Shows
ScaleHaus Consulting🎙 EPISODE 44 — How Aesthetic Clinics Sell When the Economy Slows (And Buyers Get Hesitant)The Aesthetic Accelerator Podcast — powered by Allora Agency & ScaleHaus When the economy tightens, most clinics panic, slash prices, and wait for "things to pick back up." But the clinics winning right now? They're not discounting. They're adapting — their messaging, their sales psychology, and the way they position their offers. In today's episode, we break down exactly how your clinic can maintain demand, strengthen conversions, and protect revenue when buyers are more hesitant with their money. This is a reality check every aesthetic CEO needs. 🔥 Inside This Episode ➡️ W...
2025-12-0105 min
ScaleHaus ConsultingEpisode 43: My life works framework that is a non-fail to having everything you want in life and businessEpisode 43: My life works framework that is a non-fail to having everything you want in life and business EPISODE OVERVIEW In this episode, Kayla Petrasek breaks down the proprietary ScaleHaus Success Framework—the exact methodology used with seven-figure founders and high-level executives to transform potential into power. This is not motivational theory. This is strategic methodology for building unshakeable businesses and unstoppable leadership. Best For: Founders, executives, medical aesthetic clinic owners, pharmaceutical leaders, device innovators, and high-level professionals ready to scale KEY FRAMEWORKS COVERED The ScaleHaus Success Framework: 3 Pillars Action & Implementation Bravery & Confidence Patience & Resilience TIMESTAMPS & KE...
2025-11-1530 min
ScaleHaus ConsultingEpisode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBAMaster the Business Side of Beauty – Introducing The Aesthetic MBA Episode Summary: In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork. If you've ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what systems and strategies are missing in the...
2025-11-0516 min
ScaleHaus ConsultingEpisode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this week to stop the leak, recapture lost revenue, and build a bu...
2025-10-2713 min
ScaleHaus ConsultingEpisode 40: Breaking Through The Plateau - When Growth Stops and What To Do About ItEpisode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It Welcome to the ScaleHaus Consulting Podcast — your go-to resource for sales, marketing, and operations strategies that actually move the needle. EPISODE DESCRIPTION Feeling stuck? Revenue flat? Working harder but not seeing results? In this episode, I break down the two critical plateau points where businesses get stuck — the $20-30K/month range for small businesses and the under $10M range for established companies — and walk you through exactly how to recognize it, accept it, and take meaningful action to break throug...
2025-10-1326 min
ScaleHaus ConsultingEpisode 39: Overcoming Fear of Public Speaking & PresentingEpisode 39: Overcoming Fear of Public Speaking & Presenting Episode Overview Today I'm giving you an exclusive glimpse into Week 8 of my REP MBA Program — the comprehensive training system that transforms sales reps into the top 1% performers in their companies. Today's Mission: Turn your fear of public speaking into your most powerful competitive advantage. The Hard Truth: You weren't born bad at presenting. You were just never trained to lead the room. And that fear is costing you leadership opportunities, influence, credibility, and a lot of money. What You'll Get: The exact frameworks to transform fe...
2025-10-1122 minScaleHaus ConsultingEpisode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination_*]:min-w-0 !gap-3.5"> REP MBA Mastering In-Person Selling & Trade Show Domination Show Notes - Episode Duration: 45-50 minutes 🔥 Episode Overview This week, I'm sharing Week 6 from my complete 10-Week REP MBA Program — the system that transforms average sales reps into the top 1% of performers in their industry. Today's Focus: How elite reps dominate in-person selling while others hide behind emails and Zoom calls. Key Quote: "Some reps hide behind emails. Elite reps own every room they walk into." 📋 What You'll Learn ✅ The Psychology of Presence The neuroscience of first impressions (what happens in 7 seconds) 5...
2025-09-2952 min
ScaleHaus ConsultingEpisode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35% Top-performing clinics: 75%+ Cost to acquire new client: $150-300 Cost to retain existing client: $15-30 Profit increase from 5% retention improvement: 25-95% 💡 THE THREE RETENTION LEAK POINTS Leak Point #1: The Onboarding Disaster (First 24 Hours) Ru...
2025-09-0120 min
ScaleHaus ConsultingEpisode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring Revenue Create predictable monthly income through memberships Example: 50 members × $199 = $119K guaranteed annual revenue...
