Shows
MozPod with Chima MmejeEp 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEOEver wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!
Thank you to our guest, Kelvin Newman:
https://www.linkedin.com/in/kelvinnewman
https://twitter.com/kelvinnewman
This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/Ke...2024-09-1631 min
The Digital Marketing PodcastUsing Events To Build Movements, Not Moments with Kelvin NewmanIf you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: Have any f...2024-07-1228 min
The Dan Assor Show #eventprofsEP117: "From Pub Meetups to The World's Largest SEO Conference : The Brighton SEO Story with Kelvin Newman"Welcome to another episode of The Dan Assor Show. In this episode, we sit down with Kelvin Newman, the mastermind behind brightonSEO, the world's largest search marketing conference & Trade Show. Kelvin shares his incredible journey from a small meetup in a pub in Brighton, England, to organising events in the UK and US attended by thousands of digital marketers from over 50 countries.
Join us as we delve into;
Kelvin's early days in the music industry and how his passion for events began.
The evolution of Brighton SEO and Rough Agenda, including the exciting expansion to the...2024-06-2142 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastHighlights From Brighton SEO USA 2023 -- Kelvin Newman // brightonSEOKelvin Newman, Founder of brightonSEO, discusses highlights from brightonSEO USA 2023. Despite the abundance of online SEO resources, the unique value of in-person events remains unparalleled. brightonSEO's two-day event in San Diego brought together individuals from across the globe to exchange insights, network, and delve into an array of topics critical to the SEO and search community. Today, Kelvin shares the highlights from brightonSEO San Diego 2023. Show NotesConnect With: Kelvin Newman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2023-12-1129 min
Marketing Speak423. Confessions of a Conference Organizer with Kelvin NewmanYou should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences. Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships. Explore his forward-looking wisdom to make the most of the ever-evolving co...2023-11-1551 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastBrighton SEO Comes The USA -- Kelvin Newman // brightonSEOKelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to bring the SEO community together like never before. Today, Kelvin discusses the journey and highlights of bringing brightonSEO to the USA. Show NotesConnect With: Kelvin Newman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at...2023-11-0323 min
The Internet Marketing Podcast#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough AgendaIn this episode we’re joined by our former host, Kelvin Newman.Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.…and it’s about to get even bigger.Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.In this epi...2023-10-1931 min
Suds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEOMy guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.
The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.
Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in...2023-08-0831 minSuds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEOMy guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.
The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.
Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in...2023-08-0831 minSuds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 171 - Kelvin Newman, founder of BrightonSEOMy guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.
The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.
Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in...2023-08-0831 min
Azeem Digital Asks - The All-Round Digital Marketing Podcast43 - Kelvin Newman on BrightonSEO, and the safe return of in-person marketing conferences during COVIDMy guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year.
Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO.
In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
In this episode, we discuss:
The challenges faced during COVID in 2020, and moving an in person event...2021-05-2632 min
brightonSEO's podcastAlec Burns - Applying The Pareto Principle to Amazon AdvertisingRecently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.2019-11-1118 minbrightonSEO's podcastKirk Williams - My Top Shopping Ad Tips for 2019, Building & ManagingWhether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.2019-11-1124 minbrightonSEO's podcastDuane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your BrandCustomer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?2019-11-1123 minbrightonSEO's podcastLouise Childs - Supercharging PPC performance with GAUsing various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.2019-11-1017 minbrightonSEO's podcastCorey Lendrum - De-Junking Google Ads AccountsMy talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.2019-11-1021 minbrightonSEO's podcastRob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart biddingThis talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.2019-11-1020 minbrightonSEO's podcastJames Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovationWhenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.2019-11-0921 minbrightonSEO's podcastRichard Falconer - Stacking the Adwords