Keigan Carthy - Podcast Details

Shows

The SuccessGrid Podcast Why is Creative Testing So Important In Advertising with Keigan Carthy - SG222Keigan Carthy is the founder of Vision Management, a digital marketing firm specializing in content solutions for B2B. He has generated over 50 million impressions and over 6 figures in revenue for his clients. Clients have included Invisible People, Jake Paul, and Habitat For Humanity– down to local businesses like mechanics and chiropractors. Keigan's website: https://visionmanagement.co/ SuccessGrid Instagram: https://www.instagram.com/successgridofficial/ Show notes: https://successgrid.net/sg222/

2024-08-3124 min

Expanding Local w/ Will Troup Mastering Facebook Ads and Google Local Service Ads for Home Service Businesses (Ft. Keigan Carthy)In this bonus clip of Expanding Local, I sit down with Keigan Carthy to dive deep into the world of Facebook Ads and Google Local Service Ads (LSAs) for local home service businesses. We discuss proven strategies for crafting compelling ad creatives, the importance of tracking and optimizing leads, and how to maximize the effectiveness of your ad spend. Keigan shares his expert insights on the unique challenges and opportunities in different markets, how to overcome common pitfalls, and why retargeting and seasoned ad accounts can make all the difference. Whether you're new to digital marketing or looking to...

2024-08-3120 min

Business Confessions Take Control: Your Career, Your Choice | Ken Rusk#033: Are you stuck in a job that doesn't make you happy? Do you dream of starting your own business but don't know where to begin? You're not alone! Many workers like you feel the same way. It's time to break free from feeling unsatisfied and start working towards your dreams of owning a business.I'm excited to introduce you to Ken Rusk. He's a well-known name in construction with over 30 years of experience. Ken started his journey in basement waterproofing and has since grown his business to include home building, construction chemicals, and office...

2024-07-1042 min

Business Confessions The $170MM Mindset | Markus Kaulius#032: Are you tired of the constant hustle, feeling burnt out, and going nowhere fast? It's time for a change. Join us as we learn from a successful entrepreneur who knows what it takes to succeed without sacrificing your well-being. Discover the principles for real fulfillment and winning at life. Get ready to shift your mindset and experience impactful mentorship that leads to greater success in your personal and professional life.Uncover the unexpected secret to real fulfillment and success as we dive into game-changing mindset shifts that transformed one entrepreneur's life and business. This...

2024-07-0350 min

Business Confessions Crafting Powerful Consulting Offers: Attracting Top Clients | Ann Carden#031: Meet Ann Carden, a seasoned consultant and business strategist. She's all about helping professional entrepreneurs like you build premium, high-end businesses. Ann's goal? To help you make more money while working smarter, not harder. With over 30 years of experience, she knows her stuff. Her secret sauce? Strategic positioning, killer marketing, and crafting irresistible offers to attract top clients. Ready to take your business to the next level? Ann's got the insights and strategies to help you thrive in today's competitive market.00:00:00 - Helping Entrepreneurs Build Premium Businesses 00:01:21 - Identifying Your Niche and Expertise

2024-06-2634 min

Business Confessions Debunking Retirement Myths: Real Strategies for Financial Security | Chad Hufford#030: Think you know everything about retirement planning? Let's bust some myths. Myth 1: You have to play it safe with your investments as you get older. Myth 2: Retirement is all about keeping what you have. Myth 3: Fixed income investments will guarantee your retirement. But wait, there's more! Get ready for the truth about securing your retirement income for the long haul.Meet Chad Hufford:Join us as we chat with Chad Hufford, a seasoned financial expert. Chad's mission? Helping folks like you secure their income and purpose in retirement. With years of experience in...

2024-06-1933 min

The Growth Guide with Keigan Carthy Building a Remote HVAC Empire with Tersh BlissettWelcome back to The Growth Guide! In today's episode, we had the pleasure of speaking with Tersh Blissett, the founder of Service Business Mastery and owner of two HVAC companies, Service Emperor and Tristar. Tersh shared his unique journey into the HVAC industry, which began unexpectedly through his circle of car enthusiast friends who were HVAC techs. He transitioned from working at a chemical plant to becoming a service manager in 2007, eventually founding his own companies. Tersh discussed the challenges he faced in starting Service Emperor, particularly in hiring the right personalities for a completely remote company...

