Shows
Multifamily Tech GurusAPI Wars: The Fight to Break Down Derailing Digital Silos in ProptechJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most critical and controversial battles unfolding in the PropTech world: the high-stakes power struggle between tech providers and operators, revealing how the battle over API access is redefining innovation, collaboration, and control in multifamily housing. In this episode, Kerry and Jimmy unpack the growing tension between platform providers and property operators, the economic impact of integration lockdown, and how forward-thinking companies are advocating for open access and collaboration. They dive deep into how closed ecosystems a...2025-07-3126 minMultifamily Tech GurusCentralization to Outsourcing: The Next Frontier for Multifamily OperationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the rapidly evolving multifamily landscape, where operators are under more pressure than ever to streamline operations, reduce costs, and deliver seamless renter experiences through forward-thinking that are redefining team structures. In this episode, Kerry and Jimmy unpack one of the industry’s most transformative shifts: moving from centralized operations to strategic outsourcing. Multifamily operators are evolving beyond the traditional centralized model and emerging into a new era that is redefining how communities are managed and scaled. They exp...2025-07-2431 minMultifamily Tech GurusThe Fractured System of Lead Source Tracking in Multifamily HousingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into a critical industry dilemma: while data drives every decision, multifamily operators continue to grapple with fragmented and unreliable lead source tracking. Despite sophisticated marketing strategies and advanced leasing technologies, accurately pinpointing where leads originate remains a persistent challenge. In this episode, Kerry and Jimmy uncover why these gaps persist despite the rise of sophisticated tools and integrations. They’ll discuss how disconnected systems, outdated attribution methods, and inconsistent data inputs undermine the ability to measure marketing ROI. Mor...2025-07-1727 minMultifamily Tech GurusThe Invisible Workforce: How AI Is Quietly Powering Multifamily OperationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial intelligence is quietly doing the heavy lifting behind the scenes. In this eye-opening episode, Kerry and Jimmy discuss automating tasks, streamlining workflows, and powering decision-making at scale with intelligent marketing platforms, self-generating social media content, and automated lease creation. They explore how AI is no longer...2025-07-1026 minMultifamily Tech GurusThe Social Renter: Leveraging Social Media to Attract, Engage, and ConvertJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal. In this episode, Kerry and Jimmy discuss the evolution of social media into powerful leasing tools and how today’s most successful operators are leveraging content, technology, and data to meet prospects exa...2025-07-0331 minMultifamily Tech GurusBehind the Booth: A Vendor’s Recap of Apartmentalize in Las VegasJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage. In this episode, Kerry and Jimmy take you deep into the bright lights and high energy of Las Vegas, offering a candid, behind-the-scenes look at what vendors truly saw, heard, and experienced on the Apartmentalize trade show flo...2025-06-2623 minMultifamily Tech GurusThe Zero-Touch Future: The Convergence of AI and Automation in MultifamilyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide the initial search to signed lease execution and beyond. In this episode, Kerry and Jimmy unpack how the convergence of AI and automation in the multifamily industry is creating a transformation. Manual tasks are replaced with intelligent systems, and leasing becomes a seamless, self-service experience. They dive...2025-06-1925 minMultifamily Tech GurusMore Than Code: The Critical Role of Processes and Procedures in PropTechJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure. In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that rarely gets the spotlight—processes and procedures. While flashy features and breakthrough code often dominate the conversation, the real backbone of any successful PropTech company lies in its operational foundation. They explore how strong internal systems can make or br...2025-06-1223 minMultifamily Tech GurusReaching Renters Reimagined: AI, Automation, and The Next Era of MarketingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing. In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting t...2025-06-0528 minMultifamily Tech GurusResistance to Change: The Real Early Adopters of Proptech Innovation in MultifamilyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge. In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the...2025-05-2929 minMultifamily Tech GurusBeyond the Booth: The High Price of Having a Trade Show PresenceJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors. In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down w...2025-05-2228 minMultifamily Tech GurusStuck in