Shows
They Get It80. That's a wrap on season 1 of They Get ItWe just have to start with a massive THANK YOU to all of you who listen to our content each and every week. It's all of you that have kept this project fun for us for the last (almost) two years. With incredibly full hearts, we are signing off! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram 2022-05-2607 minThey Get It79. The power of a complimentary partnership with Rachel Katzman and Julie Cartwright, Founder and President of P.VolveWe always hear about how picking the wrong partner can be so devastating for founders and businesses. In this case, Rachel and Julie are a power team. They have such complimentary skillsets and it's that yin and yang that has allowed P.Volve to become the fitness powerhouse that it is today. Press play to hear their story! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram 2022-05-2041 minThey Get It78. How Cheryl Yonnatti Foland pivoted her entire life and built lilah b.Not many people make the pivot from the New York financial industry to become a west coast beauty entrepreneur but Cheryl did! In this episode, she talks through her introduction to beauty and the early days of lilah b. She also shares her perspective on the power of community and how it has helped her along the lilah b. growth journey. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Insta...2022-05-1326 minThey Get It77. How to pivot your business without compromising your brand with Ali Kriegsman, founder of BulletinIt's extremely rare when we hear an established business is exactly the same as it was in year one. As businesses are growing, they need to evolve, adapt and pivot. The problem is that most brands have to start from scratch when they do decide to pivot. Ali's story with Bulletin is so interesting because her brand was actually strengthened thanks to these pivots. Press play to hear how she did it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It In...2022-05-0449 minThey Get It76. Maggie Sellers on advising and investing in hyper-growth ecommerce brandsIf you've been keeping up with the DTC space, you know that now is an incredible time for brands receiving funding. Every time you open up a social app, you'll see headlines of massive fundraising announcements. What you may not know is what happens behind the scenes and how these brands end up raising the money they do. Maggie's story is incredible. She shares a great example of how she used her expertise to build her portfolio of investment companies before she had the money to truly angel invest. This is a must-listen episode for anyone thinking about the...2022-04-2857 minThey Get It75. How 2 women from Estée Lauder and L'ORÉAL built Lohn, the candle company designed to scent your journey with Co-Founders, Kat Juskey and Victoria MierzwaIn this episode, we get to hear Kat and Victoria talk through their founding story of their business, Lohn. We hear about how they got connected with one another, how they leveraged custom products to bring in some initial revenue and how they tapped into the trade show circuit to get their name out there. If you're struggling to find work you're passionate about, at any point in your career, give this episode a listen to hear how Kat and Victoria created their own path. Watch us on YouTube Listen on Spotify 2022-04-2044 minThey Get It74. Say goodbye to travel size shampoos thanks to this shampoo paste with Co-Founders of Everist, Jessica Stevenson and Jayme JenkinsI had seen Everist everywhere before we got to speak with them on the podcast. Their branding and PR strategy was just so well executed, they were everywhere (and still are). In this episode, we hear about how both co-founders work together and some of the challenges they've overcome in their first year in business. This is an amazing blueprint for anyone looking to launch their own take on a saturated category. Press play to hear Jess and Jayme tell us all about it! Watch us on YouTube Listen on Spotify Listen on App...2022-03-2349 minThey Get It73. The marketing genius behind the iconic brands like Merit & Mejuri, with Aila Morin, SVP of Growth, Brand & Innovation at MeritWe are so impressed by Aila. She took a chance on an unknown jewelry brand that would later become the Mejuri empire that we know today. Aila walks us through the different growth stages of the company and how her marketing campaigns took social media by storm. She is incredibly articulate and provides so much great advice for people early in their careers. The other key call out in this episode is the power of working under great leadership and how far your network will take you. I'll never do this conversation justice in a short description so press...2022-03-1746 minThey Get It72 How Taja Collection is changing the game of gifting with founder, Annabelle DeGrazioAnnabelle's story from corporate to entrepreneur is one we hear all too often! You never know when the idea for your business will strike. Marketing as a gift brand can be incredibly difficult, how do you make sure you're top of mind for the few times each year when someone buys a gift. The solution to that question, for Annabelle, was in personalization. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get I...2022-03-1027 minThey Get It71 From managing Christina Aguilera to creating the marketing agency that powers Reebok and Tiffany Co with Allison Statter, Founder of Blended Strategy GroupAllison Statter has such a cool story. In this episode, you'll hear about her upbringing and her experience joining the family business. My favorite part of her story is hearing about her not taking the easy road. It was important to Allison for her to find her niche and carve her own path. Not only did she find a lane that she excelled in, she built an entire business around it. In a world that is as competitive as the marketing agency world, she and her team have landed such amazing brands and talent, which is a testament to...2022-03-0244 minThey Get It70 How to set (and hit) a 3 year vision for your company, my takeaways from Vivid Vision by Cameron HeroldIf you're an employee, in a leadership role, own your own company or anything in between, you need to know where you're going. I've done so many jobs before without understanding how my day to day was impacting the company overall. This is incredibly dangerous for several reasons: your team won't know how to prioritize, your team will find it difficult to stay engaged when times get rough, and your company won't stand a chance at making real progress towards a goal that doesn't exist. In this episode, I break down the importance of having a 3 year vision and...2022-02-2816 minThey Get It69.2 Changing people's minds about cricket protein with Maile Minardi, of Human ImprovementBrands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into pay. Maile's work on the positioning and marketing of Human Improvement is making HI the obvious choice...2022-02-2520 minThey Get It69.1 Maile Minardi's startup background