2024-06-1849 min

Business Confessions Standing Out in a Crowded Market: Insights from Online Marketing Expert | Daniel Den#029: Feeling lost in a sea of competition? Struggling to catch your audience's attention? You're not alone. But here's the thing: blending in won't get you noticed. It's time to break free from the crowd and make a real impact. Join us as we explore how to stand out and thrive in the business world.Meet Daniel Den:In this episode, we're joined by Daniel Den, a former super affiliate and experienced online marketer. Daniel brings a fresh perspective to the table as he shares his journey to financial success and personal...

2024-06-1258 min

Business Confessions 7-Figure Amazon Exits: Digital Asset Roadmap | Ron Earley#028: Meet Ron Earley, an experienced entrepreneur and e-commerce whiz. He's got loads of smarts and knows how to make things happen in business. Starting from a regular job, Ron now runs his own show and knows all about selling stuff on Amazon. He's really good at setting up and selling Amazon stores, which makes him a top player in the game. Ron's big on keeping records in online selling and has smart ways to grow a business by trying different things. If you're into online business, Ron's your go-to guy for tips and trick.00:00:00 - Growing...

2024-06-0544 min

Business Confessions Turning Chaos into Cash: CEO Triples Company Profits |Scott Ritzheimer#027: Scott Ritzheimer is an experienced entrepreneur with a proven track record of successfully starting and scaling over 20,000 businesses. His extensive involvement in the startup world has provided him with a deep understanding of the challenges and opportunities associated with sustainable business growth. Scott's journey of overcoming profitability downturns and tripling the bottom line within a year showcases his expertise in navigating complex business landscapes. His commitment to empowering founders and CEOs to achieve predictable success through strategic restructuring and leadership development is evident in his impactful journey. With a focus on offering actionable strategies and insights, Scott's experiences r...

2024-05-2933 min

Business Confessions GreenPal Founder's Hard Startup Truths | Bryan Clayton#026: Bryan Clayton, an accomplished entrepreneur, started out as a young landscaper with a push mower, gradually scaling his business to over 10 million in annual revenue and eventually selling it for eight figures. His journey from the landscaping industry to the tech world led him to found Greenpal, which has been likened to the Uber of landscapers. With his wealth of experience in building, scaling, and successfully exiting service-based businesses, Bryan offers invaluable insights into achieving sustainable growth and profitability. Small business owners looking to elevate their ventures will benefit from his expertise and practical strategies for navigating the...

2024-05-2255 min

Non-Profit Digital Success 090 - Avoid These Mistakes Non-Profits Make on Social Media with Keigan CarthyJoin host David Pisarek as he sits down with Keigan Carthy, the founder of Vision Management, to explore the world of social media strategies tailored for non-profits. In this episode, you'll discover how to create impactful digital content that engages donors and influences public perception. Keigan shares his wealth of knowledge on leveraging digital tools, understanding your audience, and fostering long-term donor engagement. Stay tuned until the end for an exclusive offer from Keigan! In This Episode, You'll Learn: Key strategies for non-profit digital marketing How to enhance your...

2024-05-2116 min

Business Confessions The Random Word Trick for Bulletproof Public Speaking | Brenden Kumarasamy#025: Brenden Kumarasamy, the founder of Mastertalk, has garnered extensive expertise in public speaking and communication. His background in accounting and transition to coaching individuals on effective communication strategies positions him as a credible and knowledgeable resource in the field. Through his YouTube channel and coaching practice, Brenden offers practical insights and guidance for professionals seeking to refine their public speaking skills and build a compelling personal brand. With a focus on delivering impactful and tangible results, Brenden's approach provides a valuable foundation for individuals looking to enhance their communication abilities and leave a lasting impression through public speaking...

2024-05-1537 min

Business Confessions The 5Ps Framework for Creating Binge-worthy Podcast Content | Karen Roberts#024: Karen Roberts is the CEO of Podcast Profits Limited, a company specializing in assisting individuals with podcast setup and production. With a strong background in coaching, Karen offers valuable insights into the strategies for generating consistent income through podcasting. Her expertise extends to structuring podcast content to attract ideal clients, nurturing listener relationships, and effectively monetizing podcasting efforts. With her practical approach and in-depth understanding of the podcasting landscape, Karen serves as a reliable resource for podcast hosts and creators looking to establish a sustainable and profitable presence in the industry.00:00:00 - Income Variability 00:02:25 - Diversified I...

