Shows
The Boise Bubble PodcastHello Meridian on Confessions of a CEOOn this episode, we dual-release with the podcast Confessions of a CEO hosted by Kelci Borges of The Boise Breakfast Club and We Are She Rose.
Natalie was invited to sit down with Kelci for an intimate discussion about working professionally and visibly on social media. They discuss dealing with the algorithm, burnout, trolls and haters, and how to find success on social media. This is the first episode Natalie goes deeply into the beginnings of her social media career and how it started over 16 years ago. It’s a very raw and vulnerable discussion about the re...
2023-12-271h 09
Confessions of a CEOHaters, Insta-Fame, Social Media Success, Burnout, Reflection and more with Natalie PlummerIn this episode, we delve into social media and entrepreneurship with Natalie Plummer, the creative force behind the 'Hello Meridian' platform in Boise, Idaho. Natalie shares her journey from blogging pioneer to influential figure, navigating the complexities of being a wife, mother, and successful entrepreneur. The conversation touches on the evolution of her career, the challenges faced, and the crucial shift towards prioritizing health and personal well-being. As a social media influencer, Natalie Plummer experienced the struggle of balancing the demands of a thriving online presence with the responsibilities of family life. This episode addresses the common...
2023-12-261h 07Confessions of a CEONavigating Leadership and Wellness with Leadership Coach Lisa DesiletKelci and Lisa discuss the vital integration of leadership and wellness in business. The two tackle how to address challenges in your personal and professional life, the importance of self-care in the entrepreneurial world, how to prioritize your well-being when you're "busy" and so much more! We discussed: Lisa's Journey: Explore Lisa's transition from teacher to leadership coach, understanding her motivations and skills. Challenges of Women Entrepreneurs: Dive into the struggles faced by women entrepreneurs, Lisa's focus, and societal expectations. Integration of Leadership and Wellness: Emphasize the fusion of leadership and wellness, addressing the lack of s...
2023-11-1456 minConfessions of a CEOHealth is Wealth with Erica Davis In this episode, host Kelci Borges interviews Erica Davis, a women's health coach and the founder of the Crank Queens women's mountain biking group. Erica shares her journey of starting the Crank Queens and how it evolved into a platform for helping women improve their overall health and well-being. Topics discussed in this episode include: a holistic approach to health work-life balance social relationships home environment
2023-11-0755 minConfessions of a CEOWhy your content is not generating sales In this episode, I want to emphasize the importance of assessing the quality of your Instagram content and whether it's compelling enough to attract followers. I believe that posting without a clear strategy is insufficient, and I want to discuss the need for consistency, likening social media efforts to a fitness regimen that requires persistent dedication. I'll outline strategies for improving content and driving engagement, such as regular market research to understand and address audience pain points. Additionally, I suggest analyzing competitors' content to gain insights but caution against directly copying their approach. I want...
2023-10-3120 minConfessions of a CEOIs it time to perform a business audit? In this episode, I reflect on a transformative experience from a year ago when I attended a mastermind retreat in New York City. During the retreat, I realized I was burnt out and uninspired in my business. A channeling session with a fellow participant revealed the need to release certain clients, slow down, and clarify my purpose as inspiring and influencing others. I emphasize the idea that growing a business may involve tearing it down to rebuild in a more aligned direction and recommend regular business audits to ensure alignment with your goals. I also encourage refining your main...
2023-10-2419 minConfessions of a CEODelegation Dilemmas: 3 Things Standing in Your Way of 6-FiguresIn this episode, Kelci addresses a common mindset challenge faced by entrepreneurs: the belief that they can handle everything on their own. While it's possible to manage tasks independently, it's not always the most efficient or effective approach. Kelci emphasizes the importance of delegation and hiring the right people to help scale a business. She introduces the concept of focusing on the "who" rather than the "how" to overcome business plateaus. By identifying tasks that only the business owner can do and delegating or eliminating the rest, entrepreneurs can free up time to focus on strategic growth. Kelci also...
2023-10-1907 minConfessions of a CEOBoundary Barriers: 3 Things Standing in Your Way to 6-FiguresIn this episode, Kelci dives deep into the challenges entrepreneurs face when they constantly prioritize clients over their personal boundaries, leading to burnout and resentment. Drawing from relatable scenarios, she emphasizes the importance of honoring one's values and time. Kelci highlights the pitfalls of being overly accommodating, such as working outside of set hours and not standing firm on expertise. She introduces three major roadblocks founders often encounter and offers actionable "Money Moves" to help entrepreneurs focus on revenue-generating activities, organize tasks, and create a sustainable schedule. Kelci stresses the significance of accountability in achieving one's ideal work routine.
2023-10-1907 minConfessions of a CEORevenue Roadblocks: 3 Things Standing In Your Way to 6-Figures In this episode, Kelci talks about the challenges entrepreneurs face when they're too engrossed in the day-to-day operations of their business, leaving little room for growth. She emphasizes the importance of stepping back, reassessing, and focusing on scaling. She candidly discusses the pitfalls of not owning CEO responsibilities, the dangers of spreading oneself too thin, and the three common roadblocks entrepreneurs face when aiming for 6-figure success. Kelci also shares actionable "Money Moves" to optimize time and increase revenue. Tune in for a blend of personal insights, practical advice, and a roadmap to scaling success. TAKE THE QUIZ...
