Keirra Woodard - Podcast Details

Shows

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of NapierMain Insight:Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-service marketing agency specializing in the B2B technology sector. Under his leadership, Napier Group works closely with clients to develop strategic campaigns that drive impactful results and deliver a significant return on investment. Step-by-step process to...2024-09-0249 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of DelenceMain Insight:Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Delence, a company specializing in providing fractional CTO (Chief Technology Officer) and CPO (Chief Product Officer) services to businesses. With a strong background in technology, Ram has recently developed a passion for marketing, particularly in the context of small business...2024-08-1938 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'Main Insight:Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.Guest Bio:Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast.The Five Principles of Simple Messaging: beneficial, or matters t...2024-08-0645 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan SystemsMAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts.GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM, Edwards has significant experience in product strategy, data center automation, and artificial intelligence, including a pivotal role in the launch of the IBM Watson Developer Cloud. RESULTS: Increased personalization in marketing, allowing companies to cater specifically to individual customer preferences and ne...2024-07-151h 10

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquaredMAIN INSIGHTB2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIOJames Gill is the co-founder of EcoSend and GoSquared. EcoSend works with brands to transform email marketing into a more climate-conscious practice, addressing the significant carbon footprint of the over 350 billion emails sent daily. GoSquared, celebrating its 18th anniversary, provides a privacy-focused alternative to Google Analytics, helping thousands of businesses...2024-07-0143 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey ScottieMain Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.Key Takeaways:Identify Successful Customers: Start by examining who your successful c...2024-06-1948 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server0:31Introduction to Building an Online Community1:58Inception of Advertise Your Server2:43Evolution of Advertise Your Server5:04Expanding to B2B Companies6:36Benefits for B2B Brands10:23Setting Up an Online Community20:39Establishing Community Norms25:08Pitfalls in Online Community Creation28:26Connect with Advertise Your ServerMain InsightBuilding an online community is essential for brand promotion and customer engagement...2024-06-0329 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBoxSUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcastMain Insight"The most effective brand strategy focuses on differentiation and solving customer business challenges."Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content should demonstrate solutions, not just features.Key TakeawaysStep-by-Step Marketing StrategyDetermine Your Business Cycle Stage:Understand where the business currently stands. Are you a new startup, a growing SMB, or an established enterprise? Different...2024-05-2042 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQGuest Bio:Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her community.Company Description:Method Q is a full-service marketing agency that provides comprehensive marketing solutions for businesses, whether supporting existing in-house teams or acting as a complete outsourced marketing...2024-05-0745 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue StrategiesSUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTERIn this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization.Chapters0:31Introduction4:04The Power of Systems14:10Improving Systems Through Meetings25:19Implementing an Effective Referral System27:50Impact of Systematizing on Teams31:43Steps to Implement Systems Within a Team36:16Overcoming Challenges in System...2024-04-1543 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite DigitalSUBSCRIBE TO THE EMAIL NEWSLETTERChapters0:31Introduction to High Performance Marketing Team0:56Importance of Mindfulness in Marketing1:43Jeff's Journey into Marketing3:48Impactful Campaigns for Business Growth5:09Unbreakable Program Implementation8:25Development of Unbreakable Training Program10:24Creation of Unbreakable One-Day Program13:14Embracing Wellness Initiatives18:11Marketing Mindfulness within the Organization21:59Implementing Mindfulness Programs at HITE24:46 2024-04-0239 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaSSIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcastSuggest a guest by emailing podcast [at ] forwardlaunchdigital.com--In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration of ethically driven and socially impactful marketing strategies in the B2B realm. Keirra introduces the concept of mindful marketing, a holistic approach that extends the definition of success beyond financial gains to include positive outcomes for customers, employees, and society...2024-04-0106 min

Joey Pinz Discipline Conversations#308 Keirra Woodard: Mastering B2B Marketing and the Power of Mindfulness 🎙️🧘‍♂️💡Send us a textDive into an enlightening conversation with Joey Pinz on the latest episode of "Joey Pinz Disciple Conversations"! Our guest, Keirra Woodard, a dynamic B2B marketing maven and podcaster, shares unique insights on the interplay between marketing, sales, and the burgeoning role of AI. Uncover the complexities of B2B marketing and how it contrasts with B2C, along with the synergy between sales and marketing teams. Keirra takes us on a journey, from her initial skepticism to a profound appreciation for marketing's power to connect needs with solutions. T...2024-01-3155 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of BylddGUEST BIOAyush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you can build that solves a problem well enough that customers are willing to pay for it. Once they manage to get that revenue, we help them take customer feedback, analyze it and use that to drive further product development.Ayush started this as...2023-04-1223 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Harnessing the Power of Storytelling for B2B SaaS Marketing: Insights from Steve Hoffman of Founder's SpaceWe all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strategies. Here's a summary of the valuable insights and takeaways from their conversation.The Importance of Storytelling in B2B SaaS Marketing When it comes to marketing a B2B SaaS product, it's easy to get caught up in the technical d...2023-04-0343 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah JenkinsDisclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy.In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is video marketing. In this exclusive interview, we had the pleasure of speaking with Sarah Jenkins, a seasoned entrepreneur and digital marketer, who shared her insights on the