Shows
In the SpotlightGlenn McMahon on the Morality of AI-based PricingGlenn's post on his discomfort with AI-based pricing went viral. AI is new / controversial, and it already appears as if a backlash against AI is forming. I had a different view, which I posted at https://www.linkedin.com/feed/update/urn:li:activity:7402086820379074561?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7402086820379074561%2C7402382089003687936%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287402382089003687936%2Curn%3Ali%3Aactivity%3A7402086820379074561%29. I asked him to join this podcast to have a deep dive and he was gracious enough to accept my offer. We had a very nice discussion and came away realizing that our views are (shock!) more...
2025-12-1611 min
MarTalks- The #1 Ecommerce and MarTech application podcastDemand the Standard: Kelly Goetsch on Why Composability + ONX Just Killed $1M Integration BillsKelly Goetsch (founder of MACH Alliance, ex-ATG, President at Pipe17) just detonated the biggest news in commerce ops this decade:He quietly rallied ~62 vendors (every major OMS, WMS, 3PL, ERP) to launch the Order Network Exchange (ONX) – a single, MCP-powered standard that connects ANY selling channel to ANY back-office with zero custom codeResult? Brands can now rip $500K–$1M in integration cost out of every new commerce projectWhy composability is an absolute prerequisite for AI (and why “AI projects” are mostly nonsense)The brutally simple way to start composable: expose one internal service as an API and build muscleRe...
2025-12-0934 minIn the SpotlightTarek Nseir on Building an AI-native SI From ScratchTarek is a veteran builder of SIs and his post announcing his new SI, Valliance, of course went viral. Tarek talks about their strict pay-for-outcomes pricing model, AI-only focus, and their specialization in ontologies. If you built a new SI from scratch focused on AI, this is how you'd do it and Tarek walks us through it all.
2025-12-0314 min
The Watson WeekendA Standard For Commerce Operations, A Non-Profit and Jeoparty Part Deux with Kelly GoetschRick Watson, Jessica Lesesky, and Nick Kaplan warm up the show with jokes about last week’s performance and introduce the episode’s segments. They highlight Jeoparty, Headline Hangover, and the week's special guest, Kelly Goetsch.Headline Hangover: The team guesses blacked-out words from recent retail and e-commerce headlines.* Levi’s chooses Microsoft to deploy AI- and agentic-commerce solutions internally to improve efficiency and collaboration.* Lowe’s builds out its $8.8B wholesale business as DIY slows, reflecting macroeconomic pressures, rising material costs, and softening home-improvement demand.* Whatnot looks like “all of commerce”...
2025-11-2340 min
Jason & Scot ShowThe Jason & Scot Show | EP332 – Kelly Goetsch Order Network eXchange (onX) StandardEP327 – Kelly Goetsch Order Network eXchange (onX) Standard http://jasonandscot.com In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goetsch, now the President of Pipe17. They dive deep into the evolving landscape of e-commerce, order management, and the impact of AI...
2025-11-1855 min
The Jason & Scot Show - E-Commerce And Retail NewsEP332 - Kelly Goetsch Order Network eXchange (onX) StandardEP327 - Kelly Goetsch Order Network eXchange (onX) Standard http://jasonandscot.com In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goetsch, now the President of Pipe17. They dive deep into the evolving landscape of e-commerce, order management, and the impact of AI on consumer experiences, taking us on a journey through the dynamic developments of the industry. The conversation kicks off with a nostalgic nod to a previous episode, highlighting the rapid shifts in technology...
2025-11-1855 min
Commerce FamousCommerce Famous Podcast | SPECIAL EDITION – Launch of Order Network eXchangeIn this special episode of Commerce Famous, host Jason Nyhus welcomes back Kelly Goetsch, as they dive into the world of order management and the launch of an exciting new initiative he co-founded -- The Order Network eXchange -- and its potential to revolutionize the industry. The Order Network eXchange (onX) was built as the first open standard unifying how commerce systems communicate - from AI-powered selling channels through payments, logistics, and fulfillment - addressing a critical missing layer in the agentic commerce stack. This new industry standard is designed to unify how commerce systems communicate, facilitating seamless order operations...
