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Kerrie A. Fitzgerald

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Ecommerce Society PodcastEcommerce Society PodcastUpdates: I Launched a New Product Business + Final Episode & FarewellI have an update my friends- this is the final episode of The Ecommerce Podcast- totally bittersweet. After taking a short hiatus, I realized my vision was going in a different direction. Almost four years, 259 episodes and a million hours later- it's time to say goodbye:) I've loved every single second of this podcast and I'm so proud of it- and grateful fro you tuning in every week:)   Here is where you can find me now: Amusejoy Poo Bags   my newest product brand, it's beautiful and perfect and check it...2024-11-3047 minEcommerce Society PodcastEcommerce Society PodcastI Spoke at a Big Expo- My Experience, How to Pitch Yourself for Speaking Gigs, My Takeaways & What I LearnedHey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of...2024-06-1049 minEcommerce Society PodcastEcommerce Society PodcastBONUS:New Website Audit Service & Balancing Business BurnoutGrab a website audit https://www.kerriefitzgerald.com/audit   In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for. Takeaways It's important to o...2024-04-1827 minEcommerce Society PodcastEcommerce Society PodcastShould you close your business or should you sell?In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the benefits of selling starter businesses and reiterating the importance of owning your own platform. 2024-03-1229 minEcommerce Society PodcastEcommerce Society PodcastWhen to DIY Verse Hiring Out Work In Your Ecommerce BusinessIn this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing in visual branding, providing valuable insights and lessons learned.   Takeaways   Consider your business goals, budget, an...2024-02-2756 minEcommerce Society PodcastEcommerce Society PodcastThe Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand AwarenessIn this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible...2024-02-131h 08Ecommerce Society PodcastEcommerce Society Podcast10 Life Lessons I Learned While Doing a Solo Trip To Alaska To See Brown Bears w. Natural Habitat’s Alaska BearcampIn this week’s episode of the 6 Figure Product Business Podcast I’m diving into the the transformative journey of a solo trip to Alaska's Brown Bear country with Natural Habitat's Alaska Bearcamp. This trip was magical and was hands down the BEST trip I’ve ever taken in my whole life. While this episode isn’t necessarily “business focused” I am sharing ten profound life lessons learned amidst the awe-inspiring wilderness and these can 100% be applied to your life.  I talk about everything from embracing things that make you feel alive, giving compliments to people, listening more than tal...2023-08-291h 08Ecommerce Society PodcastEcommerce Society PodcastBONUS: The Cultish Product- Applications Are Open & Here Is Why You Need To JoinI take you behind the scenes of my new program- The Cultish Product! I dive deep into what it is, who its for and why you need to be inside! We've made some updates so be sure to listen. Join Cultish Product A 3-month intimate coaching program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications are now open, from January 19-Feb 1 Will you be one of 10 people inside? Questions DM me :) www.instagram.com/kerrie.a...2023-01-1958 minEcommerce Society PodcastEcommerce Society PodcastBONUS: Do A Holiday Recap & Focus On The Needle Movers & Drivers of Your BusinessWelcome to a bonus episode of the 6 figure product business podcast. After the holiday season wraps up, it’s so important to go through and conduct a holiday recap. This information will tell you what worked, what didnt work and what you could have done better! We also talk about focusing on the needle movers & drivers in your business. WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The Win:   {Free...2022-12-3017 minEcommerce Society PodcastEcommerce Society PodcastPr Pitching To The Media & Showing Up Authentically with Allison Carter Part 2When it comes to creating a brand that people are dying to buy from, Allison Carter will help you get there. She’s a master with showing up authentically as yourself and that acts as a magnet for customers. She is also a whiz at pitching to the media and getting free and organic PR features. She is sharing all the goodies in this episode! You will walk away with an understanding of easy ways to find publications and ways to pitch yourself for features and ways to stand out online as your authentic self.  This will be...2022-12-1337 minEcommerce Society PodcastEcommerce Society PodcastBONUS- Optimize Your 3 Email Workflows That Drive The Biggest SalesWelcome to this bonus episode- 143 of the 6 figure product business podcast.  To prep you for a huge focus of our business and what we will be talking about more of in 2023- email marketing. You own your email list ( you dont own social media) and email marketing is a huge driver of business- passive income, making money while you sleep kinda money! In this episode we will dive into the 3 key workflows you need to make the most out of email marketing. Klaviyo is my email marketing platform of choice by FAR!   Take a listen and...2022-12-0919 minEcommerce Society PodcastEcommerce Society PodcastPr Pitching To The Media & Showing Up Authentically with Allison Carter Part 1When it comes to creating a brand that people are dying to buy from, Allison Carter will help you get there. She’s a master with showing up authentically as yourself and that acts as a magnet for customers. She is also a whiz at pitching to the media and getting free and organic PR features. She is sharing all the goodies in this episode! You will walk away with an understanding of easy ways to find publications and ways to pitch yourself for features and ways to stand out online as your authentic self.  This will be...2022-12-0644 minEcommerce Society PodcastEcommerce Society PodcastBONUS- Updates To My Business in 2023 {new programs, offers and DFY services}Welcome to this bonus episode- 141 of the 6 figure product business podcast. Taking you behind the curtain and I’m sharing all the exciting updates that 2023 will be bringing for my business! From a new mastermind to DFY services and VIP days! Take a listen and let me know which service YOU find most exciting- send me a DM at www.instagram.com/kerrie.a.fitzgerald  JOIN THE WAITLIST FOR THE CULTISH PRODUCT    WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47...2022-12-0258 minEcommerce Society PodcastEcommerce Society PodcastThe Worst Website Design and Conversion Mistakes With Erin Alexander of Product PowerhouseThe Worst Website Conversion Mistakes With Erin of Product Powerhouse is such a great episode and we are diving deep into all the mistakes you are currently making with your own website.    