Look for any podcast host, guest or anyone
Showing episodes and shows of

Kevan Lee

Shows

Snafu w/ Robin Zander
Snafu w/ Robin ZanderHow to Build What You Believe with Shannon Deep and Kevan LeeWelcome back to Snafu with Robin Zander. In this episode, I'm joined by Kevan Lee and Shannon Deep, co-founders of Bonfire – a creative studio reimagining what it means to build brands, tell stories, and live meaningful lives. We talk about how Bonfire began as a "Trojan horse" – a branding agency on the surface, but really a vehicle for deeper questions: What does fulfilling work look like? How do we find meaning beyond our careers? And how can business become a space for honesty, connection, and growth? Kevan and Shannon share how their partnership form...
2025-11-0859 minThis Old Tree
This Old TreeS'Ozzastru and the Ancient Olive Trees of SardiniaSome trees are old — and then there's S’Ozzastru. Nestled near the village of Luras on the island of Sardinia, this ancient olive tree has stood for nearly 4,000 years. Also known as "The Great Patriarch" or "The Patriarch of Nature," the bronze age tree is a living witness to the rise and fall of civilizations.How has it endured for millennia? Who, across the centuries, has found shelter beneath its branches? And will the millennial olive trees of Sardinia continue to survive?Join us as we travel to the heart of the Mediterranean in search of s...
2025-08-241h 05MOVIE Morning
MOVIE MorningFrom the World of John Wick: Ballerina - MOVIE REVIEWFrom the World of John Wick: Ballerina, which will probably take the cake as the longest movie title of the year, has FINALLY hit theaters. If you couldn't tell from the title, this is the LONG delayed John Wick spin-off starring Ana de Armas, which actually takes place between John Wick: Chapter 3 and John Wick: Chapter 4. It has, by the way, now been over two years since John Wick: Chapter 4 came out. Time flies, but that also means that my excitement for this film has just been waning and waning since it was announced. This expansion of the John...
2025-06-0924 minLocked On NHL Prospects
Locked On NHL ProspectsFINAL ELITE PROSPECTS USHL RANKINGS RELEASED | Breaking Down the Top TalentsIn this episode, I break down my USHL rankings for our Final Ranking Meeting at Elite Prospects. Our rankings are now entrenched and the Draft Guide just two weeks away. First, I break down this year's group of players as a whole, before kicking off the ranking breakdown with the top 3: Václav Nestrašil, Ryker Lee, and Jacob Rombach. Next, we complete the top 10, featuring skill bets like William Moore and Benjamin Kevan. Finally, we wrap up the episode with players ranked 11 through 20, highlighted by the standout skill of Everett Baldwin, Cooper Simpson, and L.J. Mooney....
2025-05-2337 minContent, Briefly
Content, BrieflyThe Best Brand Primer I've Ever Heard with Kevan Lee and Shannon DeepIn this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundati...
2025-04-2842 minThe Brand Behavior
The Brand BehaviorHow to Navigate Founder Fatigue and Avoid BurnoutSummaryIn this episode, we explore the critical issue of founder fatigue and burnout, discussing the signs, impacts, and strategies for maintaining mental health and productivity in the fast-paced marketing world. Our expert guests share insights on the toxic hustle culture, the importance of personal narratives, and practical frameworks for fostering wellness within teams. The conversation emphasizes the need for self-care, creativity, and reframing thoughts to combat burnout and enhance overall well-being.TakeawaysFounder fatigue is a common issue in the marketing world.Recognizing signs of burnout is crucial for founders...
2025-03-0740 minPRODUCTEA with Leah, Growth & Senior Leadership
PRODUCTEA with Leah, Growth & Senior Leadership75: Kevan Lee & Shannon Deep - Understanding Brand beyond visualsSummaryThe branding experts Shannon Deep and Kevin Lee dig into exploring the multifaceted nature of brand measurement and strategy.Misconceptions surrounding brands and risks associated with brand decisions, the importance of aligning brand strategy with business goals, and the challenges faced by founder-led brands in maintaining their identity.What does marketing look like in the future? Where does product marketing sit?TakeawaysMany senior leaders conflate brand with just design and visuals.Brand is an additional filtering mechanism for attracting the right customers.Measuring brand...
2024-09-1552 minStreet Pricing with Marcos Rivera
Street Pricing with Marcos RiveraThe Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democratic, and high-touch, emphasizing how this affects pricing strategy.   We venture into the future of brand marketing, balancing the emotional with the data-driven, and discuss the hurdles marketers face in proving the value of brand investments and the potential role of AI in this evolving landscape. 