The Stack: Why Integration Lockdown is Paralyzing PropTech ProgressJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poor user experiences, we explore the real-world consequences of a fractured digital infrastructure — and who ultimately pays the price. In this eye-opening episode, Kerry and Jimmy dive headfirst into one of the most pressing yet often overlooked threats to innovation in the multifamily industry, known as integration loc...2025-05-1525 minMultifamily Tech GurusUnbalanced Power: Property Management, Provider Payments, and Fatal FalloutJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the tangled web of power dynamics between property management firms and the providers they rely on to keep operations running smoothly. From delayed payments and one-sided contract terms to the silent pressure vendors face to absorb costs or risk losing business, we expose the often-overlooked imbalances that threaten the stability of these crucial partnerships. In this episode, Kerry and Jimmy share firsthand accounts of strained relationships, explore the legal and ethical gray areas, and examine the unintended, and s...2025-05-0825 minMultifamily Tech GurusHow AI and Identity Verification are Changing the Game in Vetting RentersJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how advanced technologies like artificial intelligence and digital identity verification revolutionize how multifamily housing operators screen prospective renters. Traditional vetting methods, often slow, manual, and prone to fraud, are being replaced by faster, smarter, and more secure solutions that improve accuracy and enhance the overall leasing experience. In this episode, Kerry and Jimmy break down the latest innovations transforming the renter screening process — from AI-driven fraud detection that flags suspicious patterns in real time, to advanced document authentication to...2025-05-0121 minMultifamily Tech GurusBeyond the Rent Check: How Ancillary Revenue is Changing Multifamily ProfitabilityJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the evolving world of ancillary revenue and its growing impact on the bottom line of multifamily housing operations. In a landscape where traditional rental income is increasingly squeezed by market fluctuations, rising operating costs, and economic uncertainty, savvy operators are forced to think outside the box. In this episode, Kerry and Jimmy explore various ancillary revenue streams reshaping the multifamily landscape, from amenity-based subscriptions and premium resident services to monetized smart technology and strategic revenue-sharing partnerships. They b...2025-04-2419 minMultifamily Tech GurusSearch to Sofa - Mapping The Modern Renter's Digital JourneyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the modern renter’s journey has been completely transformed in today’s digital-first world. With a wealth of online resources, AI-driven tools, and self-service technologies at their fingertips, renters now have more power than ever to search, evaluate, and validate their housing choices before even stepping foot on a property. In this episode, Kerry and Jimmy break down the multifaceted digital landscape that guides renters from discovery to decision-making. They examine how search engines, listing platforms, social media...2025-04-1727 minMultifamily Tech GurusThe Future of Multifamily Websites: The Digital Experience RedefinedJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rising renter expectations drive a fundamental transformation in multifamily websites. No longer just digital brochures, today’s apartment websites must function as dynamic, full-service engagement platforms—capable of delivering a seamless, intuitive, and highly personalized experience at every touchpoint. In this episode, Kerry and Jimmy explore the key technologies reshaping the digital landscape, from AI-driven chatbots and automated leasing assistants to hyper-personalized content and interactive virtual tours. They discuss how modern renters demand instant access to pricing, avail...2025-04-1023 minMultifamily Tech GurusClarity Over Confusion: The Importance of Apartment Unit-Level TransparencyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how today’s renters seek more than just a list of amenities and a virtual tour; they expect full transparency at every stage of their housing journey. From pricing and fees to unit-specific details, renters want to know precisely what they’re getting before they visit your property. In this episode, Kerry and Jimmy unpack how renter expectations have shifted and why vague listings, hidden costs, and lack of upfront information no longer cut it. They dive into the g...2025-04-0323 minMultifamily Tech GurusEnd of an Era: Why Old-School Sales No Longer Work in MultifamilyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone. In this episode, Kerry and Jimmy unpack how multifamily operators now demand proof of concept, seamless integrations, and consultative selling approaches as their evaluation and adoption of technology have dramatically changed. The duo dives into how property managers are more data-driven, skeptical...2025-03-2724 