DIY-Shopify Course Use code KERRIE for $100 off the course   Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The Wi...2022-11-291h 08Ecommerce Society PodcastEcommerce Society PodcastHow to Sell Your Ecomm Business & Achieve the Perfect Exit with Christine McDannell of the Magnolia FirmIn episode 134 I told my story of selling my ecommerce business and on this episode we are talking with Christine McDannell the founder of a boutique business brokerage firm called the Magnolia Firm. Chrstine shares all the dirt on how ecommerce businesses can sell their business with ease.     Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Fr...2022-11-221h 06Ecommerce Society PodcastEcommerce Society Podcast{Coaching Call} How To Add a Print on Demand Apparel Product To Your Brand with Jess of Simply Jess SkincareThis week we are switching things up and we are doing a “coaching call” this is when someone has a question they are struggling to implement in their business and I give them business advice, This also gives you a glimpse into what its like to work with me inside some of my programs :)  WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners Starts at $47 a month   Free Guides & Resources For The Win: The Step-By-Step Guide To Getting...2022-11-1551 minEcommerce Society PodcastEcommerce Society PodcastAs a Buyer For Urban Outfitters, 3 Ways To Get Your Products on The Shelves Of Big Brand Retail Stores with Kristin of Bocu BoxKristin is a former corporate retail buyer turned small business owner & retail coach. Bocu came to life in 2018 as a solution to make it easier to send a thoughtful gift without sacrificing your gift-giving style or standards   GRAB A BOCU GIFTBOX!  15% Off their first Bocu with code KERRIE15 https://www.shopbocu.com/discount/KERRIE15     Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Commun...2022-11-081h 12Ecommerce Society PodcastEcommerce Society PodcastDitch The Boring Business & Create One That Lights You Up with Madison TinderSometimes you have to just trust your gut when it comes to your business. Lets normalize pivoting, and growing and sometimes we outgrow parts of our business. On this episode I’m chatting it up with Madison Tinder, coach & educator for multi-passionate women, owner of ecommerce brand Soulful Scrunchies and serial entrepreneur. We talk all things ditching the boring parts of your business that don't light you up, our money archetypes and how they play a role in our business & personality and so much more.  Take Denise Duffield-Thomas’ Money Archetypes Quiz Grab 50 Holiday Content Ideas...2022-11-0145 minEcommerce Society PodcastEcommerce Society Podcast{Female Founder} StartIng & Launching a High End Hat Brand with Lindsey Nadler of CEO Hat ClubLindsay Nadler is the CEO of CEO Hat Club and on this week’s episode we talk about the start of her brand, why she decided to create an additional income stream to her coaching business by adding a physical product.  WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners Starts at $37 a month   Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or cl...2022-10-251h 10Ecommerce Society PodcastEcommerce Society PodcastI Sold My Ecommerce Business ( the process, the story and the feelings post sale)I sold my business! I started a product based business named the dapper dog box, and sold it in 2019. I get asked questions all the time about how I sold it, why I sold it and how I felt after selling it, so I decided to finally record a podcast episode about it.   Resources Mentioned: Flippa.com Episode 113- How to add more profit  Episode 91- if i was starting a new product biz, here is what I would do differently     Grab 50 Holiday Cont...2022-10-1845 minEcommerce Society PodcastEcommerce Society PodcastGo From Stuck To Unstuck: Why We All Need MentorsSometimes we need a kick in the butt to get an idea out of our head and into taking some action. In this episode I share a specific example of an idea I have been struggling with and within 24 hours, and one strategy session booked with a mentor, I was able to take an idea and go from feeling stuck to taking action.      Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coach...2022-10-1147 minEcommerce Society PodcastEcommerce Society PodcastIf You Want Less Sales In Your Product Business, Do These 4 ThingsIf you want to continue to not get sales in your product-based business, keep doing these four things.    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The Win:   {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES  {without using ads, making Instagram Reels or dancing on Tiktok}    Or click her...2022-10-0439 minEcommerce Society PodcastEcommerce Society Podcast4 Non Boring Business Books Every Product Business Needs to ReadSometimes you just need a non boring business book to help kickstart your business or mindset. Here are 4 amazing books that all my product business friends need to read like yesterday! You can click below and grab any of them easily on amazon and start reading this weekend Chill & Prosper 4 Hour Work Week Everything is Figureoutable You’re A Badass at Making Money     Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   2022-09-2746 minEcommerce Society PodcastEcommerce Society Podcast3 Key Things I’ve Implemented in My Business To Help Overcome Anxiety & Build a Better MindsetSometimes you may hate your business or feel like you are a slave to your business. In this episode I am sharing 3 key things I’ve implemented in my business this past year that have been a total game-changer to reduce anxiety and help me to continue to create a business that I thrive in. Grab a Copy Of Chill & Prosper Book     Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coac...2022-09-201h 00Ecommerce Society PodcastEcommerce Society PodcastBONUS Holiday: Make Passive Income With Email SequencesWe’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you one of my all time favorite way to make money while you sleep- your email sequences. These help convert leads into buyers and buyers into superfans.