2023-10-1909 minConfessions of a CEOFrom Web Designer to 7-Figure Business Coach: Meet Natasha ZorykIn this conversation with Natasha Zoryk, a renowned seven-figure business mentor, international speaker, and podcast host, she shares her journey from being heavily reliant on Instagram for her business until it got disabled in late 2020. After shifting to multiple platforms, Natasha experienced a significant transformation in her business, including increased authority, attracting better clients, and boosting her confidence. However, this expansion also led to periods of burnout, prompting her to prioritize client relationships and create a strong sense of connection with her audience. Natasha's transition from a web designer to a business mentor was driven by a desire to...
2023-10-1045 minConfessions of a CEODiscovering Your Special Sauce with Erica Reitman In this episode, we have a special guest, Erica Rightman, co-founder and owner of the Icon Agency, business coach, and social media personality. Summary: Erica shares her journey as a business coach and her realization that many clients struggled with executing their plans due to a lack of time and resources. She talks about how she combined one-on-one coaching with done-for-you services, creating a unique approach to working with a business coach. Erica explains how her pivot from coaching to the agency model allowed her to coordinate various components and create...
2023-09-1956 minConfessions of a CEOWhat to Expect from Confessions of a CEOWhat to Expect from Confessions of a CEO In this new episode, Kelci returns from a podcast hiatus to introduce the fresh and candid "Confessions of a CEO." Dive deep as she unveils the mission behind the podcast, aiming to shed light on the authentic journeys of successful entrepreneurs, especially amidst concerning business statistics and the underrepresentation of female and BIPOC founders. With a commitment to breaking the mold, this podcast promises open, honest conversations that delve into the real challenges of entrepreneurship. Tune in for a raw and insightful look into the world of business.
2023-09-1210 minConfessions of a CEOA BTS look at what we've been up to A BTS look at what we’ve been up to Summary: In this candid episode, Kelci shares what she has been working on with all of her brands. After a summer sabbatical that led to profound reflections, Kelci unveils the renewed purpose behind "Confessions of a CEO" - shedding light on the authentic challenges of entrepreneurship. She charts her shift from a social media agency to a platform empowering women towards growth and financial autonomy. Emphasizing the importance of regular self-check-ins, Kelci offers a sneak peek into upcoming initiatives, from revamping the Boise Breakfast Club to...
2023-09-1223 minConfessions of a CEOLessons learned as a firework saleswoman at Titty Titty Bang Bang Lessons learned as a firework saleswoman at Titty Titty Bang Bang Summary: Dive into this episode as Kelci shares her experience of summer fireworks sales, packed with humor, challenges, and invaluable business lessons. From the unforgettable rebranding of the family firework stand to "Titty Titty Bang Bang," to mastering the art of sales psychology, Kelci unveils the essence of successful selling. Discover the significance of understanding your buyers, persevering through rejection, and the art of asking the right questions. Kelci emphasizes the importance of genuine relationships, avoiding assumptions, and crafting a memorable sales experience. Wrapping...
2023-09-1217 minConfessions of a CEOHow I built a 8x sold-out event in less than 2 months How I built a 8x sold-out event in less than 2 months In this episode, Kelci dives into the birth and blossoming of the Boise Breakfast Club, an initiative she passionately launched in January 2023. After facing burnout in 2022, Kelci pivoted towards fostering in-person connections and education for female founders. She emphasizes the power of adaptability, sharing her journey from releasing her agency roster to sowing the seeds for the club's inception. With tactical insights, from building a resonant brand identity to harnessing feedback loops from her community, Kelci offers a roadmap for turning passion into action. Key takeaways...
2023-09-1225 minConfessions of a CEOWhat I’d do differently if I started over What I'd do differently if I started over In this episode, join me as I journey through pivotal lessons learned from the trenches of entrepreneurship. If I could turn back time, what would I change about my business journey? Tune in to discover the significance of well-documented processes and the invaluable insights from client feedback to the art of setting clear boundaries and the magic of vision casting. We'll also touch on the power of intuition in decision-making. As Kelci concludes, she offers actionable strategies derived from these insights, inviting you to integrate them into your business...
2023-09-1223 min
Shooting The Shit with Rachael Ann & Neal YoungEpisode #43 Kelci Borges-Social Media Manager - Summer Series “Rachael’s Power Team”Episode #43 Summer Series “Rachael’s Power Team” w/ Kelci Borges-Social Media ManagerThis week’s episode of Shooting the Shit is brought to you byHDPhotoHub, the platform real estate photographers trust. As Rachael’s Social Media Manager Kelci is an OG member of Rachael's Power Team. Kelci has had a huge impact in building Rachael’s online presence, helping Rach stay ahead of the pack with a consistent social media brand and message. Today is your lucky day because Kelci will be...
2023-08-111h 17Confessions of a CEOEp. 61: Streamlining Your Systems with Jessica Frigon Ep.61: Streamlining Your Systems with Jessica Frigon Today on the show, we have Jessica, the owner of Project Loveco. With 13 years of experience in corporate operations and project management, Jessica ventured into her own systems and operations agency. She has achieved remarkable success and collaborates with renowned brands in the home and lifestyle industries such as Remax and Century 21. In this episode, Jessica will shed light on leveraging technology, processes, and automations to boost revenue and build sustainable teams. She specializes in helping CEOs in the home and lifestyle industry systematize their operations, an area...