2024-07-0937 minGrowing Forward: Lead like the top 1% in growth, marketing, & product
Growing Forward: Lead like the top 1% in growth, marketing, & productThe Most Imposter Syndrome I've Ever Felt… (Kevan Lee, Co-founder at Bonfire)In this episode, Kevan Lee, co-founder of Bonfire, shares the most gruesome imposter syndrome he’s ever encountered, the biggest "welcome to the league" moment he experienced from getting rejected, and what it was like to leave a high-flying corporate job to walk the tightrope of entrepreneurship. In this episode, you’ll hear about:1. When Kevan realized his unique path was not climbing the corporate ladder, despite his family history of entrepreneurship2. His “welcome to the league” when he was initially rejected for a content writer position at Buffer3. The most frustrat...
2024-04-0945 minMasters of Marketing
Masters of MarketingMastering Marketing: Insights from the Minds Behind Bonfire - with Shannon Deep & Kevan LeeIn this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee, both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling. Shannon and Kevan bring a wealth of experience and expertise to the table, particularly within the text-based and B2B sectors. They have a rich background with a focus on storytelling and marketing, having worked as marketing leaders at companies such as Buffer...
2024-03-0621 minHow to Sell Advice
How to Sell Advice209. Going from employee to consultant with Reza SaeediI recently interviewed Reza Saeedi—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture. In this episode, we chatted about things like:How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs How he was able to get one fractional CMO and two advisory clients quickly after leaving his job at On DeckThe role of casual networking and how it led to unexpected opportunities down the lineThe difference between being specific and nichin...
2024-03-011h 03Marketing Powerups
Marketing PowerupsThe 5 Best Marketing Powerups of 2023That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for...
2023-12-2834 minDigital Marketing Masterclass
Digital Marketing MasterclassThe 7 Habits of Highly Ineffective MarketersToday on Digital Marketing Master Class we have the head of marketing for @Oyster, @Kevan Lee. As marketers, we are constantly trying to optimize our outreach to compete with other players in the space, but sometimes we find ourselves spinning in place with little to show for our efforts. Chris Carr and Kevan Lee go through the 7 habits of highly ineffective marketers and show how to transform your marketing efforts and get results.
2023-11-201h 07Simple Faith Podcast
Simple Faith PodcastCompassion for Lewiston MaineRecorded: 11-04-2023 Host: Dale Carlson and Robert Beaumier Website: ⁠Life Changing Radio⁠ Podcast Feedback: ⁠SimpleFaithPodcast@outlook.com Guest Speakers: Lee Pelitier - WBCI, Station Manager - https://www.lifechangingradio.com/maine-wbci/ Dan Church - https://slbc.church/ Kevan Fortier - https://thomastonag.org/ - https://www.ptsdsoulwound.com/ Laurel Libby - https://www.laurellibby.com/
2023-11-0555 minMarketing Powerups
Marketing PowerupsKevan Lee And Shannon Deep's Brand Storytelling FrameworkKevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS co...
2023-09-2954 minDREAMLEAPERS® with Harriette Cole
DREAMLEAPERS® with Harriette ColeDreamleapers with Harriette Cole featuring Kevan HallDetroit-born Kevan Hall's fashion creativity emerged early. By the age of seven, he knew he wanted to be a fashion designer.Redefining glamour for a new generation is an interpretive art. Redefining the hallowed house of Halston into the next millennium was an even more challenging task. But Kevan Hall, who stepped into the prestigious position of Design and Creative Director from Fall 1998 - Spring 2000, revived the dormant brand to its former glory. His sleek eveningwear was worn by a distinguished coterie of celebrated artists including Celine Dion, Sharon Stone, Charlize Theron, and Salma Hayek....
2023-09-1655 minInside Stories: Perspectives on Incarceration
Inside Stories: Perspectives on IncarcerationEpisode 6 - Inside Stories: Perspectives on IncarcerationPersonal accounts from the formerly incarcerated and from others who have worked in the prison system. . Featuring Kevan Gibbs, David Gordon, and Malida James. . This work was made possible by Baltimore Youth Film Arts, Johns Hopkins University, and the Mellon Foundation. ⁠www.filmartsbaltimore.org/inside-stories-gallery⁠ . BYFA Production Team: Selena Baker, Destiny Brooks, Cynphany Brown, Darshae Burns, Rejjia Camphor, Ian Chen, Morgan Clark, Marc Cruise, Markell Fairfax, Tiffany Frazier, Kiyeah Frink, Stephanie Garcia, Justice Georgie, Jasmine Ilyas-Grande, David Handberry, Keaunte' Johnson, Akin Kwento, Edward Lowe...
