Shows
The Winding RoadKenny Soto: From Music Theory Major to Top SEO Voice on LinkedInKenny Soto joins host, Travis Scott, on the Winding Road Careers podcast.Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns. He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio. He is also the host of the People of Digital Marketing podcast. In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theory major and eventually transitioning into marketing. He discusses the importance...2023-09-2058 min
The People of Digital MarketingInterview with Jeff Large - Listen to This if You Want to Build a Podcast- Episode #89“Success can look drastically different, you don’t always need a lot of downloads…”
Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts and to develop strategies for their content marketing. Jeff spends most days actively learning about goal setting, writing narratives, collaborating with others, and producing amazing audio.
Questions and topics we covered:
Jeff’s home office setup (the most impressive setup I’ve seen to date).
What made him shift from teaching and being a musician to becoming a podcast host?
What...2022-08-0553 minThe People of Digital MarketingInterview with Harry Morton - How B2B Companies Need to Approach Podcasting - Episode #88“Podcasting is not inherently viral…”
Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer.
Questions:
The story of how Harry grew his marketing agency.
What does it take to create a B2B podcast that generates revenue?
What’s the business case for creating...2022-07-2630 min
Pound Town with Will Burge & Brian KennyAn Eventful Weekend For The Boys, Jose Struggles In The HR Derby But Derby Swapping Is Born, Soto To The Guardies, Cavs Unis, And MoreIt was a busy weekend for the boys with multiple fancy events. Jose struggled in the home run derby but a new event called "Derby Swapping" is born. Should the Guardies go after Soto? Cavs unis are mad mid. Tristan Thompson loves f****** so much, and Myles is a 99 in Madden.2022-07-201h 19The People of Digital MarketingInterview with Saarim Asady - Growing Your Business On LinkedIn - Episode #87Saarim is a recognized LinkedIn expert and consultant who has helped thousands of people master LinkedIn for client acquisition. Today, multiple people have credited Saarim with helping them to get their businesses 6 & 7 figure levels. Today, Saarim has coaching programs specifically focused on client acquisition using LinkedIn. For all things LinkedIn & getting clients - Saarim is the guy to go to!
Questions and topics we covered include:
How to grow a blog from 0 to 1 million readers in 2022.
Why Saarim chooses LinkedIn as his area of expertise.
The common mistakes people make when trying to promote themselves on...2022-07-1826 minThe People of Digital MarketingInterview with Sara Pion - Navigating The Startup World as a New Marketer - Episode #86Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users.
Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self Control & Cheese”. When she isn’t working, Sara likes exploring Denver and boxing.
Questions and topics we covered include:
When i...2022-07-1243 minThe People of Digital MarketingBONUS Episode: Interview with Daniel Botero - Listen To This If You’re Looking For A New JobDaniel Botero is a career coach, best-selling author, and top-rated podcast host who helps international STEM students land their dream jobs (and helps them get a company to sponsor the H1B visas). His proven system helps students obtain their dream tech roles within 90 days of graduation, without having to apply to hundreds of companies. To say he's a job search and career expert is putting it mildly. Notable organizations he's helped his clients jobs at include: Amazon, Apple, Google, Tesla, Disney, Salesforce, Microsoft, Goldman Sachs, IBM, Boeing, Deloitte, and many more.
Questions and topics we discussed...2022-07-1123 min
The Present Beyond Measure Show: Data Storytelling, Presentation & VisualizationBuilding a Bulletproof Digital Marketing Career Brand with Kenny SotoToday’s guest is Kenny Soto (the only Kenny Soto that comes up on Google!), who joins us to share how he transitioned from music student to successful freelance digital marketing consultant and brand creator.He discusses the importance of being able to explain data in a way that benefits the specific audience you are presenting to, how to present “bad news” to clients in a way that demonstrates your capabilities (and makes them want to rehire you), and more!>> VIEW SHOW NOTES + RESOURCES In This Episode, You’ll...2022-07-0757 min
The People of Digital MarketingInterview with Derek Osgood - Your GTM Strategy Needs a Makeover - Episode #85Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.
Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way...2022-06-2735 minThe People of Digital MarketingInterview with Maya Grossman - The Career Advice You Need If You Want To Be A Marketing Leader - Episode #84“You just want to make sure you’re joining a rocket ship, not a sinking ship…”
Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups.
She is a career coach, the best-selling author of “Invaluable, an unconventional business book for employees who want to deliver exceptional results,” and the creator of the Career Success Secrets Course, a transformative program that generates quantum career leaps.
Questions and topics we covered included:
✅Maya’s st...2022-06-2030 minThe People of Digital MarketingInterview with Yisrael Segall - Marketers, It’s Okay To Be A Generalist - Episode #83Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people.
Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform.
Questions and topics we covered include:
How Yiz uses marketing automation to help him work better and faster.
What led him to take a generalist approach in his career.
What makes for...2022-06-1742 minThe People of Digital MarketingInterview with Darshan Mehta - You Have Your Insights, Now What? - Episode #82Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.
Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.
Questions and topics we covered include:
What are insights and what are they supposed to do?
Why does marketin...2022-06-0622 minThe People of Digital MarketingInterview with Lea Pica - Using Data & Storytelling To Spur Action - Episode #81WARNING: This episode is only for marketers who use data to make informed decisions.
