Shows
Elevate Your Direct Sales Business with Kelly Northcott116. Stop Focusing on Party Sales. Do This Instead.116. Stop Focusing on Party Sales. Do This Instead.Parties are the most effective way to meet new people, create connections, sell products, book more parties, get recruit leads, and train your team; however, most direct sellers put too much focus on selling at their parties, and as a result, they miss out on the other five benefits. If you want to get all six outcomes from your parties, your focus should be on booking parties. When you book more parties, you’ll meet more people, make more connections, sell more products, get more recr...
2025-03-2428 minElevate Your Direct Sales Business with Kelly NorthcottAnnouncement: From Social Selling to Leadership: The Three Coaching Programs That Will Boost Your BusinessSend me a message to let me know what you like and what you'd like to see more of. You can also send me a question for me to answer on a future episode.In this episode, I give you an overview of three coaching programs to help you reach your goals for your direct sales business.I’m doing this episode now because I’m making changes to the membership rates of all of my programs, and I want to give you an opportunity to get the best rate possible. All rates for m...
2025-02-2625 minElevate Your Direct Sales Business with Kelly NorthcottThe Opportunity Events Every Team Builder Should Be Doing (Part 3 of The Team-Building Series)This episode is part three of the team-building series. In it, we’ll discuss the different types of opportunity events you can hold, why you need variety, how often you should do them, and how to invite people to them. An opportunity event is a way to share information about the business opportunity with a potential team member. I’ll use the term event, but it doesn’t have to be an actual event. It can be a video, a packet, or a brochure. Most peo...
2024-09-2536 minElevate Your Direct Sales Business with Kelly NorthcottHow to Recruit Your Dream Team (Part 2 of The Team Building Series)In this episode, we’re going to talk about who you want on your team and how to structure your business so that you attract them. By the end of this episode, you’ll have a clear idea of who your dream team is, how to attract them to you, and how to model the business they want. Your dream team is your ICA, which in business terms stands for your ideal customer avatar, but I like to refer to it as your ideal community avatar because direct sales is a commu...
2024-09-1637 minElevate Your Direct Sales Business with Kelly NorthcottThe Best Way to Build an Engaged and Productive Team in Three Months (Part 1 of The Team Building Series)This episode is the beginning of a team-building series. I’m doing this series so that you can build an engaged and productive team, promote to leadership by the end of the year, or firm up your title. The best part is that if you apply what I teach in this series, you’ll continue to grow your business and team and not worry about losing your title.In this episode, I share foundational information, including explaining the difference between how team builders build their businesses and how recruiters do it. I di...
2024-09-0945 minElevate Your Direct Sales Business with Kelly NorthcottHow My Daughter Manifested a New Title and Income and How You Can Do the SameMy daughter joins us as a special guest to tell her story about how she used mindset practices to change her career and increase her income.Shannon’s not in the direct sales industry, but you can apply everything she did to your direct sales business to achieve similar results. Shannon talks about how she applied the skills she acquired as a teacher to a new career in sales and leadership. (Your business is on-the-job training, and you have the opportunity to learn content cre...
2024-09-0352 minElevate Your Direct Sales Business with Kelly NorthcottUpdating Your Direct Sales Strategies to Maximize Your SuccessIn this episode, we wrap up our series on meeting more customers and dive into how your business should evolve to match today’s culture and how to get a steady stream of customers entering your business. We’ve been talking about the five sources of getting new customers:posting on social media and attracting people to youengaging in groups both online and in persongetting referralsdoing vendor eventsdoing partiesIf these...
2024-08-2631 minElevate Your Direct Sales Business with Kelly NorthcottHow to Use Vendor Events to Build Your Customer BaseVendor events are a great way to meet new people and grow your customer base, and in this episode, I share all the ins and outs of how to do that.By the end of this episode, you’ll know:What to look for in an event so that you meet the right people.Why you should consider doing small, local events, even if you have big goals.How to avoid the biggest mistake that a lot of direct sellers make, especially those who do...
2024-08-1834 minElevate Your Direct Sales Business with Kelly NorthcottHow to Get Referrals Without Feeling PushyIn the last episode, we talked about five sources of new customers: posting on social media, engaging in groups, getting referrals, doing vendor events, and doing parties.In this episode, we’ll dive into getting referrals, which every direct seller, especially those who are focused on social selling, should make part of their regular business practices.Most direct sellers aren’t comfortable asking for a referral because they don’t know how to do it and have felt pushy when they tried it in the pa...
2024-08-1229 minElevate Your Direct Sales Business with Kelly NorthcottFive Ways to Meet New People and Expand Your Customer BaseYour business is like a river. If you don’t have a source of water entering it, it will eventually dry up. You need a steady stream of new customers coming into your business because you can’t grow just by selling to the same people. Eventually, they’ll buy less and less, and some will stop buying altogether. In this episode, I give you five different sources of new customers for your business and tell you how to use them, especially in August, so that...
2024-08-0533 minElevate Your Direct Sales Business with Kelly NorthcottMessaging Made Easy: How to Do It Without Feeling Salesy or SpammyIn this episode, we dive into the third crucial component of social selling: conversations that convert.You might call them reachouts, messages, or follow-ups, but I like the word conversations because that’s what you want them to feel like.Your business is made up of conversations, and the more conversations you have, the more successful you’ll be.This episode is packed with strategies and tips for message conversations. By the time you finish it, you’ll kno...
2024-07-2920 minElevate Your Direct Sales Business with Kelly NorthcottHow to Build a Successful Business and Protect Yourself Even If Your Company ClosesYour company can change its comp and career plan, go from a direct sales model to an affiliate model, close, or even terminate your agreement, and when companies do any of those things, you’ll be blindsided because they’ll do them without giving you a warning. In this episode, I’ll share the four things that can do to protect yourself so that you have everything you need if you want to or have to start over. These are the things that all successf...
2024-07-2318 minElevate Your Direct Sales Business with Kelly NorthcottHow to Create Social Media Content That Will Build Your BusinessEvery direct seller should use social media, but just posting to post or copying and pasting aren’t enough if you want social media to help you build your business. This episode reveals the common social media mistakes that a lot of direct sellers make and how to avoid them.By the time you finish this episode, you’ll know:How often you should post to grow your business.How long it takes to get results from using social media...
