Shows
Print to PixelSwimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.Chapters:Intro - 00:00Introduction and the "Shark" Nickname - 01:32Career Journey to Speaker and Podcaster...2025-01-1630 min
Der GSA PodcastKenneth Shark Kinney: Mit Events die eigene Marke stärken - geht das auch für Anfänger?Kenneth Shark Kinney: Mit Events die eigene Marke stärken - geht das auch für Anfänger? Top Redner-Tipps aus den USA (192)2024-04-1912 min
Home Services Growth Summit ShowConsidering Data and Privacy for your Home Services Business with Jodi Daniels (Ep 14)So many people and businesses think of data and privacy as a compliance activity. However, the implications of not being more trustworthy with data not only has legal implications but can destroy trust with consumers. Jodi Daniels of Red Clover Advisors joins Kenneth Kinney and Dustin as they discuss what happens when considering data and privacy in your Home Services Business. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.2024-02-2313 minHome Services Growth Summit ShowWelcome to the Home Services Growth Summit Show! (Ep 1)Shark and Dustin launch the Home Services Growth Summit Show. It's the show for Home Services Businesses with a Growth Mindset. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com. Connect with Kenneth “Shark” Kinney at https://asharksperspective.com. Connect with Dustin James at https://www.momentsleadership.com.2023-12-2712 min
SpeakernomicsHold Your Own Events with Kenneth "Shark" KinneyIn this episode of Speakernomics, Robert Kennedy, III speaks with special guest, Kenneth "Shark" Kinney discussing hosting events as a professional speaker. Shark shares the challenges and opportunities of organizing conferences, providing valuable insights for speakers looking to expand their business into event hosting:
Creating Your Own Event: Shark shares that hosting your own conference is a powerful way to align your expertise with your financial investment. It offers a unique perspective on your speaking brand, helps you understand the value in the words you speak, and allows you to evaluate other speakers from the viewpoint of a me...2023-12-2723 min
The CX Engine ShowEpisode 12 - Customer Retention in Today's Competitive LandscapeWelcome to Episode 12 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, we welcome Richard Shapiro, the Founder and President of The Center for Client Retention and the author of The Endangered Customer: 8 Steps to Guarantee Repeat Business. Richard joins Shark and Brooke to discuss: • Key factors that contribute to customer retention in today's competitive landscape • Common mistakes or challenges companies face when trying to improve customer retention • How organizations use customer feedback and data to enhanc...2023-06-2625 min
The CX Engine ShowEpisode 11 - Hiring Great CX TalentWelcome to Episode 11 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, Shark and Brooke chat about: • Identifying the right skills for CX• Having 'tougher skin' to fix a problem • Having a recruitment strategy to find the personality and soft skills needed • Creating the right environment with the right first hire to lead a team • Finding the right background and mindset for a CX hire• Our Champion of the Episode• Our “Karen” of the Epi...2023-06-1226 min
The CX Engine ShowEpisode 10 - How Experiences Can Lead the Future of CXWelcome to Episode 10 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, we welcome Howard Pyle, CEO of XF.works and Founder of ExperienceFutures.org, join Shark and Brooke to discuss: • Looking at the leadership and how that impacts who owns CX • How CX leaders deliver on social impact agendas • How can CX leaders better understand new technologies including A.I. to improve KPI’s • and much more! Find out more about strategist...2023-05-1528 min
The CX Engine ShowEpisode 9 - How Empathy Cannot Unsorry Your CXWelcome to Episode 9 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, Shark and Brooke chat about: • What do you say other than sorry• Are actions, solutions, and speed the answer• Is AI and using a bot the solution• Moving from ‘I’m sorry’ to ‘I’m going to fix it’• The packaging won’t work over a solution• Our Champion of the Episode• Our “Karen” of the Episode• and much more! Find out more a...2023-05-0126 min