2023-06-1347 minConfessions of a CEOEp. 60: Mastering the Art of Copywriting and Content Writing with Lucy Bedewi Ep. 60: Mastering the Art of Copywriting and Content Writing with Lucy Bedewi Kelci introduces Lucy, a copywriter specializing in websites, email marketing, and sales pages for women-owned businesses. Lucy shares her journey of starting their business right after college due to the pandemic and their desire to pursue a career that embraces their strong personality. Understanding Copywriting vs. Content Writing: Lucy explains the difference between copywriting and content writing, emphasizing that copy is meant to elicit direct action, such as email marketing and sales pages, while content focuses on brand building and engagement through mediums like social media...
2023-05-1641 minConfessions of a CEOEp. 59: How I created a sold-out in-person networking event In this episode, Kelci talks about her experience of building a networking event named Boise Breakfast Club to empower, educate, support, uplift, and have fun while doing business for women entrepreneurs. She shares how attending other networking events helped her to figure out what she liked and what she didn't like, and hone in on the things that she wanted to do for her networking event. Her goal was to empower other women to live their best lives and to talk about the struggles that entrepreneurs face, and she carried this over to her business to move through all...
2023-05-0920 minConfessions of a CEOEp. 58: What I learned from my MBA degree Ep. 58: What I learned from my MBA degree In this episode, Kelci reflects on her experience of getting a master's degree in business administration from Pepperdine University. She shares her takeaways from the experience, including the importance of releasing expectations, stretching oneself while knowing when to slow down, gaining new perspectives, managing stress, and the value of connecting with successful people. Main Topics: Background on the Kelci’s recent graduation from Pepperdine University with an MBA degree Overview of Kelci's trip to Paris to learn about luxury brand management from executives Challenges of running a...
2023-05-0225 minConfessions of a CEOEp. 57: FIVE takeaways from multi-6 and 7 figure founders Ep. 57: FIVE takeaways from multi-6 and 7 figure founders In this episode, Kelci shares her experience attending a mastermind group in Scottsdale, Arizona, where she met several successful female entrepreneurs. She shares her top takeaways from the retreat, which include the importance of taking care of your mind and mental health, pacing yourself and not comparing your journey to others, focusing on one thing at a time, prioritizing self-awareness, and surrounding yourself with a supportive community. Kelci emphasizes the importance of investing in yourself and attending events that can help you grow and learn from others. The podcast...
2023-04-2517 minConfessions of a CEOEp. 56: Anne Claessen on Podcast Monetization In this episode, we dive into the world of podcasting, travelling, and finding balance in business. Our guest, who is currently recording from the beautiful island of Madeira in Portugal, shares her own experiences and insights on how she manages her business while exploring the world. She starts by sharing that she not only produces her own podcast, but also helps clients with producing and monetizing their podcasts. She highlights the unique opportunity podcasting offers for building connections with listeners through long-form content, creating a personal touch that sets it apart from other forms of marketing.
2023-04-2052 minConfessions of a CEOEp. 55: Passing the Leadership Torch, Brand Building and Business Partnerships with Frannie Wilson In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company. Frannie explains that small business owners often struggle with creating a brand and marketing it, and Ampersand Studios helps them develop brand parameters and content creation. She also shares how she and her business partner Nicole have scaled the...
2023-04-0459 minConfessions of a CEOEp. 53: Alexi McKinley on Showing Up Authentically Ep. 53: Alexi McKinley on Showing Up Authentically Welcome to today's episode where we're joined by the amazing Alexi McKinley. Alexi is a host and consultant who recently pivoted from her career in PR and has also become a viral TikTok creator. In this episode, we delve into Alexi's journey to success and how she has found passion and fulfillment through passive income. Alexi shares her experiences with using Airbnb to generate passive income, and how it has changed her life. She highlights the importance of documenting your journey and finding your personal brand in order...
2023-03-2149 minConfessions of a CEOEp. 52: Social Media ICKS Ep. 52: Social Media ICKS In this episode, I discuss social media and the things that people do on Instagram that can drive others crazy. I was inspired to post and ask people about their social media "icks" after experiencing frustration with some of the behavior I had encountered. The first "ick" discussed is unsolicited advice, where people offer their opinions or solutions without being asked. The second is DMing and asking about someone's goals, which can come across as insincere and disingenuous when building relationships on social media. Other icks include long comments...
2023-03-0724 minConfessions of a CEOEp. 51: Stop blaming the marketing department for your lack of sales This episode of the Sherose show talks about why you need to stop blaming the marketing department for your lack of sales. I explain that marketing is essential in order to generate sales and there could be a number of other factors contributing to your lack of sales, such as a hard to use website, bad sales tactics, a lack of follow up from leads, a less than appealing call to action, a product that your ideal client avatar is not interested in, and a recession. I go on to discuss the two biggest misunderstandings about marketing, which are t...
