Kelly Sarabyn - Podcast Details

Shows

Unlearn: Redefining the Playbook for Modern Business Ep 42 | The Partnership Infrastructure Behind Stripe’s Biggest InnovationsMost people still think about partnerships as a sales channel. Stripe’s Erika Wool doesn’t. She leads product and strategic partnerships and defines her job as helping Stripe build businesses that wouldn’t exist without partners.In this episode, Erika walks through how she moved from consulting and Edelman into Google and Stripe, how product partnerships evolved as Stripe scaled from “easiest way to accept card payments online” to a multi-product platform, and how she explains the value of these bets to executives and the board. Chapters00:00 –...

2025-12-0955 min

Partnership Mastermind Podcast The $1M Mistake: Hiring Partner Ops Too LateChris Lavoie sits down with Kelly Sarabyn, Director of Tech Partner Programs at HubSpot, to unpack the intricacies of successful SaaS partnerships. Kelly, with her unique background spanning Yale Law, marketing, and now leading one of the top tech partner ecosystems, brings a wealth of knowledge to the table. The conversation dives deep into the often misunderstood world of tech partner programs, with Kelly emphasizing the importance of moving beyond vanity metrics and focusing on strategic plans and commercial outcomes.A significant portion of the discussion revolves around the concept of partner influence - a crucial yet...

2025-07-1144 min

Unlearn: Redefining the Playbook for Modern Business Ep 41 | Richard Ezekiel on Codifying Partnerships With COELEVATEIn this episode, Asher and Kelly sit down with Richard Ezekiel to unpack his book COELEVATE, a practical framework built from decades in the trenches in Silicon Valley and as part of the venture capital ecosystem. Richard breaks down how to build a “virtual company” between partners, why operational rigor is often overlooked, and how partner professionals can move beyond buzzwords to drive real business value.Chapters04:28 – From Wired Magazine to Amazon10:29 – The Partnership T: A Customer-Centric Framework17:42 – The Real Reason Richard Wrote COELEVATE24:05 – Wh...

2025-07-0252 min

Unlearn: Redefining the Playbook for Modern Business Ep 40 | The New Rules of PR, Partnerships, and Personal BrandNatan Edelsburg, Chief Partnerships Officer at Muck Rack, joins Asher Mathew and Kelly Sarabyn on Unlearn to talk about what happens when a revenue leader outgrows the CRO seat. They unpack how modern PR is evolving, why media training matters more than ever, and how partnerships roles are becoming more dynamic and strategic than ever before. Natan shares his journey from early employee to CPO, the challenges of navigating internal change, and the power of authentic storytelling in a noisy world.Chapters01:03 – Natan’s Journey to Chief Partnerships Officer

2025-06-1751 min

Unlearn: Redefining the Playbook for Modern Business Ep 39 | How Factorial Built a 100-Person Partner Team (That Drives 30% of Revenue)As VP of Partnerships at Factorial, Marcel Queralt turned a side project into a full-blown business unit, driving one-third of the company’s revenue. In this episode, Marcel breaks down how he built a 100-person global team, why partner leaders need to think like entrepreneurs, and the exact culture and org structure that keeps it all running.Chapters02:30 - Why partnerships became a growth lever06:05 - Finding product-market fit before hiring10:33 - Why Marcel hired “mini-founders” first27:50 - Culture of ownership and reporting discip...

2025-05-2253 min

Unlearn: Redefining the Playbook for Modern Business Ep 38 | How TD Synnex is Reinventing DistributionIn this episode of the Unlearn Podcast, Asher Mathew and Kelly Sarabyn sit down with Sergio Farache, Chief Strategy and Technology Officer at TD Synnex. Sergio shares insights on how TD Synnex is breaking away from the traditional linear model, creating a dynamic ecosystem that supports diverse partner types, from SMBs to global enterprises.Chapters02:28 - Sergio’s Background and Role at TD Synnex04:11 - Evolving from Linear Models to Ecosystems08:27 - The Omnichannel Approach...