2025-11-1831 min
Commerce Famous PodcastSPECIAL EDITION - Launch of Order Network eXchangewww.commerceopsfoundation.orgONX Standard - Commerce Operations FoundationOrder Network eXchange standard: Github repoKelly Goetsch | LinkedInThe ecommerce platform to power your online business! | Shopware
2025-11-1831 min
eCom Logistics PodcastConnected Commerce: How OnX Is Redefining Fulfillment in the Age of AIWhat You’ll Learn- Why legacy commerce APIs and EDI no longer suffice in today’s fragmented commerce landscape- How AI and emerging protocols like MCP are accelerating the need for real-time fulfillment integration- The structure, tools, and resources defined by OnX for seamless order management across ecosystems- The nonprofit "business league" legal framework that keeps OnX vendor-agnostic and collaborative- The challenges commerce platforms face with OMS integrations and how OnX aims to reduce friction- The shift from platform-centric to protocol-centric commerce enabled by open standards
2025-11-1831 minIn the SpotlightJen Allen-Knuth's Show Idea: "Wife Swap", but for CROs and CMOsWhat would happen if CROs and CMOs switched jobs, like in the popular "Wife Swap" show? Whose job is harder? Why has there historically been so much tension in the relationship? Should CMOs report to CROs? If a typical CRO and CMO found themselves in a cage match, who would win the fight? We explore these topics and more in the latest episode of In the Spotlight. Jen's viral LinkedIn post may be found at https://www.linkedin.com/posts/demandjen1_youtube-show-idea-wife-swap-but-for-activity-7391848053105750016-bsah?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q
2025-11-1510 minIn the SpotlightZaeem Bhanji Explains What Happens When David Beckham Buys Your ProductWhen a celebrity buys your product, that's a golden opportunity that can't be missed. But would you even know? In his viral LinkedIn post on this subject, https://www.linkedin.com/feed/update/urn:li:activity:7361041370146353152/, Zaeem explain the crazy world of celebrity endorsements, freebies, and how to never miss when a VIP buys your product.
2025-11-1210 minIn the SpotlightJeff Yoshimura on How Long to Stay at a Company or StartupJeff Yoshimura's post titled "How long should you stay at a startup or company?" (https://www.linkedin.com/posts/jeff-yoshimura-4055_i-often-get-askedhow-long-should-you-stay-activity-7378435960004456448-bDvM/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAAAJAUB7UXr3TcmPskytqq7PzU6ZBVJpaY) went viral because it offered real, pragmatic advice on, well, how long to stay at a startup or a company. Jeff was an early employee at Salesforce, Zuora and later Elastic and has hired thousands of people over his career. Listen in for pragmatic career advice!
2025-10-2114 minIn the SpotlightKirk Harper on the Upskilling Required for AIIn this week's episode of "In the Spotlight," Kirk Harper joins me to discuss his viral post (https://www.linkedin.com/posts/kirk-harper-08b0184_aitransformation-employeefirst-changemanagement-activity-7378333970570125312-q1vp?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) about the paradox of some systems integrators failing to upskill their own employees for the AI economy, yet they're advising companies on how to upskill their own workforce. How can both be true? Do you push, pull or drag reluctant employees into the age of AI?
2025-10-0915 minIn the SpotlightObjectEdge's CEO, Rohit Garewal, On Body Building in Your 40'sRohit's post about moving his family from the Bay Area to Barcelona went viral on LinkedIn, and the picture of him in the post (https://www.linkedin.com/posts/rohit-garewal_ive-spent-20-years-telling-clients-to-do-activity-7359252642994249730-b935?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) reminded me that he's the most buff person I know. In this episode we talk about maintaining work / life / home / gym balance, supplements + aids, his workout routine, workout logging/tracking, fitness technology and more.
