Shows
Market Proof Marketing: Home Builder Marketing InsightsEp 354: Get CuriousMarket Proof Marketing · Ep 354: Get Curious
Kevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin...2024-09-1949 min
Market Proof Marketing: Home Builder Marketing InsightsEp 346: Kick Them Off The FenceIn this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's 2024-07-2556 min
Market Proof Marketing: Home Builder Marketing InsightsEp 345: Thinking Through EventsIn this episode, Kevin Oakley is joined byAndrew Peekand the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike 2024-07-1855 min
Market Proof Marketing: Home Builder Marketing InsightsEp 344: The Downfalls of AutomationIn this episode, Kevin Oakley is joined byAndrew Peekand Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popu2024-07-1151 min
Market Proof Marketing: Home Builder Marketing InsightsEp 343: Bringing Variety To RemarketingIn this episode, Kevin Oakley is joined byAndrew Peek andJackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic cente2024-07-031h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 340: Don't Get ComfortableIn this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market 2024-06-1150 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Ep: Understanding Googles Core Vitals with Dennis O'NeilLike and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their2024-06-1044 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Ep: The Reality Of AI with John Cecilian Jr. In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They sim2024-06-0724 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Ep: The Reality Of AI with John Cecilian Jr.🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They simplify data, digital marketing, and operations by centralizing the entire new home buying process! Kevin and John sit down to discuss AI, the over fascination with it, how it can be beneficial and how it's being used negatively. You can view Kevin's post that sparked this conversation here.Kevi...2024-06-0724 min
Market Proof Marketing: Home Builder Marketing InsightsEp 338: Back to the BasicsIn this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout2024-05-301h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 335: It’s Not Slow, You’re SlowLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who dont, suggesting that Marketing and Online Sales ar2024-05-0857 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Episode: The Psychology of Customer Happiness with Paul CardisLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3.Paul dissects what Customer Experience truly means and how it has evolved over the years and walks us through the ON3 T2024-04-2936 min
Market Proof Marketing: Home Builder Marketing InsightsEp 334: Lead Attribution is BrokenLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations theyve seen from embracing objections to endless specification filters and Kevi2024-04-1257 min
Market Proof Marketing: Home Builder Marketing InsightsEp 333: Perspectives on PersonasLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell andAndrew Peek! The Masters is happening near Beths residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth disc2024-04-101h 20
Market Proof Marketing: Home Builder Marketing InsightsGuest Episode: A Deeper Look Into The NAR Settlement with Rob HahnLike and subscribe on your favorite platform! In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and2024-03-2938 min
Market Proof Marketing: Home Builder Marketing InsightsEp 328: IBS 2024 RecapLike and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinskihop on for a quick episode to give their recap on the 2024 International Builders Show! Their one word takeaway from the show is accountabilit2024-03-0719 min
Market Proof Marketing: Home Builder Marketing InsightsEp 324: Inspiration in Unusual PlacesLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s ma2024-02-081h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 322: The Complexity of SimplicityLike and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of lea2024-01-2551 min
Market Proof Marketing: Home Builder Marketing InsightsEp 322: The Complexity of SimplicityLike and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.St...2024-01-2551 min
Market Proof Marketing: Home Builder Marketing InsightsEp 320: Reframing "Success"Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, 2024-01-111h 07
Market Proof Marketing: Home Builder Marketing InsightsEp 319: Happy New Year!Like and subscribe on your favorite platform!Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity.Kevin's 3 must reads on human psychology: Influence: S2024-01-0406 min
Market Proof Marketing: Home Builder Marketing InsightsEp 317: The Vibe SessionLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to d2023-12-211h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 316: Re-Prioritizing The ConsumerLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone 2023-12-141h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 313: Chatbot ControversyMarket Proof Marketing Ep 313: Chatbot ControversyIn this episode, Kevin Oakley is joined by Julie Jarnagin and Andrew Peek. The team starts off by giving controversial opinions on chatbots and discuss the idea that its better to be good at a lot of di2023-11-2358 min