2024-07-1540 minElevate Your Direct Sales Business with Kelly NorthcottHow to Engage with Other People's Content to Create Connections and Build Your BusinessYou can’t control the algorithm, who sees your content, or how people engage with your content, but you can control how you engage with other people’s content. Most people won’t see your content, but most people will take notice when you engage with their content. In this episode, you’ll discover the strategy for how to engage with other people’s content so that you get noticed, create connections, meet new people, and build know, like, and trust.
2024-07-0827 minElevate Your Direct Sales Business with Kelly NorthcottMid-Year Check-In: Creating a Plot Twist to Have the Best Year of Your BusinessSomeone sent me this quote, “May the last six months of 2024 be the plot twist you’ve been waiting for,” and I loved it so much that I created this episode around it. We’re halfway through the year. Six months have gone by very quickly, and six months from now, we’ll be marveling at how quickly the year went by. What if we marveled at how much progress we made instead?It's time to get some stuff g...
2024-07-0115 minElevate Your Direct Sales Business with Kelly NorthcottOptimize Your Social Media Profiles and Boost Your Online PresenceIn this episode, I give you tactical tips for optimizing your social media profiles as a direct seller. Every time you show up on social media, you’re making an impression, and when people are curious about who you are and what you’re about, they’ll go to your profile to check you out. Your social media profiles act as digital business cards.Taking a few minutes to set them up strategically can significantly impact how others perceive you and your business.
2024-06-1713 minElevate Your Direct Sales Business with Kelly NorthcottHow to Build a Successful Direct Sales Business in Nooks and CranniesThe social selling model is appealing to direct sellers because it’s flexible and doesn’t seem to require much time. However, very few direct sellers build a successful business in the nooks and crannies, and it’s not because it’s impossible or even hard to do; it’s because most people who work their business part-time don’t treat it like a business.Most social sellers have a misconception about the relationship between time and their business.Direct sales is a business, and business...
2024-06-1020 minElevate Your Direct Sales Business with Kelly NorthcottWhy You Should Choose Social Selling Over Parties and How to Use it SuccessfullyIf you’ve been following me for a while, you know I’m a big fan of the party model, and my favorite business plan combines the party and social selling models.So, it might surprise you that if you asked me if you had to make a choice between building your business with parties or with social selling, I’d tell you to lean into social selling. It’s not because parties are harder or harder to learn; I don’t believe that’s true. It’s...
2024-06-0315 minElevate Your Direct Sales Business with Kelly NorthcottSummer Success for Direct Sellers: Busting Myths & Building MomentumThere are several myths about summer businesses: No one wants to host.Everyone’s busy.No one is buying because they’re waiting for the new products.No one wants to start a business over the summer.The truth about summer is that summer’s different. It has its own vibe; people’s schedules are different, and people do different things in the summer than they do during the rest of the year.In this episode, I give yo...
2024-05-2730 minElevate Your Direct Sales Business with Kelly NorthcottCracking the Code of the Social Selling ModelIf I were in the field, I’d use both the social selling and party models. I like the social selling model as a way to attract people to you and to serve your current customers. I can see the appeal of it for direct sellers because, given how it’s being advertised and trained, it does seem easier than using the party model. However, most direct sellers aren’t getting the results they want from it, and that’s because they aren’t using it correctly, but that’s not their fault...
2024-05-1621 minElevate Your Direct Sales Business with Kelly NorthcottEverything You Need to Know Before You Consider Switching CompaniesThis episode is for all direct sellers, even the ones who are happy as can be with the company they’re with right now and think they’ll stay there forever. The best time to look for a job is when you have one, and if you listen to this information when you’re in a good space, you’ll process it objectively. You might think you’ll never need this information, but when companies close or make a change you don’t like, they do it wit...
2024-05-0733 minElevate Your Direct Sales Business with Kelly NorthcottHow to Create Consistency and Maximize Momentum in Thirty DaysIn this episode, I walk you through my system called A _____ a Day in May, and I show you how it will help you build consistency, create a habit, boost your results, and benefit your mindset. You can use this system all year, not just in May. You can call it 30 in 30 if you want to do it every day or do an activity at least thirty times in a month, such as sending thirty reachouts. You can do this for yourself and with yo...
2024-04-2932 minElevate Your Direct Sales Business with Kelly NorthcottHow a Direct Seller Went from Not Having a Facebook Account to Earning Multiple Trips and Promotions in Just Three YearsJenny Perry is an Advanced Director with Pampered Chef, and she joins me to share her tips for boosting her calendar and keeping it as full as she wants.Jenny joined Pampered Chef three and a half years ago. She has promoted several times, developed leaders, leads an engaged and productive team, and earned three trips in addition to numerous other awards.What makes Jenny’s story even more extraordinary is that she was a school administrator for the first three years of her bu...
2024-04-151h 03Elevate Your Direct Sales Business with Kelly NorthcottHow to Use Birthdays to Grow Your Direct Sales BusinessIn this episode, we talk about how to use your birthday and your customers’ birthdays to grow your direct sales business.I start by discussing some of the mindset benefits of celebrating other people’s birthdays. Celebrating feels good, raises your vibration, attracts more good vibes to you, and helps you become your future self.Successful people are the kind of people who go out of their way to celebrate others. The simple act of wishing someone a happy birthday takes a small amount of e...
2024-04-0827 minElevate Your Direct Sales Business with Kelly NorthcottFive Things All Direct Sales Parties Should Have No Matter How You Do ThemIs the party dead? I don’t think so. The way some direct sellers do them might be, but as long as the party you do includes five crucial elements, the party works.The direct sales party format has evolved over the years. The first version consisted of an hour-long presentation in someone’s living room. Then, catalog parties were added, and, of course, social media and virtual parties became popular.And now, four years after the start of the pandemic, when all direct sell...
2024-04-0232 minElevate Your Direct Sales Business with Kelly NorthcottHow to Book Parties from Parties So That You Don’t Have to Send MessagesLearning how to create an effective message is an essential skill, but no one signs up to be a direct seller so that they can send booking messages.If you want to keep your direct sales calendar full, you need to master the skill of booking parties from parties. In this episode, I break down the four things you need to do at your parties to get the booking results you want.Focus on Bookings
2024-03-2522 minElevate Your Direct Sales Business with Kelly NorthcottBook Direct Sales Parties Like a Pro - The Ultimate Booking GuideMost direct sellers tell me that they’re interested in doing more parties, but they struggle to book them.So, in this episode, I'll share my booking formula that will help you fill your calendar and avoid the common mistakes that many direct sellers make when it comes to booking parties.Booking parties is a fundamental skill for your business, and when you master it, you’ll be able to apply the same principles to lots of other areas of your business.