2025-09-2814 minIn the SpotlightIDC's Heather Hershey on the Gravest of AI Sins: Antithesis AbuseVeteran IDC analyst Heather Hershey explains something that you can't un-see once you notice it - AI's over use (and abuse) of antithesis. Her viral LinkedIn post on this subject (https://www.linkedin.com/feed/update/urn:li:activity:7363884089625464834/) was a great insight — it wasn't just a post, it was a wake-up call to all of us.
2025-09-0811 minIn the SpotlightTandem AI CEO, Christophe Barre, on Why We're In the "Fast Fashion" Era of SaaSIn this week's In the Spotlight podcast, Christophe Barre explains why we've entered the "fast fashion" era of SaaS due to AI. In the most viral post we've covered to date, Christophe breaks it down. https://www.linkedin.com/posts/barrechristophe_sam-altman-ending-the-fast-fashion-era-activity-7359584242663632897-EIQQ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q
2025-08-2811 minIn the SpotlightRick Watson on Shopify's Agentic Commerce StrategyThe one and only Rick Watson joined to discuss Shopify's agentic commerce strategy. The viral post we discussed is: https://www.linkedin.com/posts/ecommercestrategyconsulting_shopify-q2-earnings-says-f-u-to-your-activity-7359190668163915776-8eYB?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q.
2025-08-2215 minIn the SpotlightFounder/CEO of Verbal+Visual Anshey Bhatia on the Rise of Fixed Fee Agency BillingMost of the world uses fixed fee pricing for B2B transactions. The road in front of your house was built by a contractor offering up a fixed price bid. Why, 30 years after the invention of the web, why are agencies still charging on a time & materials basis? Anshey Bhatia's viral post on this subject (https://www.linkedin.com/posts/ansheybhatia_ecommerce-shopifyplus-digitalagency-activity-7355937751537471489-KAE6?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) explains the problem with time & materials, explains why it's still (unfortunately) the default, and offers up an alternative.
2025-08-1511 minIn the SpotlightJamie Barton on the Death of the WebWhat does Jamie's grandmother have to tell us about the death of the web as we know it? Well, it turns out a lot actually. In the most viral post yet (https://www.linkedin.com/posts/notrab_my-78-year-old-grandmother-just-explained-activity-7345501838579802113-L5mn?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q), Jamie breaks it all down for us.
2025-08-0312 minIn the Spotlight37x/Moltin Founder Adam Sturrock on the em dash (—)Did AI kill the em dash? Adam Sturrock believes it has and his LinkedIn post on this subject went viral with polarizing views on both sides of this debate. Is it the most important topic to discuss in 2025? No. But it makes for a great 15 minute debate with an old friend.
2025-07-2810 minIn the SpotlightAnalyst Kiri Masters on Retail Media NetworksThe one and only Kiri Masters joins me to discuss Retail Media Networks. Why are they so controversial? Do they contribute to the enshittification of the shopping experience? What role do these networks play when orders are being captured via AI? All, as usual, in 15 minutes or less. https://www.linkedin.com/posts/kiri-masters_this-just-in-im-happy-to-admit-this-activity-7340790148667789312-2TBW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q is the post we discussed.