The CX Engine ShowEpisode 8 - How Audio Can Lift CX"Welcome to Episode 8 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, we welcome Ginger Shimp, Senior Marketing Director at SAP, to discuss how audio is transforming and lifting the Customer Experience. Shark, Brooke, and Ginger chat about: • How adding audio can lift the performance of blogs and white papers • How audio has been influencing marketing content • How audio helps build relationship and trust with customers • Smart speakers and security issues • Audio in adv...2023-04-1732 min
The CX Engine ShowEpisode 7 - Bots Behaving BadlyWelcome to the Episode 7 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, Shark and Brooke chat about: Elon Musk and Others Call for Pause on A.I. research citing 'Profound Risks to Society' AI generated photos, blogs, and content Facebook’s ‘Kustomer Experience’ Chatbots and applying technologies to converse with customers Brooke’s presentation at Social Media Marketing World Our Champion of the Episode Our “Karen” of the Episode and much more! Find out more about strategist a...2023-04-0328 min
The CX Engine ShowEpisode 6 - Aligning EX for Better CX Welcome to Episode 6 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, we welcome Dan Nestle, the Leader of Communications and Corporate Responsibility at LIXIL Americas, to discuss aligning Employee Experience for a better Customer Experience. • Sustainability, water efficiency, and communicating purpose to employees all over the world • Employee experience (EX) as a part of a communications strategy • Employee engagement and drawing the line between work and play • EX and how it plays a role in...2023-03-2028 min
The CX Engine ShowEpisode 5 - How Community Helps CXWelcome to Episode 5 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, Shark and Brooke chat about: • The Importance of Community in CX • Customer Success/Help Center Capabilities • Social Platforms and Influencers • Growth and Acquisition • Community-led communities • Our CX Champion of the Episode • Our CX "Karen" of the Episode • and much more! Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE. Find out more about Brooke...2023-03-0630 min
The CX Engine ShowEpisode 4 - Where SEO Meets CXWelcome to Episode 4 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas kick things off with discussing some of the hottest topics in Customer Experience (CX). On this episode, we welcome Melissa (Sciorra) Gravito, the Head of Global SEO at Gen (formerly NortonLifeLock and Avast), to discuss Search Engine Optimization and its impact moving forward on improving CX. Brooke and Shark dive deeper into the report with Jay and discuss: • The correlation between SEO and a better customer experience • What does an optimal customer experience like through through an SEO...2023-02-2025 min
The CX Engine ShowEpisode 3 - Chatting CX, GPT, Bots, and MoreWelcome to Episode 3 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas discuss some of the hottest topics and trends in Customer Experience (CX). On this episode, Shark and Brooke chat about: • Possible implications for Chat GPT within Customer Experience • FAQs and the importance of getting a customer's question right 100% of the time • How technology tools still complicate CX • The Future of Chatbots • Our Champion of the Week • Our "Karen" of the Week • and much more! Find out more about strategist and keynote speaker Kenneth "Shark...2023-02-0632 min
The CX Engine ShowEpisode 2 - Time to Win with CXWelcome to the Episode 2 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas kick things off with discussing some of the hottest topics in Customer Experience (CX). On this episode, we welcome Jay Baer to discuss his "Time to Win: the 2022 Consumer Patience Study," a national research study measuring the impact of rapidity and responsiveness on consumer attitudes, purchases, and loyalty . Brooke and Shark dive deeper into the report with Jay and discuss: • The importance of speed in regards to CX • Convincing management to implement better response times • Questi...2023-01-2521 min
The CX Engine ShowEpisode 1 - Start Your CX EngineWelcome to the very first episode of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas kick things off with discussing some of the hottest topics in Customer Experience (CX) including: How Shark and Brooke met Why CX matters to us Trends in 'cutting back' with 2 case studies including Frontier Airlines and Lush Our Champion of the Week Our "Karen" of the Week Unveiling our special guest for the next episode and a lot more! Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE. Find out more about Brooke Sellas a...2023-01-0933 min