2024-03-1816 minElevate Your Direct Sales Business with Kelly Northcott71. Social Selling vs. Parties and Why You Should Do Both No Matter What You SellA lot of direct sellers are using the social selling model to build their business, and that will get you some results from your warm market, but when you combine the social selling model with the party model, you’ll greatly accelerate your results.This industry was built on the party model, and just like this industry, parties have evolved over the years. The traditional format can still work depending on your product and audience, but you can do workshops, masterclasses, or lives. If I were in the field, I’d use an updated version of th...
2024-03-0425 minElevate Your Direct Sales Business with Kelly NorthcottEverything You Need to Know to Create and Run a Successful Peer Group (aka accountability group, mastermind, networking group)Direct sellers have lots of opportunities for support, and they each serve their own purpose, but one of the most impactful sources of support is from your peers.In this episode, I give you all the ins and outs of a peer-based group, which can also be referred to as an accountability group, a mastermind, a growth group, or a networking group. I’ve been in groups that were great, groups that were okay, and groups that fell apart very quickly, and I share my...
2024-02-2635 minElevate Your Direct Sales Business with Kelly NorthcottDay 14 of 14 Days of Loving Your Business - Treat Yo SelfThis episode wraps up the 14 Days of Loving Your Business series, and on it we focus on treating yourself.I give you a couple of suggestions for how you can do this by buying something for yourself and acknowledging and thanking yourself and your business for the treat. The treat can be as small as a cup of coffee. The point is that you acknowledge that you got to buy it because of your business.You can also do this without spending money and...
2024-02-1412 minElevate Your Direct Sales Business with Kelly NorthcottDay 13 of 14 Days of Loving Your Business - Invite Someone to Your GroupOn today’s date, you’ll invite someone to join your VIP group, and this is essentially the same process you’d use to ask someone out on a date.If you want to experience success on any level in your direct sales business, you have to learn how to make an offer. If you sit around and wait for people to come to you, you’ll be waiting a long time, even if you post every day on social media.You have to learn ho...
2024-02-1316 minElevate Your Direct Sales Business with Kelly NorthcottDay 12 of 14 Days of Loving Your Business - Find Your Perfect MatchOn today’s date, you’ll find your perfect match. Think about this date as filling out a questionnaire on a dating app, and define what you’re looking for in an ideal customer or team member.Doing this will help you find them because you’ll know where to look for them, create content that will attract them to you, and serve them well because you’ll know what they want and need.In this episode, I walk you through questions to help you identi...
2024-02-1211 minElevate Your Direct Sales Business with Kelly NorthcottDay 11 of 14 Days of Loving Your Business - Write a Love Letter to Your Future SelfOn today’s date, you’ll write a love letter to your future self.This is a form of vision casting, and it will prime your current self to take the action steps to make the vision you wrote about a reality.It’s also an opportunity to speak to yourself with love and encouragement, and if you can increase the kind words that you speak to yourself, you won’t need anyone else to cheer for you.In thi...
2024-02-1107 minElevate Your Direct Sales Business with Kelly NorthcottDay 10 of 14 Days of Loving Your Business - Go Down Memory LaneProgress can be slow, and unless you measure it, you might miss it. Today’s date gives you an opportunity to go down memory lane so that you can see how far you’ve come.I give you lots of prompts to help you remember the things you learned, the first time you did something, the feelings you had, the people you met, and the fun you experienced. Doing this will also help you see the lessons you le...
2024-02-1007 minElevate Your Direct Sales Business with Kelly NorthcottDay 9 of 14 Days of Loving Your Business - Fall in Love with LearningToday’s date is about learning something new without worrying about failing.Fear of failure is one of the biggest things that holds direct sellers back from succeeding, and this date will help you to start having a different relationship with failure.Growth is change, and change is new and the place you want to get to in your business is a place you’ve never been before, which means it’s new. New is unknown, and that ca...
2024-02-0908 minElevate Your Direct Sales Business with Kelly NorthcottDay 8 of 14 Days of Loving Your Business - Define Your RelationshipIt’s time to have the talk and make sure you and your business are on the same page. You don’t want a one-sided relationship because they don’t last.The results you get from your business will match your commitment to it, but some direct sellers expect to get more from their business than they’re willing to give.Today’s date involves defining what you want from your business and what a successful business looks like. You ca...
2024-02-0811 minElevate Your Direct Sales Business with Kelly NorthcottDay 7 of 14 Days of Loving Your Business - Go on a Group DateThis date is about putting together a peer-based group that you can use to support each other, ask questions, cheer each other on, and share ideas. The relationships in this group will have a huge impact on your business.In this episode, I explain some of the benefits of being in a group with your peers. I also outline the size of an ideal group and who are good matches for each other.You’ll get some bas...
2024-02-0711 minElevate Your Direct Sales Business with Kelly NorthcottDay 6 of 14 Days of Loving Your Business - Let Your Business Love YouYour business is a relationship, and as in all relationships, there will be times when you feel like you’re giving more than you’re getting.This episode will help you to see all the benefits you’ve gotten from your business. Your life is different and better now because of your direct sales business.In this episode, I give you a list of ideas to help you identify and appreciate all the ways your business loves you. We’ll...
2024-02-0608 minElevate Your Direct Sales Business with Kelly NorthcottDay 5 of 14 Days of Loving Your Business - Create a Space You LoveThis episode will help you create a business space you love. When you love where you do your business, it will be more fun, and you’ll be more productive. Fung shui experts talk about chi. Chi is the energy of your space and the energy of the things in your space, and because everything is energy, the space you work in matters and impacts your results.This episode gives you ideas for how to set your space up for success, whether you have a d...
2024-02-0505 minElevate Your Direct Sales Business with Kelly NorthcottDay 4 of 14 Days of Loving Your Business - Celebrate EveryoneToday’s date gives you the opportunity to celebrate and encourage other people, and when you do this, you’ll benefit just as if someone were celebrating you.In this episode, I explain why celebrating other people is important and how your brain interprets the celebration. I also explain how this helps your leadership skills and confidence.You’ll get suggestions for what to expect if this is a new activity and how to overcome moments of comparison that might pop up.