Lea Pica is an industry-acclaimed data storytelling advocate, international keynote speaker, and instructor. She began her career as a data analytics practitioner with over 15 years of experience building digital marketing practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential.
Today she teaches presentation, data visualization, and her signature data storytelling methodology, the PICA Protocol, to tens of thousands of data practitioners all around the world. Lea also hosts the Present Beyond Measure Podcast, and is authoring her first book...2022-05-3128 minThe People of Digital MarketingInterview with Adam Steele - From Marketer to COO & The Basics of Link Building - Episode #80“Links plus content equals profit.”
Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers.
Questions and topics we covered include:
What qualities does Adam look for when hiring team members?
What skills are needed to create and grow an agency?
When does an agency begin to mature?
Why is link building still a valid way...2022-05-1629 minThe People of Digital MarketingInterview with Sarah Talbert - So You Want To Be A Copywriter? - Episode #79“I write words that sell for people…”
Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. With her expertise, Sarah changes the lingo from various industries into common, everyday words.
Certified by CopyHackers, Sarah enjoys working creatively with business owners in a v...2022-05-0430 minThe People of Digital MarketingInterview with Sean Work - How To Actually Grow Your Website Traffic This Year - Episode #78“Most businesses…they haven’t finished their site.”
Since 2005, Sean Work has been the go-to internet marketing consultant for startups, universities and many other businesses. Additionally, as Marketing Director, Sean grew the Kissmetrics blog (its business-to-business publication) to over 1 million readers a month.
Sean's extensive knowledge of search engine optimization, pay-per-click advertising, copywriting, site architecture, and company building, makes him an invaluable adviser for any new venture or existing business looking to increase its numbers.
Questions and topics we covered included:
What does it take to get 1 million dedicated blog readers a month?
...2022-04-1125 minThe People of Digital MarketingInterview with Will Haire - Growing Your Business On Amazon - Episode #77Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. His portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.
Questions we covered on the show:
What are the basics marketers should know about before selling on Amazon?
Should businesses hire in-house to scale th...2022-04-0527 minThe People of Digital MarketingInterview with Sarah Snyder - What It Takes To Be Good At Press Relations - Episode #76“I think everyone is interesting in some way…”
Sarah Snyder is the CEO of Connection Enthusiast, a strategic public relations firm. Snyder has a vast array of experience representing both high net-worth individuals, start-ups, and budding entrepreneurs. Her expertise and talent have been the catalyst for clients securing deals in excess of 100K per client acquisition. Media placements for her clients have included numerous local and national media outlets, including Forbes, Huffington Post, Cheddar TV, Dr. Oz, and so on.
In addition to being a self-earned business maverick, Snyder’s drive, interpersonal skills, and compassion in times...2022-03-2830 min
Counterparts ShowCounterparts - Kenny Aronoff - March 22nd 2022Kenny Aronoff is one of the most influential and in-demand drummers and percussionists in the world. He has entertained millions of people with his drumming, has played on thousands of records, and has been the “go-to” drummer for the biggest stars in music while providing the beat of American culture over four decades! https://kennyaronoff.com/
Kenny grew up in a big country farmhouse in a small town of 3,000 people in the hills of western Massachusetts. He was a self-taught drummer who at the young age of 16 decided to learn how to play timpani, mallets, and legit snare...2022-03-2359 minThe People of Digital MarketingInterview with Tommy Walker - Your Content Marketing Efforts Need An Upgrade - Episode #75Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. Prior to founding The Content Studio, Tommy was the Global Editor-in-Chief at QuickBooks, and the first marketing hire at Shopify Plus.
Questions and topics we covered :
The story about how Tommy was living on a couch for $100/month when he was 20.
How do communications silos in marketing departments develop?
How can junior marketers alert senior leadership about the emergence of silos in their teams?
The skills that help Tommy be the best content marketer...2022-03-2130 minThe People of Digital MarketingInterview with Branko Kral - Building Your Own Content Marketing Business - Episode #74“I wanted my income to be free from my physical location…”
Branko has lived in seven countries and speaks four languages fluently. His passion for language, analytical thinking, and desire for efficient systems lead him to co-founding Chosen Data, a content and SEO consultancy for successful MarTech companies. With a global team, Branko splits time between California and Slovakia. When away from the computer, he spends time doing mountain sports or socializing.
Questions we covered:
Is remote work a suitable way of working for everyone?
What is Chosen Data and how would he describe his ro...2022-03-1142 minThe People of Digital MarketingInterview with Lila Schneider - Managing Your Own Marketing Agency - Episode #73“I learned more being on my own…”
Lila Schneider is a NJ native with an extensive background in marketing. Before starting her own marketing agency, Lila worked at PR agency managing big clients such as Neutrogena and Aveeno.
After a few more years of work, she realized the world of PR was not the right fit for her and shifted her focus to starting her own business. She established her own agency, Let’s B Media in March of 2018. Focusing on guiding businesses through the digital landscape, Lila prides herself on transparency and providing a seasoned...2022-03-0820 minThe People of Digital MarketingInterview with Margie Agin - The Ins and Outs of B2B Product Marketing - Episode #72“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.”
Margie Agin is an award-winning marketer who helps B2B tech companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of the marketing agency Centerboard Marketing and is the author of “Brand Breakthrough: How to Go beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.”
Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard, a digital marketin...2022-02-2532 minThe People of Digital MarketingInterview with Alexander Billington - Growth Frameworks From A Former Soccer Player - Episode #71Alex is a former professional soccer player turned growth marketer and now works as a community growth manager at Funnel, a marketing data platform with over 1500 customers including Adidas, Samsung, and Havas. Prior to Funnel, Alex worked agency-side at Brainlabs building cross-channel digital growth strategies for brands such as Digicel & MARS.
Questions and topics covered:
The story on how he became a Growth Marketer.
Why did he join Funnel.io?
What are some of the weekly and monthly challenges Funnel’s marketing team faces?
What is his approach for testing several different marketing channels?
What are so...2022-02-1823 minThe People of Digital MarketingInterview with Aazar Ali Shad - How to Use Twitter the Right Way & the Basics of Launching a Podcast - Episode #70Aazar Ali Shad is a Growth Marketing Lead at Synthesis.is, an online games-based academy started by Elon Musk and Chrisman Frank. He has a podcast called Growth Marketing Stories where he tells unconventional growth stories. He also has more than 10 years of marketing and sales experience.
Questions we covered:
Why did he make the transition from sales to marketing?
What’s been the hardest challenge in regards to growing his personal brand on Twitter?
For someone who is interested in starting a podcast but, they need help—what’s the best way to start? What are som...2022-02-0826 minThe People of Digital MarketingInterview with Foti Panagiotakopoulos - Getting Into Growth Marketing - Episode #69Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he launched his startup called GrowthMentor which helps founders and marketers connect with vetted mentors.
Questions we covered include:
Why did he create GrowthMentor?
How would he describe his job as a founder?
What are some of his weekly and monthly challenges?
What resources would he recommend to someone who’s new to growth marketing?
What new marketing skill is Foti learning righ...2022-01-2821 minThe People of Digital MarketingInterview with Michele Linn - Level Up Your Content Marketing Using Original Research - Episode #68“You want to make sure your survey questions result in stories.”
Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy and helped grow its audience to more than 200,000 subscribers.
Questions:
What are some of the benefits marketers can get from doing original research?
When is the best time to do original research?
What’s a simpl...2022-01-1925 minThe People of Digital MarketingInterview with Jimmy Zona - E-commerce Marketing Lessons From a Pro - Episode #67“[E-commerce marketing] is so difficult now because anyone can open up a Shopify store, you collaborate with other brands and sell [their products], you can drop-ship, there are just so many stores and everybody is just trying to make it…”
Jimmy Zona is the Director of E-Commerce & Digital Marketing for Turbie Twist. At Turbie Twist, he created and scaled the company's digital presence in order to become the market leader in its category. In this episode of the podcast, we talk about all things e-commerce: ads, SEO, cross-channel marketing, email marketing strategies, and more!
Questions and top...2021-12-2026 min
The Nick Lugo Show102: Kenny Soto | How to create the worst podcast on the market in 2022: 5 simple stepsOn this episode of The Nick Lugo Show, my friend Kenny Soto explains the pitfalls of starting a podcast in 2022. No, we don’t actually want you to fail, but if you don’t listen to our advice, you will. As the host of his own podcast, The People of Digital Marketing, Kenny shares his points of struggle, difficulty, and learning. Please, follow his advice, and it will save you much pain.
Kenny Soto is a digital marketer with 6+ years of experience working for startups, Fortune 500 companies, public figures, and ad agencies (VaynerMedia, JP Morgan Chase, and Ray Dalio to name...2021-12-1636 minThe People of Digital MarketingInterview with Maddy Martin of Smith.AI - Growing a B2B Company The Right Way - Episode #66“You should be speaking truth and focusing on honesty in marketing…”
Maddy Martin is the VP of Marketing for Smith.ai, which provides 24/7 communication & intake services for businesses, by phone, website chat, text, and Facebook Messenger. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, co-marketing, and event marketing.
Questions I asked her included:
Why do email open rates no longer matter (Hint: iOS 15)?
What’s the best way to use branding...2021-12-0656 minThe People of Digital MarketingInterview with Deirdre Tshien - Discussing User Acquisition and Influencer Marketing for 2022 - Episode #65“When you are a business owner—you’re a digital marketer. That’s the bottom-line.”
Deirdre is the creator of The Viralocity Formula, author of The Traffic Formula and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality and human connection.
Questions I asked her included:
What is a virtual CMO? What do they do?
Why shouldn’t you discount Instagram as an acquisition channel in 2022?
What is your definition of a tribe? Why are Facebook Gro...2021-12-0242 minThe People of Digital MarketingInterview with Kathleen Booth - Why Marketers Need to Understand Cyber Security - Episode #64Kathleen Booth is the VP of Marketing at Clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT.
Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.
Questions...2021-11-2244 minThe People of Digital MarketingInterview with Mary Anderson - Designing With A Purpose - Episode #63“The adventure starts when things go wrong.”
Mary is a designer, brand strategist, and founder of Vitality Creative Studio. She believes in the triple bottom line (people, planet, and profit) and that creativity can be the catalyst for change. From her mobile studio, she collaborates with social and environmental change-makers on projects from sustainable design to digital media and everything in between.