power of video marketing and how it has helped her company grow exponentially.Creating and Repurposing...2023-04-0225 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMODisclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful tool, we recently had an insightful conversation with Renee Bigelow, a seasoned marketing expert and fractional CMO, who shared her knowledge and experience on the subject.Renee shared several key benefits of partnership marketing, including:Cost-effectiveness: By working together, companies can share marketing...2023-03-3129 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran HofmanGUEST BIOJoran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. MAIN INSIGHTRun experiments and track high-level impact. Leverage others rather than doing everything yourself.KEY TAKEAWAYSFind early adopters b...2023-03-2327 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)The Power of Cross-Collaboration Between Sales and Marketing -- Tara Pawlak, Head of Marketing at GetAcceptGUEST BIOTara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time.MAIN INSIGHTThe key to success in marketing is to prioritize collaboration and communication with the sales team, value everyone's input, and be transparent.KEY TAKEAWAYS 2023-03-1723 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Create Micro Tools to Engage Your Audience -- BlockSurvey Co-founder, Wilson BrightGUEST BIOWilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing strategy of BlockSurvey.MAIN INSIGHTUse SEO to grow. Build micro-tools to bring traffic to your website and bring in customers.KEY TAKEAWAYSUse SEO to find and...2023-03-1631 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Find Product-Market-Fit by Conducting User Interviews -- Gregor Maric, CEO of Parallel OfficeGUEST BIOGregor is the CEO of Parallel Office, an International metaverse startup that combines AI, Blockchain, and VR to create a virtual office that is more immersive, productive, and inclusive. He is a mentor for New Chip and Impact hub, coaching web3 companies on go-to-market, equity fundraising, token sale, value proposition, and growth hacking. Gregor has mentored over 200,000 people on YouTube and has published several 5-star courses on NFTs on Udemy and Skillshare. He is a multiple-time founder with the most recent exit in the AI and Web3 space. Gregor has worked a...2023-03-1531 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Improve your Business and Leadership Skills with the Power of Authenticity -- Jeremy Redman, Founder/CEO of TaskMagicGUEST BIOFrom a trailer park to Sunset Blvd, Jeremy has founded three six-figure and one seven-figure no-code SaaS companies from nothing. While raising seven figures in venture capital for his latest venture, TaskMagic, an easy-to-use automation software, he has grown its revenue by 60% month-over-month, hitting $1 million. Jeremy is also a contributing author for Entrepreneur Magazine and shares his building journey on YouTube at The Jeremy Redman.MAIN INSIGHTBe authentic in your interactions with people. This will encourage people to talk to you and buy...2023-03-1431 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Build a Customer-Centric Culture -- Book Like a Boss Founder, Nachum KligmanGUEST BIONachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shemesh, Israel with his wife and nine children.MAIN INSIGHTTreat your customers the way you would want to be treated if you were a customer of your own software.KEY...2023-03-0825 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Think Outside the Box and Stand Out in Event Marketing -- PowerHub Founder/CEO, Etienne LecompteGUEST BIOEtienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019.MAIN INSIGHTDon't ask for forgiveness, ask for permission. Think outside the box when promoting your brand.KEY TAKEAWAYSWhen planning to attend events, think about where you should go and...2023-03-0632 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to create engaging content that sounds authentic -- TrackMage Founder, Irina PoddubnaiaGUEST BIOIrina Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has successfully run it to this day.MAIN INSIGHTFocus on the type of customer that energizes you and be clear on what their customer journey is.KEY TAKEAWAYS 2023-03-0328 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Identify Your Best Customers -- Duda Co-founder/CEO, Itai SadanGUEST BIOItai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, TechCrunch, and Entrepreneur, and is a regular speaker at industry events. He holds a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel.MAIN INSIGHTYou can always...2023-03-0232 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)The Importance of Industry Insights & User Feedback -- Collabwriting Founder/CEO, Sandra IđoškiGUEST BIOSandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Telco industry. Their content marketing strategy at the time set them apart and helped them reach new markets. She considers her biggest accomplishment to be helping scale Teodesk from the local Serbian market to the US...2023-02-2822 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Studying User Engagement: The Key to Long-Term Success for Early-Stage Startups -- Badger Maps Founder/CEO, Steve BensonGUEST BIOSteve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.MAIN INSIGHTFocus your time and energy on revenue from the beginning. Sell the product you think you'll sell even before it's done.KEY TAKEAWAYSThe founder should be...2023-02-2829 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Streamline Data Capture for Better Sales Reporting -- Auditoria VP of Marketing, Nick EzzoGUEST BIONick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulting roles at companies such as Aspect, Home Box Office (HBO), and Nuance Communications. He holds a bachelor's degree in Communications Systems Management from Ohio University and has a patent for web-based marketing.MAIN INSIGHTIf...2023-02-2830 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Find and Hire Top Talent -- Webzoly and Testlify Co-founder/CEO Pratik ThakkerGUEST BIOPratik Thakker is an Indian-born digital and tech entrepreneur based in Israel. He is known as Israel’s tech ambassador to India and has a strong social media presence with over 180K followers and 200+ million views. Pratik is the Founder and CEO of Webzoly, a company that helps global businesses hire remote talent. Additionally, he is a co-founder and COO at Testlify, a talent assessment platform that uses AI and deep analysis to help companies find the best talent in a precise, automated, and impartial way.MAIN IN...2023-02-2027 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to craft the perfect pitch that differentiates your brand -- SplitSpot Co-founder Ernesto GaxhaGUEST BIOErnesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups.MAIN INSIGHTCraft an initial pitch that differentiates your brand within the first 60 seconds of speaking to a prospective customer.KEY TAKEAWAYSLook at your competitors' messaging. Determine the features of what you're...2023-02-1723 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to leverage customer feedback to build the right product - Adam Tank, CCO at TranscendGUEST