Mindfulness Manufacturing77 Take a Deep Dive Into Your Personal Brand with Kenneth “Shark” KinneyThere’s a lot manufacturing leaders can learn from sharks—just ask Kenneth “Shark” Kinney! Shark is a speaker, marketing strategist, and podcast host who helps leaders use curiosity and fearless to improve their brands and drive real change, all by incorporating insights he’s learned for his passion for sharks and shark diving. In this episode, Shark talks about how manufacturing leaders can expand their brand, connect with their community, and grow their social media toolkit . . . and of course, I couldn’t resist asking him to talk a bit more about his unique shark diving hobby, too! 1:00 – We...2022-11-0231 min
SpeakernomicsAmplifying Your Brand with Kenneth “Shark” KinneyIs your brand a green apple resting in a pile of green apples, or are you a red apple standing out in the middle of the bunch? If you don’t have a brand that’s unique enough to stand out in someone’s mind years later, this episode is for you! This week, we invited Kenneth “Shark” Kinney to the show to share insights on how to amplify your brand and incorporate whatever your passionate about (like sharks) so you can stick out in someone’s mind and keep getting booked.Key Takeaways
Identify...2022-09-2028 min
Making Waves at C-Level: Business Tips for Executives, Leaders, and EntrepreneursMarketing From a Shark's Perspective with Kenneth KinneyKenneth Kinney is a marketing expert and speaker who has worked with dozens of large and small companies to help them grow through marketing. In a world with lots of conflicting advice on marketing, Kenneth takes a realistic view and helps companies have a consistent message.He is also one of those people who chooses to go diving with real live sharks. About Kenneth KinneyKenneth "Shark" Kinney is a dynamic keynote speaker, author, experienced marketing consultant, and growth executive. He is passionate about lea...2021-12-0732 min
The Podcast On PodcastingEp113: How To Support Your Podcast’s Growth - Kenneth KinneyCheck out this episode with Kenneth Kinney to learn some ideas and techniques in determining your WHY to start your own podcast and turning your interest into a source of income. WHAT TO LISTEN FOR Getting motivated in creating a podcast What you get out of having a podcast 3 Takeaways to support your podcast’s growth The pros and cons of the different types of monetizing strategies Defining your podcast avatar RESOURCES/LINKS MENTIONED Ep30: More Ways To Monetize Than You Think - Pitfall #11 Clubhouse: The Social Audio App Seth Godin...2021-11-2335 min
PR 360What is the Future of Audio Content with A Shark’s Perspective Host Kenneth “Shark” KinneyIn This Episode…We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.Show Notes· [00:47] Are you a coffee or tea drinker? · [01:31] Can you give our listeners an elevator pitch on your expertise? · [02:34] What do PR pros miss when their campaigns don’t hit their goals? · [07:38] How do you make sure you are not part of the clutter? · [08:54] I’ve heard PR pro talk about pitching your story to the media, is that true?· [12:13] Should more businesses look at podcasts as part of their...2021-05-0542 min
A Shark's Perspective#251 - Moving Your Tradeshow Dollars to Digital When There Are No TradeshowsConversation with Marty Greif, the President of SiteTuners, an author, speaker, and conference content director.2020-09-2143 min
A Shark's Perspective#250 – How Do You Take a More Holistic View of Your Marketing?Conversation with Lilach Bullock, a marketing and social media consultant; entrepreneur; author of “Images that Influence”; keynote speaker; listed by Forbes as one of the Top 20 Women Social Media Influencers; winner of Oracle’s Social Influencer of Europe; and named the No. 1 Digital Marketing Influence by Career Expert.2020-09-1432 min
A Shark's Perspective#249 – What Is the Business of Friendship?Conversation with Shasta Nelson, a keynote speaker, leading expert on friendship and healthy relationships at work, and author with her 3rd book now out called “The Business of Friendship: Making the Most of the Relationships Where We Spend Most of our Time.”2020-09-1051 min
A Shark's Perspective#248 – Good Advice That Ages Like a Fine WineConversation with Jeremy Ringel, a Managing Partner at GRW Wines and he has worked with wine collectors brokering high-end wines for over 30 years.2020-09-0447 min