2025-04-0454 min

Unlearn: Redefining the Playbook for Modern Business Ep 37 | CRO’s Ultimate Playbook to Partnerships and InnovationJoin hosts Asher Mathew and Kelly Sarabyn as they engage with Gilad Zubery, Chief Revenue Officer at DealHub. This episode unpacks Gilad's journey from EVP of Partnerships at ContentSquare to his current role, highlighting the strategic importance of partnerships in driving business growth. Discover insights into the challenges of revenue operations and the evolving landscape of partner-driven strategies.Chapters- 06:00 - Gilad's Career Journey and Transition to CRO- 12:00 - Attribution Challenges and Solutions in Partnerships- 18:00 - The Role of Partnerships in Company Growth Strategy- 24:00 - Community Building and Its Impact on Business- 30:00 - Challenges in Partner-Driven Growth for New Platforms- 36:00...

2025-03-2656 min

Unlearn: Redefining the Playbook for Modern Business Ep 36 | Breaking Barriers in Healthcare Data SharingIn this episode, hosts Asher Mathew and Kelly Sarabyn engage with Serrah Linares, Senior Vice President of Growth Innovation at Optum, in a compelling discussion on the future of healthcare partnerships. This episode unpacks how technology, APIs, and strategic alliances are reshaping healthcare delivery and innovation.Chapters5:02 - Healthcare tech: EMRs, APIs, and data exchange10:57 - Industry evolution: Adoption of technology in healthcare17:50 - Partnerships and interoperability in healthcare24:41 - AI and verticalized solutions in healthcare30:36 - Organizational structure and partnerships at UnitedHealthcare

2025-03-1044 min

Unlearn: Redefining the Playbook for Modern Business Ep 35 | Rethinking Partnerships: A Product Leader’s PlaybookElena Leonova, Chief Product Officer at Spryker, joins Unlearn to discuss how product leaders should rethink their approach to partnerships. She explains why transparency in product roadmaps is critical, how developer ecosystems drive platform success, and why product managers need to integrate partners into their strategy. This episode is packed with insights on structuring partnerships for scale, and positioning partnerships at the executive level.Chapters:01:33 - The Role of Partnerships in Platform Products04:26 - Structuring Partner Success & Developer Enablement07:29 - Transparency in Product Roadmaps for...

2025-02-1954 min

Unlearn: Redefining the Playbook for Modern Business Ep 34 | Debunking The B Team Myth in PartnershipsJoin hosts Asher Mathew and Kelly Sarabyn as they engage with Alan Chhabra, a seasoned executive with a rich history at MongoDB, now leading partnerships at Cerebras. This episode unpacks Alan's journey from engineering to executive roles, offering insights into building robust partner organizations and strategies for collaborating with hyperscalers. Chapters - - 01:24 - Alan's Background and Journey into Partnerships - 05:54 - Building a Successful Partner Organization at MongoDB - 10:09 - Challenges and Wins in Partnership Development - 24:38 - Strategies for Working with Hyperscalers - 31:32 - Building the Right Team and Infrastructure for Partnerships - 41:23 - The Importance of...

2025-02-041h 03

Unlearn: Redefining the Playbook for Modern Business Ep 33 | Lessons from Microsoft's $2 Trillion Transformation with Jason GraefeIn this Unlearn episode, Asher Mathew and Kelly Sarabyn sit down with Jason Graefe, a seasoned Microsoft executive. With over two decades at Microsoft, Jason shares his journey from a field seller to leading Microsoft's engagement with software development companies. This episode explores leadership lessons, the transformative impact of generative AI, and Microsoft's strategic approach to partnering with software companies. Chapters: - 01:02 - Jason Graefe's Career Journey at Microsoft - 04:36 - Leadership Lessons - 22:10 - Microsoft's Engagement with Software Companies - 25:19 - The Impact of Generative AI on Software Development - 44:50 - Working with Satya Nadella - 48:09 - Improving...

2025-01-1453 min

Soft Sides Jill Rowley: Trust is the New Data. Selling Change, and the Evolution of Partnerships and B2B salesGuest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much moreWhat does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies?From shaping how enterprise software is sold at Salesforce to advising today's fastest-growing tech companies, Jill Rowley has been at the forefront of B2B. Through Eloqua's rise and Marketo's $4.7+ acquisition by Adobe, she's consistently redefined what's possible in go-to-market strategy.In this candid conversation, Jill shares her philosophy on continuous learning, partnerships, and why trust is...

