Shows
Entrepreneurship SimplifiedWhat’s One Piece of Advice Every New Entrepreneur Needs to Hear?You ever get one of those pieces of advice that just sticks with you? Katrina Calderon told me something in this episode that I haven’t stopped thinking about: “If you keep putting part-time energy into your full-time dreams, you’re never gonna get full-time results.” And man, isn’t that the truth. If you’re looking for tips for new entrepreneurs that aren’t all buzzwords and fluff, you’ll want to listen to this one. Katrina is the CEO of Regal Fierce Media out of Tucson, Arizona, and her story is wild in the best way. We talk abo...2025-06-1130 min
Entrepreneurship SimplifiedWhat No One Tells You About Mental Health in BusinessSome days, it just hits different. You wake up, stare at your calendar, and wonder if this is still what you want. That’s the part of mental health in business no one really prepares you for. In this solo episode, I’m just being real with you. I’ve been talking to a lot of entrepreneurs lately, people just like you and me, and the same thing keeps coming up: burnout, frustration, and this feeling of being totally alone in the journey. So I decided to hit record and share what’s been on my heart, because...2025-06-0411 min
Entrepreneurship SimplifiedThe #1 Mistake Founders Make When Funding Their BusinessHave you ever had to slow down your business because you didn’t have the cash to keep going, even though your marketing was working and your inventory was flying out the door? I’ve seen it happen more times than I can count. That’s why I wanted to bring Ciaran MacWhite on the show, because so many founders are making one of the most common startup funding mistakes without even realizing it. In this chat, Ciaran breaks down why giving up equity just to cover short-term expenses is a move that can cost you big; like c...2025-05-2828 min
Entrepreneurship SimplifiedIs This the Easiest Way to Start a Side Hustle in 2025?Think starting a side hustle is hard? I just don’t buy that anymore. Not when I can get a 10-year-old boy and an 11-year-old girl; my kids, to launch their own little businesses in a single weekend using tools like ChatGPT, Gemini, and Claude. In this episode, I’m breaking down exactly how we’re doing it and why I truly believe this might be the easiest side hustle to start in 2025 (with a little help from AI.) My son’s working on a lemonade stand to raise money for our church. My daughter? She’s starting a...2025-05-2108 min
Entrepreneurship SimplifiedThe Surprisingly Common Reason Smart People Don’t Start BusinessesI’ve had a lot of conversations on this show about starting a business, but today’s episode is a little different. I sat down with my good friend and neighbor, Josh Dale, who, by the way, also happens to be my son’s baseball coach, to talk about why he hasn’t taken that leap into entrepreneurship yet. Josh recently retired after over 20 years in the Navy, and now he’s standing at a bit of a crossroads. The desire to start something is there. The work ethic? Rock solid. But like a lot of smart, capable pe...2025-05-1424 min
Entrepreneurship SimplifiedWhy Your ‘Successful’ Business is Secretly Failing (The Harsh Reality)You’ve hit your revenue targets. Your team seems productive. On paper, everything’s working... So why does it feel like the wheels are about to fall off? Let me tell you, I’ve been there. I’ve sat in that CEO chair, patting myself on the back for “crushing it,” only to realize later I was inches away from disaster. And honestly? It’s terrifying how easy it is to miss the cracks until they swallow you whole. I’ll never forget the day I hired a consultant who ripped off the blindfold. I thought I ran a tight ship...2025-05-0714 min
Entrepreneurship SimplifiedWhy Do Most Startups Fail to Secure Business Funding?You know what’s wild? Most startups don’t fail at getting funding because they’re a bad idea or don’t have potential, it’s because they’re not prepared. In this episode, I sit down with Zac Smith from LendingWISE to break down why so many business owners struggle to get the money they need. Zac’s been in the trenches with business owners all over the country, and he breaks down the biggest mistakes people make; from not having a clear use of funds (he uses a grocery store analogy that totally nails it) to waiting unt...2025-04-3027 min
The Conversation SeriesEp. 151: Keith Heavilin - Building Businesses with Purpose: Yellowfin Digital, Entrepreneurial Freedom, Startup Lessons, and more (Bonus Episode)Keith Heavilin, serial entrepreneur and the founder of Yellowfin Digital, is joining the show!We are sitting down to unravel the intricacies of digital marketing and entrepreneurship. Keith delves into how a side gig evolved into a thriving digital marketing agency, aiding small and midsize businesses in establishing a robust online presence. His journey from initially accidental entrepreneurship to consistent success offers both inspiration and practical insights.Keith shares his initial challenges, particularly the struggle of finding the right Google Ads specialist, which reflects broader hiring dilemmas faced by small business...2025-04-2518 min