A Shark's Perspective#247 – Advice from the Digital Strategy Guru on Launching an Online BusinessConversation with Jennifer Bradley, an SEO and Marketing Consultant to HP Enterprises and she also helps SMB’s and entrepreneurs build online businesses through her personal consulting brand, ‘The Digital Strategy Guru’.2020-09-0234 min
A Shark's Perspective#246 – Is Your SMB Winning Local?Conversation with Jeff Turbow, a marketing consultant, speaker, and founder of Winning Local.2020-08-3138 min
A Shark's Perspective#245 - How Do We Increase the Number of Women in MarTech?Conversation with the "Women of Martech" organization including the Executive Director Melissa Ledesma, the Director of Content & Communications at DMS; as well as steering committee members Amy Gesenhues, a Freelance Marketing Technology Writer and Content Creator as well as the Former Senior Editor at MartechToday; and Margaux Logan, the VP, Head of Online Marketplaces Commerce at Publicis, North America.2020-08-241h 07
A Shark's Perspective#244 - Are Your TV Advertising Efforts Over the Top?Conversation with Mark Kaminski, the Co-Founder of Over the Top Marketing.2020-08-2029 min
A Shark's Perspective#243 - When the World Stops EndingConversation with Dave Carroll, an award winning singer-songwriter, professional speaker, author, and social media innovator who at one time had the number one music video in the world based upon a bad experience he had with United Airlines when they broke his Taylor-made guitar and then he responded with a social media video that became the story of the song and a book better known as “United Breaks Guitars.”2020-08-1734 min
A Shark's Perspective#242 - Creating an Experiential Experience ExperientiallyConversation with Christian Gani, the Managing Director at Match Marketing Group.2020-08-1154 min
A Shark's Perspective#241 - How an Ocean Is Part of My Shark OhanaConversation with Ocean Ramsey, a marine biologist, shark and marine conservationist, professional free diver, professional scuba instructor, surfer, swimmer, yogi, and professional model. She's also the author of "What You Should Know about Sharks" as well as the star of the documentary "Saving Jaws."2020-08-0426 min
A Shark's Perspective#240 - Search, Social, and OptimizationPart 2 Conversation with Neil Patel, the well-known digital marketer and influencer who Forbes calls one of the top 10 marketers, a best-selling author, keynote speaker, and the co-founder of Crazy Egg, Hello Bar, KISSmetrics, and Neil Patel Digital. He’s also been recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.2020-07-2221 min
A Shark's Perspective#239 – Letting Go of Good to Go After GreatConversation with Erika Gerdes, an Authenticity Advocate, Executive Leadership Coach, Speaker, Writer, and former Google Business Executive.2020-07-2050 min
A Shark's Perspective#238 - When Your Tequila Business Is InterruptedConversation with Kris Desoto, the Founder and CEO of Hiatus Tequila.2020-07-0348 min
A Shark's Perspective#237 – What Is the Story of Your Brand?Conversation with Carla Johnson, a global keynote speaker, best-selling author, and a marketing and innovation strategist. 2020-06-2547 min
A Shark's Perspective#236 – How to Lead with No FearConversation with Steve Gutzler, the President of Leadership Quest, a Seattle-based Leadership Development company, a keynote speaker, and the author of several books including “Lead with No Fear.”2020-06-2328 min
A Shark's Perspective#235 – Looking Forward in Recruiting for Jobs in Advertising and MarketingConversation with Sasha Martens, the President of Sasha the Mensch, a global talent and recruiting agency focused on advertising and marketing positions.2020-06-1939 min
A Shark's Perspective#234 – Avoiding the Confusion of the CDP and How to Better Utilize Customer DataConversation with Cory Munchbach is the Chief Operating Officer at Blue Conic, a leading Customer Data Platform (CDP), and she’s a former analyst at Forrester Research.2020-06-1736 min
A Shark's Perspective#233 - The Godfather of Content Marketing Talks Corona Marketing2nd conversation with Joe Pulizzi, the Founder of the Content Marketing Institute, the Content Marketing World conference, the Orange Effect Foundation, nicknamed the ‘Godfather of Content Marketing,’ a bestselling author with now 7 books including both fiction and non-fiction best-sellers, including his newest mini-book, “Corona Marketing, What Marketing Professionals Need to Do Now to Survive the Crisis.”2020-06-1537 min