Market Proof Marketing: Home Builder Marketing InsightsEp 308: The Lag EffectMarket Proof Marketing Ep 308: The Lag EffectIn this episode, Kevin Oakley is joined by Andrew Peek and special guest Amanda Martin, an Online Sales Coach here at DYC! Amanda gives some insight into personalization and how far an OSC should go to find a2023-10-261h 11
Market Proof Marketing: Home Builder Marketing InsightsEp 307: The Warehouse Of Empty PromisesMarket Proof Marketing Ep 307: The Warehouse Of Empty PromisesIn this episode, Kevin Oakley is joined byBeth RussellandJulie Jarnagin! The team dives into marketers who are struggling to integrate sales teams that want to be involved. Their advice: T2023-10-191h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 298: Building Certainty for the Uncertain Builder With Julie JarnaginMarket Proof Marketing · Ep 298: Building Certainty For The Uncertain Builders with Julie JarnaginIn this episode, Kevin Oakley is joined by our very own Julie Jarnagin to talk about her new book Building Certainty! Julie gives us an inside look into what she believes to be the most valuable takeaways as well as her reasons for writing this book in the first place. Content can be a source of pain for builders, but Julie has simplified the process and created a guide to make it that much easier!Kevin and Julie discuss:Her NEW boo...2023-08-2124 min
Market Proof Marketing: Home Builder Marketing InsightsEp 288: Don't Have a BiasMarket Proof Marketing · Ep 288: Don't Have a BiasIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski talk in depth about GA4, how having a bias can ruin opportunities and how preparation for things to come prevents problems in the future both at home and at work. They discuss the extraverted traits that OSC’s need to have in order to be successful even if they aren’t naturally extroverted and share ways to tap into that side of themselves.Story Time (04:19)Andrew is finding something new everyday in GA4.Jackie is living b...2023-06-291h 08
Market Proof Marketing: Home Builder Marketing InsightsEp 284: What's Your Tendency?Market Proof Marketing · Ep 284: What's Your Tendency?In this episode, Kevin Oakley, Andrew Peek and Jen Barkan talk about the need for human connection and humanity in a world that grows more automated everyday. They discuss “The Four Tendencies” by Gretchen Rubin and share which tendency they think they are now vs what they used to be and talk about the missed opportunities they see in sales.Story Time (06:41)Jen got a new tattoo in honor of her dog and is amazed how much better the experience than 25 years ago.Andrew has his grandm...2023-06-081h 10
Market Proof Marketing: Home Builder Marketing InsightsEp 279: Breaking Out Of LimitationsMarket Proof Marketing · Ep 279 Breaking Out of LimitationsIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They discuss why Facebook is riddled with older generations leading Gen Z to avoid it and Andrew breaks down the term "cheugy".Story Time (08:23)Jackie’s husband created an out-of...2023-05-181h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 276: Lawsuits and Listings with Rob HahnMarket Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process. Kevin Oakley and Rob discuss:Cases Burnett and Moehrl and the financial impacts both wi...2023-05-0158 min
Market Proof Marketing: Home Builder Marketing InsightsEp 275: Ai Drops New Music, But Should It?Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if that were to happen.Story Time (06:01)Andrew say...2023-04-2755 min
Market Proof Marketing: Home Builder Marketing InsightsEp 274: Make the Circle BiggerMarket Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways of creating new onesAndrew shares that Google ads is still a mystery for many of the...2023-04-201h 04
Market Proof Marketing: Home Builder Marketing InsightsEp 271: The Art of Curating a Successful Conference with Greg FusonMarket Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events.
Kevin and Greg discuss:
What makes PCBC different from other conferences in our industry
What to expect at PCBC this year
The i...2023-04-0328 min
Market Proof Marketing: Home Builder Marketing InsightsEp 270: Imposter SyndromeMarket Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career.
Story Time (15:47)
Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision?
Julie shares an exp...2023-03-3047 min
Market Proof Marketing: Home Builder Marketing InsightsEp 265: Why Marketers Shouldn't Target ThemselvesMarket Proof Marketing · Why Marketers Shouldn't Target Themselves
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets, Paired Homes, Townhomes, etc. and how we think people search for those homes vs. how people actually start...2023-03-0253 min
Market Proof Marketing: Home Builder Marketing InsightsEp 264: Is The Spring Selling Season Here?Market Proof Marketing · Is The Spring Selling Season Here?
Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a pleasant customer experience with 0 human interactions.Kevin has never been more excited because conversations are finally sounding both rational and achievable. Plus Kevin discusses the...2023-02-231h 05
Market Proof Marketing: Home Builder Marketing InsightsEp 260: Goal Setting: Name It and Claim ItMarket Proof Marketing · Goal Setting: Name It and Claim It
Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home builder marketing conversion rates.Story Time (2:43)Jessie shares the 2022 Q4 Online Sales Benchmark data.Andrew shares why your marketing impacts your own marketing conversion rates and how...2023-02-0208 min
Market Proof Marketing: Home Builder Marketing InsightsEp 256: Activate Your Skills for 2023Market Proof Marketing · Activate Your Skills for 2023
Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience. Story Time (8:08)Jen Barkan talks about the energy we need to bring for the new year and how energy transfers from the OSC to the customer. Kevin shares why he thinks everyone has a new years personalityAndrew discusses home builder reputation management regarding a friend who...2023-01-1250 min
Market Proof Marketing: Home Builder Marketing InsightsEp 255: Revenue Supporting Marketing ReportsMarket Proof Marketing · Revenue Supporting Marketing Reports
Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating revenue for their builder. Plus why the quality of your leads needs to be assessed and how why you need to stop them if bots are filling your CRM system. Story Time (4:40)Bryce shares why the new year is a good time to clean up your accounts.Andrew explains why if your google ad’s cost-per-click is over $2, something is wrong and inef...2022-12-2951 min
Market Proof Marketing: Home Builder Marketing InsightsEp 254: Beware AttributionMarket Proof Marketing · Ep 254: Beware Attribution
Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more!Story Time (4:43)Julie recommends being curious and asking questions as your new year's resolution for 2023.Andrew shares an amazing analogy to shopping at the grocery store to how to think about budgeting Kevin shares how one builder spent $41k in bing ads befo...2022-12-221h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 251: This Is The Worst Time To Be BoringMarket Proof Marketing · This Is The Worst Time To Be Boring
Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. Story Time (3:58)Julie shares her favorite productivity hacks to help when task lists seem too long.Andrew talks about building intuition towards your ads throu...2022-11-241h 06
Market Proof Marketing: Home Builder Marketing InsightsEp 236: Why We Are All In SalesMarket Proof Marketing · Why We Are All In Sales
Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.Story Time (8:20)Jen shifts from easy mode to work mode in online sales and her family life.Andrew’s new shoes have more content than a new construction home, that’s wrong.Kevin is going...2022-09-081h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 226: The $$$ Value of Making Outbound CallsMarket Proof Marketing · The $$$ Value of Outbound Calls
Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site agents, the habits of a healthy marketing department, and Kevin recommends watching out for out-of-industry “Ambulance Chasers.”Story TimeJessie shares the positive data behind one bui...2022-07-1449 min
Market Proof Marketing: Home Builder Marketing InsightsEp 218: The End Is Near for Google Analytics 3! Prep GA4 nowMarket Proof Marketing · The End Is Near for Google Analytics 3! Prep GA4 now
Dennis O'Neil and Molly White join Andrew Peek to discuss the sunsetting of Google Analytics 3 (GA3) on July 1, 2023, and how to prepare for Google Analytics 4 (GA4) now. They review the differences between GA3 and GA4 and discuss why now is the time to create your new account so you can have year-over-year data when the mandatory change occurs next year. Plus they discuss the biggest challenges they believe markers will have to overcome to use and understand GA4....2022-06-0651 min
Market Proof Marketing: Home Builder Marketing InsightsEp 216: It’s Time To Show The WorkMarket Proof Marketing · It’s Time To Show Your Work
Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copying marketing homework from other builders as we shift into a different market and he shares year-over-year data changes for homebuilder website traffic from 2021 and 2019.Story Ti...2022-05-2658 min
Market Proof Marketing: Home Builder Marketing InsightsEp 213: Builder 100 Recap + What Is An Appointment?Market Proof Marketing · Builder 100 Recap + What Is An Appointment?
Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference between automatic and manual scoring of leads. Plus, Kevin shares stories from his latest Builder 100 trip, the team discusses why builders need to focus on building relationships, and why you should start getting excited about the upcoming Market Proof Awards!Story Time (1:45)Jessie is not only the G.O.A.T. but she also owns 2 goats! She shares why bui...2022-05-121h 11
Market Proof Marketing: Home Builder Marketing InsightsEp 212: Here Comes The Massive Housing Disruption with Rob HahnMarket Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn
Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensation for real estate agents and what builders need to know. They touch on the illusion of permanence in the industry, the impact of the rising interest rates, and more.Kevin Oakley and Robert discuss:Why th...2022-05-0958 min
Market Proof Marketing: Home Builder Marketing InsightsEp 210: Selling Homes Predictably with Kimberly MackeyMarket Proof Marketing · Selling Homes Predictably with Kimberly Mackey
Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they know where they are currently at when it comes to community-level web traffic, leads, and sales. Kevin Oakley and Kimberly discuss:What 10 | 5 | 2 | 1 means to home buildersWhy marketers need to pay attention to the even-flow production scheduleHow the Law of Inert...2022-05-0247 min
Market Proof Marketing: Home Builder Marketing InsightsEp 207: Beyond the WOW of Augmented RealityMarket Proof Marketing · Beyond the WOW of Augmented Reality
Kevin Oakley is joined by Richard Penny, CEO at Reactar Labs | Creators of homeAR.io. They discuss how home builders are utilizing augmented reality to help buyers visualize their new home, in detail, at each step of their home buying journey. Richard shares what sparked his journey into AR and how they're able to quickly turn any home design into a pre-build AR walkthrough experience.Kevin Oakley and Richard also discuss:How Richard’s personal new home buyi...2022-04-1929 min
Market Proof Marketing: Home Builder Marketing InsightsEp 204: Atypical Home Selling Season Data with Qadra EvansMarket Proof Marketing · Atypical Home Selling Season Data with Qadra Evans
Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. Kevin Oakley, Andrew Peek, and Qadra Evans also discuss:Over 9,000 buyers were surveyed for...2022-04-0441 min
Market Proof Marketing: Home Builder Marketing InsightsEp 203: Make Yourself IrreplaceableMarket Proof Marketing · Make Yourself Irreplaceable
Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who you are and what you bring to your team.
Story Time (1:37) Bryce discusses a company that aggressively chased her business, set the customer experience expectation high, then quickly ruined the customer experience when they disappear and no...2022-03-3053 min
Market Proof Marketing: Home Builder Marketing InsightsEp 202: Why Builders Online Shopping Carts Are DifferentMarket Proof Marketing · Why Builders Online Shopping Carts Are Different
Kevin Oakley is joined by Jason Hardy, the Co-Founder, and CEO of Ownly. Jason describes Ownly’s vision to become the “Shopify” for new construction and allow builders the ability to embed a shopping cart and check out experience on their website. Kevin Oakley and Jason Hardy also discuss:Why the customer, and not technology, needs to be put first in the buying online experience. How the transparency of a car buying experience inspired the creation of Ownly.Why Ownly lean...2022-03-2841 min
Market Proof Marketing: Home Builder Marketing InsightsEp 200: The 200th Episode Milestone!Market Proof Marketing · The 200th Episode Milestone!
Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels! They share some of the original name ideas for the podcast, they discuss what "easy" would mean in the home building world, and after running ad tests, Kevin has found a solution to improving Facebook ads.
Story Time (1:27) Julie shares the quote "Convenience makes things easy but without regard to whether easiness is truly what's most valuable in any give...2022-03-2432 min
Market Proof Marketing: Home Builder Marketing InsightsEp 201: Creating Consumable Content with Megan WestMarket Proof Marketing · Creating Consumable Content with Megan West
Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel one-on-one content pieces. Megan also shares how she successfully teamed up with a design partner who created 20 week...2022-03-2038 min
Market Proof Marketing: Home Builder Marketing InsightsEp 198: Create Once, Publish Everywhere (COPE) with Savannah PaverMarket Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver
Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so important for any company’s business. 2022-03-0735 min
Market Proof Marketing: Home Builder Marketing InsightsEp 196: Getting More Out Of Google AdWordsMarket Proof Marketing · Getting More Out Of Google AdWords
Kevin Oakley, Andrew Peek, Samantha Matlock discuss how to find more opportunities in google ads, the QR code ad from the Super Bowl, Kevin shares the lessons learned from his first professional speaking gig 10 years ago, and more!
