Shows
The Campaign | A Marketing Podcast by 97th FloorHow Users Really Interact With AI Search — And What to Do About It w/ Kevin Indig, Organic Growth AdvisorAs Google rolls out AI‑powered summaries at the top of search results, we’re seeing clicks on traditional blue links evaporate—and with them, the traffic and revenue models we’ve all relied on.
Kevin Indig and his team recently completed the very first large‑scale UX study of Google’s new AI Overviews, revealing how users are actually using the new SERP feature.
Kevin’s team tracked 70 real users across eight search tasks, captured 29 hours of think‑aloud sessions, and coded over 400 AI Overview encounters. They measured scroll depth, click behavior, emotional reactions, and trust signal...2025-05-3031 min
The Marketing Meeting with Itir EraslanThe SEO Playbook for the AI Age with Kevin IndigIn this episode, Itir is joined by Kevin Indig, a growth advisor and SEO expert with a rich history of leading SEO and growth at Shopify. Kevin shares his insights into the evolution of SEO, from the early days of keyword stuffing to today's sophisticated AI-driven approaches. They discuss how trust and user experience have become essential in search optimization, the impact of AI on search behaviors, and how businesses can stay ahead in this new era. Kevin also offers practical advice for optimizing e-commerce product pages and the importance of understanding your target audience. Kevin is...2025-05-2241 min
SEOPRESSO PODCAST - Der SEO Podcast mit Björn DarkoSEO im Zeitalter von KI mit Kevin Indig (Growth Memo) | Ep.196In dieser Episode von SEOPRESSO diskutieren Björn Darko und Kevin Indig die Zukunft von SEO im Kontext der sich schnell entwickelnden KI-Technologien. Sie beleuchten die Veränderungen, die SEO durchläuft, die Fragmentierung der Suche und die Rolle von LLMs (Large Language Models). Kevin teilt seine Einsichten darüber, wie sich In-house SEOs anpassen müssen, um in der neuen Ära erfolgreich zu sein, und betont die Wichtigkeit der Kundeninteraktion und der kontinuierlichen Content-Optimierung. In dieser Episode diskutieren Kevin Indig und Bjoern die aktuellen Herausforderungen und Chancen im SEO-Bereich, insbesondere im Hinblick auf Content-Updates, neue Metriken für Sichtba...2025-04-0253 min
Market Movers: Building Brands & Links with LinkifiKevin Indig’s Blueprint for Scaling Large Brands Like Shopify and AtlassianWelcome to Market Movers: Building Brands and Links with Linkify!
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we welcome Kevin Indig, growth expert and SEO luminary who’s worked with industry giants like Shopify and Atlassian. We explore how businesses can adapt and excel in the evolving landscape of search, AI, and SEO.
Kevin unpacks strategies for scaling SEO at the enterp...2025-01-3056 min
NewMinds.AI - KI PodcastDie Zukunft der Suche: KI, Google und die Herausforderungen der AI-Overviews mit Kevin Indig
Hey und willkommen zu einer neuen Folge des New Minds AI Podcast! Heute habe ich einen super spannenden Gast für dich: Kevin Indig, ein SEO- und Wachstumsberater mit über 15 Jahren Erfahrung bei Top-Unternehmen wie Dropbox und Reddit. Wir tauchen gemeinsam in ein heißes Thema ein: die Zukunft der KI-gesteuerten Suche und die neuen Herausforderungen, die Google und andere Suchmaschinen meistern müssen.
Kevin gibt dir exklusive Einblicke in die Welt der sogenannten AI-Overviews und der Search Generative Experience (SGE). Wir quatschen darüber, wie Google diese neuen Technologien einsetzt und welche Veränderungen das für die S...2024-06-0754 min
Contrarian Marketing PodcastSGE is launching! Or is it?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Kevin and Eli debate whether Google's new search experience powered by generative AI (SGE) will actually launch publicly soon or remain stuck in beta.They discuss the motivation behind SGE, predictions for how it could launch, and whether AI hype in search will fade."I think the whole point of s g is they need to get Wall Street and the media off their backs.""Putting it behind a paid wall...2024-04-0517 min
Contrarian Marketing PodcastWhy is Trader Joe's so successful?In this episode of the Contrarian Marketing Podcast, hosts Eli and Kevin discuss how to bring the beloved Trader Joe's shopping experience online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2024-02-2235 min
Contrarian Marketing Podcast2024 predictionsThis episode is available on Spotify and Apple PodcastsIn this episode of Contrarian Marketing podcast, hosts Kevin and Eli make predictions for 2024, including updates on the economy, artificial intelligence advancements, political developments, and the tech industry.They discuss controversial topics like Donald Trump's potential election, changes in SEO with the release of Google's new search engine SGE, and how new AI technologies may disrupt companies like Meta.Main Discussion Points- New hardware and AI voice assistants like the Revit R1 gaining traction (00:03:43)- TikTok facing government restrictions...2024-02-0927 min
Contrarian Marketing Podcast#36 How to find the right SEO agency for youThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly.They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency partner. They also discuss the pros and cons of building your own agency versus remaining a solo consultant.Main discussion points:* Common issues with agencies - poor deliverables...2024-01-1235 min
The Design Life ShowTDLS - Episode 109: Unlocking Organic Growth w/ Kevin IndigThis episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support
Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com
“When you start out, you wanna understand who your customers are and what problems they face and what they need from you as a service provider and then create content around that.”
