Shows
Bring Your Own: A Bookish Podcast for Romance ReadersKendra’s Birthday Bash: Books every 27-Year-Old Should Read | S5E14This week, we’re celebrating Kendra’s 27th birthday! She’ll share the books that defined her past year and what all 27 year olds should read.SUBSCRIBE TO OUR PATREON! 😁Follow us on instagram @BringYourOwnPodFollow Brandi @Brandos.BooksFollow Kendra @Kendra.ReadzFollow Kayla @Kaylas.BookshelfAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2025-05-0858 minBring Your Own: A Bookish Podcast for Romance ReadersHot People Read Katie Cotugno ft. kendra.readz | Mini EpJoin co-host Kendra (kendra.readz) as she guides you through the backlist of NYT best-selling author, Katie Cotugno! She'll walk you through both Cotugno's YA and Adult Romance titles and give you suggestions on where to start with each!Follow Kendra @Kendra.ReadzFollow the pod on Instagram @BringYourOwnPodFollow Brandi @Brandos.BooksFollow Kayla @Kaylas.BookshelfAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2025-01-2332 min
Imperfect Marketing269: From Idea to Airwaves: Planning Your Podcast in 5 Simple Steps with Host Kendra CormanSend us a textKendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.Highlights from today's episode include:Why narrowing down your topic is key to audience engagement.Setting realistic schedules and the importance of consistency.Tips for creating a content calendar and managing guests.Using AI tools like Perplexity.ai and ChatGPT for brainstorming and scripting.Systems and tools to simplify your podcast workflow.Join Kendra...2025-01-1418 min
Busy BodyEpisode 8 | Personal Branding: The Power of YOU | Fenty Beauty, Remedy by Ari, Jayda Cheaves Beauty , & Kendra's Collections | How to Build a Brand That Reflects Your Authentic Self S.10We’re unlocking the secrets to building a personal brand that’s unapologetically you! From Fenty Beauty redefining beauty standards with inclusivity to Remedy by Ari setting the tone for wellness, and Jayda Cheaves Beauty creating a legacy of luxury and confidence, we dive into how these iconic brands have set the stage for redefining what it means to own your identity. Plus, learn how Kendra’s Collections is helping women redefine beauty with a new standard of upscale elegance — empowering you to step into your full potential.
In This Episode, You’ll Learn:
Fenty Beauty: How inclusivity an...2025-01-0826 minImperfect Marketing265: New Year’s Resolutions: Setting and Achieving Your 2025 Marketing Goals with Host Kendra CormanSend us a textThis week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life.Key Highlights:Why limiting your goals to five business and two personal ones is the key to success.Brainstorming techniques to identify impactful goals for the new year.Creative approaches to align your goals with your business and personality.How personal goals contribute to lo...2024-12-3110 minImperfect Marketing261: Reflecting on 2024: Lessons Learned and Moving Forward with Host Kendra CormanSend us a textIn this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!Key Topics Discussed:The power of discipline and consistency in personal and business ro...2024-12-1712 minImperfect Marketing259: Simplify to Amplify: How to Cut Down on Marketing Channels and Boost Results with Host Kendra CormanSend us a textIn this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across p...2024-12-1013 minImperfect Marketing251: Personal Branding with AI: Building Your Unique Voice with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 251: Personal Branding with AI: Building Your Unique VoiceKendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms.Highlights from today's episode include:Creating a voice paragraph to guide AI in mimicking your brand voiceExperimenting with different tones and styles for various platformsDeveloping a "words not to use" list to refine AI-generated contentTips for training AI to amplify your unique voiceThe importance of authenticity in AI-assisted personal brandingResources:...2024-11-1210 min
FULFILLMENT THERAPY - Marriage & Family Therapy, Self Mastery, Self Actualization, Unmet Needs, LDS Parent, Family Connection96 | Igniting a Fulfilling Life: A Dive into Fulfillment Therapy with Kendra NielsenWelcome to the first episode of our enlightening show where you'll be introduced to the compelling concept of fulfillment therapy with our esteemed host, Kendra Nielsen. As a licensed therapist, personal trainer, and coach, Kendra weaves her various skills and experiences together as she passionately guides listeners towards creating a life infused with meaning and purpose.