2024-05-0830 min

Business Confessions From Losing Money to 50% Returns | Sean Tepper#023: Sean Tepper is an experienced investor and the founder of Ticker, a B2C SaaS platform designed to help retail investors build disciplined and sustainable investment portfolios. With a background in tech and a history of successful stock market investing, Sean brings a practical and no-nonsense approach to stock investing for beginners. His expertise lies in guiding individuals through the process of understanding stocks, ETFs, and even crypto, with a focus on practical strategies to achieve long-term financial growth. Sean's down-to-earth demeanor and real-world experience make him a valuable source of insight for those looking to navigate the...

2024-05-0145 min

Business Confessions The Visionary-Integrator Dance | Staci Gray#022: Staci Gray is a highly experienced business translator, specializing in facilitating the alignment of visionary goals with operational implementation. With a strong background in scaling multimillion-dollar enterprises, Staci has honed her expertise in developing effective systems, team structures, and strategic planning. Her method involves meticulously architecting clear blueprints and implementing streamlined processes, empowering leaders to achieve sustainable growth while prioritizing work-life equilibrium. Staci's pragmatic approach and deep industry knowledge position her as a sought-after resource for entrepreneurs aiming to optimize their business strategies and drive long-term success.00:00:01 - Staci's Role in Business 00:00:47...

2024-04-2445 min

Business Confessions Lessons on Entrepreneurship from Near-Death to Multi-Million Dollar Exits | Matthew Sanjari#021: Meet Matthew Sanjari, a business coach and strategic consultant with a unique journey that led him to founding Prime Consulting. From his humble beginnings as a pastor to navigating the realms of marketing and real estate, Matthew's diverse background equips him with the insights and expertise to guide small business owners towards growth and operational optimization. With a passion for helping individuals reach their full potential, Matthew's approachable nature and practical strategies make him a trusted ally for entrepreneurs striving to overcome hurdles in delegation and strategic execution.00:00:01 - Introduction and Career Background 00:02:14 - Passion...

2024-04-1736 min

Business Confessions How She Scaled a Coaching Biz to 100k in 10 Months | Bri Norberg#020: Bri Norberg is a seasoned business coach and mentor who specializes in helping aspiring online coaches build their businesses using the power of social media. With a focus on profitable niche identification and impactful personal branding, Bri's expertise lies in market research for coaches, high ticket offer creation, and leveraging personal branding for business success. With her comprehensive market research process and emphasis on genuine, authentic relationships, Bri's approach to coaching and business development has proven to be effective and impactful for her clients.00:00:00 - Building a Profitable Online Coaching Business 00:01:23 - Market...

2024-04-1052 min

Business Confessions From $0 to $10M: How to Structure a Marketing Agency That Lasts | John Chan#019: Starting as a designer, he recognized the need to make his work measurable, leading him to dig into conversion rate optimization (CRO). His stint at Basecamp further honed his software skills. However, when going into software companies, he faced the challenge of commercializing their product, highlighting the importance of sustainable business practices. Through trial and error, he realized the significance of user acquisition and the value of continuous learning. As they transitioned into building an agency, Chan and his partners embraced the skill gaps they encountered, leading to the formation of a version three agency that aimed to...

2024-04-0339 min

Digital Coffee: Marketing Brew From Coffee to Content: Boost Your Marketing Strategy with Keegan CarthyJoin host Brett Deister as he engages in an insightful conversation with Keigan Carthy, founder and vision manager of a digital marketing firm specializing in content solutions for B2B, SEO, and PPC for local businesses. The episode emphasizes the growing significance of short form content and storytelling in content marketing, highlighting how brands can effectively connect with their audiences. Keigan shares valuable strategies for leveraging video content and social media platforms to enhance marketing efforts, while also discussing the importance of understanding the "why" behind a brand's message. Additionally, the duo explores emerging trends for 2024, including the rising...

2024-03-2724 min

Business Confessions Double-Digit ROAS: Marketing Expert | Nicki Sciberras#018: Nicki's fascination with the digital world began as she delved into the intricacies of testing and optimizing marketing campaigns. Through her experiences, she realized that success wasn't a stroke of luck but the result of meticulous testing and optimization efforts. Her passion for helping brands grow and scale using SEO and paid ads led her to rebrand her business to the digital exchange. Nicki's emphasis on the importance of organic traffic through search engine optimization resonates deeply, as she advocates for a solid foundation before delving into paid advertising. Her insights into the nuances of website conversion rates...

2024-03-2743 min

Business Confessions The Secrect to Landing High-Ticket | Jennifer Blake#017: After making the personal decision to get divorced, she also chose to move on from a business co-owned with her husband. Despite having built a successful podcast with over 3 million downloads, Jennifer felt it was time to start anew. With a firm belief in her ability to recreate her success, she began building from scratch, focusing on her own venture that had been a side hustle for the past decade. Jennifer's journey reflects the importance of aligning one's business with their desired lifestyle. She emphasizes the significance of creating offerings that provide deeper impact and faster cash flow...