Questions we covered:
What are the challenges that come from being a digital nomad?
What tools are essential to her daily work?
How does social impact play a role in her career?
What...2021-11-1034 minThe People of Digital MarketingInterview with Dan McGaw - You Can Build The Ideal MarTech Stack! - Episode #62“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.”
Dan McGaw is an award-winning entrepreneur, speaker, and the CEO of McGaw.io, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando, FL.
He’s also a thought leader in the MarTech world and a CXL instructor on the topic. Having spoken at leading marketing conferences and online events, his expertise lies in helping businesses extract and...2021-11-0443 minThe People of Digital MarketingInterview with Julian Ivaldy - Discussing “Pirate Marketing” - Episode #61“There’s no dictionary for marketings strategies…when you work in a marketing team, if you’re going to keep trying what other people are doing—it’s not going to be productive. You have to do is be open to your market and your customers and talk to your customers.”
Julian is the Co-Founder & Head of Growth at TheSecretCompany.co 🗝 a crew of serial entrepreneurs, with a pirate mindset, and secret co-founders of over 10 startups. Julian fell into entrepreneurship by selling computer scripts online at the impressive age of 14 years old. Over time he quickly developed a digital side-bu...2021-10-2729 minThe People of Digital MarketingInterview with Agata Krzysztofik - Want to Win as a Growth Marketer? Have a Growth Mindset - Episode #60Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, she is leading a 100% remote marketing, sales, and product team. Together with her team, Agata is on the mission of empowering people to tell great visual stories that stick.
Questions:
Lessons she learned from her 7 years working at Google.
Why is it hard to become an SEO expert?
What is one of the hardest parts of managing a 100% remote team? How can...2021-10-1240 minThe People of Digital MarketingInterview with David J.P. Fisher - How to Become a Trusted Marketing & Sales Expert - Episode #59David J.P. Fisher (D. Fish) is an internationally recognized keynote speaker, sales trainer, and business coach focused on bringing empathy and the human touch back into sales, social media, networking, and entrepreneurship. He is also the author of 9 books including the best-sellers “Hyper-Connected Selling” and "Networking in the 21st Century". And lastly, he is the host of "Beer, Beats, and Business", a podcast that shares his casual conversations with leaders in sales, marketing, and entrepreneurship.
Questions I asked David include:
How does David grow his personal brand as a “soloprenuer”?
What are the benefits of being a...2021-10-0734 minThe People of Digital MarketingInterview with Forrest Dombrow - Sales and Lead Generation Go Hand-in-Hand - Episode #58Forrest Dombrow is a sales consultant at Solve Sales, a marketing and sales consultancy firm helping agencies get new leads and more clients. What makes them different is that they’ve walked the walk and have been contracted by brands like Amazon and Costco.
Forrest was also named one of the Online Marketing Institute’s Top 40 Digital Strategists in Marketing and has over 17 years of experience as a sales consultant in this space.
Questions we covered:
How would he describe lean generation to a 10-year-old?
Why inbound strategies and tactics work better than outbound (e.g. col...2021-09-2817 minThe People of Digital MarketingInterview with Moe Abbas - Kickstart Your Digital Marketing Career - Episode #57“The most valuable skill that I’ve ever picked up is the ability to learn.”
Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing - for free. Acadium has raised $1M from top angel investors like the ex-CEO of Expedia, and it has launched more careers in digital marketing than any other learning platform (which is saying something, let me tell y’all).
Questions we discussed:
Why is having some understanding in sales and buyer behavior useful for marketers?
How did he...2021-09-2325 minThe People of Digital MarketingInterview with Sarah Bond - Lessons in B2B SaaS Marketing and CRO - Episode #56Sarah is the Senior Director of Marketing Strategy at Lucky Orange, a software company that helps businesses around the world improve website conversion rates. She is responsible for leading all aspects of marketing and communications including product marketing, brand positioning, market research, pricing strategies, and communications.
Prior to joining Lucky Orange, Sarah grew her knowledge of marketing, communications, and brand strategy through roles with a Fortune 1000 health care information technology company, a marketing agency focused on higher education, and an Air Force public affairs office.
In this episode we talked about:
How often should...2021-09-2135 minThe People of Digital MarketingInterview with Michael Wieder, Co-Founder at Lalo - Picking The Brain of a CMO - Episode #55“Write playbooks, don’t follow them.”
Michael Wieder is Co-Founder, President and CMO at Lalo, and most importantly, dad to 18-month old Jemma. Utilizing his diverse experience helping build world-class brands, Michael oversees all of Lalo’s marketing and consumer engagement efforts. Prior to founding Lalo, Michael held various leadership positions, including Head of Brand Marketing and Partnerships at WayUp. He also gained valuable entrepreneurial experience, having founded a fitness-tech brand and a music management and event production firm. Michael graduated from the University of Michigan and currently lives in Brooklyn with his wife, daughter, and dog.
In t...2021-09-1317 minThe People of Digital MarketingInterview with Maria Bryan - Enter the World of Nonprofit Marketing - Episode #54“People are more emotionally attached to people than they are to entities…when nonprofit leaders share their stories, it humanizes the nonprofit’s brand.”