2024-12-1847 min

Unlearn: Redefining the Playbook for Modern Business Ep 32 | Shaping the Future of Design: Exploring Canva’s Ecosystem with Anwar HaneefIn this episode of the Unlearn podcast, Asher Mathew and Kelly Sarabyn chat with Anwar Haneef, Head of Ecosystem at Canva, about the company's innovative approach to empowering developers. Anwar explores Canva's ecosystem, showcasing tools like the Apps SDK and Connect API, which enable seamless integrations across platforms. He shares insights on Canva’s expansive reach, partnerships with industry giants like Meta and Salesforce, and how the $50 million Developer Innovation Fund supports sustainable ecosystem growth. Tune in for a look at how Canva is shaping the future of design, collaboration, and developer success. Chapters - ...

2024-12-0255 min

Unlearn: Redefining the Playbook for Modern Business Ep 31 | Untangling the Digital Maze With PartnershipsOn this episode of the Unlearn podcast, hosts Asher Mathew and Kelly Sarabyn connect with Eron Sunando, Asana's Head of Channels & Alliances. Fresh from Asana's Partner Summit, Eron brings a unique perspective on how partnerships can simplify the increasingly complex world of business technology. Drawing from his globe-trotting career that spans from UBS to Salesforce, Eron unpacks the challenges facing today's businesses – from overwhelmed SMB owners to sales teams juggling multiple tools. He shares an insider's look at Asana's fresh approach to partnerships, including their new partner program and the game-changing AI Studio. Join us for a pr...

2024-11-2253 min

Unlearn: Redefining the Playbook for Modern Business Ep 30 | Navigating the Future of PartnershipsOn this episode of the Unlearn podcast, hosts Asher Mathew and Kelly Sarabyn welcome Rich Gardner, a partnership maven with a knack for turning industry insights into actionable strategies. Fresh from events like Catalyst and Dreamforce, Rich shares his take on peer-to-peer learning and aligning partnerships with the big picture. Drawing from his time at Klaviyo, Rich dives into the nitty-gritty of being a true partnership operator. Join us for a candid conversation about where partnerships are headed and how to keep everyone – from your team to your partners – rowing in the same direction. It's a down-to-earth look...

2024-10-2154 min

Unlearn: Redefining the Playbook for Modern Business Ep 29 | The Ripple Effects of Social Media: Understanding Impacts and Driving Positive ChangeOn this episode of the Unlearn Podcast, hosts Asher Mathew & Kelly Sarabyn engage in a compelling discussion on the impacts of social media. They are joined by author Tobias Rose-Stockwell, known for his book "Outrage Machine," Tobias, a seasoned researcher in technology's societal impacts, shares insights gathered over a decade of study. His expertise sheds light on how platforms like Slack can disrupt workplace dynamics and productivity. The episode delves into the complexities of social media's influence, exploring themes of workplace disruption, productivity challenges, and strategies for enhancing online trust and fact-checking. Listeners gain valuable in...

2024-07-3151 min

Unlearn: Redefining the Playbook for Modern Business Ep 28 | Evolving Partnership Models: Insights on Transforming Programs at Hyper Growth ScaleOn this episode of the Unlearn podcast, hosts Asher Mathew and Kelly Sarabyn sit down with Ritu Khanna, Vice President of Partnerships at Shopify. Under Ritu's leadership, Shopify has unified previously segmented partner functions, generating new synergies that drive the company's continued hypergrowth. With a proven track record in transforming traditional models to thrive amidst digital disruption, Ritu offers valuable insights into connecting ecosystems, embracing disruption, and guiding partners through an era of profound change. Tune in as we explore Ritu's firsthand perspectives on navigating partnership transformations in today's dynamic business landscape. Chapters - 00:00 - Partnerships and product extensibility at S...

2024-07-2049 min

Boundaryless Conversations Podcast #104 - Season 5 Wrap-Up: Thinking and Doing Inside and Beyond the PlatformWe reviewed all the 20 episodes from Season 5, and shared some much needed look back and key highlights. While the learnings are an abundant treasure trove, we handpicked a few and categorized them into 4 sections: Dystopian aspects of current socio-technological trends with Sangeet Paul Choudary, James Currier, John Robb and Jeremiah OwyangVisions that resist the dominance of powerful technological forces with Alex Komoroske, Kelly Sarabyn and Scott Brinker, Jesse Walden , Jason Fried and Arvind GuptaDoctrine and organizing for a multiplicity of teams and products with Craig Strong, Teresa Torres, Charles Betz, Susanne Kaiser and Cliff BergVisionary perspectives th...