2023-08-2433 minHow to Win podcast with Peep Laja
How to Win podcast with Peep LajaBuilding a brand from the ground up with Oyster HR's Kevan LeeSummary:This week on How To Win: Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Before joining Oyster, Kevan spent six years as VP of Marketing at Buffer, a social media management platform that helps brands and businesses engage with their online audience. Kevan is an expert in brand strategy, marketing leadership, and category creation and shares his expertise through regular appearances at events and on podcasts.In this episode, Kevan walks us through some key marketing strategies from across his career. We discuss differentiating your brand...
2023-01-3031 minRevenue Talks with Justin Keller
Revenue Talks with Justin KellerThe Go-To-Market Scoreboard | Kevan LeeJustin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup.In the equivalent of just one hockey period, Justin and Kevan discuss what Oyster®'s go-to-market scoreboard looks like, how the go-to-market teams hold each other accountable, and how Kevan reports on the ROI of brand to his organization.You can connect with Justin and Kevan on...
2023-01-2320 minHow to Sell Advice
How to Sell Advice200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and moreI recently interviewed Kevan Lee, the former VP of Marketing at Buffer and currently Senior VP of Marketing at Oyster.Kevan is a wealth of knowledge when it comes to leading tech startups to significant growth. To give you an example, he helped Buffer go from $5m to $20m in annual revenue and 100,000 new customers acquisitions per month. In his first year at Oyster, he helped the company 20x its revenue and build a marketing team comprising over 50 people. He's also involved as an educator and advisor with Reforge, On Deck, as well as a...
2022-10-0754 minMarriage & Real Estate
Marriage & Real EstateHow Outdoor Lights Transform Your Space w/ Lee Lighting HoustonIn this episode of Marriage and Real Estate, we have a special guest @leelightinghouston and discuss Outdoor Lighting!For more information on the E-Book https://www.marriageandrealestate.com/product-page/the-ultimate-guide-to-investing-in-real-estate-for-couples-1And More!Please Like, Share and Subscribe!!!!!! Follow us on Clubhouse @MarriageandRealestateclub Instagram @marriageandrealestate, @kevanshelton, and @ayeshashelton.Also, you can follow us on Facebook and youtube @marriageandrealestate.Please send us questions and comments to mandrpodcast@kandacompanies.com
2022-07-1100 minMarriage & Real Estate
Marriage & Real EstateHow Outdoor Lights Transform Your Space w/ Lee Lighting HoustonIn this episode of Marriage and Real Estate, we have a special guest @leelightinghouston and discuss Outdoor Lighting!For more information on the E-Book https://www.marriageandrealestate.com/product-page/the-ultimate-guide-to-investing-in-real-estate-for-couples-1And More!Please Like, Share and Subscribe!!!!!! Follow us on Clubhouse @MarriageandRealestateclub Instagram @marriageandrealestate, @kevanshelton, and @ayeshashelton.Also, you can follow us on Facebook and youtube @marriageandrealestate.Please send us questions and comments to mandrpodcast@kandacompanies.com
2022-07-0800 minThe Courtenay Turner Podcast
The Courtenay Turner PodcastEp 104: ‘The Bigger The Lie…’ with Dr. Lee Merritt | The Courtenay Turner PodcastIn this episode, Courtenay welcomes Dr. Lee Merritt back to the show for a long-form discussion around virology. Specifically COVID-19 and the mass media narrative we’ve accepted without in-depth proof, such as how it’s transmitted as well as causation. The conversation then threads into the scrutiny of natural immunity, bioweapon labs, GMO foods, and trauma-based mind control. A full scope demonstration of how “the bigger the lie, the harder to expose.”Dr. Lee Merritt graduated from the University of Rochester School of Medicine and Dentistry in New York. She went on to complete...
2022-05-082h 51The Podgecast
The PodgecastSeason 2 Episode 9: Thank You For the Music with Kevan Schell from Tobacco BrownTobacco Brown is the moniker of the multifaceted singer-songwriter Kevan Schell. The Vancouver based artist’s work is warm yet elusive, stirring up a spectacular array of emotions. Kevan explores the deep waters of his mind while executing his vision through guitar explosions and dark harmonies. He manages to layer genre upon genre while remaining refreshingly distinctive. Drawing from influences such as Tom Waits, John Lee Hooker and Weird Al; there is no one quite like him.Kevan released his self-titled debut EP under “Tobacco Brown” in 2016.  It is an instantly addictive record packed with mesmerizing melodies and ins...
