Shows
Survival ModeS16 Ep52 [From Vision to Reality] A Recap of Episodes 37-48 about Entrepreneurship and Starting Your Business with Survival ModeShow Notes: Survival Mode Episode 52
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Covering the final three steps of the business success roadmap.
· Introduction to step ten: Trust but Verify.
· Discussion on the importance of verifying business models for successful launches.
· Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.
· Real-life examples shared by hosts to illustrate the significance of verification in business operations.
· Introduction to step eleven: Establishing the Extended Marketing Team.
· Importance of locking in supporters and affiliates to promote business.
· ...2024-04-2512 minSurvival ModeS16 Ep51 [From Vision to Reality] A Recap of Episodes 25-36 about Entrepreneurship and Starting Your Business with Survival ModeShow Notes: Survival Mode Episode 51
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Recapping steps seven to nine of the business success roadmap.
· Introduction to step seven: Preparing for your target market.
· Focus on market research, analysis, and development for effective planning.
· Discussion on the importance of identifying the actual target market through research and analysis.
· Kevin emphasizes the significance of defining the target market for strategic marketing approaches.
· Introduction to step eight: Establishing the Coming Soon campaign.
· Planning, preparing, and positioning for the business launch highlighted.
· Kev...2024-04-2412 minSurvival ModeS16 Ep50 [From Vision to Reality] A Recap of Episodes 13-24 about Entrepreneurship and Starting Your Business with Survival ModeShow Notes: Survival Mode Episode 50
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Delving into steps four to six of the business success roadmap.
· Recap of previous steps and introduction to step four: Registrations and Accounts.
· Discussion on the significance of making the business legally compliant.
· Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.
· Kevin stresses the need for organization and progress tracking in managing registrations and accounts.
· Introduction to step five: Establishing and building business credibility.
· Exploration of t...2024-04-2312 minSurvival ModeS16 Ep49 [From Vision to Reality] A Recap of Episodes 1-12 about Entrepreneurship and Starting Your Business with Survival ModeShow Notes: Survival Mode Episode 49
Introduction:
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Reflecting on the 12 steps of business success.
· Celebration of completing the 12-step journey to business success.
· Decision to forego usual news segment in favor of recapping the steps.
· Discussion on the importance of vision in shaping a business's trajectory.
· Michael and Kevin share insights on developing a compelling vision and its impact on business planning.
· Transition to the second step: research and development.
· Michael explains the process of translating vision i...2024-04-2212 minSurvival ModeS16 Ep48 [Entrepreneurship Unleashed] The Art of Serving and Succeeding in BusinessShow Notes: Survival Mode Episode 48
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.
· Discussion on the significance of opening doors and serving customers.
· Emphasis on providing value through education, engagement, and sometimes entertainment.
· Kevin highlights the importance of context-specific approaches in different industries.
· Debate on the weight of education, engagement, and entertainment in business interactions.
· Examples of successful incorporation of all three elements, tailored to specific industries.
· Michael emphasizes the value of providing information that adds value to custome...2024-04-2112 minSurvival ModeS16 Ep47 [Epic Entrepreneurship] Unleashing the Power of Marketing for Your Official Launch DateShow Notes: Survival Mode Episode 47
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Launch Date and Advertising.
· Discussion on the importance of setting achievable launch dates.
· Caution against relying on external factors like permits or contractors.
· Examples of unexpected delays and their impact on business operations.
· Emphasis on taking responsibility and proactively planning for contingencies.
· Insights into the challenges of marketing and advertising around uncertain launch dates.
· Importance of coordinating marketing efforts with the lau...2024-04-2012 minSurvival ModeS16 Ep46 [Entrepreneurial Excellence] Crafting a Compelling Launch Discount or Loyalty PerkShow Notes: Survival Mode Episode 46
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.
· Analogy of birthing a business and the excitement of opening day.
· Discussion on the significance of launching a business and realizing its potential.
· Introduction to the importance of establishing loyalty perks and launch discounts.
· Discussion on the importance of offering loyalty perks to attract and retain customers.
· Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.
2024-04-1912 minSurvival ModeS16 Ep45 [Driving Success] Activating and Evaluating Your Extended Entrepreneurial Marketing TeamShow Notes: Survival Mode Episode 45
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Launching Your Business.
· Introduction to Step 12: Picking a supporting launch date.
· Discussion on leveraging community events and holidays for a successful launch.
· Importance of planning and preparation for a successful business opening.
· Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.
· Strategies for aligning the launch date with national holidays or community events.
· Importance of reverse engi...2024-04-1812 minSurvival ModeS16 Ep44 [Driving Success] Activating and Evaluating Your Extended Entrepreneurial Marketing TeamShow Notes: Survival Mode Episode 44
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing actionable strategies for business success.
· Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team.
· Importance of managing, measuring, and monitoring the efforts of marketing agents.
· Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods.
· Michael suggests establishing quotas and documenting performance for evaluation.
· Discussion on the importance of budgeting for incentives and optimizing the incentive structure.
· Emphasis on leveraging viral activity within budget constraints to generate momentum and revenu...2024-04-1712 minSurvival ModeS16 Ep43 [Sealing Success] Crafting Clear Deliverables in Entrepreneurial Marketing AgreementsShow Notes: Survival Mode Episode 43
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements.
· Introduction to the importance of establishing contractual agreements with clear deliverables.
· Emphasis on the need for mutually exclusive and mutually beneficial relationships.
· Example of setting clear deliverables for brand ambassadors with specific requirements for incentives.
· Discussion on various examples and applications of clear deliverables in different industries.
· Kevin highlights the importance of tailoring incentives to fit specific businesses and am...2024-04-1612 minSurvival ModeS16 Ep42 [Strategic Alliances] Identifying Potential Supporters & Affiliates for Entrepreneurial GrowthShow Notes: Survival Mode Episode 42
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.
· Discussion on the significance of marketing and locking in supporters for business growth.
· Humorous banter about incentives, with Bert and Kevin jokingly requesting steak and lobster.
· Focus on marketing incentive structures and their role in attracting supporters and affiliates.
· Explanation of potential supporters and affiliates as individuals or organizations that can bring attention and aware...2024-04-1512 minSurvival ModeS16 Ep41 [Empowering Entrepreneurial Growth] Building an Effective Marketing Incentive StructureShow Notes: Survival Mode Episode 41
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.
· Michael elaborates on establishing a marketing incentive structure to leverage influencers and supporters.
· Example provided of incentivizing Brand Ambassadors to bring in customers to a restaurant.
· Discussion on aligning incentives with the preferences and interests of supporters.
· Importance of affordability and tracking mechanisms to ensure return on investment.
· Recommendation to document agree...2024-04-1412 minSurvival ModeS16 Ep40 [Cracking the Code to Entrepreneurial Success] Crafting a Strategic and Consistent Advertising & Marketing CampaignShow Notes: Survival Mode Episode 40
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 10 of the roadmap: Verifying Advertising and Marketing Campaigns.
· Kevin explains the progression of advertising campaigns, starting from the Coming Soon phase to the Launch Party and now the official launch.
· Emphasis on the importance of testing and verifying the effectiveness of advertising materials before launching.
· Discussion on the significance of gathering feedback and emotional responses from potential customers.
· Kevin elaborates on the importance of collecting and analyzing...2024-04-1312 minSurvival ModeS16 Ep39 [Entrepreneurial Success Blueprint] Navigating Regulations and Empowering Your Team with EducationShow Notes: Survival Mode Episode 39
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 10 of the roadmap: Verifying Education and Training.
· Discussion on the importance of verifying education and training within the operational structure.
· Emphasis on ensuring owners and personnel are adequately trained in all aspects of business operations.
· Michael highlights the significance of being informed and compliant with regulations to avoid costly mistakes.
· Kevin discusses the importance of proper labeling and documentation in food businesses.
· Bert emphasiz...2024-04-1212 minSurvival ModeS16 Ep38 [Perfecting Your Entrepreneurial Journey] The Power of SOPs and Operational EfficiencyShow Notes: Survival Mode Episode 38
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Discussion on the importance of being an operational expert and understanding SOPs.
· Emphasis on the need for owners to leverage expertise and verify SOPs to ensure smooth business operations.
· Michael explains the significance of SOPs in displaying business functionality.
· Kevin stresses the importance of testing SOPs through practical scenarios.
· Examples include testing drink recipes in a restaurant and ensuring proper cooking procedures.
· Bert highlights the necessity of te...2024-04-1112 minSurvival ModeS16 Ep37 [Mastering Entrepreneurship] Unveiling the Secrets to Becoming an Operational ExpertShow Notes: Survival Mode Episode 37
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Bert and Michael discuss the importance of operational expertise for business owners.