2024-02-0408 minElevate Your Direct Sales Business with Kelly NorthcottDay 3 of 14 Days of Loving Your Business - Show Your Appreciation for Your MentorsLots of people have had an impact on your business, and many of them probably aren’t aware of it.Someone might have said something on a call that gave you an idea that made your business easier.Someone might have invited you to sit with her at lunch at your first Conference, and suddenly, you didn’t feel so overwhelmed. Someone might have created a system or checklist that saved you hours of time and brought you a...
2024-02-0308 minElevate Your Direct Sales Business with Kelly NorthcottDay 2 of 14 Days of Loving Your Business - Fall in Love with Your CustomersToday’s date is designed to help you fall in love with your customers.Your business needs customers, and most of your relationships in your business start at the customer stage.Having relationships with your customers builds loyalty. When your customers are loyal to you, they’ll buy from you instead of from other places, they’ll refer people to you, and they’ll follow you if you decide to switch companies.Having relationships with your customers makes yo...
2024-02-0214 minElevate Your Direct Sales Business with Kelly NorthcottDay 1 of 14 Days of Loving Your Business - Fall in Love with Your ProductsThis is the first “date” of the 14 dates you’ll go on with your business. Today’s date is a date with your products. Your products are usually the first thing direct sellers fall in love with, and this date will help you keep that love alive or revive it if you need to.Your products are the connection between you and your customers, and loving them makes it easier to sell them. I give you four different...
2024-02-0112 minElevate Your Direct Sales Business with Kelly Northcott14 Days of Loving Your Business - Date Your Business and Discover Your Passion AgainThis episode gives you an overview of the next podcast series called 14 Days of Loving Your Business.I used to do this with my team every year. It was fun, and everyone loved it, from the top performer to the hobbyist, because all the activities are things every direct seller can do, no matter what her goals are and where her business is right now.This is a relationship business, and you’re in a relationship with your business. The more time you spend wi...
2024-01-2907 minElevate Your Direct Sales Business with Kelly NorthcottThe Eight Essential Cs for Your SuccessIn this episode, I share the eight Cs of success and explain how to use them. You need all eight as a direct seller if you want to have a successful business.Curiosity - Treat your business like an experiment and ask yourself questions to determine what’s working and what needs to be tweaked. Listen to this episode with curiosity, and ask yourself how you can apply the content to your business.Courage - Fear is your biggest obstacle to growth. It takes co...
2024-01-2226 minElevate Your Direct Sales Business with Kelly NorthcottYour Word of the Year - Everything You Need to KnowIn this episode, I tell you why you want a word of the year, how to choose it, and how to use it.I choose a new word each year, and I use it as a guide to help me make decisions.Last year, I chose the word fun, and it was a good choice, but it wasn’t the best choice. I chose fun because I wanted 2023 to be the opposite of 2022, and fun was definitely missing from my 2022. At...
2024-01-1519 minElevate Your Direct Sales Business with Kelly NorthcottHow to Go From a Slump to Thriving - A Chat with Ginny Egland-LykeGet your notepad out for this episode because my friend Ginny shares a ton of wisdom from her 23 years of experience in direct sales as a top producer and leader in the field and now as the Director of Sales for a brand-new company called Kollectin.Ginny joined the direct sales industry right out of college, and she quickly became a top seller and built a top-producing team, but her journey hasn’t been all rainbows and roses. She’s had companies close and change comp. plans like I talked about in l...
2024-01-0840 minElevate Your Direct Sales Business with Kelly NorthcottWhat To Do If You Feel Like Your Company Screwed YouThe good news is that it doesn’t happen often. The bad news is that when it does happen, you usually don’t get a warning.Don’t skip this episode because when a company closes, terminates your agreement, or changes its comp plan, there’s usually no warning. The change happens immediately.If this ever happens to you, it can be overwhelming, scary, and devastating, but this episode will help you set yourself up for success and help you make quick and thoughtful decision...
2024-01-0231 minElevate Your Direct Sales Business with Kelly Northcott50. Three Steps to Achieving Goals in 2024In this episode, I explain my 3-part system that I created for direct sellers so that you achieve your goals.The first step is to create a vision for what you want, not only for your business but also for your life. Your business should fit into your life and be a vehicle to live the life you desire. The second step is to set a goal that aligns with your vision. Some people make the mistake of thinking that their vision is their goal, and as a result, they lose momentum between goals.
2023-12-2619 minElevate Your Direct Sales Business with Kelly Northcott49. Why SMART Goals Fail You and How to Set a Goal That DRIVES Success InsteadIf you’re like most direct sellers, you’ve been taught to set SMART goals, and you might even be thinking about setting the same SMART goal for next year that you worked on this year. In this episode, I explain why that’s a mistake and what to do instead. Setting the same goal isn’t the worst thing you can do. The bigger problem is pressing repeat on your plan to achieve your goal. Too many direct sellers set the same goal and implement the same plan to reach it, and then they’r...
2023-12-1923 minElevate Your Direct Sales Business with Kelly Northcott48. Stop Waiting for Success to Come to You and Do This InsteadThe strategies direct sellers use to build their businesses have changed over the years, especially with technology and social media, but the principles haven’t.This is a relationship business, and the most successful direct sellers are the ones who are building relationships. Social media is great, and it allows you to meet more people. You should use it, but most direct sellers aren’t using it correctly. Instead of sharing their stories and experiences, they copy and paste features and benefits. Instead of greeting people as they come into their group or thei...
2023-12-1122 minElevate Your Direct Sales Business with Kelly Northcott47. How to Take a Break and Be Able to Jumpstart January When You Get BackWelcome to the final episode of our series Wrapping Up This Year While Building Momentum for Next Year, where we dive into how you and your team can set the stage for a powerful start to the New Year. Today’s topic was inspired by a question I got on a recent coaching call. The question was, "How can we help our teams understand that what they do now impacts their results 30 - 60 days from now?"Understanding the sales cycle is crucial, especially for leaders and aspiring leaders. In this episode, I give you two sim...