2022-02-1055 minCHURN FM
CHURN FMEP 144 | Kevan Lee (Oyster HR) - How and why churn and retention differs at Buffer, Polly, and Oyster HR.Today on the show we have Kevan Lee, Head of Marketing at Oyster HR.In this episode, we talked about Kevin’s experience with churn and retention at Buffer, Polly, and Oyster HR, and how the main reasons for churn differed at each company due to their business models and customer segments, and we then discussed the role marketing played in each case to reduce churn.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me di...
2021-12-1533 minThis New Way
This New WayDo You Need a Decision-Making Framework? How to Empower Your Team to Take Ownership through Intrinsic Motivation (with Kevan Lee, VP of Marketing at Oyster)For any team to work efficiently and well, ownership is important. As a leader, how do you motivate your team intrinsically? Kevan Lee, is the VP of Marketing at Oyster, with previous experience as the VP of Marketing at Buffer and Interim Head of Marketing at Polly. In today’s episode, Kevan shares why he uses intrinsic motivation with his team and how he offers feedback to encourage more positive behaviour. We also talk about how parenting philosophy can be tied into management and why asking questions, rather than direct decision-making, often leads to...
2021-12-0942 minHow We Solve
How We SolveHow Do You Grow and Scale a Marketing Team with Kevan LeeThis episode features Kevan Lee. He leads the marketing team at Oyster, where he sets the strategy, vision, and direction for how they build the brand, drive awareness, create demand, and position the product. Oyster is a mission-driven B2B SaaS platform for Distributed HR, purpose-built to close the global talent gap. Prior to joining Oyster, Kevan led the marketing teams at Polly and at Buffer. His work at Buffer, where he spearheaded their growth from $5 million to $20 million dollars in annual revenue. He’s an experienced marketer with the figures to back it up, and he’s using that...
2021-11-0122 minEpic Briefs Podcast
Epic Briefs PodcastS4 Ep4: Episode 404- EPICLY Creepy StoriesWelcome to volume 2 of our EPICLY Creepy Stories. Episode #404 is ALIVE with some disturbing tales that may creep you out well after the episode ends. So please sit back, turn down the lights or get under the covers, grab your favorite snack, and enjoy! Episode 404 Show Notes: 00:00-01:02 - Intro 01:02-02:42 - The Light by Kevan Ward 02:42-04:48 - Honey and the Bee by Evander Baker  04:48-08:28 - The Bell Witch by Amberley Harris 08:28-09:30 - Promo 09:30-10:48 - Music Break 10:48-12:50 - Oopsie Daisy by Lex H...
2021-10-3117 minEpic Briefs Media Podcast
Epic Briefs Media PodcastEpisode 404- EPICLY Creepy StoriesWelcome to volume 2 of our EPICLY Creepy Stories. Episode #404 is ALIVE with some disturbing tales that may creep you out well after the episode ends. So please sit back, turn down the lights or get under the covers, grab your favorite snack, and enjoy! Episode 404 Show Notes: 00:00-01:02 - Intro 01:02-02:42 - The Light by Kevan Ward 02:42-04:48 - Honey and the Bee by Evander Baker  04:48-08:28 - The Bell Witch by Amberley Harris 08:28-09:30 - Promo 09:30-10:48 - Music Break 10:48-12:50 - Oopsie Daisy by Lex H...
2021-10-3117 minB2B Marketing and More With Pam Didner
B2B Marketing and More With Pam Didner188 - ft. Kevan Lee: Growth Hack Strategies For Your StartupHello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for startups. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahe
2021-10-0527 minRemote Marketing Podcast
Remote Marketing PodcastHow to build a Substack business by monetising your content? (feat. Kevan Lee from Buffer, Oyster)What I absolutely love about Kevan is not just his illustrious career as a marketing lead, but the fact that he's constantly shared his learnings along the journey. A small part of that is his Substack newsletter which he's converted into a revenue-generating side hustle. In this episode, we dive deep into his Substack business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madhavbhandari.substack.com
2021-08-1753 minRemote Marketing Podcast
Remote Marketing PodcastHow to build a Substack business by monetising your content? (feat. Kevan Lee from Buffer, Oyster)What I absolutely love about Kevan is not just his illustrious career as a marketing lead, but the fact that he's constantly shared his learnings along the journey. A small part of that is his Substack newsletter which he's converted into a revenue-generating side hustle. In this episode, we dive deep into his Substack business.
2021-08-1753 minFINITE: B2B Marketing Podcast for Tech, Software & SaaS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at OysterB2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising brand marketing in B2B.  Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growing SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on brand building and storytelling. On this episode of the FINITE Podcast, hear tips for where to start with brand marketing, how to leverage employees a...
2021-07-1931 minEverything Is Marketing
Everything Is MarketingKevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARROn the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons...
