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Ketzirah Lesser
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Opinion Party | The Marketing Podcast
The Focus Factor with Ashley Wray
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 12The Focus Factor: Why Slowing Down Accelerates Results with Ashley WrayClick here to view the episode transcript. SUMMARYIn our season finale, Laura Jones (Global CEO, BAV Group) welcomes mindfulness expert and executive coach Ashley Wray to challenge the myth that corporate wellness programs automatically create mindful organizations. Drawing from her journey from journalist to meditation expert, Ashley introduces her concept of "microdosing mindfulness" as an alternative to forced company-wide initiatives. Sh...
2025-11-19
37 min
Opinion Party | The Marketing Podcast
The Five Promises of Effective AI-Powered Personalization with David C. Edelman
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 11The Five Promises of Effective AI-Powered Personalization with David C. EdelmanSUMMARYIn this episode author and marketing expert, David C. Edelman, joins host Laura Jones, Global CEO of BAV Group about the critical role of marketing leaders in driving personalization strategies within organizations. They discuss the need for collaboration across the C-suite, the importance of understanding customer experiences, and the necessity of leveraging technology and insights to empower customers effectively.LINKSLaura Jones: ht...
2025-11-12
33 min
Opinion Party | The Marketing Podcast
From Rocket Ships to YouTube Clips with WD-40's Claudia Fenske
Opinion Party: the marketing podcastSeason 2: Episode 10From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia FenskeSUMMARYIn this conversation, Claudia Fenske, VP of Global Brand and Innovation at WD-40, discusses the revitalization of legacy brands, emphasizing that innovation is possible even for established companies. She shares insights into WD-40's culture of innovation, user engagement, and the importance of learning from failures. The discussion also highlights the significance of connecting with end users and the role of community in driving brand loyalty and innovation.
2025-11-05
24 min
Opinion Party | The Marketing Podcast
Human Connection as Competitive Advantage: Navigating Uncertainty with IRG's Aljan de Boer
SUMMARYChallenging the myth that marketing is "fluffy stuff," Aljan de Boer, Community Director at the Institute for Real Growth (IRG), joins Laura Jones (Global CEO, BAV Group) to reveal how elite CMOs transform human connection into competitive advantage. Drawing from IRG's work with 800+ marketing leaders, Aljan demonstrates how translating societal shifts directly impacts future cash flows—the language CFOs respect. The conversation showcases how marketing leaders who embrace their role as "windows to the world" are uniquely positioned to drive profitable solutions for real human problems, creating value across all stakeholders while delivering measurable bu...
2025-10-29
26 min
Opinion Party | The Marketing Podcast
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 8Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa NtsubaneSUMMARYChallenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how purpose-driven marketing delivers measurable business results. His "worthy of emulation" leadership philosophy has transformed Vodacom's approach to solving market challenges, resulting in innovations like M-Pesa, which processes $1.2 billion in daily transactions. As the first A...
2025-10-22
30 min
Opinion Party | The Marketing Podcast
Putting Brand in the Boardroom: with EDP's Catarina Barradas
SUMMARYIn this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand can drive core business transformation. With a background spanning engineering and film, Barradas led a comprehensive rebranding that engaged 2,500 stakeholders and resulted in the "We Choose Earth" brand signature after EDP announced plans to be net zero by 2040, She shares her "walk the talk" methodology and a framework for elevating brand from communication function to business transformation catalyst in a rapidly changing industry.LINKSLaura Jones: https://www.linkedin.com/i...
2025-10-14
34 min
Opinion Party | The Marketing Podcast
The Color of Money is Green with the Federal Savings Bank's Alejandra Denda
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 6The Color of Money is Green: Inclusion as Competitive Advantage with Federal Savings Bank's Alejandra Denda SUMMARYIn this thought-provoking conversation, Alejandra Denda, the first-ever CMO of the Federal Savings Bank, joins host Laura Jones, Global CEO of BAV Group, to challenge the myth that financial systems are inherently objective and equitable. Drawing from her multicultural background and experience with Argentina's 2001 economic collapse, Alejandra reveals how traditional banking practices often disadvantage immigrant communities. She shares ho...