In episode 109 of #TDLS, I sat down with Kevin Indig. Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strateg...2023-12-1142 min
Contrarian Marketing Podcast#34 Overstock, Hopin, RecruitersThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an energetic discussion covering a range of marketing and business topics. They provide commentary on recent rebranding efforts by Overstock and Buy.com, analyze the dramatic rise and fall of the virtual events platform Hopin, and share thoughts on best practices for hiring and interviewing. The conversation pivots to the prevalence of advertising in sports, with a debate around embracing advertising opportunities versus preserving commercial-free spaces. Listeners can expect a free-flowing...2023-11-0335 min
Contrarian Marketing Podcast#33 Secrets to Success: Expert Strategies from Consulting Guru, Alan WeissThis episode is available on Spotify and Apple PodcastsIn this special episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an in-depth conversation with Alan Weiss, author of over 60 books on consulting and considered an icon in the field.They discuss Alan's background, his approach to consulting, writing, learning, and more. Listeners can expect to gain insights into becoming a successful consultant as well as Alan's perspectives on technology, AI, relationships, and personal development.⚠️ In the episode, we announce the launch of a cohort-based SEO course!2023-10-2052 min
Contrarian Marketing Podcast#31 SGE, affiliate marketing & WFHThis episode is available on Spotify and Apple PodcastsIn a recent episode of the Contrarian Marketing Podcast, hosts Kevin and Eli discuss various topics, including * Google's new remote work policies* the impact of return-to-office on employees* the future of AI-generated content* the challenges faced by affiliates in the SEO landscapeGoogle's Remote Work Policies and Traffic WoesGoogle's implementation of new remote work policies, specifically the crackdown on hybrid work, has caused quite a stir. Employees are now required to be in...2023-08-1734 min
Contrarian Marketing Podcast#30 SGE, Affiliates, WFHThis episode is available on Spotify and Apple PodcastsKevin here. Let's dive into a hot topic - the return to office and hybrid work. I strongly believe more employees should have the option to work from home. But not just to avoid traffic - there are more twisted nuances to this issue.Companies are seemingly encouraging employees to move back to offices. And here's my theory - many are secretly using it as a ploy for silent layoffs. Forcing staff who made lifestyle changes during the pandemic to suddenly return can cause...2023-08-0820 min
Contrarian Marketing Podcast#29 Reddit = future of online communities?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, Kevin and Eli debate whether Reddit will live or die and what other UGC platforms can learn from that.The Power of Reddit and the Open WebReddit is one of the largest online forums in the world, with over 400 million monthly active users. The platform hosts diverse communities centered around various topics and interests.While Reddit's value lies in its user-generated content, recent controversies surrounding pricing changes for its API and...2023-08-0326 min
Contrarian Marketing Podcast#27: AUA - Ask Us AnythingThis episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies2023-07-0544 min
#SEODRIVEN Podcast von Christian B. SchmidtWie Google gleichzeitig gegen Open AI und Amazon kämpft | Kevin IndigDie Search Generative Experience von Google ist aktuell noch nicht in Deutschland verfügbar. Mein Experte aus den USA, Kevin Indig, konnte die SGE jedoch bereits ausführlich testen. Im #SEODRIVEN Podcast sprechen wir über seine Erfahrungen mit der Closed Beta und gehen dabei darauf ein, welchen Mehrwert die neue AI Experience von Google liefert. Wir reden über die Auswirkungen auf Publisher durch die stetig besser werdenden Sprachprozessoren und beleuchten, warum es noch immer menschliche Unterstützung braucht, um guten Content zu erstellen. Dabei gehen wir natürlich auch den Fragen nach, wie Künstliche Intelligenz einerseits Jobs zerstören wird und...2023-07-0337 min
Contrarian Marketing Podcast#26: Apple vr headset, Whatsapp communities, CNN & Gamestop fire their CEOThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing Podcast, we discuss Apple's VR headset, WhatsApp channels, and the future of Meta, formerly known as Facebook.With TikTok taking headlines at the Mobile Apps Unlocked conference and Meta nowhere to be found, what does this mean for the future of tech companies? Can we really count them out? As Kevin says, "I think you can never ever count a tech company out, especially a tech company with tons of cash."They also delve into...2023-06-2924 min
Clearscope WebinarsSearch Generative Experience (SGE) Roundtable with Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, & Mike KingJoin guest speaker {speaker}, the {title} for {brand}, for a webinar on {topic}.
This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.
And the conversation was top-notch!
We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.
Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion 2023-06-281h 03
Contrarian Marketing PodcastNavigating Bans on Big Tech Platforms: Strategies and RisksThis episode is available on Spotify and Apple Podcasts.In this thought-provoking podcast episode, we dive deep into strategies for becoming better marketers and the power big tech companies have on our lives. We cover topics such as:* Are users powerless against big tech algorithms?* How can one protect themselves from unjust bans by tech giants?* In what ways is AI impacting marketing and the tools available?* How can marketers reduce the risk of being banned from major platforms?Back when Eli was...2023-06-1229 min
Contrarian Marketing PodcastInnovative Marketing Channels for StartupsThis episode is available on Spotify and Apple Podcasts.In this episode, we discuss our favorite creative marketing channels.Kevin shares how Atlassian used Trello's email list to boost content from an SEO perspective, resulting in a significant increase in visits and shares.Eli shares his experience partnering with the Toilet Association of Singapore to create a humorous survey on bathroom cleanliness, which went viral and garnered media attention.Key takeaways- Think beyond digital: Radio ads, Hulu ads, and outdoor media (such as billboards and TV...2023-06-0629 min
Contrarian Marketing PodcastDirty Diapers and Marketing: Lessons from Parenthood for Problem-SolvingThis episode is available on Spotify and Apple Podcasts.🤔 Did you ever think that becoming a parent could make you a better marketer?👶 As Kevin Indig and Eli Schwartz discuss in their recent conversation, there are some hidden lessons in parenthood that can actually make you a better digital marketer.Here's what they learned:1️⃣ Patience: A key skill trained by parenthood.- SEO campaigns and content marketing often take time to generate results.- Patience helps you maintain a consistent strategy and not jump to conclusion...2023-05-3117 min
Contrarian Marketing PodcastWhat disappointed and excited us about Google I/O 2023This episode is available on Spotify and Apple Podcasts.In this Contrarian Marketing podcast, we discuss Google I/O 2023 and highlight several key announcements:* The Google Workspace integration with search results, which allows users to quickly copy information to a Google sheet* Google's AI music tool, Music lm, which Eli was not impressed with* AI search results and the inefficiency of SEOFinally, we debate whether AI will replace artists in the future, with Kevin arguing that AI will make it easier to bring ideas to life and allow...2023-05-1620 min
Tech Bound Podcast3 Bets for Spotify's future of Growth w/ Tommy WalkerOn their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy.They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and concert streaming.SHOW NOTESSpotify investor dayThe Content Studio...2023-05-1242 min
Contrarian Marketing PodcastThe Future of Media: AI, Niche Companies, and Non-Media BrandsThis episode is available on Spotify and Apple Podcasts.In this episode of Contrarian Marketing, we discuss the current state of media based on the near-bankruptcy of Vice and the shutdown of BuzzFeed News.We think smaller, niche media companies can provide content that larger media companies cannot fulfill, and non-media companies like retailers can fund media teams to fill the gap.We predict that AI will play a significant role in the future of media, for example, in gathering and distributing news and sports coverage.We also announced...2023-05-1025 min
Contrarian Marketing PodcastGoogle Bard - still not as good as BingThis episode is available on Spotify and Apple Podcasts.In this podcast, we compare Google's AI language model, Bard, to Microsoft's Bing. We look at the user experience, utility, and creative capabilities of both models through various scenarios.Bard has serious accuracy and reliability issues, and we don’t see a strategy for integration and monetization. Ultimately, Bing has a more effective approach to capitalizing on its head start and providing a seamless user experience.We really stress-tested Bard for this show and even went as far as asking it to create a co...2023-04-0451 min
Contrarian Marketing PodcastThe Art of turning Marketing Budget Cuts into Strategic OpportunitiesThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing podcast, we dive deep into the challenges of navigating marketing budget cuts, layoffs, and job hunting in the ever-changing tech landscape.We share our insights and experiences on how to make the most of shrinking budgets, renegotiate targets, and adapt to the new reality.This episode is sponsored by SEO Monitor
Forecasting is one of the trickiest topics in the SEO industry, especially when you have to do it.
SEOmonitor has created a...2023-03-2027 min
Contrarian Marketing PodcastHow to save yourself from a culture of meeting addictionThis episode is available on Spotify and Apple Podcasts.In this conversation, we discuss one of the hottest topics during the pandemic's shift to remote work: meetings.Meetings can be helpful in some cases, but they are often unnecessary and a waste of time. Even for those that are helpful, there is a big spectrum in efficiency based on how they’re run.The most common issues with meetings are:* Too many attendees* Lack of preparation* Unclear agendasPeople often feel obligated to attend meetings, ev...2023-03-0726 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerGoals, Strategies, and Tactics w/ Kevin IndigIn this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization. Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing. Erin Sparks and Kevin Indig dive deep into g...2023-03-0337 min
Contrarian Marketing PodcastHow to score big marketing budgets - even in a recessionThis episode is available on Spotify and Apple Podcasts.Today we teach you how you can still score a strong marketing budget in a recession. We also cover:* How to cut a marketing budget the right way* How to make the most of your marketing budget* Hacks on saving money on your marketing spendsKey Takeaways* Know how your budget decision-maker ticks* Optimize your current campaigns for payback period* Reduce your ad budget for branded keywords* If...2023-02-2826 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerGenerative AI Content w/ Kevin IndigKevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake? He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO. Together, they tackle the above questions and more on the EDGE! [00:02:43] Introducing Kevin Indig [00:07:44] AI Generated Content [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site...2023-02-2438 min
Contrarian Marketing PodcastWhy AI chatbots might be good for SEOThis episode is available on:* Spotify* Apple PodcastsAfter Bing and Microsoft both announced new AI chatbots in Search, Marketers are worried that search engines won’t send traffic to websites anymore. However, what if sites receive less but more qualified traffic?Tune in to learn how we think about AI chatbots in Search, what search arbitrage is and whether users really change their habits.Thanks for tuning in,Eli & Kevin This is a public episode. If you would like to discuss th...2023-02-1324 min
Contrarian Marketing PodcastHow to build a successful consulting business?This episode is available on:* Spotify* Apple PodcastsToday we talk about building and thriving a consulting business based on our combined SEO and consulting experience of over 10 years.In this episode of Contrarian Marketing, we cover:* How to transition into a consultant role* What makes one a good consultant* Why Neil Patel Digital works as an SEO brandKey Takeaways* Many people do not understand SEO and accept mediocre work as ‘quality output’. Thus, real SEO expe...2023-02-0827 min