Maria Bryan helps founders create thriving nonprofits by marketing on purpose. She provides practical strategies and empathetic coaching to nonprofits ready to amplify their mission and their message. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
Maria gave a lot of great answers to questions like:
1️⃣ How would you describe your role as a Nonprofit Marketing Strategist?
2️⃣ Wh...2021-09-0247 minThe People of Digital MarketingInterview with Nicholas Scalice - How Can I Become a Growth Marketer? - Episode #53With over 12 years of digital marketing experience, Nicholas runs a conversion-focused growth marketing agency specializing in landing page optimization and marketing automation. He’s also the host of a top-rated podcast called Growth Marketing Toolbox and he writes a weekly marketing newsletter read by over 4,200 subscribers.
In this episode we talked about how Nicholas manages his content marketing for two brands, the core differences between webpages and landing pages, how businesses can leverage a newsletter to grow community, the best certifications to get as a budding marketer, how businesses can vet Martech tools before purchasing them, and mo...2021-08-2329 min
The People of Digital MarketingInterview with Cara Meiselman - The Power of “Reverse Franchising” + Growing Your PR & Content Skills - Episode #52Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high-growth startups. Cara has experience leading brand strategy for several large companies as well as creating custom training for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND and Social Media Week and has featured blog posts on sites such as Mashable, Inc. and Forbes.
In this episode we talked about Cara’s journey from law school to the marketing world, the unique challenges from marketing a B2B2C...2021-08-1719 minThe People of Digital MarketingInterview with Arpit Choudhury - Data Isn’t Scary: A Discussion About Product-Led Growth - Episode #51"Being data-led is core to becoming product-led…”
Arpit is a non-engineer who loves data and APIs and believes that everybody, irrespective of their technical chops, should gain data literacy to stay relevant. He likes to spend his days thinking, writing in simple terms, and answering questions about data. He also firmly believes in the power of delayed gratification.
In this episode we talked about how Arpit refines his ideas through writing, the importance of product analytics tools for growth marketing, what is product-led growth, the four core elements of a “data stack,” his definition of “data spaghe...2021-08-1327 minThe People of Digital MarketingInterview with Maurice Bretzfield - The Man Who Introduced Me to Digital Marketing - Episode #50“Digital marketing is a blessing and a curse…”
Maurice Bretzfield has been a lifelong Dodger fan, a raconteur, traveler, and a connoisseur of matters of the tongue, ear, and eye. He's also a blue water sailor, dad, granddad, Digital Marketing geek, consultant, mentor, and teacher. Maurice has been practicing Digital Marketing since the release of the first Web browser, Netscape, in 1994.
This episode is near and dear to my heart. I don’t know how my career would look like today if I didn’t meet him—good thing I did! We talked about how he got into...2021-08-1044 minThe People of Digital MarketingInterview with Heather Bennett - Want to Improve Your Career? Start with Your Personal Brand! - Episode #49"It has to be true to you—it has to be real."
Heather H. Bennett is a marketing strategist and personal brand coach that lives and works in Chicago, Illinois.
Drawing from over 20 years of experience in brand marketing, research & development, and personal branding, Heather brings a unique spin to understanding how a personal brand can impact business and personal goals.
Her social media strategy expertise has been used by professionals and entrepreneurs in areas as diversified as financial wealth management and law to non-profit and professional speaking, education and consumer products to te...2021-08-0621 minThe People of Digital MarketingInterview with Tracy Sheen - Leaning Into Tech & Tackling Technophobia - Episode #48“At the end of the day, your business is your database.”
Tracy Sheen is recognized as a Certified Practicing Marketer by the Australian Marketing Institute. She is a speaker, small business digital coach, and the author of “The End of Technophobia: a practical guide to digitizing your business”. With over 30 years of experience in marketing, sales & small business technology, Tracy works with businesses to up-skill their digital understanding.
She has facilitated over 2000 workshops and webinars and is one of a handful of federally approved small business advisors. Tracy is a regular on judging panels for various...2021-08-0329 minThe People of Digital MarketingInterview with Jennifer Hartmann - Mastering UGC & Community Building - Episode #47“No one on social follows a brand to be advertised to.”
As Director of Public Relations and Enterprise Social Media, Jen is responsible for protecting and improving John Deere’s reputation by leading an enterprise social media and public relations strategy for the company. Jen has over 25 years of experience in public relations, communications, and marketing with 12 of those years at John Deere.
In this episode of the podcast, we talked about John Deere’s 100+ year old content marketing history, why UGC is important to incorporate into a marketing strategy, defining a community and how UGC help...2021-07-3030 min
The TKE Nation PodcastS2: E27 | Ft. Kenny SotoCurious about being a Digital Nomad? Can't get enough conversations about the future of work? Want some hot takes on the Olympics? This episode is for you! We are talking to Frater Kenny Soto (Kappa-Sigma, City College of New York), who is currently based out of South Africa and shares his experience living the remote work lifestyle. Kenny is a digital marketer, writer and all-around motivated learner. Check out KennySoto.com for more of his work, or head over to TKE.org and search for him to see the articles he has contributed to TKE.2021-07-281h 03The People of Digital MarketingInterview with Will Berkowitz - The Unique Challenges with Growing a B2B2C Startup - Episode #46“What we do is we start small and we start today…today, now is so much better than tomorrow.”
Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at start-ups in NYC across a wide variety of industries. He is currently the VP of product and strategy at Rhino (sayrhino.com) and an operating partner at Lakehouse (lakehouse.vc).
In this episode we discussed why Will got into the world of startups, why he has stayed at Rhino for more than 4 years, the challenges with operat...2021-07-2730 minThe People of Digital MarketingInterview with Sarah Bedrick, Founder of HubSpot Academy - What Are Your Marketing Principles? - Episode #45“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?”
Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years working in SaaS startups and scaleups.
Her journey includes most recently co-founding Compt, an HR software company, and building the business and marketing engine from scratch. One of her biggest career wins was starting the HubSpot Academy team and growing it into a world-class educational institution for marketing, sales, and customer success professionals.
Sa...2021-07-2334 minThe People of Digital MarketingBonus Episode: Round #2 with Todd Wheeler!“Belief drives behavior.”
Here’s a bonus episode where I interview Todd Wheeler for a second time. If you have not listened to episode #37, do that first and then listen to this one.
Topics we covered are below:
Tell us a story about your most difficult client, how did you navigate that situation? What would you do differently today?
What makes someone a good leader/manager?
Why is consistency an important leadership trait?
What litmus test or criteria can someone use to know if they should even attempt to move up the corporate ladder? When i...2021-07-2134 minThe People of Digital MarketingInterview with Shana Bull - Creating Relationships and Storytelling is How You Win - Episode #44“No one’s talking about how more brands should be having more fun on social media.”
Shana Bull is a best-selling children's book author, freelance writer, and digital marketing educator based in the Bay Area. She is passionate about low-alcohol wines, elaborate cheese boards, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book - Randall the Blue Spider Goes Surfing).
With over 12 years of social media marketing under her belt, she had a lot to share on the pod!
In this episode we talk about Sh...2021-07-2026 minThe People of Digital MarketingInterview with Andy Crestodina - Understanding Digital Empathy with The MASTER of Content Marketing - Episode #43“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”
For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today’s guest mentioned in both episodes!
My guest today is Andy Crestodina. Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor...2021-07-1627 minThe People of Digital MarketingInterview with A. Lee Judge - Let’s Jump Into Content Marketing - Episode #42"You should take a T-shaped approach..."
A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.
Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view.
In this episode we talk about the fundamental principles of marketing, how to take a T-shaped approach...2021-07-1329 minThe People of Digital MarketingInterview with Erik Newton - How to Scale Your Marketing Career: Lessons From a Former Senior Marketer from Netflix - Episode #41“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ”
Erik Newton is the VP of Marketing at Milestone Inc. Milestone helps companies organize and amplify their digital information to reach the right audiences with advanced technical solutions for content and SEO.
He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.
Early on in his career he spent 6 years in Japan and earned hi...2021-07-0944 minThe People of Digital MarketingInterview with Dennis Shiao - The Art of The Career Pivot: Going From IT to Marketing to Freelancing - Episode #40“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”
Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing.
We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for growing a personal brand, and more.
You can connect with Dennis on Twitter and...2021-07-0626 minThe People of Digital MarketingInterview with Araminta Robertson - Let’s Jump Into The World Of Fintech Marketing - Episode #39“There is not enough education about finance or money…People are hungry for information. ”
Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content.
In our interview we talk about the unique challenges fintech companies face, her top 3 favorite fintech companies that are killing it in marketing, the import...2021-07-0221 minThe People of Digital MarketingInterview with Andrew Capland - Prepping For Your Career in Growth - Episode #38"Growth is defined differently at every company…”
My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing companies including HubSpot (early team member), Wistia, and most recently Postscript.
Now he runs a coaching/mentoring/advising business—“Delivering Value” where he helps other growth leaders at early-stage SaaS/product-led companies.
You can connect with Andrew on Twitter and LinkedIn, if you say hello don’t forget to tell him where you discovered him (cough cough).
2021-06-2936 minThe People of Digital MarketingInterview with Todd Wheeler - Does a Business Win without Discovery, Priorities, and Focus? - Episode #37“KPIs are soulless numbers and a lot of people focus on KPIs…”
My guest today is Todd Wheeler. Todd makes the complicated understandable, to help companies not only grow but to thrive. With almost 50 years of business building experience, from startup companies to Fortune 500 giants, Todd has taught business leaders how to understand the causes of critical issues in the business environment.
Todd was engaged by 25-year-old marketing agency to help them identify issues that kept them stuck. He was able to identify that the team had the right people but, they were in the wrong...2021-06-2130 minThe People of Digital MarketingInterview with Erica Maurer - How to Host & Promote Virtual Events, The Right Way - Episode #36“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the ‘door.’”
Erica Maurer is an entrepreneur, owner, creator, event planner, speaker, and licensed therapist. She is a Partner at EMRG Media, a leading events, marketing, production, and creative agency.
Erica is also a Partner and Producer of The Event Planner Expo, New York City’s largest events and hospitality industry trade show. Erica and her team fully adapted their business when the pandemic hit to service the corporate, social, and non-profit sectors w...2021-06-0528 minThe People of Digital MarketingInterview with Jeroen Corthout - Creating A CRM That’s Actually Useful - Episode #35“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make sense…most CRMs don’t work because they are dependent on people.”
