Shows
The Champion Within127. Echoes of Resilience: Coaching Life Lessons with Ken JordanGet The private Podcast with Kate: Mindset Mode Here
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In this episode, Kate McCauley interviews Ken Jordan, a seasoned youth sports coach with over 20 years of experience. They discuss Ken's journey into coaching, the differences in coaching boys and girls, and the importance of teaching resilience and life lessons through sports. Ken shares his philosophy on mistakes as opportunities for growth and how coaching impacts both personal and professional life. They also explore techniques like breath work for athletes and negotiation skills that can be applied in various contexts. The conversation emphasizes the...2025-07-2949 min
Selling the DreamSelling the Dream Presents: Ed and Ken's Mini Podcast - World-Class or Losing Clients? Why Loan Officer Service Changes EverythingIn this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.
They cover:
Why the lender experience makes or breaks client loyalty
How to avoid blame when something goes wrong
The myth of “giving your client 3 options”
The difference between earned and entitled referrals
The role of accountability in long-term success
This one’s for agents who wan...2025-07-1710 minSelling the DreamSelling the Dream Presents: Ed and Ken's Mini Podcast - Crabs in a Bucket, First Homes, and Finding Your TribeThis week on Ed & Ken’s Mini Podcast, we’re talking first-generation homeownership, and why what we do as agents and loan officers matters more than we sometimes remember. Ken shares a story that shook him. Ed drops wisdom on how to spot the people pulling you down. And both of them get real about responsibility, gratitude, and getting out of the crab bucket.Tune in. It’s short, it’s real, and it’s exactly what you need to hear today.2025-07-0919 minSelling the DreamFrom Trauma to Triumph: Al Perry on Real Estate, Leadership & Radical HonestyWhat do Barry Manilow, the Sugarhill Gang, and daily journaling have in common? Al Perry.
In this wide-ranging and deeply personal conversation, Al Perry—a real estate veteran and former President of both GPAR and PAR—joins Ken and Joe to talk about mentorship, mental health, and the importance of showing up for yourself and your family.
They dig into the difference between being a victim and surviving with purpose, what it means to grow up in the real estate business, and how Al’s daily sunrise routine (and long-form Facebook posts) have helped others feel s...2025-07-021h 04Selling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - What’s Missing When You’re Still Not Happy? Growth, Contribution & the Real Estate Mindset ShiftIn this episode, Ed and Ken dive into the Six Human Needs and focus on two that can transform your business and your mindset: Growth and Contribution.
Ken shares how his Blueprint Conversations fuel his personal growth, and Ed opens up about powerful lessons from coaching top producers who still felt unfulfilled—even with money, titles, and accolades.
We also unpack:
How to build a real growth plan (that’s not just a “business plan”)
Why giving without expectation is a shortcut to abundance
The most important chart you’ve never s...2025-06-1023 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Navigating Trigger Leads in Real EstateIn this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders. Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships. Highlights: - What every agent should say before thei...2025-06-0325 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - The Power of Teamwork in Real EstateIn this engaging conversation, Ed Fordyce and Ken Jordan discuss various aspects of the mortgage and real estate industries, emphasizing the importance of teamwork, expectation management, and the evolving role of real estate agents. They share personal anecdotes, insights on navigating mortgage challenges, and strategies for maximizing value in real estate transactions. The discussion also touches on the significance of negotiating brokerage fees and leveraging innovative marketing strategies like Google Local Ads to generate leads. Takeaways - The importance of personal connections in business. - Navigating mortgage challenges requires a strong team. ...2025-05-2923 minSelling the DreamReal Intelligence vs Artificial Influence: A Deep Dive with Jay DoranIn this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with returning guest Jay Doran, the founder of Culture Matters, for the most thought-provoking conversation yet.
They dive into:
The rise of AI and its implications for business, leadership, and society
The difference between real intelligence and artificial intelligence
How AI is reshaping company culture, critical thinking, and decision-making
The role of empathy and curiosity in leadership
Why leaders must become stewards of culture and question everything
This conversation blends psychology...2025-05-281h 11Selling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Find Your Gift, Fix Your Business: The Inside Work Most Won’t DoIn this episode of Ed & Ken’s Mini Podcast, we’re talking about something way deeper than scripts, CRMs, or lead gen: your gift—what comes easy to you and hard to everyone else. Ed Fordyce and Ken Jordan go deep on how discovering (and actually leaning into) your natural talent can unlock growth, energy, and fulfillment—even in a challenging market. Key moments: - How to identify your “gift” by looking for moments you felt most alive - Why agents struggle, and how it’s often tied to ignoring their strengths - The danger o...2025-05-2119 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Clear to Close… Until It’s Not: What Agents Deserve from Their LendersA clear to close isn’t always a guarantee—and in this Ed & Ken Mini Podcast, we’re talking about what happens when it all falls apart at the finish line.
