Shows
Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for EntrepreneursSee you in 2025 for Season 3! Get caught up on Season 2Subscribe to get notified as soon as Season 3 is live in 2025!Need to get caught up on Season 2 episodes? Check out...Most downloaded episodes:23. 10 things to do if you’re growing your business on the side (or just getting started)18. Trends I see in online business and my predictions (Sept 2024’s Version)20. 6 things to think about before creating or overhauling your websiteEpisodes on growing your business:22. Growing a business and gaining experience outside your degree with Catherine Guidry26. 8 ways...2024-12-1702 minSkilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for EntrepreneursHow to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlinEver considered renaming, rebranding, or relaunching your business? My client Lindsay McLoughlin, owner of Hamptons Organizers, shares how she did all three with her home organizing business to attract different clients and be perceived as a more elevated, high-end business. Listen to this episode to find out:Lindsay's hesitations and considerations that she had with renaming, rebranding and relaunching her business (and how she overcame them)Tips for establishing yourself as the go-to service provider in a local market How to tell if it's time to rename or relaunch your businessWhy relaunching can attract th...2024-11-2645 minSkilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs8 ways to get more people to know how great you are and increase bookingsDo you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings.Listen to this episode to find out:How to use free or low-cost offers to create higher-value bookingsWhy market research is crucial to get in front of your ideal client and refine your messagingHow to host a workshop in a way that gets people to...2024-10-2911 minSkilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for EntrepreneursHow to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expertThere's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people.Listen to this episode to find out:How Kelley designed a niche offer that her clients couldn't wait to bookThe secret to creating profitable offers while taking into account what clients actually want and what you want to offerHow we borrow strategies from selling physical products to...2024-09-1033 min
The Buyerside ChatCorporate Retail Secrets Behind Product Packaging That Sells with Kelley Kempel | Episode 40This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.In this episode, we chat about:Behind the scenes process of creating packaging at the corporate retail levelWhat it’s really like working on packaging for celebrity collaborationsWhat it means fo...2023-10-3036 min
Product, Packaging, & Profit19. My #1 Last Minute Holiday Packaging HackToday, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?"
Things you won’t want to miss:
Simple additions to your existing packaging can make your products feel giftable
Why not every product needs in holiday packaging
My number one holiday packaging hack, listen to find...2023-10-1710 minProduct, Packaging, & Profit18. What Retail Buyers Are Really Looking For with Kristin FisherToday, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast.
With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.
Things you won’t want to miss:
Kristin’s journey from corporate retail...2023-09-1935 minProduct, Packaging, & Profit17. Must-Have Info for your Product Packaging (U.S. Version)Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand.
Things you won’t want to miss:
The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA)
The need for product businesses to adhe...2023-09-1224 minProduct, Packaging, & Profit16. How To Use PickFu Polls in your Product Business with Justin ChenToday on Product, Packaging, & Profit I’m chatting with Justin Chen.
Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los An...2023-08-2223 min
The Product Doula Presents™Simplifying Packaging Design for Product-Based Businesses with Kelly KempelHave you heard these packaging design myths that could be hurting your ecommerce brand?Myth #1: Packaging is just a pretty design, it doesn't affect sales. Myth #2: Good packaging design is too expensive and only for big companies. Myth #3: Once you have a design, you don't need to change it. These myths can lead to missed opportunities and lost revenue. The truth is effective packaging design is crucial for building trust, differentiation, and increasing sales. As a packaging design expert, Kelly Kempel will share the truth and help you take your brand to the nex...2023-06-2035 min
Ecommerce Society PodcastThe power of product packaging for expanding reach, creating customer superfans, and attracting wholesale stockists with Kelley KempelIn this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clie...2023-05-3048 minProduct, Packaging, & Profit15. The Ultimate Growth Tool for Product BusinessesWelcome to episode 15 of Product, Packaging, and Profit. Let’s dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach?