Kendra lets us into her personal life, as she embarks on an immersive journey sharing her motivation for creating the podcast and her unique approach to counseling that puts you in control of your personal narratives. The episode further explores crucial...2024-11-0623 minFULFILLMENT THERAPY - Marriage & Family Therapy, Self Mastery, Self Actualization, Unmet Needs, LDS Parent, Family Connection96 | Igniting a Fulfilling Life: A Dive into Fulfillment Therapy with Kendra NielsenWelcome to the first episode of our enlightening show where you'll be introduced to the compelling concept of fulfillment therapy with our esteemed host, Kendra Nielsen. As a licensed therapist, personal trainer, and coach, Kendra weaves her various skills and experiences together as she passionately guides listeners towards creating a life infused with meaning and purpose.
Kendra lets us into her personal life, as she embarks on an immersive journey sharing her motivation for creating the podcast and her unique approach to counseling that puts you in control of your personal narratives. The episode further explores crucial...2024-11-0623 minImperfect Marketing249: Unlocking the Potential of AI: Elevate Your Social Media Content with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 249: AI for Social Media: Crafting Engaging Content with Host Kendra CormanKendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice.Highlights from today's episode include:The importance of using AI as an enhancement, not a replacement for your creativityHow to avoid creating AI-generated content that feels inauthenticPractical examples of using AI in podcast production and social media content creationTips for infusing AI-generated content with your personal stories...2024-11-0510 minImperfect Marketing247: AI in Marketing Automation: Enhancing Customer Journeys with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 247: AI in Marketing Automation: Enhancing Customer JourneysKendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity.Highlights from today's episode include:The role of AI in content creation and why it's a game-changer when used correctlyHow to avoid common pitfalls of AI-generated contentPractical examples of using AI in podcast production and social media managementThe importance of maintaining your unique voice and expertise when...2024-10-2912 minImperfect Marketing245: The Future of SEO: How AI is Changing the Game with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like RankBrain and BERT are influencing search engine resultsThe importance of human creativity and unique perspectives...2024-10-2211 minImperfect Marketing243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra CormanKendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators.Highlights from today's episode include:The role of AI in streamlining podcast productionUsing AI tools like Riverside.fm and ChatGPT for efficient content creationLeveraging AI for social media content and image creationAI-powered organizational tools for better time managementThe importance of balancing AI use with personal creativity and expertise2024-10-1513 minImperfect Marketing237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra CormanSend us a textIn this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.Key Takeaways:AI can make significant errors, from fabricating legal cases to misinterpreting historical images.While useful for idea generation and first drafts, AI requires human oversight and fact-checking.AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.2024-09-2408 minImperfect Marketing229: Integrating Email with Your Overall Marketing Strategy with Host Kendra CormanSend us a textKendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.Topics Discussed:Importance of Integrating Email Marketing with Overall Marketing StrategyConsistency in Branding and Messaging Across Driving Traffic and Engagement Through EmailLeveraging Automation for Targeted, Personalized Journeys2024-08-2712 minImperfect Marketing227: The Power of Personalization: Creating Emails That Resonate with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor. Topics Discussed:Importance of personalization in email marketingStrategies to create meaningful connections through tailored contentThe role of segmentation based on interests, behaviors, and demographicsCrafting compelling subject l...2024-08-2012 minImperfect Marketing225: Measuring Success: Key Metrics for Email Marketing with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one. Topics Discussed:Understanding key metrics is crucial for refining e...2024-08-1312 minImperfect Marketing223: From Subscribers to Clients: Nurturing Leads with Email with Host Kendra CormanSend us a textEpisode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra CormanKendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.Highlights from today's episode include:Understanding