2021-05-0356 minSpirit of Play: Conversations on Creativity
Spirit of Play: Conversations on CreativityEp. 3 - Margaret LeeFirst episode recorded over Zoom! Margaret Lee and I had a wonderful conversation about art as a resource for problem solving, our inspirations, and how we trick ourselves into creating work. Follow along with Margaret at mlbrownstudio.com or on Instagram: @mlbrownstudio and @thecreativeunblockIf you have suggestions, recommendations, or questions I’d love to hear from you: kevanjosephart@gmail.com
2021-03-1252 minZiele setzen, Ziele erreichen mit Objectives & Key Results (OKR)
Ziele setzen, Ziele erreichen mit Objectives & Key Results (OKR)Objectives & Key Results in der Produktentwicklung - Ein Gespräch mit Simon Bock von WorkpathObjectives & Key Results in der Produktentwicklung Simon Bock arbeitet als Head of Customer Success bei der Workpath GmbH in München[^1]. Ich bin auf Simon Bock über sein exzellentes Webinar zur Nutzung von Objectives & Key Results in der Produktentwicklung aufmerksam geworden. Und genau das ist auch das Thema unseres Gesprächs: Wie lassen sich Objectives & Key Results sinnvoll in eine Produktentwicklung integrieren.? Wo liegen die Chancen, wo gibt es Risiken? Simon Bock hat durch seine Tätigkeit mit unterschiedlichen Kunden viel Erfahrung sammeln können. Sein Fazit ist klar: Die Produktentwicklung kann von Objectives & Key Resul...
2021-02-2252 minThe Umpire Strikes Back
The Umpire Strikes BackEpisode 22 - Behind the scenes @ Ageas BowlIn our final look back at summer 2020 we speak to those who enabled International Cricket to take place and those who commentated on it. BBC Solent lead commentator Kevan James tells us about covering cricket in empty stadiums, reviews Hampshire CCC season, talks about the Vipers, praises new commentary stars and of course we mention his 4 in 4 against India in 1996! We then speak to Ageas Bowl Head Groundsman Simon Lee and his deputy Tom Cowley. They have a had a manic few months and discuss the pressures of preparing multiple international wickets, dealing with players an...
2020-10-2352 minSaaS Marketing Makeover
SaaS Marketing MakeoverEpisode 5 - With Buffer's VP of Marketing, Kevan LeeIt's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Buffer's VP of Marketing, Kevan Lee!
2020-10-1636 minThe Science of Social Media
The Science of Social MediaNo Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19As Q4 approaches, budgets are top of mind for many of us.  And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now.  In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid. I...
2020-09-2413 minHouse of Crouse
House of CrouseGloria Kim + Tamara Cherry + Kevan StaplesOn this edition of the Richard Crouse Show Podcast we meet Gloria Kim, writer/director of a new family drama called "Queen of the Morning Calm." In this interview we about the eleven years she spent working to get this story to the screen, How her background in journalism (former Maclean’s reporter) informed the writing of this story, how she guided her eleven year old co-star Eponine Lee through the film’s difficult material and much more. Then, former CTV Toronto crime reporter Tamara Cherry joins the show to talk about her new book, "All the Bumpy Pebbles," a nove...
2020-09-2141 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-09-0148 minThe Science of Social Media
The Science of Social MediaAdapt and Thrive — Social Media Advice to Get You Through (Part Two)This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catch part one, we released that last week. Feel free to jump back and start there.) In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience questions on a host of social media marketing topics from paid advertising and how to adjust budgets, to what’s workin...
2020-04-3012 minThe Science of Social Media
The Science of Social MediaAdapt and Thrive — Social Media Advice to Get You Through (Part One)Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Social media strategies have changed just as fast as everything else! This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions.  In today's epsiode, we're bringing you some of the key insights and tak...
2020-04-2313 minThe Science of Social Media
The Science of Social MediaHow a VP of Marketing Looks at Social Media MetricsWhat metrics really matter to social media marketers and marketing leaders? We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions. This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources. Hope you enjoy the episode! - Dave & Hailley
2020-03-2314 minAudience
AudienceThe Best Educational Podcasts Of 2020–And How To Create Your Own As listeners and podcast producers, we’re always on the hunt for shows that help us improve in some aspect of our lives. The best educational podcasts fill the void with episodes about entrepreneurship, language learning practice, and even philosophical debates. When Craig sat down with Kevan Lee from Buffer, he didn’t plan on digging deeper into how Buffer creates their educational podcasts. But after hearing about their unique process and transition into scripted episodes, we had to know more. This week on Audience, we’re talking about a popular podcast topic and category–educatio...