· Michael shares insights on understanding business processes and delegating tasks to experts.
· Kevin highlights the role of data analysis in forecasting and problem-solving.
· Kevin discusses the importance of predicting and forecasting problems in business.
· Emphasis on leveraging data to anticipate trends and address issues proactively.
· Michael emphasizes the value of documenting processes and learning from challenges.2024-04-1012 minSurvival ModeS16 Ep36 [Entrepreneurial Extravaganza] The Art of Hosting a Purposeful Launch PartyShow Notes: Survival Mode Episode 36
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Discussion on the significance of executing the official launch party.
· Emphasis on celebrating and embracing the moment with guests.
· Kevin shares insights on overcoming introverted tendencies to ensure the success of the event.
· Michael highlights the importance of making guests feel welcomed and comfortable.
· Kevin discusses the importance of role-playing interactions with guests to ensure smooth networking.
· Michael emphasizes the significance of engaging guests through various activities and conve...2024-04-0912 minSurvival ModeS16 Ep35 [Entrepreneurial Elegance] Locking in Your Official Launch Party Plan for SuccessShow Notes: Survival Mode Episode 35
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 9 of the roadmap: Positioning the Launch Party.
· Discussion on the importance of positioning and making official plans for the launch party.
· Emphasis on the need for concrete planning and avoiding last-minute changes.
· Kevin shares a cautionary tale about the consequences of making last-minute changes based on personal experience.
· Michael elaborates on the significance of sticking to the plan and avoiding unnecessary changes.
· Emphasis on t...2024-04-0812 minSurvival ModeS16 Ep34 [Party Planning Perfection] How to Organize, Assess, and Fine-Tune Your Entrepreneurial Launch EventShow Notes: Survival Mode Episode 34
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 9 of the roadmap: Preparing for the launch party.
· Emphasis on the need for budget-conscious planning and utilizing professional party planners within budget constraints.
· Addressing potential challenges of going over budget and the importance of careful planning and organization.
· Kevin emphasizes the significance of maintaining budget constraints and planning for contingencies.
· Discussion on the organizational aspects of planning the launch party.
· Kevin stresses the importance of...2024-04-0712 minSurvival ModeS16 Ep33 [Entrepreneurial Success Unveiled] Crafting a Memorable Launch Party to Ignite Your BusinessShow Notes: Survival Mode Episode 33
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 9: Creating the Party with a Purpose.
· Kevin discusses the party as the second campaign in the lead-up to the business opening.
· Importance of utilizing the momentum from previous campaigns to build excitement for the launch party.
· Bert emphasizes the role of the launch party in cultivating support, relationships, and conveying the business vision.
· Discussion on the significance of planning and preparation for the launch party.
· ...2024-04-0612 minSurvival ModeS16 Ep32 [Unleashing Entrepreneurial Excellence] The Power-Packed Launch of Your Coming Soon CampaignShow Notes: Survival Mode Episode 32
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 8 of the roadmap: Launching the Coming Soon campaign.
· Discussion on the excitement and significance of launching the campaign.
· Importance of gathering data to inform market receptiveness and positioning.
· Michael emphasizes the role of technology in measuring campaign effectiveness.
· Kevin breaks down the importance of data analysis using a Facebook campaign example.
· Emphasis on understanding the significance of various data points and adjusting strategies accordingly.
· ...2024-04-0512 minSurvival ModeS16 Ep31 [Strategic Prowess] Positioning Your Entrepreneurial Coming Soon Campaign for SuccessShow Notes: Survival Mode Episode 31
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 8 of the roadmap: setting up the "Coming Soon" campaign.
· Discussion on the importance of commissioning and positioning the campaign effectively.
· Emphasis on the setup stage as a crucial phase for bringing everything together.
· Importance of financial investment and securing necessary support for campaign execution.
· Discussion on maintaining structure and adherence to the plan while allowing for flexibility in methodology.
· Importance of testing, validation...2024-04-0412 minSurvival ModeS16 Ep30 [Campaign Blueprint] Essential Steps for Preparing Your Entrepreneurial Coming Soon StrategyShow Notes: Survival Mode Episode 30
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the discussion on planning and preparation for a "Coming Soon" campaign.
· Recap of previous episodes and introduction to the current topic.
· Discussion on the importance of planning and preparing a "Coming Soon" campaign.
· Emphasis on the research and development stage to identify feasibility, costs, labor, and technology requirements.
· Kevin highlights the significance of firm timeframes and resource evaluation for effective campaign execution.