Marketing PowerupsAdobe's marketing-led SEO strategy that 2X its organic traffic in 12 months | Kevin Indig (Shopify, G2, Atlassian)A few decades ago, you’d go to the library to research a topic. Now, you just have to open up your browser, go to Google.com, and go through the search results.As a business, ranking higher on the search results page could drive hundreds, thousands, or even millions of visitors a month to your website—which could be worth big money with the right conversion strategy.So, the question is, how do you rank higher on search engines?Well, no one really knows because Google doesn’t explicitly share...2023-02-0135 min
Contrarian Marketing PodcastMarketing predictions for 2023This episode is available on:* Spotify* Apple PodcastsToday we discuss the big Marketing themes of 2023:* The impact of AI on marketing* Social media platforms that could replace TikTok* Trends in attribution and privacyKey Takeaways* AI, especially products by OpenAI, will have a significant impact on marketing.* AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates.* YouTube and Meta can potentially...2023-01-3137 min
Contrarian Marketing PodcastWorking from home - great or terrible?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss if ‘work from home’ as a concept is truly beneficial for the dynamics of employees and managers in an organization.Thanks to the pandemic, many organizations switched to work-from-home, but some of them, Goldman Sachs, Google, Microsoft, etc., pull employees back to the office. They have realized that in-person interaction may outweigh the many stated advantages of a WFM culture.✅Kevin says working from home enables an employee to take control of their time f...2023-01-2434 min
Contrarian Marketing PodcastTikTok: can it replace Google Search?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss the future course of one of the most addictive, engaged, and controversial social media platforms: TikTok.Increasing privacy risk and disappointing revenues have raised questions about TikTok’s sustainability and position as a leading social platform.As the US government bans the app from government-issued cell phones and its users gain visibility on its privacy concerns, will TikTok lose its sheen to get permanently banned?✅Eli says TikTok will never get bann...2023-01-0928 min
Contrarian Marketing PodcastAI content: tool or toy?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we cover one of the requested topics by our listeners - AI Content.ChatGPT took over the internet to reach 1 million users within 5 days - and many wondered about their next business idea, feared job security or simply poked holes in it.We also checked the search demand for crypto versus ChatGPT, and it already shows a very different trend compared to Crypto.So, is AI content the next big tool, or will it fizz...2023-01-0231 min
The Long GameOffice Hours: Building SEO Growth Loops with Kevin IndigBefore you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.TopicsScaling SEOIntegrators vs. AggregatorsGrowing your marketplaceAggregator and integrator approach to SEOSEO Growth loopCompounding effects of self-reinforcing growth loopSelf-reinforcing growth loopHow to compete in SEOShow LinksConnect with Kevin Indig on LinkedIn and TwitterPast guests on The Long G...2022-12-2827 min
Contrarian Marketing PodcastShould Personal branding have rules and limits?This episode is available on:* Spotify* YouTube* Apple PodcastsFirst, a word of gratitude: The Contrarian Marketing Podcast has hit 1,100+ downloads and 150+ newsletter subscribers from just the first 2 episodes. All thanks to you!Personal branding helps entrepreneurs raise funds, job seekers get offers and salespersons close leads. Being out there can be overwhelming but also incredibly rewarding.So, should you pull any strings to build your personal brand or stay within limits?✅Eli says yes, do anything and everything to...2022-12-1239 min
Contrarian Marketing PodcastIs Linkedin the social network of the future?Is LinkedIn truly becoming the next hot social network or will its creator-first pivot lead to the path of Facebook?✅Kevin says — Yes, LinkedIn has all the tools it needs to become the next hot social platform beyond professional communities.⛔Eli says — No, Linkedin has become too much like Facebook and is moving away from its goal of being a professional social network. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2022-12-0532 min
Contrarian Marketing PodcastSmart devices have no impact on marketing… or do they?Will new devices fundamentally change marketing?71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.orgWhile we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025.The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?”✅Eli says yes, devices remove friction and make reaching consumers easier.⛔Kevin says no, the...2022-11-2924 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWhere eCommerce SEO is Going -- Kevin Indig // Growth AdvisorKevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. As Amazon continues to excel in the eCommerce and advertising space, Google has been making several changes to try and regain dominance. For eCommerce, the 10 blue links are basically dead and it’s now time to look at other ways your brand can appear on the SERP. Today, Kevin talks about where eCommerce SEO is going. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy...2022-11-2418 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastSEO Strategy vs. SEO Tactics -- Kevin Indig // Growth AdvisorKevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. Many SEOs and agencies are often limited by their lack of understanding when it comes to SEO strategy. While many SEOs prefer to focus on tactics, it’s really the ability to develop a solid SEO strategy and get buy-in from stakeholders and executives that will get SEO the funding it needs to implement those strategies. Today, Kevin talks about SEO strategy versus SEO tactics. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // L...2022-11-2323 min
Contrarian Marketing Podcast2023 will get tough, but you still need to winMany marketers are crafting their 2023 marketing plans right now and like every year, they have initiatives on things they will build, optimize and expand. But there's a surprise brewing: most of these marketers are going to fail if their goals are tied to top-line acquisition.We are either in the midst of or entering an economic downturn which means demand is going to be on the decline. Marketers who don't get ahead of communicating this now are going to find themselves falling short of their goals to no fault of their own.Without communication on...2022-11-1826 min
Become a Writer TodayUsing SEO For Your Writing With Kevin IndigHow can search engine optimization help you write? If you’re starting a blog, a content publishing website, or writing online, there are two things that you need to do, spend time actually writing and then figure out how people will find and read your work.You can do this in many different ways, from social media marketing to paid advertising, using your email list, and using search engine optimization.Every writer working online today could benefit from search engine optimization simply because you can use relatively affordable and even free tools to fig...2022-11-0730 min
Search Effect – der SEO Podcast37. SEO umdenken mit Kevin IndigWie man sich abhebt, kreativ wird und langfristig organisch wächst.