2020-03-1931 minAudience
AudienceThe Best Educational Podcasts Of 2020–And How To Create Your Own As listeners and podcast producers, we're always on the hunt for shows that help us improve in some aspect of our lives. The best educational podcasts fill the void with episodes about entrepreneurship, language learning practice, and even philosophical debates. When Craig sat down with Kevan Lee from Buffer, he didn't plan on digging deeper into how Buffer creates their educational podcasts. But after hearing about their unique process and transition into scripted episodes, we had to know more. This week on Audience, we're talking about a popular podcast topic and category–educational podcasts. These po...
2020-03-1931 minThe Growth Hub Podcast
The Growth Hub PodcastKevan Lee - VP Marketing at Buffer - Running A High-Performance Remote SaaS Marketing TeamKevan Lee is VP of Marketing at Buffer and in this episode we’re talking about how to run a successful remote SaaS marketing team. 🚨 Please note this interview was recorded well before the Covid-19 outbreak, but given the situation and that many SaaS companies are moving to fully remote operations, we hope you find this episode helpful 🙏 In this episode, Kevan discusses: - How to do strategic planning on an annual and quarterly basis using a framework called BETS - What a typical remote week looks like at Buffer - How their marketing team runs across 5 continents - The tools an...
2020-03-1634 minPodcasting Made Simple
Podcasting Made SimpleHow to Waste Less Time on Social Media While Still Producing Results with Kevan LeeHow does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/024In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:What are some ways that you continue to grow your engagement?What are some of the best ways to engage with your audience?How important is it to...
2019-11-2637 minMarketing Growth Podcast
Marketing Growth PodcastVisual Content Strategy: An Interview with Buffer's VP of Marketing, Kevan LeeJoin Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand.   Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and learn how to create a visual content strategy here: https://shanebarker.com/podcast/kevan-lee   I’ve used content marketing to grow my presence online and visual content played a crucial role in i...
2019-10-0252 minAre You Ready for Another...?
Are You Ready for Another...?27: I'm Impressed More Than MadChaos ensues as Michael's house is overrun with children and the boys discuss the intense heat.The BeersKevan's beers: Royal Docks Brewing Backyard Crusher • North High Brewing Grapefruit WalleyeMichael's beers: Busch Light • Schofferhofer Hefewizen Grapefruit BierThe DiscussionBuschSticky Pete's Maple SyrupOhio Brew WeekAthens Ohio Roller DerbyAppalachian Hell BettiesCentral Avenue Church50 West Doom PedalThirsty Dog Blood Hound Orange IPAHurst Custom FurnitureHurst Inst...
2019-07-2600 minYours in Marketing
Yours in MarketingKevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of MarketingOn this week's episode, I speak with Kevan Lee. Kevan is the VP of Marketing at Buffer. Buffer is a remote company with team members scattered across the globe. Kevin comes on the show to discuss remote work, how to grow a following on social media from scratch, and his unconventional journey to becoming a VP.  Episode Highlights:The challenges of running a marketing team remotely.Strategies for communicating with teams in different time zones across the world.How sports reporting, passion for writing, and content management led to Kevan's role as VP.The importance of storytelling in writing content.1 key...
2019-07-1637 min1874
1874THE VILLA VIEW LIVE | PODCAST & BRIAN LITTLE INTERVIEWWhat an unbelievable night at Villa Park. All money raised will be split 50/50 between the Aston Villa Foundation and Alzheimer's Research UK. Full show available on YouTube. ---- Hosted by: Daniel Rolinson, Dan Bardell, Tom Julian and Chris Dolan. Production: John Insley, Jacob Furnell, James Rushton. Aston Villa: Jessica Brabant, Lee Preece, Mick Dale, Guy Rippon, Lucy Keeling, Paisley Hipkiss. Prizes: Kevin Barry Adams, 3Retro, IT7 Audio, Martin Jenkins, One2Eleven Kits, Kevan Grealish Learn more about your ad choices. Visit podcastchoices.com/adchoices
2019-06-201h 04Are You Ready for Another...?
Are You Ready for Another...?19: East Bound and DownLoad it up and truck it. The boys head to Nashville.BeersKevan's Beers: Land-Grant Quadra Hopic IPA V. 102 • 19 Crimes I.P.AMichael's Beers: Evil Twin Brewing Imperial Wedding Cake Break • Evil Twin Brewing Irish-ish Coffee StoutThe DiscussionWhat is a crushable beer?Land Grant PodcastPop-up WeddingKatie and Michael stared somethingNashville Pedal TavernPedal WagonComparing Nashville and AustinCountry Music Hall of FameLee Ann Womack: I Hope...