2025-08-2549 min
ScaleHaus ConsultingEpisode 35: From Injector to CEO: The Identity Shift That Changes Everything🎙️ The Go-To Aesthetics Coach Podcast Episode 35: From Injector to CEO: The Identity Shift That Changes Everything 🔥 Episode Overview Are you running your clinic, or is your clinic running you? If you're still hustling behind the treatment chair 60+ hours a week, constantly putting out fires, and feeling burned out despite having a "successful" practice, this episode will transform how you think about your role as a business owner. The hard truth: You're not acting like a CEO — you're acting like an employee in your own business. And that's exactly why you feel stuck, exhausted, and unable to scale beyond you...
2025-08-1953 min
ScaleHaus ConsultingEpisode 34: The $100K Ceiling: Why Most Clinics Plateau and How to Break Through It🎙️ The Go-To Aesthetics Coach Podcast Episode 34: The $100K Ceiling: Why Most Clinics Plateau and How to Break Through It Episode Overview Most aesthetic clinics don't fail because they can't find clients — they fail because they hit an invisible revenue ceiling around $20-30K per month and have no idea how to break through it. In this episode, we pull back the curtain on exactly why this happens and what you can do to break through without burning yourself out. Key Topics Covered 🎯 The Three Main Reasons Clinics Plateau: Pricing that works against you - How underpricing premium se...
2025-08-1150 min
ScaleHaus ConsultingEpisode 33: Revolutionizing Aesthetic Marketing with AI The Future of Content Creation for Clinics - That Don't Want to Be on Camera🎙 Revolutionizing Aesthetic Marketing with AI The Future of Content Creation for Clinics That Don't Want to Be on Camera 🎧 Episode Summary: In this episode, Kayla Petrasek, founder of Allora Agency and your go-to aesthetic business coach, dives into one of the biggest struggles clinic owners face: content creation. If you've ever felt overwhelmed trying to film, edit, and show up online—especially when you'd rather be treating clients—this conversation is for you. Kayla reveals how AI-generated content is changing the game, especially for medical aesthetic clinics that want a done-for-you approach. She shares...
2025-08-0515 min
ScaleHaus ConsultingEpisode 32: Why Your Aesthetic Clinic Isn't Profitable (Even If You're Fully Booked)Why Your Aesthetic Clinic Isn't Profitable (Even If You're Fully Booked) 🎧 Episode Summary: You're booked solid, your schedule looks like a dream… but your bank account says otherwise. In this episode, Kayla Petrasek—business coach and founder of Allora Agency—pulls back the curtain on one of the most frustrating (and common) struggles in the aesthetic industry: why you're not profitable, even when you're "successful" on the surface. If you've ever wondered where your money is going—or felt like you're working 24/7 and still not seeing the kind of income you expected—this is a must-lis...
2025-07-2817 minScaleHaus ConsultingEpisode 31: The Myth of Being Fully Booked - Unveiling Profitability SecretsThe Myth of Being Fully Booked: Unveiling Profitability Secrets In this episode, Kayla Petrasek dives into the common misconception that being fully booked equates to profitability. Discover why a packed schedule might not be the success indicator you think it is and learn actionable strategies to transform your clinic's financial health. Being fully booked doesn't guarantee profitability. The importance of pricing, packaging, and positioning. How to shift from selling services to offering solutions. The role of strategic marketing and leadership in scaling your business. Reflection Task: Consider your top-performing services and evaluate if...
2025-07-2108 min
ScaleHaus ConsultingEpisode 30: Reinventing Yourself to Become the Woman Who Leads the Brand🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™ Episode Summary: This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that's been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you're meant to be. If you've ever felt caught between who you were and who you're becoming — this is your invitation to evolve.
2025-07-1747 min
ScaleHaus ConsultingEpisode 29: Magnetic Branding - The Identity Shift That Attracts Clients, Wealth & Real Success🎙️ Podcast Title: Magnetic Branding: The Identity Shift That Attracts Clients, Wealth & Real Success 🔥 Episode Description: In this powerful solo episode of The Go-To Aesthetics Coach, Kayla dives deep into the truth behind magnetic branding—and why it's not about surface-level visuals or catchy taglines. It's about who you are, how you show up, and the energetic frequency you carry in your business. If you're feeling like you're doing "all the right things" but still not attracting the right clients, not growing fast enough, or not hitting the income levels you know y...