2024-03-2037 min

Business Confessions From $500K in Debt to $2M Business:His Raw Journey to Success | Taniela Fiefia#016: His journey began after a tough experience with a former employer, which led him to leap into entrepreneurship. Facing financial struggles, Taniela recognized the power of effective marketing, utilizing a unique business model that focused solely on sales and marketing, leaving the operational aspects to other contractors. Embracing social media as his primary marketing tool, Taniela emphasized the importance of personal branding and transparency, drawing inspiration from successful figures like Grant Cardone and Gary Vee. His marketing approach, engaging in high-volume content across multiple platforms, notably Instagram and TikTok, has been instrumental in his business growth. Taniela's story...

2024-03-1335 min

Business Confessions The No BS Approach: How Digicom Stays Transparent | Hemant Varshney#015: Hemant's journey into the marketing agencies began with a personal struggle. Having faced challenges while working with agencies that lacked transparency, Hemant was determined to change the status quo. His experience on the brand side, coupled with the frustration of not receiving crucial information from agencies, fueled his passion for implementing a more transparent approach. He recognized the need to provide clients with data-driven insights and make the entire process more accessible. This realization became the cornerstone of his mission to revolutionize the way marketing agencies operate. Through his own experiences, Hemant understood the pivotal role...

2024-03-0637 min

The Growth Guide with Keigan Carthy From Super Bowl Ads and VaynerMedia to Cannabis Ventures with Joe QuattroneIn this episode of the Growth Guide, I had the pleasure of interviewing Joe Quattrone, a seasoned professional in the marketing industry. Joe shared his journey from working with Gary Vee to launching his own brands, offering valuable insights into building successful teams and generating revenue. We delved into Joe's experiences working on impactful campaigns, including the innovative Budweiser World Series project and the thought-provoking Stella Artois campaign. Joe's perspective on the importance of self-awareness in business and the need for patience in career growth resonated with me and our listeners. Join us as we explore the dynamic world...

2024-02-2835 min

Business Confessions The Marketing Strategies That Helped This 22 Year Old Land Jake Paul As A Client | Keigan Carthy#014:Keigan Carthy's journey into the world of content marketing and advertising strategies was sparked by his mentor, Dennis Yu. After successfully collaborating on interactive courses for notable figures in the online space, Keigan went into creating an interactive course for Jake Paul, displaying his diverse content solutions. From running ads for lead generation to crafting interactive videos for courses, Keigan's expertise covers a wide array of services. His dedication to personal branding is evident through podcast hosting and strategic content distribution across multiple channels. Keigan's emphasis on targeted content, engagement rates, and repurposing strategies reflects his commitment to...

2024-02-2830 min

Imperfect Marketing 176: Leveraging Video and Authenticity for B2B Social Media Marketing with Guest Keigan CarthySend us a textKendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social.Topics covered in today's conversation include:- Using social media to showcase authenticity- Establishing trust and consistency with video- Letting Facebook's algorithm target your audience- Tips for connecting with audiences authentically- Why showing ROI for clients is so important- and more. Join Kendra every Tuesday and Thursday as she discusses how...

2024-02-2220 min

The Growth Guide with Keigan Carthy Local SEO Strategies: Boosting Your Business's Online PresenceIn this episode, we had the pleasure of diving into the intricate world of SEO with Chris, the founder of BrisTechTonic. Chris shared his journey from being hesitant about SEO to becoming a go-to expert in the field, especially after moving to Bristol and immersing himself in a community of creative businesses. We explored the nuances of local versus national SEO, emphasizing the importance of a well-structured website to avoid issues like keyword cannibalization. Chris stressed the significance of content, advising that writing for the reader, not the search engine, is key to success in today's algorithm-driven...

2024-02-2122 min

Business Confessions From Burnout to Passive Income: Outsourcing Content Creation | Christina Lopez#013: Christina's unique approach to leveraging AI for content creation and distribution not only resonated with her values but also proved to be an incredibly efficient and effective method. By automating the process, she found a way to create content just once and have it seamlessly disseminated across multiple platforms, allowing her to reach a wider audience while optimizing her time. This shift in focus from return on investment to return on time not only transformed her approach to content creation but also unlocked a new level of freedom and sustainability in her entrepreneurial journey.Show Notes...