deckGoogle's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.2019-11-0920 minbrightonSEO's podcastNadya Birca - The use of PPC for multi-channel audience managementThe benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.2019-11-0919 minbrightonSEO's podcastMatthew Soakell - The Future Is Here – A Paid Search Perspective On AutomationMatthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.2019-11-0823 minbrightonSEO's podcastHalide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best PracticeMachine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it's changing the way we are managing Google Ads accounts.2019-11-0818 minbrightonSEO's podcastNils Rooijmans - Keeping an Eye on Google's AI using ScriptsGoogle is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use step-by-step approach to analyse the impact of some of Google Ads latest AI algorithms, as well as a way to regain some control using scripts.2019-11-0819 minbrightonSEO's podcastDamian Koblintz - Simplifying AttributionEver wondered why the numbers don't quite add up? This is a look at how modern attribution evolved to solve a problem of our own making, helped enable Brexit and generally gave us all a headache. Then some suggestions on how we might simplify our approach to valuation of media channels and customer interactions and act a bit more rationally.2019-11-0722 minbrightonSEO's podcastBethan Vincent - Running a high-performing marketing team using the Agile/Scrum frameworkIn this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing developers processes and tooling to deliver and monitor iterative improvements. 2019-11-0723 minbrightonSEO's podcastMichelle Vickerman - Advanced Supermetrics & Google Sheets for DummiesPractical examples of exactly what you can do with Supermetrics, how to build clear dashboards by manipulating data in Google Sheets and why this is useful for accurate reporting and forecasting as well as time saving.2019-11-0719 minbrightonSEO's podcastAndraz Stalec - 5 false assumptions about your trafficAnalyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.2019-11-0721 minbrightonSEO's podcastRob Millard - How we got 2,000 journalists to start using audience dataIn larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.2019-11-0624 minbrightonSEO's podcastKelly Edwards - How to use DataStudio to understand the impact of contentFinding the impact of content - both commercial and creative - can be difficult and involves a lot of different tools. From pageviews, rankings, search terms, CTR, conversion rate and more, it's a lot of data to process from different places. But by pulling data into DataStudio in a visual way, you'll save time and effort, giving more time to make those improvements.2019-11-0616 minbrightonSEO's podcastYulan Lin - Data Studio: Developer Features and new product developmentsData Studio updates + developer features - how to use it to visualize and create dashboard for your data.2019-11-0623 minbrightonSEO's podcastAdam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture themExperts in marketing attribution since 2002, Mediahawk know how to track all of your conversions from all of your channels - whether that's digital, offline or by phone. Correctly identifying all of your conversions is key to creating a positive ROI for your business or your agency clients. We'll show you what you're missing and more importantly, how to fix it!2019-11-0519 minbrightonSEO's podcastStephen Pavlovich - Experiment culture: creating a culture that celebrates failure and drives performanceMore and more companies recognise that the more they experiment, the faster they grow. But many are sabotaging their culture of experimentation – without knowing it. In this session, Stephen Pavlovich, CEO at Conversion, will show what they're doing wrong (and how they can fix it).2019-11-0518 minbrightonSEO's podcastChloe Fair - Traffic vs conversions - how SEO and CRO can work togetherSEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages targeting a broad range of queries from high to low intent.2019-11-0520 minbrightonSEO's podcastMatthew Kay - Weighted sort: Google's not-so-hidden algorithm that could transform your marketingWeighted sort is an algorithm - tucked away in certain reports within Google Analytics - that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA - but there are far wider reaching applications. In this session, I'll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.2019-11-0416 minbrightonSEO's podcastAzeem Ahmad - No Customer? No Problem! Tips to measure on site behaviour using signalsMany of us work with businesses that have a brick and mortar presence as well as a digital presence. Quite often, there is a disconnect between what happens online vs what happens online in terms of customer behaviour. In this talk, I'll show you some of the methods you can use to measure this online using behaviour signals - to help you improve your online performance.2019-11-0419 minbrightonSEO's podcastAdam Englebright - BigQuery without Analytics 360Find out how to get around one of the major limitation of Google Analytics—unsampled data—without having to upgrade to 360, and explore the potential for analysis opened up by BigQuery.2019-11-0419 minbrightonSEO's podcastWesley Maynard - Increase your level cap with the SEO Performance expansion packI'll be talking about how brining design, UX, technical performance, CRO, data dashboards and editorial skills into your daily work flow will make