Shows
The Go-To Aesthetics CoachEpisode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked)Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked) 🎧 Episode Summary: You’re booked solid, your schedule looks like a dream… but your bank account says otherwise. In this episode, Kayla Petrasek—business coach and founder of Allora Agency—pulls back the curtain on one of the most frustrating (and common) struggles in the aesthetic industry: why you’re not profitable, even when you're “successful” on the surface. If you’ve ever wondered where your money is going—or felt like you’re working 24/7 and still not seeing the kind of income you expected...2025-07-2817 min
The Go-To Aesthetics CoachEpisode 31: The Myth of Being Fully Booked - Unveiling Profitability SecretsThe Myth of Being Fully Booked: Unveiling Profitability Secrets In this episode, Kayla Petrasek dives into the common misconception that being fully booked equates to profitability. Discover why a packed schedule might not be the success indicator you think it is and learn actionable strategies to transform your clinic's financial health. Being fully booked doesn't guarantee profitability. The importance of pricing, packaging, and positioning. How to shift from selling services to offering solutions. The role of strategic marketing and leadership in scaling your business. Reflection Task: Consider your top-performing services and evaluate if...2025-07-2108 min
The Go-To Aesthetics CoachEpisode 30: Reinventing Yourself to Become the Woman Who Leads the Brand🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™ Episode Summary: This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be. If you’ve ever felt caught between who you were and who you’re becoming — this is your invitati...2025-07-1747 min
The Go-To Aesthetics CoachEpisode 29: Magnetic Branding - The Identity Shift That Attracts Clients, Wealth & Real Success🎙️ Podcast Title: Magnetic Branding: The Identity Shift That Attracts Clients, Wealth & Real Success 🔥 Episode Description: In this powerful solo episode of The Go-To Aesthetics Coach, Kayla dives deep into the truth behind magnetic branding—and why it’s not about surface-level visuals or catchy taglines. It’s about who you are, how you show up, and the energetic frequency you carry in your business. If you're feeling like you're doing "all the right things" but still not attracting the right clients, not growing fast enough, or not hitting the income levels...2025-07-1552 min
The Go-To Aesthetics CoachEpisode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & MeaningEpisode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning 💼 Episode Summary In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field. Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the business-critical skills every clinic needs to master—including personalized consultation techniques, realistic patient education, and the integrat...2025-07-0753 minThe Go-To Aesthetics CoachEpisode 27: Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back🎙️ Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back 💡 Episode Keywords: identity shift, entrepreneurship, fearlessness, personal growth, limiting beliefs, heart-led business, success principles 🧠 Episode Summary: In this powerful solo episode, Kayla Petrasek guides you through a heart-led exploration of what it really takes to create identity shifts, build unshakable confidence, and succeed in entrepreneurship with alignment and purpose. You’ll uncover the beliefs, stories, and fears that have been quietly holding you back — and walk away with practical tools to embody your next level self now. From mapping your origin story to embracing fear...2025-07-0256 min
The Go-To Aesthetics CoachEPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You’ve Never Been Taught🎙️ EPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You’ve Never Been Taught Is your clinic running... or are you running after it? In this power-packed episode, Kayla Petrasek introduces the Momentum Model — a bold new framework designed for medspa owners who are ready to grow smarter, not harder. Whether you’re stuck in inconsistent bookings, team misalignment, or you’re simply exhausted from marketing that feels like it goes nowhere, this episode breaks down the exact strategy you need to shift from chaotic to scalable. You’ll learn how to: Reclaim your vis...2025-06-1615 min
The Go-To Aesthetics CoachEpisode 25: Emotional Mastery for Medspa Owners: The CEO Skill No One Talks AboutEpisode 25: “Emotional Mastery for Medspa Owners: The CEO Skill No One Talks About” 📄 Show Notes: As a medspa entrepreneur, you’ve mastered treatments, branding, and maybe even marketing—but have you mastered the most important CEO skill of all? 👉 Your emotional state. In this episode of The Go-To Aesthetics Coach, Kayla Petrasek breaks down why your emotions are not just personal—they’re strategic. From handling client cancellations to launching high-ticket offers, how you feel directly impacts how you show up, how you sell, and how you lead. Inside this episode, you’...2025-06-0915 min
The Go-To Aesthetics CoachEpisode 24: “Fear Isn’t the Enemy—It’s the Sign You’re Growing”In this episode of The Go-To Aesthetics Coach, Kayla Petrasek dives deep into the one thing holding back so many medspa owners and beauty entrepreneurs: fear. From raising your prices to hiring your first team member to going live on Instagram—fear often shows up the moment you're on the brink of expansion. But what if fear wasn’t a stop sign... what if it was the doorway to your next level? In this powerful solo episode, Kayla shares: Why fearless doesn’t exist (and what to build instead) How your brain...2025-06-0209 min