2024-07-1523 min

Unlearn: Redefining the Playbook for Modern Business Ep 27 | Transforming Partnerships in a Digital World: Evolving Strategies, Aligning Teams and Staying Focused Through ChangeOn this episode of the Unlearn Podcast, hosts Asher and Kelly connect with Louise McEvoy, Vice President of US Channel Sales at Trend Micro. Louise shares her insights on building channel programs while balancing a demanding career with her passion for mountain climbing. The discussion covers topics such as obtaining executive buy-in for new models, modernizing competencies for channel leaders, and prioritizing tasks as a busy executive. The speakers explore adapting to changing market conditions, rethinking success metrics, and focusing on revenue growth, program development, and team support amid industry transformations. This conversation provides valuable perspectives on the challenges...

2024-07-1250 min

Unlearn: Redefining the Playbook for Modern Business Ep 26 | Leading Through ChangeOn this episode of the Unlearn podcast, we discuss leadership with Rachel Skaff, Managing Director of North America Partner Sales at AWS. At AWS, she oversees the channel sales organization for North America, focused on accelerating growth through partners. Joined by hosts Asher and Kelly, Rachel shares insights from her diverse career path and transforming AWS's partner model. The conversation explores challenges of work-life balance, especially for female executives, and offers advice for navigating careers amidst disruption. Emphasizing lifelong learning and adaptability, this episode provides valuable perspectives for partnership and sales professionals navigating organizational transformation.

2024-06-1554 min

Unlearn: Redefining the Playbook for Modern Business Ep 25 | Driving Partnership Success from the C-SuiteIn this episode of the Unlearn podcast, hosts Asher Mathew and Kelly Sarabyn sit down with Mekaela Davis, Chief Partner Officer at Trintech. With experience at both Big 4 consulting firms and enterprise software companies, Mekaela shares her unconventional journey to becoming a CPO. She discusses the diverse skills required and the importance of executive-level accountability. Mekaela also offers insights into building a partner-first culture, optimizing ISV partnerships, and translating qualitative partnership impacts into compelling narratives. Mekaela is also recognized within the VISTA Equity portfolio as a trailblazer in the CPO role, responsible for scaling partnerships across her or...

2024-06-1358 min

Unlearn: Redefining the Playbook for Modern Business Ep 24 | From Startups to Scaleups: Insights from a partnership pioneerOn this episode of the Unlearn Podcast, hosts Kelly and Asher are joined by Bob Rosin, a seasoned professional with a diverse career spanning the B2B industry, startups, and leadership roles at companies like Sony, LinkedIn, and Stripe. Rosin shares insights into strategic partnerships, emphasizing the importance of understanding partners' goals and creating mutual value. He highlights LinkedIn's mission-driven approach and discusses the evolving Chief Business Officer role in driving holistic business development. The conversation covers various partnership types for startups and career paths in partnerships, offering key takeaways on strategic pursuit, interdepartmental collaboration, and the evolving role...

2024-05-071h 02

The Tech Alliance Podcast The State of Platforms 2024 reportHi! New episode is here - Recently I promoted The State of Platforms 2024 report by Scott Brinker, Asher Mathew, Jay McBain, and Kelly Sarabyn https://link.partnershipleaders.com/stateofplatforms⁠ Last week we talked to Asher and Kelly and highlighted the key takeaways. What is the current situation on the Market Is building marketplaces a win strategy for new companies How the relations btw hyperscalers and smaller defendants will evolve The importance of Chief Partner Officer as a role And many more insights Honestly, I hav...

2024-05-0142 min

Boundaryless Conversations Podcast #99 - The State of Platforms in 2024 with Kelly Sarabyn and Scott BrinkerKelly Sarabyn and Scott Brinker from HubSpot take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year.The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of pl...