2025-10-08
22 min
Opinion Party | The Marketing Podcast
Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Hassan
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 5Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq HassanSUMMARYIs the battle between brand and performance a false war? In this episode, Tariq Hassan, a seasoned marketing leader who has served as both CMO and CXO for iconic brands like McDonald's and Petco joins host Laura Jones, Global CEO of BAV Group. Tariq argues that pitting long-term brand building against short-term performance is an irrelevant and outdated debate. True success lies in making them c...
2025-09-30
33 min
Opinion Party | The Marketing Podcast
Human Intelligences in the Age of AI with Coca-Cola's Javier Meza
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 4Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as an Evolving Capability with Coca-Cola's Javier MezaSUMMARYIn this engaging conversation, Javier Meza the President of Marketing & Europe CMO at The Coca-Cola Company, joins host Laura Jones, Global CEO of BAV Group, to explore the evolving relationship between technology and marketing, emphasizing the importance of understanding human needs and values. They discuss the impact of AI on marketing strategies, t...
2025-09-24
28 min
Opinion Party | The Marketing Podcast
From Creative Guesswork to Measurable Magic with Gain Theory's Manjiry Tamhane
Opinion Party: the marketing podcast brought to you by BAV Group & IRG Season 2, Episode 3From Creative Guesswork to Measurable Magic: Quantifying Creativity with Gain Theory's Manjiry Tamhane SUMMARY In this episode, Laura Jones welcomes Manjiry Tamhane, Global CEO of Gain Theory, to the Opinion Party to discuss the intersection of creativity and measurement in marketing. Manjiry shares how E=MC2 applies not only to physics but also to marketing measurement. They explore how AI can enhance the measurement of creative effectiveness while bringing the fun back into...
2025-09-16
25 min
Opinion Party | The Marketing Podcast
From Slurpees To Sustainability with Marissa Jarratt
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG S2: E2From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt SUMMARYIn this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainability, often seen as opposing forces, can be reconciled to drive business growth. She discusses 7-Eleven's successful "Seven Collection" merchandise line, the organizational transformation that led to her dual role, and the co...
2025-09-09
29 min
Opinion Party | The Marketing Podcast
From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons
Opinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Marketing Leadership with Guests Ketzirah Lesser - Producer Laura Jones - Host Marc de Swaan Arons - Guest Season 2 Episode:1Click here to view the episode transcript. SUMMARYIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joi...
2025-09-03
27 min
Opinion Party | The Marketing Podcast
Season 2: Coming Soon || Opinion Party: the marketing podcast
🪩 Opinion Party: the marketing podcast 🪩Season II: Coming SoonThe marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.Find us at https://www.theopinionparty.com & wherever you get your podcasts.For season 2, 𝟙𝟚 marketing leaders from a world class set of organizations joined host Laura Jones to talk marketing myths, trends, data, and opinions.🎬 Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 🏖️ 2025.This season we welcome this incredible roster to the Opinion Party -- join us!🪩 Marc de Swaan Arons, fou...
2025-08-07
01 min
Opinion Party | The Marketing Podcast
The Myth of the Global Brand w/Peter Everett
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The conversation covers the definition of a global brand, strategies for entering new markets, and the balance between global consistency and local adaptation. Additionally, they touch on the role of social responsibility and sustainability in branding.Takeaways...
2025-07-16
45 min
Opinion Party | The Marketing Podcast
Should Brands Take a Stand? w/Kimberly A. Whitler
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Key TakeawaysBrands face significant fragmentation...
2025-06-03
56 min
Opinion Party | The Marketing Podcast
Preview: Should Brands Take a Stand? w/Kimberly A. Whitler
In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Find us at https://www.theopinionparty...
