Shows
Opinion Party | The Marketing PodcastThe Focus Factor with Ashley WrayOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 12The Focus Factor: Why Slowing Down Accelerates Results with Ashley WrayClick here to view the episode transcript.
SUMMARYIn our season finale, Laura Jones (Global CEO, BAV Group) welcomes mindfulness expert and executive coach Ashley Wray to challenge the myth that corporate wellness programs automatically create mindful organizations. Drawing from her journey from journalist to meditation expert, Ashley introduces her concept of "microdosing mindfulness" as an alternative to forced company-wide initiatives. Sh...
2025-11-1937 minOpinion Party | The Marketing PodcastThe Five Promises of Effective AI-Powered Personalization with David C. EdelmanOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 11The Five Promises of Effective AI-Powered Personalization with David C. EdelmanSUMMARYIn this episode author and marketing expert, David C. Edelman, joins host Laura Jones, Global CEO of BAV Group about the critical role of marketing leaders in driving personalization strategies within organizations. They discuss the need for collaboration across the C-suite, the importance of understanding customer experiences, and the necessity of leveraging technology and insights to empower customers effectively.LINKSLaura Jones: ht...
2025-11-1233 minOpinion Party | The Marketing PodcastFrom Rocket Ships to YouTube Clips with WD-40's Claudia FenskeOpinion Party: the marketing podcastSeason 2: Episode 10From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia FenskeSUMMARYIn this conversation, Claudia Fenske, VP of Global Brand and Innovation at WD-40, discusses the revitalization of legacy brands, emphasizing that innovation is possible even for established companies. She shares insights into WD-40's culture of innovation, user engagement, and the importance of learning from failures. The discussion also highlights the significance of connecting with end users and the role of community in driving brand loyalty and innovation.
2025-11-0524 minOpinion Party | The Marketing PodcastHuman Connection as Competitive Advantage: Navigating Uncertainty with IRG's Aljan de BoerSUMMARYChallenging the myth that marketing is "fluffy stuff," Aljan de Boer, Community Director at the Institute for Real Growth (IRG), joins Laura Jones (Global CEO, BAV Group) to reveal how elite CMOs transform human connection into competitive advantage. Drawing from IRG's work with 800+ marketing leaders, Aljan demonstrates how translating societal shifts directly impacts future cash flows—the language CFOs respect. The conversation showcases how marketing leaders who embrace their role as "windows to the world" are uniquely positioned to drive profitable solutions for real human problems, creating value across all stakeholders while delivering measurable bu...
2025-10-2926 minOpinion Party | The Marketing PodcastBe Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa NtsubaneOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 8Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa NtsubaneSUMMARYChallenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how purpose-driven marketing delivers measurable business results. His "worthy of emulation" leadership philosophy has transformed Vodacom's approach to solving market challenges, resulting in innovations like M-Pesa, which processes $1.2 billion in daily transactions. As the first A...
2025-10-2230 minOpinion Party | The Marketing PodcastPutting Brand in the Boardroom: with EDP's Catarina BarradasSUMMARYIn this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand can drive core business transformation. With a background spanning engineering and film, Barradas led a comprehensive rebranding that engaged 2,500 stakeholders and resulted in the "We Choose Earth" brand signature after EDP announced plans to be net zero by 2040, She shares her "walk the talk" methodology and a framework for elevating brand from communication function to business transformation catalyst in a rapidly changing industry.LINKSLaura Jones: https://www.linkedin.com/i...
2025-10-1434 minOpinion Party | The Marketing PodcastThe Color of Money is Green with the Federal Savings Bank's Alejandra DendaOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 6The Color of Money is Green: Inclusion as Competitive Advantage with Federal Savings Bank's Alejandra Denda SUMMARYIn this thought-provoking conversation, Alejandra Denda, the first-ever CMO of the Federal Savings Bank, joins host Laura Jones, Global CEO of BAV Group, to challenge the myth that financial systems are inherently objective and equitable. Drawing from her multicultural background and experience with Argentina's 2001 economic collapse, Alejandra reveals how traditional banking practices often disadvantage immigrant communities. She shares ho...
2025-10-0822 minOpinion Party | The Marketing PodcastBeyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq HassanOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 5Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq HassanSUMMARYIs the battle between brand and performance a false war? In this episode, Tariq Hassan, a seasoned marketing leader who has served as both CMO and CXO for iconic brands like McDonald's and Petco joins host Laura Jones, Global CEO of BAV Group. Tariq argues that pitting long-term brand building against short-term performance is an irrelevant and outdated debate. True success lies in making them c...
2025-09-3033 minOpinion Party | The Marketing PodcastHuman Intelligences in the Age of AI with Coca-Cola's Javier MezaOpinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 4Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as an Evolving Capability with Coca-Cola's Javier MezaSUMMARYIn this engaging conversation, Javier Meza the President of Marketing & Europe CMO at The Coca-Cola Company, joins host Laura Jones, Global CEO of BAV Group, to explore the evolving relationship between technology and marketing, emphasizing the importance of understanding human needs and values. They discuss the impact of AI on marketing strategies, t...