and why she joined Human ImprovementI have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig into what it takes to change people's minds about eating bugs! E...2022-02-2330 minThey Get It68 Our observations from the recent Glossier and Peloton layoffsYou've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a high-growth company, we think these lessons are important to internalize quickly...2022-02-2122 minThey Get It67 JT Barnett's journey from pro hockey to the creator economy and how to carve your own pathFrom playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going along with what is expected of you from external influences is just...2022-02-1648 minThey Get It66 How to stop keeping yourself small with Emma ClarkIf I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some way. Make sure to press...2022-02-1421 minThey Get It65.2 How to use your individuality as a superpower with Carina Chaz, founder of DedCoolThis episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what is! Episode LinksWatch us on YouTube ...2022-02-1119 minThey Get It65 DedCool founder, Carina Chaz, on building a unisex fragrance empire starting at 16 years oldImagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision is what helped her create a new subcategory in an industry dominated...2022-02-0930 minThey Get It64 How to be a more effective leader (Tips from The Coaching Habit)The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you’re in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What’s on your mind 2. And what else 3. What’s the challenge here for you 4. What do you want 5. What do you need from me 6. What are we say...2022-02-0729 minThey Get It63.2 How to write great stories with Gaby UlloaGreat storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy!Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram —Brand we’re loving this week: MintierTired of coffee breath? You may often reach for mints or gum. The problem with those options i...2022-02-0426 minThey Get It63.1 Freelancing 101 with Gaby UlloaWe’ve been super interested by the freelance economy because it’s changing so quickly. People are no longer looking at the 9-5 as their only option and freelancing is a huge part of this shift. You can now take your skills and turn them into an entire business that gives you flexibility, autonomy and control over your life and work. Gabby walks us through her foray into freelancing and gives us some great tips for people looking to give it a try. Press play to hear her tell us all about it!Watch us on YouTube ...2022-02-0245 minThey Get It62.2 Allison McNamara, founder of Mara Beauty's traits for success (resilience, advice & individuality)We’ve started asking our guests what they feel like their superpowers are and I have to say, we’ve been pleasantly surprised. We interview so many incredible people and each of them attributes different traits to their success. This episode, where Allison walks us through her superpowers is a ‘must listen'. I hinted at a few of them in this title but there are so many great tips and advice throughout the entire conversation. Press play to hear Allison tell us all about it!Watch us on YouTube Listen on Spotify Listen on Apple...2022-01-3129 minThey Get It62.1 Allison McNamara on the making of Mara Beauty, a clean beauty brand inspired by the seaYou might not think that a career in broadcast journalism would lend itself to building a clean beauty brand, inspired by the ocean but I promise you, it does! Allison walks us through her founders story in this episode and also shares a bunch of tips on how to tell stories about your brand to draw people in. She also highlights some really important tips like building for the long term from the beginning, the need to have a great product when you don’t have a celebrity following, and the benefits of asking for help. Press play to he...2022-01-2634 minThey Get It61.2 How to foster creativity with Laney Crowell, founder of SaieIt’s one thing to have a good idea once and it’s another thing altogether to make creativity a habit. In this episode, we hear from Laney on what creativity means to her, how she fosters it amongst competing priorities and her advice to people looking to lean into their own creativity. Press play to hear her tell us all about it!Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram —Saie Website Saie Insta...2022-01-2025 minThey Get It61.1 Laney Crowell on a life of taking risks that ultimately led to the better beauty brand, SaieSaie is the ultimate better beauty brand. It also happens to be the brand that Baba Rivera thinks ‘gets it’ so we knew we had to interview Laney. Not surprisingly, building a business as intentional and beautiful as Saie did not come easily. It was the product of years of taking risks and betting on herself that led Laney to this beautiful ‘aha’ moment of realizing that the world needed clean beauty products more than ever. Press play to hear her tell us all about it!Watch us on YouTube Listen on Spotify Listen on...2022-01-1832 minThey Get It60- How to become successful by doing less (but better)You're working your ass off. You're taking on more than you can keep track of. You're tired. You're frustrated. And worst of all... you're not moving forward. If this sounds familiar, I HEAR YOU. The great news is that there's a solution here. That solution is a little something called Essentialism. This episode dissects the concepts of the book (appropriately titled) "Essentialism" by Greg McKeown. When you press play, you'll learn how to gain clarity around your goals, how to say 'no' to everything else and how to make it sustainable. This is a different style episode so let...2022-01-1621 minThey Get It59- 4 ways to create your own luckInspired by our friend, Katherine Homuth (founder of Sheertex), we decided to do a solo episode on how to increase your 'surface area for luck'. That's all that needs to be said! Press play and hear Emma walk us through it. Check out Katherine's episode here--Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram 2022-01-1312 minThey Get It58- 30 DAY 'GET IT' CHALLENGE2022 is here! I struggled in the past few months with motivation and maintaining healthy habits. While we know that New Year's resolutions aren't for everyone, we're using this time as an excuse to get back on track. This is our explanation of the 'Get It' challenge and how we're approaching the next 30 days. Give it a listen and DM us what it is that you want to kick start this month! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Insta...2022-01-0816 minThey Get It57- How to take control of your health and wellbeing with Steph GeeWe’re back for a part 2 with Steph Gee! It’s been almost a full year since we last spoke with Steph and she has done such an incredible job since then taking back control over her health and fitness. The past few years have been challenging for everyone and Steph is just a ray of sunshine as she talks about her journey of wanting to make a change, implementing new habits and her reflections of the past 12 months. If you’re thinking it might be time to start adding in some of your own healthy habits, this one is for...2022-01-0643 minThey Get It56- A Year in Review. They Get It 2021.2021. A year in review.Firstly, I have to start with “thank you”. Thank you to every person who has listened, every person who has watched us on YouTube, every person who has visited our site, read our blog, shared our Instagram posts, etc. Every single week, Emma and I are humbled that all of you take time out of your busy lives to spend it with us.2021 was equal parts challenging and fulfilling for They Get It. We recount our experiences, learnings, proud moments and gratitude in this episode. We are so incredibly appreciative of your...2022-01-0420 minThey Get It55.2 Learning the art of leadership with Phoebe + Kat, of EttitudePeople are the soul of every company. Where there is strong culture, open communication and clear direction, there will also be dedicated employees really moving the needle for your business. Kat and Phoebe are so honest in this episode with their leadership shortcomings and explain how they’ve worked so hard to correct them. They share a bunch of tips and resource recommendations to help other people level up their leadership, too. This is a great episode for anyone who is new to leadership or feels that there is more they could be doing to empower their teams. Press pl...2021-12-3018 minThey Get It55.1- Scaling one of the world's most luxurious and eco-friendly home goods brands with Phoebe + Kat, of EttitudeWe’ve all heard the adage of needing “to slow down in order to speed up”. This is exactly what Phoebe did when she was investing in R&D during the early years of Ettitude. She would not compromise on material that felt amazing to the touch, was durable enough for the everyday family and good for the planet. This investment up front is exactly why Ettitude has scaled as quickly as they have, both in terms of international sales but also in terms of product expansion. Press play to hear Phoebe + Kat tell us all about it!Watch us on...2021-12-2828 minThey Get It54- How to get 24k TikTok followers in under 90 days with Danny DesatnikDanny Desatnik moved into his social media role a matter of weeks ago and has already scaled his company’s TikTok to 24k followers. Clearly, he’s doing something right! In this episode, Danny talks us through the strategies he’s tested, his learnings and his theories on where the future of social is going. Press play to hear him tell us all about it!Watch this on YouTube They Get It Show Notes Hashtag Paid TikTok Danny’s Instagram Brand we're loving this week: Alala Use code: THEYGETIT20 for 20% off your 2021-12-2244 minThey Get It53- How to kill it on social with Steph Gee of Gee Beauty, Emily Oliveira of NuBeauty & Jenna Labiak of The Silk LabsThe two topics we get the most questions about are 1. funding and 2. social media. We decided that you deserved more than just our opinions on social strategy, so we brought in the experts. This episode will feature snippets from previous interviews with Steph, Emily & Jenna on their social media tips, structure, tools and tactics. Press play to hear all about it! Watch us on YouTubeFind us on Instagram Check out our Blog Brand we're loving this week: Bathorium --> use this link for 10% off! 2021-12-1517 minThey Get It52.3 Mary Young on building a talent agency with diversity and inclusion at its coreWhen you build a business on values and principals that aren’t common in the marketplace, you can almost guarantee that it will be hard to find exactly what you need as you scale. In this episode, Mary takes us through her unrelenting pursuit of finding diverse models for her social and product photography. In a world that catered to white, skinny, tall models, it was nearly impossible to find the talent she needed to execute her vision. Then, she created a business to fill that need. Press play to hear Mary tell us all about it!Wa...2021-12-0418 minThey Get It52.2 Mary Young on manufacturing close to home and brand values driving your decision makingBefore you read through this episode’s show notes, go to our blog and find our 12 Steps to Branding blog post. As you read through that, listen to Mary’s thoughts on manufacturing in Canada and you’ll see a perfect example of someone who is driven by their brand values. In this episode, Mary acknowledges some of the hurdles local manufacturing presents and gives advice to founders on how best to go about having products produced without compromising. This is a super tactical conversation with Mary- press play to hear her take us through it!Watch this e...2021-12-0219 minThey Get It52.1 Mary Young's founder story, her advice on not sprinting marathons and asking for helpMary Young founded Mary Young while in fashion and design school at Ryerson University. She talks about falling into the lingerie opportunity and beginning to focus on the businesses without much intention of taking it long term. This is such a great episode for anyone testing an idea right now and getting some early validation. Learn from Mary’s advice and experiences help you make the most of your journey. Press play to hear Mary tell you all about it!Watch this episode on YouTube! Listen to us on Apple Podcasts They Get It I...2021-11-3027 minThey Get It51.3 The drop model: how to sell out in 2 minutes with Luanne Ronquillo, founder of Ruru BakedImagine selling out of all of your inventory in 2 minutes. That’s what you get when you combine amazing products, limited production capabilities, a ton of local demand and some killer branding. In this episode, Luanne talks us through how she grew demand for Ruru Baked through key collaborations with some incredible companies (like Adidas) and how the business model has evolved as she’s grown. Press play to hear her tell us all about it!Episode LinksWatch this episode on YouTubeListen on Apple Podcasts Ruru Baked Instagram Ruru...2021-11-2716 minThey Get It51.2 Ruru Baked Founder, Luanne Ronquillo, on solo entrepreneurship: the good, the bad & the tips you need to hearRuRu Baked started as a one-person operation. Demand from the jump far exceeded the supply that Luanne was able to produce, which brought her to a really critical decision point: proceed with the status quo or decide to invest in growing the business. Luanne wasn’t afraid to get into the numbers that helped her decide which path to take and we are thankful for her decision to expand! If you’re trying to decide to ‘go it alone’ in building your business or whether to take on a business partner, this is a must-listen before pulling the trigger! Press pl...2021-11-2518 minThey Get It51.1 Luanne Ronquillo, founder of Ruru Baked, on shifting from risk aversion to a 'what's the worst that could happen' mindset and how it's changed her business foreverLuanne Ronquillo is a self-proclaimed risk-averse person. In this episode, she walks us through her story and her decision making at each inflection