2023-02-2817 minConfessions of a CEOEp. 50: What to Expect From Sherose in 2023 In this episode, the focus is on the original mission of Sherose, which is to mentor and consult with female-led businesses providing online services. The goal is to help businesses increase revenue, expand, and make a greater impact all while doing less. There is a focus on full alignment between clients and the company. The episode also touches on how the focus will be on serving the community with education, resources, and connections. The company emphasizes the importance of having fun in business, and they highlight how interviewing guests on their podcast is a highlight for them.
2023-02-2120 minConfessions of a CEOEp. 48: 2022 Slapped Me in the Face In this episode, I share my personal experience of feeling burnt out and exhausted in 2022 due to veering off in a direction that was not aligned with my original intentions and vision for my business. I discuss the importance of looking back and being honest with oneself in order to achieve a more balanced and purposeful life. Main Points: Living a more balanced life with purpose is what everyone wants for their business. Veering off in a direction not aligned with one's original vision can lead to burnout and exhaustion. Looking back and being honest with...
2023-02-2128 minConfessions of a CEOEp. 49: Uncovering Multi-Million Dollar Success with Hannah Nieves In this episode, Hannah emphasises the importance of boundaries, purposeful actions, and micro goals for entrepreneurs. They highlight the significance of setting expectations and managing time efficiently in achieving success. They encourage listeners not to push away their dreams and visions even if it means entering uncharted territory. Main Points: Boundaries are crucial for entrepreneurs in setting expectations for themselves. Managing time efficiently is essential for success. Purposeful and intentional actions are critical for achieving goals. Don't push away dreams and visions, even if they are in uncharted territory. To revitalize oneself, it's essential to get...
2023-02-2137 minConfessions of a CEOEp. 47: How to Avoid Burnout and Have Your Best Year Yet In this episode, I emphasize the importance of visualization and planning for achieving long-term goals without burning out. I discuss the need to get clear on what you want, as well as the importance of hard work and planning in making your vision a reality. Main Points: Visualization and getting clear on what you want are essential in achieving your goals. Success takes hard work and planning. Writing down your goals and visualizing them can help you create plans to make them happen. Envision what you want your life to look like three to five years...
2023-02-2120 minConfessions of a CEOEp. 46: Setting Up Your Business For Financial Success with Katelyn MagnusonWho’s ready to talk about money?! Today’s guest is podcast host, author, money expert, and fellow business owner, Katelyn Magnuson. Katelyn is the owner of The Freelance CFO, a full-service accounting, bookkeeping, and tax preparation firm that empowers you and your business to achieve your own version of success. In today’s episode, Katelyn and I discuss a variety of topics from setting up your business for financial success, how to effectively manage a fully remote team, and what it means to be “anti-budget”. Let’s dive in! Follow Kate...
2022-12-0659 minConfessions of a CEOEp. 45: Lessons Learned From Failed Launches - When You Rush It, You Will Ruin ItI've had many failed launches. I've also had launches where I've made thousands of dollars. The underlying factor between making thousands of dollars and making absolutely nothing is ensuring that you have a strategic plan. In today’s episode, I get down into the nitty-gritty of how to create a launch plan, give you a copyable step-by-step guide, and expose every mistake I’ve made when it comes to launching so you don’t have to. Get your notes ready because this is a good one! Let’s dive in! Book a Content...
2022-11-2924 minConfessions of a CEOEp. 44: How We Onboard New Social Media Management ClientsOne of the biggest misconceptions about social media management is that we start posting as soon as the first payment comes in. Most people forget that there is an extensive onboarding process that has to happen first to ensure that your brand and goals are fully understood before content creation occurs. In today’s episode, I give you all my tips and tricks for successfully and smoothly onboarding a new client. This is the exact process my team and I use at Sherose - so feel free to steal bits and pieces for yourself 😉 Let’s dive...
2022-11-2213 minConfessions of a CEOEp. 43: Finding Your Niche and Listening to Your Intuition with Gabrielle LauraToday’s guest is niche expert, intuitive channeler, and fellow entrepreneur, Gabrielle Laura. Gabby uses her intuition to help CEOs find their niche and soul's purpose, pinpoint and release resistance, and get into their alignment. In today’s episode, Gabby and I dive deep into her intuitive channeler gifts, provide tips on how to become more aligned with your business, and I get super vulnerable during a LIVE mini-reading from Gabby. This is by far one of the most vulnerable episodes yet, so let’s dive right in! Follow Gabrielle: @gabrielleelaura FOL...
2022-11-1550 minConfessions of a CEOEp. 42: What Goes Into an Annual Marketing PlanDoes the looming recession have you spooked? Don’t let it pull you away from your goals. As others pull back on their marketing efforts in fear of what’s to come, double down on yours and stay top of mind with your potential clients. In today’s episode, I walk you through exactly how to create your very own annual marketing plan. I share all the different options on how to double down on your marketing efforts and make 2023 your most successful year yet. Let’s dive in! FOLLOW US She...
2022-11-0824 minConfessions of a CEOEp. 41: The Unglamorous Side of Entrepreneurship with Teri PatrickToday’s guest is agency owner, podcast host, consultant, and badass entrepreneur Teri Patrick. Teri is the founder and CEO of The Social Acre, a creative consulting agency specializing in branding, marketing, and PR. In today’s episode, Teri and I pull back the curtain and reveal what it is really like to be an entrepreneur. We get candid about the struggles we face as business owners with growing teams, our unrealistic expectations when we first started out, and the many lessons we’ve learned since becoming entrepreneurs. We hope you can learn from our mistake...