Für diese Folge haben wir eine echte SEO-Koryphäe eingeladen. In der weltweiten SEO-Szene ist Kevin Indig seit Jahren bekannt und sehr geschätzt. Wir sprechen mit ihm unter anderem über die Zukunft der SEO und was es braucht, um sich am Markt zu behaupten.
Wir diskutieren, was es heißt, sich vom Wettbewerb abzugrenzen und warum es so wichtig ist, sich auszuprobieren und auch mal Fehler zu machen.
Eine extrem spannende Folge für Einsteiger und Fortgeschrittene.
Viel Spaß beim Zuhören...2022-10-131h 10
Tech Bound PodcastCreating content that grabs attention - Amanda NatividadTIMESTAMPS0:00 introduction1:07 Amanda’s path from chef to content marketer5:48 Mise en place in content marketing6:28 How to write amazing Twitter threads12:44 Repurposing content18:52 Powerful mental models25:53 How to grab attention30:07 How to find your target audience’s pain points38:41 How to balance work and family41:45 How Memes fit into content strategy45:41 Starting vs planning SHOW NOTESAmanda's website: https://amandanat.com/Amanda on Twitter: https://twitter.com/amandanat...2022-09-3049 min
#SEODRIVEN Podcast von Christian B. SchmidtSEO hat sich für immer verändert | Kevin IndigWie sieht die Zukunft von SEO aus? Darüber spreche ich mit Kevin Indig im #SEODRIVEN Podcast. Er hat kürzlich 20.000 Keywords ausgewertet und eine Feststellung gemacht, die SEO für immer verändert: Google zeigt deutlich seltener zehn Ergebnisse auf der ersten Suchergebnisseite an, als bisher angenommen. Dies beeinflusst auch die Zero Click Searches. Außerdem sprechen wir über die Dominanz von Amazon und anderer Marktplätze im E-Commerce SEO. Zum Schluss gehen wir noch auf die Bedeutung vom Helpful Content Update ein und wie sich SEO dadurch weiter verändern könnte. 🔍 Jetzt Website für den gratis SEO Check ein...2022-09-1229 min
#DreadingSundaysKevin Indig discusses the management crisis and how you can leverage this to your advantageKevin Indig was the Director of SEO at Shopify prior to their recent round of unexpected layoffs. In this episode of #DreadingSundays, Kevin reveals why he took a lower job on the job title ladder from VP "down" to Director level.More importantly, in the later half of the episode, we discuss how an individual contributor (IC) can get promoted and earn more without necessarily taking on "management" responsibilities.We dive into what hiring managers look for in candidates and in particular, Kevin answers a nagging question on who makes the final hiring decision at...2022-08-0634 min
#DreadingSundaysKevin Indig discusses the management crisis and how you can leverage this to your advantageKevin Indig is the Director of SEO at Shopify. In this episode of #DreadingSundays, Kevin reveals why he took a lower job on the job title ladder from VP "down" to Director level.More importantly, in the later half of the episode, we discuss how an individual contributor (IC) can get promoted and earn more without necessarily taking on "management" responsibilities.We dive into what hiring managers look for in candidates and in particular, Kevin answers a nagging question on who makes the final hiring decision at large enterprise organisations.Kevin produces his...2022-07-3034 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastSEO Secrets For Shopify Store Owners -- Kevin Indig // ShopifyThis is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-02-1120 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastEcommerce Platform Optimization Levers -- Kevin Indig // ShopifyWelcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email ...2022-02-1018 min
Tech Bound PodcastRoss Simmonds on Content Marketing and Hustle CultureTIMESTAMPS1:07 The definition of a hustler2:45 Is “hustle culture” wrong?9:51 What hustle looks like for Ross day-to-day11:18 Ross’ schedule and productivity routine14:09 How Ross runs Foundation Marketing17:16 How Ross writes break-downs19:24 Adobe - doing great content marketing22:04 How to breakthrough content marketing plateaus25:42 Thinking of Content Marketing as an investment28:05 Content Marketing Trends33:46 How to stand out in a content commodity world37:31 Every SaaS company looks the same40:43 Advice for anyone who is strugg...2022-02-0444 min
Tech Bound PodcastPeep Laja on building an audience and dominating your categoryTIMESTAMPS0:00 Introduction1:08 Why is it crucial to build an audience1:53 The best way to build an audience3:52 The importance of a strategic narrative8:08 How to build a strategic narrative step-by-step13:20 The power of category generation17:48 Serving an underserved niche in a big market19:37 The Cambrian SaaS explosion22:50 Building brand salience25:34 Product Expansion and transient advantages30:24 How Google is a monopoly and stuck at the same time33:12 Competing on price41:00 How to combine messaging...2022-01-2846 min
Unbottleneck - Digital Marketing SolutionsShop Talk: E-Commerce & Shopify Best Practices with Kevin IndigIn this episode of the Unbottleneck Podcast, Steve Wiideman is joined by e-commerce expert Kevin Indig to discuss how to set up and optimize your Shopify or online market space with best practices that lead to success. About Our Guest: Kevin Indig Kevin Indig is Director of SEO at Shopify. He has helped companies acquire […]
The post Shop Talk: E-Commerce & Shopify Best Practices with Kevin Indig appeared first on Wiideman Consulting Group.2022-01-2545 minUnbottleneck - Digital Marketing SolutionsShop Talk: E-Commerce & Shopify Best Practices with Kevin IndigIn this episode of the Unbottleneck Podcast, Steve Wiideman is joined by e-commerce expert Kevin Indig to discuss how to set up and optimize your Shopify or online market space with best practices that lead to success. About Our Guest: Kevin Indig Kevin Indig is Director of SEO at Shopify. He has helped companies acquire […]
The post Shop Talk: E-Commerce & Shopify Best Practices with Kevin Indig appeared first on Wiideman Consulting Group.2022-01-2545 minThe Long GameHow To Fuel Your Content Machine with Kevin Indig (Shopify)If you have any familiarity with SEO, you’ve heard of EAT: Expertise, Authoritativeness, Trustworthiness. It’s part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators. Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine. This episode is shorter than usual because it was...2021-12-1531 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastSEO Secrets For Shopify Store Owners -- Kevin Indig // ShopifyThis is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-12-1020 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastEcommerce Platform Optimization Levers -- Kevin Indig // ShopifyWelcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email ...2021-12-0918 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMSEO-Fragerunde mit Kevin IndigWer im SEO-Bereich unterwegs ist, ist Kevin Indig bereits über den Weg gelaufen. In der heutigen Folge stellt sich der Director of SEO bei Shopify den Fragen aus der Digital Helpdesk-Community. Von "Wie gehe ich damit um, wenn ich meine Top Rankings verliere? Was sind überhaupt Themencluster?" bis "Außerdem googled doch unsere Zielgruppe eh nicht, und wozu überhaupt SEO, wenn wir Ads schalten?"Themen:
[02:17] Kevins aufregendstes SEO-Projekt
[04:33] Wie lange dauert es, bis man messbare SEO-Ergebnisse hat?