2025-07-2213 minIn the SpotlightTalon.One Founder/CEO Christoph Gerber on FundraisingTalon.One just raised $135m, which in this market is nothing short of remarkable. Founder/CEO Christoph Gerber explains what Talon.One does and why they're winning, how merchants are changing their approach to discounting, and his approach to fundraising in this episode of "In the Spotlight"
2025-07-1011 minIn the SpotlightInveterate/BVA CEO Dylan Whitman on The Real Reason AI Isn’t Transforming Commerce YetDylan Whitman's seminal blog post on the future of AI + commerce went viral because of how directly it lays out the deep structural issues with how vendors build their products and why real agentic commerce will be hard for us all to truly adopt. Check out his blog post at https://www.ag3ntic.ai/p/ai-commerce-and-transformation
2025-06-1614 minIn the SpotlightOptimizely CEO Alex Atzberger on Why CEOs Should DemoHow ridiculous is it that many tech CEOs can't demo their own products? Alex joins to explain his viral LinkedIn post on this topic: https://www.linkedin.com/posts/aatzberger_ai-dxp-experimentation-activity-7329099417536401408-2xzQ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q
2025-06-0610 min
eCom Logistics PodcastWhy Legacy OMS Fails and What Real Orchestration Looks Like with Pipe 17What You’ll Learn:Why legacy OMS architectures struggle in modern fulfillmentHow orchestration is different from integration—and why it mattersThe real reason Amazon can keep its delivery promisesWhy EDI still dominates $33T in global trade—and what to do about itWhat composability looks like in warehousing vs. commerceHow AI is shifting the scale-up model for logistics operationsThe strategic gap between system connectivity and execution logictech. Highlights:[00:03:48] – What’s broken in traditional OMS architecture[00:06:10] – The orchestration gap and delivery promises[00:08:11] – Why logistics hasn’t adopted composability[00:13:46] – $33T and the enduring power of EDI[00:20:34] – AI-native ops and the future of lean sc...
2025-05-1935 min
The Digital Deep Dive With Aaron ConantA Strategic Look at Unified Commerce With Kelly GoetschKelly Goetsch is the Chief Operating Officer of Pipe17, which specializes in AI-powered composable order operations. Before joining Pipe17, he served as the Chief Strategy Officer at commercetools, where he played a pivotal role in scaling the company to over $100 million in annual recurring revenue. Kelly also co-founded MACH Alliance, a nonprofit industry organization advocating for Microservices, APIs, Cloud-native, and Headless (MACH) technologies. In this episode… Customers expect fast fulfillment and delivery across various selling channels, including social media and marketplaces. Traditional systems struggle to keep pace, leaving companies tangled in connectivity issues between their sal...
2025-05-0824 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP285: The Future of Order Orchestration & Integrations for Ecommerce, With Kelly Goetsch, COO at Pipe17 and Chairman of the MACH AllianceFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-based approach offers a more efficient solution.The conversation covers the importance of integrations, the role of AI in order management, and the future of ecommerce technology. Kelly also shares insights on customer use cases, deployment strategies, and the evolving landscape of...
2025-04-1434 min
Be Amazing#132 Celebrating Women In The Queen City Live Be Amazing Podcast-Highlighting Women in MultifamilyIn this exciting episode of the Be Amazing podcast, host Cel Smart celebrates Women's History Month with a LIVE event featuring inspiring women from the multifamily industry. Join us as we hear powerful stories of perseverance, growth, and the importance of community support. From personal anecdotes to expert insights, this episode is packed with motivation and encouragement for anyone looking to elevate their career and make a difference. Speakers: Liz Newkirk, Woodson Bradley, Emily Wheeler, Cara Truitt, Kristin Vinesett, Kelly Manley, Tisha Germany, Lindsay Goetsch, Marcie Williams, Jennifer O'Brien, Ashley Peterson, Rachel Krenz and Mike Susen.
2025-04-011h 40
Retail Media Breakfast ClubThe Retailer's Dilemma: Block or Embrace AI Shopping Agents?In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the implications for retailers, touching on the short-term resistance they might exhibit and the long-term strategies they could adopt. The potential for AI agents to transform retail roles, the existential threats posed to traditional retail models, and possible advantages through site design, loyalty programs, unique assortments, and partnerships with AI...
2025-02-0314 min
The Watson Weekly - Your Essential eCommerce DigestShaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly GoetschIn the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:The rise of social shopping and platforms like TikTok ShopsHow AI is redefining brand discovery and trustPredictions for retail growth and consumer behavior in 2025The enduring influence of earned media in building connectionsThis episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.This podcast uses the following third-party services for...