2022-11-0157 minConfessions of a CEOEp. 40: “I’d f*cking kill social media” with Alisha KumarToday’s guest is agency owner, podcast host, and chapter leader of San Diego Business Babes, Alisha Kumar. Alisha is the owner of The Social Project, a marketing agency that works with some of the world’s most innovative and forward-thinking brands. In today’s episode, Alisha and I dive deep into topics like the importance of finding your community, our biggest learning lessons in business, how to price your services, the dreaded firing of clients, and a spicy round of rapid-fire questions. Let's dive in! Follow Alisha: @alishakumar + @thesocialprojectinc
2022-10-2543 minConfessions of a CEOEp. 39: Last 90 Days...Time to Audit Your 2022 Success + FailuresCan you believe that we are in the last quarter of the year?! That means it's time to really set your intentions and get purposeful about what you're going to do over the next 90 days and into the new year. Planning for the future is the best way to achieve success in the short term. When you’re building a business for the long term, it means thinking ahead and thinking BIG. In today’s episode, I share ways that you can audit your successes and failures from this year so that you're able to create a sust...
2022-10-1814 minConfessions of a CEOEp. 38: How to Crush Your Q4 Content [And Prep for Holiday Sales]Who doesn’t love a cash infusion right before the holidays? I know I do! It gives us more wiggle room to make sure we cross everyone off our list and helps us feel less guilty if we find a little something for ourselves too 😉 The best way to launch your holiday sales is to plan ahead, and to be honest… if you haven’t started yet you are already behind. But don’t worry! In today’s episode, I'm going to share a copyable plan that you can steal and execute in your business for some extra holiday...
2022-10-1116 minConfessions of a CEOEp. 37: How to Scale Your Business Without Killing Your Hormones with Lauren PapanosToday’s guest is Integrative Registered Dietician and business owner, Lauren Papanos. Lauren is the owner of Functional Fueling Nutrition where she helps women reclaim their health so that they can feel optimal- inside and out. In today’s episode, Lauren and I have an amazing conversation about hormone health and business, how to avoid burnout, and dive deep into hormone imbalances + ways you can optimize your own hormones and overall health. This episode is incredibly insightful and I can’t wait for you to hear it… Let’s dive in! Follow Lauren, @nutritionwi...
2022-10-0450 minConfessions of a CEOEp. 36: I Created 20 Scroll-Stopping Content Ideas for YOU!To put it bluntly… coming up with content ideas can suck. When you aren’t in a creative headspace it can feel like the absolute worst part of your job. What does your audience want to learn from your content? What topics will actually resonate with them? In today’s episode, I give you twenty content ideas that will hopefully help you get into a creative headspace. I share exactly how you can use these scroll-stopping topics to move the needle forward in your business this month. Grab a pen and paper and let’s dive in...
2022-09-2719 minConfessions of a CEOEp. 35: The Importance of Brand on Social Media with Diana JakubcovaToday’s guest is digital nomad and branding extraordinaire, Diana Jakubcova. Diana is the founder of Deeply Rooted Studio, a branding and consulting firm that focuses on building out-of-the-ordinary brands for online female founders. In today’s episode, Diana shares how she has built a successful business while traveling the world as a digital nomad… and that it’s not all it’s cracked up to be on social media. We also discuss the importance of branding on social media, how to create a brand that authentically stands out, and Diana spills the deets about all of her favori...
2022-09-2043 minConfessions of a CEOEp. 34: What's happening on social media right now?!Let’s cut to the chase… content is getting seen less and less. It is incredibly frustrating when you spend hours upon hours creating content for your audience, and they don’t even see it. Why is that? And how can you keep that from happening? In today’s episode, I talk about the best ways to get results on Instagram, how to make static content stand out, the importance of Reels, and how to nurture + connect with your current community while also getting your content on new eyeballs. Let’s dive in! FOLLOW U...
2022-09-1319 minConfessions of a CEOEp. 33: Satisfying Your Client’s Unfulfilled Desires with Shannon MatsonToday’s guest is Online Business Strategist and my good friend, Shannon Matson. Shannon is the founder of The Social Bungalow + Bungalow Coffee located in Las Vegas, Nevada. She is a superhuman entrepreneur who has helped thousands of entrepreneur structure ingenious online businesses – including my own! In today’s episode, Shannon and I have a candid conversation about building a team, creating efficient operations and systems for your business, how to create valuable content, and so much more. You will gain SO MUCH valuable information from this episode. This is a must-listen. Let’s dive in!
2022-08-301h 05Confessions of a CEOEp. 32: How to Build a Strong Digital StorefrontWhen it comes to your digital storefront, you need to make sure that your business is represented well no matter what platform your potential client or customers find you on. People love to get an insider's look at your business before they buy from you - think window shopping! You want to be interesting enough that they come inside your storefront and buy from you. In today’s episode, I walk you through how to build a strong digital storefront by figuring out what platforms you should be on, how to optimize your bio to fully explain you...