The Go-To Aesthetics CoachEpisode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition🎙️ Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition Host: Kayla Petrasek Category: Medical Aesthetics, Business Growth, Marketing Strategy EPISODE SUMMARY In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability. You’ll learn how to reactivate dormant clients, design personalized re-engagement campaigns, and shift your focus from "more new leads" to "more...2025-05-2017 min
The Go-To Aesthetics CoachEpisode 22: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in YouEpisode Title: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You Host: Kayla Petrasek, The Go-To Aesthetic Coach Episode Overview: This episode isn’t just about business growth — it’s about identity expansion. If you’ve ever felt like you’re meant for more, this is your sign to stop playing small. Kayla unpacks what it truly takes to make a quantum leap — not 10% growth, but 10x evolution. From busting through limiting beliefs to choosing discomfort as your green light, this is the mindset shift every aesthetic entrepreneur needs to hear. You’ll Le...2025-05-1013 min
The Go-To Aesthetics CoachEpisode 21: The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAADThe Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD Today, we have the distinct honor of hosting Dr. Malika Ladha, a double-board-certified and fellowship-trained dermatologist renowned for her expertise in aesthetic dermatology. With a career marked by a compassionate, patient-centered approach, Dr. Ladha has made a significant impact in the field, combining cutting-edge techniques with a deep commitment to individualized care. Dr. Ladha’s dedication to holistic treatment planning sets her apart, ensuring that each patient receives a tailored approach that prioritizes both their aesthetic goals and overall well-being. In this episode, we...2025-04-1041 min
The Go-To Aesthetics CoachEpisode 20: Living Authentically: Your Permission Slip to ThriveIn this episode of the GoToAesthetics Coach podcast, Kayla Petrasek shares her personal journey of living authentically and redefining success. She discusses the importance of overcoming societal limitations, embracing one's uniqueness, and the transformative power of self-belief. Kayla emphasizes that true success is not about external validation but about finding joy and fulfillment in one's passions. She encourages listeners to break free from negative influences and to pursue their dreams relentlessly, offering her support to those in need of guidance.2025-03-0814 min
The Go-To Aesthetics CoachEpisode 19: 10 Advanced Strategies to Skyrocket Your Medspa in 2025Episode Summary: In this episode, Kayla dives deep into 10 actionable and expert-level strategies to help medical aesthetic clinic owners dominate the competitive market in 2025. From creating luxurious client journeys to leveraging cutting-edge technology and building scalable revenue streams, this episode provides a detailed roadmap for medspa success. Whether you’re looking to attract more clients, increase revenue, or position your medspa as a leader, this episode is packed with insights you can implement today. Key Topics Covered: Luxury Client Journeys: Personalize consultations with advanced tools like Visia Skin Analysis. Enhance client to...2025-01-2729 min
The Go-To Aesthetics CoachEpisode 18: Unlocking Revenue with Instagram Stories 🎙 Episode Summary: In this episode, Kayla Petrasek dives deep into the art of leveraging Instagram Stories to drive business growth, particularly in the medical aesthetics industry. She highlights how authenticity, trust-building, and strategic storytelling can effectively engage and convert clients. Kayla shares actionable insights, including how to use client testimonials, optimize Instagram highlights, and create a balanced content mix that resonates with your audience. Whether you're an aesthetic professional or a business owner, this episode is packed with practical tips to elevate your social media game. 💡 Key Takeaways: Instagram stories foster genuine, authentic connect...2025-01-1630 min
The Go-To Aesthetics CoachEpisode 17: Mastering Membership & life is crazy...this is how you make it. Mastering Membership & life is crazy...this is how you make it. In this episode of the GoToAesthetics Coach Podcast, Kayla Petrasek shares her personal journey of transitioning from a corporate job to entrepreneurship, emphasizing the importance of maintaining a creative flow in business. She discusses the value of creating memberships for consistent revenue, empowering entrepreneurs to break free from societal norms, and the significance of mindset and community support. Kayla provides insights into launching successful membership programs, best practices for engagement, and the transformative power of believing in oneself. The episode concludes with a call to action for listeners to e...2025-01-0530 min
The Go-To Aesthetics CoachEpisode 16: The secret to making things happen, ACTION.Te how, the when, the why. The #1 secret all the multi-millionaire business owners live by. The secret of ACTION TAKING.2024-10-2912 min