BIOAdam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and automation of preliminary engineering activities. Before joining Transcend, Adam served as the North America Smart Cities Director at Suez and led a robotics spin-out of the General Electric corporation, which focused on cutting-edge potable water pipe rehabilitation techniques. Adam received his undergraduate...2023-02-1543 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Engineer Viral B2B Product Growth -- Serenity CEO Katherine WellsGUEST BIOKatherine Wells is the CEO and founder of Serenity, a network that allows aging service providers, older adults and their loved ones to care together. She created the company out of her direct experience of silos in senior care. Katherine's own experience of caring for her aging parents, who were not expecting to need care, inspired her to launch Serenity, which gives providers an easier way to communicate and collaborate with family members in a secure, digital way.WHAT WE TALKED ABOUTKatherine advises marketing executives and founders to grow or promote their...2023-02-1333 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Unifying Your Brand Identity -- Pixel True CEO Graham SawreyGUEST BIOGraham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and the attractive multiples for investing in online businesses. Graham believes that having a cohesive brand across all assets is crucial for most companies, especially SaaS companies, to grow. Pixel True works with a number of SaaS companies at all stages and has g...2023-02-1132 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Create Authenticity in Personal Branding -- ShopX Chief Growth Officer Eric McHughGUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocurrency and entrepreneurship, which led him to the ShopX team in 2017. They started a side project, CartRev, a social commerce platform that replaced affiliate links and had over 100 brands using it. The team then transitioned back into ShopX, which...2023-02-1030 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Bridging the Gap between Marketing and Customer Experience in B2B SaaS -- Enovis Founder & CEO Franck Juvin-AckerGUEST BIOFranck Juvin-Acker is an expert in enhancing sensory experiences for brands to create a deeper connection with consumers. With a background in the sports and tech industries, having worked for renowned companies such as Salomon, Nixon, and Adidas, as well as collaborating with Star Wars and Google, Franck has a wealth of experience in creating innovative solutions. Currently, Franck heads the digital health portfolio for Enovis, a leading player in the Medtech industry. Under his leadership, the company's latest launch was awarded the prestigious ACE award, being recognized as one of the most cutting-edge...2023-02-0329 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to see big results quickly from marketing campaigns by using quick tests -- GoReminders Founder/CEO, Jonathan ZacksGUEST BIOJonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.MAIN INSIGHTDo less research and more "doing". Test and iterate quickly to improve marketing campaigns. KEY TAKEAWAYSTrust your gut. Have confidence. Shift you...2023-02-0221 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1GUEST BIOMichael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcare system. I want everyone to have access to these same caring and compassionate professionals in our communities”.Michael previously co-founded two venture-backed companies as Co-founder and Head of Product at the health and fitness-tracking platform RunKeeper and Co...2023-01-3128 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to conduct valuable user feedback interviews -- Ben Dooley, Founder/CEO of UntabitGUEST BIO Ben Dooley is the founder of Untabit, a cutting-edge content creation platform that automates the research process for marketers and sales teams. With over a decade of experience in the industry, Ben has a proven track record of success, having sold over $100 million worth of software throughout his career. He is deeply passionate about bridging the gap between sales and marketing, and is committed to helping businesses streamline their content creation process to achieve maximum impact and success. MAIN INSIGHTGet deep when getting feedback from users, in...2023-01-2624 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Leverage Partnerships with Industry Associations -- Ram Sudireddy, Founder of BentoGUEST BIORam is a serial entrepreneur and expert in technology, marketing and sales with nearly 30 years of experience. He founded Bento to revolutionize the dental insurance system and provide affordable oral care for all Americans. He has also successfully built and sold multiple startups, including Cimaron, CHiL Semiconductor, and Sanovi. Ram has held senior positions at companies such as AMCC, IR, and AT&T Bell Labs. He is regarded as one of Boston's best entrepreneurs and engineers.MAIN INSIGHTPartner with associations that your ideal...2023-01-2329 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of LegislateGUEST BIOCharles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.MAIN INSIGHTShare content on your website that serves the full customer intent journey.KEY TAKEAWAYS / ACTION STEPSDo high-level research...2023-01-1923 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Accelerate Growth with the Help of Mentors -- Patric Shannon, Founder and CEO at LeadSnapTIMESTAMPS00:00 – How LeadSnap started03:38 – Trajectory of LeadSnap07:03 – What LeadSnap is looking for currently08:43 – Experts to help with growth11:02 – Finding the mentor that is the right fit15:41 – Before and after having a mentor18:18 – Coaches that are worth it20:24 – Defining deliverables23:48 – How to find feedback from mentors25:30 – Successfully implementing a coaching service in your organization30:08 – What to avoid when finding a mentor for a company31:50 – Recommendations for SaaS Founders/CEOsGUEST BACKG...2023-01-1736 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEventTIMESTAMPS06:33 - Why video is the channel to focus on now08:30 - How to plan video content10:40 - Where and how to use your video in your marketing strategy16:10 - How video content helps InEvent22:30 - Who should be the face of the video24:30 - How to optimize your videosGUEST BACKGROUND Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Bo...2023-01-1731 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How Aligning People, Process, and Performance Can Help You Achieve Your Goals -- Pius Chan, Head of Growth at Lumen5TIMESTAMPS 01:27 - People, process, and performance06:42 - Keeping your team focused12:00 - Communicating with your team16:00 - Aligning the business in terms of product, sales, customer, and marketing21:20 - Team Meetings23:00 - Steps on focusing and aligning your team33:04 - Why is it important to be aligned at the leadership level38:50 - Hiring the right peopleGUEST BACKGROUND Pius Chan has 20 years of SaaS experience in various roles, including CX and Sales, and has worked wi...2023-01-1143 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Announcement: Changes Coming to Forward Launch Your SaaSSign up for the newsletter at