importance of being vulnerable and transparent with employees. Tune in to hear about the outcome of Abhi’s very first investor pitch – to his dad. Learn more about Fracture at Fractureme.com and on Instagram @fractureme, Twitter @FractureMe and Facebook @Fractureme. Production Credits: Aaron Kwittke...
2019-10-01
30 min
Brand on Purpose
How sandwiches support first responders. A conversation with Firehouse Subs’ Don Fox
Don Fox, CEO of Firehouse Subs, joins Aaron to talk about how the sandwich restaurant gives back to first responders. Aaron and Don discuss how Don’s firing from Burger King was the best thing that could have happened to him, how franchisees perform better with increased focus on philanthropic pursuits, and the importance of making an authentic connection with charity, including which companies do it well (and which don’t). Stay tuned to find out which sub is Don’s favorite. Learn more about Firehouse Subs and the Public Safety Foundation at firehousesubs.com. Production Credits: Aaron Kwittken...
2019-09-24
35 min
Brand on Purpose
Can dogs be vegan? A conversation with Wild Earth’s Ryan Bethencourt
To kick off Season 2, Wild Earth CEO and Founder Ryan Bethencourt joins Aaron to talk about the plant-based pet food taking the industry by storm. Aaron and Ryan talk about what it was like to pitch on Shark Tank with no sales (and secure Mark Cuban’s investment), Ryan’s quest to make the world a better and more sustainable place for both people and animals, and whether or not pet food can be Kosher. Listen closely to find out what Ryan thinks about “judgey” vegans and his go-to Chipotle order. Learn more about Wild Earth at wildearth.com. ...
2019-09-17
34 min
Brand on Purpose
How one couple’s apparel is cleaning the oceans, treating arthritis, helping veterans, and curing cancer. A conversation with Gells’ Richard Perkin
Richard Perkin, Co-Founder of apparel company Gells, sits down with Aaron to discuss starting a business with his spouse, learning on the fly and their first “Oh s***” moments as entrepreneurs. Richard also shares key advice from his experiences developing authentic relationships with Gells’ partner charities. Listen closely to learn Richard’s secret to maintaining a healthy balance between Gells, family life, and a full-time job. Read more about Gells and their partner charities at https://gells.org/. Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Katrina Waelchli, Jake Honig, and Mathew Passy
2019-08-28
29 min
Brand on Purpose
People first, creativity second, technology third. A conversation with WeTransfer’s Damian Bradfield
Damian Bradfield, President and Chief Marketing Officer of WeTransfer, joins Aaron to talk about WeTransfer’s growth from a file transfer service into a purpose-driven digital media company. Aaron and Damian discuss the social causes that WeTransfer promotes, cultural differences between the Netherlands and the U.S., and Damian’s advice for aspiring entrepreneurs. Listen in to hear why Damian wants WeTransfer’s users to take a break from the internet – including WeTransfer. Follow Damian on Twitter @djbradfield, follow WeTransfer on Instagram @wetransfer, and read WeTransfer’s editorial page at wepresent.com. Production Credits: Aaron Kwittken, Jeff Maldonado...
2019-08-21
34 min
Brand on Purpose
Learn how to swim to save a life. This charity raised nearly $100 million to directly fund therapies to defeat cancer. A conversation with Swim Across America’s Rob Butcher and Pam Ryan from Goldman Sachs
Rob Butcher, Swim Across America CEO, and Pam Ryan, Swim Across America board chair and Goldman Sachs managing director, join Aaron to talk about how the organization wants to change the vernacular from “you have cancer” to “there is hope." They share stories about the organization’s very first swim and their most memorable event experiences, including Aaron’s impressive 10K swim this July across the Long Island Sound, and why corporate donations are worth more than just money. Find out how you can get involved, even if you don’t know how to swim, at www.swimacrossamerica.org. Pr...
2019-08-14
40 min
Brand on Purpose
What do Tesla, Lululemon, and waste management have in common? A conversation with Swell Investing’s Teresa Orsolini
Teresa Orsolini, Chief Marketing Officer of Swell Investing, joins Aaron to talk about the journey to build Swell Investing to be part of the growing $30 trillion impact investing industry…shortly before the company announced it would be ceasing operations on August 31, 2019. Aaron and Teresa discuss why she pivoted from a successful marketing career, how companies got included in (and booted from) Swell’s portfolios, and how she worked to bridge the gap between consumers and their investments. Tune in to find out which centenarian company you’ve never heard of was one of Teresa’s favorites on the platform and why...
2019-08-07
29 min