Shows
Run TMC Podcast (Run The Marin County)Episode 15; A Giant Dive into Redwood Hoops with Kevin and Jake VasquezDave interviews Redwood hoops and lacrosse star Jake Vasquez with his father -- former UC Davis standout and all-time 3-point shooting great Kevin Vasquez. Jake and Kevin (also an assistant coach at Redwood) discuss specifics of Redwood's approach on both sides of the ball and share some favorite drills and tips on scouting and player improvement.
Duffy and Dave preview the holiday hoops tournament schedule and wish their listeners a very merry World Basketball Day.
Show Notes:
Musical intro credit to Stroke 9//Logo credit to Katie Levine
Content and opinions are...2023-12-201h 41
Testimoni della StoriaTestimoni della Storia 1943. Il Reggimento San Marco, Anselmo Marchi, Alfonso Casati e Adriano FoscariIl podcast "Testimoni della Storia" ha ottenuto il patrocinio dello Stato Maggiore della Difesa, con l'autorizzazione all'utilizzo del logo.
I partecipanti all'iniziativa esprimono il loro ringraziamento a SMD per aver compreso lo spirito di questo progetto.
Testimoni della Storia 1943. Il Reggimento San Marco, Anselmo Marchi, Alfonso Casati e Adriano Foscari
Dal 9 aprile al 19 maggio 1944 il Reggimento San Marco della Marina partecipò con il battaglione Bafile alla Campagna di Cassino alle dipendenze del Corpo Italiano di Liberazione (C.I.L.). Il 15 luglio giunse anche il battaglione Grado.
I due battaglioni risal...2023-11-1604 min
Tertulias OldfieldTertulias Oldfield 3.0 - Programa 18 - Colaboraciones Parte 2 - Especial Kevin AyersÉsta serie de programas y podcast son realizados por fans de Mike Oldfield donde analizamos en profundidad muchas cosas relacionadas con la vida y obra de Mike Oldfield, en éste caso realizamos el segundo de los especiales dedicados a las colaboraciones de Mike con otros artistas, centrándonos en su primera etapa con Kevin Ayers y el grupo que formaron: Whole World. La tertulia se realizó el 21/09/2022, presentada por Anselmo García, y colaborando: José Juan Tobal, Helios Bolorinos, Diego Cebrián, Alberto Palacios, Manu Herrera y Manu Ávila. Producida y editada por José Juan Tobal.2023-11-032h 46
Unlock Meaning with David Brühlmann | Find Purpose, Achieve More, Live Your Best Life31: Reframing Your Career Success through a Christian Worldview with Kevin AnselmoAre you feeling dissatisfied with your career? Are you struggling to define what career success means to you? Well, you're not alone. In fact, many people find it difficult to navigate their careers and often feel unfulfilled despite achieving their goals. That's why I want to invite you to listen to this episode where I chat with communications consultant and author Kevin Anselmo about reframing career success through a Christian worldview. Kevin's book, Reframing Career Success, offers practical advice on how we can find peace and fulfillment in our careers by adopting Christian principles and practices.In...2023-06-2934 min![Cuéntame, Hermosura [ManchaPod]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/815640d597d6bd73df14265ca591307e.jpg)
Cuéntame, Hermosura [ManchaPod]Ana, Manu, Anselmo, Alberto y JJ de "Tertulias Oldfield"15.-«Especial Metatertulia Homenaje Más de 100 programas» con "Tertulias Oldfield"He hecho reformas en el salón y he traído muchas sillas plegables porque el amigo JJ (recordadlo del episodio 2 https://www.spreaker.com/user/manchapod/ch02 ) ha venido muy bien acompañado con las buenas gentes de "Tertulias Oldfield" (los que han podido pero se agradece a todos como si todos hubieran venido).Esta metatertulia (tertulia de tertulias) es en realidad un homenaje a un proyecto que lleva más de 100 ediciones y que servirá de material de referencia para cientos de segui...2023-06-261h 59
The Word at Work with Miranda Carls: A Podcast for Christian Professionals33. Navigating career disappointments (Guest: Kevin Anselmo)Kevin Anselmo is the Founder of Experiential Communications. In this episode, we discuss how we can best view and navigate career disappointments as a Christian.
Website: https://www.reframingcareersuccess.com/about
Book: https://www.amazon.com/Reframing-Career-Success-Significance-Perspective-ebook/dp/B0BKJPGM3H/ref=sr_1_1?keywords=Reframing+Career+Success&qid=1666789739&qu=eyJxc2MiOiIxLjM5IiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sr=8-1
__________________
Subscribe:
www.mirandacarls.com
www.biblicalleadership.com
2023-04-1725 min
Hits100FMAnselmo Pontilius y Sabino "Bèbè" BoekhoudtEntrevista di Dia cu Aldrich Croes pa awe 3/4/2023 tabata cu Lands Bemiddelaar sr. Anselmo Pontilius y pensionado sr. Sabino Bèbè Boekhoudt tocante e situacion laboral y prestatie management.
Episode Credits: Host: Aldrich CroesProduced, edited and mixed by: Reno IrausquinRecorded at: Ruben Trapenberg News StudioArtwork by: Kevin Croes-Hernandez2023-04-0554 min
Taking the Leaps with Rachel G. ScottKevin AnselmoSend us a textEnvisioning Your Leap and Reframing Your Career SuccessAre you feeling stuck and unfulfilled in your current career? This conversation with Kevin Anselmo has the tips and insights to help you find your significance at work from a Christian perspective. If you also need to reframe your success and position or prepare yourself to take the next leap, this episode is for you.Kevin Anselmo is the founder of Experiential Communications Inc and has ranked the company since 2016. Prior to that, he worked in marketing and communication roles for...2023-02-2237 min
Coffee Break - Loc-Doc SecurityEP 209 | Reframing Career Success | Guest: Kevin AnselmoWhat does career success look like to you? Is it a certain amount of dollars in an account? Is it a particular car or designer items that makes you feel like you’ve made it? Is it being lauded in your industry? Is it based solely on performance oriented results? Discover what career success means in this discussion!