forwardlaunchyoursaas.comHello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers.I'm excited to announce some upcoming changes to the show that I believe will make it even more valuable to our listeners. First, I want to expand the show to include some larger B2B SaaS companies in addition to startups. Th...2023-01-0405 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How trusting yourself and your team fuels company growth -- Kate Bradley Chernis, Co-Founder and CEO LatelyAITIMESTAMPS03:00 - Why Kate’s Dad told her that she couldn’t work for other people anymore08:56 - The Art Of The Start by Guy Kawasaki11:20 - Her first angel investors12:50 - Walmart project that helps them to reach 130% ROI15:30 - The power of voice and copy18:00 - How Lately can help you get more out of your content24:00 - The mindset that helps them get 240% in monthly revenue28:40 - Finding a pure place31:00 - How opportunity and door...2022-12-2741 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Increase Sales by Instantly Responding to Leads -- Zeze Peters, Founder and CEO at Beam.cityTIMESTAMPS(04:15) Instantaneous lead alert and lead responses(09:58) Lead cost and cost of acquisition(14:38) Have a script of ideas rather than a script of words(18:48) Knowing more about your customers (20:54) Creating ads that hook people(24:50) Competitors’ lead magnet systems(27:00) Customizing the language depending on the industry (28:47) Why less is more(32:00) Implementing the system successfullyGUEST BACKGROUNDZeze is the Founder & CEO of Beam.city. It is the world's 1st unified advertising automation plat...2022-12-1936 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How The 1-Hour Rule Can Help Your People Do Meaningful Work -- Nitesh Banta, CEO, and Co-Founder at B12TIMESTAMPS(03:36) The 1-hour Rule(08:01) The Scale-up modes in startups(10:00) Implementing the 1-hour rule(14:55) Having a better perspective with everyone’s ideas(16:00) What you are excited about versus what the users might want(20:19) Launch fast and learn quickly(25:25) Have an action-oriented mindset(27:00) Put yourself in your buyer’s shoesGUEST BACKGROUNDNitesh Banta believes technology is a force to be reckoned with, which drove him to co-found B12, a human-assisted AI that builds your webs...2022-12-1331 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to Manage Marketing Channels Like A Stock Portfolio -- Emil Kristensen, CMO at DripTIMESTAMPS03:57 - Thinking of marketing channels “Stock Portfolio”07:10 - Validation process14:53 - Crafting your marketing team23:51 - Short and long-term bets in marketing25:39 - The thing that most marketers fail to doGUEST BACKGROUNDEmil Kristensen is currently the CMO of Drip - a marketing automation platform for eCommerce. Previously he was the founder and CMO of Sleeknote. He also hosts a Danish podcast called Marketing Brief with over 3 million downloads.MAIN INSIGHTIn...2022-12-0533 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to get your team to deeply understand customers -- Clay Kramer, Head of Product at SEORadarGUEST BACKGROUNDClay Kramer runs SEORadar; a SaaS company focused on helping marketers and SEO managers to have visibility over their website's changes that impact organic traffic. He has over 10 years of experience as a product manager, where he delivered results and more than doubled engagement and monetization.MAIN INSIGHTUnderstanding your customer and broadcasting it to your team can help you decide your marketing strategy and positioning.KEY TAKEAWAYSBroadcast the insight you get from your customer to your teamCut...2022-11-2841 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to bring data insights into your culture -- Katie Johnson, Marketing Manager at PlatypusTIMESTAMPS02:40 - Data makes content more exciting13:16 - Breaking down data into content and actionable tasks17:50 - The hardest part of creating content based on data24:00 - Why the product and marketing team should work together, and what opportunity is being missed26:30 - Data is not interesting to everyone29:30 - How Platypus never runs out of data34:00 - Brainstorming contentGUEST BACKGROUNDKatie Johnson is the Marketing Manager at Platypus, an HR tech startup with a...2022-11-2145 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to create an integrated campaign strategy -- Nishchal Dua, Director of Marketing at AirmeetTIMESTAMPS00:57 - The most difficult science and how he got into marketing08:18 - Evaluate works from a customer perspective12:24 - Achieving an integrated marketing strategy18:00 - How to get enough data efficiently19:58 - How to make sure your teams are working in the same direction25:38 - Using leading and lagging indicators in goal setting27:44 - Understanding factors that can affect your metrics30:12 - Determining controllable and uncontrollable metricsGUEST BACKGROUNDNishchal Dua is a remote work evangelist, co-founder of The...2022-11-1135 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Keeping Your Customer At The Heart Of Your Marketing -- Hotjar VP of Marketing & Sales, Sharon BiggarTIMESTAMPS 02:00 - Insights on growing the company 06:02 - Getting direct feedback from prospective customers 06:52 - Dealing with different marketing design ideas 11:00 - How to make marketing design work 12:14 - Minimum work needed to get you to your customers 16:01 - What companies should be doing before creating different platforms 16:38 - What assets to test and not to test GUEST BACKGROUND Sharon Biggar is currently the VP of Marketing & Sales at Hotjar, a tool that provides product experience insights to over a million...2022-10-3123 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Keeping Your Customer At The Heart Of Your Marketing -- Hotjar VP of Marketing & Sales, Sharon BiggarTIMESTAMPS02:00 - Insights on growing the company06:02 - Getting direct feedback from prospective customers06:52 - Dealing with different marketing design ideas11:00 - How to make marketing design work12:14 - Minimum work needed to get you to your customers16:01 - What companies should be doing before creating different platforms16:38 - What assets to test and not to testGUEST BACKGROUNDSharon Biggar is currently the VP of Marketing & Sales at Hotjar, a tool that provides product experience insights to over a million...2022-10-3123 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How Understanding Your Customer Will Lead To The Success Of Your Product -- Nadia Milani, VP Marketing at ProposifyTIMESTAMPS03:21 - Knowing what marketing campaign works12:09 - Setting up your ideal customer profile14:11 - Steps to implement a marketing campaign18:49 - Tips to have a successful marketing campaign20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision23:51 - How to get the best insightsGUEST BACKGROUNDNadia is passionate about connecting businesses with their ideal customers. She has accelerated growth strategies for many B2B companies in the SaaS, e-commerce, and tech industries. Her sweet spot is when marketing intersects wi...2022-10-2433 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How Understanding Your Customer Will Lead To The Success Of Your Product -- Nadia Milani, VP Marketing at ProposifyTIMESTAMPS 03:21 - Knowing what marketing campaign works 12:09 - Setting up your ideal