2025-09-2428 minOpinion Party | The Marketing PodcastFrom Creative Guesswork to Measurable Magic with Gain Theory's Manjiry TamhaneOpinion Party: the marketing podcast brought to you by BAV Group & IRG Season 2, Episode 3From Creative Guesswork to Measurable Magic: Quantifying Creativity with Gain Theory's Manjiry Tamhane SUMMARY In this episode, Laura Jones welcomes Manjiry Tamhane, Global CEO of Gain Theory, to the Opinion Party to discuss the intersection of creativity and measurement in marketing. Manjiry shares how E=MC2 applies not only to physics but also to marketing measurement. They explore how AI can enhance the measurement of creative effectiveness while bringing the fun back into...
2025-09-1625 minOpinion Party | The Marketing PodcastFrom Slurpees To Sustainability with Marissa JarrattOpinion Party: the marketing podcastbrought to you by BAV Group & IRG S2: E2From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt SUMMARYIn this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainability, often seen as opposing forces, can be reconciled to drive business growth. She discusses 7-Eleven's successful "Seven Collection" merchandise line, the organizational transformation that led to her dual role, and the co...
2025-09-0929 minOpinion Party | The Marketing PodcastFrom Shareholder Value to Stakeholder Impact with Marc de Swaan AronsOpinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Marketing Leadership with Guests
Ketzirah Lesser - Producer
Laura Jones - Host
Marc de Swaan Arons - Guest
Season 2 Episode:1Click here to view the episode transcript.
SUMMARYIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joi...
2025-09-0327 minOpinion Party | The Marketing PodcastSeason 2: Coming Soon || Opinion Party: the marketing podcast🪩 Opinion Party: the marketing podcast 🪩Season II: Coming SoonThe marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.Find us at https://www.theopinionparty.com & wherever you get your podcasts.For season 2, 𝟙𝟚 marketing leaders from a world class set of organizations joined host Laura Jones to talk marketing myths, trends, data, and opinions.🎬 Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 🏖️ 2025.This season we welcome this incredible roster to the Opinion Party -- join us!🪩 Marc de Swaan Arons, fou...
2025-08-0701 minOpinion Party | The Marketing PodcastThe Myth of the Global Brand w/Peter EverettIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The conversation covers the definition of a global brand, strategies for entering new markets, and the balance between global consistency and local adaptation. Additionally, they touch on the role of social responsibility and sustainability in branding.Takeaways...
2025-07-1645 minOpinion Party | The Marketing PodcastShould Brands Take a Stand? w/Kimberly A. WhitlerIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Key TakeawaysBrands face significant fragmentation...
2025-06-0356 minOpinion Party | The Marketing PodcastPreview: Should Brands Take a Stand? w/Kimberly A. WhitlerIn Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Find us at https://www.theopinionparty...
2025-05-2802 minOpinion Party | The Marketing PodcastLaughs or Liability w/Fumi AbeIt's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.Find us at https://www.theopinionparty.co...
2025-05-2153 minOpinion Party | The Marketing PodcastPreview: Laughs or Liability with Fumi AbeA three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.⭐️ Full...
2025-05-1302 minOpinion Party | The Marketing PodcastThe Authenticity Trap w/Tina CartwrightIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.Opinion Party is...
2025-05-0658 minOpinion Party | The Marketing PodcastPreview: The Authenticity TrapIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.⭐️ Full episode drops 5/05/2025, wherever you...
2025-04-2902 minOpinion Party | The Marketing PodcastThe Downside of Fame w/Jason FallsIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape.Key TakeawaysFame does not guarantee brand strength or relevance.Brands should...
2025-04-2254 minOpinion Party | The Marketing PodcastPreview: The Downside of Fame w/Jason FallsA preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests
Laura Jones - Host
Jason Gaikowski - Host
Jason Falls - Guest
explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape....
2025-04-1502 minOpinion Party | The Marketing PodcastTrust Me, I'm a Marketer w/John SabineIn this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.Click here to watch a video of this episode.
Key...
2025-04-0852 minOpinion Party | The Marketing PodcastOpinion Party: TrailerIntroducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across eight episodes this season.Find us at https://www.theopinionparty.com Opinion Party is brought to you by:BAV Group, the world’s leading authority on data-driven branding. ™️Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.Learn more at htt...
2025-03-1901 minOpinion Party | The Marketing PodcastWelcome to Opinion Party w/Laura Jones and Jason GaikowskiIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making. They discuss the balance between brand fame and meaningful differentiation, the evolving nature of brand identity, and the critical role of customer experience in building brand equity. The conversation also touches on purpose-driven marketing and the need for collaboration between internal and external brand perspectives. The episode concludes with thoughts on future guests and the evolving landscape of marketing.Click here to watch a video of this episode.