On this episode, Chad Lingafelt chats with Kevin Anselmo, a career coach and business owner that can help you create impact.
Kevin shares his new book, Reframing Career Success, with us and we discuss some of the th...2023-02-1433 min
Business Black BeltsKevin Anselmo, Founder of Experiential Communications on faith and career: Business Black Belts Episode 174Kevin joins us on the show to discuss his new book “Reframing Career Success” and how we should all bring our entire selves to the workplace.2023-01-1028 min
Mousetalgia! - Your Disneyland PodcastNo. 18: Interviews with Imagineer Kevin Rafferty and three Disney LegendsNo. 18: Interviews with Imagineer Kevin Rafferty and three Disney Legends from July 8, 2013 Contact us at comments@mousetalgia.com. Learn about the earliest in-"car"-nation of Cars Land from Creative Director Kevin Rafferty in this star-studded episode of Mousetalgia, recorded directly from the 2013 Pacific Northwest Mouse Meet, featuring four exclusive interviews covering many fascinating aspects of the Disney company. First, we speak with Dave Smith, the director emeritus of the Disney Archives, who tells us some secrets of his years with the company. Learn which items Dave broke, Dave's opinions about the nature of collecting...2022-06-051h 23
TLTalkRadioSeason 7: Episode 34 – Global Innovators Academy – Interview with Kevin AnselmoIn this episode, we are speaking with Kevin Anselmo, creator of the Global Innovators Academy and the instructor of the Interview an Innovator experience. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Kevin lived and worked in Switzerland for eight years and…Read more2021-05-2723 min
The Danny McDermott ShowS2E9 The Danny McDermott Show with Kevin Fitzgerald Featuring Amy Zeal and Robert FunaroThis week Danny and Kevin sit down with Soprano’s actor Robert Funaro.
Robert will discuss his days at Caroline’s, Sopranos, and his new YouTube Channel featuring his mother’s famous recipes.
And for National Happiness Day, we will also have special guest, Health Coach, Amy Zeal who will discuss things that we can do to help ourselves be happier.
Anthony Sant’Anselmo will talk about what his favorite Comfort Movies are with Danny and Kevin during our Ask Anthony segment.
#Sopranos
#Comedy
#Standup
#ComfortM...2021-03-041h 41The Danny McDermott ShowS2E7 The Danny McDermott Show with Kevin Fitzgerald Featuring Kerri LouiseThis week, Danny and Kevin sit down for a chat with Kerri Louise.
Kerri’s been on Showtime, Comedy Central, Comics Unleashed, Gotham Live, VH1, Last Comic Standing, AGT, The View, The Apprentice, True TV, Oprah, Dr. Oz, and Howard Stern. She starred in her own reality TV show called "Two Funny”, on WETV. This 2X author, hilarious comic, & mother of 3 (4 if you count her husband) can be found performing all over the country.
Kerri's book Mean Mommy SHORT link: http://amzn.to/2eeoDH6
Kerri's New CD Funny Mommy-https://orcd.co/kerrilouise
2021-02-181h 31The Danny McDermott ShowS2E3 The Danny McDermott Show w/Kevin Fitzgerald Featuring Brian Scott McFadden & Michael ChachulaThis week, Danny and Kevin sit down with Legendary Comic Actor Brian Scott McFadden and Michael Chachula, CEO of Chachula Group Consulting.
Brian Scott McFadden https://BrianScottMcFadden.com
Youtube: https://www.youtube.com/c/BrianScottM
...
Michael Chachula, MBA, PMP, CSM, L.I.O.N https://chachulagroup.com/
Twitter: @MGChachula
#StandupComedy
#AnimalMindReading
#PennsylvaniaorPoppycock
Hang around for #AskAnthony
when he tells us what his movie sub-genre of the month is, with Anthony Sant'Anselmo.
00:00...2021-01-291h 28The Danny McDermott ShowS1E11 The Danny McDermott Show w/ Al Ducharme, Rudy Klahr & Anthony Sant'AnselmoDanny and Kevin sit down with F is for Family's Al Ducharme and Crazy for Disney Podcast's Rudy Klahr.
With an appearance by Anthony Sant'Anselmo.
#Comedy
#Funny
#Disney
#FisForFamily
#EvilPuppets
#AlDucharme
#CrazyforDisney
00:00Start
00:0 1Intro Video
01:08 Monologue
08:05 Bad or Bama
20:20 Rudy Klahr
30:28 Diz Quiz
33:58 Ask Anthony with Anthony Sant'Anselmo
39:15 Interview with Al Ducharme
52:00 Improv Theater with...2021-01-291h 16
Learning & Development Stories PodcastAndy Storch on Being Intentional About Career DevelopmentCareers pursuits evolve over time. Take for example when you were entering college. There is a good chance that your aspirations as a young adult changed by the time you were a few years into a career. Probably, as we progress through mid to the end of our careers, interests and goals shift as well. Consultant and podcaster Andy Storch can vouch for this, both through his own career as well as the research he did in his new book Own Your Career, Own Your Life. On episode 17 of the Learning and Development Stories podcast, Andy shared s...2020-11-2032 min
Learning & Development Stories PodcastLearning through Content Creation: An Interview with Mitch JoelA brilliant report from McKinsey notes we need to foster intentional learning by feeding our curiosity. The report states that “inspiration is strongly correlated with an intrinsic desire to learn. Curiosity sparks inspiration. You learn more and more frequently because you are curious. Second, curiosity marks the beginning of a virtuous cycle that feeds your ability as a self-directed learner.” There are various ways to feed this curiosity. One such way is by connecting with individuals and interviewing them, just like popular blogger, podcaster and author Mitch Joel has done throughout his career. Joel started his Six Pixe...2020-11-1031 min
Informational Interview 2.0Mitch Joel on How Content Creation Provides EducationAs Cal Ripken is to baseball, Mitch Joel is to podcasting.