2025-01-2311 min
The Watson Weekly - Your Essential eCommerce DigestModernizing B2B Commerce: Overcoming the Bob Problem with Kelly GoetschIn Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss:The generational shift reshaping the industryChallenges like the "Bob Problem" and outdated practicesThe role of composable commerce in streamlining processesHow solutions like Commerce Tools Foundry are enabling businesses to innovateExplore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation.Stay tuned for the final episode in this series, rolling out next week!...
2025-01-1618 min
The Watson Weekly - Your Essential eCommerce DigestBreaking Barriers in E-commerce and Healthcare with Kelly GoetschIn this special episode of Watson Weekly, Rick Watson is joined by Kelly Goetsch, a Commercetools Advisor and industry thought leader. Kelly shares his unique insights into the evolving landscape of e-commerce, focusing on the intersection of technology and healthcare. Together, they explore key topics like consumer behavior trends, the growing role of composable commerce, and the untapped opportunities in health tech. From tackling HIPAA compliance to redefining retail experiences, this episode dives deep into the transformative potential of technology across industries. Don’t miss this engaging discussion packed with expertise and forward-thinking strategies.About Kelly - Kell...
2025-01-0628 min
The FODcastThe FODcast Season 5 | Episode 9 - Season Wrap UpIn this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable.This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for those beginning the move to a Composable architecture themselves - as well as a look towards the future.A huge thanks to all who have tuned in, downloaded, and...
2024-06-1909 minThe FODcastThe FODcast Season 5 | Episode 8 with Kelly GoetschWe are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools.With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based headless commerce platform.With an illustrious career including pivotal roles at ATG and Oracle, where he spearheaded groundbreaking initiatives, including Walmart's global tech implementation, Kelly is undoubtedly a well-known visionary and thought leader within the sector.As...
2024-05-2955 min
OffcutsEp 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at Commercetools & MACH Alliance Co-founderWe discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
2024-02-2831 min
Commerce Famous Podcast004 | Kelly Goetsch | Chairman of the MACH AllianceToday Ben welcomes yet another ecommerce legend to the podcast: Kelly Goetsch - co-founder and current chairman of the MACH Alliance, CSO of commercetools and, since 2018, co-host of the successful COMMERCE TOMORROW podcast. Kelly has also written four books and is known for his pointed articles on LinkedIn and elsewhere. Enjoy the show with this very outspoken industry insider!Kelly Goetsch on LinkedIncommercetoolsMACH AllianceSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2...
2023-07-2551 min
Le café de l'e-commerce159 - Hors-série MACH Impact Back from MACH2🇳🇱 Épisode 159 : LCDE c'est votre podcast favori que vous écoutez en train de manger du gouda, de cueillir des tulipes ou de vous enivrer de substances licites aux Pays-Bas.
👨💻Vous l’aurez deviné, ou pas, votre envoyé spécial Adrien Naeem est de retour en Europe. Il s’est établi quelques jours à Amsterdam à l’occasion de l’événement MACH2 pour vous raconter à la sauce MACH :
🧐 MACH, c’est quoi ? Un truc de nerds à barbe longue huilée ou une approche IT/Métier révolutionnaire ?
🙋MACH Alliance , c’est quoi, c’est qui, c’est comment ?
☝️MACH2, une belle occasion de se retrouver entre pairs et de refaire le monde contre...
2023-06-1458 min
Own Your CommerceStraight Talk from ShopTalk: 11 thought leaders give insight on where commerce is headingIn this episode of Own Your Commerce, our host Jay hits the floor at Shoptalk, one of the largest commerce conferences in North America, to speak with 11 of the industry's best thought leaders, influencers and trendsetters. Join us as we uncover the top trends in commerce with insights from Brian Walker, Brian Anderson, Chris George, Darin Lynch, David Schripsema, John Roman, Kelly Goetsch, Richard Gillbert, Rick Watson, Rick Kenney and Thomas Mulreid. From the future of e-commerce to the latest technologies driving retail, this episode offers valuable insights and strategies that will inspire you to own your commerce. Tune...