[08:30] Was sind Themencluster?
[10:33] Welches Format bei Mixed SERPs?
[14:28] “Unsere Zielgruppe googled doch eh nicht”
[16:02] Ist SEO ein Perf...2021-10-0546 min
Tech Bound PodcastThe future of content on the internet w/ Bill KingTIMESTAMPS1:09 SEO guidelines for writers in 20217:59 Creativity when writing for SEO10:43 Mediocre vs. top-notch content briefs17:00 Content briefs for inhouse vs freelance writers20:22 How to motivate writers23:34 How GPT-3 will change the content landscape forever31:25 How to develop the best piece of content on the web for a certain topic35:36 What data to put into a content brief38:55 How machine learning changes the Google search results41:11 Is there a place for websites in Google’s future? S...2021-09-2350 min
Marketing News CanadaKevin Indig (Shopify)The one where Darian interviews Rena from Sodastream.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2...2021-08-1049 min
Tech Bound PodcastEli Schwartz on Product-Led SEO TIMESTAMPS0:00 Introduction0:52 The key message of the book Product-Led SEO3:09 Common misconceptions about SEO7:37 Getting things done in SEO10:18 SEO Product Managers13:29 Should SEO be part of Marketing or Product?18:18 Is stack ranking projects still up to date?20:01 How to create more awareness for SEO inhouse23:18 How to learn from the competition30:59 Getting better at opportunity sizing34:54 How much should you invest in SEO?37:42 The compounding effect of SEO40:00 The process o...2021-07-2248 min
#SEODRIVEN Podcast von Christian B. SchmidtShopify SEO: Wie Kevin Indig der Sprung nach Amerika gelang [Interview-Podcast]Kevin Indig ist bei Shopify für das internationale SEO im Growth Marketing
verantwortlich. Im #SEODRIVEN Podcast spricht der gebürtige Deutsche darüber,
wie ihm der Sprung aus einer deutschen Kleinstadt ins Silicon Valley gelang und
wie er in den folgenden Jahren in Amerika Karriere machte. Kevin verrät im
Interview auch, welche Rolle dabei deutschen SEO-Urgesteine Marcus Tandler und
Marcus Tober spielten. Natürlich sprechen wir auch über die Remote-Kultur
amerikanischer Tech-Firmen. Zu guter Letzt gibt Kevin SEO Tipps für Shopify
Händler. Welcher Teil des Interviews war am inspirierendsten für Dich? Schreib
einen Kommentar! 🔍 Jetzt Domain für d...2021-06-1448 min
Tech Bound PodcastApril AMA: Startup SEO, reviving flat traffic, starting a new job, developing ideas & moreAll questions: https://twitter.com/Kevin_Indig/status/1382460583564480512Timestamps0:32 How does SEO look like in 3-6-12 months when you land a new job/start a new project in an agency vs startup vs enterprise environment?3:02 Which low-hanging fruit do you spot most often when checking out new sites? Perhaps divide it into small, SaaS (b2b), and large, inventory-based sites.4:12 If you could go back 5yrs and say one thing to your past SEO self what would it be?5:24 What is your most complex enterprise SEO project...2021-05-0526 min
Tech Bound PodcastGuillaume Cabane about Growth and becoming the VC of your timeGuillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn.Timestamps:0:00 Introduction1:23 Be the VC of your time4:28 The risk-taker and tinkerer mindset8:57 The first things Guillaume would look at when growing a company with strong PMF12:18 When to be CAC-efficient and...2021-04-1238 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMicro Conversions and the ROI of SEO with Kevin IndigKevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO. Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling. Micro Conversions map our trail of understanding of how valuable SEO really is now and into the future. [00:04:27] Kevin Indig’s history [00:07:24] What are the Director Of SEO responsibilities? [00:13:14] Did Shopify get flooded with help requests from new businesses during COVID? [00:15:50] Calculating the ROI on SEO [00:20:32] How ar...2021-03-1135 min
The Growth Leadership ShowEpisode #2 w/ Kevin Indig: How to Lead a Team While Staying Productive and Dealing with ConflictThe Growth Leadership Podcast👉 Go to http://growthreport.ch to receive all future episodes on growth marketing and personal leadership.Summary:Read Kevin Indig’s CV, and you cannot fail to be impressed! He’s the current SEO Lead at Shopify and has previously held the same title at companies such as G2, Searchmetrics, Atlassian, and Dailymotion, amongst others.Despite having a demanding job and a team of 30, Kevin is very in tune with maintaining his energy levels and ensures that as well as working hard he also takes time out to relax.2021-02-231h 14
Tech Bound PodcastNigel Stevens on SEO data, forecasting, and agency valueNigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers.Timestamps:0:00 Introduction1:16 How SEOs should think about data2:53 SEO opportunity sizing5:55 Translating traffic potential into Dollars7:16 Slicing traffic forecasts into scenarios8:46 Forecasting for different business models11:00 Micro conversions14:02 Nigel's tools15:37 Projecting traffic inhouse vs. agency-side18:30 What SEO agency clients...2021-02-0539 min
Tech Bound PodcastJimmy Daly: Succeeding at Content Marketing, Superpath, and career-buildingJimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.Timestamps:0:00 Introduction0:52 Why is there so much lukewarm content out there?2:56 What makes content marketing teams successful6:27 How the best content marketing teams measure their success9:13 Pitching the business impact of content marketing to...2021-01-2043 min
OMR Silicon Valley Update#019 Kevin Indig, SEO Chef von ShopifyHeute im OMR Silicon Valley Update: Kevin Indig, SEO Chef von Shopify.