Entrepreneurship SimplifiedThe #1 Reason People Never Start Their Dream BusinessIf you’ve been sitting on an idea, waiting to feel confident before you start your business, I get it. I’ve been there. But I’m telling you right now, confidence isn’t the thing that’s holding you back. It’s clarity. In this episode, let’s talk about why I believe clarity beats confidence every time; especially when you’re starting out. I wasn’t super confident when I launched my first business (or my second, or third, for that matter). But what kept me moving forward was knowing what I was doing, who I was doing it for...2025-04-2315 min
Entrepreneurship SimplifiedWhy Most Startups Fail—and What Real Entrepreneurs Do NextSo here’s the thing... Most people talk about entrepreneurship like it’s this glamorous, straight shot to success. But if you’ve ever actually started something, you know it’s more like a rollercoaster with no seatbelt. In this episode, I sat down with my friend Doug Milbauer, who’s been through it all: 11 startups, multiple industries, wins, losses, pivots, and plenty of “What was I thinking?” moments. Doug shares how he went from dropping out of college to jumping into real estate in Austin during a boom, then starting businesses in places he didn’t...2025-04-1637 min
Entrepreneurship SimplifiedAre You Hiring Too Fast and Firing Too Late?Ever felt like you hired someone just to fill a gap and then paid for it later? Yeah, me too. I’ve been there more times than I care to admit. In this episode, I wanted to speak directly to business owners and entrepreneurs who feel the pressure to hire fast but aren’t always confident they’re making the right call. I recorded this one pretty spontaneously, but it’s something that’s been on my mind a lot lately, especially with the work I’ve been doing at Boxed Business Solutions. Hiring used to be something I...2025-04-0916 min
Entrepreneurship SimplifiedMy 10 Year Old Got Punished at School for Doing Exactly What I Get Paid to DoSo this episode wasn’t planned. But I had to hit record and talk about what just happened with my 10-year-old. He got in trouble at school… for doing something I literally get paid to do. The kid launched his first little business. Saw a gap in the market — the school store didn’t have stickers — so he convinced my wife to buy a bunch on Amazon, then turned around and started selling them to the third and fourth graders for bluff bucks. He even brought in a couple friends, gave them a handful of stickers, told them they...2025-04-0415 min
Entrepreneurship Simplified3 Cafes, 5 Years, and One Big Lesson in EntrepreneurshipStarting a business is never easy—and if we’re being honest, most of us just figure it out as we go. In this episode, I sat down with Joel and Dexter from Hemispheres Cafe, and man, this conversation hit home. These guys opened up about what it’s really like to start something from scratch—not just the Instagram version of entrepreneurship, but the real stuff. Like sitting in a backyard wondering if coffee could be more than just something you drink, and then making a decision that changes everything. We got into the messy parts—trying to...2025-04-0247 min
Entrepreneurship SimplifiedLaunching a Business with Less Than $1,000 — Is it Possible?Starting a business without a lot of money sounds impossible, right? You hear people talk about getting loans, finding investors, and having to drop serious cash on inventory. It can feel like you need a mountain of money just to get started. But what if you could launch a business with less than $1,000? Is that really possible, or just a pipe dream? In this episode, I share what it’s really like to bootstrap a business — to make it work with what you have. I talk about my own experience of trying to start a busin...2025-03-2608 min
Entrepreneurship SimplifiedHiring, Pricing, and Scaling: Lessons from a Small Business OwnerLeaving a stable six-figure job to start a business from scratch isn’t for the faint of heart—but for Brian Owens, it was the only way forward. In this episode, Brian shares his journey from being an electrician in the oil field to building his own electrical contracting business in Corpus Christi. He talks about the tough early months, the challenges of finding reliable employees, and the lessons learned from setting up the business structure. We also discuss what it really takes to stand out in a competitive industry—hint: answering the phone and showing up go a l...2025-03-1928 min