A Shark's Perspective#232 - How to Use Invisible Marketing to Connect with Customers through LicensingConversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he’s also the author of “Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing.” 2020-06-1030 min
A Shark's Perspective#231 - When Your Content Marketing Conference Goes VirtualConversation with Byron White a serial entrepreneur, the founder of Writer Access and several other businesses including Freelance Access, LifeTips, ideaLaunch, and he’s also the Chair of the Content Marketing Conference. 2020-06-0850 min
A Shark's Perspective#230 - Becoming the Hero of Your Own JourneyConversation with Michael Drake, a two-time CEO, speaker, entrepreneur, philanthropist, social activist, and author of “The Bliss Journey, Becoming the Hero of Your Own Story.”2020-06-0428 min
A Shark's Perspective#229 - The Uncommon Logic of SEO in a COVID-19 WorldConversation with Jim McKinley, a founding partner of (un)Common Logic, an Adjunct Professor of Digital Marketing at Baylor University, and he’s got a wide range of experience in online marketing, lead gen, and SEO.2020-06-0147 min
A Shark's Perspective#228 - Building a Subscription Model and the Forever TransactionConversation with Robbie Kellman Baxter, a strategy consultant helping companies develop and optimize membership models and subscription pricing and she is the author of “The Membership Economy” as well as her newest book “The Forever Transaction.”2020-05-2551 min
A Shark's Perspective#227 - How Great Speakers On Stage and Virtual Step Up Their PresentationsConversation with Andrew Davis, a bestselling author and keynote speaker who previously built and sold a digital marketing agency, produced for NBC, and worked for The Muppets.2020-05-1849 min
A Shark's Perspective#226 - The Biology and Branding of SharksConversation with Dr. Austin Gallagher, a marine biologist and considered a world-authority on sharks, the CEO and Chief Scientist of the NGO Beneath the Waves, a National Geographic Explorer, a Fulbright Distinguished Chair in Environmental Science at Canada’s Carleton University, an Adjunct Professor at Northeastern University, and he’s given a TEDx Talk on Facing and overcoming Fears.2020-05-1147 min
The Strategy Inside EverythingWhat will Kenneth Kinney be watching?I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is noted speaker and expert on media strategy and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume.
Links:
https://www.asharksperspective.com/
https://www.linkedin.com/in/kennethkinney/
You can get a pretty rough AI generated transcript here: http://adampierno.com/what-will-kenneth-kinney-be-watching/ while booking...2020-05-0834 min
A Shark's Perspective#225 - Storytelling with Brogan and a Shark with Laser EyesConversation with Chris Brogan, the NY Times best-selling author 9 books and counting, a business storyteller and marketing advisor, a keynote speaker, and the president of Chris Brogan Media.2020-05-0449 min
A Shark's Perspective#224 - Looking at Growth and Acquisition Strategies in the Insurance IndustryConversation with Rahim Rajpar, a Principal at Hawthorne Advisors, a consulting firm, and he’s also the former CMO & Head of Direct to Consumer at John Hancock Insurance.2020-05-0131 min
A Shark's Perspective#223 - Entrepreneurs and Business Leaders Should Fix This NextConversation with Mike Michalowicz, the entrepreneur behind three multimillion dollar companies, an entrepreneurial advocate, a former small business columnist for The Wall Street Journal, and the author of several books including his newest, “Fix This Next”.2020-04-2726 min
A Shark's Perspective#222 - Expanding the SEO Discoverability of Your BrandConversation with Garrett Mehrguth, the co-founder and CEO of Directive, a search marketing agency for enterprise brands.2020-04-2435 min
A Shark's Perspective#221 - How to Get Better Inbox Rates for Your Email CampaignsConversation with Jay Schwedelson, the President and CEO of Worldata and a member of the Board of Directors of the Direct Marketing Association.2020-04-2139 min
LeadsCon Digital: Lead Generation Insights for Today and TomorrowTools & Tips for Optimizing Your Lead Gen Campaign TodayGuest: Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of "A Shark's Perspective" podcastIn a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today. 2020-04-2023 min
A Shark's Perspective#220 - How to Be a Great Virtual Speaker by Becoming a Great CommunicatorConversation with Terry Brock, a Certified Speaking Professional, an inductee into the Speaker Hall of Fame, a recipient of the National Speakers Association’s Cavett Award, a virtual presentation expert, an author, a syndicated columnist, Social Media Marketing Speaker, and Technology Expert.2020-04-1653 min