2025-07-1552 min
ScaleHaus ConsultingEpisode 28: Empowering Women in Aesthetics: Raquel Merlini's 30-Year Journey of Mastery & MeaningEpisode 28: Empowering Women in Aesthetics: Raquel Merlini's 30-Year Journey of Mastery & Meaning 💼 Episode Summary In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field. Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the business-critical skills every clinic needs to master—including personalized consultation techniques, realistic patient education, and the integration of re...
2025-07-0753 minScaleHaus ConsultingEpisode 27: Identity Shifts & Fearless Entrepreneurship: Break Through What's Holding You Back🎙️ Identity Shifts & Fearless Entrepreneurship: Break Through What's Holding You Back 💡 Episode Keywords: identity shift, entrepreneurship, fearlessness, personal growth, limiting beliefs, heart-led business, success principles 🧠Episode Summary: In this powerful solo episode, Kayla Petrasek guides you through a heart-led exploration of what it really takes to create identity shifts, build unshakable confidence, and succeed in entrepreneurship with alignment and purpose. You'll uncover the beliefs, stories, and fears that have been quietly holding you back — and walk away with practical tools to embody your next level self now. From mapping your origin story to embracing fear as fuel...
2025-07-0256 min
ScaleHaus ConsultingEPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You've Never Been Taught🎙️ EPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You've Never Been Taught Is your clinic running... or are you running after it? In this power-packed episode, Kayla Petrasek introduces the Momentum Model — a bold new framework designed for medspa owners who are ready to grow smarter, not harder. Whether you're stuck in inconsistent bookings, team misalignment, or you're simply exhausted from marketing that feels like it goes nowhere, this episode breaks down the exact strategy you need to shift from chaotic to scalable. You'll learn how to: Reclaim your visionary CEO energy...
2025-06-1615 min
ScaleHaus ConsultingEpisode 25: Emotional Mastery for Medspa Owners: The CEO Skill No One Talks AboutEpisode 25: "Emotional Mastery for Medspa Owners: The CEO Skill No One Talks About" 📄 Show Notes: As a medspa entrepreneur, you've mastered treatments, branding, and maybe even marketing—but have you mastered the most important CEO skill of all? 👉 Your emotional state. In this episode of The Go-To Aesthetics Coach, Kayla Petrasek breaks down why your emotions are not just personal—they're strategic. From handling client cancellations to launching high-ticket offers, how you feel directly impacts how you show up, how you sell, and how you lead. Inside this episode, you'll lea...
2025-06-0915 min
ScaleHaus ConsultingEpisode 24: "Fear Isn't the Enemy—It's the Sign You're Growing"In this episode of The Go-To Aesthetics Coach, Kayla Petrasek dives deep into the one thing holding back so many medspa owners and beauty entrepreneurs: fear. From raising your prices to hiring your first team member to going live on Instagram—fear often shows up the moment you're on the brink of expansion. But what if fear wasn't a stop sign... what if it was the doorway to your next level? In this powerful solo episode, Kayla shares: Why fearless doesn't exist (and what to build instead) How your brain and bo...
2025-06-0209 min
ScaleHaus ConsultingEpisode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition🎙️ Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition Host: Kayla Petrasek Category: Medical Aesthetics, Business Growth, Marketing Strategy EPISODE SUMMARY In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability. You'll learn how to reactivate dormant clients, design personalized re-engagement campaigns, and shift your focus from "more new leads" to "more li...
2025-05-2017 min
ScaleHaus ConsultingEpisode 22: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in YouEpisode Title: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You Host: Kayla Petrasek, The Go-To Aesthetic Coach Episode Overview: This episode isn't just about business growth — it's about identity expansion. If you've ever felt like you're meant for more, this is your sign to stop playing small. Kayla unpacks what it truly takes to make a quantum leap — not 10% growth, but 10x evolution. From busting through limiting beliefs to choosing discomfort as your green light, this is the mindset shift every aesthetic entrepreneur needs to hear. You'll Learn: W...
2025-05-1013 min
ScaleHaus ConsultingEpisode 21: The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAADThe Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD Today, we have the distinct honor of hosting Dr. Malika Ladha, a double-board-certified and fellowship-trained dermatologist renowned for her expertise in aesthetic dermatology. With a career marked by a compassionate, patient-centered approach, Dr. Ladha has made a significant impact in the field, combining cutting-edge techniques with a deep commitment to individualized care. Dr. Ladha's dedication to holistic treatment planning sets her apart, ensuring that each patient receives a tailored approach that prioritizes both their aesthetic goals and overall well-being. In this episode, we'll...