Entrepreneurship SimplifiedThe 3 Fatal Mistakes That Sink New Businesses—And How to Avoid ThemA lot of new businesses don’t fail because the idea is bad—it’s because of a few key mistakes that could’ve been avoided. In this episode, I’m breaking down the three biggest ones I see all the time so you don’t have to learn the hard way. First, just having a great skill or product isn’t enough. If you don’t have a plan to actually get customers, your business won’t last. Then there’s the issue of money—too many people jump in without enough cash to keep things going long enough to g...2025-03-1216 min
Entrepreneurship SimplifiedIs Your Business Stuck? Here’s Why Most Entrepreneurs Struggle to GrowIs your business feeling stuck, like no matter what you do, growth just seems out of reach? Many entrepreneurs struggle to take their business to the next level, often falling into common pitfalls without even realizing it. So today, I’ve invited my good friend Neal Maier from Tread Partners to talk about why. Neal has seen firsthand where business owners can go wrong—especially when it comes to digital marketing—and he shares the biggest mistakes he has seen and what you can do differently. We talk about everything from go-to-market strategies to bud...2025-03-0544 min
Entrepreneurship SimplifiedWelcome to Entrepreneurship Simplified—This Is Not Your Average Business PodcastThis is it—the launch of Entrepreneurship Simplified. Not just another business podcast. Not a bunch of fluff. Just real talk about what it actually takes to start and grow a business. In our very first episode, let me share my personal story—how I dropped out of college to start my first real business, the wins, the losses, and everything in between. Entrepreneurship isn’t easy, but it’s possible. And if you’ve been sitting on an idea, waiting for the right time, maybe this is your sign. I’ll be sharin...2025-02-2613 min
Gain TractionIntroducing Floww DigitalKeith Heavilin is the President of YellowFin Digital, a full-service creative design and digital marketing agency based in Texas that provides comprehensive website and digital marketing services. Keith is also the Co-founder of Floww Digital, a company that provides digital marketing solutions for independent auto repair and tire shops across the United States. Keith’s management portfolio includes the development of four unique businesses in four distinct industries, which he led from initial startup to maturity and acquisition. In this episode… Are you an independent tire and automotive repair shop hoping to achieve straightforward yet powe...2022-05-1126 min
Ecommerce EliteTesting the eCommerce WatersI talked to Matt and Meredith Snow, Co-founders of BoredWalk Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling handmade handicrafts with pop art themes. Although the concept was great, it was not sustainable. This concern made them switch gears to wearable items, something that does not need tedious work on their part, especially on the production side. To keep the business up and running, they utilized their garage...2021-07-2746 min
Ecommerce EliteDiversify Your MarketingI talked to Angela Smith, CEO of Off The Racks Boutique, a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in the child support office. With only a spare room and five racks of clothes, the boutique's first collection of tank tops went viral, and the rest was history. Realizing that the small team had already outgrown the extra room in their home, Angela moved into a new space and continued to...2021-07-2018 min
Ecommerce EliteYouTube Ads for EcommerceI talked to Shash Singh, CEO of Linx Digital Agency, a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the platform requires so much creativity for product videos to sell. However this is not the case, some eCommerce businesses have seen excellent results. Shash added that the site could work for direct response e-commerce to strengthen branding, increase sales in profitable acquisition cost, and boost credibility, which helps dominate the industry.2021-07-1322 min
Ecommerce EliteThe Secret to Ecommerce SuccessI talked to Raj De Datta, Founder of Bloomreach. Raj has catapulted from being an entrepreneur to an eCommerce Elite. His company offers digital solutions that combine the power of unified customer and product data with the speed and scale of AI and predictive decisions for a magical eCommerce experience and conversions. Raj and his team help startups and entrepreneurs scale up and become masters with these processes. Drive conversion path from first marketing touchpoint Creates a solution around customer data and personalized marketing Incorporates SMS, ad campaigns, and email marketing Inspires audience with great content, articles, and m...2021-07-0620 min