the subscriber journey: awareness, consideration, and conversionCrafting a strong welcome series to make a great first impressionProviding consistent value through educational, inspirational, and interactive contentThe importance of segmentation and personalization in targeted campaignsEncouraging conversions...2024-08-0609 minImperfect Marketing221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanSend us a textEpisode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanKendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.Highlights from today's episode include:The importance of consistency in email marketingStrategies for creating valuable and engaging email contentThe significance of brand recognition and visual consistencyPractical tips for building and nurturing your email listJoin Kendra every Tuesday and Thursday as...2024-07-3013 minImperfect Marketing219: Balancing Promotion and Value in Your Emails with Host Kendra CormanSend us a textEpisode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspirational, and entertaining contentTips for creating compelling promotions that resonate with your audienceThe role of...2024-07-2309 minImperfect Marketing217: The Lifecycle of an Email Subscriber: From 'Nice to Meet You' to 'It's Not You, It's Me with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.Subscription Moment: Importance of clear expectations.Welcome Sequence: First impressions matter.Nurturing Phase: Keeping the relationship alive.Handling Unsubscribes: Graceful exits and moving on.Join Kendra every Tuesday and Thursday for more insights.Resources:Kendra's Guide to Email MarketingFollow Kendra on LinkedIn Looking to leverage AI? Want better results? Want to think about...2024-07-1604 minImperfect Marketing215: The Psychology of Email Sales: Leveraging Scarcity, Social Proof, and Authority with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.Main Points:Scarcity: Limited time offers create urgency.Social Proof: Use testimonials and success stories.Authority: Share expertise and partner with influencers.Trust: Prioritize subscribers' experience and honesty.Resources:Mastering AI and Communications Book by Kendra CormanMike Capuzzi's Bite Size BooksJoin Kendra every Tuesday...2024-07-0906 minImperfect Marketing207: Open rates- not the full story with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"Episode OverviewAI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.Evaluating Email Performance: Analyzing the effectiveness of emails...2024-06-1114 minImperfect Marketing203: Making Peace with the Gmail Promotions Tab with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.Episode Highlights:About the Promotions TabFactors for Email CategorizationBenefits of the Promotions TabBest Practices for Email DesignResources Mentioned:Kendra's Subject Line Tips: https://kendracorman.com/subjectlinesThank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes. Looking to leverage AI? Want better results? Want to...2024-05-2812 minImperfect Marketing197: The Productivity Paradox: Balancing Efficiency and Creativity in Marketing with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.Topics covered in today's conversation include:Understanding the productivity paradox in marketingStrategies for maintaining a balance between efficiency and creativityThe role of technology in supporting marketing tasksKendra's personal experiences and struggles with balancing productivity and creativityTips for optimizing your efficiency and creativity in marketingAnd moreJo...2024-05-0709 minImperfect Marketing195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.Topics...2024-04-3010 minImperfect Marketing193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast EpisodeKendra shares her top 10 tips for repurposing podcast content, including:Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&AsSummarize episodes into presentationsDevelop quizzes and pollsPost discussion promptsLeverage AI tools to automateRepurposing content saves time while expanding your reach across platforms. Kendra emphasizes working smarter by creating a content multiplier from just one...2024-04-2307 minImperfect Marketing191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit ShowKendra shares her tips for creating a hit podcast, including:Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.Join Kendra every Tuesday and Thursday for real-world marketing advice you can apply right away. ...2024-04-1608 minImperfect Marketing189: Capitalizing on Learning Moments: Turning Your Mistakes into Growth Opportunities with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning MomentsKendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities.Mistakes covered:Newsletter overhaul that overwhelmed readersBootcamp launch fiasco due to being under the weatherKey takeaways:Look at mistakes through a strategist's eyesRefine processes and