2023-12-0516 minElevate Your Direct Sales Business with Kelly Northcott46. Year-End Recruiting Tips and StrategiesNow is a great time to recruit new team members, and in this episode, we’ll talk about recruiting and how to avoid the common mistakes that direct sellers make this time of the year. One common mistake direct sellers make throughout the year is that they skip the information process and ask people, or even worse, tell people they should join their team because they're buying a bunch of gifts or love the products. I explain why this is a mistake, how to avoid it, and what to do instead. I also expla...
2023-11-2022 minElevate Your Direct Sales Business with Kelly Northcott45. Your Black Friday Playbook: How to Reach Your Goals and Enjoy Your HolidayThis is a special holiday version of an Ask Me Anything episode, and I answer this question: My company is having a big sale next week, and they’re offering extra bonuses for the trip. What can I do to capitalize on this? I feel like I’m tapping out my market.After I share my opinion on home offices announcing bonuses but delaying the earning period for the bonuses, I break down step-by-step what I’d do to maximize the specials and get the bonuses. The person who asked this question told me that she wa...
2023-11-1725 minElevate Your Direct Sales Business with Kelly Northcott44. Using Holiday Specials to Boost Sales, Create Connections, Improve Your Marketing, and Build MomentumYour company is offering specials, and in this episode, we’re talking about how to sell the specials and use them to create engagement and book parties. Promoting your specials is important, but you don’t just want to copy and paste them because that won’t do you any good. Instead, you want to use your specials to connect with your customers, and creating your own posts is the only way to do this.Your company is providing you with more marketing ideas than ever right now, and you can use them to springboard your i...
2023-11-1625 minElevate Your Direct Sales Business with Kelly Northcott43. How to Promote Your Products as Gifts No Matter What You SellIn this episode, I give ideas to help your customers realize that your products are the perfect gift. You can use your company’s gift guide as a starting point; if your company doesn’t have one, I give you suggestions on how to come up with gift ideas.We’ll talk about how to match up your products with the people your customers are shopping for. You’ll learn how to take a product that isn’t typically giftable and bundle it to create a meaningful gift. I also talk about how to...
2023-11-0721 minElevate Your Direct Sales Business with Kelly Northcott42. Holiday Open Houses: The Secret Tool to Get Year-End Sales and New Year BookingsDecember was always one of my highest sales months, even though I had very few parties that month. I closed my business in mid-December and spent the rest of the year enjoying the holidays with my family, knowing I had business booked in January. This was all because of my holiday open house. In this episode, I walk you through the system I used for wishlists. My customers and their Santas loved the wishlists because I made it easy for the Santas to get my customers exactly what they wanted. They even appreciated bei...
2023-11-0229 minElevate Your Direct Sales Business with Kelly Northcott41. How to Use Holiday Open Houses to Get Sales, Contacts, and Bookings and to Build RelationshipsOpen houses are a great way to serve your current customers, meet new ones, get sales, book parties for now and for the new year, and get recruit leads.This episode walks you through some of the ins and outs of an open house, including how to set it up quickly, even if it’s the first one you’ve ever done.If you want to try out in-person events, a holiday open house is a great way to test the waters, but you can also do your open house virtually. Heck, you can even do i...
2023-10-3023 minElevate Your Direct Sales Business with Kelly Northcott40. How to Reach Your Goals and Still Have the Energy to Enjoy Your HolidaysThis is the second episode of the series Wrapping Up This Year While Building Momentum for Next Year.It will be helpful if you listen to the previous episode and know what you’d like to achieve in your business before you listen to this one because we’ll pick up where the last episode left off. I’ll walk you through a short exercise that will help you find the motivation to keep working toward your goal even when you hit a roadblock, and you can use this exercise as part of your daily mindset...
2023-10-2620 minElevate Your Direct Sales Business with Kelly Northcott39. Wrapping Up This Year While Building Momentum for Next YearThis episode is the first of a new series called Wrapping Up This Year While Building Momentum for Next Year.Everything you do between now and the end of the year sets the stage for the New Year. You can either start the New Year energized or burned out. A lot of direct sellers see the holiday season as a time to harvest, but it can also be a time to plant seeds and nurture the seeds you planted earlier this year. In this series, we’ll talk about how to do all three and sta...
2023-10-2316 minElevate Your Direct Sales Business with Kelly Northcott38. How to Maximize Your Sales and Build RelationshipsIn this episode, we'll explore how embracing selling will lead to greater success in your direct sales business.There are three steps in the direct sales selling process: creating awareness and desire, making an offer, and closing the sale.Most direct sellers are good at creating awareness and desire, and often, it’s the only step they're taught, but that’s just marketing. And if that step alone led to sales, your company wouldn’t need a sales field. Selling is a skill, a service, and a conversation, and when you learn how to do i...
2023-10-1630 minElevate Your Direct Sales Business with Kelly Northcott37. 11 Reasons Why Parties Are Still the Most Effective Way to Build Your Direct Sales BusinessWhile social media has become a go-to platform for many, hosted parties remain an invaluable tool for building a successful direct-selling business. In this episode, I’ll walk you through eleven reasons why hosted parties should be crucial to your selling strategy, regardless of what you sell.Here’s a summary of the benefits of hosted parties:Parties allow you to share a lot of information in an organized and structured way, leading to guests buying complete solutions rather than random products.Guests come to a party with a buying mindset. They know...
2023-10-0220 minElevate Your Direct Sales Business with Kelly Northcott36. How to Maximize the Fall and Continue to Get Great Results Throughout the YearFor a lot of direct sellers, fall is their busiest and most successful season, but when the New Year comes around, they feel like they’re starting over.This episode will help you maximize your fall and set your business up for success for the rest of the year.Fall is not only a time to harvest the seeds you planted and nurtured this year; it’s also a time to continue nurturing your customer base and planting more seeds for the spring and summer.When you learn to look at your business as a...
2023-09-2523 minElevate Your Direct Sales Business with Kelly Northcott35. Listen To This If You’re Thinking About Switching CompaniesIn this Ask Me Anything episode, I answer the question, “How do you know when it’s time to switch companies?”The grass isn’t always greener, but there are times when switching companies is the best option.If I were considering switching companies, I’d make a list of the reasons I was considering leaving, sit with that list for a day or two, and then ask myself two questions:Is there a way to change things so that I can stay?Is this worth leaving and starting over?Answering these questions will preve...