2025-04-1041 min
ScaleHaus ConsultingEpisode 20: Living Authentically: Your Permission Slip to ThriveIn this episode of the GoToAesthetics Coach podcast, Kayla Petrasek shares her personal journey of living authentically and redefining success. She discusses the importance of overcoming societal limitations, embracing one's uniqueness, and the transformative power of self-belief. Kayla emphasizes that true success is not about external validation but about finding joy and fulfillment in one's passions. She encourages listeners to break free from negative influences and to pursue their dreams relentlessly, offering her support to those in need of guidance.
2025-03-0814 min
ScaleHaus ConsultingEpisode 19: 10 Advanced Strategies to Skyrocket Your Medspa in 2025Episode Summary: In this episode, Kayla dives deep into 10 actionable and expert-level strategies to help medical aesthetic clinic owners dominate the competitive market in 2025. From creating luxurious client journeys to leveraging cutting-edge technology and building scalable revenue streams, this episode provides a detailed roadmap for medspa success. Whether you're looking to attract more clients, increase revenue, or position your medspa as a leader, this episode is packed with insights you can implement today. Key Topics Covered: Luxury Client Journeys: Personalize consultations with advanced tools like Visia Skin Analysis. Enhance client touchpoints...
2025-01-2729 min
ScaleHaus ConsultingEpisode 18: Unlocking Revenue with Instagram Stories 🎙 Episode Summary: In this episode, Kayla Petrasek dives deep into the art of leveraging Instagram Stories to drive business growth, particularly in the medical aesthetics industry. She highlights how authenticity, trust-building, and strategic storytelling can effectively engage and convert clients. Kayla shares actionable insights, including how to use client testimonials, optimize Instagram highlights, and create a balanced content mix that resonates with your audience. Whether you're an aesthetic professional or a business owner, this episode is packed with practical tips to elevate your social media game. 💡 Key Takeaways: Instagram stories foster genuine, authentic connect...
2025-01-1630 min
ScaleHaus ConsultingEpisode 17: Mastering Membership & life is crazy...this is how you make it. Mastering Membership & life is crazy...this is how you make it. Â In this episode of the GoToAesthetics Coach Podcast, Kayla Petrasek shares her personal journey of transitioning from a corporate job to entrepreneurship, emphasizing the importance of maintaining a creative flow in business. She discusses the value of creating memberships for consistent revenue, empowering entrepreneurs to break free from societal norms, and the significance of mindset and community support. Kayla provides insights into launching successful membership programs, best practices for engagement, and the transformative power of believing in oneself. The episode concludes with a call to action for listeners to e...
2025-01-0530 min
ScaleHaus ConsultingEpisode 16: The secret to making things happen, ACTION.Te how, the when, the why. The #1 secret all the multi-millionaire business owners live by. The secret of ACTION TAKING.
2024-10-2912 min
ScaleHaus ConsultingEpisode 15: Millionaire Masterclass In this episode of the GoToAesthetics podcast, Kayla Petrasek discusses essential strategies for business building and wealth generation, focusing on the steps necessary to reach the first million dollars in revenue. She emphasizes the importance of setting a strong foundation, developing a growth mindset, crafting a unique selling proposition, leveraging social media, targeting the right audience, and maintaining effective financial planning. The conversation provides actionable insights for entrepreneurs looking to enhance their business strategies and achieve long-term success. Takeaways Setting a strong foundation is crucial for business success. A growth mindset is essential for implementing strategies effectively. Your unique selling...
2024-09-1515 min
ScaleHaus ConsultingEpisode 14: Feminine vs Masculine Energy Pt.2Episode Summary In this episode of The Go-To Aesthetics Coach podcast, Kayla Petrasek explores the powerful connection between desire, personal growth, and balancing masculine and feminine energies in business. Through personal stories and client successes, she highlights how embracing desires and working through triggers can create transformative changes both personally and professionally. The discussion underscores the importance of setting standards, shifting from discipline to devotion, and bringing pleasure into business practices for a more fulfilling entrepreneurial journey. Key Takeaways Use desire as a catalyst for growth. Facing triggers can lead to significant personal and professional...