Ed shares a real-life scenario from one of his agents, and Ken breaks down the four root causes of last-minute loan denials. More importantly, they talk about how agents can protect their clients—and their reputations—by building a rock-solid ecosystem of true professionals.
If you’re tired of scrambling to save deals and ready to lead your transactions with confidence, this episode is a must-liste2025-05-1623 minSelling the DreamNo Fake Hustle: Building a Real Estate Business That Actually Works with Mike SrokaKen and Joe are joined by real estate team leader Mike Sroka for a high-energy, no-BS conversation about what it really takes to build a real estate business that lasts.
Mike shares how early struggles, a fake hustle radar, and a brief detour in car sales shaped the way he leads today—with clarity, accountability, and authenticity.
You’ll learn:
Why “being your clients’ friend” might be slowing you down
How to scale a team without losing quality
The simple reason most agents don’t hit their goals
What track...2025-05-1356 minSelling the DreamFrom Real Estate Dream Team to AI Trailblazers: A Conversation with Stacie Steinbrecher and Bruno MarcinkowskiIn this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome Stacie Steinbrecher and Bruno Marcinkowski from The Dream Team 1 at HomeSmart Realty Advisors to talk about love, real estate, and the future of AI in business. After reconnecting later in life, Stacie and Bruno built a thriving partnership—personally and professionally—and are now helping agents and entrepreneurs implement AI tools in powerful, practical ways.
Tune in to hear:
How their complementary skills built the Dream Team
Why AI isn’t replacing real estate agents—but it is replacing those who don’t...2025-05-0940 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - It’s Not About Production. It’s About AlignmentKen Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.They break down: ✅ Why choosing people who “get it” matters more than their numbers ✅ How showing up at a soccer game created a real connection ✅ What to look for in your referral partners (and what to walk away from)You’ll hear how a simple invite to a soccer game led to a deeper conne...2025-05-0624 minSelling the DreamFrom Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon AltieriIn this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business. Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition. You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-list2025-05-0256 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Realtor Safety Tactics You Need to HearIn this powerful and necessary episode, Ken and Ed step away from the jokes and tackle something serious: real estate agent safety. Ed shares a chilling real-life story that changed the way he trains agents, and they walk through simple but critical actions you can take to protect yourself during appointments.
They cover:
The psychology behind fear and intuition
Tactical tips for safer showings and open houses
What to do when something feels "off"
The one book every agent should read: The Gift of Fear
This episode...2025-05-0121 minSelling the DreamBuilding a Business That Lasts with Rob WishnickThis week on Selling the Dream, Ken and Joe are joined by top 1% loan officer Rob Wishnick of Guaranteed Rate. Rob opens up about his two-decade journey in the mortgage business, from his early days learning everything on the fly to building a powerhouse referral network. They dig into the art of creating loyal agent partnerships, navigating market downturns, building a strong team, and the real reason Rob wants to open a coffee shop. Full of sharp insights and real talk, this is a must-listen for anyone in sales, mortgages, or entrepreneurship.2025-04-2957 minSelling the DreamGrit and Growth: Sam Simmons' Journey to Real Estate SuccessIn this episode of Selling the Dream, Ken Jordan and Joe Ardell talk to Sam Simmons (https://www.realtormama.net/), a successful real estate agent from EXP Realty. Sam shares her unique path from customer service at Wawa to real estate, detailing how she turned setbacks into stepping stones. Tune in to hear how Sam’s ability to problem-solve under pressure and her unshakable determination propelled her to success. From buying her first home at 25 to navigating the chaotic world of real estate, Sam offers valuable lessons on entrepreneurship, resilience, and the power of grit.2025-04-2149 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Why Coaching Works: Building the Superhuman Real Estate AgentIn this powerful episode of Ed and Ken, we dive into why implementation—not just information—is the key to success in real estate and mortgage. Ken Jordan and Ed Fordyce break down the real reason coaching transforms agents and LOs from good to great. Discover the B5 Method, how hydration and home life can increase your commissions, and why holistic coaching beats cookie-cutter sales scripts every time. Whether you're a new agent, seasoned pro, or just stuck in a slump, this episode gives you the mindset (and the moves) to build a business—and life—you love. 2025-04-1723 minSelling the DreamThe Testosterone Crisis: Why Men Need to Win Again w/ Chris Pollington of LFG Men’s HealthThis episode of Selling the Dream dives deep into a topic that affects every man — hormones, health, and the modern man's identity crisis. Ken and Joe are joined by Chris Pollington, CEO and lead provider of LFG Men’s Health, a veteran, surgical physician associate, and Navy SEAL trainee (x3!).Chris shares his powerful insights on:
Why today's men are operating at a disadvantage
How testosterone levels are tanking — and what that means
The direct link between adversity, competition, and hormone health
What hormone replacement therapy actually is (and what i...2025-04-0953 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Mastering the Follow-Up: The Secret to Building Relationships That LastEd and Ken get real about what separates top producers from everyone else—follow-up. In this episode, they unpack why staying in touch matters, how to follow up without being annoying, and the exact strategies that help build lasting relationships with clients and referral partners. You’ll walk away with practical tips you can implement today to grow your business the right way.