2024-04-3055 min

Unlearn: Redefining the Playbook for Modern Business Ep 23 | Beyond Channels: A Holistic Approach to Partnering Across the Value ChainOn this episode of the Unlearn Podcast, hosts Kelly and Asher chat with Greg Sarafin about his extensive career journey at IBM and EY. Greg highlights the significance of grasping a company's business model, and distinguishing between scarcity and abundance mindsets. He emphasizes the success potential of companies embracing abundance by partnering to deliver client outcomes effectively. The conversation also covers topics such as the impact of cloud technology on collaboration, prioritizing outcomes over individual partnerships, and the necessity for quantifying strategic value in partner leadership. Greg's insights from transforming EY's partner program advocating for an abundance mindset, offering valuable...

2024-03-191h 00

Unlearn: Redefining the Playbook for Modern Business Ep 22 | The Future of Partnerships: A Conversation with Microsoft's Chief Partner OfficerOn this episode of the Unlearn Podcast, we dive into the world of partnerships with Nicole Dezen, the Chief Partner Officer at Microsoft. In this insightful conversation, hosts Asher and Kelly sit down with Nicole to explore her extensive career in partnerships, the intricate partner organization structure at Microsoft, and her invaluable perspectives on crucial topics shaping the future of the partner ecosystem. Listen in, as Nicole and the hosts engage in a thought-provoking debate on various aspects of partnership management. This conversation provides a unique glimpse into one of the largest and most mature partner ecosystems, offering listeners actionable...

2024-03-1553 min

Unlearn: Redefining the Playbook for Modern Business Ep 21 | Driving Transformation Together: The Evolving Role of Partnerships with Hong ChoingOn this podcast episode of the Unlearn Podcast, we are joined by Hong Choing from Oracle, who has over 25 years of experience leading global partnerships. Listen in, as he shares how strategic collaborations currently supercharge innovation, accelerate time to market, and help companies leapfrog competitors. He dives into the critical success factors and challenges in managing partnerships at massive global scale. This is a can't-miss discussion for any leader who wants their company and partnerships to succeed in today's disruptive environment. So listen in to gain proven strategies for optimizing relationships and unlocking exponential growth through strategic cooperation straight...

2024-02-2854 min

Unlearn: Redefining the Playbook for Modern Business Ep 20 | Mastering Mega Deals: Insights from a Decade of B2B Dealmaking with Christopher EngmanOn this episode of the Unlearn podcast, Listen in to Asher and Kelly talk to Christopher Engman, a veteran in the mega deals space. He discusses the differences between selling to large enterprises versus small businesses and how marketing plays a bigger role in mega deals due to the complexity of decisions. He emphasizes the unique approach needed for mega deals, highlighting the impact of complex decision-making in matrix organizations. Christopher explores the evolving landscape of mega deals in the digital era, underlining the role of marketing in building brand trust. The conversation underscores the significance of un...

2024-02-2151 min

Unlearn: Redefining the Playbook for Modern Business Ep 19 | Data-Driven Decisions with Peter Caputa On this episode of the Unlearn podcast, listen in to Peter Caputa, where he delves into his role at Databox, an analytics platform with a unique Benchmark feature. Discover how Databox helps companies harness data for decision-making, and their partner program for accessible data-driven insights. The conversation also explores community building, product launch challenges, and Caputa's journey from engineer to CEO. Learn about his expertise in sales, partnership strategies, and the dynamic business landscape he operates in.

2024-02-2158 min

Unlearn: Redefining the Playbook for Modern Business Ep 18 | Marketing Strategies in the Digital Landscape with Doug LandisOn this podcast episode of the Unlearn Podcast, listen in to Doug Landis as he delves into marketing strategies in the digital age, discussing challenges and innovations with Asher Mathew and Kelly Sarabyn. They touch on startup layoffs and acquisitions in the venture capital industry, shedding light on the experiences of B2B SaaS investment firms and the evolving landscape of founder mental health. The conversation expands to include AI funding, sales and marketing challenges, and the evolution of CRO roles in mid-stage companies. Additionally, they explore career progression for C-level executives and the importance of community building in...

2024-01-1954 min

Unlearn: Redefining the Playbook for Modern Business Ep 17 | Unlearning Marketing - Crafting Engagement in a Changing Landscape with Kristen JacobsonOn this episode of the Unlearn podcast, Join hosts Kelly and Asher as they talk to Kristen Jacobson, a growth marketer and head of digital operations at UST. Kristen unfolds her unconventional journey into marketing and how her entrepreneurial background has shaped her unique approach to growth marketing. Their discussion spans a spectrum of intriguing topics, from the influence of pop culture on B2B marketing to forging emotional connections with customers.

