Shows
Hello, Content!S1 E9 | Using Data in Experimentation Frameworks with Ben LabayThis week, Kevin and Rachel chat with Ben Labay, Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization.
Learn more about T3 Custom at t3custom.com and speakMoney at speakmoney.xyz
Theme music by Cake Without Candles2023-04-2736 minHello, Content!S1 E8 | Is the Blog Dead? Atomizing Content is the FutureEveryone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin and Rachel are joined by Charles Samuel, our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead.
Learn more about T3 Custom at t3custom.com and speakMoney at speakmoney.xyz
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Hello, Content!S1 E7 | Fostering Experimentation Culture + Demand Generation with Tory KindlickThis week, Kevin and Rachel chat with Tory Kindlick, VP Demand Generation at Refine Labs, about the principles of building a culture of experimentation through strategic budget and hiring decisions. Of course, we also took the time to pick Tory’s brain on the state of demand gen today, covering the importance of self-reported attribution and rethinking content ROI.
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Theme music by Cake Without Candles2023-03-1637 minHello, Content!S1 E6 | The Ethical Questions of AI with Paul RoetzerThe last few months have shown us that AI technologies have hit the tipping point and gone mainstream—especially in marketing use cases.
The value of utilizing AI is clear, but this revolutionary technology presents many ethical questions we must consider. In this episode, Kevin is joined by Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss the responsible use of AI by marketers.
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Check out Data Quality Camp on Slack.
2023-03-0925 minHello, Content!S1 E5 | Data Deep Dive with Chad SandersonIn this episode of Hello, Content! Kevin chatted with Chad Sanderson, Chief Operator at Data Quality Camp about all things data with a side of AI and machine learning. They cover the role of data in your marketing strategies, how Chad grew his LinkedIn following to 40k in one year, data contracts, and why quality data is imperative for AI and ML models.
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Check out Data Quality Camp on Slack.
2023-03-0234 minHello, Content!S1 E4 | Marketing Through a Recession with Alex Birkett & Carlos HidalgoThis week, host Kevin Lund talks with Alex Birkett, Co-founder at Omniscient Digital, and Carlos Hidalgo, former Chief Revenue Officer at Demand Spring about strategies for marketing during a recession.
They give tips and strategies for marketing leaders on everything from budget allocation to leading your team through uncertain times.
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Theme music by Cake Without Candles2023-02-2337 minHello, Content!S1 E3 | AI Isn’t Coming For Your Content Job with May HabibIn this episode, Kevin Lund is joined by Writer CEO May Habib to talk about using in content workflows, common hesitancies with AI software adoption, and the implications of generative AI for content writers, editors, and strategists.
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Theme music by Cake Without Candles2023-02-1622 minHello, Content!S1 E2 | How NOT to Market to Gen Z with Gia LeeIn this episode, Kevin Lund sits down with Gia Lee of NinetyEight, an agency that specializes in connecting brands with Gen Z. They debunk common stereotypes about Gen Z, using TikTok comments to your advantage, and why Gen Z may not be all-in on the metaverse.
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Theme music by Cake Without Candles2023-02-1628 minHello, Content!S1 E1 | What Comes After the Web3 Winter with Jeff Kauffman Jr.In this episode, Kevin Lund is joined by Jeff Kauffman Jr. of JUMP to discuss what comes after the current Web3 winter. They talk about why Web3 has slowed down, possibilities for Web3 technologies moving forward, and Jeff’s wildest visions of the future.
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Theme music by Cake Without Candles2023-02-1626 min
Hello, Content!Welcome to Hello, Content!Welcome to Season 1 of Hello, Content!, the podcast where we'll explore the forces shaping the future of content marketing.
More information is available here: speakmoney.xyz2023-02-0500 min