2024-09-1543 min
ScaleHaus ConsultingEpisode 13: Feminine vs Masculine EnergyIn this episode of the Go-To Aesthetics Coach Podcast, Kayla Petrasek explores the transformative power of feminine energy and desire in creating abundance. She discusses the balance between feminine and masculine energies, the modern woman's struggle with vulnerability, and the importance of embracing desire as a catalyst for personal and professional growth. Kayla emphasizes the shift from a lack mentality to an abundance mindset, the significance of trusting the unknown, and the playful nature of feminine energy that leads to a fulfilling life. Â Feminine energy is about flow, creativity, and intuition. Masculine energy provides structure and d...
2024-09-1526 min
ScaleHaus ConsultingEpisode 12: Boosting Revenue in a Clinic - Upselling and Bundling ServicesIn this episode, Kayla Petrasek shares quick and tangible ways to boost revenue for aesthetic clinics. She suggests upselling additional services by bundling skincare with devices, implementing loyalty programs, and offering promotions. Kayla also emphasizes the importance of cross-training staff, training them in sales techniques, and incentivizing them to sell. She highlights the value of client testimonials, SEO optimization, and monthly newsletter blasts. Additionally, she encourages market research and offers a mindset practice for achieving goals. Kayla concludes by promoting her Millionaire Mentorship program and Sip and Social community. Â Takeaways Upsell additional services by b...
2024-09-0929 min
ScaleHaus ConsultingEpisode 11: Aligning Your Business with Your Higher SelfIn this episode, Kayla Petrasek discusses the powerful connection between your higher self and business success. She emphasizes the importance of doing inner work and aligning with your higher self to achieve success in your business. Kayla talks about understanding the concept of the higher self and how it is deeply connected to your purpose and values. She also addresses the role of limiting beliefs in holding us back and provides exercises to challenge and reframe these beliefs. Finally, Kayla introduces her Millionaire Mentorship program, which focuses on aligning your business with your higher self and offers...
2024-08-2521 min
ScaleHaus ConsultingEpisode 10: Procell Therapies: Revolutionizing Microchanneling in medical aesthetics with Danielle HillDanielle Hill from Procell Therapies discusses the unique features of their microchanneling device and the benefits of their human-derived growth factors. She also shares her journey in the aesthetic industry and the challenges she faced as a solo esthetician. Danielle emphasizes the importance of having a doctor on board and the high-quality standards of Procell Therapies. She highlights the ease of ordering and the lack of stock issues with their products. Danielle's passion for the industry and belief in the effectiveness of Procell Therapies led her to become a sales rep for the company. Danielle Hill, a...
2024-07-2540 min
ScaleHaus ConsultingEpisode 9: Social Platforms: The Foundation for Service-Based IndustriesEpisode 9: Social Platforms: The Foundation for Service-Based Industries  In this podcast episode, Kayla Petrasek, a social media specialist and CEO at Allora Agency, shares insights on effective social media strategies for targeting diverse demographics. She discusses various platforms including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter, and TikTok. Kayla emphasizes the importance of starting with Instagram as a foundational step for service-based industries. She also highlights the unique features and demographics of each platform and provides tips on repurposing content and utilizing tools like Planoly. 00:00 Introduction: Exploring Social Media Strategies for Targeting Diverse DemographicsÂ
2024-07-1924 min
ScaleHaus ConsultingEpisode 8: Follow fears and dive in as fast as you canSummary In this episode, Kayla Petrasek shares her personal journey of leaving her corporate job to pursue her passion in the medical aesthetic industry. She discusses the signs and signals that led her to make this decision, the fear that held her back, and the support she received from her friends and husband. Kayla talks about the immediate positive changes that occurred in her life after making the decision, including new opportunities and clients. She also highlights the unique approach of her marketing agency, which combines industry expertise with coaching to help clinics grow and succeed.
2024-07-0725 min
ScaleHaus ConsultingEpisode 7: The Art of Storytelling in Sales Creating Quality Content that Provides Value to ReadersSummary In this conversation, Kayla Petrasek discusses the importance of making time for oneself and finding balance amidst a busy schedule. She then dives into tactical strategies for business growth, focusing on marketing and content creation. She emphasizes the need to know your audience, create a content calendar, and diversify content types. Kayla also highlights the value of repurposing content, using high-quality visuals, and incorporating behind-the-scenes content. She discusses the power of storytelling in sales and the importance of SEO for website visibility and increasing sales. In this conversation, Kayla Petrasek provides valuable insights and...