The Go-To Aesthetics CoachEpisode 15: Millionaire Masterclass In this episode of the GoToAesthetics podcast, Kayla Petrasek discusses essential strategies for business building and wealth generation, focusing on the steps necessary to reach the first million dollars in revenue. She emphasizes the importance of setting a strong foundation, developing a growth mindset, crafting a unique selling proposition, leveraging social media, targeting the right audience, and maintaining effective financial planning. The conversation provides actionable insights for entrepreneurs looking to enhance their business strategies and achieve long-term success. Takeaways Setting a strong foundation is crucial for business success. A growth mindset is essential for implementing strategies effectively. Your unique selling...2024-09-1515 min
The Go-To Aesthetics CoachEpisode 14: Feminine vs Masculine Energy Pt.2Episode Summary In this episode of The Go-To Aesthetics Coach podcast, Kayla Petrasek explores the powerful connection between desire, personal growth, and balancing masculine and feminine energies in business. Through personal stories and client successes, she highlights how embracing desires and working through triggers can create transformative changes both personally and professionally. The discussion underscores the importance of setting standards, shifting from discipline to devotion, and bringing pleasure into business practices for a more fulfilling entrepreneurial journey. Key Takeaways Use desire as a catalyst for growth. Facing triggers can lead to significant personal and professional...2024-09-1543 min
The Go-To Aesthetics CoachEpisode 13: Feminine vs Masculine EnergyIn this episode of the Go-To Aesthetics Coach Podcast, Kayla Petrasek explores the transformative power of feminine energy and desire in creating abundance. She discusses the balance between feminine and masculine energies, the modern woman's struggle with vulnerability, and the importance of embracing desire as a catalyst for personal and professional growth. Kayla emphasizes the shift from a lack mentality to an abundance mindset, the significance of trusting the unknown, and the playful nature of feminine energy that leads to a fulfilling life. Feminine energy is about flow, creativity, and intuition. Masculine energy provides structure and d...2024-09-1526 min
The Go-To Aesthetics CoachEpisode 12: Boosting Revenue in a Clinic - Upselling and Bundling ServicesIn this episode, Kayla Petrasek shares quick and tangible ways to boost revenue for aesthetic clinics. She suggests upselling additional services by bundling skincare with devices, implementing loyalty programs, and offering promotions. Kayla also emphasizes the importance of cross-training staff, training them in sales techniques, and incentivizing them to sell. She highlights the value of client testimonials, SEO optimization, and monthly newsletter blasts. Additionally, she encourages market research and offers a mindset practice for achieving goals. Kayla concludes by promoting her Millionaire Mentorship program and Sip and Social community. Takeaways Upsell additional services by b...2024-09-0929 min
The Go-To Aesthetics CoachEpisode 11: Aligning Your Business with Your Higher SelfIn this episode, Kayla Petrasek discusses the powerful connection between your higher self and business success. She emphasizes the importance of doing inner work and aligning with your higher self to achieve success in your business. Kayla talks about understanding the concept of the higher self and how it is deeply connected to your purpose and values. She also addresses the role of limiting beliefs in holding us back and provides exercises to challenge and reframe these beliefs. Finally, Kayla introduces her Millionaire Mentorship program, which focuses on aligning your business with your higher self and offers...2024-08-2521 min
The Go-To Aesthetics CoachEpisode 10: Procell Therapies: Revolutionizing Microchanneling in medical aesthetics with Danielle HillDanielle Hill from Procell Therapies discusses the unique features of their microchanneling device and the benefits of their human-derived growth factors. She also shares her journey in the aesthetic industry and the challenges she faced as a solo esthetician. Danielle emphasizes the importance of having a doctor on board and the high-quality standards of Procell Therapies. She highlights the ease of ordering and the lack of stock issues with their products. Danielle's passion for the industry and belief in the effectiveness of Procell Therapies led her to become a sales rep for the company. Danielle Hill, a...2024-07-2540 min
The Go-To Aesthetics CoachEpisode 9: Social Platforms: The Foundation for Service-Based IndustriesEpisode 9: Social Platforms: The Foundation for Service-Based Industries In this podcast episode, Kayla Petrasek, a social media specialist and CEO at Allora Agency, shares insights on effective social media strategies for targeting diverse demographics. She discusses various platforms including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter, and TikTok. Kayla emphasizes the importance of starting with Instagram as a foundational step for service-based industries. She also highlights the unique features and demographics of each platform and provides tips on repurposing content and utilizing tools like Planoly. 00:00 Introduction: Exploring Social Media Strategies for Targeting Diverse Demographics 2024-07-1924 min
The Go-To Aesthetics CoachEpisode 8: Follow fears and dive in as fast as you canSummary In this episode, Kayla Petrasek shares her personal journey of leaving her corporate job to pursue her passion in the medical aesthetic industry. She discusses the signs and signals that led her to make this decision, the fear that held her back, and the support she received from her friends and husband. Kayla talks about the immediate positive changes that occurred in her life after making the decision, including new opportunities and clients. She also highlights the unique approach of her marketing agency, which combines industry expertise with coaching to help clinics grow and succeed. 2024-07-0725 min