point in her career. She was honest about her desire to stay as comfortable as possible and how that made entrepreneurship incredibly difficult. What’s so special about her story is that this isn’t where it ends. Luanne worked hard to adopt a totally new mindset, constantly asking herself “what’s the worst that could happen” in an effort to ease the tension of taking on risk. Slowly over time she’s taught herself that she’s capabl...2021-11-2325 minThey Get It50.2 Imogen Pickering on how to build your brandingThis is a hyper-practical, super tactical episode where we go through the literal steps to build a brand. Make sure to listen all the way through if you have yet to invest time into your branding or if you think yours could use a refresh, this episode will be one you listen to on repeat.Watch us on YouTubeThey Get It Instagram They Get It Show NotesImogen Pickering Instagram Bijoux Brands WebsiteFeatured Brand: Rainbo Mushrooms2021-11-1830 minThey Get It50.1 Imogen Pickering on how easy it is to make money, not getting everything right on the first try and using your skills and experience to find gaps in the marketImogen Pickering is a serial entrepreneur with a wealth of diverse experience under her belt, even at such a young age. She walks us through her story starting in the corporate finance industry, moving into entrepreneurship and, ultimately, landing in the agency world. Although she frames it as just her telling her story, there are so many great themes in here that apply to everyone listening. Press play to hear her tell us all about it!Watch us on YouTubeThey Get It Instagram They Get It Show NotesImogen Pickering In...2021-11-1630 minThey Get It49- Knowing when to quit your job with Emma Clark, Emily Oliveira, Taylor Frankel & Connie Lo.This episode was requested by our audience and it's something that comes up in nearly every conversation so we thought it deserved its own episode! Knowing the right time to leave your day job in favor of your side hustle is certainly not an exact science so we brought in founders who had ultimately made the jump to share about their experiences and advice for other entrepreneurs. If you're curious about the triggers you should be looking out for, the emotional impact of leaving, how to plan financially and what 'not wanting to leave your job' looks like, press...2021-11-1035 minThey Get It48.3 Babba Rivera's advice on angel investing and raising capital as a founder, how to set your nonnegotiables and how to decide when the timing is rightWe’ve been very interested in the idea of angel investing over the past 2-3 years and have honestly gotten stumped by how little we know. It seems as though the people doing it have so much more experience and know so much more than us that it’s been intimidating us into inaction. Babba’s advice takes a very different approach- she advises people not to figure everything out on their own. She shares some great communities and networks that help people get introduced to angel investing as well as her own perspectives on what makes a good deal...2021-11-0616 minThey Get It48.2 Babba Rivera on building a business as a new mom, how to protect your schedule and thoughts on the 'moms as martyrs' narrativeThere are so many dynamics at play when you’re a business owner in the public eye. Add on being a new mom to that and you’ve got a recipe for people throwing their opinions at you. Babba takes us through her journey, being honest as she navigated pregnancy & motherhood for the first time and the response she received from her community. She has such a refreshing perspective on ‘having options’ and she’s helping us understand that there’s no ‘right way’ to do things. This is a fantastic episode for anyone thinking about how they might handle parenthoo...2021-11-0417 minThey Get It48.1 Babba Rivera on her career pivots from Uber to Away to launching her own brand, Ceremonia, her thoughts on what drives her and the underrepresentation of the LatinX communityBabba Rivera has done it all. She's built entire markets in the tech industry at Uber, she's built the brand collaborations that took Away to what it is today and she's also seen success through her entrepreneurial ventures, ByBabba & Ceremonia. If that wasn't enough, Babba is also an Angel Investor and a new mom. We were so thrilled to have her on the podcast to talk about her journey and we're excited to dig deeper into balancing parenthood and business in the next episode and more on angel investing as we close out this series. Press play to hear...2021-11-0231 minThey Get It47.3- Taylor Frankel on how to retain customers in a saturated market, Sephora’s guidance on product development and automating repurchases through replenishment emails.It's widely accepted that the cost to acquire a new customer is a lot more expensive than to get an existing customer to repurchase from you. In this episode Taylor lays it all out on the table. She talks about the Nudestix philosophy on when to focus more on acquisition versus on retention. I was also interested to hear how involved Sephora was in their product roadmap. This was great learning on the value of working closely with retail partners. Obviously Sephora has seen a lot more brands come through their revolving door and has great advice for newer...2021-10-3016 minThey Get It#47.2 Taylor Frankel on how to launch your brand in 40+ countries, the impact of being a Canadian company with a largely American audience and how to think about marketing on an international scale.Most brands dream of having their products sold across the globe. Dreaming and getting it done are two totally different things and Taylor takes us through their “why” for the brand, which leads them to present Nudestix internationally. She talks about their strategy going through regional Sephora markets and how they’ve needed to adjust their business to meet local registration requirements. She also talks about the impact being a Canadian company has had on how they grow their audience in the US. Stay tuned for a special bonus section on mental health and the toll operating a global busine...2021-10-2813 minThey Get It#47-Pt. 1- How 17 year old Taylor Frankel started Nudestix as a first time entrepreneur, creating the no makeup makeup category and her advice to business owners everywhereTaylor and her co-founders started Nudestix when she was 17 years old. Think back to what you were doing at 17... I can only imagine the imposter syndrome she must have felt. In this episode, Taylor opens up about how she overcame being embarrassed about her age or experience starting Nudestix in high school. She gives advice for how to learn quickly and play to your strengths. She also talks about the nuances of creating a no makeup makeup category amidst the MAC era of heavy makeup being popular. Make sure to listen through to the end to hear Taylor's thoughts...2021-10-2629 minThey Get It#46-Part Three- How to use your loyal fanbase to test new products and keep your relationship with Whole Foods