Ecommerce EliteHappy Customers Stay CustomersI talked to Roger Hardy, CEO of Kits.com. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He remembers how his previous company sold contact lenses to doctors with a huge markup from its retail price; that was his ‘eureka” moment. He also realized that the eyewear business is outdated. So, he decided on creating his own eyewear company where customers can get free eye examinations on iPhones in a jiff...2021-06-2923 min
Ecommerce EliteHow to Win at WholesaleI talked to Dyana Rafferty, Founder of Julia Rose Wholesale. She started doing wholesale business in 2019 and has catapulted from a startup owner to being an eCommerce elite. While 2019 was not the best time for wholesale businesses, her company rose from the ashes. Dyana’s company experienced exponential growth selling seasonal products, handbags, and more. She has been sourcing and designing her own line when the product that she was looking for did not have the patterns she liked. Before she started her company, she worked in retail for years in which she started to blend. She grew her Face...2021-06-2232 min
Ecommerce EliteBuild a Brand that SurvivesI talked to Elliot Begoun, CEO of TIG Brands. The company helps emerging companies in the natural product space. Its mission is to build nimble, capital-efficient, resilient brands. The value that the company delivers is exceptional. Elliot’s desire to escape from the corporate wheel rat race years ago has paved a way for several brands to catapult to their next level. He describes his company as a non-traditional alternative accelerator where CPG (Consumer Packaged Goods) brands reach an unstoppable growth. Elliot believes that he is a breaker of the status quo. He said,” If you think you are fakin...2021-06-1526 min
Ecommerce EliteNew Trend of SellingDanielle Amelia, CEO of Styled AF, a marketing and consulting company. Danielle started as a women’s boutique owner and later transitioned as a digital marketing consultant, helping clothing businesses catapult from being passable to unstoppable. This entrepreneur from Austin shared how her experience in the TV service provider industry and working in a popular clothing direct sales company has taught her the ins and outs of marketing. She said that her desire to avoid the hustles and bustles of being in a corporate wheel has made her decide to be an entrepreneur. Her decision to take full ownership of...2021-06-0822 min
Ecommerce ElitePassion in FashionKelly Pearson, Founder of Aiden and Oak. She has catapulted from being a clothing women’s boutique owner in 2016 to being an eCommerce elite. This entrepreneur/mom shared how a maternity leave opened the idea of leaving her corporate job and focusing on running a business full-time. She also said that her desire for quality time with her family made her decide to switch gears. When COVID hit, she closed the open shop in her property and decided to go online-focused. She is here to explain the importance of adapting to some marketing advancements that do not only help re...2021-06-0130 min
Ecommerce EliteA Brand with a MissionShane Ball, CEO of the clothing brand Stay Wear. He recounted that he would always burn CDs for his girlfriend, now his wife. And while listening to the songs, most of them have the word “stay”. In 2014, he launched his clothing business with the mission of changing the stigma of the “misunderstood” skaters. When people started to connect ‘stay’ to suicide prevention, it led him to create a brand that resonates with the darkest ordeals and connects to every person living with mental health problems. His goal evolved into an advocacy of conveying the right message to raise mental health aware...2021-05-2535 min
Ecommerce EliteKeep Your Clients Coming BackCory Moore is a serial entrepreneur. He attended Texas State University in San Marcus. When he was in his 20s, he started his first company. Now there have been about six different companies that Cory has been involved in and started. Some of the ones started while he was in college are still going strong, plus additional projects since. 2021-05-1830 min
Ecommerce EliteThe Best E-Commerce PlatformMike Begg of AMZ Advisers talks about all the different aspects from setting up a listing on Amazon to Advertising and to having him fulfill your orders for you. He and his company specialize in assisting retailers, brands, and suppliers to achieve greater success on the Amazon Platform. He assists them in navigating and increasing their revenues over time by handling their Amazon Platform account. AMZ Advisers is a full-service eCommerce & digital marketing consultancy with extensive experience in creating high-growth strategies for brands and manufacturers on the Amazon platform. 2021-05-1126 min