A Shark's Perspective#219 - How to Demonstrate Change Leadership through RelationshipsConversation with Nancy Sherr, the EVP and Chief Marketing Officer of 1st Franklin Financial Corporation, a 75 plus-year-old financial services firm with 300 plus branch locations primarily throughout the southeast.2020-04-1339 min
A Shark's Perspective#218 - How to Cope with AnxietyPart 2 Conversation with Dr. Jenn Mann, a licensed psychotherapist, best-selling author, TV host (VH1’s "Couple’s Therapy"), Sirius/XM radio host (“The Love and Sex Show with Dr. Jenn”), celebrity couples therapist, sports psychology consultant, and subject matter expert on relationships.2020-04-0839 min
A Shark's Perspective#217 - Are You Hardwired for Growth?Conversation with Brett Trainor, a business consultant and growth strategist focused on helping entrepreneurs scale their businesses and he’s also the host of the podcast, “Hardwired for Growth.”2020-04-0644 min
A Shark's Perspective#216 - Fueling the Growth of a Video Ad PlatformConversation with Sean McCaffrey, the President and CEO of GSTV, a national video network and platform delivering targeted audiences across tens of thousands of fuel retailers in over 200 DMA’s reaching 1-in-3 adults.2020-03-3136 min
A Shark's Perspective#215 - Is Customer Experience Part of Your Growth Strategy?Conversation with Jessica Noble, the Founder and CEO of Magnetic Experiences whose focus is on helping leaders boost profitability while elevating experiences for customers and employees.2020-03-2335 min
A Shark's Perspective#214 - How Should You Pivot Your Social Media Because of COVID-19?Conversation with Brian Fanzo, a digital futurist keynote speaker, the Founder of iSocialFanz, a self-described pager-wearing millennial, and a top Digital Transformation Influencer.2020-03-171h 04
A Shark's Perspective#213 - How to Be a Catalyst and Change Anyone’s MindConversation with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.2020-03-1133 min
A Shark's Perspective#212 - Digital Accessibility Fixes for Missed Audiences and OpportunitiesConversation with Jason McKee, the Chief Marketing Officer of Accessibility Shield.2020-03-0241 min
A Shark's Perspective#211 - Are You TCPA Compliant?Conversation with Eric Troutman, one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance; has served as lead defense counsel in more than 125 national TCPA class actions litigations; and known as the Czar of TCPAWorld.2020-02-2750 min
A Shark's Perspective#210 - How to Best Use Marketing in Your HR and RecruitingConversation with Elizabeth Vassolo, the Head of Global Employment Brand at McDermott Will & Emery, a global law firm, and the former Head of Employer Brand Marketing at the Kraft Heinz Company.2020-02-2443 min
A Shark's Perspective#209 - How Do You Create Trust in a World of Noise?Conversation with Katie Martell, an on-demand marketer and communications strategist and a self-proclaimed “Unapologetic Marketing Truth-Teller”.2020-02-1938 min
A Shark's Perspective#208 - How to Become the Successful SpeakerConversation with Grant Baldwin, the CEO of The Speaker Lab, a speaker, podcast host, and the author of “The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform."2020-02-1756 min
A Shark's Perspective#207 - How to Manage Your Message to Grow Your BusinessConversation with Jim Karrh, a consultant at DSG, a speaker, a podcast host, and the author of “The Science of Customer Connections: Manage Your Message to Grow Your Business.”2020-02-1041 min
A Shark's Perspective#206 - Does Website Page Speed Matter?Conversation with Lukas Haensch, the founder of Path Monk and a former UX Manager at Google.2020-02-0349 min
A Shark's Perspective#205 - What Does Your Brand Sound Like?Conversation with Audrey Arbeeny, the CEO and Founder of Audiobrain, a sound consultancy specializing in sonic branding and interactive audio.2020-01-291h 00
CommunitivityInternet Summit - Part 1Onsite from the 2019 Internet Summit held in our own Raleigh backyard, we bring you this double-stack episode. Six very talented entrepreneurs and industry experts chatted with us about their experiences, career path and thoughts on the annual convention.
In part 1:
Kenneth Kinney, VP of Marketing and Digital Strategy, AI Media Group. Host of A Shark’s Perspective, the marketing podcast.