strong with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueRunning a two-channel business with ecommerce and retail is almost like running a business out of two brains. One is incredibly agile and experimental while the other is slow and temperamental. Cole and Allan talk through their product launch strategy, testing with the people they know will be loyal whether they like the product or not and how only the winners make it into retail. They also talk through their relationship with Whole Foods and the importance of keeping strong relationships with their retail partners- which isn’t always the easiest thing to do! Press play to hear Allan an...2021-10-2313 minThey Get It#45-Part Two-Seeing into the future of cult-followed products and how to think about competitors in a new space with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueIf you have a pulse, you’ve seen a huge emergence of non-alcoholic beverages on the market. New and old companies are competing for market share as the population finally gives this category the attention it deserves. In this episode, we hear how Allan and Cole think about the industry at large- why it’s growing, where other brands have gone wrong, what differentiates Acid League from the rest and how building a “League” of products builds the ultimate mote.2021-10-2120 minThey Get It#44- Pt 1- How to launch a new product every single week and wake up a neglected product category with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueMost young businesses work tirelessly to launch a single product a few times a year. There's a lot that goes into product development and it's not for the faint of heart. I don't know what that makes Acid League then... seeing as they release at least one new product every. single. week. It's insanity. They have somehow managed to turn nearly their entire company into product development and use their ecommerce store as the testing ground to determine what makes it to market through their retail partners. It's incredible. In this episode, you'll get to know Allan and Cole...2021-10-1931 minThey Get It#43 - Part Three - Getting into MEC, advice for new brands in the retail space and how to think about sales channels with David Luba, Co-Founder of TentreeIn retail, you can go one of two ways: you can open your own stores or you can place your products in other brands' stores. There are obviously pro's and con's to both but David talks about Tentree's intentionality in picking to distribute through established brands so they could focus on their mission: making saving the world the easy decision. This is an awesome episode for anyone thinking of getting into retail or maybe early in their retail journey. Press play to hear David tell us all about getting into over 2,000 stores across the globe! 2021-10-1610 minThey Get It#42- Part Two - The infinite game mindset, impacting tree planting communities turning into a technology company with David Luba, Co-Founder of TentreeWe talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain.2021-10-1419 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...2021-10-1224 minThey Get It#42- The infinite game mindset, impacting tree planting communities turning into a technology company with David Luba, Co-Founder of TentreeWe talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain. 2021-10-0722 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...2021-10-0616 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner and The Egg, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...2021-10-0526 minThey Get It#40- Making Your Products the Easy Choice, Conscious Consumption and Parenting While Growing Your Business with Sam Rayner and Caitlin Rushton, Founders of Better BasicsBeing a sustainable business alone doesn't cut it anymore. Sam and Caitlin understand that you cannot compromise on your products in order to win a category and actually change consumer behavior. Your products need to look the best, they need to be affordable, they need to be easy to buy and they need to have great branding around them. Sam and Caitlin also walk us through the tiniest micro-behaviors that you can implement today to have a positive impact on the world without a ton of effort. Finally, we bring this episode home with one of the most important...2021-09-2951 minThey Get It#39- Schedule hacking, managing a team, and the “perfect time” to quit your job with Emily Oliviera, Founder of Nu BeautyEmily Oliveira runs two businesses in 4 days every week. Yes, you read that right... 4 days! That's what happens when you're disciplined with how you spend your time. Emily shares advice for pulling the plug on your day job, how to divide your week for maximum efficiency and how to manage a team for first time entrepreneurs. Press play to hear all about it! Nu Beauty IGEmily Oliveira IGNu Beauty WebsiteThe 4 Agreements 2021-09-2248 minThey Get It#38- How to Acquire Customers Through Blog Content with Jamie Norwood, Co-Founder of StixImagine a world where the bulk of your traffic finds you through your blog content. You control the customer experience, you capture first party data and best of all… it’s free! In this episode, Jamie walks us through their perspective on content, how they’ve scaled Stix through two rounds of funding and launched several new products along the way. Press play to hear Jamie tell us all about it!Stix WebsiteThey Get It Website 2021-09-1545 minThey Get It#37- Living Undaunted with Kara Goldin, Founder and CEO of HintMy only advice for you today is to go buy Kara's book, Undaunted. Kara has accomplished so much throughout her career that we easily could have done an entire episode just highlighting each incredible milestone. I hope you'll appreciate that this episode gets tactical; instead of only focusing on the 'what' we focused a lot on the 'how'. The types of philosophies and approaches that helped scale Hint from a single case in Whole Foods to a multi-multi-million dollar empire. Press play to hear Kara tell us all about it! Hint Website 2021-09-081h 11They Get It#36- A Fast Bad Decision is Better Than a Good Slow One" with Denise Lee, Founder of AlalaDestined to be in Fashion, Denise recounts learnings from her career with Armani Exchange and Chris Burch. Although this episode could serve as a blueprint for building a retail-first fashion brand, Denise also sheds light on the theoretical side of scaling businesses. She talks about the power of working with a coach, mastering mental toughness, learning from mentors and always questioning the way things are done. Press play to her Denise tell us all about it! 2021-09-0148 min