Story Time (2:40) Sam has officially moved into her brand new home in Colorado, and she is the first resident. Andrew shares how to think about google ads and how you can create more opportunities through increasing the ad bidsKevin thanks Carol...2022-02-2450 min
Market Proof Marketing: Home Builder Marketing InsightsEp 195: Technology & Real Estate With Spencer RascoffMarket Proof Marketing · Technology & Real Estate With Spencer Rascoff
Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for the industry: S.F.B.C.O. which stands for Single Family Built for Co...2022-02-2141 min
Market Proof Marketing: Home Builder Marketing InsightsEp 185: What You Need To Track On Your WebsiteMarket Proof Marketing · What You Need to Track On Your Website
Kevin Oakley, Andrew Peek, Becca Thomas discuss events vs. goals in google analytics and what you should and should not track on your website. Plus they dive into Zillow adding SharePlay, TikTok now being the most visited website on the internet, & Kevin also shares his experience moving into his new home!
Story Time (02:42)Becca would like to remind everyone to review your website’s conversions goals you currently have set up in google analytics.Andrew shares his exper...2022-01-0640 min
Market Proof Marketing: Home Builder Marketing InsightsEp 182: Why Passion and Persistence Always PrevailsMarket Proof Marketing · Why Passion and Persistence Always Prevails
Kevin Oakley, Andrew Peek, Jen Barkan discuss why passion and persistence will always help you prevail when it comes to your career, the Q3 Online Sales Benchmarks, the 3 phases of the consumer journey pre-purchase and why everyone (Kevin included) has been screwing this up, and more!
Story Time (1:31)Jen’s son Sam is getting a collegiate baseball offer! She shares a story of his persistence through adversity and why he had to be passionate and step up his game...2021-12-1647 min
Market Proof Marketing: Home Builder Marketing InsightsEp 180: Best Professional Development SeriesMarket Proof Marketing · Best Professional Development Series
Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expectations, the Q3 Online Sales Benchmarks for home builders, Ivy Zelman, and real estate in the metaverse.
...2021-12-0948 min
Market Proof Marketing: Home Builder Marketing InsightsEp 176: Winter Cleaning For MarketingMarket Proof Marketing · Winter Cleaning For Marketing
Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more.
Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how th...2021-11-1141 min
Market Proof Marketing: Home Builder Marketing InsightsEp 170: Perpetual Learning For Professional Development
Market Proof Marketing · Perpetual Learning For Professional DevelopmentWow, we’ve got a full house for this episode! Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more!
Story Time (01:33)
Jen is coming in with nothing but love today! September was No OSC Left Behind Month and she gives a shout-out to all the har...2021-10-1447 min
Market Proof Marketing: Home Builder Marketing InsightsEp 166: Is The Home Priced Too High Or Do You Need Better Marketing?
Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing.
Story Time (02:16)
Andrew shares his experience with Amazon’s...2021-09-2350 min
Market Proof Marketing: Home Builder Marketing InsightsEp 164: Online Sales Professionals vs. Amateurs
Market Proof Marketing · Online Sales Professionals vs Amateurs
Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again.
Story Time (02:53)
Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by their on-site team and the recommendations she provided.
Andrew shares how he taug...2021-09-0953 min
Market Proof Marketing: Home Builder Marketing InsightsEp 155: Is Frictionless Virtual Homebuying Attainable?
Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and more!
Story Time (2:11)
Jackie had a surprise guest at her house this week...2021-07-0151 min
Market Proof Marketing: Home Builder Marketing InsightsEp 154: Stretching Your Creative Content Muscles
Market Proof Marketing · Stretching Your Creative Content Muscles
Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more!
Story Time (1:30)
Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber p...2021-06-241h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 151.5: The New 2021 Online Sales Benchmarks for Q1
Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results
For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shares the exciting news that is the Market Proof Awards are now open for entries, so be...2021-06-0836 min
Market Proof Marketing: Home Builder Marketing InsightsEp 151: Content Calendar Conversations
Market Proof Marketing · Content Calendar Conversations
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible.
Story Time (4:05)
Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on creative content solutions.