Topics Covered:
Why follow-up is everything in real estate
What to say in your voicemails (and what to avoid)
Smart, simple gifting that stands out
How to s...2025-04-0718 minSelling the DreamRealtors, Rates & Real Talk: A Market Breakdown with Allison CarboneLet’s get into it. In this episode, Joe, and Ken unpack what’s really going on in the real estate and mortgage market with Realtor Allison Carbone (https://allisoncarbone.kw.com/) — from interest rate chatter to what buyers actually need to hear.
You’ll hear:
Why today's rates aren't as bad as people think
How to keep clients confident when the headlines are chaotic
Ways to leverage your local expertise to stand out
Marketing angles that help you attract the right leads
This is a candid, strategy...2025-04-0430 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Mastering Mindset & Real Estate SuccessSuccess in real estate isn’t just about the market—it’s about your mindset, your habits, and your relationships. In this episode of Selling The Dream, Ed Fordyce shares powerful insights on how realtors can stay motivated, build trust with clients, and create a lasting impact in their communities.
Listen now to discover: ✔️ The mindset shifts that lead to massive success ✔️ How top agents generate consistent leads & referrals ✔️ Why community engagement is your secret weapon ✔️ Daily habits to stay productive & focused
If you’re ready to elevate your real estate career, this epis...2025-03-3126 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - The Power of UntetheringIn this episode, Ken and Ed delve into the concept of identity, particularly in the context of real estate professionals. They discuss the importance of untethering from familiar but limiting beliefs and behaviors to create a new, empowering identity. The conversation emphasizes the role of a supportive tribe and the necessity of coaching in personal growth and transformation. They also highlight the courage required to embrace authenticity, even at the risk of being unliked, and the ongoing need for reinvention in one's professional life. Takeaways - Creating a new identity requires letting go of the past. 2025-03-2018 minSelling the DreamBuilding Success on Your Terms with Danielle Py-SalasIn this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Danielle Py-Salas, a multifaceted professional who transitioned from a successful legal career to real estate. Danielle shares her journey, the challenges she faced, and the importance of coaching and accountability in business. The conversation delves into the dynamics of building a real estate team, the significance of setting goals, and the impact of surrounding oneself with positive influences. The episode also features a fun segment of 'Two Truths and a Lie' with Danielle, adding a personal touch to the discussion. In this engaging conversation, Danielle...2025-03-2048 minSelling the DreamThe Drive Behind Success: Doubters and Determination with Pete McGuinnIn this episode of Selling the Dream, hosts Ken Jordan and Joe Ironel sit down with Pete McGuinn to discuss themes of sales, entrepreneurship, and personal growth. They explore the concept of having a 'chip on your shoulder' as a motivator, the impact of doubters, and the importance of grit in overcoming challenges. The conversation also touches on their first jobs and how early experiences shaped their work ethic and determination. Throughout the episode, they emphasize the significance of perseverance and the willingness to adapt in the face of adversity. In this engaging conversation, Pete McGuinn shares his experiences...2025-03-1450 minSelling the DreamOptimizing Health for High Performers with Dr. David YerkesIn this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell celebrate the Philadelphia Eagles' Super Bowl victory and introduce Dr. David Yerkes, an expert in health optimization. The conversation explores the differences between health optimization and traditional healthcare, emphasizing the importance of preventive medicine and lifestyle changes. Dr. Yerkes shares his journey into health optimization, particularly for high performers, and discusses the significance of personalized health strategies for longevity and well-being. In this conversation, David Yerkes shares essential health advice focusing on four main pillars: sleep, exercise, nutrition, and mental health. He emphasizes the importance of...2025-03-1256 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Unpopular Real Estate Opinions!In this episode, Ken and Ed dive into the realm of unpopular opinions, particularly in the context of real estate. They discuss the ethics of taking overpriced listings, the impact of market dynamics, and the role of ego in real estate transactions. Ed shares personal anecdotes to illustrate his points, emphasizing the importance of collaboration and adaptability in the industry. The conversation also touches on breaking old habits and thought patterns to foster growth and success in real estate. Takeaways
It's okay to have unpopular opinions in real estate.