you a better SEOer. As a by product - you'll become indispensable to your clients/bosses.2019-11-0321 minbrightonSEO's podcastIvano Di Biasi - SEOZoom a different approach to professional SEO ToolsSEO Tools innovation developing tools that help every professional involved in the SEO process, from keyword research to technical SEO and strategic copywriting.2019-11-0318 minbrightonSEO's podcastDixon Jones - New development at MajesticMajestic has spent the last year working on some new developments. Be among the first to find out what they are. If you are a blogger, there will be news. If you are a link builder, there will be a game changer.2019-11-0219 minbrightonSEO's podcastJoshua Hardwick - How to find link building opportunities using AhrefsUsing Ahrefs' tools to find high-quality link opportunities quickly and efficiently.2019-11-0216 minbrightonSEO's podcastWill Hobson - How reactive PR can lead to LINKSI’ll be talking about using reactive PR techniques to aid your link building strategy. Everything from Love Island to heatwaves.2019-11-0211 minbrightonSEO's podcastAdrian Kempiak - Neadoo's CRM - a better way to report and communicateMy talk is about our fresh CRM, which provides better reporting possibilities for SEO Agencies.2019-11-0118 minbrightonSEO's podcastAdam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture themWhen looking at marketing campaigns, a lot of marketers don't take in to account all conversion channels - and this can lead to missing up to 60% of your conversions! This talk will help you identify if you're missing out, what you're missing out on and how to fix it.2019-11-0118 minbrightonSEO's podcastRoss Paton - Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROICorvidae uses cutting edge data querying technology to combine normally siloed data. Using this unified data, it can analyse our clients digital marketing channels and ATL activity. This allows efficiencies in strategy to be unlocked, allowing more effective campaigns with reduced spend.2019-11-0115 minbrightonSEO's podcastDaiana Damacus - Why B2B product marketers must be brave to succeed internationallyB2B product marketers face a wealth of challenges when trying to integrate global digital marketing into traditionally offline manufacturing businesses. Daiana will address common issues faced by B2B brands including setting expectations, branding and targeting and share tips for how digital channels can effectively be used to win customers around the world2019-10-3137 minbrightonSEO's podcastZanna Pupele - How to increase global traffic and rankings with answer box optimisationIn many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. Using examples from a recent case study, Zanna will demonstrate how optimising for these positions can have a positive impact on the rankings and CTRs of non-branded keywords in markets like Germany and Italy, as well as give you a competitive edge in the future.2019-10-3125 minbrightonSEO's podcastOlivia Lofts - Why translating your keywords and ads is a bad idea in PPC/paid mediaThis talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice when targeting international audiences and the first steps in getting your multi-lingual campaigns right.2019-10-3018 minbrightonSEO's podcastAnlieka Marconi - How to Drive Global Sales with Social SellingDiscover how social selling could change your approach to global sales and bring big results. Anlieka will share tips on how to develop a successful social selling strategy from choosing the right people and optimising profiles, to growing your network and maintaining engagement. She’ll also discuss how social selling fits into a wider global social strategy and how to measure the results.2019-10-3022 minbrightonSEO's podcastJake Potter - Using LinkedIn Paid Ads to support a lead generation campaignJoin Jake Potter, Global Social Media Manager at Colt Technology Services as he shares how Colt generated leads through an always on paid social strategy, focussed on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.2019-10-3020 minbrightonSEO's podcastYumna Kumran - The Relationship Between Pop Culture and Social Media Marketing!Both social media marketing and pop culture dominate our screens - be it our smartphones, TVs, tablets or laptops. The relationship between them isn’t exactly Barack and Michelle Obama level, but it’s certainly a strong one. In this talk, find out how pairing the two can be a match made in heaven.2019-10-2917 minbrightonSEO's podcastMarie Page - How to get Facebook Groups working for your businessFacebook itself is putting increasing emphasis on Facebook Groups with renewed focus on building communities rather than supporting commercial Pages. With a host of new features for Groups as well as significant algorithmic advantage, what can brands and businesses do to harness the opportunities that Groups offer? This session will look at how Groups can work for you as a business when put as a core part of social media strategy. You'll come away inspired with ideas and armed with practical tips on how to set up and run an effective Group.2019-10-2921 minbrightonSEO's podcastHannah Clare - How we got Brighton to #BeMoreSnailIn Autumn 2018, we held a fundraising art trail to encourage the residents of Brighton and Hove to get out, #BeMoreSnail and enjoy the slower parts of life. This is an overview of our digital campaign and how we raised £300,000 for the hospice and achieved 31 million