Ripken is the hall of fame baseball shortstop who played 2,632 consecutive games over more than 16 years. He never missed a game for injury, personal reasons, etc. Joel, the influential speaker, author and blogger, is the Iron Man of podcasting. He started his Six Pixels of Separation podcast back in 2005 to complement his daily blog. Since then, he has published a new interview with luminaries like Seth Godin and Henry Mintzberg every single Sunday since then. No breaks or holidays!
On episode 15 of the Informational...2020-11-1000 min
Learning & Development Stories PodcastAn interview with Naguib Attia on How IBM Helps Universities Prepare Students for the WorkforceIBM executive Naguib Attia was facing a difficult task. It was January 2014 and in his role as Chief Technology Officer, Naguib was involved in a project in the Middle East and North Africa (MENA). There was a lack of talent in the region to deliver on a particular project’s objectives. To address this challenge, he considered the following question: how can I take an individual and after just six months, prepare that person for an IBM career? Naguib convinced his senior level colleagues that he could leverage his background in academia and experience as a practitioner to cr...2020-10-2828 minInformational Interview 2.0How IBM Helps Universities Prepare Students for the WorkforceNaguib Attia, an executive for IBM, was facing a difficult task. In his role as Chief Technology Officer back in January 2014, he was involved in a project in the Middle East and North Africa (MENA). There simply was a lack of talent in the region to deliver on a particular project’s goals.
To address this dilemma, he considered the following question: how can I take an individual and after just six months, prepare that person for a career at IBM? Naguib convinced his senior level colleagues that he could leverage his background in academia and experience as...2020-10-2600 minInformational Interview 2.0Deirdre Breakenridge on How Professionals Can Communicate with Empathy and PurposeWe need to communicate with empathy and purpose. Easier said than done! Thankfully, episode 13 of the Informational Interview 2.0 podcast will provide you with practical tips and guidance. Deirdre Breakenridge, CEO of Pure Performance Communications, developed a model for communications called FEEL: facing your Fears, engaging with Empathy, using Ethics and good judgment and unleashing the Love of your mission across communication channels for genuine engagement to build unbreakable bonds. Deirdre’s work now focuses on using this proprietary model in her work as a consultant.
The “L” of the FEEL model - love of your mission - can...2020-10-2000 min
EntreEd TalkEpisode 81- Kevin AnselmoIn this episode of EntreEd Talk, Toi and Laura interview Kevin Anselmo, the Founder of Experiential Communications and creator of the Global Innovators Academy. Tune in to find out how he helps students share their ideas. Support the show2020-10-0837 minInformational Interview 2.0Jonathan Stoll of Oregon State University on Helping Students Define their StoryEverybody has a unique story, regardless of your background. Career development professionals needs to help students be confident, proud and able to articulate what their story is, explained Jonathan Stoll, Director of Career Education at Oregon State University, on episode 12 of the Informational Interview 2.0 podcast.
"It is very spiritual - it is reflection, awareness, having faith in yourself and recognizing your values,” Jonathan said. “Particularly with this generation, there is a desire to have meaning and purpose in one's work. For me, it is a matter of helping students navigate and articulate their story."
Jonathan, who...2020-09-1739 min
Mike's OnMike's On-Ep.THIRTY-FOUR-9.11.20 - 9:11:20, 1.28 PMThis week's guest is my good friend and 7th Grade Geography Teacher, Mr. Kevin Walters. It is always good to catch up and I am especially thankful to get to spend a little time reminiscing about growing up together.2020-09-1155 minInformational Interview 2.0Beka Layton of UNC on How to Gain Clarity around Career GoalsIt can be a struggle to have clarity about our career direction and life decisions. This can certainly be the case for graduate school students. Dr. Beka Layton, Director of Professional Development Programs at the University of North Carolina, encourages the individuals she works with to approach career decisions by visualizing a triangle consisting of three related points: career, personal, and professional. Beka delved into this triangle and shared practical examples of how she works with students in an interview with Heidi Scott Giusto on episode 11 of the Informational Interview 2.0 podcast.
Beka also provided insights on:2020-08-2145 minInformational Interview 2.0How Career Development Professionals Are Innovating: An Interview Caitlin Ting of Penn State UniversityDr. Caitlin Ting, Director of Penn State’s newly-branded Office of Undergraduate Research and Fellowships Mentoring, speaks to the challenges and adaptations her office has faced regarding this difficult time when students feel they are losing direct access to campus resources.
“We’ve really had to innovate how we think about our offerings,” Dr. Ting explained on episode 10 of the Informational Interview 2.0 Podcast. “We’ve had to innovate also thinking about what the student needs are right now.”
We also explored with Dr. Ting a range of topics such as:
● Advice for guiding students...2020-08-1328 minInformational Interview 2.0Virtual Networking Tips from Tricia Zelaya-Leon of Rollins College
Students need to enhance their ability to network virtually. COVID-19 has made this all the more important. This was among the points shared by Tricia Zelaya-Leon, Director of Career Development at Rollins College on episode 9 of the Informational Interview 2.0 podcast.