Ecommerce EliteThe Beauty of Confidence and DecisivenessRavit Darougar, Founder of 4Ever Magic Cosmetics, joins the conversation to share her success story of creating a cosmetic brand with sheer decisiveness, even if other people show doubt and hesitation to your ideas. 4Ever Magic Cosmetics changed the cosmetics industry’s eyebrow game through their magical eyebrow gel formula, enabling people with less to no confidence to show their smile without shame and filled with confidence.2021-05-0425 min
Ecommerce EliteA Hat to Connect and ResonateBrock Rasmussen, Co-Founder and CEO of Stele Hats, joins the conversation to share how they built a brand not only to look good but to connect and resonate with people. Stele Hats aspire to become an avenue for people to represent the grief of trials, obstacles, pain, and success through your story. If their ears cannot hear you, then let people see the hat that represents and means the most to you.2021-04-2732 min
Ecommerce EliteMore Sales - Less ReturnsGreg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. It points them to the right size for their body type. I assure you anybody can afford this technology and it's going to help you grow your brand and sell more. He runs a company called ware, which is a subsidiary of another larger company called fit 3d. Basically, when they started this company, they had this vision that suggested that...2021-04-2020 min
Ecommerce EliteShift Your Brand to Something GrandRussell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce business. Animated Apparel Company takes apparel to the next level by offering a wide selection of high-quality and affordable apparel products from famous comics, video games, television series, movies, cartoons, and even anime!2021-04-1323 min
Ecommerce EliteMarketing, Marketing Marketing!Priyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied at the Fashion Institute of Technology in New York and other Jamalski programs at the Gemological Institute of America. Over the years, Priyanka gained a lot of knowledge and experience in the industry, which eventually led her to form her own company D Deco jewels which stand for designer and decorative. So it's all about what catches her e...2021-04-0626 min
Ecommerce EliteDo what you love!Monte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Kizik is a Utah-based company that makes hands-free shoes made from Foot Activated Shoe Technology (F.A.S.T), an innovation from Handsfree Labs.2021-03-3026 min
Ecommerce EliteFocus on Your People4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales. With passion and experience, Dean has the forward-looking vision to propel toward that goal.2021-03-2225 min
Ecommerce EliteTell Your StoryMeet Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. From initial idea to manufacturing and beyond, here’s the story of Reno’s Navajo designed clothing line.2021-03-1624 min
Ecommerce EliteStart Small and Think BigMitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes based on what real people look like, instead of highly styled shoots showing clothes on models. Her e-commerce message is one of body positivity and feeling good about who you are.2021-03-0919 min
Ecommerce EliteCreate a Quality Customer JourneyKenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a thriving e-commerce business. Check out how Kenny’s business has boomed- all out of a love for his dad’s Hawaii print shirt.2021-03-0231 min
Ecommerce EliteDon’t Be Afraid to TryMake more profits by turning your inventory! Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating retail post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes of inventory handling. She co-founded Swap Retail as a means to provide retailers a way to connect with each other and move inventory safely and efficiently. 2021-01-1232 min
Ecommerce EliteBe Real and Be YourselfPassion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur.2020-12-2224 min
Ecommerce EliteWork With Grace and GritGrowing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the story behind growing her e-commerce business out of her living room in the small town of Canadian, Texas.2020-12-1529 min
Ecommerce ElitePut People First, and Be HumanSocial media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales. 2020-10-2035 min
Ecommerce EliteBe Willing To Bet On YourselfFor those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well. 2020-10-0631 min
Ecommerce ElitePassion Can Drive YouIn this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives.2020-09-2932 min
Ecommerce EliteJump In and LearnIn this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity.2020-09-2220 min
Ecommerce EliteMake Your MarkAlison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day.2020-09-1525 min
