Shows
The Fuel PodcastKeith Smith & Ian Truscott: PRCA NewBizFest'25Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect.So what tips can you learn to help keep the client engaged, other than sending them annoying“Just checking in” emails every few weeks or risking being accused of stalking them at their kid’s school plays?The PRCA – Public Relations and Communicat...
2025-03-2226 min
The Rockstar CMO F'in' Marketing PodcastSpecial Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason FallsThis special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:
Founding the Marketing Podcast Network
Should you add video to your podcast?
The intentionality of listening to podcasts
The role can podcasts can play in employee engagement and enablement
Should you start a podcast?
And a great quote from Jason: “…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast...
2024-10-1621 min
The Rockstar CMO F'in' Marketing PodcastThe Be Honest and a Social Cocktail in a Walled Garden EpisodeAnother Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:#1 - Not the regular competitors#2 - Rented Land#3 - Cold emails#4 - The Diversity Bonus#5 - If you can help me grow, I can help you growIan then jo...
2024-05-0440 min
The Rockstar CMO F'in' Marketing PodcastThe Trip Through 2023 and Dealing with Uncertainty Over a Cocktail EpisodeThis week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to marketing hell, our Rockstar CMO Swimming Pool. And what better way to end 2023 than with Robert Rose the Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a cocktail, has some sage advice for dealing with the uncertainty of thi...
2023-12-3158 min
The Rockstar CMO F'in' Marketing PodcastThe Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar EpisodeAs our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting tha...
2023-07-291h 04
Bentley Baptist Church SermonsThe Bravest Man I Ever MetGuest Speaker: Pr Keith Truscott, MOSAICReconciliation Sunday 2022 Combined Service© Bentley Baptist Church Inc. www.bentleybaptist.org
2022-06-0834 min
I Was Only Doing My Job: Australia's Military HistorySquadron Leader Keith William "Bluey" Truscott DFC and Bar: The Flying Demon16-OCTOBER-1942 While Serving with No. 452 Squadron, Royal Australian Air Force, Squadron Leader Keith William "Bluey" Truscott in Europe would lead an attack on an evacuating Kreigsmarine Fleet and successfully damaged a German Destroyer. A famous athlete, before the war he played VFL for the Melbourne Demons, and deciding to forgo a successful sporting career decided to fly for King and Country, and in doing so became one of Australia's highest ranked Fighter Aces with 15/16 confirmed enemy aircraft shot down. These acts would result in him being awarded the Distinguished Flying Cross twice.
He would go on to...
2022-04-2318 min
Motorhome MattUkraine: Can motorhome owners help?The awful situation in Ukraine is one we are all deeply saddened by and concerned about. But is there anything we can do to help?
From donating money to driving aid to strategic locations, there are numerous calls for help from charities across the UK and beyond.
This is exactly what motorhome owner Jon Truscott did. Matt talked with Jon the day after he arrived back in the UK. He drove his motorhome full of aid and supplies, given to him by the charity 'Help from Bournemouth to Ukraine', to a village in Poland.
2022-03-2828 min
Claare Ny Gael - Manx RadioClaare ny Gael 12th December 2021We hear how HMS Racehorse came to grief on Langness on 14th December 1822, which unfortunately resulted in the loss of six crewmen and three of the crew of a boat from Castletown that had made four trips, rescuing the rest of those on board, before being swamped as it returned from its fifth mission.
Our short story in Manx is the first part of one written by well-known author, Richmal Crompton, about a Christmas Present, translated into Manx for the programme.
As nyn giaull -
ISLA CALLISTER - Arrane ny Killey
IEUAN AP S...
2021-12-1248 min
The Fuel PodcastIan Truscott – RockstarCMO: Is content marketing all it’s cracked up to be? Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-09-121h 20
The DeeBriefTEASER: Glenn Lovett reflects on Neale's influenceNaughtsie had a thoroughly enjoyable chat with former fan favourite Glenn Lovett, a childhood Demon who rejected Sydney to join the club, the Keith 'Bluey' Truscott winner in '92 and a passionate Melbourne person. To listen to the full chat sign up to DeeBrief Premium via thehorde.com Hosted on Acast. See acast.com/privacy for more information.
2021-08-1111 min
The Rockstar CMO F'in' Marketing PodcastThe Keith Smith Virtual Selling, Free Content and a Libation from the Archive EpisodeThis week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free content in an age when everything is going behi...
2021-07-1037 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. --Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue.If you’re a regular list...
2020-11-0743 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #23 Corporate Punk, Actual Punk and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark...
2020-08-1456 min
The Fuel PodcastEpisode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-07-0642 min
The Fuel PodcastEpisode 16: Ian Truscott – Appropingo & RockstarCMO Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-07-0636 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #6 - Keith Smith, The AdvertistIn this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. Keith shares with us his advice on sales and marketing in the current climate, the good and bad he's seeing, the reason to start a podcast, the l...
2020-04-1853 min
Demonland PodcastDavid Neitz InterviewThe boys interviewed former Demon Captain David Neitz. Neitz is the Melbourne Football Club games and goals record holder and it's longest serving captain. He was the Keith Bluey Truscott Trophy winner and John Coleman Medalist in 2002. He is a 2 x All Australian and AFL Hall of Famer.
2019-06-1835 minBentley Baptist Church SermonsMOZAIC reconciliation weekThis week is Reconciliation Week, so we had the Mozaic church visiting with us and we had their pastor, Keith Truscott preaching today.© Bentley Baptist Church Inc. www.bentleybaptist.org
2019-05-2630 min
Deconstructing DinnerThe Local Grain Revolution X (Retail Supported Agriculture? / Sprouting Grain)What is Retail Supported Agriculture? As far as the North American local food movement is concerned, it's not a concept that has yet been coined in any notable way. The Kootenay Grain CSA (community supported agriculture) project located in the Kootenay region of British Columbia is now changing that. Community Supported Agriculture is most often a model exclusively serving individual eaters (shareholders), whereby the eater invests in their food at the beginning of the season, providing the farmer with much-needed revenues up front when expenses are highest. The CSA model guarantees the farmer a market...
2009-09-0558 minDeconstructing DinnerThe Local Grain Revolution IIISince March 2008, The Local Grain Revolution series has been following the evolution of Canada's first Community Supported Agriculture (CSA) project for grain. A total of 180 members and one business from the communities of Nelson and Creston, British Columbia, are blazing a trail towards a local grain economy. On this Part III of the series, Host Jon Steinman sits in on the July 14 meeting of the CSA steering committee with the hope that audio recordings from the meeting can help guide other communities towards launching a similar project. Jon also visits with David Everest, who came...
2008-10-1758 minDeconstructing DinnerThe Local Grain Revolution I / Deconstructing Dinner in Our Schools IIThe Local Grain Revolution I For most Canadians wishing to adopt a more local diet, the overwhelming rise in demand in just the past year has left a large question mark hovering over the heads of many; where is all this local food so many are demanding? The state of farming and food production in North America has clearly evolved into such a poor state of affairs, little infrastructure and incentive remain to respond to this current demand for local product. While fruits and vegetables may be the most easily accessible local foods at farmers' markets...
2008-03-1459 min