impressions on our hashtag over 10 weeks.2019-10-2917 minbrightonSEO's podcastAlex Major - Supercharge your Google Shopping campaignsSimply listing your products on advertising systems like Google or Facebook isn’t automatically going to take your revenue stratospheric. Sorry to burst that bubble. Google Shopping is super smart – sophisticated algorithms doing most of the hard work behind the scenes, it all seems hassle-free to start with. But scratch a little beyond the surface, and there are bundles of metrics and about a gazillion different ways to experiment. Getting it right, takes a whole lot of data wizardry. We’ve got some of the best brains in the industry optimising our custom bidding algorithms and product feeds...2019-10-2819 minbrightonSEO's podcastFrederik Hyldig - E-commerce PPC in an Automated WorldAs technology improves we see an increasing amount of automation in the field of PPC. With this comes democratization of the technology giving everybody access to the same possibilities. So how do you win in a world where the same advanced technology is available to everyone?2019-10-2827 minbrightonSEO's podcastPınar Ünsal - Growing Ecommerce Revenue with Google Ads in a Declining EconomyTo successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting. In my presentation I will not only talk about how the implementation of an Exact/BMM Keywords separated account strategy has had a proven track-record on lifting one of our client’s ecommerce revenue, but also on how powerful smart shopping campaigns can be within your Google Ads strategy. Additionally, I want to dive in further and give useful, hands-on Google Ads optimisation tips such as...2019-10-2824 minbrightonSEO's podcastCiara Serrano Temprado - My traffic is gone! Where the heck did it go?It's a checklist about what to do when you realise that you are losing organic traffic: which things should you check and some tips and ideas of what can you do to do to recover it.2019-10-2715 minbrightonSEO's podcastRohit Nargunde - Getting the most from Bing Webmaster ToolsSearch engine optimization is a two way street. As webmasters continuously try to adapt and improve their site to maximize traffic, search engine also continuously evolve their algorithm to meet the demands of changing ecosystem. Hear from Bing webmaster tools on what they consider as good SEO practices and learn about solutions to maximize your discoverability on Bing.2019-10-2714 minbrightonSEO's podcastJeroen Maljers - Most Important PPC Updates From The Last 12 MonthsWith the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns - everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.2019-10-2722 minbrightonSEO's podcastDanny McMillan - Amazon PPC - The Science Lab Of Your Amazon BusinessHow to implement a series of strategy to improve your Amazon Sponsored Ads.2019-10-2613 minbrightonSEO's podcastPrabhat Shah - How to create Amazon Advertising campaigns without targeting any keywords?Advertisers are now able to target customers by product or category. Targets can be similar products or complementary products. Category can be narrowed down to a specific subcategory or broad category. In both cases, you can add negative ASINs and exclude your own products.2019-10-2617 minbrightonSEO's podcastKatherine Khoo - Understanding Amazon's A9 AlgorithmIn the game of multi-channel eCommerce, SEO is not just about Google. With 44% of product searches starting on Amazon, it's essential you're ranking well if you/your client sell here. So come and learn about how Amazon's A9 product ranking algorithm works and to ensure your products are being found.2019-10-2620 minbrightonSEO's podcastMike Osolinski - Utilizing the power of PowerShell for SEOPowerShell is a command line tool typically used by system administrators to automate network administration tasks however it’s potential uses goes far beyond this purpose. This talk will cover a range of ways in which with little or no coding experience PowerShell can be used to perform SEO tasks such as connecting to API’s, scraping webpages, manipulating data and much more.2019-10-2525 minbrightonSEO's podcastSabine Langmann - How Basic Programming Skills Can Save You a Ton of TimeThis session shows the audience how much time can be saved if only they'd learn basic programming skills. You'll learn which programming language can be useful for which SEO task and why it saves time. Apart from that, you'll gain an overview of how long it usually takes to learn the skills as opposed to how much time it saves.2019-10-2518 minbrightonSEO's podcastDana DiTomaso - Insights, Not Data: Automated Reporting That WorksSpending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don't. In this talk, you'll learn how to make automated reports that don't suck - freeing you up to spend your time on insights, not data collection.2019-10-2518 minbrightonSEO's podcastDatame Tubotamuno - From Knowledge Graphs to Commonsense Knowledge GraphsKnowledge Graphs have vastly improved search in the age of the semantic web. Here comes Commonsense Knowledge Graphs. A more dynamic version of today's knowledge graph.2019-10-2519 minbrightonSEO's podcastTazmin Suleman - Age diversity in SEO and why it is importantIn this session Tazmin will explore what diversity is present in the SEO industry, and the advantages of age diversity to your teams.2019-10-2419 minbrightonSEO's podcastAmy McManus - Keep Up or Give Up: Imposter Syndrome, Burnout and Mental