She also discussed the importance of the career centers providing students with assistance in marketing, career development and using college as a means to put innovative ideas into practice.This episode is unique as one of the podcasts co-hosts, Kevin Anselmo, was joined by a guest co-host: Haley Panessa, an International Business...2020-07-2831 minInformational Interview 2.0Ensure Student Activism Doesn't Negatively Impact Career Opportunities: An Interview with Brandon Wright of UABThere have been several high-profile stories in the last two months of students who suffered difficult career circumstances because of how they communicated their anger about racial injustice issues.
Brandon Wright, Director of the University Alabama at Birmingham Career Center, shared his thoughts on this during the most recent episode of the Informational Interview 2.0 podcast.
“We have to be so cognizant of what we are putting online,” said Brandon. “Impact and intent are two different things. Our students have to consider the impact of their decisions. That is what people see; people won’t see your int...2020-07-2134 minInformational Interview 2.0Melissa Bostrom of Duke University: Innovation and Career Development Are IntertwinedGraduate school can bring pressures to follow a particular career path. But that doesn’t have to be the case. Melissa Bostrom, Assistant Dean for Graduate Student Professional Development at Duke University, discussed this dynamic on episode 7 of the Informational Interview 2.0 podcast. Melissa and co-host Heidi Scott Giusto discussed:
- The role that Clifton Strengths can play in helping students identify their strengths.
- Fascinating examples of students who took on unique career journeys after graduation.
- The role of building a digital footprint to generate opportunities.
- &nb...2020-07-0828 minInformational Interview 2.0How to Demystify Networking for StudentsStudents often perceive networking in a negative way. Mark Colvenbach, Director of Career Services at the University of Tampa, works to demystify the networking process for students. On episode 6 of the Informational Interview 2.0 podcast, Mark spoke about how and he and his colleagues do this. He also shared thoughts on:
- The importance of building a strong digital footprint
- Student success stories
- How UT Career Development office has adjusted to ensure continuous support for their students during the current world circumstances
RELATED INFORMATION:
Learn more about the...2020-06-2624 minInformational Interview 2.0Rob Pearson of Emory University on How to Navigate Your CareerHow do you align you career to your values, interests and skills?
Rob Pearson is here to help answer this question. As Assistant Dean of Professional Development and Career Planning at Emory University in the Laney Graduate School, Rob specializes in helping students answer the hard questions. He knows that career planning can be daunting, but that it doesn’t have to be!
Episode #5 of the Informational Interview 2.0 Podcast uncovers tips, tricks, and tools to help those who are asking what the next steps are for their future.
In this episode, you’ll lear...2020-06-1937 minInformational Interview 2.0Is the Importance of Networking to Find a Job Exaggerated?On episode 4 of the Informational Interview 2.0 podcast, Heidi Scott Giusto and Kevin Anselmo discuss three different articles and share reactions and thoughts to three different articles:
Article 1: How To Get A Job Often Comes Down To One Elite Personal Asset, and Many People Still Don’t Realize It by Julia Freeland Fisher
Article 2: 5 Employment Myths Busted by Don Alexander and Ted Benson
Article 3: Making Money During The Pandemic: How COVID-19 Is Leading A New Wave Of Creativity by Adrienne Jordan2020-06-1430 minMike's OnMike's On-Ep.TWENTY-ONE-6.5.20 - 6:5:20, 11.04 AMThis week's guest is Kevin Glock, Forever Stallion (Spartan), MetroWest Fire Dept. We discuss Ballwin, baseball, and a number of other topics. Check it out!2020-06-0539 minInformational Interview 2.0Resume Do's and Don'tsDid you know that some 40% of hiring managers spend less than a minute reviewing a resume? Don’t let this intimidate you. Learn ways to enhance your resume to secure your next job opportunity.
On episode #3 of the Informational Interview 2.0 podcast, Kevin Anselmo and Heidi Scott Giusto discuss some key points to consider in writing effective resumes, as well as some pitfalls to avoid. Some of the key points shared:
Avoid fluff in your resume.
Ensure your grammar is correct.
Communicate in a clear and concise way.
Edit thoroughly by organizing, correcting and condensing.
Integrate keywords fo...2020-06-0424 minInformational Interview 2.0Optimize Your Resume for Career SuccessAre resumes “dead”? On episode 2 of the Informational Interview 2.0 podcast, Heidi Scott Giusto and Kevin Anselmo discuss why the resume is still important and tips on how to ensure that yours stands out from the crowd.
We cover:
- Viewing the resume as a strategic marketing document.
- Effective resume writing and formatting.
- Creating a resume that is viewed positively by artificial intelligence.
- Address career gaps.
Related reading: Heidi’s article Update Your Resume to Optimize Career Success
About Kevin...2020-05-2922 minInformational Interview 2.0A LinkedIn Coaching ExperienceUsing LinkedIn strategically can drive career growth and spark innovation. Some 90% of recruiters use LinkedIn regularly. There are a number of ways ones can use LinkedIn to connect with new people, learn new skills and spark creative ideas that drive positive change.
On episode #1 of the Informational Interview 2.0 podcast, co-hosts Kevin Anselmo and Heidi Scott Giusto conduct a LinkedIn coaching session with Bertrand Guillotin, a Professor at Temple University’s Fox School of Business.
The episode begins by reviewing Bertrand’s LinkedIn strategy. We then go through his LinkedIn profile and provide feedback on how he i...2020-05-1544 min
StartEdUp PodcastKevin Anselmo: Global InnovatorsSociety will always need great communicators that bring an innovative mindset to solving challenges. Kevin Anselmo started Global Innovators Academy (www.globalinnovatorsacademy.com), a free online course educators can use to teach students about digital communications, entrepreneurship and innovation. On this episode of Crucial Conversations, Kevin and I discuss the importance of teaching students about digital communications and some different ways to approach this.
