Shows
Unpacking the BrandHow Community Becomes a Competitive Advantage with Peter van TeeselingCommunity isn’t a buzzword—it’s a business strategy.In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print and packaging industry.Peter shares real-world examples of competitors working together, practical uses of AI, and what it takes to build a community that actually drives growth.Chapters00:00 Introduction & Peter van Teeseling’s Background 02:15 What dScoop Is and How It Started 05:30 Competitor...
2026-01-151h 01
Unpacking the BrandWhy LabelExpo Rebranded to LOUPE with Jade GraceLabelExpo is now LOUPE — but why?In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history.We cover:• Why the label industry has outgrown traditional definitions• The 6-year process behind the rebrand• How younger industry professionals viewed the LabelExpo name• The emergence of flexible packaging, folding cartons, and convergence• How LOUPE becomes a more inclusive, future-focused platform• What converters, suppliers, and brand owners can expect moving forward00:00 – Intro: The Evolution of Label Technol...
2025-12-0538 min
Unpacking the BrandLegacy Meets Innovation: Ben Urquhart on Two Centuries of Packaging EvolutionFrom woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display. In this episode, President Ben Urquhart joins hosts Ken Theriot and Randy Kessler to unpack nearly 200 years of evolution in corrugated packaging.Ben shares how his seventh-generation family business continues to thrive in a changing market from navigating tariffs and technology to building sustainable operations that stand the test of time.If you’re passionate about packaging, manufacturing, or how legacy brands stay modern, this episode is for you.⏱️ Chapters00:00 – Intro: From Woodenware to Packagi...
2025-10-301h 03
Unpacking the BrandLoyalty, Leadership, and Labels: A Conversation with Alain Paquette of ArtcraftJoin Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for packaged goods brands.Alain shares why loyalty and resilience are at the heart of his business, how he navigated losing a major client right before COVID, and why refreshing your brand every 10 years helps companies stay relevant and aligned.📌 Key takeaways:Why loyalty is the foundation of a strong brand.How to handle losing a major client without sinking.Why rebranding every 10 years matters.Lessons fro...
2025-09-2549 min
Unpacking the BrandLabelexpo Europe 2025 Preview with Chelsea McDougallLabel Expo Europe is heading to Barcelona for the first time, and Labels & Labeling’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to flexible packaging opportunities, Chelsea gives a behind-the-scenes look at the event and the trends shaping the packaging industry in 2025.Chapters 0:00 – Welcome and introductions 2:23 – Chelsea’s journey from crime reporting to packaging journalism 5:58 – What Labels & Labeling covers and how to get featured 9:45 – Why Label Expo is a key industry barometer 15:10 – Tech launches to watch: automation, robotics, and more 20:47 – The Pulse: new on-floor educational experi...
2025-08-1452 min
Unpacking the BrandReinventing FTA: Nathan Ridnouer on the Future of Flexographic PrintingIn Episode 4 of Unpacking the Brand, hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie theater to leading one of the most impactful trade associations in the packaging world. Discover what Nathan’s doing to modernize industry education, promote volunteerism, and build trust through radical transparency; all while steering a nonprofit through industry change.Topics Covered:FTA’s evolution under new leadershipWorkforce development & youth outreachImportance of in-person training in a post-COVID worldHow volunteering can boost your careerTransparency as a no...
2025-07-2553 min
Unpacking the Brand45 Years of Print Industry Wisdom with Paul TeachoutJoin us for Episode 3 of Unpacking the Brand as we sit down with printing industry veteran Paul Teachout to explore his 45-year journey through flexographic innovation, leadership, and relationship-building.Paul shares how he went from apprentice to executive, shaped industry associations like TLMI and FTA, and continues to drive progress in automation, clean-hand technology, and workforce development. Whether you're in branding, packaging, manufacturing, or marketing, this episode is packed with insight, inspiration, and practical takeaways. 🎧 Listen on Spotify / Apple Podcasts 📍 Harper Roadshow Details (June 26, 2025 in Philadelphia): Get Tickets Now!Subscribe for more insight...
2025-06-1959 min
Unpacking the BrandCustomer-Centric Branding in Manufacturing with Katie GrahamIn this episode of Unpacking the Brand, hosts Ken Theriot and Randy Kessler sit down with Katie Graham, Regional Marketing Communications Manager at Bobst North America, to explore how customer-centric marketing is changing the face of industrial branding.From long sales cycles to global communications challenges, Katie breaks down what makes manufacturing marketing so unique — and how aligning messaging, analytics, and authenticity can help even the most technical brands stand out. They dive into topics like digital transformation, CRM adoption, and the importance of personal branding in the B2B space. Whether you're in sales, marketing, or le...
2025-04-2236 min
Unpacking the BrandSecret of Scalable Growth with John HirkoIn this debut episode of Unpacking the Brand, hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) are joined by John Hirko, Director of Growth at TheRiot Agency. Together, they explore the evolving role of growth leaders and how companies can align sales, marketing, and customer success through systems that scale brand intimacy.From CRM adoption to bridging relationship selling with digital strategy, John shares actionable insights for manufacturers and B2B companies looking to modernize how they grow.Chapters00:00 – Intro: Why we launched Unpacking the Brand01:28 – Guest intro: John Hirko and his...
2025-04-2244 min
Unpacking the BrandUnpacking the Brand – Teaser TrailerEpisode Description: Welcome to Unpacking the Brand, your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling), this show explores what it really takes to build, grow, and differentiate a brand in today’s competitive landscape.In this teaser, get a sneak peek at the exciting conversations ahead—insights from branding pros, real-world success stories, and cutting-edge strategies to help you stay ahead. Whether you’re a marketing professional, entrepreneur, or business leader, Unpacking the Brand delivers valuable perspectives you can apply right away.
2025-03-1301 min