Heute im OMR Silicon Valley Update: Kevin Indig, SEO Chef von Shopify.
Auch wenn Kevin Indig seit ein paar Monaten nicht mehr in San Francisco wohnt, sondern wie so viele andere in den letzten 12 Monaten dem Valley den Rücken gekehrt hat und nach Chicago gezogen ist, ist seine Geschichte nicht weniger beeindruckend.
Kevin hat eine derartige Vorzeige-Karriere im Valley hingelegt.
Er ist heute einer der Top SEOs weltweit und war bei Firmen wie Searchmetrics, Dailymotion, Atlassian, G2 und eben heute bei Shopfiy. Falls jemand S...2021-01-1953 min
Tech Bound PodcastWeekly Finds - Week 48, 2020Weekly Finds - Week 48, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-11-2511 min
Tech Bound PodcastAaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!Timestamps:0:00 Introduction0:01 Fanboying each other1:38 What to learn about content marketing from being a pastor and US Army officer7:08 Aaron's research process for copywriting10:58 What is "the code"?17:40 "ground zero" keywords19:10...2020-11-1851 min
Tech Bound PodcastWeekly Finds - 47Weekly Finds - 47 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-11-1809 min
Tech Bound PodcastTech Bound - Phil Nottingham - AudioPhil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more.Timestamps:0:00 Introduction0:51 Why is long-form video content to important for brands?5:18 Joe Rogan's success7:27 Deep musical theory, hardcore history, and tribal behavior9:31 Distribution of long-form content12:45 How Phil would grow a brand with video15:33 Finding and defining your target audience17:57 Wistia vs. Youtube23:06 Is Wistia better...2020-11-1340 min
Tech Bound PodcastWeekly Finds - Week 46, 2020Read it here: https://www.kevin-indig.com/weekly-finds-week-46-2020 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-11-1110 min
Tech Bound PodcastWeekly Finds - Week 45, 2020Get the full notes and more under https://www.kevin-indig.com/weekly-finds-week-45-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-11-0406 min
Tech Bound PodcastWeekly Finds - Week 44, 2020Subscribe to get the notes and more content: www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-10-2707 min
Tech Bound PodcastWeekly Finds - Week 43, 2020Weekly Finds - Week 43, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-10-2110 min
Tech Bound PodcastWeekly Finds - Week 42, 2020This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first.www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-10-1408 min
Tech Bound PodcastWeekly Finds - Week 41, 2020Weekly Finds - Week 41, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-10-0708 min
Tech Bound PodcastWeekly Finds - Week 40, 2020This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve.https://www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-09-3009 min
Tech Bound PodcastWeekly Finds - Week 39Weekly Finds - Week 39 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-09-2311 min
Tech Bound PodcastThe state of AI and SEO w/ Christopher PennChristopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics.In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process.Timestamps0:00 Introduction0:59 The impact of GPT-3 on SEO8:46 The AI-powered SEO process13:04 Using Markov Chains for analytics and conversion attribution18:25 Tools SEOs can...2020-09-2250 min
Tech Bound PodcastWeekly Finds - Week 37Weekly Finds - Week 37 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-09-0907 min
Tech Bound PodcastWeekly Finds - Week 36Weekly Finds - Week 36 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-09-0206 min
Tech Bound PodcastWeekly Finds - Week 35Weekly Finds - Week 35 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-08-2604 min
Tech Bound PodcastWeekly Finds - Week 34Weekly Finds episode #34https://www.kevin-indig.com/weekly-finds-week-34-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com2020-08-1806 min
Tech Bound PodcastSam Oh - The art of video storytellingSam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam aboutTelling stories with videosGrowing Ahrefs’ channelLearning by observationLink automationYoutube SEODo not - I repeat: DO NOT - miss this one. It’s a treat. A juicy, chocolate-wrapped story of a true Marketer.0:00 Introduction2:18 Agency exit3:55 joining AHREFS6:39 H...2020-07-2450 min
OMT Podcast"Google's Zukunft als universaler Wettbewerber" mit Kevin Indig | OMT-Podcast #031Unser 31. OMT-Podcast sollte ein ganz besonderer werden! Der Speaker der Campixx-Keynote Kevin Indig ist zu Gast und spricht mit OMT-Gründer Mario Jung über die aktuelle und zukünftige Rolle von Google als Wettbewerber. Welche Branchen haben es schwer? Welche Märkte werden vorerst nicht angegriffen? Alle Infos rund um die Zukunft des klassischen Online Marketings findet ihr hier in unserem Podcast!