Andrew discusses why a content calendar template isn’t a one size fits all item...2021-06-0347 min
Market Proof Marketing: Home Builder Marketing InsightsEp 149: Build-to-Rent Q&A with Noel Christopher
Market Proof Marketing · Build-to-Rent Q&A with Noel Christopher
Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. Also in this episode, Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the hesitancy being seen in potential home buyers due to them not understanding how to purchase a home from builders.
Story Time (1:53)
Jackie shares the story of a home builder who was so excited to come to the Summit in August that they cracked t...2021-05-201h 30
Market Proof Marketing: Home Builder Marketing InsightsEp 147: The Market Proof Awards & CallRail Updates with Madelyn Wing
Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing
Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how they listen to home builders and their needs when creating and updating existing features.
Story Time (1:05)
Jackie Lipinski is proud to announce the new Market Proof Marketing podcast graphics are here!
Andrew Peek sh...2021-05-051h 40
Market Proof Marketing: Home Builder Marketing InsightsEp 146: Reducing Chaos For “Buy Online”
Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online”
Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy Online” problem when in fact, they seem to be creating more chaos for their company and their customers.
Story Time (1:15)
Jackie Lipinski wants to remind builders that google data studio is a great res...2021-04-2953 minMarket Proof Marketing: Home Builder Marketing InsightsEp 145: Priority Lists for Online Sales
Market Proof Marketing · The Rules Are Changing
Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-changing market, and how some home buyers are taking the term Online Sales “Counselors” very literally. Mike and Jen also discuss how management needs to understand that Online Sales Specialists’ data is g...2021-04-231h 13Market Proof Marketing: Home Builder Marketing InsightsEp 144: 2022 Market Predictions and Beyond
Market Proof Marketing · 2022 Market Predictions and Beyond
Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings.
Story Time (1:00)
Jackie Askews shares with the team that after seven months of building a new construction home, her township has made the process so difficult and expensive that her fa...2021-04-1557 minMarket Proof Marketing: Home Builder Marketing InsightsEp 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, they touch on the future of technology and how it can apply when purchasing a new home, and they discuss the benefits homebuilders have over resale homes.
Also in this episode, the Do You Convert team discusse...2021-04-071h 40Market Proof Marketing: Home Builder Marketing InsightsEp 142: Builders Choosing Intentionally NOT To Sell Homes
Market Proof Marketing · Ep 142: Builders Choosing Intentionally NOT To Sell Homes
Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board.
Story Time (7:37)
Jackie Lipinski has to learn...2021-04-0151 minMarket Proof Marketing: Home Builder Marketing InsightsEp 95.5: Virtual Tours, Martech and Social Ad Spend
Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz.
Story Time (4:09)
Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts.
In the News (13:08)
Virtual, robot and solo home touring soar as social distancing hits the housing market amid coronavirus fear (CNBC.com)
It’s time to evaluate your martech budget (MarketingLand.com)
Question of the Week (31:43)
If you run carousel ads on soc...2020-04-0949 min
Market Proof Marketing: Home Builder Marketing InsightsEp 94.5: Communication (Done Carefully) is Key
Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads.
Story Time (1:09)
When it comes to mass mail, Jackie cautions the pitfalls of over communication.
Andrew notes the importance of being comfortable with your marketing platforms.
Kevin has some advice for managers in communication with your team: respond to emotions, but manage to the numbers. Also:
The dif...2020-04-0232 minMarket Proof Marketing: Home Builder Marketing InsightsEp 93: Builder Survey, iBuyers and Social Ads
Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions.
Story Time (1:39)
Becca attends a wedding where no hugging, dancing or hand shaking was allowed.
Andrew realizes 6 feet is not a normal distance to keep from people in everyday life.
Kevin wonders when the elbow bump emoji is coming…
Observations/Comments on Market Conditions (9:24)...2020-03-2343 minMarket Proof Marketing: Home Builder Marketing InsightsEp 90: Preparing for Coronavirus
Thaïs was away this week at the Online Sales Academy, so our apologies for publishing this episode later than usual!
This week, Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to short-term changes in consumer behavior. Plus the latest news from Facebook and Google…
Story Time (1:19)
Becca: It’s new community season! Make sure you’re using social ads that point to a landing page that’s integrated with your CRM.
Andrew: How new marketers can get up to speed when they join...2020-03-0947 minMarket Proof Marketing: Home Builder Marketing InsightsEp 75: Extended Story Time with Kevin
This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy!