2023-10-1851 min

Unlearn: Redefining the Playbook for Modern Business Ep 16 | Supercharging Business Technology: Startup Disruption and Innovation with David LinthicumJoin hosts Kelly Sarabyn and Asher Matthew in the latest episode of the Unlearn Podcast, featuring the insightful David Linthicum, Chief Cloud Strategy Officer at Deloitte. Together, they embark on a journey to unlock the secrets of supercharging technology in the business world. They fearlessly confront questions about whether plucky startups can take on industry giants and why innovation can sometimes be elusive for large corporations.

2023-10-0948 min

How Agencies Thrive S4 E4 | Audience Segmentation Strategies With HubSpotLearn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.

2023-09-2723 min

Unlearn: Redefining the Playbook for Modern Business Ep 15 | Charting New Waters: Redefining Leadership in Modern Marketing with Amanda MalkoJoin hosts Kelly Sarabyn & Asher Matthew on the Unlearn Podcast as they delve into a lively chat with Go-to-Market expert Amanda Malko. Discover Amanda's journey to guilt-free time off and her ingenious use of the regret minimization framework. Unearth the evolution of marketing in the digital age, and how Amanda envisions a strategic upheaval, with CEOs steering the ship. Tune in for insights on the modern CMO's power, crafting stellar customer experiences, and unraveling the mysteries of word-of-mouth magic.

2023-09-0654 min

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast 27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership LeadersLet us know what you think of the podcast.Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report.This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting partnerships insights from sales and marketing leaders, And tips to drive business growth through partnerships. To get a better understanding of the implications of the insights they've uncovered, we delve into the specifics behind the results from the r...

2023-08-0334 min

Unlearn: Redefining the Playbook for Modern Business Ep 14 | Unraveling Partnership Prowess with Nate BrayOn this episode of the Unlearn podcast, join hosts Kelly and Asher as they sit down with Nate, a dynamic partnerships leader, to unravel his fascinating journey from business process outsourcing to the world of financial services and banking partnerships. Discover how Fintech partnerships evolved amidst regulatory challenges and data sensitivity, and learn about his groundbreaking integration framework. Plus, Nate shares essential tips for aspiring partnership leaders.

2023-08-0249 min

Unlearn: Redefining the Playbook for Modern Business Ep 13 |Startup Secrets Unveiled: Exploring Fundraising with Rand FishkinOn this episode of the Unlearn podcast, Join hosts Kelly and Asher as they dive deep into the fascinating world of startups and fundraising with none other than Rand Fishkin, Founder of the revolutionary SparkToro. Listen in to Rand as he shares the secrets of the startup ecosystem, unraveling the mysteries surrounding fundraising and addressing some of the structural challenges within the current system.

2023-07-2658 min

Unlearn: Redefining the Playbook for Modern Business Ep 12 | Shaping the Future of GTM Leadership with Bruce ClevelandOn this episode of the Unlearn podcast, listen in to Bruce Cleveland, a renowned tech industry executive of Oracle, Marketo, and Siebel Systems, as he delves into the ethical implications of AI for HR and why he prefers a hard charging, in-office culture. He also shares his view on future-proof GTM leadership and expounds upon the strategic power of partnership models.

2023-07-131h 02

Unlearn: Redefining the Playbook for Modern Business Ep 11 | Exploring the potential of modern marketplaces with Peter Evans Peter Evans, Chief Strategy Officer at McFadyen Digital, shares how marketplaces are disrupting traditional businesses. Peter has over 20 years of experience leading teams in assessing, framing, and implementing high-priority marketplaces that support business planning. He specializes in helping companies see around corners, anticipate key market trends, and craft platform and marketplace strategies that drive major multi-year growth initiatives.

2023-06-2844 min

Unlearn: Redefining the Playbook for Modern Business Ep 10 | Creating and Scaling Impactful content with Jeff BarrOn this episode of The Unlearn Podcast, listen in to Jeff Barr, Vice President and Chief Evangelist for Amazon Web Services (AWS), where he has been working for over 20 years. He is known for his influential blog, the AWS News Blog, which targets builders, developers, architects, CTOs, and students. Over time, Jeff has built a team of bloggers and implemented a streamlined content creation process. His approach involves simplifying complex topics to make them accessible to a wide audience.