customer profile 14:11 - Steps to implement a marketing campaign 18:49 - Tips to have a successful marketing campaign 20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision 23:51 - How to get the best insights GUEST BACKGROUND Nadia is passionate about connecting businesses with their ideal customers. She has accelerated growth strategies for many B2B companies in the SaaS, e-commerce, and tech industries. Her sweet spot is when marketing intersects wi...2022-10-2433 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to create a solid go-to-market strategy for exponential growth -- Niels Martin Brochner, Founder & CEO at ContractbookTIMESTAMPS 03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth 08:29 - Why Contractbook charge based on the automation they provide 09:20 - How Contractbook demonstrates value to their users 11:37 - Build trust and expose your user to the power of your platform 13:53 - How Covid helped their market and user to mature 16:30 - Finding different angles to invite more customers 20:02 - Why you should invest in bottom-of-funnel marketing even in the early stages of your business GUEST BACKGROUND Niel...2022-10-1727 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to create a solid go-to-market strategy for exponential growth -- Niels Martin Brochner, Founder & CEO at ContractbookTIMESTAMPS03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth08:29 - Why Contractbook charge based on the automation they provide09:20 - How Contractbook demonstrates value to their users11:37 - Build trust and expose your user to the power of your platform13:53 - How Covid helped their market and user to mature16:30 - Finding different angles to invite more customers20:02 - Why you should invest in bottom-of-funnel marketing even in the early stages of your businessGUEST BACKGROUNDNiel...2022-10-1727 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How Paid Marketing Can Be A Waste Of Money -- Alexander De Ridder, Co-Founder at INKTIMESTAMPS 00:00 - Introduction 00:42 - How the company started 02:05 - Truth discovered is more powerful than truth revealed 04:02 - Earned Insight into being an SEO Expert 09:00 - Concept of Art of War in marketing campaign 13:40 - SEOs are different from writers 16:00 - How SEO can scale up traffic to your website 19:30 - Implementing Organic Content Strategy successfully 28:28 - Conversion rate optimization GUEST BACKGROUND Alexander De Ridder is the Co-Founder, CTO, and Creator of the INK Editor, a new...2022-10-1033 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How Paid Marketing Can Be A Waste Of Money -- Alexander De Ridder, Co-Founder at INKTIMESTAMPS00:00 - Introduction00:42 - How the company started02:05 - Truth discovered is more powerful than truth revealed04:02 - Earned Insight into being an SEO Expert09:00 - Concept of Art of War in marketing campaign13:40 - SEOs are different from writers16:00 - How SEO can scale up traffic to your website19:30 - Implementing Organic Content Strategy successfully28:28 - Conversion rate optimizationGUEST BACKGROUNDAlexander De Ridder is the Co-Founder, CTO, and Creator of the INK Editor, a new...2022-10-1033 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Why Sales and Marketing Should Be In Harmony for Early Stage Startups -- Michael Young, CEO at Photon CommerceTIMESTAMPS 00:52 - Introduction of how he entered the start-up world 02:35 - How Photon Commerce Started 04:05 - Where is Language Monetizable? 10:38 - Difference between marketing and sales 12:09 - How do you find your market? 18:15 - Success in finding the right people/customers 19:37 - How do you know when to adapt your messaging based on the feedback you are getting GUEST BACKGROUND Michael Young is the founder & CEO of Photon Commerce. Photon accelerates customer acquisition for fintech leaders using instant payments and invoicing...2022-10-0331 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Why Sales and Marketing Should Be In Harmony for Early Stage Startups -- Michael Young, CEO at Photon CommerceTIMESTAMPS00:52 - Introduction of how he entered the start-up world02:35 - How Photon Commerce Started04:05 - Where is Language Monetizable?10:38 - Difference between marketing and sales12:09 - How do you find your market?18:15 - Success in finding the right people/customers19:37 - How do you know when to adapt your messaging based on the feedback you are gettingGUEST BACKGROUNDMichael Young is the founder & CEO of Photon Commerce. Photon accelerates customer acquisition for fintech leaders using instant payments and invoicing...2022-10-0331 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to use different sources to augment data -- Kathryn Lye, Global Head Of Marketing at AppFollowTIMESTAMPS 00:30 - How creativity and curiosity about human behaviours make Kathryn love marketing 01:10 - Why there is no silver bullet in marketing 04:35 - Kathryn's experience and why you need to be brave in testing data 07:15 - Why everyone is a marketer 10:35 - The power of story for marketers 14:25 - The moment when you can say “job done” as a marketer 20:50 - The groundwork before doing any marketing campaign 25:05 - How to create a customer persona when you’re targeting large businesses MORE F...2022-09-2634 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to use different sources to augment data -- Kathryn Lye, Global Head Of Marketing at AppFollowTIMESTAMPS00:30 - How creativity and curiosity about human behaviours make Kathryn love marketing01:10 - Why there is no silver bullet in marketing04:35 - Kathryn's experience and why you need to be brave in testing data07:15 - Why everyone is a marketer10:35 - The power of story for marketers14:25 - The moment when you can say “job done” as a marketer20:50 - The groundwork before doing any marketing campaign25:05 - How to create a customer persona when you’re targeting large businessesMORE F...2022-09-2634 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at EnchargeTIMESTAMPS 03:01 - Why you should focus on one single growth channel 14:59 - How to choose a marketing channel as a bootstrapped startup 17:33 - Journey of a bootstrapped company from 0 to 4000 customers 22:34 - Understanding Google and SEO 33:53 - How to create a product for link building GUEST BACKGROUND Kalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.2022-09-1941 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at EnchargeTIMESTAMPS03:01 - Why you should focus on one single growth channel14:59 - How to choose a marketing channel as a bootstrapped startup17:33 - Journey of a bootstrapped company from 0 to 4000 customers22:34 - Understanding Google and SEO33:53 - How to create a product for link buildingGUEST BACKGROUNDKalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.2022-09-1941 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to find an advisor to help you mitigate your blindspots and fast-track your learnings -- Bozena Pieniazek, Head of Marketing at Maze MORE FROM MAZE Maze helps you create truly customer-centric products by empowering your entire product team to collect actionable insights anytime, anywhere.Learn more at maze.co GUEST BACKGROUND Bozena is the VP of Marketing at Maze and previously led Product Marketing at Typeform and TravelPerk. She