minMultifamily Tech GurusThe Rapid Growth of PropTech is Building a Chaotic Land of ConfusionJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech-related companies' rapid growth creates a complex, fragmented landscape that often leaves operators, investors, and even residents feeling overwhelmed. With so many vendors promising efficiency, intelligence, and cost savings, industry professionals are looking to cut through the noise and identify what truly delivers. In this episode, Kerry and Jimmy dive deep into the chaos of the PropTech boom, discussing how the industry has reached a point where too many options, overlapping functionalities, and unverified claims are creating m...2025-03-2027 minMultifamily Tech GurusCan Minimum Viable PropTech Products Really Work in The Multifamily SpaceJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality. In this episode, Kerry and Jimmy unpack whether MVPs are a viable strategy in multifamily, or if a more fully baked solution is the only way to win over operators in this complex and crowded space. They explore the unique challenges that PropTech co...2025-03-1322 minMultifamily Tech GurusFunding the Future: How PropTech Startups are Shifting Toward Seed-StrappingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sources to build and scale new products. In this episode, Kerry and Jimmy examine what this shift means for the future of PropTech innovation and how blending the elements of bootstrapping with selective early-stage funding can create better products by removing the pressure of time-ticking returns venture capitalists are known...2025-03-0623 minMultifamily Tech GurusShaping Perception: The Balance Between Brand Image and MessagingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace. In this episode, Kerry and Jimmy examine the interplay between brand image and messaging and how shifting consumer expectations and digital transformation are reshaping the way we communicate our messages and not focus solely on branding. The duo discusses the role o...2025-02-2727 minMultifamily Tech GurusThe Future of CRMs: Will Automation and AI Make Them Obsolete?Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies - and how the once-essential CRM tools are quickly becoming outdated through autonomous platforms. In this episode, Kerry and Jimmy explore how automation and AI are revolutionizing customer engagement, from predictive analytics and conversational AI to autonomous workflows that eliminate the need to answer inquiries manually. They debate whether CRMs can evolve fast enough to integrate these capabilities o...2025-02-2024 minMultifamily Tech GurusPets, Policies, and Politics: Navigating Pet-Friendly Practices in Multifamily HousingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how apartment communities face growing pressure to implement pet-friendly policies that balance renters' needs and local and state regulations that align with accessibility, disabilities, and fair housing requirements. In this episode, Kerry and Jimmy examine the challenges of managing pet policies, including breed restrictions, the distinction between service animals and emotional support animals (ESAs), and the legal obligations surrounding them. They also discuss the importance of recognizing the differences in these classifications, how to handle accommodation requests, and...2025-02-1326 minMultifamily Tech GurusMaking a Difference: Changing Healthcare Access with Launch of Ride With KennyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil a groundbreaking initiative through the philanthropic contributions of the Kerry & Melinda Kirby Foundation, which is providing kidney patients throughout Louisiana with transportation to and from their lifesaving dialysis treatments. In this episode, Kerry and Jimmy discuss this initiative, the vital role of access in healthcare, and the driving force behind the Kerry & Melinda Kirby Foundation providing funding for this project. The duo dive deep into how this first-of-its-kind program enables social workers statewide to schedule non-emergency medical transportation...2025-02-0632 minMultifamily Tech GurusThe Challenge of Selling Proptech Products in The Multifamily Housing Industry Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with operations for achieving efficiency and scalability. In this episode, Kerry and Jimmy examine insights they have learned from industry leaders. These insights uncover the critical roadblocks facing Proptech vendors, such as overcoming resistance to change and integrating solutions into legacy systems. T...2025-01-3022 minMultifamily Tech GurusSocial Media Mastery: Boosting Apartment Marketing and Building Brand ReputationJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the transformative power of social media in apartment marketing. In today’s digital-first world, staying active on social platforms isn’t just an option—it’s essential for creating visibility, attracting renters, and strengthening brand reputation. In this episode, Kerry and Jimmy explore how multifamily operators can leverage social media to market their communities effectively. From crafting compelling posts