Story Time:
The Oakley’s begin the process of looking for their next home – and things don’t all go quite as expected
The minimum standard for digital marketing keeps getting higher and higher. If you’ve rely heavily on the MLS to drive sales you might relate.
News and Q&A : (25:00)
Deadline for nominations to Professional Builder’s 40 Under 40 is Monday November 25th!
Facebook is offering to give home builder...2019-11-2435 minMarket Proof Marketing: Home Builder Marketing InsightsEp 67: Marketing Canadian-Style with Justin Nolette
This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches.
News: (1:02)
Facebook and Google antitrust investigations: all you need to know (theguardian.com)
360 Topic of the Week – Marketing Canadian-Style with Justin Nolette (4:12)
Building homes during Canadian winters
Justin’s origin story and his background in the...2019-09-1934 minMarket Proof Marketing: Home Builder Marketing InsightsEp 62: Hot Topics and What’s Next in Online Marketing
This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers!
Story Time (3:17)
Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy.
It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work.
Which is more important – attribution or analytics? Andrew gives the scoop.
News: (15:36)
DYC’s Online Secret Shop is now...2019-08-151h 23Market Proof Marketing: Home Builder Marketing InsightsEp 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel
Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application.
Story Time (1:15)
Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs…
Becca ponders when it’s appropriate to send ad traffic to blog posts rather than landing pages.
Our first MPM voicemail!
News (10:40...2019-08-0952 minMarket Proof Marketing: Home Builder Marketing InsightsEp 55: Social, Confidence and Content – 3 Mini Topics
Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no photos, and the best way to learn Google products.
Story Time
Andrew is finally getting all his issues resolved on his new home.
Becca has her 30-day “fix-it” appointment. The crooked wall is fixed!
Jackie’s cat, Luna, goes on a diet...2019-06-2037 minMarket Proof Marketing: Home Builder Marketing InsightsEp 54: Real Estate Chaos – Close To Home With Mike Lyon
Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe how the buyer actually found out the home existed… or maybe it will turn out exactly as you’d expect?
Story Time
Kevin’s 40 Under 40 talk isn’t going to be the normal style
Andrew shares his thoughts from interviewing quite a bit...2019-06-131h 07Market Proof Marketing: Home Builder Marketing InsightsEp 53: Selling Houses On The Side
Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and Insta.
DYC is HIRING! (Come Join Us!)
now.doyouconvert.com/grow to apply
Looking for one more fantastic home builder marketers to join our team
Story Time
Andrew talks about the most important part of budgeting for a digital campaign
Jackie as...2019-05-2045 minMarket Proof Marketing: Home Builder Marketing InsightsEp 52: Design Studios with Jane Meagher
Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America!
DYC is HIRING! (Come Join Us!)
now.doyouconvert.com/grow to apply
We’ve already hired a Content & Event Manager who is joining us in June, but we are also looking for two more marketers to join our team
Story Time
Kevin explai...2019-05-131h 03Market Proof Marketing: Home Builder Marketing InsightsEp 47: Real Questions from IBS2019
Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you want answered? Email show at doyouconvert.com
Story Time
Jackie shares a secret shop experience that left her wanting
Andrew had his call with a Google Rep today, so he’s got to get that off his chest
Kevin shares hi...2019-03-1258 minMarket Proof Marketing: Home Builder Marketing InsightsEp 40: A Tale Of Two (Pre-Start) Homes
Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities?
Story Time
Creepy ads are targeting Andrew (and his new home progress)
Becca is feeling a bit left out in the cold
An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers
Kevin wants you to dig into “targeted display” and has an update about Builder Magazine’s social media article
News (8:22)
Agorap...2018-12-1746 minMarket Proof Marketing: Home Builder Marketing InsightsEp 37: Headlines Can Be Deceiving
Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that isn’t as relative to getting real sales results today. Focusing on the right metrics matters, and in this case, we don’t think they did…
Story Time
Andrew’s inspired by a piece of equipment found on concrete mixing trucks
Becca ha...2018-11-0753 minMarket Proof Marketing: Home Builder Marketing InsightsEp 33: Trash Your Marketing Calendar
This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons.
Story Time
Andrew’s falling deeper in love with Amazon and their products.