Taking overpriced listings can lead to unexpected...2025-03-1124 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - The Essence of Leadership: Nurturing vs. ManagingIn this engaging conversation, Ken Jordan and Ed Fordyce delve into the nuances of leadership, particularly in the context of real estate and personal development. They explore the differences between stale management and effective leadership, emphasizing the importance of accountability, responsibility, and compassion. The discussion highlights how leaders can inspire their teams, the significance of intent, and the balance between leadership and management. The episode concludes with book recommendations that further explore these themes. Takeaways
Leadership is about nurturing and enhancing, not just managing.
Stale leadership often results from a shift to management mode.
Accountability should...2025-03-0423 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Grit and Standards: Keys to SuccessIn this episode, Ken and Ed delve into the concept of grit, emphasizing its importance in personal and professional growth. They discuss how grit is not just about toughness but also involves humility, perseverance, and the ability to learn from pain and adversity. The conversation highlights the significance of having a supportive community and the mindset required to overcome challenges. Real-life examples illustrate the essence of grit, and the hosts encourage listeners to take actionable steps to develop their own grit. Takeaways
Grit is defined as living life like it's a marathon, not a sprint.
It...2025-02-1820 minSelling the DreamSelling the Dream Present: Ed and Ken's Mini Podcast - Cherishing Time and RelationshipsIn this heartfelt conversation, Ed and Ken reflect on the recent Super Bowl, the importance of time and relationships, and pay tribute to their late friend Mason. They share valuable lessons learned from Mason about work ethic, leadership, and the power of humor. The discussion emphasizes the impact one can have on others through genuine connections and the importance of spreading laughter and positivity in everyday life. Takeaways Time is precious; prioritize relationships. Mason's work ethic was unmatched. Leadership is about serving others. Humor can lighten the toughest days. ...2025-02-1321 minSelling the DreamEp. 27 Talking with Carlos SarmientoIn this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Carlos Sarmiento, who shares his journey from direct sales at Cutco to a successful career in real estate. The conversation explores the importance of prospecting, building client relationships, and the skills necessary for success in sales. Carlos emphasizes the significance of enthusiasm, listening, and consistency in sales, while also discussing his prospecting strategies and the challenges of entrepreneurship. In this conversation, the speakers delve into the nuances of sales, particularly in the real estate sector. They emphasize the importance of building authentic connections with clients...2024-12-0442 minSelling the DreamEp. 26 Talking with Stacee Nichols PaleyIn this episode of "Selling the Dream," the Guys sit down with the Founder of The Solutions Therapy Group: Stacee Nichols Paley
Connect with Chris:
Website: https://thesolutiontherapygroup.com/
LinkedIn: https://www.linkedin.com/in/stacee-nichols-757a5139/
Connect with Joe and Ken!
Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/
Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/
2024-09-2552 minSelling the DreamEp. 25 Talking with Chris SomersIn this episode of "Selling the Dream," the Guys sit down with Owner and CEO of The Somers Team at Keller Williams in Philadelphia: Chris Somers.
Connect with Chris:
Website: https://www.withheartcoaching.com/
LinkedIn: https://www.linkedin.com/in/thesomersteam/
Instagram: https://www.instagram.com/thesomersteam/
Connect with Joe and Ken!
Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/
Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/
2024-07-3040 minSelling the DreamEp. 24 Talking with Skye MichielsIn this episode of "Selling the Dream," the Guys sit down with Business Coach, Motivational Speaker, and the owner of With Heart Coaching: Skye Michiels.
Connect with SKy:
Website: https://www.withheartcoaching.com/
Instagram: https://www.instagram.com/skyemichiels/
Connect with Joe and Ken!
Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/
Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/
2024-07-0251 min
The Culture Matters PodcastSeason 19, Episode 224: Joseph Iredell & Ken Jordan: Find Your Pack and Hunt“Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.” - Friedrich Nietzsche Joseph Iredell and Ken Jordan are the creators and hosts of the Selling The Dream podcast. Joe, Ken, and Jay spend a little time talking podcast host to podcast host about some of the nuances of the job and a few things they've learned since the beginning of their show. Have no fear, that's where the meta ends and we dive into Joe and Ken's expertise in SEO, SEM, and mortgages respectively. We get i...2024-01-2958 min