2025-05-28
02 min
Opinion Party | The Marketing Podcast
Laughs or Liability w/Fumi Abe
It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.Find us at https://www.theopinionparty.co...
2025-05-21
53 min
Opinion Party | The Marketing Podcast
Preview: Laughs or Liability with Fumi Abe
A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.⭐️ Full...
2025-05-13
02 min
Opinion Party | The Marketing Podcast
The Authenticity Trap w/Tina Cartwright
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.Opinion Party is...
2025-05-06
58 min
Opinion Party | The Marketing Podcast
Preview: The Authenticity Trap
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.⭐️ Full episode drops 5/05/2025, wherever you...
2025-04-29
02 min
Opinion Party | The Marketing Podcast
The Downside of Fame w/Jason Falls
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape.Key TakeawaysFame does not guarantee brand strength or relevance.Brands should...
2025-04-22
54 min
Opinion Party | The Marketing Podcast
Preview: The Downside of Fame w/Jason Falls
A preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests Laura Jones - Host Jason Gaikowski - Host Jason Falls - Guest explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape....
2025-04-15
02 min
Opinion Party | The Marketing Podcast
Trust Me, I'm a Marketer w/John Sabine
In this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.Click here to watch a video of this episode. Key...
2025-04-08
52 min
Opinion Party | The Marketing Podcast
Opinion Party: Trailer
Introducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across eight episodes this season.Find us at https://www.theopinionparty.com Opinion Party is brought to you by:BAV Group, the world’s leading authority on data-driven branding. ™️Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.Learn more at htt...
2025-03-19
01 min
Opinion Party | The Marketing Podcast
Welcome to Opinion Party w/Laura Jones and Jason Gaikowski
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making. They discuss the balance between brand fame and meaningful differentiation, the evolving nature of brand identity, and the critical role of customer experience in building brand equity. The conversation also touches on purpose-driven marketing and the need for collaboration between internal and external brand perspectives. The episode concludes with thoughts on future guests and the evolving landscape of marketing.Click here to watch a video of this episode. Click here...
2025-03-19
46 min
The Witch Wave
#117 - Ketzirah Lesser, Jewitch Art Priestess
Ketzirah Lesser, haMa’agelet (The Circle Maker), is a maker and teacher of the sacred arts who is an ordained Kohenet and Celebrant as well as holding a BFA from the University of Miami. Through Devotaj Sacred Arts, she explores Jewishly-rooted making, mussar, and magick to connect past, present, & possible future(s); cræfting artifacts for a forgotten future that is more equitable, just, and spiritually alive. The second edition of her oracle deck, Eit/Aht: a Netivot Wisdom Oracle, which is based on Jewish teachings recently funded in only five days on Kickstarter and will be available to the...
2023-11-08
1h 30
Polytheism Today
Interview with Ketzirah Lesser
In this episode, Angela Raincatcher talks with Ketzirah Lesser about the polytheism found in the Torah and her perspective on the Jewish G!d/dess and the gods of other cultures. Click here to listen to the episode. Transcript of the episode coming soon. You can find Ketzirah online at: https://devotaj.com https://devotaj.substack.com Recommended Resources: The JPS Tanakh: Gender-Sensitive Edition, translated by David E.S. Stein, 2023 America’s Four Gods: What We Say About God -- And What That Say...