They Get It#35- Sustainability is an oxymoron for businesses and why you should be responsible instead with Martica Wakeman, Co-Founder of SanikindHow many little bottles of hand sanitizer have you gone through over the past two years? My guess is that number is pretty high. This is exactly why Martica embarked on this journey to create the world's most sustainable hand sanitizer. In this episode she tells us about her background and interest in solving big problems, her first time journey into entrepreneurship and some tips on how to kill it on kickstarter. Press play to hear her tell us all about it! Georgette Packaging episode Loop Mission episode Tribe Beauty epi...2021-08-2554 minThey Get It#34- Healthcare but Make it Customer-Centric with Emma Stern, Co-Founder of Felix HealthImagine the perfect intersection between healthcare and a DTC brand...That's what Emma and her co-founder have built in Felix. Emma takes us through the legal and regulatory hoops they had to jump through in the early days of launching this company, which is no small feat. We do strongly believe that the work Emma and team have done will serve as a blueprint for the future of convenient healthcare and it's so exciting to watch! Press play to hear Emma tell us all about disrupting the prescription industry, finding the right team members for different company stages and...2021-08-1843 minThey Get It#33- Taking on the Resale Industry with Courtney Watkins, Founder of Mine & YoursThe resale industry is a really interesting space and something we didn't know a ton about. The value you provide to your customers is essentially merchandising the best products for them and helping them purchase the brands at a more affordable rate. Courtney tells us all about everything from shifting consumer preferences towards sustainability, to authenticating vintage luxury items to the types of customers that truly help scale this industry. There's also some really great bonus advice on working with co-founders and finding professional services that actually align with your values. Press play to hear Courtney tell us all...2021-08-1239 minThey Get It#32- Building a Retail Brand with Amanda & Laura Santino from PermissionSo much of entrepreneurship is identifying a gap in the market and finding a way to fill it. Amanda and Laura are first time entrepreneurs that found that gap in the Canadian fitness apparel market. They have worked hard to build a stunning retail brand that brings top brand names everyone, paying special attention to inclusive sizing and representative imagery. Press play to hear them tell us all about getting Permission off the ground!They Get It WebsiteThey Get It InstagramPermission WebsitePermission Instagram2021-08-0450 minThey Get It#31- Storytelling for Entrepreneurs with Kelsey and EmmaExciting News!! They Get It is officially signed with Babe Media!! This has been such a thrill, finding a network that we align with so well and actually making this partnership official. Stay tuned to hear us talk about it in this episode. The rest of the episode was inspired by the recent release of the Kylie Cosmetics YouTube series. I think we all know that Kylie Cosmetics has had its fair share of ups and downs but the most shocking part of it all is the level of storytelling talent on their team. I...2021-07-2134 minThey Get It#30- Creators are Businesses with Ro & Aaron of Pietra StudioLucky number #30! I'm sure we've all see influencers we follow launching their own lines and have been tempted to buy. Ro and Aaron are core members of Pietra Studio, a company that helps creators launch their own product lines. In this episode we covered so much ground-- everything from the history of the creator economy, future opportunities in the space and what it takes to actually launch a product line from start to finish. Press play and let Ro & Aaron tell you all about it! 2021-07-141h 06They Get It#29- The Importance of Knowing Your Numbers with Sheena Brady, Founder of Tease Tea & Founders FundSheena built Tease Tea into a $500,000 business on the backs of a single, $1,000 limit credit card. This sounds flashy and impressive but Sheena tells us that it was actually really difficult. Not only were there opportunity costs of not growing faster but it also pointed to a big blind spot for her: financial literacy. If you're interested in hearing how she overcame this hurdle, launched her own fund to make sure other women learn from her mistakes and what she values as an entrepreneur, press play and hear Sheena tell you all about it! 2021-07-0143 minThey Get It#28- As We Know Better, We Do Better with Brandi Leifso, Founder of Evio BeautyBrandi scaled Evio Beauty from $15, living in a homeless shelter to a $15M valuation in only 5 years. In this episode she talks about her struggles with her own mental health and how being open about her past experiences has created an overwhelming response from her audience. She also shares her mission towards a kinder and more conscious future and her plans to make that a reality. Press play and hear Brandi tell you all about it! 2021-06-0847 minThey Get It#27- Slow and Steady Wins the Race with Haley Bogaert, Owner of HB FaceIf you're on TikTok, you've probably seen Haley's video that went viral about malls being open but small businesses being prevented to reopen during the lockdown here in Toronto. She has grown a really impressive following of loyal clients and fans here in Toronto over the years. In this interview, she takes us through how she started hosting clients in her apartment, her mentality around growth and scaling her business, as well as her plans for the future of HB Face. 2021-06-0229 minThey Get It#26- Career Uncertainty with Emma & KelseyHow many people are contemplating career changes over the past few weeks? I feel like every second person is interviewing at other companies, testing the waters and seeing what offers are available to them. Others are choosing to leave the corporate lifestyle altogether in favor of freelance work and self employment. COVID fatigue is causing burnout and people are ready for a change! Press play to hear us talk it all through. 2021-05-2631 minThey Get It#25- How to Raise Millions of Dollars in VC and Sell Your Company with Katherine Homuth, Founder of SheertexKatherine is the epitome of the term 'serial entrepreneur'. She tells us in this episode how she got started in entrepreneurship from a very young age and quickly realized how valuable her network would be in building her future businesses. We hear about how successful business owners need to be tenacious and unwavering but I think Katherine allows us to peek into the lives of the people who truly do it right. You could even say... she gets it 😏She peels back the layers of raising funding and walks through the process of exiting a company. This is a sup...2021-05-191h 08They Get It#24- The Business that Wants to Go 'Out of Business' with Sara de Zarraga, Founder of Flare"The bracelet that could save your life". In this episode, Sara tells us how she and her business partner, Quinn, came up with this idea after being frustrated by the lack of safety tools on the market. She walks us through how important it is to hire the *right* people for a purpose-driven company, how she and Quinn launched both a product and an app as first time founders and how asking for help can go a really long way. Press play and