2023-06-0751 min

SaaS Connect - SaaS Partnerships & SaaS Leaders Putting the Partner Experience at the CenterOn this episode, Kelly Sarabyn and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Advocate at HubSpot, a company that develops software products for inbound marketing, sales, and customer service. Desmond is Chief Partnership Officer at Partner Elevate, an enablement platform to help businesses grow more investible partnerships. Desmond explains the difference between partner experience vs. partner journey. The conversation centers on how to think about the customer experience as applied to the partner experience. For example, in the customer experience, you put the customer at...

2023-05-3152 min

Unlearn: Redefining the Playbook for Modern Business Ep 09 | AI-Powered Marketing: Unleashing the Value of Proprietary Data with David Meerman ScottOn this episode of The Unlearn Podcast, listen in to David Meerman Scott of Stage 2 Capital share his thoughts on AI and its impact on marketing in the coming years. David is an acclaimed author with 12 published books that have sold over a million copies in 30 languages. He currently serves as an independent advisor and investor in emerging companies that are transforming their industries by delivering disruptive products and services.

2023-05-2440 min

Unlearn: Redefining the Playbook for Modern Business Ep 08 | The Evolution of Partnership Model and How to Leverage it with Ross BrownOn this week’s episode of the Unlearn Podcast, we talk to Ross Brown of Oracle about the evolution of the Partnership model and leveraging this model to generate revenue. Ross is a well-traveled business professional with a diverse background that spans across different industries. He began his career as a software developer but eventually realized that it wasn't his passion. He then went on to work for several technology companies such as MicroAge franchise, Worldwide Technology, Tech Data, IBM, McAfee, and Management Sciences Institute. During his tenure at these companies, he accomplished various feats such as bu...

2023-05-101h 06

Partnership Unpacked How to Scale Partnerships and Collaborations Using SOPs with Umair Mansha James Cash Penney, founder of the JCPenney franchise in 1898, once famously said, “Growth is never by mere chance; it is the result of forces working together.” And his is a classic American story of entrepreneurship and growth and expansion. He started as a partial partner in a new store in Wyoming and quickly leveraged his experience and business acumen to open more and more stores, eventually building a nationwide chain. Doubtless that’s the kind of growth and scaling of our businesses, and our partnership departments, that we’d all aspire to. ...

2023-04-2435 min

Unlearn: Redefining the Playbook for Modern Business Ep 07 | Creating Value Through Platforms With Geoffrey ParkerGet ready for a riveting episode of The Unlearn Podcast! Join us as we delve into the brilliant mind of Geoffrey Parker as he shares his insights on Creating Value Through Platforms and how this applies to B2B tech, scalable building and avoiding technical debt on the journey from product to platform.

2023-04-1855 min

Unlearn: Redefining the Playbook for Modern Business Ep 06 | Empathy, AI, and Personalization to Thrive in Sales and Marketing with Kate Bradley ChernisJoin Asher & Kelly on The Unlearn Podcast this week with special guest Kate Bradley Chernis as they discuss Empathy, AI, and Personalization to Thrive in Sales and Marketing. Tune in to this free flowing conversation that covers how AI can help you become the best version of yourself by learning from your best practices and then defaulting to that.

2023-03-3056 min

Unlearn: Redefining the Playbook for Modern Business Ep 05 | Building and Nurturing Communities with James CarbaryJoin Asher & Kelly on The Unlearn Podcast this week with special guest James Carbary as they discuss building and nurturing communities.

2023-03-1552 min

Unlearn: Redefining the Playbook for Modern Business Ep 04 | The Changing Realities of B2B Enterprise Sales with Jamal ReimerListen in to Jamal share insights into the changing realities of B2B Enterprise selling, training SDR’s and having a slight dose of skepticism when running a deal.

2023-03-0141 min

Partnership Unpacked The State of Partnership Ops in 2023 with Asher Mathew Kelly Sarabyn Are you by yourself right now? No, I don’t mean are you alone… I mean, are you the only one in your organization managing partnerships? I know I am! And in that respect we aren’t alone… in a recent survey of 664 professionals by Hubspot and Partnership Leaders, 59.6% of the respondents reported having at least one employee working full time on partner operations. The report went on to share some pretty interesting findings with regard to the size of partner ops, the different kinds of partn...