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for jus...2022-09-1624 minEcommerce Society PodcastEcommerce Society PodcastBONUS Holiday: Make Money In Your Sleep With Cart Abandonment EmailsWe’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you one of my all time favorite way to make money while you sleep with this special email marketing workflow- cart abandonment. Its something like 80% of carts online are abandoned at checkout and with a stellar email sequence you can make some of that money back.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales   2022-09-1513 minEcommerce Society PodcastEcommerce Society PodcastBONUS Holiday: The Easiest Way To Grow Your Email List { a stellar pop-up}We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you the key ways you can grow your email list just in time to make holiday sales. Hint Hint- your pop-up will make or break your email list building efforts.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketi...2022-09-1414 minEcommerce Society PodcastEcommerce Society PodcastBehind The Scenes Of My Business Book - Customer ObsessionSurprise! I’m writing a business book and I cannot wait to share all the details with you. For now, this episode will share some of the behind the scenes details on what its like to write a business book, what has held me back from writing it and how I am setting goals to ensure this book is done by Q4 of 2022.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strateg...2022-09-1351 minEcommerce Society PodcastEcommerce Society PodcastBONUS Holiday: Create a Brand Team For Maximum Referral SalesWe’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you through some simple ways to create a brand ambassador team and how to use them to drive traffic and awareness to your brand.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9  ...2022-09-1215 minEcommerce Society PodcastEcommerce Society PodcastBONUS Holiday: How to Collab with Other Like Minded Brands For ExposureWe’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you through why partnering & collaborating with other like-minded brands is such an easy way to maximize your visibility this holiday season.     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  ...2022-09-0912 minEcommerce Society PodcastEcommerce Society PodcastBonus HOLIDAY: Let’s Make a Tiktok Ad with A UGC Video  We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode we dive into Tiktok and why you need to be thinking of Tiktok for 1. Creating UGC 2. To drive crazy traffic and 3. Tiktok ads. I also walk you through the basic setup of how you can easily set up your tiktok ads.   https://sproutsocial.com/insights/tiktok-ads/     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajab...2022-09-0815 minEcommerce Society PodcastEcommerce Society PodcastBonus HOLIDAY: Partner with influencers for specific holiday campaigns  We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you through why influencers are the future of marketing and how can you easily leverage influencers for some kickass holiday campaigns.   "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WIT...2022-09-0724 minEcommerce Society PodcastEcommerce Society Podcast3 Core Things Every Successful Ecommerce Brand Has & You Need Them TooEvery successful e-commerce brand has a variety of things in common. After building my own product-based business 6 years ago and working with hundreds of clients and students, there are 3 clear and distinct things that I have seen a pattern in.    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-comme...2022-09-0647 minEcommerce Society PodcastEcommerce Society PodcastBonus HOLIDAY: Optimize Your Blogs With The Highest Page ViewsWe’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. This episode will walk you through why your blog posts should always be updated to reflect holiday products & best sellers.      "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coac...2022-09-0507 minEcommerce Society PodcastEcommerce Society PodcastBonus HOLIDAY: Why Affiliate marketing can help you skyrocket your holiday traffic  Why Affiliate marketing can help you skyrocket your holiday traffic   We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season.    Grab my Traffic Bootcamp Course for just $99     "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH...2022-09-0205 minEcommerce Society PodcastEcommerce Society PodcastBonus HOLIDAY: 3 Ways To Get Featured in Giftguides For Maximum Visibility & Traffic  We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode we are diving into how to get those drool-worthy PR moments by pitching yourself to get inside giftguides.   "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Co...2022-09-0107 minEcommerce Society PodcastEcommerce Society PodcastREPLAY: A Look Inside my $47,000 Holiday Season For My E-Commerce Business(this is a replay from 2021 as it was one of our most downloaded episodes) On this week’s episode of the 6 figure product business podcast we are talking all things, crushing your holiday season. I walk you through the strategies I took to make a $47,000 holiday season for my subscription box business, The Dapper Dog Box. This was my 3rd and final holiday season of owning that business and by the third year I had it down.  In this episode we walk through: The marketing strategy I used to make $47,000 in (Oct-Dec) with zero ads...2022-08-3157 minEcommerce Society PodcastEcommerce Society Podcast{Quick Tip} My First Holiday Season Bombed - Here is What I Did WrongLets take a look back at my first holiday season in with my ecommerce business, The Dapper Dog Box. I share why my first holiday season with the business completely fell flat and how you can avoid making the same mistakes. Be sure to tune into next weeks episode where i share how I made $50K in the holiday season 2 short years later.      "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strate...2022-08-3019 minEcommerce Society PodcastEcommerce Society Podcast4 Steps for Preparing for Q4 and the 2022 Holiday Season  "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $39/month   Free Guides & Resources...2022-08-2317 minEcommerce Society PodcastEcommerce Society Podcast10 Ways To Add More Profit To Your Ecommerce Business  "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website...2022-08-1624 minEcommerce Society PodcastEcommerce Society Podcast{Member Case Study} How To Move Past a Roadblock That’s Preventing Your Business To Move ForwardIn this episode I am sharing a story and real life case study from one of the members inside my ecommerce membership community- ecommerce society. These were real conversions that happened inside the membership and instagram and I am so happy to share how we were able to help my member work through a huge roadblock in her business that was holding her back. To join my membership, head over to https://kerriefitzgerald.com/membership    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab...2022-08-0923 minEcommerce Society PodcastEcommerce Society PodcastTwo Sneaky {ethical }ways to spy on your competitorsBuiltwith.com Facebook- Page Transparency    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month     Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increa...2022-08-0225 minEcommerce Society PodcastEcommerce Society Podcast{Case Study} How Salt & Straw Are Masters at Customer Loyalty and What They Do To Get Customers To Come Back & Buy Every MonthIn this special bonus episode, we are diving into how marketing & brand genius- Salt & Straw Ice cream are masters at their customer loyalty game and their ONE strategy they implement to get customers coming back to their shop every month to eat more ice cream. Listen to find out:)  https://www.instagram.com/saltandstraw/    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK W...2022-07-2829 minEcommerce Society PodcastEcommerce Society Podcast{Female Founder} How this Boozy Brand Got Started & Scaled with Nicole Chenault of Fbombs & Booze    In this special female founder episode I am talking all things being scrappy, starting a business in your garage and mindset with Nicole Chenault, founder of Fbombs & Booze.  They make wine glasses and tumblers with the heavy use of profanity and snarkiness. We get down & dirty talking about how Nicole got started with her business after leaving a corporate job of 17 years! She started handmaking products and the rest is history.      "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales   2022-07-261h 15Ecommerce Society PodcastEcommerce Society PodcastE-Commerce Traffic Broken Down: Paid Versus OrganicHow do I drive traffic to my online store? This is probably the #1 question I get asked. I break down the different types of traffic, Paid and Organic and dive deep into each one, breaking down all the different ways you can drive traffic to your online store.   Drive More Traffic: Join me inside Ecommerce Traffic Bootcamp A self paced course that helps you drive more traffic to your ecommerce business & online store. {PS- this traffic course comes FREE when you join my membership, ecommerce society}  Grab my Traffic Bo...2022-07-1949 minEcommerce Society PodcastEcommerce Society PodcastEcommerce Society- How My New Membership Ecommerce Society is Going  "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop 2022-07-1520 minEcommerce Society PodcastEcommerce Society PodcastFrom Fred Segal & Anthropologie to Visual Merchandising Queen & Podcast Host With Michelle CraigWhat does 20 years in retail, owning Fred Segal shops and working for Anthropologie have in common? Michelle Craig being a a retail queen, badass podcast host and visual merchandising aficionado. On this week’s episode of the podcast we are talking all things: Hiring a merchandiser  to increase sales and profitability  Common mistakes retail stores are making that kill their sales How  following my gut and stepping out of my comfort zone is propelling my business And more   "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50...2022-07-121h 01Ecommerce Society PodcastEcommerce Society Podcast{Female Founder} How Wildside Dog Gear Got Started with Candi Wongn this female founder episode we dive deep into Wildside pet brand and talk about how she got started, where she came up with her idea and what steps she is taking to grow her emerging pet brand.    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners2022-07-051h 07Ecommerce Society PodcastEcommerce Society PodcastCreate a Profitable ”Print On Demand” Product with Audrey KandilEver wondered how to sell products without having a ton of inventory? Print on demand is one of the easiest ways to sell products with so much flexibility!    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The...2022-06-2858 minEcommerce Society PodcastEcommerce Society PodcastHow To “DIY” Gorgeous Product Photos With Your Phone with Cristy Cross PhotoProduct photos are literally the secret sauce to selling your products. If your product photos are poor quality, your sales will reflect that. Today we are joined by the amazing Cristy Cross of Cristy Cross Photography and CC Presets. She is dishing all the tips on how you can DIY your own photos with a simple smartphone.    "DOUBLE YOUR BLACK FRIDAY SALES" Free Training  https://marketing-by-kerrie.mykajabi.com/DoubleBFsales    Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK W...2022-06-211h 02Ecommerce Society PodcastEcommerce Society Podcast{E-Commerce Society} I Launched a Membership. What is it and who it’s forSIGN UP- FREE 5 DAY CHALLENGE "DOUBLE YOUR BLACK FRIDAY SALES" https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge     JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.* Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram 2022-06-1448 minEcommerce Society PodcastEcommerce Society PodcastHow To Maximize Your Time During Summer (with kids at home) As An Ecomm Mompreneur    JOIN ECOMMERCE SOCIETY Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com   L...2022-06-1120 minEcommerce Society PodcastEcommerce Society PodcastHow To Find Business Friends and WHY You Need Them In Your Business (and life)SIGN UP- FREE 5 DAY CHALLENGE "DOUBLE YOUR BLACK FRIDAY SALES" https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge   Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $39/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase You...2022-06-1026 minEcommerce Society PodcastEcommerce Society PodcastInstagram & Tiktok Content- What To Post On Feed Verse StoriesSIGN UP FOR OUR FIVE DAY FREE PRIVATE PODCAST SERIES The Pathway to More Sales & Loyal Customers For Your Ecommerce Brand. Click here to sign up ( its free)     JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.* Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here ht...2022-06-0921 minEcommerce Society PodcastEcommerce Society Podcast{Quick Tip Bonus} Feeling Bad About Your Ecommerce Business? Do These 3 Things  SIGN UP FOR OUR FIVE DAY FREE PRIVATE PODCAST SERIES The Pathway to More Sales & Loyal Customers For Your Ecommerce Brand. Click here to sign up ( its free)     JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.* Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click...2022-06-0820 minEcommerce Society PodcastEcommerce Society PodcastWhy Free Facebook Groups May Be Hurting Your Ecommerce Business  SIGN UP FOR OUR FIVE DAY FREE PRIVATE PODCAST SERIES The Pathway to More Sales & Loyal Customers For Your Ecommerce Brand. Click here to sign up ( its free)   JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*   Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click he...2022-06-071h 03Ecommerce Society PodcastEcommerce Society Podcast{Quick Tip} How To Sell More Products and Work Less Hours In Your E-Commerce Business  SIGN UP FOR OUR FIVE DAY FREE PRIVATE PODCAST SERIES The Pathway to More Sales & Loyal Customers For Your Ecommerce Brand. Click here to sign up ( its free)   JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.* Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here ht...2022-06-0623 minEcommerce Society PodcastEcommerce Society PodcastWhy ”Community & Connection” Will Help You Scale Your E-commerce Business  SIGN UP- FREE 5 DAY CHALLENGE "DOUBLE YOUR BLACK FRIDAY SALES" https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge   Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $39/month   WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product...2022-05-2458 minEcommerce Society PodcastEcommerce Society PodcastYour 7 Figure Facebook Ads Bootcamp For E-commerce Businesses with Zach SpucklerOur first ADS episode on the podcast- whoop.  Today we have ,Zach Spuckler, founder of Heart Soul & Hustle and creator of The Not your Average Online Marketing Podcast. He's generated over 2.4 million dollars in online courses, consulting, agency & coaching sales since starting his business seven years ago and he is spilling all the tea regarding Facebook ads and how you can start implementing them in your business. If you are new to running ads and are curious if its for you or want to get started using ads with a budget, this episode is perfect for you. 2022-05-1754 minEcommerce Society PodcastEcommerce Society PodcastMaking Numbers Sexy Again- Accounting, Money Mindset & Financial Strategies with Danielle Hayden of Kickstart AccountingJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Financial discussions are not typically s*xy, especially for ecommerce business owners.  I often see product biz owners focus on marketing, bury their heads in the sand over their financials, and then fail to reach their business goals. Luckily on this week’s episode we have financials whiz- Daniele Hayden of Kickstart Account Inc to hel...2022-05-101h 02Ecommerce Society PodcastEcommerce Society PodcastE-Commerce Sales Academy- Who It’s For, The Key Changes I have Made To Improve It, & Commonly Asked QuestionsJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Sign up today at www.ecommercesalesacademy.com   Questions? www.instagram.com/kerrie.a.fitzgerald or email me: Kerrie@kerriefitzgerald.com 2022-05-0453 minEcommerce Society PodcastEcommerce Society PodcastCustomer Obsession: How To Create a Cult-Like Following For Your E-Commerce Brand (part 1)JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     To succeed as an e-commerce business, being obsessed with your customers isn’t important, it’s necessary. When you are truly obsessed with your customers you create loyalty within your brand, getting customers to both continue to buy from you over and over but it gets them to become ambassadors for your brand, promoting y...2022-05-031h 04Ecommerce Society PodcastEcommerce Society PodcastMy Story: Mom Life, E-commerce Shop Owner, Selling My Business & Business Coach, Podcaster & EducatorJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Today I am peeling back the curtain and sharing a little bit about my story and how I ended up where I am today. From my early days of studying abroad in London and living in Australia to my stint as a “weathergirl” at a TV station in San Diego to starting an e-commerce...2022-04-2953 minEcommerce Society PodcastEcommerce Society PodcastWhy Traffic Is The #1 Thing You Actually Need If You Want More Sales for Your E-commerce BusinessJOIN ECOMMERCE SOCIETY Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Grab my Traffic Bootcamp Course for just $99   Website traffic is one of THE most important things you need to be driving to your online store if you want sales…. Yet it seems to be totally forgotten by so many e-commerce shops. In this episode we are talking about all things website traffic, why you need it, a simple calculation you can implement today to discover why you're not getting sales a...2022-04-2633 minEcommerce Society PodcastEcommerce Society Podcast{Quick Tip} If I Was Starting a Ecommerce Business Again, What I Would Do DifferentlyJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     If I was starting a new e-commerce business, what would I do differently? This episode is such a fun one as I take you through memory lane of some of my big mistakes I made with my first business and how I would do them differently if I was to start a new brand.2022-04-2231 minEcommerce Society PodcastEcommerce Society PodcastEtsy Sellers or Customers of Etsy? The Pitfalls of Marketplace Sales ChannelsJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Marketplaces like Etsy should be one of your sales channels, but never put all your eggs in a basket you don’t control. I preach the importance of owning your own website that you have 100% control over. If you have an Etsy shop and want to think about creating your own website too, this epis...2022-04-1933 minEcommerce Society PodcastEcommerce Society Podcast{Case Study} Glossier: How This Beauty Brand Created A Socially Driven BrandJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Glossier is one of the biggest beauty brands on the planet. Let’s dive into how this mega brand got started and how they leveraged social media to drive massive demand for their products. I dive into: The story of how Glossier was started back in 2013 The “simplicity” of their brand launch ...2022-04-1525 minEcommerce Society PodcastEcommerce Society PodcastThe Tiktok Essentials to Get You Started: What