2023-10-27
54 min
PLEASANCE
#210 StoryTelling: The Only Lasting Truth
In this deeply personal story, I share a bit about my Grandmother's transition and a prayer/ poem that supported me through it all. Thank you Kohenet Ketzirah for your divine creation and Octavia Butler for your incredible gifts. You can learn more about Kohenet Ketzirah's work, here. And as always, send me your stories, questions, comments at pleasance@lilomm.com Thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lolacommunity/message Support this podcast: https://podcasters.spotify.com/pod/show/lolacommunity/support
2022-11-04
22 min
The Priestess is IN
Entering the Season of Stillness and Darkness
Happy new moon in Scorpio and Rosh Hodesh Mar Cheshvan! Yes, that’s right, I said “happy.” Even though many astrologers at this time are focusing on darkness and intensity, I see something a little different - a season of exhale, letting go, and stillness and an invitation into comfort and beauty through it all. This podcast episode is an offering from an earth-based perspective to soothe this seasonal shift for us all.Please let me know how this lands for you. Do you like it? What does this turning feel like for you? What am I missin...
2022-10-25
21 min
Judaism Unbound
Episode 345: When Jewish Meets Jewitch - Ketzirah Lesser
Ketzirah Lesser is an ordained kohenet (Jewish priestess) who creates "magickal judaica, art, and ceremonies inspired by Jewish history and traditions." Her creations range from amulets and shrines, to Haggadot (guidebooks to the Passover seder), to AI art based on Yiddish folklore. If you're reading all this and thinking..."Wait, I thought amulets and shrines were considered idolatrous" or "I'm confused, why is 'magickal' spelled with a 'k'," then this episode is for you! Lesser joins Dan and Lex for a conversation about why Judaism should absolutely be full of magic(k)al experiences -- and how one can...
2022-09-23
1h 02
The Priestess is IN
Channel, Integrate, Dream and Let Go
Hi! Kohenet D’vorah Grenn and I celebrated one year of sacred conversations by pulling cards and offering readings for you from #netivotoracle and #journeyofloveoracle decks. Watch the video or listen to the audio version on your favourite podcast app.Card reading:Eht/Aht spread:* Vessel - Shamaness - "Decipher the Ways of the Universe"Message: be the channel. Keep your channel clear and yourself healthy and well.* Ally - Weaver - "Interweave the Personal and the Cosmic"Message: all parts of you are welcome. Surround yourself with those who see wh...
2021-05-05
19 min
PLEASANCE
#146 Kohenet Ketzirah on Yirah ( Fear/ Awe)
Today I welcome Kohenet Ketzirah on the podcast to chat about a topic I love to explore; fear. We discuss expansive fear, also translated as awe, according to Musar, the study of ethics. I loved chatting with Ketzirah and learning from this wise woman. You can learn more about her, here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lolacommunity/message Support this podcast: https://podcasters.spotify.com/pod/show/lolacommunity/support
2020-11-29
1h 01
Rabbi Patrick Podcast
Episode 13 | Shavuot with Ketzirah & Darshan Yeshiva
Ketzirah hops on the podcast to teach us all about the Jewish holiday of Shavuot. Courtesy of Darshan Yeshiva.Support the podcast on GoFund Me: https://www.gofundme.com/7ge39sPractical Spirituality: http://rabbipatrick.com/practical-spirituality-online-course/Spiritual Coaching: http://rabbipatrick.com/spiritual-coaching/Love letters and not-so-loving letters: podcast@rabbipatrick.comThis episode sponsored by Kimberly Berry! Thanks! This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit darshanyeshiva.substack.com/subscribe
2016-05-12
11 min
Rabbi Patrick Podcast
Episode 10.5 | Let's hang out and talk about spirituality + Ordination Program + MORE!
Jewish Ordination Program! Take a spirituality eCourse with me! Lots of great updates on exciting stuff.PRACTICAL SPIRITUALITY ECOURSE: http://bit.ly/22du9ZVDONATE: https://www.gofundme.com/7ge39sSponsored this week by Seth Adams and Kimberly Berry. Thanks friends!Shout outs to Kohenet Ketzirah @ OneShul.orgDarshan Yeshiva Ordination Program. Get up on it! Learn more here: http://bit.ly/23iPdR2Rabbi Sandy Zisser has taken over Darshan Training. Thanks Rabbi Sandy!Perhaps you are like me……yo...
2016-04-07
18 min