2023-05-1630 min
Own Your PotentialEpisode 106: Kelly GoetschKelly Goetsch, Chief Strategy Officer of commercetools and Co-founder & Chairman of the MACH Alliance, tells us about the compounding effect of early career growth, how critical strong mentorship is to accelerating career growth, and how impactful candid feedback can be on one's development.
2023-04-2850 min
The MACH Alliance PodcastMACH vs. Open Source - Which One Is BestWhich is better…MACH or open source? Is it possible for open source to be MACH? Can MACH be open source? Since there seems to be some disagreement on this topic, our experts will fight it out in this exclusive debate… Mihaela Mazzenga Filip Rakowski Kelly Goetsch John Williams Per Ploug Krogslund
2023-04-041h 00
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP162: Commercetools Chief Strategy Officer Kelly Goetsch on Product Strategy, Mid-Market & B2BMost people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view.
This episode features an interview with Chief Strategy Officer Kelly Goetsch, a co-founder of the MACH Alliance and respected technology thought leader. We explore the current product focus, key platform capabilities including search, content and B2B.
2023-01-2441 min
Commerce ExperienceHow the MACH Alliance Can Transform Your Innovation RoadmapWhile the all-in-one enterprise suite has become increasingly popular, it doesn’t come without its pitfalls. There are complicated update processes that can be expensive and time-consuming, they lack needed flexibility, and often companies are forced to choose between using outdated technology or accepting an update that may change the entire way that software is used. What alternatives are available to leaders that no longer want to deal with the headache of all-in-one suites? Kelly Goetsch, Co-Founder and Chairman of the MACH Alliance, joins the show to share about his work with the MACH Alliance (Microservices, API-first, Cloud-Native SaaS, Headless), wh...
2022-11-1747 min
Innovators in Commerce & DeliveryThe Future of Commerce with Kelly Goetsch of commercetoolsThe tech industry is always searching for something new and innovative to push businesses and their consumers further toward the future.However, many companies compromise by adding new labels onto existing products to keep up with ever-shifting trends.Through his work with commercetools and the MACH Alliance, Kelly Goetsch is bringing back authenticity to the industry along with educational opportunities for future commerce leaders.Join us as we discuss:- Current trends in the commerce industry- Reflections for a better future- The MACH AllianceTo hear this interview and many more...
2022-06-1524 minThe MACH Alliance PodcastThe future of MACH (Alliance)With our recent flurry of new member announcements, we’ve surpassed 60 and the Alliance is going from strength to strength. As MACH becomes mainstream and examples of the incredible results brands are achieving are receiving more attention, our role as an Alliance will evolve. In a recent LinkedIn Live discussion, Sonja Keerl, Founder and President of the Alliance along with Kelly Goetsch, Alliance Chairman and Chief Strategy Officer at Commercetools discussed where MACH is moving to and how they are seeing interest developing in new industries and geographies.
2022-06-1024 min
Overdose & Chill: Live#060 : Kelly Goetsch @ commercetoolsThis week on Chill, we’ll chat with the indefatigable Kelly Goetsch @ commercetools.Chief Product Officer at commercetools, Kelly is responsible for product/strategy, design, and integrations. He is involved with M&A, strategic partnerships, fundraising, and other corporate development-related areas. He has been in the digital space for over 15 years across various roles with the MACH Alliance (Co-Founder & current Chairman), National Retail Federation, Oracle, Art Technology Group, Walmart (Chief ATG Consultant), Foot Locker, and commercetools.commercetools is a next-generation software technology that offers a true cloud commerce platform, providing the building blocks for the ne...
2022-02-0757 minThe FODcastThe FODcast Season 1 | Episode 7 with Kelly Goetsch on understanding the intricacies of digital commerceDo you want to understand the intricacies of digital commerce? Then stick around as we navigate this fascinating world with Kelly Goetsch, a Chief Product Officer at Commercetools.Globally, Kelly is responsible for product strategy, design, and integration. In addition to his role as CEO of commerce tools, Kelly also co-founded MACH Alliance, a fast-growing group of companies and individuals advocating for open and best-of-breed enterprise technology.As a professional, he shares valuable insights about what he's learnt and the direction the digital commerce landscape is headed. So, if you want to...