enjoys the ups and downs of working at a high-growth startup — from building strategy and collaborating cross-functionally to scaling a fully remote team. She's currently based in Barcelona but considers herself a world nomad. MAIN INSIGHT Building an advisory council no matter wh...2022-09-1231 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to find an advisor to help you mitigate your blindspots and fast-track your learnings -- Bozena Pieniazek, Head of Marketing at MazeMORE FROM MAZEMaze helps you create truly customer-centric products by empowering your entire product team to collect actionable insights anytime, anywhere.Learn more at maze.coGUEST BACKGROUNDBozena is the VP of Marketing at Maze and previously led Product Marketing at Typeform and TravelPerk. She enjoys the ups and downs of working at a high-growth startup — from building strategy and collaborating cross-functionally to scaling a fully remote team. She's currently based in Barcelona but considers herself a world nomad.MAIN INSIGHTBuilding an advisory council no matter wh...2022-09-1231 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How optimizing growth loops can get you more users and customers -- Chang Chen, Head of Marketing at OtterMORE FROM OTTEROtter empowers your team with real-time, accurate notes that are stored in one central, secure, and searchable place so you can be more engaged, collaborative, and productive.Learn more at otter.aiReach out to Chang at linkedin.com/in/ccchangchen/GUEST BACKGROUNDChang built and led the team at Otter.ai for both B2C and B2B growth & marketing. She scaled the ARR from tens of thousands to double-digit millions and grew the individual user base from 20k to several million in 10 months.2022-09-0526 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How optimizing growth loops can get you more users and customers -- Chang Chen, Head of Marketing at OtterMORE FROM OTTER Otter empowers your team with real-time, accurate notes that are stored in one central, secure, and searchable place so you can be more engaged, collaborative, and productive. Learn more at otter.ai Reach out to Chang at linkedin.com/in/ccchangchen/ GUEST BACKGROUND Chang built and led the team at Otter.ai for both B2C and B2B growth & marketing. She scaled the ARR from tens of thousands to double-digit millions and grew the individual user base from 20k to several million in 10 months. 2022-09-0526 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to build a highly-engaged community around your product -- Eric Branner, Founder and CEO of FonsMORE FROM FONSFons help small businesses grow by streamlining scheduling and billing, putting your administrative tasks on autopilot. Learn more at fons.comConnect with Eric at linkedin.com/in/eric-branner-6a113b13MAIN INSIGHTBuilding a community is a grind when you’re just starting out, but if you continue to provide value, your customers will be your best salespeople.GUEST BACKGROUNDEric Branner found himself spending upwards of ten hours a week on administration alone which cut into his earning potential. He knew there ha...2022-08-3036 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to build a highly-engaged community around your product -- Eric Branner, Founder and CEO of FonsMORE FROM FONS Fons help small businesses grow by streamlining scheduling and billing, putting your administrative tasks on autopilot. Learn more at fons.com Connect with Eric at linkedin.com/in/eric-branner-6a113b13 MAIN INSIGHT Building a community is a grind when you’re just starting out, but if you continue to provide value, your customers will be your best salespeople. GUEST BACKGROUND Eric Branner found himself spending upwards of ten hours a week on administration alone which cut into his earning potential. He knew there ha...2022-08-3036 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to increase sales and retention by focusing on successful users -- Henrique Cruz, Head of Growth at RowsWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM ROWSRows is the first true spreadsheet with built-in integrations and a slick sharing experience. Learn more at Rows.comReach out to Henrique at twitter.com/henrm_cruzGUEST BACKGROUNDHenrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he shares his review at betaglyph.com. Occasionally, he also loves to share about tech, climate, and other things at henriquecruz.substack.com....2022-08-2234 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to increase sales and retention by focusing on successful users -- Henrique Cruz, Head of Growth at RowsWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter MORE FROM ROWS Rows is the first true spreadsheet with built-in integrations and a slick sharing experience. Learn more at Rows.com Reach out to Henrique at twitter.com/henrm_cruz GUEST BACKGROUND Henrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he shares his review at betaglyph.com. Occasionally, he also loves to share about tech, climate, and other things at henriquecruz.substack.com. ...2022-08-2234 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to rapidly grow revenue by analyzing 100 competitors -- Lucas James, Founder & CEO of TwizWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterGUEST BIOLucas James is the founder and CEO of the digital marketing agency Twiz.io. After rapidly scaling his agency beyond 7 figures, he converted it into a SaaS product. He also recently founded AgencyGo, a platform that helps agency owners connect and form partnerships to grow their businesses.Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast 2022-08-1641 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to rapidly grow revenue by analyzing 100 competitors -- Lucas James, Founder & CEO of TwizWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter GUEST BIO Lucas James is the founder and CEO of the digital marketing agency Twiz.io. After rapidly scaling his agency beyond 7 figures, he converted it into a SaaS product. He also recently founded AgencyGo, a platform that helps agency owners connect and form partnerships to grow their businesses.2022-08-1641 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)The genius B-2-B-2-C tactic to drive massive product adoption -- Mark Amouzgar, Founder & CEO at March HealthWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM MARCH HEALTHwww.march.healthGUEST BIOMark Amouzgar is CEO and Founder of March Health. After seeing his wife suffer from a severe level of menstrual pain every month, Mark started March Health with the aim to help women with the process of managing menstrual pain. With an app and a wearable device that emits low wave electrical impulses and a heating pad, March Health aims to reduce the physical pain suffered during menstruation...2022-08-0932 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)The genius B-2-B-2-C tactic to drive massive product adoption -- Mark Amouzgar, Founder & CEO at March HealthWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM MARCH HEALTH www.march.health GUEST BIO Mark Amouzgar is CEO and Founder of March Health. After seeing his wife suffer from a severe level of menstrual pain every month, Mark started March Health with the aim to help women with the process of managing