· Exploration of th...2024-04-0312 minSurvival ModeS16 Ep29 {Crafting Success] The Art of Designing a Coming Soon Campaign for Entrepreneurial TriumphShow Notes: Survival Mode Episode 29
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of establishing a "Coming Soon" campaign.
· Kevin shares insights on networking and its importance for business success.
· Summary of an article titled "Mastering the Art of Networking: Unlocking Success Like a Boss."
· Discussion on the significance of intentionality, presentation, generosity, and follow-up in networking.
· Bert expresses enthusiasm for the article and encourages listeners to visit the website for more resources.
· Discussion on the importanc...2024-04-0212 minSurvival ModeS16 Ep28 Elevating Your Launch Strategic Steps for a Successful CampaignShow Notes: Survival Mode Episode 28
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of marketing and campaign planning.
· Explanation of marketing as storytelling and engagement.
· Introduction to the components of an effective campaign: educational, entertaining, and engaging.
· Discussion on the importance of preparing for a business launch with engaging campaigns.
· Kevin highlights the significance of informing the audience about the upcoming business launch.
· Examples of educational campaigns and their impact on consumer perception and decision-making.
· ...2024-04-0112 minSurvival ModeS16 Ep27 [Crafting Compelling Content] Strategies for Captivating Your Target AudienceShow Notes: Survival Mode Episode 27
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step Number Seven: Creating Compelling Content for Target Markets.
· Discussion on the importance of creating compelling content tailored to the target market.
· Emphasis on the significance of organizing existing content to align with the target audience's preferences.
· Michael highlights the need to customize content based on messaging and platform suitability.
· Example of adapting content for different social media platforms and considering visual elements for effective communication.2024-03-3112 minSurvival ModeS16 Ep26 [Mastering Connections] Strategies to Reach Your Target Market & Ideal ClienteleShow Notes: Survival Mode Episode 26
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step Number Seven: Identifying Target Market and Marketing Strategies.
· Discussion on the importance of identifying the target market and determining marketing strategies.
· Kevin introduces the concept of leveraging research to reach the target market effectively.
· Example scenario of marketing dress shoes targeting an older crowd via Facebook advertising.
· Michael suggests targeting designer sneakers for a younger demographic and leveraging popular brands like Prada and Hugo Boss.
· Emphas...2024-03-3012 minSurvival ModeS16 Ep25 [Cracking the Code] Unveiling Your Target Market & Ideal Clientele StrategyShow Notes: Survival Mode Episode 25
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Michael and Kevin define target market and ideal clients in the context of business.
· Michael emphasizes the importance of realistically identifying the most accessible and serviceable client base.
· Kevin elaborates on the significance of focusing on the middle class in financial services and gradually expanding clientele based on experience.
· Discussion on tailoring business strategies to meet the needs of the identified target market.
· Michael stresses the importance of lett...2024-03-2912 minSurvival ModeS16 Ep24 [Avoiding Business Pitfalls] Uncovering the Challenges of Operational StructureShow Notes: Survival Mode Episode 24
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Discussion on the importance of following steps in operational structure.
· Bert raises concerns about entrepreneurs skipping essential steps due to stubbornness.
· Michael emphasizes the pitfalls of neglecting operational structure, leading to inconsistency and misinterpretation.
· Kevin discusses the consequences of skipping marketing research, highlighting the importance of understanding the target market.
· Kevin elaborates on the significance of marketing research in understanding the target demographic and reaching them effectively.
· ...2024-03-2812 minSurvival ModeS16 Ep23 [Navigating Business Growth] Exploring the 5 Stages of Operational DevelopmentShow Notes: Survival Mode Episode 23
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Recap of Step Number Six and the focus on operational structure.
· Introduction to the five phases of organizational and operational structure.
· Discussion of the five phases of organizational structure.
· Phase 1: Writing the vision.
· Phase 2: Research and development, compliance, and supporting infrastructure.
· Phase 3: Business planning, incorporating the vision, and business model development.
· Phase 4: Establishing accounts and registrations for legal compliance and business credibility.
· Emphasis on the import...2024-03-2712 minSurvival ModeS16 Ep22 [The Power of Business Production] Unveiling the Essential Ps to SuccessShow Notes: Survival Mode Episode 22
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step Number Six: Operational Structure and its importance in generating profits.
· Explanation of the key elements of operational structure, focusing on Place, Platform, and Personnel.