to Post, When to Post & What To Say w. Leda of Woof & Wonder : Part 2JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     { part 2 of the tikok for e-commerce series} If you haven’t listened to part 1 (episode 87) then please go listen to that one first! If Tiktok is about as confusing as a Rubik cube… then you are confused AF…..just like the rest of us. Tiktok is taking over and sorry friends, it’s def here...2022-04-121h 06Ecommerce Society PodcastEcommerce Society PodcastKey Elements for a Strong Ecommerce Brand with Duo Collective (Part 1)JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Your brand is what people say about you when you are not in the room. Your brand is literally why people like you and buy from you. In this week’s episode we are talking with brand experts The Duo Collective on what it takes to create a strong brand that people want to buy fr...2022-04-0547 minEcommerce Society PodcastEcommerce Society Podcast{From 0-800 Retail Stores} How to get Into Retail Boutiques with Catherine of Kitty Meow BoutiqueReady to get your dreamy products into the shelves of your fave boutiques? If that is you, then you will go crazy for this episode! In this week’s episode we talk all things- wholesale and how to land your dream wholesale & retail stores. We talk about: 1. How do you know if your physical product is a good fit for wholesale? 2. What do you need to be successful in running a wholesale side of a product based business? 3. What are some of the downsides to selling wholesale? 4. How to price your products for profit 4. If you could pinpoint on...2022-03-2956 minEcommerce Society PodcastEcommerce Society Podcast{Quick Tip} The Anatomy Of A High Converting Email For An E-Commerce BusinessJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     In this week’s episode we are talking about the anatomy of a high converting email so when you do send emails to your list, you have a better chance of getting a sale   Email Marketing can be your best friend when it comes to promoting your eCommerce business. But to mak...2022-03-1822 minEcommerce Society PodcastEcommerce Society Podcast{Inventing Anna & The Tinder Swindler} 3 Things We Can Learn & Apply Them To Our Ecommerce BusinessJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     How do you show up if you think you already won? This week’s episode is all about three key things we can learn from Inventing Anna & The Tinder Swindler and apply it to our ecommerce business. Trust me, this is a must-listen episode and a 100% totally unique perspective that you likely haven’t considere...2022-03-1129 minEcommerce Society PodcastEcommerce Society PodcastThe Impact of Packaging Design on Sales with Whitney Zimmerman of WildHive StudioYour packaging is one of the key ways you attract your dream customers, get your product to stand out amongst competitors and create an impeccable customer experience. In today’s episode we are diving deep into packaging and design with product expert, Whitney Zimmerman, owner of Wildhive Studio We discuss: What is packaging design and why does it matter? How can you use packaging to stand out from your industry competitors online and in stores? How does packaging impact sales? What are the key elements of a buzz- worthy unboxing experience that gets people talking about yo...2022-03-081h 00Ecommerce Society PodcastEcommerce Society PodcastQuick Tip: 14 Easy Ways To Grow Your Email List For Your Ecommerce BusinessJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     I hear it from you over and over, how do I grow my email list? Well today’s first “shortie” episode is 14 easy ways you can grow your email list.    Email Marketing can be your best friend when it comes to promoting your eCommerce business. But to make it happen...2022-03-0432 minEcommerce Society PodcastEcommerce Society PodcastThe Top Ways Email Marketing Can Increase Your Ecommerce Sales in 2022JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Email Marketing can be your best friend when it comes to promoting your eCommerce business. But to make it happen, you need to make sure you’re doing it right — and that you’re taking advantage of all the various email opportunities available to you. Two big reasons you need email marketing -emails are inexpensi...2022-03-0138 minEcommerce Society PodcastEcommerce Society PodcastTop MIstakes Ecommerce Brands are Making with Allison Carter & Cat Hildner of The Ultimate Product PartyJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*   Ready for a party? This week’s episode is all about the biggest mistakes we see e-commerce and product based businesses making each and every day. Today I am joined by product bosses- Allison Carter of Memories in Moments Box and Cat Hildner of Kitty Meow Boutique. Both badass product business founders, educators … but wait. They launc...2022-02-221h 16Ecommerce Society PodcastEcommerce Society PodcastThe Path to Ecommerce Profit & Sales - Part 3 & 4: Create Mega Visibility In Your Ecommerce Business Through Strategic Marketing & Customer Loyaltyjoin me for my live free workshop on June 13th, 10 am pst/1pm EST. Spaces are limited so be sure to join today.  SELL MORE, WORK LESS WORKSHOP     The Doors Are Open- E-Commerce Sales Academy  (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get...2022-02-151h 03Ecommerce Society PodcastEcommerce Society PodcastBonus: Four Things Preventing Your E-commerce Business from GrowthJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     SIGN UP> Free LIVE Workshop 4 Seller Secrets To Increase Your E-commerce Sales Click here to sign up for our May 2 and May 3rd Free Live Training https://marketing-by-kerrie.mykajabi.com/salestraining    Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Po...2022-02-1233 minEcommerce Society PodcastEcommerce Society PodcastThe Path to Ecommerce Profit & Sales - Part 2 Expanding Your Sales ChannelsJOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*     Welcome to part 2 of the 4 part series, The Path to Ecommerce Profit & Sales. In today’s episode we cover how to expand your sales by expanding your sales channels. From social channels, to email marketing, to amazon and more.   If you haven't watched part 1 of the series, go back and listen...2022-02-0135 minEcommerce Society PodcastEcommerce Society PodcastBONUS Quick Tip: Price Your Ecommerce Products for Profit  JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*   Welcome to this BONUS QUICK TIP episode 70 of the 6 figure product business podcast. In this quick tip episode, we dive into how to price your ecommerce products to make a profit.   