You can find Kevin on Twitter. @kevinanselmo and @gloinnovacademy.2019-10-1821 minStartEdUp PodcastKevin Anselmo: Global InnovatorsSociety will always need great communicators that bring an innovative mindset to solving challenges. Kevin Anselmo started Global Innovators Academy (www.globalinnovatorsacademy.com), a free online course educators can use to teach students about digital communications, entrepreneurship and innovation. On this episode of Crucial Conversations, Kevin and I discuss the importance of teaching students about digital communications and some different ways to approach this.
You can find Kevin on Twitter. @kevinanselmo and @gloinnovacademy.2019-10-1821 min
Research in Action | A podcast for faculty & higher education professionals on research design, methods, productivity & moreRIA # 153: 3-year Anniversary Episode Part 1Segment 1: Research lessons learned [00:00-16:27] In this first segment, hear some research lessons learned from our past guests. In this segment, the following resources are mentioned: RIA # 10: Dr. Dannelle Stevens on Journaling Best Practices Zotero RIA # 18: Dr. Tara Gray on Publish & Flourish RIA # 20: Dr. Ana Spalding on Interdisciplinary Research Segment 2: More research lessons learned [16:28-34:56] In segment two, hear more research lessons learned from our past guests. In this segment, the following resources are mentioned: RIA # 23: Dr. Janet Salmons on e-Research RIA # 31: Dr. Tracy Teal on Data Carpentry R...2019-04-0800 min
Learning & Development Stories PodcastToby Newman on Mobilizing Subject Matter Experts to Share Their Knowledge Instead of just encouraging employees to consume learning content, have you ever considered mobilizing them to actually create videos and share their knowledge with others in the organization? On episode 14 of the Learning and Development Stories podcast, Toby Newman made a compelling case on why you might want to consider doing this.2019-02-2635 min
Learning & Development Stories Podcast#13: Dan Pontefract on Launching a Corporate MBA ProgramWhat is the return on investment for a company to invest significant amounts of money send their up and coming talents to different business schools to earn an MBA degree? Dan Pontefract, currently the founder and CEO of the Pontefract Group, was investigating this question back in 2011 in his role as Chief Learning Officer at TELUS, Canada's fastest-growing national telecommunications company. In summary, the ROI was not optimal and required a different solution. Dan detailed the journey on episode 13 of the Learning and Development Stories podcast. Tying learning to business objectives “I started to...2019-01-3030 min
Learning & Development Stories Podcast#12: The Power of Mobilizing Employees to Create Training Content – an Interview with Patrick Veenhoff of SwisscomHow do we get more colleagues to engage with L&D resources? This is a common concern facing L&D leaders. Swisscom, the major telecommunications provider in Switzerland, has been able to address such a question by encouraging employees to create training content. Patrick Veenhoff, Head of Learning & Development at Swisscom, shared his experiences with this innovative initiative on episode 12 of the Learning and Development Stories podcast. “We introduced a very disruptive approach to corporate learning,” said Patrick. “I don't have any trainers, and we don't produce any training content. Instead, we enable 5,000 employees to teach and learn...2018-12-2127 min
Learning & Development Stories Podcast#11: David Leaser of IBM on how Digital Badges Can Bring Multiple Benefits to an OrganizationThere's a massive change in the way people are developing skills. David Leaser, Senior Executive of Strategic Growth Initiatives for IBM’s Training and Skills program, shared the story of IBM’s response to these shifts on episode 11 of the Learning and Development Stories Podcast. Stories David highlighted the development process of IBM’s Digital Badge Program. He explained that over the last few years it was evident that with the dramatic changes in the tech industry there was a need to rethink the way credentials were developed. A Digital Badge is a cross...2018-11-2735 min
Learning & Development Stories Podcast#10: Melissa Taylor of Porter Novelli on How Marketing Communications and L&D Can Partner Together“The recruitment of talent is more competitive than ever. Employer branding and being able to understand and connect with prospective employees requires a marketing and communications mindset as well as all of the knowledge and expertise that the talent and development side of the house brings.” This is among the perspectives shared by Melissa Taylor, Global Learning and Development Director for the public relations firm Porter Novelli, on episode 10 of the Learning and Development Stories Podcast.2018-10-3052 min
Learning & Development Stories Podcast#9: Britt Andreatta on using a Brain-Based Approach in Management TrainingA brain-based approach in management training can lead to real behavioral change. Dr. Britt Andreatta, an internationally recognized thought leader in leadership and learning, has seen this happen first-hand and shared these experiences on episode 9 of the Learning and Development Stories Podcast. As CEO and President of 7th Mind Inc, Britt highlighted the story of an executive who went through one her management training programs four years ago. He has since become a VP of the company. He caught up with Britt and told her that “to this day, what I learned about emotional intelligence and brain bi...2018-09-3028 min
Learning & Development Stories Podcast#8: How a CLO helped change a learning culture through smart communicationsHow do you get employees excited about learning? This was a question that Abhijit Bhaduri was grappling with back in 2009 when he was the Chief Learning Officer at Wipro, the information technology services company headquartered in Bengaluru, India. This was quite a challenge, particularly given the size of Wipro (160,000 employees at the time across 54 countries). It was important for Abhijit to accomplish this goal by cutting across different geographies and levels. Abhijit had the idea to try addressing this issue in part by sending out a regular weekly communication to the entire organization...2018-08-2343 min
Learning & Development Stories Podcast#7: Dana Hariton McQuade on the Lessons of Launching a New Leadership Development Initiative“People loved it.” These were the words Dana Hariton McQuade used to summarize her organization’s reaction to launching a new global leadership development framework for different leader levels (new, emerging and accelerated). She delved into the details of launching this new initiative on episode seven of the Learning and Development Stories Podcast. It necessitated bringing together three teams – L&D, organizational development and HR analytics – to create experiential learning programs that ultimately touch thousands of employees. “When we announced the whole pathway around this, we could not offer enough classes soon enough,” she said. “People were so hun...2018-07-1337 min