Im Webinar gestellte Fragen:
- Ist SEO tot? (1:02.925)
- Woher nimmt Kevin Indig seine Daten über SEO und Google? (1:48.423)
- Weshalb sollte man sich, laut Kevin Indig, als SEO momentan besonders mit der fukünftigen Entwicklung von Google ausein...2020-04-0654 min
Tech Bound PodcastHow to dominate Influencer Marketing and Social Engineering w/ Joe SinkwitzIn this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert.Timestamps0:00 Introduction2:06 Bootstrapping Intellifluence6:27 How Joe caused the Payday Loan update8:25 Getting into hacking10:16 Manipulating opinions with Social Engineering14:46 How to defend against social engineering16:54 Online Reputation Management21:52 Influencer Marketing for dry topics26:32 The most efficient social channels as of now2019-12-181h 09
Tech Bound PodcastThe future of entities, Fraggles, and API indexing w/ Cindy KrumIn this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning.0:00 Introduction1:23 How Cindy started Mobile Moxie2:33 The challenge of writing a book4:47 New Mobile Moxie tools9:37 The implications of Apple’s App Store scandal11:50 why Cindy started Mobile Moxie15:15 Fraggles and how Cindy discovered them19:33 How to use Fraggles for SEO24:04 Wordpress Gutenberg and Indexing APIs38:55 Gary Illyes and Googler statements44:37 NLP and entity recognition2019-12-1155 min
Tech Bound PodcastMeasuring site performance the right way w/ Bartosz GoralewiczIn this episode of Tech Bound Conversations, I talk to Bartosz Goralewicz, CEO and founder of Onely, about:0:00 Intro01:10 How Americans sell vs how Europeans sell5:31 How Bartosz overcame his fear of cameras by starting a vlog16:45 How Bartosz’s mother in law got him to stop caring about his accent19:58 How Bartosz thinks and works21:56 How Onely is setup26:36 The form of meditation Bartosz practices32:38 Overcoming the problem of finding good SEOs42:42 Javascript prevents a lot of domains to fu...2019-11-211h 12
Tech Bound PodcastWhat SEOs should learn from Product DevelopmentIn this episode of Tech Bound Conversations, I talk to Malte Landwehr (VP of Product at Searchmetrics, a German SEO platform) about:0:00 How Germans show their love by forcing foreigners to drink Club-Mate.3:50 How Malte transitioned from one of the most respected German SEOs to product development9:20 The SEO agency Malte started that lead to a boot camp in Greece.21:11 Malte's fake Twitter accounts26:09 Why Malte wanted to "get out of SEO"28:36 Being data-informed vs. data-driven31:47 How Malte and his team came up with...2019-11-211h 00
Tech Bound PodcastWhy SEO Ranking Factors are category-specificIn this episode of Tech Bound Conversations, I talk to Jordan Koene (CEO of Searchmetrics Inc.) about:0:00 Intro1:49 The craziest story Jordan has from his time as Director of SEO at eBay6:41 What Jordan learned from his time at eBay9:03 Optimizing large sites at scale11:24 How ranking factors apply nowadays15:05 How to think about ranking factor studies18:22 The future of SEO ranking factors24:07 Increasing diversity in SERPS28:39 Category-specific SEO ranking factorswww.kevin-indig.com/tech-bound/...2019-11-2137 min
Tech Bound PodcastHow to build killer online businesses w/ Nick EubanksEverybody wants to build profitable online businesses but it's tough as nails. In this Tech Bound Conversation, I talk to Nick Eubanks from FromTheFuture about what makes an online business successful and how to build one.Timestamps:0:00 Intro1:17 Where Nick’s competitive drive is coming from4:18 Nick’s passion for cars5:49 What cars and online businesses have in common9:25 How Nick builds online businesses14:44 The cycle of bundling and unbundling16:44 What to do with content copy cats23:25 Using Eventbrite to occu...2019-11-2154 min
Yours in MarketingKevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 CrowdIn this episode of Yours in Marketing, we interview Kevin Indig, VP of SEO and Content at G2 Crowd. The discussion with Kevin Indig delves into what SEO will look like in 10 years, the growth goals at G2 Crowd, and finally learn how to create and act on new career opportunities. Episode Highlights: Kevin Indig shares his personal and career origin story. Kevin talks about going back to Germany in Hamburg for SEO and online marketing. What key lessons or principles did Kevin learn in Switzerland and Germany? What prompted Kevin Indig to move to Silicon Valley? What are the differ...2019-07-0243 min
Search Talk LiveInterview with Kevin Indig on How Companies Without Sales-Teams Structure Product & MarketingJoining us this week Kevin Indig of Athassian. Kevin brings his Expertise in technical SEO and working with fortune 500 companies all over the word grow and scale their agencies. Kevin Indig runs technical SEO @ Atlassian and is a startup mentor at the German Accelerator. He has 10 years of experience in SEO and Growth Hacking, helping Fortune 500 companies and start-ups in Europe and the USA to grow. He worked with brands like eBay, Bosch, Samsung, Daily motion, Pinterest, Columbia, UBS and many others.2017-11-281h 01
Experts On The Wire (An SEO Podcast!)083: How To Win At In House, Large Scale SEO w/Kevin Indig of AtlassianFor some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs […]
The post 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian appeared first on Evolving SEO.2017-10-121h 07