We discuss: Pricing Strategy 2 Pricing Formulas to follow The art of pricing psychology and how it affects how your...2022-01-2834 minEcommerce Society PodcastEcommerce Society PodcastBranding Secrets for Ecommerce- How To Create a Wildly In Demand Brand  Your brand is what people say about you when you are not in the room. Your brand is literally why people like you and buy from you. In this week’s episode we are diving deep into how you create a wildly in demand brand that attracts your dream customers, while making you stand out against competitors. Your brand goes beyond your logo.   If you are an ecommerce business and are struggling to get traction in you business, this episode is a MUST HAVE TO listen to. We discuss: The powe...2022-01-1846 minEcommerce Society PodcastEcommerce Society PodcastAnswering Your Questions- How Do I Grow My Email List?JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29.  *Price increased June 20th.*   In a new type of bonus episode, I am answering YOUR TOP QUESTIONS. Today’s question is all about email marketing and its one of the top questions I get from my Slay & Scale Students all the time. Lets GO!    If you are curious how to grow your email list, this episode is...2022-01-1438 minEcommerce Society PodcastEcommerce Society PodcastSelling On Amazon For Beginners with Jeni Becht of Fido FizziesAmazon…. The company we love to hate. But let's face it, Amazon is powerful and when you sell products on Amazon, they can literally & magically get sold. In this week’s episode we dive into Amazon for beginners with Jeni Becht of Fido Fizzies.   If you are thinking about expanding your brand and selling on the amazon sales channel or want some tips to get started, this episode is for you.   What we dive into in this episode:   How to get started on Amazon Difference between FBA and FBM How...2021-12-211h 04Ecommerce Society PodcastEcommerce Society Podcast10,000+ followers in 3 months using Instagram Reels (and why your commerce business needs it) with Sarah AireyIf you have been curious what all the “rage is” about Instagram reels and if your ecommerce business needs them, this episode is for you.  Sarah grew her instagram account 10,000 followers in just 3 months this year, posting 2X per week on Instagram. THAT is the power of Instagram reels. In this week’s episode we dive into all things Instagram reels with product biz expert, Sarah Airey. In this episode we talk about: • Do product businesses need reels? • Why are Reels so important to tap into? • What advice would you have fro...2021-12-1446 minEcommerce Society PodcastEcommerce Society PodcastFrom Director of Sales for Kate Somerville Skincare To Small Batch Natural Skin Care Brand with Jess IturzaetaFrom director of sales and star esthetician trainer to brands like Kate Somerville and the Four Seasons Hotel in Maui, to creating her own skincare brand. In this week’s episode we talk with one of my amazing 1:1 clients, Jess Iturzaeta of Simply Jess Skincare.  In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vas...2021-11-2349 minEcommerce Society PodcastEcommerce Society Podcast24 Instagram Reels Content Ideas and Why Your Product Business Needs to Jump On Reels TodayEASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99   Welcome to a bonus edition of the 6 figure product business podcast.   In this episode I am diving into:   Why your subscription box and ecommerce business needs to be on instagram reels The importance of short form video content and how it creates connection with your audience Why people buy from brands and not bus...2021-11-0545 minEcommerce Society PodcastEcommerce Society PodcastHow To Work With Influencers At Any Budget with Sydney JohnsonEver wondered what it’s like to partner and collaborate with an influencer? One of the most popular questions I get asked every day is “how do I work with influencers?” On today’s episode we have Sydney Johnson, an influencer who has been working with brands since 2017.  We dive deep into influencer marketing, from an influencer perspective and Sydney is sharing all the dirt. We talk about everything from: How she became an influencer How she started to get paid for collaborations The best practices for reaching out to influencers so you don't get ignored How to fi...2021-10-261h 08Ecommerce Society PodcastEcommerce Society Podcast10 Steps To Getting Over Your Fear Of VideoIf you are a video-phobe, then this episode is made for you. I walk you through 10 steps to getting over your fear of video for your product-based business. In this episode I share 10 easy steps you can implement today to get started on video.    How to prepare mentally before committing to video How to plan your video content Simple tools to make recording easier A few ways to feel more confident and comfortable on camera Grab My Video Resources To Help You 30 Reels & Tiktok Ideas Grab this for $5 100 Content Ideas for In...2021-10-1949 minEcommerce Society PodcastEcommerce Society PodcastA Product Business Guide To Being Featured In The Media & Gift Guides with Gloria ChouHave a dream of being featured on Brit & Co, or Forbes, or Goop, maybe Martha Stewart Living but you have absolutely no clue how to make that happen? Well you are in for a treat my friend because on today’s episode we have a PR mentor and pitching expert, who is spilling the tea and sharing her inside secrets on getting PR features.  Gloria Chou is a PR mentor and pitch guru who teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™   Gloria’s method has helped thousand...2021-10-1241 minEcommerce Society PodcastEcommerce Society PodcastThe Slay and Scale Product Academy Course Is Open For EnrollmentENROLL IN SLAY AND SCALE BELOW https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy  In this special bonus episode I walk you through my new course that is currently open for enrollment, The Slay and Scale Product Academy. The doors close September 29th.  Where You Can Find Me:  Subscribe to the Podcast Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald 2021-09-2527 minEcommerce Society PodcastEcommerce Society PodcastMy 4 Step Framework for Scaling Your Product BusinessWould you love some help planning and executing your holiday sales & Black Friday strategy? Then scroll down to learn more about my free 5 day challenge. In this episode we are diving in to the 4 stages of growing your product business. This is my unique framework I teach in my courses and used to grow my own 6 figure product business.  