· Discussion of the various options for the physical location and online presence of a business.
· Explanation of different personnel structures, including solopreneurs and employees.
· Emphasis on the importance of aligning personnel values with the business vision.
· Discussion of the potential fo...2024-03-2612 minSurvival ModeS16 Ep21 [Optimizing Business Operations] Crafting Your Operational StructureShow Notes: Survival Mode Episode 21
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of operational structure and its importance in business.
· Comparison between organizational structure and operational structure.
· Analogy of business structures to other entities, such as vehicles, houses, restaurants, computers, and mobile homes.
· Explanation of how the organizational structure sets the foundation for the operational structure.
· Importance of legal compliance and regulations in determining the organizational and operational structure.
· Invitation for listeners to visit the Survival M2024-03-2512 minSurvival ModeS16 Ep20 [Mastering Business Credibility] Unlocking Access to Business Capital & CreditShow Notes: Survival Mode Episode 20
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of business capital and credit.
· Emphasis on the importance of business credibility in accessing capital and credit.
· Insights into the process of building business credit, including the need for structure, organization, and a dedicated investment.
· Discussion on leveraging other people's resources (OPR) and the significance of trust and credibility in accessing resources.
· Explanation of the various forms of resources beyond cash, such as knowledge and material goods...2024-03-2412 minSurvival ModeS16 Ep19 [The Crucial Role of Business Connections] Building Credibility and ProsperityShow Notes: Survival Mode Episode 19
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of business connections.
· Emphasis on the significance of building connections for business credibility and support.
· Explanation of different types of connections, including business model support, community connections, creditor connections, and client connections.
· Insights into leveraging community relationships for business success and the importance of giving back to the community.
· Discussion on the role of creditors in providing access to assets and the importance of building credibility to...2024-03-2312 minSurvival ModeS16 Ep18 [Building Business Credibility] The Power of Business Credentials and ConnectionsShow Notes: Survival Mode Episode 18
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to the topic of business credentials.
· Explanation of how business credentials enhance business credibility by demonstrating investment, expertise, and experience.
· Discussion on leveraging experience, testimonials, and letters of support to compensate for lack of formal credentials.
· Personal anecdotes illustrating the importance of building credibility through actions and leveraging available resources.
· Insights into the relevance of credentials across various industries, including examples from IT, construction, and the restaurant business.2024-03-2212 minSurvival ModeS16 Ep17 [Mastering Business Content] The Key to Attract, Engage, and Connect with Your Audience!Show Notes: Survival Mode Episode 17
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to step five: Establishing and building business credibility.
· Discussion of four key aspects: business content, tools, connection, and capital/credit.
· Focus on the importance of business content in conveying the story and purpose of the business.
· Explanation of the role of advertising and marketing in creating awareness and attracting customers.
· Emphasis on the three E's of marketing: educate, entertain, and engage.
· Analogies highlighting the audience as...2024-03-2112 minSurvival ModeS16 Ep16 [Organizational Mastery] Leveraging Technology for Business Credit DevelopmentShow Notes: Survival Mode Episode 16 - “Organizing to Manage, Maintain, and Measure Progress”
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Discussion on the importance of EMS (organize, manage, maintain, and measure progress) in business development.
· Explanation of how organizational structure contributes to business credit development.
· Emphasis on the significance of establishing credibility through compliant registrations and accounts.
· Insights into managing progress using various tools, including accounting software and social media management platforms.
· Advice on exploring different software options, leveraging trials, and cust...2024-03-2012 minSurvival ModeS16 Ep15 [Amplifying Visibility & Credibility] The Power of Registrations & AccountsShow Notes: Survival Mode Episode 15 - “Standard Business Registrations & Accounts”
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for entrepreneurs at various stages of business development.
· Hosts introduce the show and its purpose to assist entrepreneurs in navigating the business landscape.
· Encouragement for listeners to reach out for guidance and connect via email or the website.
· Discussion on the significance of registering businesses and maintaining multiple accounts for visibility and credibility.
· Emphasis on consistency, organization, and management of information for effective business operations.
· ...2024-03-1912 minSurvival ModeS16 Ep14 [Mastering Business Compliance] Your Path to SuccessShow Notes: Survival Mode Episode 14 - "Compliance and Proper Positioning"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing essential guidance for entrepreneurs to navigate business challenges and succeed.
· Discussion on the importance of compliance in business operations to avoid financial penalties and legal consequences.