James Royer, Director of Digital Marketing, Merrell
Gil Kazimirov, General Manager, Lime
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app2020-01-271h 10
A Shark's Perspective#204 - Live from LeadGenerationWorld2020 - Parts 2, 3, and 4Conversations with Mike Ferree, the CEO and Founder of Lead Generation World, a conference whose mission is to help companies and individuals navigate the lead generation ecosystem; Rich Kahn, the CEO and Co-Founder of Anura, a benchmark setting ad fraud solution; and JT Benton, the Founder and CEO of Workbook6, a partner development firm for customer acquisition and engagement strategies.2020-01-271h 10
A Shark's Perspective#203 - Live from LeadGenWorld2020 - Part 1 with Jeff KreislerConversation with Jeff Kreisler, a bestselling author, the Editor-In-Chief of PeopleScience.com, a site devoted to leading the conversation about applied behavioral insights, a former standup comedian and performer, and the opening keynote speaker at Lead Generation World 2020.2020-01-2226 min
A Shark's Perspective#202 - What Does the Research Say about Podcasting?Conversation with Tom Webster, a Market Researcher, Podcaster, Speaker, and the Vice President of Strategy and Marketing at Edison Research, a market research firm who is also the leading podcast research company in the world.2020-01-2039 min
A Shark's Perspective#86 - Part 2 - Mega Trends Over a Decade That Are Non-ObviousPart 2 Conversation with Rohit Bhargava, the best-selling author of "Non Obvious Megatrends: How to See What Others Miss and Predict the Future,” a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company.2020-01-1735 min
A Shark's Perspective#201 - How to Create a FanocracyConversation with David Meerman Scott, a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR” and also “Fanocracy, Turning Fans into Customers and Customers into Fans.”2020-01-1351 min
A Shark's Perspective#200 - Shark Presents the 200th Episode and This Is MarketingConversation with Seth Godin, an Author of many bestselling books, an Entrepreneur, most of all, a Teacher, and one of the most widely recognized and respected authorities in Marketing in the world.2020-01-0641 min
A Shark's Perspective#199 - Digital and Social from a Global Leader Down UnderConversation with Jeff Bullas, the CEO of jeffbullas.com, a consulting, new media, and web services company; and he’s been recognized as one of the globally-leading influencers in digital marketing and social media.2020-01-0244 min
A Shark's Perspective#198 - How to Give Your Social Media the Vegas ExperienceConversation with Beverly Jackson, the VP, Social Media Marketing and Content Strategy for MGM Resorts International.2019-12-3048 min
A Shark's Perspective#197 - Are You Swiping Right While Your Customers Are Swiping Left?Conversation with Saina Shelton, the CEO and Founder of Insights Augmented, a former Global Lead of Google Brands on YouTube, a keynote speaker, and digital media expert and strategist.2019-12-2335 min
A Shark's Perspective#196 - How to Drive Measurable Growth with Your B2B Social MediaConversation with Gerry Moran, the Global Head of Social Media Strategy at Cognizant and he’s a B2B influencer with a career of helping people and technology brands increase their awareness and improve their bottom line with social media, digital, and content marketing.2019-12-1941 min
A Shark's Perspective#195 - How to Write Better Copy with a Copy ChiefConversation with Kevin Rogers is the Founder of Copy Chief, a professional freelance direct response copywriter, the best-selling author of “The 60-Second Sales Hook,” a speaker, and a former stand-up comedian.2019-12-1651 min
A Shark's Perspective#194 - Leveraging Data for Better CreativeConversation with Stephen Para, the Chief Creative Officer of Absolute Magnitude, a NY-based digital agency focused on leveraging data to enable better creative executions.2019-12-1337 min
A Shark's Perspective#193 - Success Is EasyConversation with Debbie Allen, the best-selling author of the new “Success Is Easy” as well as “The Highly Paid Expert”, a business mentor and successful entrepreneur of several multi-million dollar businesses, and she’s ranked in the top 5% of business speakers worldwide.2019-12-0943 min
A Shark's Perspective#192 - Live at the NY TVOT Show with a Canoe in the Water and a SharkConversation Live from the NY TVOT Show with Chris Pizzurro, the VP and Head of Global Sales at Canoe Ventures, a pioneer in addressable TV, and an Emmy® Award and Webby® Award nominee with decades of experience in media marketing and advertising sales of traditional TV and digital media.2019-12-0633 min