2021-08-171h 03
The Jason & Scot Show - E-Commerce And Retail NewsMicroservice based commerce with Kelly GoetschEP270 - Micro Service based commerce with Kelly Goetsch Kelly Goetsch (@kellygoetsch) is Chief Product Officer at CommerceTools a leading MicroService based e-commerce platform, he is also the Chairman and co-founder of the MACH Alliance, a non-profit organization formed help enterprise organizations to take advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. Kelly is also the author of four books. Topics covered CommerceTools Mach Alliance State of Microservice based e-commerce platforms Amazon's role in e-commerce platform ecosystem Shopify's role in e-commerce platform ecosystem Future of e-commerce platforms Episode 270 of the J...
2021-07-161h 00Own Your CommerceKelly Goetsch: Commercetools coined the term "Headless Commerce" in 2013. What it meant then, and what it means today.Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!
Fun fact, they coined the term "headless commerce" in 2013, long before it was as popular as it is today.
Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Music, Carhartt, and many more. Plus mutual brands with Bold such as Harry Rosen who leverages their suite of...
2021-05-0538 minThe MACH Alliance PodcastWelcome to The MACH Alliance PodcastThis is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise? Before that, hosts Sonja Keerl, Vice-President of the MACH Alliance and Rory Dennis, Executive Board Member, caught up with the rest of the MACH Alliance founders, Kelly Goetsch, President, Matt Bradbeer, Treasurer, and Pascale Lagarde, Executive Board member, to get a better understanding of the MACH Alliance...
2021-04-2110 min
Radically Smarter Commerce9. Headless commerceFor this episode we have invited Kelly Goetsch, CPO at Commercetools.
Previously ATG and Oracle. Kelly is also co-founder of the MACH Alliance and co-host of the CommerceTomorrow podcast. As if that were not enough, he is also author of four books: “eCommerce in the Cloud” (2014), “Microservices for Modern Commerce” (2016), “APIs for Modern Commerce” (2017) and “GraphQL for Modern Commerce” (2020).
Commercetools is the market leader in headless commerce and Kelly explains what headless commerce is and how it works. What are the differences between modern commerce, headless commerce and composable commerce?
How does the future look? Will our shopping behav...
2021-04-2146 min
The Jason & Scot Show - E-Commerce And Retail NewsEP259 - Listener QuestionsEP259- Listener Questions News Amazon is building Micro Fulfillment Centers to deliver fast-moving grocery & convenience SKUs in under 45mins. Locations include Seattle, DC, Baltimore, Dallas, Nashville, Detroit, Chicago, San Diego, Phoenix launching this year. Listener Questions Ted: will headless commerce take off in 2021? why/why not? RetailRazor: Amazon has been getting hit w/an endless series of media articles about their private label development at the expense of other merchants on the platform. But #retailers have been doing this since, well, forever. Ex. – Dept Stores private label apparel. Why is Amazon differe...
2021-04-091h 05
Relish This Uplifting Full Audiobook — Perfect In The Car.Veteran's Lament by Oliver North, David GoetschPlease visithttps://thebookvoice.com/podcasts/2/audible/164256to listen full audiobooks.
Title: Veteran's Lament
Author: Oliver North, David Goetsch
Narrator: Rand Archer
Format: mp3
Length: 7 hrs and 39 mins
Release date: 10-06-20
Ratings: 5 out of 5 stars, 7 ratings
Genres: Civics & Citizenship
Publisher's Summary:
Based on interviews of military veterans by the authors, this book explains why so many of our American military heroes - those willing to put their lives on the line to protect the United States - now question if our nation is still the country they fought for.
2020-10-067h 39
Catch the Tornado Podcast1. Pioneers. with Kelly Goetsch from commercetoolsIn the Pioneers. series we explore the mindset and technologies required to shape the future of ecommerce. This week's guest is Kelly Goetsch, Chief Product Officer of commercetools.