let her tell you all about it. 2021-05-1251 minThey Get It#23- Manufacturing a Product as First Time Founders, with Lisa Weir and Dalia Shankman of Ally.This week, we sat down with Lisa and Dalia to talk about all things manufacturing. This is new territory for us as most of our guests to date have been manufacturing or making products in-house. Lisa and Dalia talk about the stress of relinquishing control of their 'product baby' in the early stages and the paranoia that accompanies long lead times on new ideas. They shared so much good advice on things like industrial designers, why they chose to meet with the manufacturer face to face, how they're staggering the launch of new variations of their product! Press play...2021-05-0544 minThey Get It#22- When Oprah Tells You to Take Up Space with Jennifer Brodeur, Founder of JB Skin SävviNot only is JB a celebrity skin guru, working with the likes of Oprah Winfrey, Michelle & Barack Obama, over the past decade but she's also an incredibly special entrepreneur. In this episode, you'll hear how she's gone through the trials of closing one business due to the recession and having to pivot to keep a roof over her kids' heads but you'll also hear an unmatched sense of gratitude & humility. This is a reminder for every single listener to be mindful of how you show up and the impact you have on every single person you meet. Press play...2021-04-2846 minThey Get It#21- Creative Strategy with Kyla Nobrega, Founder of Babe CreativeDo you feel like the IG algorithm changes by the minute? We're always surprised by how much effort & planning it takes to publish good content consistently. That's where working with an agency like Babe Creative can be a massive advantage for founders. They do a bit of everything from email marketing to design to social media management, which helps brands share a unified message across channels. If you're curious about how to work with an agency like Babe, press play and hear Kyla tell us all about it. 2021-04-2138 minThey Get It#20- TikTok as a Sales Channel with Jenna, Founder of The Silk LabsI'm embarrassed to admit how many hours I've spent scrolling through TikTok. If you're in the same boat, you've probably seen the Silk Labs' content of seamstresses sewing beautiful silk scrunchies & hair ties. Not only did Jenna's first few TikToks go viral but she's managed to sustain a really impressive audience on the platform. She attributes the majority of her sales to TikTok content, which isn't bad for free marketing. In this episode we got to talk to Jenna about her journey scaling The Silk Labs during the pandemic- press play to hear her tell us all about it! 2021-04-1441 minThey Get It#19- Imposter Syndrome with Emma & KelseyIt's just us this week! We've gotten a lot of feedback from our listeners about this feeling of imposter syndrome and it's something we know all too well ourselves. In this episode, we talk through our own experiences feeling unequipped to handle what life throws at us and how we've overcome it. We're definitely not perfect and have a lot of work to do but these are the things that have been helpful to us so far! Give it a listen and let us know what you think. 2021-04-0724 minThey Get It#18- It's Either Purchase Orders or Restraining Orders with Greg Macdonald, Founder of BathoriumYes, this title is a direct quote from Greg during our episode- not only is it hilarious but it's also just good advice for getting into retailers. He's done so much with Bathorium over the past 7 years, despite keeping his full time job. In this episode, Greg tells us stories about luxurious baths off the coast of Italy, landing a spot on Good Morning America and his plans to take Bathroium on full time. Press play and hear Greg tell you all about it! 2021-03-3142 minThey Get It#17- Do Things That Don't Scale with Kavisha Mirza, Founder of EvrēdāWe've been seeing the benefits of hyper-personalization across ecommerce- brands leveraging quizzes to make product recommendations, setting up hyper-segmented email flows to personalize communication with clients and even custom formulation of products based on customer needs. Kavisha tells us about her journey from creating fully custom skincare products for clients to using that data to build a product line. Press play and let her tell us all about it! 2021-03-2444 minThey Get It#16- The Circular Economy with David, Founder of LOOPDo you ever think about the produce that doesn't get purchased at the grocery store? With such a short shelf life and such high consumer expectations, it's no surprise that food waste is a huge problem in North America. David walks us through his mission of repurposing unwanted fruits & vegetables into amazing products to create what he refers to as, the circular economy. Grocery stores benefit from selling produce they otherwise would have thrown out, the end consumers benefit from cheaper prices (thanks to lower product costs), and the Earth benefits from less food waste piling up in landfills...2021-03-1739 minThey Get It#15- Dating as Entrepreneurs with Zack Honarvar, Founder of One Day Entertainment & Erika Siegner, Founder of Quantum Greens and Cyclone Spin StudioZack and Erika have been together for 3 years despite founding 3 growing businesses and living in two different countries. They share their tips for dating another entrepreneur, doing long distance and prioritizing their time with friends & family. If you're an entrepreneur or in a relationship with an entrepreneur, this one's for you.2021-03-1044 minThey Get It#14- Curbing Caffeine Addiction with Karen, Co-Founder of It's BlumeIt's 3pm. You're craving coffee but you've already had two cups. Do you go for the third and risk the caffeine overload? It's Blume is an amazing substitute for the afternoon latte. These products are more than just drinks to their customers, they're rituals. Need proof? Just take a look at the hundreds of reviews on every single product on It's Blume's website. Press play and let Karen tell you how she's done it! 2021-03-0340 minThey Get It#13- I Bet You Didn't Know This About Packaging with Sarah, Founder of Georgette PackagingWhy do I still have my iPhone box from 3 phones ago? Why am I so drawn to unboxing videos? There's just something about great packaging that makes a brand stand out. Maybe it's a first impression thing? We know we like a product before we even lay eyes on it. Sarah breaks down packaging 101 for us in this episode. If you're curious about how to make your packaging stand out, what happens to the packages after your customers have received them or how companies like Georgette are giving back to our planet, press play and hear Sarah tell us...2021-02-2438 minThey Get It#12- Meditating for Entrepreneurs with Carolyn & Steph, Co-Founders of HoameIf you're from Toronto and/or into mediation, there's a really good chance you've heard of Hoame. Steph and Carolyn tell us about their experiences working together for nearly a decade before opening up this studio. They share what the