2023-02-2747 min

Ecosystem Aces Kelly Sarabyn & Asher Mathew: The Partner Ops Survey is Launched!Check out this session from the day the now famous report, “The State of Partner Ops and Programs 2022” was launched! Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot and Asher Mathew, VP, GTM - Data & Sales Intelligence Cloud at Demandbase, join to discuss the results of this blockbuster report. The two, along with Jay McBain, Chief Analyst with Canalys and Scott Brinker, VP Platform Ecosystems with HubSpot, conducted a survey getting responses from 664 participants to give you the best outlook on partner ops today.Some of their findings might surprise and encourage you. For example, the biggest corr...

2023-02-2148 min

Unlearn: Redefining the Playbook for Modern Business Ep 03 | The Revenue R&D Framework with Chris WalkerChris Walker, the Founder and CEO of Refine Labs shares his Revenue R&D framework. He also talks about demand creation and capture strategies and the flaws in the current mindset toward the revenue function.

2023-02-1359 min

Unlearn: Redefining the Playbook for Modern Business Ep 02 | Building Valuable Companies and Communities with Kindness with Sam JacobsListen in to Sam Jacobs of Pavilion share his thoughts on building valuable companies and communities with kindness in a dog eat dog world. In a free flowing conversation with Asher and Kelly, he also discusses his latest book - “Kind folks finish first” and shares interesting anecdotes from his career over the years.

2023-02-1355 min

Unlearn: Redefining the Playbook for Modern Business Ep 01 | Insights on Partner Ecosystem and Change Management with Avanish SahaiListen in to Avanish share insights into the partner ecosystem and his thoughts around undertaking change management.

2023-02-1330 min

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast 15 - The State of Partner Ops & Programs Report: Results & Key TakeawaysLet us know what you think of the podcast.The first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Ops, partner programs, and ecosystem strategy – all from an impressive roster of partnership leaders.We’ve invited two key contributors, Kelly Sarabyn (Platform Ecosystem Advocate @ HubSpot) and Asher Mathew (Founder @ Partnership Leaders), to discuss their findings and key takeaways. On today’s episode, you’ll hear discussion around:Insights from vendors leading the world's most successful partner ecosystems What’s to come for partner professionals in the evolving eco...

2022-12-1241 min

Groundwork Episode 7 - Kelly Sarabyn of HubSpotIn this episode of Groundwork from Partnership Leaders, Kelly Sarabyn of HubSpot talks with Tai Rattigan on how the product manager owns the market place. Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success. Connect with Partnership Leaders: - LinkedIn - Website - Newsletter

2022-11-2348 min

The Partner Channel Podcast Writing the Next Chapter of Partner Ops, Programs & StrategyThis week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem Advocate for HubSpot. This episode is all about changes in the partner landscape -- what they're noticing and what the value of investing in partner ops is.

2022-11-0821 min

Google Cloud Platform Podcast Pandium with Cristina Flaschen and Kelly SarabynThis week is all about business-to-business marketplace software with Pandium as Mark Mirchandani and Max Saltonstall talk with our guests Cristina Flaschen and Kelly Sarabyn. The Pandium platform helps companies build and support in-app marketplaces with a focus on software integration and flexibility. Kelly and Cristina start by explaining how Pandium deals with scalability for clients with multiple users and partners. Cristina elaborates on Pandium's role in facilitating integrations, helping customers build customized, flexible solutions. We discuss how APIs are handled and the way Pandium takes care of authentication, security, and other standard pieces. We...

2020-07-1538 min

Google Cloud Platform Podcast Pandium with Cristina Flaschen and Kelly SarabynThis week is all about business-to-business marketplace software with Pandium as Mark Mirchandani and Max Saltonstall talk with our guests Cristina Flaschen and Kelly Sarabyn. The Pandium platform helps companies build and support in-app marketplaces with a focus on software integration and flexibility.Kelly and Cristina start by explaining how Pandium deals with scalability for clients with multiple users and partners. Cristina elaborates on Pandium’s role in facilitating integrations, helping customers build customized, flexible solutions.

2020-07-1538 min