Learning & Development Stories Podcast#6: Dave Atack on Leveraging Influencers to Effectively Communicate L&D ActivitiesAre you leveraging the influencers in your organization to communicate the impact of your L&D activities? If you answered no and are intrigued about how to do this, then you will want to hear Dave Atack’s insights on episode 6 of the Learning and Development Stories podcast. Dave, formerly the Head of Learning at D.E. Shaw and the VP of Learning Strategy and Performance at Xerox, shared how he identified a working group of influencers in a previous role to hear their feedback about what onboarding should look like and to mobilize them around a ne...2018-06-1528 min
Learning & Development Stories Podcast#5: Launching a New Strategic Centralized Learning Function- an Interview with L&D Leader Malika Viltz-EmersonWhat is the best way to launch a strategic centralized learning function within an organization? Malika Viltz-Emerson, an L&D leader who has worked for the likes of Xerox and Grubhub, answered this question on episode 5 of the Learning and Development Stories Podcast. Linking Learning to Business Strategy In a recent role, Malika needed to develop a learning function that aligned to the organization’s strategy and technology capabilities. “People were craving knowledge so we needed to develop learning paths to help employees have the tools to be successful,” she said. To ali...2018-05-2341 min
Learning & Development Stories Podcast#4: Incorporating Design Thinking in L&D – an Interview with Jane Hoskisson of the International Air Transport AssociationIf you are looking for inspiration on how L&D activities can foster innovation in an organization, then you will thoroughly enjoy episode 4 of the Learning and Development Stories podcast. Jane Hoskisson, Director of Learning & Development at the International Air Transport Association (IATA), shares how her organization is driving innovation through a program that is being rolled out to some 1,500 employees in some degree. After programmatic activity that takes employees through the design thinking sequence, the teams come back and present to stakeholders who make assessments about the viability of the project. LINKING LEARNING TO B...2018-03-2727 min
Learning & Development Stories Podcast#3: A Unique Mentoring Program Focused on Digital Transformation - An Interview with Carrefour L&D Leader Adilson BorgesMany organizations are grappling with how to keep employees up to speed with the digital transformation that is impacting society. Adilson Borges, Chief Learning Officer of the France-based retailer Carrefour, joined the Learning and Development Stories podcast and shared how his company is addressing this issue in its L&D activities. It is not through a one-off, expert-led learning event, but rather a peer-to-peer mentoring program. “Digital transformation is impacting business for all organizations,” he said. “Our program brings together individuals who are skilled with using digital communications and matches them with those interested in learning more about di...2017-12-0534 min
Learning & Development Stories Podcast#2: L&D Leader Wes Parker on the Importance of Learning TransferThink about this statistic: 80% of one-time learning events fail. Wes Parker, an L&D leader with the software company Omnitracs, is passionate about reversing this number. One of the key ways he has been able to succeed in this goal is by implementing the full learning transfer model, as he explained on episode two of the Learning & Development Stories podcast. Wes recounted how he and his colleagues used the full learning transfer model during a new leadership initiative at the Omnitracs. This involved the following: 1: Communications to the Csuite, HR business partners and le...2017-11-0141 min
FIR on Higher EducationFIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student ExperienceHow can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology?
These are among the questions that we delved into on episode 67 of FIR on Higher Education. This particular episode was a rare live show in which I interviewed three different public relations professors who were in attendance for the EUPRERA conference in London (EUPRERA is the...2017-10-2742 min
Learning & Development Stories Podcast#1: Home Depot Director of Learning Brandon Carson on the Link between Employee Engagement and TrainingEmployee engagement is an issue facing most all organizations, according to a Gallup survey. What is learning and development’s role in addressing this issue? Brandon Carson, Director of Learning at Home Depot and author of Learning in the Age of Immediacy, shared his opinion about this on episode 1 of the Learning and Development Stories podcast. “We know that employees are more likely to be engaged when they understand their expectations and when they are aware of the opportunities available to them,” Brandon said during the interview. “Learning organizations are in a great place to be advoc...2017-09-0240 minFIR on Higher EducationFIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.
Paige Jarreau
Here are some of the insights she shared.
2017-08-1627 minFIR on Higher EducationFIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.
Links highlighted on the episode:
Example of a scannable bio: the faculty bios for The Graduate School of Business at Stanford University (take a look at Dr. Michal Kosinski’s bio).
Example of a bio txt incorporates tabs: Professor Mark Hall for the Wake Forest...2017-05-1618 minResearch in Action | A podcast for faculty & higher education professionals on research design, methods, productivity & moreEp 52: Kevin Anselmo - Bonus Clip # 1 - Example of a Shy Researcher Engaging with the MediaBonus Clip #1 [00:00-04:16]: Example of a Shy Researcher Engaging with the Media To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the “Research in Action” podcast: Twitter: @RIA_podcast or #RIA_podcast Email: riapodcast@oregonstate.edu Voicemail: 541-737-1111 If you listen to the podcast via iTunes, please consider leaving us a review.2017-03-2700 minResearch in Action | A podcast for faculty & higher education professionals on research design, methods, productivity & moreEp 52: Kevin Anselmo on Sharing Your Research in Traditional and Digital MediaOn this episode, I am joined by Kevin Anselmo, the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate and then works with his clients to disseminate those messages to ensure they are aligned to big-picture goals. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Previously, Kevin was Director of Public Relations for Duke University's Fuqua School of...2017-03-2700 minFIR on Higher EducationFIR on Higher Education 64: Communicating Research via VideoHow do you communicate complex ideas via video?