2019-05-3100 minInternet Marketing: Insider Tips and Advice for Online Marketing
Internet Marketing: Insider Tips and Advice for Online Marketing#494 How To Build Your Marketing Team: Interview with Kevan LeeOn today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019What interactive posts are and why you should be using themWhere podcasting is heading in 2019Tips for how to build your marketing teamTips for marketing strategy including frameworks to use and ho...
2019-04-1814 minThe Internet Marketing Podcast
The Internet Marketing Podcast#494 How To Build Your Marketing Team: Interview with Kevan LeeOn today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019What interactive posts are and why you should be using themWhere podcasting is heading in 2019Tips for how to build your marketing teamTips for marketing strategy including frameworks to use and ho...
2019-04-1814 minThe Re:Growth Podcast
The Re:Growth PodcastThe Evolution of Content Strategy with Kevan Lee of BufferContent marketing is Buffer’s main channel for branding and lead generation. Today, we’re talking to Kevan Lee, who joined Buffer as a content writer and is now its VP of marketing. He shares how Buffer’s content strategy has evolved over the last five years, how editorial and conversion teams can connect for growth, and the future of content marketing in 2019 and beyond.
2019-03-1930 minUnthinkable with Jay Acunzo
Unthinkable with Jay AcunzoWhy BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each. Special thanks to Brian Peters and Kevan Lee for joining. MORE GOOD STUFF: My book, Break the...
2018-12-1740 minUnthinkable | Trust Your Intuition
Unthinkable | Trust Your IntuitionWhy BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each. Special thanks to Brian Peters and Kevan Lee for joining. MORE GOOD STUFF: My book, Break the Wheel, is about questioning best practices to...
2018-12-1740 minLead Generation Unleashed
Lead Generation UnleashedBuilding Trust at Buffer: Kevan Lee on Value-Based Lead Generation- How does a growing software company get over 100,000 new users every month without a sales team? Join me for Episode 4 of Lead Generation Unleashed - How can software companies and other digital marketing businesses find and convert more leads? - What are alternatives to lead scoring? - And how much do you give before you sell? Kevan Lee is here to tell us all about about Buffer’s surprising approach to growing it’s platform. Kevan heads up the marketing team at Buffer, a social media management platform for...
2018-12-0526 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Become a Marketing Strategy Expert (Starting from Scratch)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-11-2050 minAndra Zaharia
Andra ZahariaHow giving freely can create opportunities (with Kevan Lee)…
2018-08-0451 minHow do you know? by Andra Zaharia
How do you know? by Andra ZahariaGive freely (with Kevan Lee)Get in touch with the guest, Kevan Lee: via Twitter his blog his newsletter. Kevan's work: on the Buffer blog on the Buffer company culture blog on Medium on Entrepreneur.com RESOURCES: Books: The Antidote: Happiness for People Who Can’t Stand Positive Thinking Bird By Bird: Some Instructions on Writing and Life The Decision Maker And more: AMA with Kevan Lee, Marketing and Content at Buffer Kevan’s best of 2017 The slow web How to Get the Content Marketing Job You’ve Always Wanted The 10 Buffer Values and How We Act...
2018-08-0351 minBreakthrough Success
Breakthrough SuccessE208: How Buffer Grows Plus Some Emerging Content Marketing Trends With Kevan LeeKevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership. Quotes To Remember: "It's not an evergreen article if it might not be relevant a year from now." "Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people." "If you're putting out great content, the...
2018-07-2437 minJoe Lemon Anchor Mini Shows
Joe Lemon Anchor Mini Shows4.18 - Social Selling with Kevan LeeThis is my most tactical episode yet on social selling!  Had the honor of speaking with the Marketing Director at Buffer, Kevan Lee.  Buffer is a social media management tool that has personally saved me a ton of time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/joealexlemon/message
2018-04-1827 minSocial Media Talks Podcast
Social Media Talks PodcastInterview with Kevan Lee Buffer.comSocial Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Kevan Lee Director of Marketing at Buffer.com, about The Benefits of using the Buffer Platform. Kevan is a professional writer and editor with a knack for storytelling. He specialises in blogging, email marketing, and content creation and has had the privilege to write for some of the leading blogs on the web: Buffer, Lifehacker, Time, Entrepreneur, Fast Company, The Huffington...
2018-03-1438 minMarketing Strategies Podcast
Marketing Strategies PodcastHow Buffer Grew Their Blog To 20 Million Visitors - With Kevan Lee from BufferIn this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus on SEO. Their blog now receives an impressive 20 million visits annually. In this episode we discuss the strategies that have helped them get there. It's an interesting chat where we explore the wide spectrum of the Buffer marketing strategy.