My course, Slay & Scale Product Academy will be opening up for enrollment the last week in September so keep your eyes peeled for that! The framework discussed in this episode is the exact framework I teach y...2021-08-3129 minEcommerce Society PodcastEcommerce Society PodcastCreate Your Holiday & Black Friday Sales Strategy Today with 4 Easy Tips for Product BusinessesIn this episode we are diving into Holiday sales strategies you can implement to get your business massive results. The earlier you can be ready for the holidays, the better results you will have.   JOIN MY 5 DAY FREE CHALLENGE Are you ready to make this holiday season your best one yet? Let's plan and implement your Black Friday strategy together. Join my FREE 5 day challenge where I will walk you through the exact steps you need to take to plan & launch your most successful Black Friday. Challenge starts September 13th. 2021-08-2430 minEcommerce Society PodcastEcommerce Society PodcastLeveraging Your Existing Brand to Build a Second Business with CEO BoxWelcome to the 38th episode of The 6 Figure Product Business Podcast.  Today we’re talking with the founders of The CEO Box on leveraging their existing brand to launch their product-based business.   Danny and Kirsten are Hudson Valley, NY natives that made a home & 2 whole businesses in Salt Lake City, Utah. They are the Founders of the only Hispanic-owned Gifting Service for Entrepreneurs - The CEO Box. They created the idea of The CEO Box on their living room floor late one night after Kirsten found herself overwhelmed trying to send gifts for 25 entr...2021-07-2049 minEcommerce Society PodcastEcommerce Society PodcastAttract Your Dream Customers with Drool Worthy Branding with Kaila Piepkow of Dox DesignWelcome to the 36th episode of The 6 Figure Product Business Podcast.  Today we’re talking with brand and package design queen Kaila Piepkow of Dox Design. She helps turn product businesses into stand out and high demand brands that stand out against competitors and create a wildly attractive customer experience.    Kaila Piepkow is the crazy dog-lady, Creative Director, and Designer behind Dox Design a remote branding and packaging design studio that helps businesses become top dogs through #droolworthy design. She is a proud fur-mama to three dachshunds, lover of all 70’s music, and a huge...2021-07-0655 minEcommerce Society PodcastEcommerce Society PodcastBehind The Scenes: My Marketing Accelerator Group Coaching Program with Anne and JanelleWith the different business coaching or group coaching programs and masterminds out there, how do you decide which one will benefit you the most? I get some questions around my new group coaching program so I am giving you a behind the scenes look at it in this episode.   My goal is to give you a greater understanding of the program, why I created it, who it's for and how you can apply.    As an incredible bonus, you get to hear from TWO people inside my marketing accelerator program- Anne from Jun...2021-05-181h 10Ecommerce Society PodcastEcommerce Society PodcastCheers & Welcome To The PodcastWelcome to the very first episode of The 6 Figure Product Business Podcast. As a podcast junkie myself, I’m thrilled to be hanging out with you each week and giving you secret sauce marketing strategies you can implement today to make real changes in your business.    This week I want to tell you a little bit about what you can expect from the podcast, what types of content I will be sharing and the types of guest experts you can expect to learn from.  Knowing how to grow and scale your subscription box busin...2020-11-1708 minEcommerce Society PodcastEcommerce Society PodcastMy Subscription Box Business Launch and StoryWelcome to the second episode of The 6 Figure Product Business Podcast.  This week we’re going to talk about my story and how I started, grew and sold a subscription box business. If you are someone who is thinking about starting a subscription or product business or want to grow yours, this episode is great for you.    Ever wonder the backstory behind businesses and how they got started…. What their “lightbulb” moment was that got them to launch a business and come up with their business idea.    Well today you will hear...2020-11-1727 minEcommerce Society PodcastEcommerce Society PodcastHow to Give Your Website a Holiday Makeover for Massive SalesWelcome to the 3rd episode of The 6 Figure Product Business Podcast.  In this episode we are diving into holiday sales and some last minute strategies you can implement to get you massive results today. The 2020 holiday season is going to be unlike any that we’ve seen in the past due to covid, social distancing, and stores literally being closed. More and more people are now shopping online, which is a huge opportunity for you!    The first part we are focusing on how to “Holiday-ize” your website!  To get your audience and custom...2020-11-1727 minEcommerce Society PodcastEcommerce Society PodcastHow to Create the Right Black Friday PromotionsWelcome to the 4th episode of The 6 Figure Product Business Podcast.  In this episode we are diving into part 2 of Holiday sales and last minute strategies. Today we are talking about how to create your promotions for Black Friday or Cyber Monday. It's key to know how to implement email marketing automations to get your message in front of your audience to buy from you.  Here are some other key takeaways from this episode: How to choose your Black Friday and Cyber Monday discounts for your subscription box business or ec...2020-11-1732 minEcommerce Society PodcastEcommerce Society PodcastIntroducing: The 6 Figure Product Business PodcastIt’s time to skyrocket your sales, get more customers, increase profits and create customer superfans for your product-based, e-commerce or subscription box business. Get ready, Kerrie Fitzgerald, a Product Business Coach, is about to take you on a business growth journey to help you do just that! Have a listen to find out exactly what’s in this store for you from the show and tune back in every week for even more actionable strategies and entrepreneur success stories so you too can go implement exactly what you need to create that profitable business that gives you a life...2020-11-1101 min