2024-05-2145 min
ScaleHaus ConsultingEpisode 6: Effective Pricing Strategies for Long-Term Success Summary: Â In this presentation, Kayla Petrasek shares insights and strategies for successful marketing in the medical aesthetic industry. She emphasizes the importance of having a deep understanding of the industry and offers tips for creating compelling content on social media platforms. Kayla also discusses the services provided by her marketing agency, Allora Agency, and highlights the need for comprehensive marketing strategies that go beyond just Instagram. She shares her personal journey and the passion she has for working with female entrepreneurs in the industry. Kayla provides examples of different types of content and offers advice on optimizing profiles, leveraging trending a...
2024-04-1846 min
ScaleHaus ConsultingEpisode 5: Belief and Mindset: Keys to Success in Medical AestheticsIn this podcast episode, Kayla Petrasek discusses 10 strategies that can help double the revenue of a medical aesthetic practice. She emphasizes the importance of marketing in the digital world and shares the success story of Dr. Jason Emer. Kayla also highlights the significance of mindset and belief in achieving goals. She provides insights on setting ambitious revenue goals, analyzing current revenue streams, and implementing effective marketing strategies. Additionally, she discusses enhancing the patient experience, optimizing online presence, and fostering a culture of exceptional customer service. Kayla concludes by emphasizing the importance of tracking and analyzing key performance indicators to...
2024-04-0937 min
ScaleHaus ConsultingEpisode 4: High converting Instagram strategies to build the RIGHT community! Easy-to-implement Instagram strategies for creating content and the Instagram follower roadmap. The roadmap consists of five stages: connection, trust, liking, purchase, and believe. The goal is to move followers from the connection phase to becoming advocates for your business. The conversation also covers four strategies for Instagram content: problem content, results content, solution content, and educational content. KeywordsInstagram strategies, content creation, Instagram follower roadmap, connection, trust, liking, purchase, believe, problem content, results content, solution content, educational content. Â Takeaways Instagram is a powerful tool for organic lead generation and building trust and credibility with potential clients. The Instagram follower roadmap consists o...
2024-04-0310 minScaleHaus ConsultingEpisode 3: The Power of BrandingSummary In this conversation, Kayla Petrasek, an aesthetics coach and marketing expert, provides an introduction to the aesthetic industry and shares valuable marketing tips for aesthetic clinics. She emphasizes the importance of leveraging social media platforms like Instagram and Facebook, as well as utilizing search engine optimization (SEO) to maximize online presence. Kayla also discusses the power of branding and differentiation, the use of effective content in marketing, and the importance of reviews and responding to them. She concludes by offering her marketing agency's services to help clinics with various marketing needs. Chapters 00:00...
2024-02-0135 minScaleHaus ConsultingEpisode 2 - Unveiling Aesthetic Marketing Trends That Drive FollowersWelcome to "The Go-To Aesthetics Coach" podcast with your host, Kayla Petrasek! Get ready to dive into the exciting world of aesthetic marketing, where trends come to life and actionable insights transform your clinic's game. 👉 Episode Title: Unveiling Aesthetic Marketing Trends That Drive Followers 🎙️ Podcast Description: Join Kayla Petrasek, your go-to aesthetics coach, as she unravels the hottest trends in aesthetic marketing! 🚀 In this episode, we'll take you on a journey through the dynamic landscape of the beauty industry, exploring the strategies that are turning heads and driving real results. 🔍 Wha...
2024-01-3010 minScaleHaus ConsultingRevolutionizing Aesthetics: Unveiling the Game-Changing Laser Technology with Nathan Holz# Introduction In this episode of the Go to Aesthetics Coach podcast, host Kayla Petrasek interviews her husband Nathan Holtz, who is a medical device sales representative for Aerolase. They discuss Nathan's background, how he got into medical aesthetics, and provide an overview of Aerolase's technology and how it is changing the landscape of aesthetic lasers. Listeners can expect to learn about the limitations of current aesthetic lasers, how Aerolase's technology overcomes these limitations, and why it may be a great option for clinic owners looking to invest in new devices. # Main Discussion Points ...
2023-11-3044 min