Health in DigitalThe digital industry has come high-up the list alongside the likes on law and medicine when it comes to figures on stress, mental health issues and burnout. For an industry that has to be constantly ahead, why does it fail so frequently when it comes to these core issues? Why is Imposter Syndrome so common amongst digital talent? How do we recognise and prevent burnout in our teams? This isn't an airy fairy, holding hands, everyone sing together talk; this frank and real.2019-10-2419 minbrightonSEO's podcastAllegra Chapman - Happiness will make you richBeing happy at work isn't just a nice, fluffy thing that businesses should talk about to make themselves look good. If you and your team are happy at work the business will be more productive and more efficient. This talk will show you how to create a work culture that saves and makes you money.2019-10-2420 minbrightonSEO's podcastKirk Williams - I Don’t Know How to Run Shopping Ads, and At This Point I’m Too Afraid To AskWhether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Smart Shopping talk coming from Google?), yet you still don't know the ins-and-outs of your Shopping program. In this session, we'll start from the ground up as we discuss best practices for feed creation and campaign strategy to keep you up on the most important Shopping Ads changes in 2019.2019-10-2324 minbrightonSEO's podcastJacob Tibbott - Beat The Competition With Gmail Ads: Email-less Email MarketingLearn how we beat the competition and boosted brand engagement through the use of highly targeted gmail ads. We ran a number of studies to assess the effectiveness of gmail ads, great for those who took a hit to their list after GDPR.2019-10-2317 minbrightonSEO's podcastAmy Bishop - Data-Driven Remarketing Strategies & Tactics for Every BusinessThis session will be focused on the data analyses and strategic considerations required to build effective remarketing campaigns.2019-10-2318 minbrightonSEO's podcastRumble Romagnoli - Collating data using Data Studio, Supermetrics, Funnel & friends to create blinding SEO reports!Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.2019-10-2223 minbrightonSEO's podcastAleyda Solis - What makes your SEO fail (and how to fix it)In this session, Aleyda will go through the main causes of SEO processes failure - from a lack of organic search growth, expectations mismatch, delayed technical implementation, non-existing content support, to communication challenges... she will go through the main scenarios that challenge the successful execution of the SEO process and provide actionable tips to fix them, or avoid them.2019-10-2226 minbrightonSEO's podcastDixon Jones - How PageRank Really WorksGoogle's PageRank algorithm is no longer visible to Search Marketers, but it is a beautiful mathematical formula which remains the cornerstone of what made Google great. The maths is there for evertone to see, but remarkably few SEOs ever took the time to understand it. This presentation breaks the maths down into simple Excel formulas and unmasks the formula. The observations about how a page can be affected by otherwise unobservable changes will blow the minds of some people at BrightonSEO and reinforce the suspicions of others.2019-10-2119 minbrightonSEO's podcastChris Liversidge - How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study)A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies. Learn how to adjust TV & Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.2019-10-2119 minbrightonSEO's podcastBjörn Darko - From Market to Insights to Strategy - How SEO & Content really impact BusinessLooking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications. In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you...2019-10-2119 minbrightonSEO's podcastAlexandre Sigoigne - How to build perfect product landing pagesProduct landing pages are often the last thing ecommerce marketers are taking care of. It's a shame when you know the power of a great product content strategy and the traffic growth it may drive. Let's discover how to build better product pages to reach more traffic and optimize conversion rates.2019-10-2021 minbrightonSEO's podcastBen Barker - Practical eCommerce Tips to Drive Up ROI and Save TimeCovering not only SEO, but PPC as well as smart ways of doing the often long and laborious manual tasks to drive business level changes that can scale.2019-10-2024 minbrightonSEO's podcastKenneth Wernst Christensen - A deep dive into the SEO strategy of the UK’s 80 largest e-commerce sitesA case study of UK's 80 biggest e-commerce sites: evaluating and analysing their current SEO performance.2019-10-2012 minbrightonSEO's podcastLuci Wood - Tips for optimising for Google DiscoverThis talk will look at the latest developments in Google Discover and provide you with actionable tips to improve your chances of being visible in this rising new vertical of search.2019-10-1920 minbrightonSEO's podcastSolenn Boulic - Tracking Growth with AMP AnalyticsAs the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have s...2019-10-1920 minbrightonSEO's podcastFrank Vitovitch - Living in a Mobile First (Indexing) WorldA large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.2019-10-1920 minbrightonSEO's podcastShannon Maybury & Sonali Ohrie - How To Own Influencer & Content CampaignsHow to identify growth opportunities both on & off site through the deployment of content. Bringing together SEO best practice and brand marketing to increase organic performance across multiple markets.2019-10-1811 minbrightonSEO's podcastRoss Tavendale - Artificial Relationships: How we used Google'a AI to read the Guardian and befriend journalistsThe talk is about using Google's AI suite of natural language processing and machine learning APIs in order to read every article a journalist has ever created and to write content they care about....all using a robot to help us run programmatic PR campaigns at scale. The talk will be split between the art brain and the science brain showing how the content is discovered, made and pitched as well as a look behind the scenes of the technology that is powering it.2019-10-1817 min