If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.
Jonathan founded a company that helps researchers, scientists, innovators and educators communicate their work via video. He works with researchers and educators to disseminate research findings, promote new initiatives and eplain complex ideas in a way that resonates.
“The biggest mistake is not thinking about the audience up fr...2017-03-1428 minFIR on Higher EducationFIR on Higher Education – UpdateThis short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen - they consist primarily of interviews with different experts sharing their thoughts on various aspects of higher education marketing an...2016-10-2804 min
The Flywheel Podcast with Victor Jimenez: Entrepreneurship | Happiness | Business | Passion | Life | MeaningTFP-016 Building Connections with PodcastingBuilding connections through podcasting.
Most people think about podcasting as a way to reach and build an audience. It is a great medium for building an audience, but there are many other ways to use podcasting to grow our network and build connection within your area of expertise.
Listen to this episode and learn
* How to grow your network with podcasting
* The important aspects of designing a show
* Why the number of listeners may not be so important.
Kevin Anselmo is the Founder and Principal of Experiential Communications. He helps individuals and...2016-10-1836 minFIR on Higher EducationFIR on Higher Education #63: How to Integrate Marketing Automation at your SchoolHas your school integrated a marketing automation program?
If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St. Edward’s marketing automation program two years ago. This year, St. Edward’s won the Best Marketing Automation in Content Marketing by the Content Marketing Institute. On episode 63 of FIR on Higher Education, Christie discusses her school’s success with marketing automation. She outlines what went into St. Edward’s University winning the...2016-10-0426 minFIR on Higher EducationFIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through MediumHave you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern.
Carina and Paul recently wrote an excellent article on the Inside Higher Education blog entitled “Success with a New Medium”. The piece outlines how Gettysburg College has extended its visibility, particularly noting that the piece “The 10...2016-09-1932 minFIR on Higher EducationFIR on Higher Education #61: Using a Podcast to Sell a CourseOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the University of Texas Austin on episode 48).
On episode 61, we explore the topic of using a podcast to support the sales of a course or program with Victor Jimenez. Victor doesn’t work in a traditional higher education setting. However, like many in the hi...2016-09-0133 minFIR on Higher EducationFIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead GenerationMany schools and programs seek ways to increase enrollment numbers. An optimal way to generate new leads is by creating a compelling lead magnet: offering a valuable form of content in exchange for a new user’s email address and other contact details.
A great example of an effective lead magnet within higher education is IMD’s Global Leader Index. (IMD is a business school in Switzerland and my former employer). The Global Leader Index is a survey in which individuals sign up and answer a series of questions. At the completion of the survey, respondents can see...2016-08-1728 min
FIR on Higher EducationFIR on Higher Education #59: How to Think Through Your Media MonitoringThe success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni and the communications team.
Episode 59 of FIR on Higher Education focuses on the best practices to consider in evaluating or setting up a media monitoring program. Chip Griffin, founder of the media monitoring service Custom...2016-07-3024 min
Media Bullseye RoundtableMedia Bullseye Roundtable 2016.10: Pokemon, Podcasts, and PythagorasIn this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host.
As always, we cover 3 topics in 30 minutes or less:
Pokemon Go. Enough said. Except for the time we spend talking about it, of course.
The use of podcasts for student and alumni engagement in higher education — and what lessons that can teach us more broadly in public relations and communications.
The use of social media by scientists. Or, as I think of it, theorems in 140 characters or less.
Conti...2016-07-2029 min
FIR on Higher EducationFIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy ProgramsAs the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and institutions overall to develop employee advocacy programs. Imagine the impact that can be generated when you have individuals who can share the brand’s content, respond appropriately to complaints and advocate for the organization to their respective networks.
Communications expert Shel Holtz discusses this topic on episode 58 of FIR of Higher Education. An organizational comm...2016-07-1543 minFIR on Higher EducationFIR on Higher Education 57: How to Generate Research ImpactThere are many factors that motivate researchers. From my years working in higher education communications, I believe that “impact” is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I talk about this topic with Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles.
During the interview, we discuss how to explain research in plain language and the keys to measuring research impact, as well as the genesi...2016-06-3036 minFIR on Higher EducationFIR on Higher Education #56: Lessons from a Media Interview DebacleGreg Brooks
The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, learned this lesson the hard way.
In a June 2 interview on KWTX News 10, a journalist ask Starr if he had seen an email that had the subject line “I was raped at Baylor.” Starr replied, “I honestly may have. I’m not denying that I saw it.”
...2016-06-2136 minFIR on Higher EducationFIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications ReviewAre you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? Episode 55 of FIR on Higher Education will outline steps that you can consider adopting to answer these questions and gain clarity.
Since starting my company 2.5 years ago, I have led a handful of communications strategy reviews for different clients. This includes an entire business school, a client’s executive education department and a resear...2016-05-3126 minFIR on Higher EducationFIR on Higher Education #54: Professor David Burkus on How to Market Your BookThe book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 54 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
From my observations, David is a great example of a professor who is marketing his ideas and books. He has demonstrated the ability to build an audience through his different content creation activities, and consequently to build an email subscriber base and social media following...2016-05-1132 minFIR on Higher EducationFIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your CareerOne of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times over the course of their career. We need to have a communications plan as we think about career transitions. Dr. Heidi Scott Giusto is an expert in helping academics think about their job searches. On episode 53 she shares insights on how professors and practitioners alike should best approach new career opportunities.
