Shows
Speaking of Media ....with Keith MarnochTraditional Media Isn't Dying, It's Transforming Before Our Eyes ...with Graham RichardsonSend us a textGraham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations.• Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February• Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators• The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered• Trust in media has eroded with many belie...
2025-06-2639 min
Speaking of Media ....with Keith MarnochReta Ismail: From Beta Cams to Backpacks. How 'digital' transformed Local NewsSend us a textThe digital revolution hasn't just changed how we consume news—it's fundamentally transformed how journalists produce it. CTV London reporter Reta Ismail takes us behind the scenes of modern local journalism, revealing a landscape where speed and versatility have become essential professional skills.Remember when TV reporters travelled with camera operators and returned to studios to edit their stories? That world is rapidly disappearing. Today's video journalists carry their entire production studio in a backpack, conducting interviews, shooting footage, and editing complete packages from their vehicles. This evolution offers greater flexibility an...
2025-03-1338 min
Speaking of Media ....with Keith MarnochNavigating the Front Lines of Corporate Comms with Anne Marie AikinsSend us a textIn this engaging episode, we explore the dynamic world of communication with Anne Marie Akins, a seasoned communicator who has spent years navigating large organizations. Anne Marie shares her insights on the evolving media landscape, highlighting the importance of transparency and timely responses in crisis communication. As the former lead communicator at Metrolinx, she offers eye-opening stories about fostering partnerships with media and the need for empathy in delivering messages. Listeners will learn practical strategies for effective communication, especially during challenging times. Anne-Marie delves into the shift from traditional media to s...
2025-02-2839 min
Speaking of Media ....with Keith MarnochCommunicating from the Trump White House - Lee-Anne GoodmanSend us a text
2025-02-1346 min
Speaking of Media ....with Keith MarnochTom Hayes - Hyper-Local News in an Evolving Media WorldSend us a textOn this episode of Speaking of Media, I’m joined by veteran TV reporter and longtime friend Tom Hayes to explore nearly 40 years of journalism evolution. From our shared early days of volunteering in community TV to Tom’s success with his online news program, 1-Minute Morning Toronto, we discuss how trust, adaptability, and storytelling have shaped his career—and the state of legacy media today.We also reminisce about the past, including a quirky connection to the Wayne’s World phenomenon (HEY where are our royalties, Mike Myers?). Sit back and Tune...
2025-01-1740 min
Speaking of Media ....with Keith MarnochMedia Relations 101 with Warren WeeksSend us a textOn this edition of the speaking of media podcast, we dive into the nuts and bolts of media relations …with one of the industries top media trainers warren Weeks. This episode provides a great opportunity for those of you who are looking to understand, media relations, more particularly. And maybe if you’re up against it and need to listen to something to quickly prep for your next big media challenge ^^^This discussion between myself and Warren might be quite valuable. Here’s my back-and-forth with one...
2025-01-0233 minSpeaking of Media ....with Keith MarnochCreate a Podcast, like this One! - Keith MarnochSend us a textWant to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck with us … in the past two years through our archive of episodes—as well as the high-quality guests that we intend to keep featuring—we’re committed to getting there. Many podcasts fall shor...
2024-10-1508 min
The Warren Weeks Show63 - Keith Marnoch: Chief, Communications & Public Affairs at Bluewater HealthKeith Marnoch is a long-time corporate communications professional and is the newly appointed Chief of Communications and Public Affairs at Bluewater Health in Sarnia. We talked about the nuances of crisis management, the state of journalism and much more.
2022-07-211h 05
Speaking of Media ....with Keith MarnochPandemic Protests & Leadership: Kym Geddes Coaches the Media MessageSend us a textThe global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified. As a communicator - how ready are you to succeed in that environment? In this episode of ‘Speaking of Med...
2022-02-2229 min
Speaking of Media ....with Keith MarnochSatellite Radio Possibilities: with SiriusXM's Sarah BurkeSend us a textSatellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels. If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking. This media platform drew the attention of Sarah Burke. Her career...
2022-01-3128 min
Speaking of Media ....with Keith MarnochTSN's James Duthie: Canada's Best Sports PostSend us a text In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada.Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports and can fondly remember how well he dealt with...
2022-01-2336 min
Speaking of Media ....with Keith MarnochPeter Mansbridge: 'Off the Record' Stories from a fascinating News careerSend us a textPeter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017. To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not working for him at the network. Hi again and welcome to Season Two of Speaking of Media - the Podcast where communicators and the media come together to consider the world of ma...
2022-01-1635 min
Speaking of Media ....with Keith MarnochLeveraging Expert Commentary: with Carmi Levy, Technology JournalistSend us a textIs there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals?? What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism. In this episode we speak to Carmi Levy… the London, O...