Founder Chats with beepurpleInterview with Kelvin Newman of BrightonSEO | Founder Chats with beepurpleKelvin Newman joins us for episode five to talk about the rise of legendary digital marketing conference Brighton SEO. This free event runs twice a year in 5,000-capacity Brighton Centre, but famously started in a room above a pub in the city centre. Kelvin shares his journey and explains the business model that has enabled his team to grow what is perhaps the biggest search engine optimisation event in the world. beepurple is the University of Brighton's entrepreneurship support service.2019-07-2345 min
The Digital Marketing Podcast by Exposure NinjaThe Future (and Present) of SEO with Kelvin Newman from BrightonSEOIn today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda. BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton! As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what...2019-03-0540 min
The Internet Marketing Podcast#389 - Training in SEO - With Kelvin Newman and Danny RichmanIn this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that...2017-04-1320 min
Internet Marketing: Insider Tips and Advice for Online Marketing#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin NewmanIn today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively.
Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns. For information regarding your data privacy, visit acast.com/privacy2017-03-0214 min
The SiteVisibility Internet Marketing Podcast#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin NewmanIn today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively.
Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns.
See acast.com/privacy for privacy and opt-out information.2017-03-0214 min
The Internet Marketing Podcast#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin NewmanIn today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively. Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns. Hosted on Acast. See acast.com/privacy for more information.2017-03-0214 min
Internet Marketing: Insider Tips and Advice for Online Marketing#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin NewmanIn today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively.
Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns.
See acast.com/privacy for privacy and opt-out information.
2017-03-0214 min
The ClickZ Digital Marketing Podcast4. Kelvin Newman: Search marketing - what are the major trends in 2016?Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO.
In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.2016-02-1231 minThe ClickZ Digital Marketing Podcast4. Kelvin Newman: Search marketing - what are the major trends in 2016?Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO.
In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.2016-02-1231 min
The Internet Marketing PodcastTechnical and Onsite SEO with Kelvin Newman — Internet Marketing Podcast #317In today’s podcast Kelvin Newman goes through the main steps that a website should follow to being properly crawled and indexed by Search Engines. He will be providing tips and ... Hosted on Acast. See acast.com/privacy for more information.2015-11-1937 min
The Internet Marketing PodcastPERSONALITY IN EMAIL MARKETING – KELVIN NEWMAN – PODCAST EPISODE #242In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing Hosted on Acast. See acast.com/privacy for more information.2014-04-1522 min
The SiteVisibility Internet Marketing PodcastHANDOVER TO FELICE – KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #240This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.
See acast.com/privacy for privacy and opt-out information.2014-04-0109 min
The Internet Marketing PodcastHANDOVER TO FELICE – KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #240This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show. Hosted on Acast. See acast.com/privacy for more information.2014-04-0109 min
The Internet Marketing PodcastCHOOSING AN SEO AGENCY – FELICE AYLING AND KELVIN NEWMAN – PODCAST EPISODE #239In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision. Hosted on Acast. See acast.com/privacy for more information.2014-03-2514 min
The Internet Marketing PodcastQ & A WITH KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #238In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.2014-03-1919 min
Game ChangingEpisode 40 - Kelvin Newman of Internet MarketingKelvin Newman is one of the founders and hosts of Internet Marketing. This show is the UK's most popular marketing podcast. It talks about and explores the maketing on the internet with a heavy (and realistic) focus on Social Media. Struggling with how you can "monetize" your internet presence? This is the show to catch.2010-09-201h 00