2023-09-1812 minElevate Your Direct Sales Business with Kelly Northcott34. How to Meet More People in Your Everyday LifeHaving a constant stream of new people enter your business is essential for your success.In this episode, I’ll give you a system to add new people outside of your referral system.This episode was inspired by an episode from The Mel Robbin’s Podcast (linked below) called Where Did All My Friends Go? A Simple Guide to Finding Your People.By the time you finish this episode, you’ll know how to apply the concepts and framework of Mel’s system to meet new people for your business. I know this...
2023-09-1123 minElevate Your Direct Sales Business with Kelly Northcott33. How to Recruit Another Direct Seller Without Feeling SlimyIn this Ask Me Anything episode, I answer, “Is it okay to try to recruit someone who already has a direct sales business?”The short answer to the question is yes, as long as you use best practices.When team building is part of your everyday routine, you’ll naturally invite everyone, including other direct sellers, to learn more about the opportunity. You’ll also be inclusive in your recruiting activities. However, I think there is one thing that I wouldn’t be doing if someone were already a direct seller, and in this episod...
2023-08-2812 minElevate Your Direct Sales Business with Kelly Northcott32. What You Can Do When Your Upline Doesn’t Support YouIn this Ask Me Anything episode, I answer, “What’s the best way to deal with your upline when you feel like she doesn’t support you in the way you’d like?”The person who asked this question gave me some background and acknowledged that she knows she doesn’t need an upline to be successful.And that’s true, but it still hurts when you don’t get recognition or feel like you’re out of the loop.In this episode, I give you possible explanations of why your upline doesn’t support you. I kno...
2023-08-2110 minElevate Your Direct Sales Business with Kelly Northcott31. Why Self-Celebration is Essential to Your Success and How to Do ItThis episode is important for all direct sellers. It’s more than a how-to episode; it’s a must-do. Self-celebration is a mindset practice. What you focus on expands, and if you focus on wins, you’ll get more of those. If you ignore the wins, your brain will assume that they aren’t important to you and stop looking for them.Most direct sellers don’t celebrate themselves often enough. They’re afraid of being seen as braggy or don’t think their wins are big enough to celebrate. Celebrating yourself isn’t braggy, arrogant...
2023-08-1518 minElevate Your Direct Sales Business with Kelly Northcott30. What do I say to my downline when they tell me they want to quit?In this episode, I tell you the two ways I responded when someone told me she was thinking about quitting. One was helpful. One wasn’t.When this happens to you, it means that you have a good relationship with your downline. They like you enough to come to you about this. Most people quit without talking to their upline.If they want to talk to you about it, they’re looking for a solution. How you help them come up with the solution is just as important as the solution they walk away...
2023-08-1109 minElevate Your Direct Sales Business with Kelly Northcott29. My Review of An Opportunity Event: The Good, The Bad, and Suggestions for Your EventsAlthough I’ve done hundreds of opportunity events as a recruiter and reviewed events as a trainer and coach, I rarely attend them as a prospect. In this episode, I break down my experience and observations of an opportunity event and give you suggestions for what to do and what not to do at your events.I attended this event as someone interested in joining the organization. I didn’t go to it expecting to review it or use it as a teaching opportunity. In this episode, I share the thoughts I had throughout the proce...
2023-08-0828 minElevate Your Direct Sales Business with Kelly NorthcottMy Review of An Opportunity Event: The Good, The Bad, and Suggestions for Your EventsAlthough I’ve done hundreds of opportunity events as a recruiter and reviewed events as a trainer and coach; however, I rarely attend them as a prospect. In this episode, I break down my experience and observations of an opportunity event and give you suggestions for what to do and what not to do at your events.When I attended this event, I attended as someone interested in joining the organization. I didn’t go to it expecting to review it or use it as a teaching opportunity. In this episo...
2023-08-0840 minElevate Your Direct Sales Business with Kelly Northcott28. What do you do when your upline recruits someone you were trying to recruit?This is the first episode of a new series called Ask Me Anything. In this series, I’ll dedicate a whole episode to your questions. If you want your question answered on an episode, click the link in the resources section at the end of the show notes.Today’s question is:What do I do when my upline recruits someone I was trying to recruit?If you’re in the business long enough, you’ll experience this situation. And if you’re building a team, there’s a good chance you’ll recruit someon...
2023-08-0208 minElevate Your Direct Sales Business with Kelly Northcott27. The 3 Questions that All Potential Business Builders Need Answered Before They Join Your TeamIn this episode, I explain the decision process that all potential business builders go through before they join your team. In most cases, the potential direct seller isn’t aware that she’s going through this process, which is why it’s very important for you to understand it so that you can structure your business to give her easy yeses to the questions she’s subconsciously asking herself.The three questions are:Can being a direct seller meet my needs?Can I be successful?Can you help me be successful?These questions are just...
2023-07-2419 minElevate Your Direct Sales Business with Kelly Northcott26. How Recruiting Kitnappers Impacts Your Success and MindsetI almost called this episode The Perils, Pitfalls, and Problems of Not Recruiting the Right People the Right Way.In this episode, I explain the team-building mistakes I made, the lessons I learned from making them, and the cost of those lessons.When I first started recruiting, I’d recruit anyone who was over 18, didn’t live in my house, and was breathing.I just wanted to promote to leadership. I didn’t care who was on my team as long as I met the qualifications to promote. I thought that if I co...
2023-07-1920 minElevate Your Direct Sales Business with Kelly Northcott25. How To Attract And Recruit People Who Actually Want A BusinessThe most common question I get is, “How do I recruit people who actually want a business?” There’s a two-step answer to that question:Run your business in a way that attracts potential business builders to it.Guide people through the stages of sponsoring.This episode focuses on the first step, and I tell you the three things you can do to attract business builders to your team.Live the lifestyle of a successful consultant.Model a business that they’d want to have.Show up to your business the way you want your team...
2023-07-1718 minElevate Your Direct Sales Business with Kelly Northcott24. How to Find Your Dream TeamHaving a dream team makes this business more fun and interesting, and it makes leadership easier. This is a relationship business, and relationships outlast careers. Building your dream team is important because when you’re with your people, you want your people to be your people. Nothing drains you faster than working with a bunch of people who aren’t a good fit for you.The best way to build your dream team is to start with a vision.Creating a vision for your dream team will:Make it easier to fin...