Becca’s building a new house!
Kevin wants you to make sure you are conscious of the trade-off between results and efficiency – sometimes doing this a less efficient way is better.
News
Snapchat and Amazon may be looking to team up (or more?)
Amazon...2018-10-091h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 26: Tell A Good Story – Or Die (with Jeff Turner)
Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too good to cut short!
Story Time
Andrew joined a new gym!
Kevin is trying to help his brother sell his house – because the listing agent is a bit old school.
News
FB wants to update your Business Page
A big shiny new AR he...2018-08-121h 23
Market Proof Marketing: Home Builder Marketing InsightsEp 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)
The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness.
Small Talk
A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects
Story Time
Andrew wants you to have a dedicated time on your calendar for testing new ideas
Kevin recommends that everyone signs up for a free UptimeRobot.com account to get al...2018-08-061h 05
Market Proof Marketing: Home Builder Marketing InsightsEp 18: Broker & Agent Insights
Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves.
Story Time
Andrew shares that sometimes what you lose (targeting options in this case) isn’t as important as what you gain
Kevin tells a tale of a marketing leader who thought they could get away with never going into their CRM…
News
Trying to disrupt real estate without partnering with agents? You might...2018-06-151h 06
Market Proof Marketing: Home Builder Marketing InsightsEp 17: Conversation on Visualization
You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more!
Story Time
Andrew is getting harassed by Google and Facebook reps – are you?
Kevin is amused that Kroger thinks free cookies may help fight off Amazon instead of matching their level of innovation
News
More paid search results coming from mobile – but ad spending on mobile still lagging
B2C brands shifting ad spend away from FB in favor of… billboard...2018-06-091h 11
Market Proof Marketing: Home Builder Marketing InsightsEp 15: Analytics Like McDonalds
Andrew is in Kevin’s basement for the first-ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy!
Story Time
Andrew’s home keeps getting smarter – August Door Lock
Kevin spent some time giving back in Guatemala with his family – Watch videos 1 & 2
News
Zillow CEO gives additional insight into their new strategy on Mad Money
Facebook more popular than ever after “scandal”
Update on google and your other options – bit.ly or Rebrandly360 Topic Of The Week
Google Analytics Basics – Kevin & Andrew break down their f...2018-05-261h 02
Market Proof Marketing: Home Builder Marketing InsightsEp 10: Tracking Ad Effectiveness
Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you!
Story Time
Andrew is still talking about pictures! This time they were on the builder’s site… but hidden?
Kevin interviewed two marketing candidates – learn why one made a much better impression.
News
Check to see which apps can see your Facebook data
Kevin & Andrew’s take on Zuck’s testimony – with audio clips!
Native ads are a REALLY big deal – are they worth it?
Google link shortener is (mostly) gone. RIP.
360 Topic Of The Week
Get better at tracking res...2018-04-1352 min
Market Proof Marketing: Home Builder Marketing InsightsEp 7: Content That Sells
What is content marketing, and how can it help you sell more homes? (and Kevin records his audio in a tin can – apologies)
Story Time
Nike really wants Andrew to buy some shoes
Kevin tries to justify why he spent too much money on cologne
News
Facebook is DYING!!! Right?
Adwords Interface Upgrade
Your Users Don’t Need to ‘Learn More’
Inventory Homes are HOT
360 Topic Of The Week
Content Marketing (and Twitter) – with special guest Will Duderstadt
Question Of The Week
Sometimes Marketers Need A Change Of Scenery
Misc Links
Will It Blend? Content mar...2018-03-241h 11
Market Proof Marketing: Home Builder Marketing InsightsEp 6: Efficient and Effective
If you had to pick between effectiveness and efficiency – which would you choose?
Story Time
Kevin is actually enjoying personal Twitter use?!
Andrew goes to the gym at 5am
Kevin got an AMAZING gift… even though some parts were leftovers
News
Toys R Us Is Closing – Why?
SERPs Are Getting Longer
Google May Double Your Daily Budget Without Asking
Lawyers Get Into Trouble For Violating Google’s Review Policies
360 Topic Of The Week
Efficient & Effective – with special guest Mike Lyon
Question Of The Week
Facebook pages for each community? Or one page to rule them all?
Misc Link...2018-03-161h 12