2020-09-0922 min
ShopTechBlog – Technologien für digitalen HandelTWiST #207: Patent für commercetools und die richtige digitale Strategie für MöllmannSupremeIn dieser Ausgabe sprechen wir zum einen über das US-Patent 10.747.600: darin geht es um eine Technologie, mit der commercetools externe Funktionalität integriert, genauer gesagt, wie sich externe Serverless-Funktionen über den Core anstoßen lassen. Was genau dahintersteckt, hat CPO Kelly Goetsch in einem umfangreichen Artikel beschrieben. Außerdem stellen wir die Frage: kennt jemand den Anbieter ECWID und hat schon mal mit ihm zusammengearbeitet? Fragen und Stimmen dazu gerne in die Kommentare.
Schließlich unterhalten wir uns über den Podcast mit DRYKORN, den wir gestern veröffentlicht haben. Darin geht es, wie ein klassischer B2B-Modehändler nachhaltig und sinnvoll...
2020-08-2131 min
Retail Tech PodcastNRF 2018 Interview with Kelly Goetsch, CPO of commercetools on Low-Code, No-Code and the Cloud decision for retailersIn this interview from the podcast booth at the NRF Big Show 2018 in New York I spoke with Kelly Goetsch, Chief Product Officer of commercetools on the newer software development methodologies known as Low-Code, No-Code and also a good conversation on the Cloud decision for retailers, and a big question re. Walmart's in a connected world.
2018-01-2838 minRetail Tech PodcastNRF 2018 Interview with Kelly Goetsch, CPO of commercetools on Low-Code, No-Code and the Cloud decision for retailersIn this interview from the podcast booth at the NRF Big Show 2018 in New York I spoke with Kelly Goetsch, Chief Product Officer of commercetools on the newer software development methodologies known as Low-Code, No-Code and also a good conversation on the Cloud decision for retailers, and a big question re. Walmart's in a connected world.
2018-01-2738 min
Retail Tech PodcastShop.org 2017 interview with Kelly Goetsch, CPO of commercetools on the API ecosystem and Serverless CommerceIn this interview at the 2017 Shop.org conference podcast booth in Los Angeles, CA I spoke with Kelly Goetsch Chief Product Officer of commercetools about the Serverless Commerce concept, the API revolution in software and Microservices. This episode is longer than my typical interviews but the topic is of utmost importance (perhaps the most important) in retail technologies so well deserving of the additional time.
2017-10-161h 03Retail Tech PodcastShop.org 2017 interview with Kelly Goetsch, CPO of commercetools on the API ecosystem and Serverless CommerceIn this interview at the 2017 Shop.org conference podcast booth in Los Angeles, CA I spoke with Kelly Goetsch Chief Product Officer of commercetools about the Serverless Commerce concept, the API revolution in software and Microservices. This episode is longer than my typical interviews but the topic is of utmost importance (perhaps the most important) in retail technologies so well deserving of the additional time.
2017-10-161h 03
Retail Tech PodcastThoughts on NRF Retail's Big Show 2017In this episode I spoke with Kelly Goetsch, Chief Product Officer or commercetools about his take on this year's NRF Retail's Big Show in New York which just closed on Jan 17th.
2017-01-2144 minRetail Tech PodcastThoughts on NRF Retail's Big Show 2017In this episode I spoke with Kelly Goetsch, Chief Product Officer or commercetools about his take on this year's NRF Retail's Big Show in New York which just closed on Jan 17th.
2017-01-2044 min
Retail Tech PodcastWhat are Microservices? A talk with Kelly Goetsch of Oracle.In this episode we speak with Kelly Goetsch, Director of Microservices Platform at Oracle we dig deep into the concept and what it means for modern software organizations.
2016-03-2335 minRetail Tech PodcastWhat are Microservices? A talk with Kelly Goetsch of Oracle.In this episode we speak with Kelly Goetsch, Director of Microservices Platform at Oracle we dig deep into the concept and what it means for modern software organizations.
2016-03-2335 min