Things you won’t want to miss
The difference between growth and scaling
How packaging can grow the visibility of your brand
The most valuable thing packaging does for your product
How packaging can free up your time
The multiplication of packaging
Let’s Keep In Touch:
Subscribe to the Podcast for more product and packaging tips
Chat wi...2023-04-1913 minProduct, Packaging, & Profit14. My Favorite Packaging Goals for Product BusinessesWelcome to episode 14 of Product, Packaging, and Profit. Let’s chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That’s why I’m talking about my top five favorite outcomes impacted by packaging design.
Things you won’t want to miss
The five areas of goals to consider for your business
The two different types of financial goals to set
One type of goal that is unique to ONLY product-based businesses
The most crucial intangible goal to set
...2023-04-1121 minProduct, Packaging, & Profit13. How Do You See a Return on the Investment in Packaging Design?Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment?
Things you won’t want to miss
Why investing when you have a product business is unique
Considering both the expense of packaging design and producing the packaging
How most product businesses default to DIY an...2023-03-2816 minProduct, Packaging, & Profit12. Build a Cult-ish Product Brand with Kerrie FitzgeraldWelcome to episode 12 of Product, Packaging, and Profit.
Today I’m chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.
After starting her first high-end pet eCommerce business, The Dapper...2023-03-2142 minProduct, Packaging, & Profit11. Spilling the Tea On The Ultimate Product Party, with Allison Carter and Cat HildnerWelcome to episode 11 of Product, Packaging, and Profit.
Today I’m chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts.
Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2-day creative conference that serves product-based businesses. Allison and Ca...2023-02-2854 minProduct, Packaging, & Profit10. Finding Your People as a Small Business OwnerWelcome to episode 10 of Product, Packaging, and Profit.
As small business owners, we can build businesses on our own terms, but how do we fill in the gaps? In this episode, I’m talking about the freedom I have to make decisions and why I made finding a sense of community a priority last year. We’ll cover
Why freedom is important to business success
The differences between online and in-person community
Where I’ve found my people
The event I’m looking forward to this year
How you can join me there!
Join Me At Ultim...2023-02-2115 minProduct, Packaging, & Profit9. Making a S.M.A.R.T.E.R. Plan for Your Biz with Andrea LiebrossWelcome to episode 9 of Product, Packaging, and Profit.
In this episode, we’re talking with Andrea Liebross is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients - the right mindset and solid systems. Andrea sho...2023-01-3139 minProduct, Packaging, & Profit8. The ABCs of Effective Packaging DesignWelcome to episode 8 of Product, Packaging, and Profit.
Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we’re breaking down a simple framework for making design decisions for product packaging.
What are the ABCs of packaging design?
How to make design decisions from your customer’s perspective
Why someone needs to be able to identify your product from 15 feet away
What customers are REALLY buying when they purchase a product
That thing about packaging design that is hard to put your...2023-01-1025 minProduct, Packaging, & Profit7. What to Know Before You DIY Packaging Design with Lauren FelterWelcome to episode 7 of Product, Packaging, and Profit.
In this episode, we’re talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way.
She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to he...2022-12-1332 minProduct, Packaging, & Profit6. Holiday Packaging Design Trends of 2022 I'm LovingWelcome to episode 6 of Product, Packaging, and Profit.
In this episode, we’re talking about the holiday shopping experience!
What makes for an exciting holiday shopping experience
Kelley’s holiday shopping traditions
Holiday packaging trends we’re already seeing
The one Holiday product and packaging trend you can’t get away from
The big idea that we think will be everywhere next year
Bonus content coming your way this December
Resources
Images & transcript: www.hiddenpathcreative.com/podcast-ep/6-holiday-packaging-design-we-love-2022
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packag...2022-12-0627 minProduct, Packaging, & Profit5. Designing Packaging For Shelf PresenceWelcome to episode 5 of Product, Packaging, and Profit.
In this episode, we’re talking about how to design product packaging for maximum shelf presence
Defining shelf presence
Are people really still shopping in stores?