transition was like from practicing therapists and educators to needing to deal with building renovations and contractors. It sounds like a complete 180 but these two open up about a lot of similarities between therapy and running a mediation empire. Press play to hear all about it! 2021-02-1739 minThey Get It#11- Resilience & Chocolate Sneakers with Nick, Co-Founder of Midday SquaresToo many entrepreneurs only show the "pretty picture" version of the business they're building. Nick does not. He tells it like it is and opens up in this episode about everything they've gone through as a company. We're talking about some really devastating stuff- like taking bets with $0 in the bank account, mold appearing on the day investors are visiting, losing a team member and so much more. Life isn't perfect but Nick and Midday Squares are resilient and having a good time while they're at it. If this episode doesn't get you excited to take down the next...2021-02-1143 minThey Get It#10- All Things Content with Steph Gee, Co-Founder of Gee BeautyIf you're on IG, you've probably seen Steph Gee's content. She strikes this balance of being relatable & informative without sacrificing the opportunity to share Gee's products. In this episode, she takes us through the buckets of content she produces, how far in advance she's planning content and what tools support her content production. For anyone thinking of leveraging content to draw in new customers and build a community, this episode is a must listen! 2021-02-0344 minThey Get It#9- How to Land 4 Offers on Dragon's Den with Connie Lo, Co-Founder of Three Ships BeautyIf you're anything like us, you've grown up watching founder after founder pitch Dragons for investment. Connie and Laura were on the most recent season of Dragon's Den and managed to secure 4 offers from nearly every Dragon- which is incredibly rare. Connie walks us through how they came up with their valuation, how they think about 'Smart Money' and the brand's plans for retail world domination. If you're interested in the 'behind the scenes' look at being on the show, press play and Connie will tell you all about it!2021-01-2740 minThey Get It#8- Coaching for Entrepreneurs with Taylor, Founder of Elevate And ExpandWhat is a coach? Why is everyone talking about coaching? How are they different than therapists? How do I find someone to work with? Taylor answers tons of coaching questions in this episode. We also talk through our experiences with coaches and their ability to uncover interests or fears we didn't acknowledge before. If you're thinking a coach might be helpful and want to hear where to go next, press play and Taylor will tell you all about it! 2021-01-2141 minThey Get It#7- Sell Where Your Customers Are with Hannah, Co-Founder of AiIf you're half listening to this episode, you might not realize how much Hannah and her family have overcome in building Ai. Being a small batch retailer means they can quickly pivot when people stop going into retail shops and start working through Zoom. The relationships that were once built in-store now happen through 4 hour IG DM conversations. Virtual shelves filled with handbags shift to hair and mask accessories as people want to feel good working at home. A lot has changed for them in the past year but stunning products, caring deeply about their customers and their tight-knit...2021-01-1548 minThey Get It#6- How to Push Past the Comparison Trap with Jacqueline, Founder of Sarisha BeautyJacqueline and her brand, Sarisha Beauty, were first brought to our attention by another podcast guest, Julia of 2Peonies. We always try to emphasize the power of community and hearing how natural their relationship was made this episode a no-brainer. As the title of this episode describes, Jacqueline is super honest about her initial inclination to compare herself to other brands. As founders, it's a trap everyone falls into from time to time. Despite those natural tendencies, she's remained true to herself with everything from unique packaging to product development to choosing wholesale partners. Press play and get ready...2021-01-0844 minThey Get It#5- It's Not Always Glamorous with Bili Boboe-Balogun, Founder of Tribe Beauty BoxThis episode is exactly what we intended to create when we launched They Get It. If you haven't heard of Tribe already, it's a curated beauty subscription box that features products from indie, female-founded beauty brands. Bili has been running Tribe for the past 3 years and recounts her experiences building her audience, developing her affiliate program and the challenges of scaling business as a solo entrepreneur. If you want to hear that entrepreneurship is all rainbows and sunshine, I wouldn't recommend this episode. If you're ready to hear the highs and the lows of an incredible founder as she...2021-01-0145 minThey Get It#4- The Importance of Great Branding in the Wellness Category with Siff Haider, Co-Founder of ArraeThis interview is close to our hearts- Siff shares Arrae's origin story, how they launched a disrupter product thanks to the power of great branding and their go to market strategy using influencer relationships. Their story is a testament to the 'whole picture' brand strategy. Yes, they have a great product, but what are all the other components to growing a really successful brand? Press 'play' and hear Siff tell us all about it. 2020-12-2543 minThey Get It#3- What it Means to Act on Opportunities with Sarah Keast, Co-Founder of Crying Out LoudCrying Out Loud was founded by four friends who met as a result of their husbands' passing. Not only in Sarah hilarious to chat with but she gives example after example of what it means to act on the opportunities as they present themselves to you. She tells us about the journey of forming friendships with her co-founders, identifying a potential business idea and the numerous pivots made since then. 2020-12-1651 minThey Get It#2- Emma & Kelsey's Take on Productivity2020 has been a crazy year but we've noticed that, while most people are struggling, some people are thriving. In this episode, we share our thoughts on everything from morning routines to launching a business in the midst of a global pandemic. 2020-12-1637 minThey Get It#1- There's beauty in the constraints with Julia Shelton from 2Peonies2Peonies is an affordable, minimal floral subscription business designed to help people practice self-care without breaking the bank. This episode covers everything from the exact moment Julia decided to leave her full time job to bootstrapping a floral subscription start up to the power of brand partnerships. Julia is such a great example of someone who trusts her intuition and has built a beautiful brand & product as a result! 2020-12-1637 minThey Get ItThey Get It TrailerWow. We are SO excited to share this with you!Welcome to They Get It, the podcast that features the brands and founders who just 'Get It'. Who are we? What is this podcast about? What can you expect? Keep listening to find out! 2020-12-1602 min