highlighting property features to engaging with prospects and residents in real time, they outline actionable strategies for building trust, bo...2025-01-2319 minMultifamily Tech GurusBeyond The Overlay: Achieving True Website Accessibility in Multifamily HousingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the hot-button topic recently highlighted in a MultifamilyBiz.com article: the multifamily housing industry’s growing reliance on ADA accessibility overlays and the potential risks they pose. This episode unpacks why these quick-fix solutions are becoming increasing litigation targets — and why they often fall short of delivering true accessibility. In this episode, Kerry and Jimmy provide an in-depth analysis of the article’s key points, discussing how accessibility overlays frequently fail to meet the Web Content Accessibility Guideli...2025-01-1624 minMultifamily Tech GurusTraining Property Management Teams on New Technology ImplementationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical role of training teams on new technology implementations in multifamily housing operations. This podcast focuses on how proper training becomes a cornerstone of successful adoption for onsite teams to embrace cutting-edge tools that streamline workflows, improve resident experiences, and boost efficiency. In this episode, Kerry and Jimmy highlight the challenges multifamily operators face when rolling out new platforms, including resistance to change, varying levels of tech proficiency, and balancing training with day-to-day operations. The duo shares i...2025-01-0920 minMultifamily Tech GurusMultifamily Housing Proptech Predictions for The New YearJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they lay out their bold predictions for the future of proptech in multifamily housing for the new year. This podcast analyzes the accelerating convergence of self-service technologies, artificial intelligence, and automation, highlighting how these innovations reshape property management, renter onboarding, and resident experiences. In this episode, Kerry and Jimmy explore emerging trends poised to define the next wave of growth and efficiency in the multifamily industry. They examine how AI transforms decision-making processes, improves predictive analytics, and optimizes operations. They a...2025-01-0226 minMultifamily Tech GurusThe Differences of Enterprise Level Software and Software as a ServiceJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical distinctions between Enterprise-Level Software and Software as a Service (SaaS) and what these differences mean for businesses in today’s tech-driven landscape. The podcast breaks down the core functionalities, deployment models, scalability, and cost structures of each, highlighting how they cater to varying organizational needs. In this insightful episode, Kerry and Jimmy unpack the advantages and challenges of each approach, discussing factors like customization, maintenance responsibilities, and adaptability to industry-specific demands. With insights from real-world applications in...2024-12-2629 min
Multifamily Collective Podcast1,915 - Part 2: Kirby & Jimmy Lancaster: Revolutionizing Multifamily with AI & PropTechWhat does the future of multifamily look like with AI, automation, and cutting-edge PropTech solutions?
Discover the secrets to staying ahead in a slow-moving industry from two of its most innovative minds!
In this, the second installment of a two-part episode, I sit down with Kerry Kirby and Jimmy Lancaster, the brains behind 365 Connect, to explore how technology is reshaping multifamily operations.
From AI-driven automation and fraud prevention to the untapped potential of voice interfaces, Kerry and Jimmy share how they’ve navigated 21 years of innovation without losing their human touch.
Here are just a few highlights:
* How AI ca...2024-12-2447 minMultifamily Tech GurusInsights and Takeaways from The Multifamily Innovation & AI SummitJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the most impactful moments from the recently concluded Multifamily Innovation & AI Summit in Phoenix, Arizona. This industry-leading event brought together thought leaders, innovators, and executives to explore the cutting-edge intersection of technology and real estate. In this insightful episode, Kerry and Jimmy unpack the biggest themes from the summit, including the role of AI in optimizing multifamily operations, the importance of APIs in driving seamless integrations, and strategies for future-proofing real estate investments. Highlights include insights the d...2024-12-1928 minMultifamily Collective PodcastKerry Kirby & Jimmy Lancaster: Multifamily Innovation: AI, Automation, and Leadership InsightsHow do we future-proof multifamily operations, eliminate inefficiencies, and unlock the full potential of AI?
Kerry W. Kirby and Jimmy Lancaster from @365ConnectCommunity join me in this can’t-miss conversation about revolutionizing the industry—and it might just spark your next big idea!
In this jam-packed episode, I sit down with the brilliant minds behind 365 Connect to explore how AI and automation are reshaping multifamily operations.