2022-08-2317 minConfessions of a CEOEp. 31: How to Turn Followers into Paying ClientsWhen I first started my business I got this question all the time. People did not understand the power of social media, but now it is one of the most powerful marketing tools out there. Optimizing your social media marketing strategy can introduce you to a vast amount of potential clients that you used to not be able to reach. In today’s episode, I walk you through how to convert your followers into paying clients using the same method we use for our clients and ourselves. This four-step approach will teach you how to build relationships wi...
2022-08-1616 minConfessions of a CEOEp. 30: Confessions of an Entrepreneur + Increasing Your PricesDoes increasing your prices have you shaking in your boots? Your business is your livelihood, so I understand the fear behind increasing your prices and losing clients. However, staying complacent in your pricing undervalues your business and prevents it from growing. In today’s episode, I share with you four signs to know when its time to raise your prices, strategies for coming up with your new prices, what types of questions you should ask yourself throughout the process, and once you’ve established your new prices how to communicate them in a graceful way with your curr...
2022-08-0922 minConfessions of a CEOEp. 29: The Highs and Lows of Entrepreneurship: A Conversation Between Agency FoundersToday’s guest is fellow agency founder, Austin Kapur. After working at several e-commerce startups in the social impact space early in her career, she started and grew Plum & Parcel in 2014, making a small difference with a range of brands, before heading to the corporate world. Then, after a few years back in corporate, she decided to reopen Plum & Parcel and go full steam ahead! In today’s episode, Austin and I have a candid conversation about the highs and lows of entrepreneurship, returning to the corporate world after starting her business, what integrated marketing communications look like...
2022-08-0239 minConfessions of a CEOEp. 28: Your Business Will Suffer If You Don't Do ThisVideo marketing has been and will continue to be KING. Video marketing has a way of being able to connect deeply and elicit an emotional response that will build more trust and brand loyalty as a result. If you haven’t hopped on the video train yet, you have to start now! Don’t let your business fall behind because you won’t show up on video. In today’s episode, I talk to you about the importance of adding video to your marketing, the statistics that show just how massive video marketing is, and a few simple w...
2022-07-2620 minConfessions of a CEOEp. 27: A BTS Look at Our Internal Business AuditOur brands grow and evolve over time, so it is essential that we open the hood of our business from time to time to see how things are operating. By auditing and reflecting, we can discover what needs some attention and fine tuning. In today’s episode, I take you behind the scenes of my recent internal business audit. I share all the details about how I audited our branding and messaging, made sure our pricing and packages align with the value we bring, improved our systems and process, and so much more. Today I’m comi...
2022-07-1921 minConfessions of a CEOEp. 26: Time-Saving Tips to Spend More Time Enjoying Your SummerNo one wants to work their summer away and miss out on soaking up all that vitamin D! In today’s episode I dive into some productivity tips and tricks to make the most of your time and ensure you’re able to get outside to enjoy the sunshine! I will teach you how to audit how you spend your time, create a list of all of the tasks that you do in your business, rank your current duties, prioritize and categorize your duties and tasks, and create a consistent schedule so you can enjoy the sunshine + outdo...
2022-07-1217 minConfessions of a CEOEp. 25: Breakdown to Breakthrough with Kay Allen CarrToday’s guest is marketing guru Kay Allen Carr. After 12 years as a VP of Marketing and Analytics for a consulting agency, she left her 9-5 to start her own business as a Fractional CMO offering consulting and DFY marketing services to small business owners! In today’s episode, we talk about the importance of finding a great business mentor, the biggest lessons Kay learned in the first year of her business, being in alignment with your services, using a science-based approach when it comes to marketing, how to pair email marketing with social media, and so much...
2022-07-0555 minConfessions of a CEOEp. 24: Steal Our Proven Content Creation ProcessToday I am gifting you a business owner’s dream: the perfect map to batch your content! As a business owner, the last thing you want to do is create content - but it is a necessary part of the job. In today’s episode I walk you through the five-step process that we use for all of our clients and our own content: get clear on the outcome, research and brainstorm, develop an outline, create the content, and finesse and finalize! Let’s dive in! Download our Proven Content Batching System...
2022-06-2820 minConfessions of a CEOEp. 23: All Things Hiring with Rachel PereyraDeciding when and who to hire can be a stressful decision for a business owner. Do you hire a contractor or an employee? How do you know what you need help with? Do unicorn hires actually exist? In today’s episode, we answer all those questions and more. Rachel Pereyra, our amazing guest, is the founder of Mastermind Business Services whose mission is to save the world through operations. In the past two years, she has scaled her business into a team of 11 and has found success in her new, thriving endeavor. If you are thin...
2022-06-2152 minConfessions of a CEOEp. 22: Launching Doesn’t Have to be Stressful with Victoria NaylorLaunching doesn't have to be stressful. No, I’m not messing with you. With the right plan, strategy, and knowing your human design, you can have a successful, stress-free launch. And today’s guest teaches us just that. Victoria Naylor is a launch consultant and operations manager who works with CEOs to help them with their launches and manages their day-to-day business. All things process, strategy, and organization. In today’s episode, we talk about the importance of networking, having systems in place, and how human design plays such a vital role in your lau...