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM system built for SMBs selling in the B2B space, mostly popular with agencies and SaaS companies. Salesflare itself was founded because Jeroen and his co-founder wanted to manage the leads for their software co...2021-05-2830 minThe People of Digital MarketingInterview with Amanda Goetz- Sleep, Sex, & Stress: Selling CBD to Help Women Live Better Lives - Episode #34“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.”
Amanda founded House of Wise after realizing the potential of CBD oil in her life. Despite what you might assume, she wasn't always totally on board with CBD. Until recently, she had never used any cannabis products. Amanda was born in a conservative Midwestern home and is a former group-fitness instructor, marathoner, and overall health nut. Over the past two years, she has navigated a divorce while being a mom of three children and working as a VP of m...2021-03-1235 minThe People of Digital MarketingInterview with Lindsey Bancroft - A New Experience: Learning About Experiential Marketing - Episode #33“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge and the most rewarding part of this job.”
Vowing to create the ultimate consumer experience out of anything she touches, Lindsey Bancroft has spent more than a decade producing activations for top brands including Jeep, ViacomCBS, PepsiCo Foodservice, and Hulu. Leaning on her background in touring logistics, large-scale event production, and sponsorship management Lindsey loves the challenge of turning wild ideas into incredible Experiential programs. She is also a founding Partner and VP...2021-03-0520 minThe People of Digital MarketingInterview with Miruna Dragomir - Marketers Need to Focus on the Big Picture - Episode #32Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team.
In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a CMO or Head of Marketing, why her company published their product roadmap on their we...2021-02-2631 minThe People of Digital MarketingInterview with Navindra Kewal - Let’s Talk About Product Management - Episode #31Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not doing that, he’s either hiking or working as a Product Manager at Lens: Snap & Share a photo-taking app for which he...2021-02-1228 minThe People of Digital MarketingInterview with Pierre Lechelle - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Episode #30Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com).
In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more.
2021-02-0529 minThe People of Digital MarketingInterview with Craig Zingerline - Mastering Growth in 2021 - Episode #29Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.
In this episode, I got to speak to him about what growth ac...2021-01-2239 minThe People of Digital MarketingInterview with Kate Bradley Chernis, CEO of Lately - Creating an AI That Makes Engaging Social Content - Episode #28Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
2021-01-0147 minThe People of Digital MarketingInterview with Irina Poddubnaia, Founder of TrackMage- The Basics of Project Management - Episode #27Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management.
In this episode, we discuss the differences between Agile and Lean project management, the common theme that leads to all challenges in project management, what is a knowledge base, the story of how she s...2020-12-2934 minThe People of Digital MarketingInterview with Vince De Benedetto - Getting Started With Marketing Automation & Chat Marketing - Episode #26Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He currently leads a team of 22 people, serving 50 clients.
In this episode, we talk about the basics of automation and the benefits a business can ge...2020-12-1822 minThe People of Digital MarketingInterview with Dr. Travis Zigler - The Basics of Amazon PPC - Episode #25Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one...2020-12-1144 minThe People of Digital MarketingInterview with Chris Dickey, CEO of Visably - The Basics of Search Engine Visibility & Marketing a SaaS Company - Episode #24Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over 100 million domains and websites, Visably is poised to be an indispensable tool for PR and Digital Agencies. So far, Chris has rais...2020-12-0428 minThe People of Digital MarketingInterview with Katie Dooley - Starting a Design & Branding Business - Episode #23Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can.
Connect with Katie Instagram, Facebook, LinkedIn, and at Paperlime.ca.
Katie’s favorite designer is Chris Do and his Youtube channel, the Futur is a great resource for anyone who wants a deeper dive into branding and design.
Here’s a pricing design work video that K...2020-11-2722 minThe People of Digital MarketingInterview with Filippo Stefanelli, CMO of StashAway - The Challenges of Marketing in Fintech & in the APAC Region - Episode #22Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication.
In this episode, we talk about why he shifted from agency-life to working on the product side of marketing, the challenges that come from marketing in the financial technology space, considerations to think about when...2020-11-2027 minThe People of Digital MarketingInterview with Eric Jorgenson - Writing a Book about Naval Ravikant, Startup Life, and How to Grow a Blog - Episode #21“I write to find out what I know and what I don’t know, like writing is thinking to me.”
Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the author of The Almanack of Naval Ravikant: A guide to weal...2020-11-1333 minThe People of Digital MarketingInterview with Jerry R. Louis - Copywriting Essentials and Ad Agency War Stories - Episode #20“People buy what they remember.”
Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine.
In this episode, we talk about the fundamentals of copywriting, the purpose of advertising, how to harness your creative energy, how to get into a copywriting career...2020-11-0623 minThe People of Digital MarketingInterview with Damon Burton - The Basics of SEO & The Benefits of Writing a Book - Episode #19Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and Outranking Your Competition.
In this episode, we talk about how he got into marketing, his experience as the owner of an...2020-10-3036 minThe People of Digital MarketingInterview with Professor Martin Waxman - How Does AI Relate to Marketing and PR? - Episode #18“When you think of it the AI is just another intermediary that a marketer has at their disposal…”
Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.
Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter.
In this episod...2020-10-2338 minThe People of Digital MarketingInterview with Brian Honigman - How to Create a Career as a Marketing Consultant - Episode #17Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, the Weather Company, Medium, Asana, NATO, People Mag...2020-10-1628 minThe People of Digital MarketingInterview with Lindsay Peragine - The Basics of Pinterest Marketing in 2020 - Episode #16Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days!