2024-02-2159 min

The Growth Guide with Keigan Carthy Belief, Alignment, and Service. The Keys to Entrepreneurial Success With Nicky BillouIn this episode of The Growth Guide, I had the pleasure of interviewing Nicky Billou a renowned author, speaker, and advisor to top entrepreneurs. Nicky shared his journey into thought leadership and emphasized the importance of connecting with people on a deeper level. He highlighted the significance of belief in oneself and the power of serving others. Nikki also shared a powerful story of how a fitness trainer transformed his business by focusing on a niche market that resonated with his values. Throughout the episode, Nikki emphasized the importance of aligning with individuals who...

2024-02-1830 min

The Growth Guide with Keigan Carthy Entrepreneurship and Digital Marketing Strategies with Seth GoldsteinIn this insightful episode of The Growth Guide, we had the pleasure of hosting Seth Goldstein, a seasoned entrepreneur with 16 years of experience in digital marketing. Seth shared his journey through the evolution of the industry, from the early days of keyword stuffing to the current AI-driven landscape. Seth emphasized the importance of adapting to changes, such as the shift from exact match domain names to a more technical SEO approach. He highlighted Google's ability to recognize brand mentions without links and the increasing relevance of social media presence in triggering knowledge panels. We delved...

2024-02-1614 min

The Growth Guide with Keigan Carthy Testing and Failing Fast in Digital Marketing with Catherine CortezIn this episode, I had the pleasure of interviewing Catherine Cortez, a seasoned marketer with over 15 years of experience. Catherine shared her journey in the marketing industry, starting from her early days in 2007 when she joined Odesk (now Upwork) and began setting up Facebook advertising campaigns for businesses. She quickly learned the ropes of marketing and expanded her skill set to include copywriting, website design, and server management. Catherine's passion for marketing led her to start her own agency, where she merged project management and business analysis with marketing. She emphasized the importance of marrying different aspects...

2024-02-1421 min

Business Confessions Get Paid to Improve Your Content: Brands paying creators | Cheddar Chez#012: Cheddar Chez stumbled upon the world of content creation by chance, searching for a quick way to make $500 for a trip. This led him to an app that connected him with brands seeking camera-savvy individuals. His client base expanded as he went into creating content for these brands and sharing his experiences on YouTube. Over time, he gained his expertise in crafting engaging videos and delivering digital assets that resonated with his clients' target audiences. Through this journey, he discovered the value of focusing on the quality and impact of his content rather than getting caught up in...

2024-02-1453 min

The Growth Guide with Keigan Carthy Philippa Games on Mastering Analytics for Marketing SuccessIn today's episode of The Growth Guide, we had the pleasure of speaking with Philippa Games, a seasoned expert in digital analytics. With over two decades of experience, Philippa shared her insights on how businesses can leverage analytics to drive growth and reduce unnecessary spending. Understanding Web Analytics: Philippa emphasized the importance of understanding what happens on your website through analytics. This includes tracking the number of visitors, their behavior on different pages, and ensuring that the landing page aligns with the ad's intent to prevent high bounce rates. The Role of Intent: She discussed...

2024-02-1321 min

Business Confessions Winning the Content Game: Show Notes Funnel Strategy | Deirdre Tshein#011: Dylan Williams discusses content marketing for podcasters with Deirdre Tshein. Deirdre shares her coaching business journey, emphasizing intentional content marketing and using diverse formats to engage the audience. She highlights the importance of lead magnets, content creation challenges, and maintaining focus in business goals. Deirdre's insights offer valuable takeaways for podcasters, emphasizing effective content marketing strategies and aligning content formats with audience preferences. Her experiences provide a resource for podcasters aiming to enhance content marketing and achieve success. Listen in for practical tips and a fresh perspective on content marketing..Show Notes with Timestamps:

2024-02-0749 min

The Growth Guide with Keigan Carthy Leveraging Algorithms and Organic Content for Long-Term Marketing SuccessIn today's episode, we had the pleasure of speaking with Jeff Brown, a seasoned marketing expert with 17 years of experience. Jeff has witnessed the evolution of social media from the launch of Facebook to the decline of MySpace, and the rise of new trends like YouTube Shorts. Social Media's Impact: Jeff emphasized the unparalleled reach of social media, comparing its global real-time connectivity to the limited reach of radio and TV in the past. Marketing for Small Businesses: We discussed the importance of social media for small businesses, particularly in home services. Jeff pointed out...

2024-02-0123 min