Among the...2016-04-2244 minFIR on Higher EducationFIR on Higher Education #52: Communications and Strategic PositioningThere is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education.
Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education. Among the topics addressed are:
Differentiation
Authentic marketing
Expansion into global markets
Communicators role in working with leadership on evaluating markets to explore
Communications strategies with accrediting bodies
Ar...2016-04-0928 minFIR on Higher EducationFIR on Higher Education #51: Nurturing Relationships with the MediaWe all know that newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Most any journalist will complain about the exorbitant number of pitches they receive.
On episode 51 of FIR on Higher Education, media relations expert Kiki Keating discusses how to break through the noise to develop positive relationships with journalists. Among the topics we discuss:
The keys to developing relationships with media.
Generating positive press in global markets.
How to set up press tours.
Leveraging conferences to meet media.
Connecting the dots and nurturing media relationships.
...2016-03-2624 minFIR on Higher EducationFIR on Higher Education #50: PR Strategies and Tactics for EventsThere is a good chance that if you listen to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an academic conference or some sort of multi-day symposium. There are many public relations opportunities around such events, a topic that we delve into on episode 50 of FIR on Higher Education.
Our guest is James Greif, Director of Communications at the American Association of Law Schools (AALS). The AALS’ 179 member law schools enroll most of the nation’s law stud...2016-02-1023 minFIR on Higher EducationFIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social MediaMany studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example).
While certainly not the majority, there are some university presidents, provosts and schools deans who are also using social media in a strategic way. Case in point is University of North Carolina Provost Jim Dean (@TarHeelProvost on Twitter).
On episode 49 of FIR on Higher Education, Dean tells the story of his social media journey and shares advice for other senior university leaders. Among the topics discussed are:
how to connect individual social me...2016-01-1925 minFIR on Higher EducationFIR on Higher Education #48: How to Create a Successful Podcast within your DepartmentWhen Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013, he had no idea that within eight months it would shoot to the number one ranked podcast on iTunesU.
15 Minute History is a podcast about world and US history produced by the History Department at the University of Texas at Austin. The series is devoted to short, accessible discussions of important topics in World History and US History led by the faculty and graduate students at the school. The original goal in setting up...2015-12-1941 minFIR on Higher EducationFIR on Higher Education #47: Video Storytelling in Higher EducationJim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card and now is telling the story of the Indiana University School of Public and Environmental Affairs (SPEA), where he is the director of marketing and communications.
On episode 47 of FIR on Higher Education, Jim talks about best practice media relations and video storytelling, offering his perspective both as a journalist and a...2015-12-1035 minFIR on Higher EducationFIR on Higher Education #46: How to Leverage Podcasting at EventsPodcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education.
Among the topics we discuss:
Benefits of doing podcasts at events
Creating podcast content pre-event, post-event and live at events.
Mistakes to avoid in doing podcasts at events
Thinking through strategies
Dissemination tactics
Getting started if you have never done a podcast
Te...2015-11-3028 minFIR on Higher EducationFIR on Higher Education #45: University of Missouri Protests and Communications ImplicationsIt has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons.
African American students led protests because administrators were slow to respond to various safety issues raised. Things seemed to come to a culmination following negative student encounters with University President Tim Wolfe. One graduate student went on a well-publicized hunger strike and a group of football players threatened to not participate in a game. Ultimately, Wolfe and Chancellor Bowen Loftin stepped down.
On episode 45 of FIR on...2015-11-1813 minFIR on Higher EducationFIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.comYou have probably heard of Lynda.com, the online education company offering thousands of video courses in software, creative and business skills. Maybe you have taken a course using the platform or heard of colleagues who are doing so. Perhaps you are aware that Lynda.com was purchased by LinkedIn for $1.5 earlier this year.
What you might not be familiar with is how to actually create a course via Lynda.com. Episode 44 of FIR on Higher Education has the answers. Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating...2015-10-2928 minFIR on Higher EducationFIR on Higher Education #43: The Art of Communicating ResearchThere is an art to communicating research in a compelling a way. There is also a process to strategically disseminating research to achieve institutional goals. On episode 43, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic.
Kirk has developed and led the execution of the university’s first-ever integrated strategic marketing and communications plan supporting a $730 Million research enterprise. It involves coordinating the activities of 6 colleges, 29 schools, 10 research institutes, the GT Research Corporation and the GT Enterprise Innovation Institute.
Kirk shares his experience growing the Georgia Tech Research Institute from a team of one empl...2015-10-1146 minFIR on Higher EducationFIR on Higher Education #42: De-mystifying Rankings - Interview with Financial Times Business Education Editor Della BradshawWhether you like it or not, different higher education rankings have a huge impact on where students attend school. It is always fascinating to see different schools shout from the rooftops when then they receive favorable ratings, and then duck and go into silence mode when the ranking results are a bit unpleasant.
Della Bradshaw, Business Education Editor at the Financial Times, has been managing the FT’s rankings since 1998. She has seen it all in terms of rankings, and so I sat down to interview her about the rankings process on FIR on Higher Educatio...2015-09-3028 minFIR on Higher EducationFIR on Higher Education #41: How to Identify and Cascade Your Key Brand MessagingAnybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. It is certainly a challenge to put together a message map (like this one from the University of Missouri Extension) and then to cascade it throughout an institution.
On episode 41, we explore these topics with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching...2015-09-1529 min