2023-07-1219 minElevate Your Direct Sales Business with Kelly Northcott23. The Common Identities of Direct Sellers: Hobbyists to Social Sellers to Team BuildersYour identity is how you think, feel, and act. It’s how you show up, and it determines your decisions, your expectations, and your priorities. In short, your identity is your mindset.Your identity doesn’t have anything to do with your title, how long you’ve been a consultant, or the awards you’ve earned. In this episode, I describe the five common identities of direct sellers. I also talk about how to own your desired identity, how to release undesired identities, and how to assume the one you want.When you a...
2023-07-1018 minElevate Your Direct Sales Business with Kelly Northcott22. The Stages of Sponsoring: From Contact to ConsultantThis is the first episode of a new series that focuses on the mindset of team building. This series will help you see team building from a different perspective so that you can build a large and productive team.This episode focuses on the five stages of sponsoring. Most direct sellers are never taught these stages, and instead, they are taught that sponsoring is a separate process from selling and that the sponsoring process starts after you identify a potential team member. When sales are your main focus, you attract buyers, not team members, because y...
2023-06-2718 minElevate Your Direct Sales Business with Kelly Northcott21. The Secret to Being Productive When Your Kids Are HomeIf you're a mom of young kids, this episode will help increase your productivity without feeling like you're a bad mom. If you don't have young kids at home, this is still a great episode for direct sellers because you'll learn how to create and use a tool to reach people who won't come to a direct sales event.My friend, Lauren Nygard, joins me for a special episode where she shares a system she’s created called Fifteen Minutes to Freedom.Lauren and her husband work from home, and they have two you...
2023-06-2628 minElevate Your Direct Sales Business with Kelly Northcott20. How to Do Team Challenges That Are Fun and MotivatingI liked doing challenges for my team in the summer because it kept them motivated and engaged, and it helped me structure my training and support. In this episode, I’ll go over the ins and outs of putting together a challenge for your team and give you all the details for how to run them from start to finish.In this episode, I give you details that include:The ideal length of a challenge.How to get your team to sign up for it. The important elements every challenge needs.How to scale your...
2023-06-2217 minElevate Your Direct Sales Business with Kelly Northcott19. How to Support Your Team During the Summer to Accommodate Everyone's GoalsIn this episode, I walk you through several ideas for how you can provide training and resources for your team, even when you’re on vacation and when they want to take a break from their businesses.The first thing I’d do is have your team complete the sentence, “At the end of the summer, I’m going to celebrate _______.” (Listen to the previous episode, “The Single Key Action for Your Success,” for more information about this statement and how to have this conversation with your team.)Knowing what they want to achieve and how they plan...
2023-06-2118 minElevate Your Direct Sales Business with Kelly Northcott18. The Single Key Action for Your SuccessIn this episode, we talk about setting and achieving a goal in the next 60 – 90 days by focusing on one key action.I walk you through a system that will help you focus on one action. This action will drive your decisions and results and simplify your business.I give you lots of examples of how to choose your key action and how to help your team choose theirs.There are four benefits of using this system:It helps you prioritize your time. It helps you create sustainable habits that move your business for...
2023-06-1915 minElevate Your Direct Sales Business with Kelly Northcott17. Summer Open Houses: How and Why You Should Do ThemI did two open houses every summer to connect with customers, meet their friends, book parties, sell products, and schedule opportunity chats. In this episode, I walk you through how I set these up.My first event was before Conference, and my focus was to book summer and fall parties, sell my samples, and let people know what was retiring.The second open house was a new product reveal, and I did that after Conference.I invited as many people as possible. I prioritized my guest list and individually invited select people because the...
2023-06-1420 minElevate Your Direct Sales Business with Kelly Northcott16. Fun Customer Events You Can Do to Sell, Book, and SponsorSummer is a great time to offer some fun and unique events for your customers in your direct sales business.In this episode, I give you several ideas for events that you can do to connect with current customers, meet new people, sell products, book parties, and guide people to the next stage of sponsoring.These events will work with any summer schedule; you can do some of them even when traveling. By the time you finish this episode, you'll have several ideas for events moms can bring their kids, too.Y...
2023-06-1310 minElevate Your Direct Sales Business with Kelly Northcott15. How to Sponsor During the SummerSummer is a great team-building season because it offers unique opportunities to connect with people and build relationships. Plus, you’ll have some extra tools, such as a new catalog and special incentives from your company.In this episode, you’ll learn how to get people interested in your opportunity, how to share the information about the opportunity, who to focus on during the summer, and how to help people get started with their businesses.If you want to build a team, you have to talk about team building, and one of the ways you can...
2023-06-0141 minElevate Your Direct Sales Business with Kelly Northcott14. How to Have the Most Successful Summer Ever in Your Direct Sales BusinessWelcome to a new series. This series is about building your business during the summer, and although we’re focusing on summer, you’ll be able to apply what we talk about to the rest of the year. This series is about how to build your business alongside your life. This series will help you live the life of a successful direct seller.In this episode, I walk you through several questions to help you plan for success. What do you want (or need) your summer to be?Summer can be a seas...
2023-05-3133 minElevate Your Direct Sales Business with Kelly Northcott13. How to Serve Your Team at ConferenceThis episode gives you ideas for how to serve their team without micromanaging them so everyone has a fantastic experience at conference.Some of the highlights include:How to encourage your team to attend conference.Communication systems to use before you go and while you’re there.Lodging and roommate suggestions to give you space and help them create more connections.How to create a home base and networking space.How to spend time with your friends outside of your team.Goodie bag guidelines and alternatives.Suggestions for team gatherings.How to use and share leadership pe...
2023-05-2420 minElevate Your Direct Sales Business with Kelly Northcott12. The Three Most Important Questions to Ask at ConferenceConference is packed full of information, and it can be a little overwhelming to know what to focus on and apply when you get home.Seeking the answers to three specific questions will help you sift through all the information and create action steps.In this episode, I walk you through how to create your questions and how to discover the answers to them.Most of your questions will fall into one of three categories:Skill-based questions - how to sell, book, recruit, develop leaders, and use social media.Circumstantial questions...