· Emphasis on the significance of adhering to federal, state, local, industry, and other regulatory requirements.
· Insights into how compliance can be advantageous, serving as a platform for business growth and credibility.
· Examples of how compliance impacts customer trust, investor confidence, and overall business reputation.2024-03-1812 minSurvival ModeS16 Ep13 [Nurturing Your Business] Plan, Prepare, Position for SuccessShow Notes: Survival Mode Episode 13 - "The Three P's: Plan, Prepare, Position"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical guidance for entrepreneurs at every stage of business development.
· Discussion on the importance of the three P's in business development: Plan, Prepare, Position.
· Plan: Emphasis on thorough planning, research, and documentation before execution.
· Prepare: Preparation likened to creating a blueprint, gathering resources, and ensuring readiness for execution.
· Position: Execution phase marked by strategic action, precision, and commitment to organizational goals.
· Cautionary advice on not incorporating a bu...2024-03-1713 minSurvival ModeS16 Ep12 [From Vision to Reality] Unlocking the Power of Incorporation and Building Business CredibilityShow Notes: Survival Mode Episode 12 - "Turning Vision into Venture"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical guidance for entrepreneurs at every stage of business development.
· Explanation of the importance of incorporating a business for official recognition as a separate entity.
· Discussion on different types of business structures and the need for legal expertise during the incorporation process.
· Insights into leveraging relationships with legal professionals to navigate the complexities of incorporation affordably.
· Importance of credibility in business and its components: capital, credit, credentials, and connections.
...2024-03-1612 minSurvival ModeS16 Ep11 [Operational Success] Unveiling the Power of an Efficient and Evolving Operational StructureShow Notes: Survival Mode Episode 11 - "Mastering Your Operational Structure"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Definition and significance of operational structure in business.
· Explanation of operational structure as the framework for business operations and profitability.
· Discussion on the importance of understanding and optimizing the operational structure for success.
· Analogy comparing operational structure to the rules of a game or the framework of a website.
· Insights into the dynamic nature of operational structure and its role in adapting to customer dema...2024-03-1513 minSurvival ModeS16 Ep10 [Building Success] The Vital Role of Organizational Structure in Establishing and Growing Your BusinessShow Notes: Survival Mode Episode 10 - "Foundational Structures: Organizational vs. Operational"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Definition and importance of organizational structure in business.
· Discussion on foundational elements such as revenue, responsibilities, and roles.
· Insights into the significance of legal and operational considerations in establishing the structure.
· Explanation of "build by design" concept in business development.
· Importance of finalizing organizational structure before implementation.
· Cautionary tales and lessons learned from past experiences regarding structure changes.
· Disti...2024-03-1412 minSurvival ModeS16 Ep09 [Unlocking Success] The Power of Business Planning and Structuring for a Detailed and Well-Documented Business ModelShow Notes: Survival Mode Episode 9 - "Building Like a Boss: Business Planning vs. Business Plan"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Explanation of the difference between business planning and a business plan.
· Emphasis on the importance of developing a business model before creating a formal business plan.
· Insights into the iterative nature of business planning and the need for flexibility.
· Discussion on building a business model for structured and systematic execution.
· Importance of removing oneself from the business model to ensur...2024-03-1312 minSurvival ModeS16 Ep08 To Build or Not to Build The Moment of Truth for Your Business IdeaShow Notes: Survival Mode Episode 8 - "The D's: Document, Decide, Determine"
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Explanation of the three D's: Document, Decide, Determine.
· Importance of documentation in business to avoid disputes and ensure clarity.
· Discussion on the decision-making process and determining the viability of business visions.
· Insights into evaluating the viability of business visions.
· Discussion on making realistic choices based on personal and financial circumstances.
· Importance of honesty, realism, and proper planning in business development.
· ...2024-03-1212 minSurvival ModeS16 Ep07 [The Equation of Success] Balancing Risks, Rewards, and Personal Assets in BusinessShow Notes: Survival Mode Episode 7 - SWOT Analysis and Leveraging Resources
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Introduction to SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
· Discussion on identifying strengths, weaknesses, opportunities, and threats relevant to the business.
· Emphasis on the importance of thorough analysis for informed decision-making.
· Insights into conducting personal and professional SWOT analyses.
· Discussion on evaluating individual capabilities and resources necessary for business success.
· Emphasis on time management and dedication to business development.