2022-06-1455 minConfessions of a CEOEp. 21: My Entrepreneur StoryThere are SO many things (challenging + amazing) that you will go through during entrepreneurship, and I’ve had my fair share of them all. In today’s episode, I share my personal entrepreneur story - from quitting my 9 to 5, struggling to find a vision for my business, finding myself back in corporate job interviews, and ultimately rebranding my dream business to where it is today. I can’t wait to share the highs and lows of my entrepreneur journey so far, so let’s dive in! FOLLOW US Sherose Instagram
2022-06-0721 minConfessions of a CEOEp. 20: How to Scale Your Business Beyond Your Comfort ZoneI almost quit my job as an entrepreneur. I didn’t have a solid vision of where I wanted my business to go and what goals I wanted to accomplish. I started the interview process for a corporate job, but realized I could never work for someone else again and instead decided to rebrand my business and create an audacious vision that helped me scale my business beyond what I could ever imagine. In this episode, I share my tips, tricks, and first hand experience on what it is like to scale your business beyond you...
2022-06-0123 minConfessions of a CEOEp. 19: A BTS Look At The Sherose Mastermind RetreatThe Sherose Mastermind Retreat is by far one of my favorite experiences we host. We spend four creating lasting relationships and developing incredible business ideas that change the trajectory of your life. So today, I’m going to take you behind the scenes of what planning for the Sherose Mastermind Experience looks like… and what it would be like if you were to attend. However, can’t give away all of our secrets and surprises - so if you’re interested in attending make sure to apply! Let’s dive in! Apply for the...
2022-05-2422 minConfessions of a CEOEp. 18: Steal My 6-Step Process for Planning Your Next Brand PhotoshootLet’s be honest - brand photos ARE your business. They make the first impression on your potential clients, so it’s important to have amazing images that represent what your brand is all about. Today you’re getting lucky because I’m going to share with you how we get the most bang for our buck during our photoshoots by making good use of our time and also ensuring we get the aesthetic and images that we’re looking for. If you have extra nerves and want to make absolutely sure that you get the most out of your...
2022-05-1723 minConfessions of a CEOEp. 17: How Creating a Vision Can Change the Trajectory of Your Business (and Life)Today’s guest is my good friend Severina Thom, owner of Thomfoolery Design Co., who is the creative mastermind behind the Sherose rebrand and also one of the guests at our first annual Sherose Mastermind Retreat! She attended our first ever retreat back in 2021 where she got a break from her daily grind of growing her business, achieving her Master of Fine Arts, and doing her side hustle at Anthropologie. For the first time at the retreat, she created a vision for her company and decided where she wanted to go for the next five years. In tod...
2022-05-101h 10Confessions of a CEOEp. 16: Creating Your Long Term Vision For Your Business (BUSINESS BOOTCAMP)Your dreams and big plans for the future are not serving you if they’re just bouncing around in your head, it’s time to get them down on paper so you can get to work on making them your reality! There’s only one way to get to where you want to go, and that’s by planning on how to get there. But first, you need to get crystal clear on where it is that you want to go. Creating a long-term vision for your business is the foundation of your business's success. In today’s episode...
2022-04-2621 minConfessions of a CEOEp. 15: Manifesting Your Vision with Nina CornelisonThe Sherose Show officially has our first guest! Today’s guest is one of my past clients, Nina Cornelison, who is the owner of Ninam/co. She is a photo editor who helps luxury wedding and branding photographers take the tedious task of editing off of their insanely long to-do list! She has worked for large corporations like Pier One and worked on projects for Hermès. I love having this woman in my network because she’s encouraging hard-working and passionate. I had the pleasure of helping her create a long-term vision along with severa...
2022-04-121h 24Confessions of a CEOEp. 14: Creating Your Quarterly Marketing PlanDon’t let the title of this episode scare you! Creating your 90-day marketing plan doesn’t have to be this crazy, robust, or intimidating process. It can be very simple, streamlined, and have your future self thanking you! In today’s episode, I teach you how to do exactly that through setting business goals, writing promotional content, increasing your brand awareness, and finding the sweet spot between sales and your other content! You’ll learn how to map out your next 90-days of events, promotions, and launches while still having time for y...
2022-04-0525 minConfessions of a CEOEp. 13: What To Do When Facing Content BurnoutHave you looked under every rock, nook + cranny and still can’t find the inspiration to write your content? You may be suffering from a case of content burnout! Content burnout is no joke but I’ve found that taking care of yourself before it hits makes the process of getting your inspiration back 100x easier. In today’s episode, I talk about my own struggles with burnout and give you some tangible tips to get re-inspired when facing the dreaded content burnout. Ready for inspiration to strike again? Let’s dive into the episode! Link...
2022-03-2923 minConfessions of a CEOEp. 12: The One Thing That Grew My Business In 1 YearThe saying is true, it really is all about who you know. Networking is the single most important thing I did to grow my business in its first year. Getting to know the people in my community is what pushed my business to where it is today. Without those initial connections, there’s no way Sherose would be the business that it is in year four. In today’s episode, I talk about how I grew my business by pushing past my nerves and getting invested in my local community. I set up meetings with anyon...
2022-03-1519 minConfessions of a CEOEp. 11: How a Firework Stand Called Titty Titty Bang Bang Started My Marketing CareerToday’s our anniversary! 🎉 A year ago today we launched the Sherose rebrand, so what better way to celebrate than to take a look back at the journey it took to get here! In today’s episode, I talk about how a firework stand ignited my passion for marketing, the beginning of my social media journey, and how + why I quit my 9 to 5 to start my dream business. Ready to learn how a firework stand called Titty Titty Bang Bang started my marketing career? Then hit that play button and let's dive in! F...