build new ones when things don't go as plannedBring in reinforcements when you need helpRecognize when to stick to the plan and when to change...2024-04-0908 minImperfect Marketing187: Spring Refresh: Revisiting Your Annual Marketing Strategy with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing StrategyKendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time.Key topics covered include:Capitalizing on trends happening in your industry/nicheTweaking goals as the marketplace shiftsRemembering empathy in communicationsFinding shortcuts to help you grow fasterStepping into new roles to advance your businessTaking risks and embracing change2024-04-0208 minImperfect Marketing185: Quarterly Check-In: Assessing What Worked and What Didn’t in Q1 with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.Key Points Covered in This Episode:Assessing Key Metrics: Kendra emphasizes the importance of analyzing hard numbers like lead generation conversion rates, email list growth, overall sales, and progress towards annual projections. Celebrating positive metrics and identifying strong performers for the next quarter is crucial....2024-03-2606 minImperfect Marketing183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.Key Points Covered in This Episode:Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep connections, and driving referrals and partnerships.Profitability and Customization: By providing high-end, personalized experiences, businesses can command...2024-03-1905 minImperfect Marketing181: From Strategy to Execution: Implementing Your 90-Day Plan for Maximum Impact with Host Kendra CormanSend us a textIn this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action.Key Points Covered in This Episode:Strategies for Troubleshooting and Optimization: Kendra advises on learning from failures, realigning efforts towards successful initiatives, and staying on top of key metrics to optimize high-performing components of your marketing plan.Managing Distractions and Organization: The importance...2024-03-1208 minImperfect Marketing179: Getting Granular: Building Out Your Next 90-Day Marketing Calendar with Host Kendra CormanSend us a textHost Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items.Key Points Covered in This Episode:Mapping Weekly Activities: Kendra stresses the need to break down quarterly objectives into weekly tasks. This involves planning marketing campaigns, email sequences, events, or launches meticulously week over week to directly support your goals like...2024-03-0508 minImperfect Marketing177: Momentum Mapping: Crafting a Powerful 90-Day Plan with Host Kendra CormanSend us a textJoin host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans.Key Points Covered in This Episode:Setting Quarterly Objectives: Kendra emphasizes the importance of establishing one to three major goals for the upcoming quarter, like hitting a revenue milestone or launching a new product, to keep efforts concentrated and effective.Week-by-Week Planning: She...2024-02-2705 min
The Lazy Genius Podcast#354 - Office Hours with KendraOffice Hours episodes happen once a quarter, and in them, I help you Lazy Genius your life! I take questions from Instagram and answer them here on the podcast, helping you see how to use the 13 Lazy Genius principles, the five-step Lazy Genius method, and any other Lazy Geniusisms that might help make your situation a little easier.As I usually do in Office Hours episodes, the first half will be non-kid questions and the second half will be kid. That way if you don’t have kids, you can know when to tap out and use yo...2024-02-2638 minImperfect Marketing175: The Compounding Returns of Consistency: Doubling Down on What Works with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle.Key points covered in this episode:The Importance of Consistency: Kendra stresses how maintaining consistent delivery of value and communication is essential for sustainable business growth, using her own experiences to highlight the potential consequences of inconsistency.Practical Strategies for Consistency: She provides actionable advice on achieving consistency...2024-02-2009 minImperfect Marketing165: Taming the Email Beast: How to Make Managing Your Email List Easier with Host Kendra CormanSend us a textEver felt like you're wrestling a mythological creature every time you try to manage your email list? Well, you're about to learn how to tame that beast and turn your email campaigns into a well-organized powerhouse of engagement and conversion.Topics covered in today's conversation include:Centralizing data into a master contact list for efficiencyThe importance of choosing the right CRM and email service (mentions of Constant Contact and ConvertKit)Segmenting your audience for tailored messaging and higher engagementUsing dynamic content to streamline email creationOrganizational tips for managing...2024-01-1606 min