· Impor...2024-03-1112 minSurvival ModeS16 Ep06 [Cracking the Code] Unraveling the Requirements and Compliance Puzzle for BusinessShow Notes: Survival Mode Episode 6 - Understanding Business Requirements
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Discussion on the importance of research and due diligence in business development.
· Emphasis on compliance with regulations and industry standards to avoid potential penalties or shutdowns.
· Insights into the necessity of market analysis for strategic decision-making and identifying viable business opportunities.
· Examples illustrating the significance of geographic and demographic factors in selecting business locations.
· Considerations regarding capital investment, infrastructure needs, and regulatory compli...2024-03-1012 minSurvival ModeS16 Ep05 [Beyond Ideas] Transforming Your Vision into a Profitable Business ModelShow Notes: Survival Mode Episode 5 - Developing Your Business Model
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Introduction to the importance of due diligence and research in business development.
· Discussion on the need to transform a vision into a viable, sustainable, and scalable business model.
· Emphasis on utilizing existing business models as a reference point and integrating unique elements from the vision.
· Discussion on the importance of industry knowledge in marketing strategy.
· Highlighting the value of integrity and honesty in client relat...2024-03-0912 minSurvival ModeS16 Ep04 The need to document your vision for your businessShow Notes: Survival Mode Episode 4 - Documenting Your Vision
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing entrepreneurs with practical strategies for business success.
· Introduction to the importance of vision in business development.
· Emphasis on documenting vision for clarity and continuity.
· Kevin and Michael stress the significance of writing down and articulating the vision.
· Discussion on the role of documentation in communication and business evolution.
· Exploration of different methods for documenting vision (e.g., writing, recording).
· Highlighting the importance of organization and structure in documentation.
· ...2024-03-0812 minSurvival ModeS16 Ep03 Why a vision for your business is importantShow Notes: Survival Mode Episode 3 - The Importance of Vision
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Providing guidance and support for entrepreneurs at all stages of business development.
· Exploration of why vision is crucial in business development.
· Michael emphasizes vision as the foundation for planning and success.
· Kevin discusses vision's role in marketing, customer loyalty, and content creation.
· Emphasis on aligning vision with mission and impact rather than solely focusing on income.
· Discussion on turning vision into a conceptualized plan and story.
· Michael and Kevin highlight the impo...2024-03-0712 minSurvival ModeS16 Ep02 What is a vision for your businessShow Notes: Survival Mode Episode 2 - Establishing Your Vision
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Guiding entrepreneurs through the process of building successful businesses.
· Introduction of the topic: Establishing Your Vision.
· Definition of vision as the foundation and direction for entrepreneurship.
· Importance of putting vision into writing for planning and execution.
· Perspectives from hosts Bert, Kevin, and Michael on the significance of vision.
· Emphasis on vision as a motivator and guide for overcoming challenges.
· Evolution of vision over time and across different business ventures.
· Kevin's ins...2024-03-0612 minSurvival ModeS16 Ep01 Why you should listen to these guys about starting a businessShow Notes: Survival Mode Episode 1 - Introductions
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Navigating business challenges and achieving success.
· Price fluctuations, including luxury chickens.
· Introduction of hosts: Michael Grant Jr., Kevin Beers, Bert Robinson.
· Michael’s journey: Entrepreneurship from high school, consulting, and establishment of Mastermind USA.
· Kevin’s journey: Transition from hardware technician to entrepreneur in financial services and web development.
· Bert’s journey: Radio personality, real estate ventures, and entry into financial services.