From solving real-world problems with creative tech to building tools like UnitREV and automated social media strategies, Kerry and Jimmy provide a masterclass on leveraging cutting-edge technology to streamline operations and boost ROI.
Why “l...2024-12-1757 minMultifamily Tech GurusRedefining The Digital Frontier: The Evolving Landscape of Web DesignJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the latest innovations transforming the web design industry, where cutting-edge technology and evolving user needs are reshaping the way we approach digital experiences, as websites increasingly adapt to individual preferences and behaviors. In this insightful episode, Kerry and Jimmy explore how the world of web design is undergoing a dramatic transformation, driven by emerging technologies, shifting user expectations, and evolving industry trends. From the rise of mobile-first design and accessibility standards to the integration of AI, automation, a...2024-12-1227 minMultifamily Tech GurusTransparency and Trust: Navigating the Challenges of Data SharingJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the complexities of sharing sensitive information across organizations, providers, and platforms to effectively communicate, process, and transact business in today’s highly regulated multifamily housing industry. In this episode, Kerry and Jimmy explore the balancing act between maintaining data privacy and unlocking the collaborative potential of shared information to process leads and qualify renters. They unpack the minefield of handling sensitive information, including navigating ever-evolving regulations, mitigating cybersecurity risks, and building trust among stakeholders through fostering transparency by inc...2024-12-0526 minMultifamily Tech GurusThe Power of Giving Back: Making an Impact Through PhilanthropyJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how organizations weave giving back into their core missions, highlight the impact of community involvement in building stronger relationships, and reveal how acts of service foster personal growth and a deeper sense of fulfillment for teams and partners alike. In this inspiring episode, Kerry and Jimmy delve into the transformative power of giving back, shedding light on how even the smallest acts of generosity can spark a chain reaction of positive change. They discuss how giving uplifts individuals i...2024-11-2818 minMultifamily Tech GurusMicro-Tasking Unplugged: Leveraging Technology to Limit DistractionsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how micro-tasks— those small, repetitive interruptions that chip away at focus—can disrupt productivity and mental clarity. Discover how leveraging technology to filter distractions and automate routine tasks can help you reclaim valuable time and stay focused on what truly matters. In this episode, Kerry and Jimmy delve into the psychology of constant interruptions and their impact on productivity, often costing property management teams up to half a day of valuable time. They discuss how implementing a robust suit...2024-11-2124 minMultifamily Tech GurusThe Evolution of Leasing: Exploring AI, Automation, and Self-ServiceJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the transformative role of technology in the multifamily housing industry and how the sector needs to accelerate adoption to meet the demands of modern renters through reimagining transactions at every stage of the renter lifecycle. In this episode, Kerry and Jimmy explore how cutting-edge technologies, such as artificial intelligence, automation, and self-service platforms, transform the multifamily housing industry, revolutionizing everything from leasing and resident services to property management and operations. They explore the evolution of AI-powered platforms and a...2024-11-1425 minMultifamily Tech GurusJunk Fee Act Compliance: Displaying The True Cost of Leasing to RentersJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the Junk Fee Act for Rental Housing, which is designed to bring greater transparency and fairness to the rental process and ensure that renters are not caught off guard by unexpected costs, through requiring clear disclosure of all fees upfront. In this episode, Kerry and Jimmy dive into the potential implications of the Junk Fee Act, as they explore the types of fees it targets and discuss how multifamily housing operators might adapt their practices through disclosing those f...2024-11-0726 minMultifamily Tech GurusAvoiding The Accessibility Overlay Trap: Real Solutions for ADA-Compliant Multifamily WebsitesJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can ensure compliance and create a seamless experience for all users, including those with disabilities. In this episode, Kerry and Jimmy dive into the pitfalls of using accessibility overlay widgets as a quick-fix solution, explaining how these tools often fail to address the core coding issues that make...2024-10-3127 minMultifamily Tech GurusDiving Deep into Multifamily Analytics Through Slicing and Dicing DataKerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how, in the evolving world of multifamily housing, data is the key to unlocking new levels of operational efficiency and profitability to stay ahead of the competition, improving services, and forecast leasing trends to prevent vacancy issues. In this episode, Kerry and Jimmy delve into how data has become one of the most valuable assets in the