2022-03-0816 minConfessions of a CEOEp. 10: Three Ways To Increase Instagram Story ViewsNot impressed with your IG story views lately? Me either… After some research and testing, I realized that I wasn’t showing enough personality and pizazz. Your followers (and mine) want to see the human side of your brand! In today’s episode I teach you three easy ways to increase your IG story views. Everything from how to effectively use engagement stickers, fun ways to gamify your instagram account, and ideas on how to be more personal and share about your life! Ready to get more eyes on your stories? Let’s dive in!
2022-02-2220 minConfessions of a CEOEp. 9: How To Batch Record Your Instagram ReelsIt’s no secret that Reels are the #1 way to grow your Instagram right now - and the proof is in the pudding! Reels have helped us and our clients reach sooooo many new eyes at an astonishing rate. However, consistent posting = more growth, so we suggest that you develop a clear and concise way to batch your Reels so you can remain consistent! In today’s episode, I give you a step by step guide on how to batch record your IG Reels. This is the process my team and I have perfected + it gets us to c...
2022-02-1526 minConfessions of a CEOEp. 8: 5 Ways To Use Instagram Reels For Your BusinessReels are fun to watch and all - but did you know you can use them to SELL? There is truly so much you can do with Reels, and it can take some playing around with it to see what works for your audience! In today’s episode, I share what I’ve learned when it comes to using Reels for your business, and more importantly to make SALES! I give examples of how you can share tips and tricks, add some humor, sell your product or service, use current trends, and show some behind the scenes conten...
2022-02-0815 minConfessions of a CEOEp. 7: How to Create Your Instagram Reels StrategyVideo. Is. QUEEN. If you are looking for a way to expand your reach and grow your business’s brand awareness, you need to start incorporating video - and more specifically, Instagram Reels. If you aren’t currently using Reels, soak up all the goodness in this episode and HOP ON THE REELS TRAIN. In today’s episode, I share all my golden tips on how to ensure your Reels content is high quality so you can convert those new eyeballs into loyal followers. I teach you how to define three different audiences for Reels, gather inspiration, create...
2022-02-0137 minConfessions of a CEOEp. 6: How to Become an Endless Content MachineIf you are a one-woman show or just simply don’t have the means to hire a social media strategist just yet, I bet you’ve struggled coming up with what the HECK to post on social media. I know I’ve been there! In today’s episode, I teach you how to create an ever flowing river of content! I teach you my tips + tricks on how to repurpose your past content, gather inspo from other platforms, utilize influencers in your industry, get content ideas from your audience, and most importantly, how to develop a content strategy...
2022-01-2720 min
Confessions of a CEOEp. 5: Map Out Your 2022 Business PlanThere are times when you can just put your dreams and goals out into the universe and they will manifest, but there are also times where you need to put your energy and hard work into those things you want in your life! If you aren't sitting down and putting together a business plan + mapping it out in detail, you are setting yourself up to not achieve any of the goals and dreams you’ve had tucked away in the back of your mind because you have no way of how to get there! Luckily for you, in...
2022-01-1928 min
Confessions of a CEOEp. 4: How to Build an Email ListWe’ve all been caught completely neglecting our email marketing from time to time… no judgement here! But, when I actually take the time to keep my email list up to date and consistently send emails, I always see a huge return in engagement and conversion. Once you get the hang of it, email marketing is truly a simple and great way to authentically and individually reach your potential clients. In today’s episode I walk you through how to build your email list to get you pumping out those emails! I talk about where to start, what p...
2022-01-1116 min
Confessions of a CEOEp. 3: How to Add Recurring Revenue to Your BusinessDo you ever feel like your physical / mental / emotional tank is running on empty after constantly launching new products and trying to find ways to make ends meet? All of the above?? I know how you feel, and I have totally been there. Relying on monthly launches to pay the bills gives me a stress rash just thinking about it. But I have a solution that completely changed my life… RECURRING REVENUE! In today’s podcast I will show you five ways to create recurring revenue for your business so you can stop worrying about paying your bill...
2022-01-1116 min
Confessions of a CEOEp. 2: How to Hire Your First EmployeeWhat if I told you hiring your first employee doesn’t have to be as challenging as it sounds? What if I told you the process can be whatever you make of it because YOU get to decide who gets to join your team and YOU get to make the rules? If I would have known the time, stress, and tears I could save by growing my team, I would have hired a HECK of a lot sooner! In today’s podcast I will walk you through the seemingly daunting (but actually relatively easy) task of hir...
2022-01-1123 min
Confessions of a CEOEp. 1: How to Exponentially Grow Your InstagramReady to exponentially grow your Instagram and create more sales? I hate to break it to you, but buying followers, or even focusing on getting more followers for that matter, is NOT the answer. Honestly, if people aren’t buying from you now, not much will change if you get more followers. You can have a successful, thriving business whether you have 5,000 followers or 50,000 followers, it’s all about how you show up and engage with them. In today’s episode I share all the knowledge I’ve learned over the years to help grow your Instagram in a stra...
2022-01-1119 min