Ecommerce EliteFace Change With Style and GraceHow COVID-19 caused a service based business, Wisp Lashes, to pivot into e-commerce in order to survive and thrive through the Coronavirus pandemic.2020-09-0823 min
Ecommerce EliteGive Yourself Every OpportunityWhile some business ventures take years of ideation and planning before things get rolling, Abby found her e-commerce path as a happy accident. The Kringle Krate story begins with a Christmas Eve activity box that she created for her family members. Naturally, they were a hit. When Abby branched out to showcase her idea at craft fairs, the boxes went viral on social media.2020-09-0118 min
Ecommerce EliteWork From the HeartIn this episode, I spoke with Megan Dahle from Discount Catholic Products. Before branching out into the world of e-commerce, Megan’s expertise was her as a contract/virtual CFO for small businesses. She uses her gift for teaching and knowledge to dive into the defensive side of small businesses to help them grow. Her adventure into owning her own business began nine years ago when Meagan and her husband wanted to pay off their loans. In order to achieve this, they bought an e-commerce business. 2020-08-2520 min
Ecommerce EliteMake the Best of a TrialIn this episode, I enjoyed discussing the experiences of Jeremy Jacobs, owner and founder of Raise Bakery in Brighton, England. Jeremy initially began his business for his mother, but it gained more meaning to him than he ever could have predicted. With the current Covid-19 crisis affecting businesses across the world in ways no one could have imagined, creative adaptation has enabled Jeremy’s company to overcome an unpredictable trial.2020-08-1823 min
Ecommerce EliteComparison is the Thief of JoyIn this episode we hear from the co-owners of Flaunt Boutique Autumn and Lara. This dream-team started their successful e-commerce shop in 2012 out of their college dorm room. One night, a discussion about popular statement jewelry turned into a session of brainstorming how they could offer people trendy jewelry for cheaper prices. Starting with 10 poor-quality images on Facebook, their online sales adventure began. 2020-08-1127 min
Ecommerce EliteFind What You Have Passion ForIn this episode we get to hear from Bev Schweigert, owner of Blessed Be Boutique. Bev's boutique began as a way to fund her mission trips, and has grown through her efforts to learn new skills and careful curation of products. In this episode we will be talking about: The need to get good traffic on your website How to reach your target audience Selling what you’re passionate about 2020-08-0416 min
Ecommerce EliteFollow Your DreamsIn this episode I spoke with Katie Iverson, the owner of Designer Arm Candy. Health struggles have been a part of Katie's struggle to fulfill her dreams of selling designer handbags. Despite this, she faces challenges optimistically and encourages others to listen to your gut and follow your dreams.2020-07-2823 min
Ecommerce EliteHope for the Best, Plan for the Worst | eCommerce EliteWhen it comes to e-commerce stores, navigating the world of manufacturing to offer custom products can seem intimidating. In this episode, YellowFin Digital founder Keith Heavilin meets with Candice, the founder of Evangeline Rose Swimwear to discuss her experiences in finding the right manufacturers to produce her designs. She cautions that when it comes to the design process and manufacturing, things may take longer than expected. Learn from her experiences how to navigate this part of selling online so that you aren't faced with an unpredictable venture.2020-07-2124 min
Ecommerce EliteBe realistic with your goals and expectations when starting your Ecommerce businessFeaturing Jill Tanner of Southern Honey Boutique In this episode I talked with a good friend of mine, Jill Tanner. She is the owner of Southern Honey Boutique, which comprises two brick-and-mortar storefronts as well as an online store and warehouse– all of which sell women's southern chic apparel at an affordable price. We discuss why Jill believes that e-commerce is the future of her company and how it got her through the pandemic when her storefronts were closed for up to 8 weeks– and people were, “bored at home with stimulus checks”. In this epis...2020-07-1414 min
Ecommerce EliteDon't Be Afraid to Ask for Help with Your eCommerce BusinessFeaturing Ally Turpen of Pin It Co. In this episode we meet Ally Turpen, the owner of Pin It Co. Pin It Co entails both a storefront in small town Georgia as well as a warehouse fronted by an online store, including a website, app, and various social media accounts. Through Pin It Co, Ally sells home decor and more. She got her beginnings when her husband was deployed and her parents got her some power tools in an effort to help her out. For the first three years, she made everything by hand– but when her bu...2020-07-1319 min