The Go-To Aesthetics CoachEpisode 7: The Art of Storytelling in Sales Creating Quality Content that Provides Value to ReadersSummary In this conversation, Kayla Petrasek discusses the importance of making time for oneself and finding balance amidst a busy schedule. She then dives into tactical strategies for business growth, focusing on marketing and content creation. She emphasizes the need to know your audience, create a content calendar, and diversify content types. Kayla also highlights the value of repurposing content, using high-quality visuals, and incorporating behind-the-scenes content. She discusses the power of storytelling in sales and the importance of SEO for website visibility and increasing sales. In this conversation, Kayla Petrasek provides valuable insights and...2024-05-2145 min
The Go-To Aesthetics CoachEpisode 6: Effective Pricing Strategies for Long-Term Success Summary: In this presentation, Kayla Petrasek shares insights and strategies for successful marketing in the medical aesthetic industry. She emphasizes the importance of having a deep understanding of the industry and offers tips for creating compelling content on social media platforms. Kayla also discusses the services provided by her marketing agency, Allora Agency, and highlights the need for comprehensive marketing strategies that go beyond just Instagram. She shares her personal journey and the passion she has for working with female entrepreneurs in the industry. Kayla provides examples of different types of content and offers advice on optimizing profiles, leveraging trending a...2024-04-1846 min
The Go-To Aesthetics CoachEpisode 5: Belief and Mindset: Keys to Success in Medical AestheticsIn this podcast episode, Kayla Petrasek discusses 10 strategies that can help double the revenue of a medical aesthetic practice. She emphasizes the importance of marketing in the digital world and shares the success story of Dr. Jason Emer. Kayla also highlights the significance of mindset and belief in achieving goals. She provides insights on setting ambitious revenue goals, analyzing current revenue streams, and implementing effective marketing strategies. Additionally, she discusses enhancing the patient experience, optimizing online presence, and fostering a culture of exceptional customer service. Kayla concludes by emphasizing the importance of tracking and analyzing key performance indicators to...2024-04-0937 min
The Go-To Aesthetics CoachEpisode 4: High converting Instagram strategies to build the RIGHT community! Easy-to-implement Instagram strategies for creating content and the Instagram follower roadmap. The roadmap consists of five stages: connection, trust, liking, purchase, and believe. The goal is to move followers from the connection phase to becoming advocates for your business. The conversation also covers four strategies for Instagram content: problem content, results content, solution content, and educational content. KeywordsInstagram strategies, content creation, Instagram follower roadmap, connection, trust, liking, purchase, believe, problem content, results content, solution content, educational content. Takeaways Instagram is a powerful tool for organic lead generation and building trust and credibility with potential clients. The Instagram follower roadmap consists o...2024-04-0310 minThe Go-To Aesthetics CoachEpisode 3: The Power of BrandingSummary In this conversation, Kayla Petrasek, an aesthetics coach and marketing expert, provides an introduction to the aesthetic industry and shares valuable marketing tips for aesthetic clinics. She emphasizes the importance of leveraging social media platforms like Instagram and Facebook, as well as utilizing search engine optimization (SEO) to maximize online presence. Kayla also discusses the power of branding and differentiation, the use of effective content in marketing, and the importance of reviews and responding to them. She concludes by offering her marketing agency's services to help clinics with various marketing needs. Chapters 00:00...2024-02-0135 minThe Go-To Aesthetics CoachEpisode 2 - Unveiling Aesthetic Marketing Trends That Drive FollowersWelcome to "The Go-To Aesthetics Coach" podcast with your host, Kayla Petrasek! Get ready to dive into the exciting world of aesthetic marketing, where trends come to life and actionable insights transform your clinic's game. 👉 Episode Title: Unveiling Aesthetic Marketing Trends That Drive Followers 🎙️ Podcast Description: Join Kayla Petrasek, your go-to aesthetics coach, as she unravels the hottest trends in aesthetic marketing! 🚀 In this episode, we'll take you on a journey through the dynamic landscape of the beauty industry, exploring the strategies that are turning heads and driving real results. 🔍 Wha...2024-01-3010 minThe Go-To Aesthetics CoachRevolutionizing Aesthetics: Unveiling the Game-Changing Laser Technology with Nathan Holz# Introduction In this episode of the Go to Aesthetics Coach podcast, host Kayla Petrasek interviews her husband Nathan Holtz, who is a medical device sales representative for Aerolase. They discuss Nathan's background, how he got into medical aesthetics, and provide an overview of Aerolase's technology and how it is changing the landscape of aesthetic lasers. Listeners can expect to learn about the limitations of current aesthetic lasers, how Aerolase's technology overcomes these limitations, and why it may be a great option for clinic owners looking to invest in new devices. # Main Discussion Points ...2023-11-3044 min