· Contact: Visit www.survivalmodelive.com or email hello@survivalmodelife.com.2024-03-0512 minSurvival ModeS15 Ep10 [Building Business Credibility] Organizational & Operational Intent for Success with Survival Mode2023-11-1212 minSurvival ModeUnderstanding Your Organizational Structure with Survival Mode2023-04-0713 minSurvival ModeCan your Vision Operate like a Business2023-03-2912 minSurvival ModeWhat are the Requirements Necessary for it to Work With Bert & Kevin2023-03-2912 minSurvival ModeCan I Make This Work With Bert & Kevin2023-03-2912 minSurvival ModeDocument, Decide, and Determine Your Destiny With Bert & Kevin2023-03-2912 minSurvival ModeBusiness Planning vs a Business Plan with Survival Mode2023-03-2912 minSurvival ModeMaster the Progress with Survival Mode2023-03-2912 minSurvival ModeMake Your Mark to Make Money with Survival Mode2023-03-2912 minSurvival ModeComply or Die with Survival Mode2023-03-2912 minSurvival ModeBirthing Babies and Business with Survival Mode2023-03-2912 minSurvival ModeHow Can I Trust You with Survival Mode2023-03-2912 minSurvival ModeContent is King with Survival Mode2023-03-2912 minSurvival ModeConnecting to Crush It with Survival Mode2023-03-2913 minSurvival ModeGrab the Cash with Survival Mode2023-03-2912 minSurvival ModeYour Vehicle to Make Money with Survival Mode2023-03-2912 minSurvival ModeThe Engine That Can with Survival Mode2023-03-2912 minSurvival ModeThe P's of Production with Survival Mode2023-03-2912 minSurvival ModeGrab the Cash with Survival Mode2023-03-2912 minSurvival ModeReady, Aim, Fire with Survival Mode2023-03-2912 minSurvival ModeHit the Bullseye with Survival Mode2023-03-2912 minSurvival ModeA Pinch of this and a Pinch of That with Survival Mode2023-03-2912 minSurvival ModeBaking the Cake with Survival Mode2023-03-2912 minSurvival ModeUnderstanding Your Organizational Structure with Survival Mode2023-03-2912 minSurvival ModeUnderstanding Your Operational Structure with Survival Mode2023-03-2912 minSurvival ModeIncorporating Your Business with Survival Mode2023-03-2912 minSurvival ModeYour Business - COMING SOON with Survival Mode2023-03-2913 minSurvival ModeMaking a List and Checking it Twice with Survival Mode2023-03-2912 minSurvival ModeUh-oh, Time To get the Wallet Out with Survival Mode2023-03-2912 minSurvival Mode3, 2, 1, BLAST OFF with Survival Mode2023-03-2912 minSurvival ModePARTY! PARTY! PARTY! with Survival Mode2023-03-2912 minSurvival ModeI'm Having a Party! with Survival Mode2023-03-2912 minSurvival ModeYOU ARE INVITED to My Party! with Survival Mode2023-03-2913 minSurvival ModeThe Mood is Set, The Guests are Here, Now What with Survival Mode2023-03-2912 minSurvival ModeKNOWING it all doesn't mean DOING it all with Survival Mode2023-03-2912 minSurvival ModeTest Fast, Fail Fast, Adjust Fast with Survival Mode2023-03-2912 minSurvival ModeTraining and Regulations and Codes, OH MY with Survival Mode2023-03-2912 minSurvival ModeI gotta sell what! with Survival Mode2023-03-2912 minSurvival ModeSetup to get people talking about YOUR business with Survival Mode2023-03-2913 minSurvival ModeWHO is going to send customers your way with Survival Mode2023-03-2912 minSurvival ModeEverybody wins AND you have customers BEFORE you even open your doors! with Survival Mode2023-03-2912 minSurvival ModeRELEASE THE KRAKEN! (Actually your advocates to get customers, but in a BIG way) with Survival Mode2023-03-2912 minSurvival ModeWhat is a Vision With Bert & Kevin2022-07-1112 minSurvival ModeWhy is a Vision Important With Bert & Kevin2022-07-1112 minSurvival ModeDocumenting Your Vision With Bert & Kevin2022-07-1112 minSurvival ModeWhat is Survival Mode With Bert & Kevin2022-07-1112 min
Thought CopsCase File 41 with Michael PottleWelcome to Episode 41 of Thought Cops, aka the autofellatio episode. We're once again joined by Deputy Michael of michaelpottle.com, and creator of Greg Loves a Human.
https://vimeo.com/158571684
This episode, we start off by changing up the show's format a little by sentencing thought crimes as they happen, as opposed to the week after. It's a minor change, but the show should hopefully be a little more streamlined and a little less top-heavy.
Officer Kevin was also on the fellow Chicagoan podcast Booze Before Noon this week. I don't think the e...2017-11-211h 16Thought CopsCase File 31 with Michael PottleSet your difficulty level to "white person," because it's another episode of THOUGHT COPS. This week, we're joined by Deputy Michael of L.A.'s Desert District to take on thought criminals such as Rush Limbaugh, Toni Basil, Nintendo, and a couple of 90's cartoons that all made the fatal mistake of upsetting people on the internet.
Michael has a short film that's been making the rounds at various film festivals. You can watch it here:
https://vimeo.com/158571684
You can also check out his website, http://michaelpottle.com/
We also...2017-09-121h 06