menstrual pain. With an app and a wearable device that emits low wave electrical impulses and a heating pad, March Health aims to reduce the physical pain suffered during menstruation...2022-08-0932 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Why your marketing strategy needs to evolve along with your startup -- Vinay Patankar, CEO at Process StreetWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM PROCESS STREETProcess Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. Learn more at process.stReach out to Vinay at twitter.com/vinayp10GUEST BACKGROUNDVinay Patankar is the CEO of Process Street. Manage employee onboarding, workflow automation, checklists, the team’s handbook & more with Process Street’s modern management platform.MAIN INSIGHTContinuously learn and evolve as your compan...2022-08-0238 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Why your marketing strategy needs to evolve along with your startup -- Vinay Patankar, CEO at Process StreetWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM PROCESS STREET Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. Learn more at process.st Reach out to Vinay at twitter.com/vinayp10 GUEST BACKGROUND Vinay Patankar is the CEO of Process Street. Manage employee onboarding, workflow automation, checklists, the team’s handbook & more with Process Street’s modern management platform. MAIN INSIGHT Continuously learn and evolve as your compan...2022-08-0238 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to build and leverage a massive referral partnership network -- Alex Balderstone, CEO at KaikuWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter MORE FROM KAIKU Kaiku is a smart matchmaking platform for early stage venture funds. They work with 100s of venture funds globally focussing on supporting technology enabled Seed to Series A start-ups raise funding. Learn more at kaiku.co Reach out to Alex at alex -at- kaiku.co or www.linkedin.com/in/alexbalderstone GUEST BACKGROUND Alex Balderstone is the co-founder and CEO of Kaiku, a platform that provides smart, data-driven matchmaking between venture funds and...2022-07-2624 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to build and leverage a massive referral partnership network -- Alex Balderstone, CEO at KaikuWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM KAIKUKaiku is a smart matchmaking platform for early stage venture funds. They work with 100s of venture funds globally focussing on supporting technology enabled Seed to Series A start-ups raise funding. Learn more at kaiku.coReach out to Alex at alex -at- kaiku.co or www.linkedin.com/in/alexbalderstoneGUEST BACKGROUNDAlex Balderstone is the co-founder and CEO of Kaiku, a platform that provides smart, data-driven matchmaking between venture funds and...2022-07-2624 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Knowing the numbers that will grow your company -- Cameron Murphy, Head of Growth at CalqulateWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter MORE FROM CALQULATE Calqulate connects startups, investors, banks and lenders with financial data to speed up fundraising processes and lending decisions. Learn more at calqulate.io Reach out to Cameron at linkedin.com/in/cameronomurchu GUEST BACKGROUND Cameron is the Head of Growth at Calqulate, a financial analytics software startup. He has worked mainly in the finance vertical and his degree in science has given him a unique perspective on the business world, especially...2022-07-1836 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Knowing the numbers that will grow your company -- Cameron Murphy, Head of Growth at CalqulateWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM CALQULATECalqulate connects startups, investors, banks and lenders with financial data to speed up fundraising processes and lending decisions.Learn more at calqulate.ioReach out to Cameron at linkedin.com/in/cameronomurchuGUEST BACKGROUNDCameron is the Head of Growth at Calqulate, a financial analytics software startup. He has worked mainly in the finance vertical and his degree in science has given him a unique perspective on the business world, especially...2022-07-1836 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Get attention (and leads) by innovating best practices -- Ido Assaf, Marketing Director at ZestyWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM ZESTY Zesty is the first cloud management platform that leverages AI-driven automation to increase efficiency and reduce AWS spend by over 50%. The platform automatically adjusts computing and storage resources to match real-time application needs, with no human input. Learn more at zesty.co Reach out to Ido at linkedin.com/in/ido-assaf GUEST BACKGROUND Ido Assaf is the Marketing Director at Zesty, an autonomous cloud management solution that helps businesses maximize efficiency, reduce...2022-07-1230 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Get attention (and leads) by innovating best practices -- Ido Assaf, Marketing Director at ZestyWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM ZESTYZesty is the first cloud management platform that leverages AI-driven automation to increase efficiency and reduce AWS spend by over 50%. The platform automatically adjusts computing and storage resources to match real-time application needs, with no human input. Learn more at zesty.coReach out to Ido at linkedin.com/in/ido-assafGUEST BACKGROUNDIdo Assaf is the Marketing Director at Zesty, an autonomous cloud management solution that helps businesses maximize efficiency, reduce...2022-07-1230 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to rank #1 on google and get more traffic and conversions with intent-focused SEO strategy -- Regan McGregor, Sr. Growth Marketing Mgr. at VervoeWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM VERVOE Vervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-au GUEST BACKGROUND Regan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing. He also worked with several Australian SaaS...2022-07-0532 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to rank #1 on google and get more traffic and conversions with intent-focused SEO strategy -- Regan McGregor, Sr. Growth Marketing Mgr. at VervoeWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM VERVOEVervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-auGUEST BACKGROUNDRegan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing.He also worked with several Australian SaaS...2022-07-0532 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)A counterintuitive method to excel when leading a new marketing team -- Ben Sperry, Marketing Manager at PlaceWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter GUEST BACKGROUND Ben Sperry leads the marketing department at Place - makers of an agile finance platform built on Salesforce. In his first six months with Place, Ben grew inbound demand by over 400%. Ben has also held various sales and marketing positions at Gartner and is a Teach For America alum. MAIN INSIGHT When starting at a new company, minimize the assumptions you make based on your experiences at previous organizations. KEY TAKEAWAYS The great...2022-06-2829 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)A counterintuitive