Using market research to inform shelf presence
How to design for shelf presence
Cut through the visual noise
How packaging is like a billboard
Resources
Mood:Media: https://moodmedia.com/ae/2021-shopper-sentiments/
Dauntless by Kara Goldin: https://amzn.to/3OpQzaY
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: ht...2022-11-2224 minProduct, Packaging, & Profit4. How To Competitive Shop For Your Brand & Product LineWelcome to episode 4 of Product, Packaging, and Profit.
In this episode, we’re talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We’ll cover that too.
Whether you call it a market audit, competitive audit, or comp shop why you should be keeping notes on what your competitors are doing and what your ideal customers are seeing.
How to inform your brand, product, and packaging strategy by tracking what’s working and not working for your competition.
The brands and products you need to look at bey...2022-11-0819 min
Build Your Own FairytaleFrom Freelancer to Full-Time EntrepreneurText Kristen your thoughts or feedback about the showKelley Kempel didn’t always have dreams of becoming an entrepreneur. But sometimes, all it takes is sticking with your passion while taking baby steps in a new direction.After building her package design career in corporate, Kelley learned she loved the feeling of achievement and being able to have and implement her own ideas. While searching for her next step, a global pandemic hit and threw her plan A off course. So she decided to keep moving forward and try plan B, throwing her name in...2022-10-2742 minProduct, Packaging, & Profit3. From Idea to Store ShelfWelcome to episode 3 of Product, Packaging, and Profit.
In this episode, we’re talking about the product’s journey from idea to shelf, including
Dream retailers for your product
Is the direct-to-consumer model dead?
Benefits of getting your product in stores
The 6 steps of getting your product from idea to shelf
Creating a win-win relationship with stores
Work with Me:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup
Let’s Keep In Touch:
Subscribe to the Podcast for more produc...2022-10-2522 minProduct, Packaging, & Profit2. The Power of PackagingToday’s episode is all about the power of packaging in a product-based business, and I share why I’m so passionate about packaging design.
In this episode, you’ll hear:
What packaging can do for your business
Creating connections with customers
Elements of an ideal customer profile
Standing out in a crowded product category
Adding credibility to your product
How packaging can add value to your product
Packaging design that elevates product price
What customers won’t tell you about how they shop
Work with Hidden Path Creative:
Grab the Packaging Printer List: ww...2022-10-1028 minProduct, Packaging, & Profit1. Welcome and IntroductionWelcome to the first episode of Product, Packaging, and Profit. Today I’m sharing why I started the podcast and what you can expect from the show.
In this episode, you’ll hear:
Why I never thought I’d have a podcast
Why I started Hidden Path Creative
A little bit of my corporate retail experience and how it helps product-based businesses
Where product innovation happens (hint it’s not in big companies)
Work with Hidden Path Creative:
Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist
Packaging Design Services: https://www.hidd...2022-10-1013 min
Handmade CEO PodcastCrush Your Holiday Sales Goals with Giftable Packaging - Kelley KempelThank you for tuning in to episode 134! In this episode, Branding and Packaging Specialist Kelley Kempel gives us some tips around how to crush our holiday sales goals with giftable packaging. Now is the perfect time to start prepping for the holiday buying and selling season, so you won't want to miss this one! To get 15% off of Kelley's Packaging Field Guide Masterclass, head to www.hiddenpathcreative.com, head to Courses, and use code HANDMADECEO15 at checkout! Until next time! 2022-08-2421 min
Women Who Open DoorsKelley KempelKelley Kempel, Owner & Creative Director of Hidden Path Creative, shares how she never pictured herself as an entrepreneur but over time found that it fit her passions and lifestyle. Kelley discusses how she finds joy in bringing her "big brand knowledge" and experience to help small to medium-sized, product-based businesses with their brand and packaging needs. She also talks about how she has found community by being a member of TEMPO Milwaukee, and shares her love for hiking.2022-07-2734 min