multifamily housing industry. Data allows property managers to uncover hidden patterns, predict trends, and make smarter decisions to enhance operations and maximize revenue. This po...2024-10-2429 minMultifamily Tech GurusThe Art of Multifamily Operators Showcasing The Value of Their Tech StackKerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupancy rates as a result. In this episode, Kerry and Jimmy explore how multifamily operators utilize technology to streamline processes like marketing, leasing, and resident services, yet often fail to showcase these tools when trying to win new business. The podcast offers valuable insights on...2024-10-1729 minMultifamily Tech GurusMeeting Expectations of Today’s Renters While Future Proofing OperationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how today’s renters have higher expectations than ever before. From cutting-edge technology to exceptional customer service, modern renters seek a living experience that seamlessly integrates convenience, comfort, and community. In this episode, Kerry and Jimmy guide listeners through an insightful discussion on the critical factors driving these heightened expectations among renters and how property managers can reshape the rental experience by leveraging a mix of automated and self-service options. This podcast takes a deep dive into how mult...2024-10-1027 minMultifamily Tech GurusThe Effect of Google’s Latest Core Update on Apartment Marketing WebsitesJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the impact of Google’s latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads. In this episode, Kerry and Jimmy discuss how Google frequently refines its search algorithms and the effect on businesses that rely heavily on online visibility, including apartment communities. This podcast provides an in-depth analysis of how these changes are often misinterpreted by SEO firms and how main...2024-09-2630 minMultifamily Tech GurusMultifamily Industry Experiencing Frustration with Too Many RegulationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising frustration within the multifamily industry due to the increasing complexity of regulations. They delve into how these regulations impact property management firms and the broader effects on the quality of housing communities. In this episode, Kerry and Jimmy discuss how the evolving regulatory landscape impacts multifamily operations, drives up costs, and fosters uncertainty in the sector. They analyze the impact of proposed regulations on revenue management tools, particularly how these changes will influence the collection of co...2024-09-0931 minMultifamily Tech GurusBootstrapping Versus Capital Raising: The Crossroads of Vision and GrowthJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical decision every entrepreneur faces: whether to bootstrap or raise capital to grow their business and how this choice can shape the future trajectory of a company, influencing everything from its growth rate and control dynamics to its long-term sustainability and impact on the industry. Kerry and Jimmy unpack the concept of bootstrapping, where founders rely on personal savings, revenue, or other non-traditional funding sources to fuel their business. They also discuss the significant challenges, including slower gr...2024-09-0327 minMultifamily Tech GurusThe Role of Utilizing Point Solutions Inside Multifamily Housing OperationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the growing trend of utilizing specialized software tools designed to address specific operational needs within the multifamily housing sector, known as point solutions. The duo discusses the benefits, challenges, and best practices for integrating point solutions into your operations and how to maximize the potential of these tools to stay competitive in a dynamic market. Kerry and Jimmy explore the challenges that multifamily housing operators face, such as managing fragmented portfolios, ensuring consistent service quality, and responding to th...2024-08-2723 minMultifamily Tech GurusTransitioning Your Multifamily Marketing Stack from Paid to OrganicJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the benefits and challenges of moving away from traditional paid advertising to a more sustainable, organic approach. This episode discusses proven strategies for leveraging content marketing, SEO, social media, and community engagement to drive results. Kerry and Jimmy share real-world experiences and actionable insights to build a robust marketing stack that reduces costs and enhances your brand's authenticity and connection with your audience. They delve into how integrating organic methods into your existing strategy can become a transition po...2024-08-2127 minMultifamily Tech GurusNavigating The Frustrations of Property Management Software IntegrationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the complexities that point solution providers face when integrating with property management software. They discuss real-world scenarios, share expert advice, and offer practical solutions for property managers to create the perfect tech stack to maximize efficiency. Kerry and Jimmy dive deep into the nitty-gritty details of the integration process, breaking down the technical hurdles of working with outdated systems, the struggle to align multiple platforms, and business implications that often arise. They discuss navigating the maze of APIs, and...2024-08-1325 