2023-05-2315 minElevate Your Direct Sales Business with Kelly Northcott11. How to Prepare Yourself to Hit the Ground Running When You Get Back from ConferenceIn this episode, I share how to set yourself up before you go to conference so that you can hit the ground running when you get back from it.This episode will help you stay focused while you’re at conference, regroup after you get back, prioritize your business calendar, and process and apply the information you learned, I give you three lead lists you’ll want to make before you go and tell you how to use them.I also give you an overview of how to set up and conduct a confe...
2023-05-2212 minElevate Your Direct Sales Business with Kelly Northcott10. Conference Prep - What to Pack So You Have Everything You NeedThis episode will set you up for success, so you’ll have everything you need at the conference.I give you a packing list and explain why you’ll want the things on the list. I also give you ideas for maximizing your suitcase space and how to help things run smoothly at home while you’re gone.Conference Packing ListCarry-on that expandsLarge tote that fits inside the carry-onBackpack or crossbody bag A small purse that fits inside the backpack or crossbody bagBusiness casual clothes that don’t wrinkleLightweight jacket, sweater, or wrapComfy shoesExer...
2023-05-1810 minElevate Your Direct Sales Business with Kelly Northcott9. How to Get the Most Out of Virtual Learning Experiences, Including ConferenceIn this episode, I give you tips and ideas to maximize your virtual learning experience. Although I focus on conferences, this episode is for all direct sellers because most of your learning throughout the year is a virtual experience through Zoom calls, Facebook lives, and videos.I outline the two things that were essential to my virtual learning.Learning with a group of people was the first one, and it held me accountable for coming to the events live or watching the replays in a timely manner. Plus, I got a better understanding of the...
2023-05-1712 minElevate Your Direct Sales Business with Kelly Northcott8. Maximize Your Conference Experience On Any BudgetConference is more than just training. It’s a whole experience.In this episode, we’ll talk about decisions you should make before you go so you can have an amazing experience on any budget.I tell you how to save time, money, and stress on your lodging, food, and travel expenses, and how to weigh costs vs. convenience vs. comfort. I give you things to consider when you’re choosing your roommates and how to avoid awkward situations that might arise especially when it comes to money.I talk about the pro...
2023-05-1519 minElevate Your Direct Sales Business with Kelly Northcott7. The 5 Myths About Conference You Should Stop Believing and The 5 Ways Your Direct Sales Business Will BenefitI think every direct seller who wants to be successful should go to conference. I think it’s so important that I put together a whole series about it so you can maximize your investment.In this episode, I dispel five myths about conference:Myth #1 - Conference is a revenue stream for your company.Myth #2 - Attending virtually is just as good as attending in person.Myth #3 - You have to have a certain amount of experience or success to attend.Myth #4 - Conference is just a bunch of rah-rah.Myth #5...
2023-05-1210 minElevate Your Direct Sales Business with Kelly Northcott6. The Foundation of an Abundance Mindset (Part 5) - Shifting Toward AbundanceI decided to do a bonus episode for this series to prepare you for what will happen in the next couple of months.If you’ve been doing the practices, you’re probably already starting to see some results, and that new growth is exciting and will keep you motivated to keep going.But as your mindset continues to mature, the changes won’t be as noticeable. Typically, people become less deliberate about their practices, and then their mindset shifts back toward lack.I share three things that have helped me stay consistent with m...
2023-05-0612 minElevate Your Direct Sales Business with Kelly Northcott2. The Foundation of an Abundance Mindset (Part 1) - Abundance is UnlimitedMindset will be a major topic on this podcast. So, I thought we'd kick it off with a series on Abundance in this series. This is the first episode of a 4-part series, and I’ll talk about the foundational mindset principles every direct seller needs. I’ll also give you several super simple practices that can be done in just a few minutes a day.These are the same practices that I used to get myself out of an emotional pit during one of the worst seasons of my life, and members of my progr...
2023-05-0114 minElevate Your Direct Sales Business with Kelly Northcott3. The Foundation of an Abundance Mindset (Part 2) - Your Thoughts Are PowerfulIn this episode, I explain how important your thoughts are to your success.This episode will help you understand how beliefs are created and why they’re so hard to change.I also explain the part of your brain called the reticular activating system (RAS). Your RAS is always listening to your thoughts. It sifts through all the information you're exposed to throughout the day and points out the things that support your thoughts. When you learn how to work with your RAS, you'll accelerate your success. The practice in this epis...
2023-05-0110 minElevate Your Direct Sales Business with Kelly Northcott4. The Foundation of an Abundance Mindset (Part 3) - How to Create BeliefsIn this episode, I explain how to create beliefs that serve you and how to stop thoughts that don't so that you can achieve the results you want in your direct sales business.Shifting your thoughts even just a little bit changes your results.When you control your thoughts, you can control your results.Because your brain thinks your thoughts are facts, and your reticular activating system is always looking for evidence that supports them, it's important for you to stop negative thoughts as quickly as possible.The first practice helps...
2023-05-0108 minElevate Your Direct Sales Business with Kelly Northcott5. The Foundation of an Abundance Mindset (Part 4) - How to Raise Your VibrationThis episode is all about how feelings impact your success. You’ll learn that your feelings are energy, which means they have vibrations. Good feelings have high-vibe energy, and negative feelings have low-vibe energy.Since like attracts like, it’s important for you to have high-vibe energy as much as possible.The better you feel, the better you’ll feel.I give you three practices in this episode so you can raise your vibration and attract the customers, hosts, and potential team members you want.The first one is to have...
2023-05-0110 minElevate Your Direct Sales Business with Kelly Northcott1. Lessons I Learned While Building My BusinessWelcome to the first episode of my podcast! In this episode, I share my story and lessons from being a top producer and leader in three different direct sales companies. You’ll hear:How treating my business like a part-time job helped me build quicklyThe recruiting mistake that got me awards but also burned me outHow changing me and my mindset changed everything in my businessHow I almost quit after an incentive trip and what saved my businessHow I rebuilt my business after a cross-country move and when I switched companies (without reaching out to m...
2023-04-2644 minElevate Your Direct Sales Business with Kelly NorthcottTrailerKelly has almost 20 years experience in direct sales as a leader, top performer, coach and trainer. She builds highly productive, loyal teams by teaching reproducible systems that consultants use to reach their goals. Join Kelly as she helps you strengthen your personal business, grow your team and lead it confidently.
2023-03-0201 min