A Shark's Perspective#191 - How to Understand Consent, Intent, and Lead Gen in the Customer JourneyConversation with Ross Shanken, the CEO and Founder of Jornaya, a technology platform helping marketers solve problems with better understanding the journey in lead generation.2019-12-0455 min
A Shark's Perspective#190 - What Happens to a Speaker When Life Gets in the Way?Conversation with Melanie Deziel, the founder of StoryFuel, an international keynote speaker, a lifelong storyteller, and recognized as one of the world's leading experts in native advertising and branded content.2019-12-0252 min
A Shark's Perspective#189 - SEO for Performance MarketingConversation with Daniel Cooper, the Founder and CEO of Lolly, a London-based digital marketing agency, and he’s a self-confessed SEO, Content Marketing, and Programming nerd focused on lead generation and performance marketing.2019-11-2733 min
If You MarketThe Convergence of TV and Digital, with Kenneth KinneyWe spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-11-2656 min
A Shark's Perspective#188 - Who Is the Customer of the FutureConversation with Blake Morgan, a Customer Experience Futurist, a keynote speaker, and the author of two books including “The Customer of the Future, 10 Guiding Principles for Winning Tomorrow’s Business.”2019-11-2541 min
A Shark's Perspective#187 - How to Become LegendaryConversation with Christopher Lochhead, a former three-time public company CMO, a podcaster with two of the top business podcasts on Apple, the best selling author of “Niche Down, How to Become Legendary by Being Different,” and he’s been referred to as the Godfather of Category Design.2019-11-201h 00
The Corporate Escapee25. How to Jumpstart Your Marketing from A Shark's Perspective (w/ Kenneth Kinney)
On this episode, we welcome Kenneth Kinney to the program. Kenneth is the host of “A Shark’s Perspective,” a nationally recognized podcast featuring the "who’s who" of experts and thought leaders in marketing, and he's the VP of Marketing and Digital Strategy at Ai Media Group, a leader in performance marketing. Kenneth is a highly accomplished and creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, digital marketing, advanced TV, and helping make marketers better. Here's what we cover in today's episode: Why you need...2019-11-1947 min
A Shark's Perspective#186 - Live at Internet Summit and B2B Influencer MarketingConversation with Ursula Ringham, the Head of Global Influencer Marketing at SAP as well as a storyteller, author, and speaker.2019-11-1837 min
A Shark's Perspective#185 - A Simulmedia Mogul Talks Data-Optimized National Linear TVConversation with Dave Morgan, the CEO and Founder of Simulmedia, a TV ad platform that delivers predictable, scalable, and optimized advertising, and he’s a lifelong entrepreneur with a strong background in both digital and TV advertising.2019-11-1446 min
A Shark's Perspective#184 - How to Be Brave, Not PerfectConversation with Reshma Saujani, the author of the international bestseller "Brave, Not Perfect," the founder and CEO of Girls Who Code as well as the author of the New York Times bestseller "Girls Who Code: Learn to Code and Change the World", named by Forbes as one of the Most Powerful Women Changing the World, and a TED Talk speaker2019-11-1236 min
A Shark's Perspective#183 - Live from the Growth Hacking World ForumConversations with panelists Jennifer Chan, VP of Digital Platforms Marketing at BlackRock; Bolong Li, Senior Director, Audible at Amazon; and Gabriela Martinez, Partner, Launch Angle; and then Clemmie Melvin, an International Events Coordinator, and Jaya Chelkowski, a Brand & Marketing Executive, both of World Forum Disrupt.2019-11-071h 08
A Shark's Perspective#182 - Why You Need to Develop the Disruption MindsetConversation with Charlene Li, named by Fast Company as one of the most creative people in business, a keynote speaker, the founder of Altimeter Group, a New York Times bestselling author of six books including her newest “The Disruption Mindset: Why Some Businesses Transform While Others Fail”, “Open Leadership”, as well as co-author of the critically-acclaimed book, “Groundswell”.2019-11-0435 min
A Shark's Perspective#101 - Part 2 - Mean People SuckPart 2 Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, a leading voice on B2B and Content Marketing, and the author of the new book “Mean People Suck.”2019-11-0135 min
A Shark's Perspective#181 - Is This the End of Marketing?Conversation with Carlos Gil, the CEO and Founder of Gil Media, a social media strategist and storyteller, a speaker, and an author of a provocative new book called “The End of Marketing.”2019-10-3050 min