minMultifamily Tech GurusTransitioning Multifamily Housing Operations from Centralize to AutonomizeJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the building blocks of transitioning property-level marketing, leasing, and resident services to an autonomized model. Exploring how property managers and leasing professionals can shift away from traditional centralized systems, the duo looks at how leveraging innovative solutions can enhance efficiency and increase bottom-line results. Kerry and Jimmy explore the latest trends, technologies, and automation that are redefining the multifamily industry. In this insightful discussion, they break down the key components of autonomic operations, from leveraging cutting-edge technology and ke...2024-08-0329 minMultifamily Tech GurusWhy The Customer Is Not Always Right: Countering Competitor DisinformationJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the complex dynamics of customer expectations and how various sources of disinformation can influence and often distort those expectations. They discuss how misinformation, whether intentional or accidental, can come from an array of sources, including one of your competitors. Kerry and Jimmy delve into how the impact of inaccurate information can lead to unrealistic expectations, misunderstandings, and potential dissatisfaction among customers. They share some real-world examples, illustrating how competing narratives and false claims can quickly throw things into a...2024-07-3022 minMultifamily Tech GurusEmpower Renters With Self-Service Tools That Simplify WorkflowsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss meeting the expectations of the modern renter by providing self-service tools, such as resident portals, to enable renters to communicate and transact business with your community at their convenience. In this episode, they delve into the popularity of self-service platforms across various industries and the fact that over 90% of consumers expect to be offered a digital option for their communication and transactional needs. Their discussion touches on what features renters are really using in a resident portal and how...2024-07-2223 minMultifamily Tech GurusDIY Versus Using a Provider for Your Apartment Community WebsitesJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the pros and cons of building your own website versus subscribing to an industry-specific platform for apartment community-level marketing. In this episode, they delve into how custom websites can give a property a unique look by tailoring every aspect to fit your brand. Still, they may have significant drawbacks in meeting technical requirements for integrations, accessibility, and ongoing updates for security. Their discussion touches on how the best providers in the industry are able to perfect search engine opt...2024-07-1324 minMultifamily Tech GurusMultifamily Tech Gurus Streaming Live from Apartmentalize in PhiladelphiaJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they broadcast live from the tradeshow floor at the National Apartment Association’s Apartmentalize Conference in the City of Brotherly Love - Philadelphia. Joined by special guest, multifamily industry changemaker Mike Brewer, Founder and CEO of The Multifamily Collective, they delve into the dynamics of conference sessions and the unique atmosphere created by vendors across the tradeshow floor. Their conversation focuses on the operational challenges currently confronting the multifamily sector, with escalating costs in key areas such as insurance and pro...2024-06-2916 minMultifamily Tech GurusDisrupting The User Experience with Intrusive Website PopupsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how website popups can interrupt the flow of navigation and content consumption, leading to frustration and a poor user experience. In this episode, they delve into the excessive use of website popups by marketing managers in the multifamily housing space, which are potentially effective for capturing user attention, but often come with significant drawbacks that can negatively impact the user experience and overall website performance. Their discussion touches on how search engines like Google have penalized...2024-06-1724 minMultifamily Tech GurusMoving Beyond Revenue Management to Optimize Apartment InventoryJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how artificial intelligence can be strategically aligned with marketing and unit inventory to stay in front of high vacancy rates. In this episode, they delve into some of the controversies surrounding revenue management and explore how daily inventory analysis against on-notice units is a viable option to enhance revenue when coupled with an actionable marketing strategy. Their discussion touches on the nuances of balancing supply and demand in various market conditions to maximize occupancy, which, in t...2024-06-0926 minMultifamily Tech GurusEnhancing Prospect Touchpoints by Utilizing Interactive ChatbotsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they bring their extensive expertise and insightful perspectives to the table, examining the latest trends and technological advancements of the role of chatbots in the multifamily housing sector. In this episode, they delve into a critical analysis of whether chatbots truly provide a competitive advantage or if they merely serve as a distraction that disrupts the overall user experience on property marketing websites. Their