2018-03-1449 minRenegade Marketers Unite
Renegade Marketers UniteSocial Marketing Campaigns: Engagement Matters More Than PublicationFor some time now the social marketing campaigns of most brands have consisted of scheduling out loads of content through Buffer or another social management tool and letting it run. Kevan Lee, Director of Marketing at Buffer says your promotions, blog posts, and podcast episodes are undoubtedly filled with valuable insights, but a shift is taking place in the social media world that demands you modify your strategy. Users of social media - the very ones you're trying to reach - are valuing the "social" part of social media more than the "media" part. In short: Engagement matters more...
2017-12-1538 minSurviving Survivor NZ
Surviving Survivor NZWeek 5: Sala-vating over Sweaty CakeEpisode Notes Prolific dads, man crushes and the fall of the noble warrior Lee. Hosts Mike Kevan and Steven Lyons are joined by the sceptical Brendan Kelly to talk about the greatness of Aquaman, the precarious nature of reality and everything in between. It’s week 5 of Survivor Nz!
2017-06-1500 minSurviving Survivor NZ
Surviving Survivor NZWeek 3: Lou Goes To The Farm(?)Episode Notes Dragon fruit, unicorn potatoes and the Survivor Nz's biggest shake up so far. Mike Kevan and Steven Lyons talk about barrel rolling and Lee being raised by wolves with the wonderful Lana Walters.
2017-06-0500 minRocketship.fm - Business Explored
Rocketship.fm - Business ExploredAchieve big, ambitious goals with OKRs (Data Ep 4)In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and individual level. We'll walk through some specifics that you can use to set yourself up for success, and include history about how these acronyms even came to be. Including interviews with Thomas Knoll of Revelry.co and Kevan Lee of Buffer.
2016-07-2022 minBusiness Machine
Business MachineBusiness Machine 027 - Kevan Lee of Buffer Kevan Lee Today on the Business Machine we have Kevan Lee of Buffer. Buffer is a content marketing, social media tool, that helps entrepreneurs and businesses schedule post for social media. In 10 years, Kevan would like to see Buffer be more personalized for its users. Recommendations Quote: “If you give freely, there will always be more.” Books: Poke the Box by Seth Godin Divine Conspiracy by Dallas Willard Being Mortal by Atul...
2016-04-1253 minTiny Leaps, Big Changes
Tiny Leaps, Big Changes037 - How Dopamine Can Help You Achieve More in LifeIn this episode we talk about why you should focus on the small wins and I apologize for missing yesterday’s show. Stick around because you are now listening to Tiny Leaps, Big Changes. In This Episode: - The link between dopamine and motivation. - Why focusing on small wins trumps big goals. - How to build momentum and achieve more. Find Us on Instagram: @whatisparachute - Tune in tomorrow February 24th to view an experimental episode of Tiny Leaps Shorts. Music: youtube.co...
2016-02-2310 minthe1st10minutes
the1st10minutes042 - Viscera Cleanup Detail: Santa's Rampage, The Stanley Parable, Skulls Of The Shogun("Absolute Hyperbole!") This week, Aaron mops up. Tony sticks it to the man. Steve jumps the queue. And, of course, if you saw us at PAX Aus and this is your first episode, welcome, and we hope you enjoy the show. 0:01:15 - Viscera Cleanup Detail: Santa's Rampage 1:00:31 - The Stanley Parable 2:13:02 - Skulls Of The Shogun Other mentions include; PAX AUS (event), 4PM, Futurama (TV series), John Goodman (actor), The Terminator (film), Shadow Warrior, Elf Bowling, Björk (musician), Spike Jonze (director), Tenouttaten! (website), NBA 2K16, Spike Lee (filmmaker), Frozen (film), Toy Story 2 (film), Ticket to Ride, Firefly (TV series), S...
2015-10-2200 minCall to Action
Call to ActionWhat Happened When Buffer Stopped Publishing For 30 Days?Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:   What would happen if we were to stop posting altogether?   That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.   You'll learn:  
2015-09-0921 minDaily Hunt: Startups, Entrepreneurship & Founder Stories
Daily Hunt: Startups, Entrepreneurship & Founder Stories#9 The Story Behind Pablo, A Social Image Creation Tool From BufferToday we have Brian Lovin from Buffer as our guest. Brian and his teammates (Patrik Ward, Sahir Memon, Kevan Lee, Leo Widrich) developed Pablo, their social media image creation tool in about a month and just released it "unofficially" for users to help beta test. Pablo's early launch on Product Hunt was unplanned, but the team at Buffer rolled with it and immediately started fixing bugs and making tweaks to the app as Product Hunters began using the app for the first time.You'll hear Brain's story behind the app's development as well as a great conversation about...
2015-02-1434 min