She confesses that she is a lover of coffee and good books, with a weakness for ice cream. As a wife and mom to two little ones, her passion is to help other...2020-10-1424 minThe People of Digital MarketingInterview with Stacy Angela Magallon - How To Get Started In Design & Creative Work - Episode #15“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.”
Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson & Johnson's, and more. If you’re looking to learn more about marketing, graphic design, and what it means to...2020-10-0627 minThe People of Digital MarketingInterview with Liz Scully - Could A Mastermind Group Elevate Your Marketing? - Episode #14“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully
In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together rather than alone.
She's Irish, nomadic, and as confused as everyon...2020-09-2927 minThe People of Digital MarketingInterview with Matt Lebris - Starting a podcast, personal branding, & how to start a speaking career - Episode #13“There’s a difference between having a resource and being resourceful.” - Matt Lebris
Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding.
On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole Lapin, Dan Lok, and more.
In this episode, we go over how Matt pitches to big-name guests, his de...2020-09-1940 minThe People of Digital MarketingAre you in the business of doing something that other people want? - Episode #12“Nearly all companies exist to do something people want.”
— Paul Graham
You can find his essay here: http://www.paulgraham.com/wealth.html
In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want?
As always, you can connect with me at www.KennySoto.com2020-09-1111 minThe People of Digital MarketingInterview with Khandker Ahamed - Remote Work, Project Management, & The Future of Work - Episode #11“You need to differentiate yourself. That is how you dominate.”
Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over 2,000 students. Currently, Khandker is a project manager at Accenture.
In today's episode, we talked about the challenges of remote work, getting a remote...2020-08-2348 minThe People of Digital MarketingInterview with Scott Harward - Ads, Automation, & The End of 3rd Party Cookies - Episode #10“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”
Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful.
Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/
To learn more about SEO: www.M...2020-08-1324 minThe People of Digital MarketingInterview with Bertrand van der Berg - Digital Marketing for Photographers - Ep. #9“Don’t let your gear be an excuse…” — Bertrand van der Berg
In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, b...2020-08-1129 minThe People of Digital MarketingCareer Design & Collecting Skills - Episode #8Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you.
Let's connect at: www.KennySoto.com2020-08-0820 minThe People of Digital MarketingWhy YOU Need A Website & How To Start - Episode #7Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress).
If you enjoyed this episode, let's connect at www.KennySoto.com2020-08-0221 minThe People of Digital MarketingInterview With Sam Hysell of NOX Media - Mastering Virtual Events - Episode #6Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell
Now, this is when the podcast gets SERIOUS!
Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of Fortune 100 companies, venture-backed startups, and industry titans/entrepreneurs.
In this episode...2020-07-2921 minThe People of Digital MarketingAre You a Writer? - Episode #5In today's episode, I talk about writing...
Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general.
I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more.
The book I mentioned this episode is On Writing: A Memoir of the Craft by Stephen King, which I highly recommend that you read if you want to take your writing more seriously!
If you...2020-07-2815 minThe People of Digital MarketingDigital Marketing Skills to Learn - Episode #4In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization).
I mention various resources like Coursera’s Global Skills Index, Lean Six Sigma Project Management, Google Skillshop, SEMrush’s free courses on SEO, Facebook Blueprint, Shopify Academy, Marketo’s certification courses, and TrailHead by SalesForce.
If want to read more on the topic of career design and gain the right skills in the digital...2020-07-2129 minThe People of Digital MarketingHow To Get A Job In 2020 - Episode #3Episode #3 of the podcast goes over how to get a job in 2020...
In this episode I discuss:
How did we to get a job before the internet,
How the internet changed seeking employment,
What are recruiters and hiring managers doing before considering you (Google + ATS),
Who are you competing with,
Personal branding + your resume,
What I did to get a job at VaynerMedia, MyBest, & FreeUp,
And how to get a digital marketing job with no experience (what I would do now)!
Thanks again for supporting and listening to this podcast. I am truly grateful for...2020-07-1929 minThe People of Digital MarketingWho Is This Podcast For? Who Am I Speaking To? - Episode #2In today's episode I answer two questions:
Who is this podcast for?
What is digital marketing?
It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.
If you want to connect with me, ask a question, or provide feedback, reach out to me at:
www.KennySoto.com
My Instagram
My LinkedIn
T...2020-07-1815 minThe People of Digital MarketingWelcome to My Podcast - Episode #1This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉2020-07-1714 minThe People of Digital MarketingWhat is digital marketing, really?This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!2020-07-1600 min
Lion's Share Marketing PodcastEp 8: SEO Trends, Tips, & Tricks | Kenny SotoIn Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas clients to develop their digital marketing strategies. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels. Kenny begins by recommending that marketing leaders just starting out should follow the rules. Kenny further explains that both Google and Facebook are very t...2017-04-2422 min
Lion's Share Marketing PodcastEp 8: SEO Trends, Tips, & Tricks | Kenny SotoIn Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas clients to develop their digital marketing strategies. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels. Kenny begins by recommending that marketing leaders just starting out should follow the rules. Kenny further explains that both Google and Facebook are very transparent with what t...2017-04-2422 min