discussion dissects the complexities of chatbot implementation, pricing models, and response types being utilized in the i...2024-05-3123 minMultifamily Tech GurusLeveraging Artificial Intelligence to Improve Multifamily OperationsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI is unleashing a new wave of human creativity and productivity, while delivering a significant competitive advantage for businesses of all types, including reinventing operating models in the multifamily housing industry. In this episode, Kerry and Jimmy discuss the efficiency artificial intelligence brings to the table with its ability to streamline operations and transform service offerings to meet the expectations of today’s renters. They delve into how AI can forecast demand, answer reviews, market available units, build...2024-05-2431 minMultifamily Tech GurusExploring the Need for Income Verification to Approve ApplicantsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the necessity for income verification to qualify applicants and the challenges of multi-faceted systems that attempt to automate the process. In this episode, Kerry and Jimmy discuss how income verification remains as the pivotal gatekeeper in determining who advances to resident status, even if they pass credit and background checks. The podcast delves into how the process can create friction in the rental process, particularly for renters with non-traditional income sources or limited access to documentation. Kerry...2024-05-1732 minMultifamily Tech GurusWeaponizing Social Media to Market Multifamily PropertiesJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they talk all things social media, and how property managers can monetize these platforms with a mix of content that not only markets vacant apartment units, but create validation inside the decision making process for today’s renters. In this episode, Kerry and Jimmy discuss what types of content should be posted at the property level, and how to elevate search positioning through keeping social media channels active with flowing with fresh content. The podcast delves into how artificial intelligence and...2024-05-1228 minMultifamily Tech GurusMoving Leads to Leases by Reimagining Transactional ModelsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they drive down the long road of converting leads to signed leases, and how the multifamily housing industry needs to rethink its outdated model to meet the expectations of today’s renters. In this episode, Kerry and Jimmy discuss how the building blocks of marketing should be designed to produce leads that ultimately convert to leases, and how to remove as much friction from the process as possible. The podcast delves into how they are leveraging a mix of artificial inte...2024-05-0340 minMultifamily Tech GurusBreaking Down The Myths and Magic Behind Website SEOJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the mysteries of effective Search Engine Optimization strategies for apartment community websites. In this episode, Kerry and Jimmy discuss what the pillars of search engine optimization really encompass, and how many multifamily operators are often sold worthless keyword tracking and static content from old school SEO firms. The podcast delves into how to utilize a mix of social media, continuous content creation, and interlinks to build extensive digital footprints that will elevate your search positioning. Kerry...2024-04-2637 minMultifamily Tech GurusDigital Curb Appeal: Turning Websites into Marketing MachinesJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today’s renter is looking for when they visit apartment community websites. In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-ups to cluttered layouts that fail to resonate with the target audience. The podcast delves into how to weaponize social media to optimize search positioning, through continuous content creation that interlinks the website as the anchor source, while building extensive digital footprints. Kerry and Jim...2024-04-1932 min
Multifamily Tech GurusBeyond Compliance: Understanding ADA Website Accessibility Risks and RewardsJoin Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil the complexities of ADA website accessibility and its significance in the multifamily housing sector. Drawing from their wealth of experience at 365 Connect, a renowned Protech company, they provide invaluable insights into the nuances of digital accessibility certification. From discussing AI advancements to navigating the struggles of running a PropTech company, Kerry and Jimmy offer a comprehensive perspective on the multifamily housing tech space. As leaders in product development and technology, they are at the forefront of driving innovation and...2024-04-1233 min
Multifamily Tech GurusThe Multifamily Tech Gurus Launch Podcast to Discuss Challenges and Changes in PropTechKerry W. Kirby and Jimmy Lancaster introduce their new podcast series, The Multifamily Tech Gurus. The pair unveils their plans to discuss all things happening in the multifamily housing tech space and beyond, including AI, automation, integrations, marketing, and the struggles of running a PropTech company. The pair plan to bring their real-world experiences of running one of the most well-known Protech companies in the industry. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, that he founded over two decades ago, and Jimmy leads product development at t...2024-04-1220 min