2021-07-1532 min
Speaking of Media ....with Keith MarnochFront-Line Media Relations with Steve KeeSend us a textMedia Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels. What hasn’t changed is that developing professional relationships has always been at the heart of that connection. What has evolved over time in Media Relations is the scope, speed, and demands of media … at the same time – the media itself is under greater pressure from increased competition, the need to pr...
2021-05-2041 min
Speaking of Media ....with Keith MarnochPandemic Journalism: Graham Richardson on maintaining Quality & Scrutiny in the COVID eraSend us a textThe Global Pandemic has affected us all … but perhaps nowhere has it been more obvious than through the channel where the stories about the pandemic have been shared – through broadcast news … But ….has the influence of this worldwide health crisis been a boom?? or a bust for television news? How crucial is local news in an era where seemingly larger stories dominate the headlines?Graham Richardson argues that the pandemic has actually revealed the true value of local news stories … In a career that has incl...
2021-04-1534 min
Speaking of Media ....with Keith MarnochPolitics & The Pandemic: How Vassy Kapelos Covers the Ottawa BubbleSend us a textLearn more about Vassy Kapelos and CBC's Power & Politics, here: https://www.cbc.ca/news/politics/author/vassy-kapelos-1.4586663 YouTube:https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQwVisit SPEAKING OF MEDIA on Facebook:https://www.facebook.com/MediaSpeakingJoin the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebookhttps://www.facebook.com/groups/419214615993269See Speaking of Media on Instagram:@speakingofmediahttps://www.instagram.com/speakingofmedia/And join the conversation on Twitter at:https://twitter.com/MediaSpeaking...
2021-03-1640 min
Speaking of Media ....with Keith MarnochBeing interviewed for Local TV News; with Tara Overholt, CityTV CalgarySend us a textA Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… …but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium … If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interviewer – the tv reporter – had to consider when they were piecing their...
2021-03-0329 min
Speaking of Media ....with Keith MarnochProfessional Approaches to Community Connections with Steve McAllisterSend us a textThe responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building relationships throughout his career proved to be a benefit to himself and the organizations that he served. Stay tuned to hear how journalism principles affect both the reporter and the communicator when it comes to telling your organization’s stor...
2021-02-2036 min
Speaking of Media ....with Keith MarnochCall-in Talk Radio: The Secret Sauce with Tom McConnellSend us a textThe magic of radio … do you know how to make the magic work for you or your organization ??? Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air In this episode, we will explore what communicators need to understand about the process and production of THE CALL-IN TALKSHOW. Tom McConnell got into broadcasting through his love and commitment to sports … a former national football champion with the Western Mustangs...
2021-02-1033 min
Speaking of Media ....with Keith MarnochSERIES TRAILER - What is 'Speaking of Media'?Send us a textTrailer – Speaking of Media Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode to learn from experts on both sides of the media microphone …about effective ways to share your positive stories and messages and also – perhaps more importantly - how to avoid getting caught...
2021-02-0202 minSpeaking of Media ....with Keith MarnochCrisis Comms, Part 1: What PR Pro Bob Reid thinks of Your Biggest Comms ProblemsSend us a textCrisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients. Bob Reid's Touchdowns and Fumbles podcast for Newstalk 1010 CFRB Radio, Toronto:https://www.iheartradio.ca/newstalk-1010/audio/podcasts/touchdowns-fumbles-1.9459916 Visit SPEAKI...
2021-02-0236 minSpeaking of Media ....with Keith MarnochCrisis Comms, Part 2: What PR Pro Bob Reid thinks of Your Biggest Comms ProblemsSend us a textCrisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.Visit SPEAKING OF MEDIA on Facebook:https://www.facebook.com/MediaSpeakingJoin the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Faceb...
2021-02-0231 min
Speaking of Media ....with Keith MarnochKevin Newman: A Network News Correspondent's Message to Communicators (Ep.3)Send us a textInterview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media. Elements included in this episode:Kevin's early days in journalism. How accountability separates true journalism from undocumented news sources. The state of the traditional news media.How corporations need to position themselves to be more authentic to support their brands.How to deal with media in...
2021-01-2240 min
Speaking of Media ....with Keith MarnochHow to Land a Talk Radio Interview - with broadcaster Lisa BrandtSend us a textHave you ever wondered what it takes to become a guest on a radio talk show? Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization?Elements included in this episode:*The importance of storytelling and why it should be uppermost in a communicator’s mind.*Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto ma...
2021-01-1735 min
Speaking of Media ....with Keith MarnochHow to Kick-Start a 30-Year Media CareerSend us a textWelcome to Speaking of Media – the Podcast where communicators and the media come together to consider and critique the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode here to learn from experts on both sides of the media microphone Visit Speaking of Media on Facebook: https://www.facebook.com/MediaSpeaking See Speaking of Media on Instagram:
2021-01-0924 min