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2025-03-1946 min
The Witch Wave#117 - Ketzirah Lesser, Jewitch Art PriestessKetzirah Lesser, haMa’agelet (The Circle Maker), is a maker and teacher of the sacred arts who is an ordained Kohenet and Celebrant as well as holding a BFA from the University of Miami. Through Devotaj Sacred Arts, she explores Jewishly-rooted making, mussar, and magick to connect past, present, & possible future(s); cræfting artifacts for a forgotten future that is more equitable, just, and spiritually alive. The second edition of her oracle deck, Eit/Aht: a Netivot Wisdom Oracle, which is based on Jewish teachings recently funded in only five days on Kickstarter and will be available to the...
2023-11-081h 30
Polytheism TodayInterview with Ketzirah Lesser In this episode, Angela Raincatcher talks with Ketzirah Lesser about the polytheism found in the Torah and her perspective on the Jewish G!d/dess and the gods of other cultures. Click here to listen to the episode. Transcript of the episode coming soon. You can find Ketzirah online at: https://devotaj.com https://devotaj.substack.com Recommended Resources: The JPS Tanakh: Gender-Sensitive Edition, translated by David E.S. Stein, 2023 America’s Four Gods: What We Say About God -- And What That Say...
2023-10-2754 min
PLEASANCE#210 StoryTelling: The Only Lasting TruthIn this deeply personal story, I share a bit about my Grandmother's transition and a prayer/ poem that supported me through it all.
Thank you Kohenet Ketzirah for your divine creation and Octavia Butler for your incredible gifts. You can learn more about Kohenet Ketzirah's work, here.
And as always, send me your stories, questions, comments at pleasance@lilomm.com
Thanks for listening.
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2022-11-0422 min
The Priestess is INEntering the Season of Stillness and DarknessHappy new moon in Scorpio and Rosh Hodesh Mar Cheshvan! Yes, that’s right, I said “happy.” Even though many astrologers at this time are focusing on darkness and intensity, I see something a little different - a season of exhale, letting go, and stillness and an invitation into comfort and beauty through it all. This podcast episode is an offering from an earth-based perspective to soothe this seasonal shift for us all.Please let me know how this lands for you. Do you like it? What does this turning feel like for you? What am I missin...
2022-10-2521 min
Judaism UnboundEpisode 345: When Jewish Meets Jewitch - Ketzirah LesserKetzirah Lesser is an ordained kohenet (Jewish priestess) who creates "magickal judaica, art, and ceremonies inspired by Jewish history and traditions." Her creations range from amulets and shrines, to Haggadot (guidebooks to the Passover seder), to AI art based on Yiddish folklore. If you're reading all this and thinking..."Wait, I thought amulets and shrines were considered idolatrous" or "I'm confused, why is 'magickal' spelled with a 'k'," then this episode is for you! Lesser joins Dan and Lex for a conversation about why Judaism should absolutely be full of magic(k)al experiences -- and how one can...
2022-09-231h 02
The Priestess is INChannel, Integrate, Dream and Let GoHi! Kohenet D’vorah Grenn and I celebrated one year of sacred conversations by pulling cards and offering readings for you from #netivotoracle and #journeyofloveoracle decks. Watch the video or listen to the audio version on your favourite podcast app.Card reading:Eht/Aht spread:* Vessel - Shamaness - "Decipher the Ways of the Universe"Message: be the channel. Keep your channel clear and yourself healthy and well.* Ally - Weaver - "Interweave the Personal and the Cosmic"Message: all parts of you are welcome. Surround yourself with those who see wh...
2021-05-0519 minPLEASANCE#146 Kohenet Ketzirah on Yirah ( Fear/ Awe)Today I welcome Kohenet Ketzirah on the podcast to chat about a topic I love to explore; fear. We discuss expansive fear, also translated as awe, according to Musar, the study of ethics. I loved chatting with Ketzirah and learning from this wise woman. You can learn more about her, here.
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2020-11-291h 01
Rabbi Patrick PodcastEpisode 13 | Shavuot with Ketzirah & Darshan YeshivaKetzirah hops on the podcast to teach us all about the Jewish holiday of Shavuot. Courtesy of Darshan Yeshiva.Support the podcast on GoFund Me: https://www.gofundme.com/7ge39sPractical Spirituality: http://rabbipatrick.com/practical-spirituality-online-course/Spiritual Coaching: http://rabbipatrick.com/spiritual-coaching/Love letters and not-so-loving letters: podcast@rabbipatrick.comThis episode sponsored by Kimberly Berry! Thanks! This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit darshanyeshiva.substack.com/subscribe
2016-05-1211 min
Rabbi Patrick PodcastEpisode 10.5 | Let's hang out and talk about spirituality + Ordination Program + MORE!Jewish Ordination Program! Take a spirituality eCourse with me! Lots of great updates on exciting stuff.PRACTICAL SPIRITUALITY ECOURSE: http://bit.ly/22du9ZVDONATE: https://www.gofundme.com/7ge39sSponsored this week by Seth Adams and Kimberly Berry. Thanks friends!Shout outs to Kohenet Ketzirah @ OneShul.orgDarshan Yeshiva Ordination Program. Get up on it! Learn more here: http://bit.ly/23iPdR2Rabbi Sandy Zisser has taken over Darshan Training. Thanks Rabbi Sandy!Perhaps you are like me……yo...
2016-04-0718 min