method to excel when leading a new marketing team -- Ben Sperry, Marketing Manager at PlaceWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterGUEST BACKGROUNDBen Sperry leads the marketing department at Place - makers of an agile finance platform built on Salesforce. In his first six months with Place, Ben grew inbound demand by over 400%. Ben has also held various sales and marketing positions at Gartner and is a Teach For America alum.MAIN INSIGHTWhen starting at a new company, minimize the assumptions you make based on your experiences at previous organizations.KEY TAKEAWAYSThe great...2022-06-2829 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to improve marketing and sales conversions using personality typing -- Ben Bressington, CEO at Behavior SalesWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter MORE FROM BEHAVIOR SALES Behavior Sales uses behavioral intelligence to gain a competitive advantage to shorten sales cycles and close deals faster. Learn more at behaviorsales.com GUEST BACKGROUND Benjamin Bressington is the CEO of BehaviorSales.com, a Behavioral Intelligence company. He is a Speaker and Author of multiple books, including his latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Benjamin has a Law & Criminology degree from Australia. He spent 10 years helping Fortune 1000 companies apply gamification prin...2022-06-2138 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to improve marketing and sales conversions using personality typing -- Ben Bressington, CEO at Behavior SalesWant summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM BEHAVIOR SALESBehavior Sales uses behavioral intelligence to gain a competitive advantage to shorten sales cycles and close deals faster. Learn more at behaviorsales.comGUEST BACKGROUNDBenjamin Bressington is the CEO of BehaviorSales.com, a Behavioral Intelligence company. He is a Speaker and Author of multiple books, including his latest book “People Ignorant: Unlocking Success, Confidence & Influence.”Benjamin has a Law & Criminology degree from Australia. He spent 10 years helping Fortune 1000 companies apply gamification prin...2022-06-2138 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to get companies to remember your brand -- David Kofoed Wind, Co-founder and CEO at EduflowWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter More from Eduflow If you’d like to build a course, try Eduflow (eduflow.com) - the free plan allows up to 15 course participants and is a good way to test whether a course would work for your brand Reach out to David: david -at- eduflow.com Guest background David is the co-founder and CEO of Eduflow, a modern learning management system for active and social learning. Before that he started Peergrade, a service for providing peer-evaluations and peer-feedback....2022-06-1437 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to get companies to remember your brand -- David Kofoed Wind, Co-founder and CEO at EduflowWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMore from EduflowIf you’d like to build a course, try Eduflow (eduflow.com) - the free plan allows up to 15 course participants and is a good way to test whether a course would work for your brandReach out to David: david -at- eduflow.comGuest backgroundDavid is the co-founder and CEO of Eduflow, a modern learning management system for active and social learning. Before that he started Peergrade, a service for providing peer-evaluations and peer-feedback....2022-06-1437 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to repurpose content for maximum value - Holly Pels, VP Marketing at CastedMore from Casted Find them at Casted.us They’ve released an industry survey of content marketers on the state of content marketing - helpful for understanding how other marketers are currently using content can be helpful for planning out your own content Check out Amplify - view interviews with leading B2B brands (Drift, Salesforce, HubSpot, and more) on how they are harnessing the power of audio and video to connect with audiences in a whole new way Ready to create content? If this episode inspired you to sta...2022-06-0740 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)How to repurpose content for maximum value - Holly Pels, VP Marketing at CastedMore from Casted Find them at Casted.usThey’ve released an industry survey of content marketers on the state of content marketing - helpful for understanding how other marketers are currently using content can be helpful for planning out your own contentCheck out Amplify - view interviews with leading B2B brands (Drift, Salesforce, HubSpot, and more) on how they are harnessing the power of audio and video to connect with audiences in a whole new wayReady to create content?If this episode inspired you to sta...2022-06-0740 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Organizing your team with product sprints - Oli Bridge @ BonjoroLINKS: Bonjoro's video funnel playbook - Over 30 proven video funnels to convert more customers and turn them into superfans of your business Bonjoro's new product for collecting, managing, and publishing customer testimonials GUEST BACKGROUND: Oli is the CMO at Bonjoro. He has worked in SaaS for the last 12 years, first in customer success and sales roles, including at media startup, Gorkana, who sold for £25m during his time there. Then as founder of his own cold-pressed juice venture based from London's Silicon Roundabout. He joined Bonjoro in 2016, and launched it from zero revenue int...2022-05-3139 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Organizing your team with product sprints - Oli Bridge @ BonjoroLINKS:Bonjoro's video funnel playbook - Over 30 proven video funnels to convert more customers and turn them into superfans of your businessBonjoro's new product for collecting, managing, and publishing customer testimonials GUEST BACKGROUND:Oli is the CMO at Bonjoro. He has worked in SaaS for the last 12 years, first in customer success and sales roles, including at media startup, Gorkana, who sold for £25m during his time there. Then as founder of his own cold-pressed juice venture based from London's Silicon Roundabout. He joined Bonjoro in 2016, and launched it from zero revenue into one...2022-05-3139 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Introduction - Welcome to Forward Launch Your SaaSWelcome to the first episode of Forward Launch Your SaaS!This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast.The show features easy-going conversations with B2B SaaS startup marketing executives whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS marketing executives should know.I'm the host - Keirra Woodard, the owner, podcast marketer, and B2B SaaS content...2022-05-1904 min

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)Introduction - Welcome to Forward Launch Your SaaSWelcome to the first episode of Forward Launch Your SaaS! This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast. The show features easy-going conversations with B2B SaaS startup marketing executives whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS marketing executives should know. I'm the host - Keirra Woodard, the owner, podcast marketer, and B2B SaaS content...2022-05-1904 min