Shows
Marketing, Demystified The Podcast80: Brand Desire: Why Emotional Insight Is the Future of Brand StrategyIs your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?" Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and p...
2025-11-1251 min
Smashing the PlateauHow to Create Authentic Brand Connections Using Emotional Motivation and Customer-Centric Business Strategies Featuring Kevin PerlmutterKevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.In today’s epi...
2025-10-2025 min
The Digital Download PodcastWhy Nobody Feels Anything For Your BrandUncover why “emotional branding” is the missing link for business leaders and marketers facing forgettable brand experiences. Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, shares candid perspectives on what brands are getting wrong—and, more importantly, how they can do better. The panel tackles common industry pitfalls: the overuse of rational messaging, being stuck in a persuasion era, and why focusing only on unique selling propositions (USPs) is a dead end for building loyal relationships. Throughout the episode, you’ll hear actionable advice on how to connect with customers’ emotions, shift from persuasion...
2025-10-1755 min
The Business RoundUp with Melissa BillBuilding Brand Strategies: Kevin Perlmutter on Sparking Customer LoyaltyJoin us as we take a dive into the world of marketing with Kevin Perlmutter, chief brand strategist, Founder of Limbic Brand Evolution and author, who discusses the evolution of brand strategy, from traditional methods to a more behavioral science-based approach.
Perlmutter emphasizes the importance of understanding customer emotions and motivations to create meaningful connections with brands, plus discusses:
The impact of AI on customer experiences and the necessity for brands to evolve continuously to meet customer needs.
Why traditional brand strategy is broken and needs to evolve.
Why understanding customer emotions is crucial for brand...
2025-10-0521 min
Innova.buzzKevin Perlmutter, Build Lifelong Brand Loyalty by Honouring Your Customer's Emotional Motivation - Innova.buzz 686Our guest in this episode is Kevin Perlmutter, author of Brand Desire and a brand strategist who has codified the complex world of human emotion into an actionable framework. Kevin provides a system for businesses to move beyond mere transactions and build genuine, lasting connections with the people they serve. In our fascinating chat, we dive into his powerful system for creating genuine brand desire, exploring why honouring how you want people to feel is the cornerstone of a thriving business, especially in the age of AI.Key points discussed include:* Great brands make lives...
2025-09-181h 05
Le Podcast de Pauline LaigneauKevin Mayer : Champion du monde, hypersensible… et blessé en plein rêve olympique - #309Il décrit cet instant comme l’un des pires moments de sa vie. Kevin Mayer, recordman du monde du décathlon et figure majeure du sport français, revient sur sa non-participation aux Jeux Olympiques de Paris.Pour lui, le sport dépasse la simple performance : c’est une quête. Une quête de soi, de ses limites, de son intégrité. Une quête où la souffrance fait partie du chemin. Chaque compétition lui rappelle à quel point son corps est mis à l’épreuve… et pourtant, il avance, encore et toujours.Dans c...
2025-09-011h 12
Get Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 08/10/2025 - Andi Shaughnessy, Danielle Carter, Vickie Reilly and Kevin PerlmutterJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:Andi ShaughnessyDanielle Carter,Vickie ReillyKevin Perlmutter
2025-08-0839 min
FUTUREPROOF.Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)Send us a textIn a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.
2025-07-2224 min
Ideas & Impact: 3 Big Ideas to Transform Your Life and Business#456 Sparking Brand Desire with Emotional Insights | Kevin Perlmutter3 big ideas discussed in this episode: BIG IDEA #1: Why many brands have trouble attracting and retaining customers - the challenges with traditional brand strategy BIG IDEA #2: A behavioral science-rooted approach – 3 Steps to Sparking Brand Desire BIG IDEA #3: Embracing a Limbic Sparks Mindset - the 1 question you can ask to guide your efforts Get the show notes for this episode here: https://AskJeremyJones.com/podcast
2025-05-2719 min
Ad Age Marketer's BriefHow Roundel is leading retail media 3.0 with data, scale and shopper trustRoundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
2025-04-2817 min
The Idea Climbing PodcastBrand Strategies to Have Your Clients at “Hello” with Kevin PerlmutterHave you ever had someone at “Hello”? Someone that understood your branding and service offering and wanted to work with you? I discuss how to do that with my guest, Kevin Perlmutter.
Kevin is the Chief Strategist and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy, and creator of Limbic Sparks Brand Strategy, which taps into emotional insight to strengthen connections between brands and people.
Kevin has been working in brand strategy for many years. When he started his career, he was in advertising but quickly realized that he wanted to be in the customer experience part...
2024-09-1822 min
Let's Talk Limbic Sparks with Brand LeadersEnsuring Your Brand is Culturally Relevant with Joanna Hutchins of Royal GreenlandJoanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland, the world's largest wild caught seafood company, reveals how to ensure that your brand is culturally relevant. We talk about her decades of experience leading global and local brands in Asia and other parts of the world, and how she helped fuel their success with deep understanding of local customers. Joanna shares lessoned learned from conducting customer insights research before launching the Dove brand in China that revealed the need for cultural adaptations to ensure both product and marketing relevance. She talks about the imperatives to create emotional connections with c...
2024-09-0936 min
Let's Talk Limbic Sparks with Brand LeadersUniting Brands and Fans with Eric Fernandez of Brazos Innovation PartnersEric Fernandez, Co-Founder & Partner of Brazos Innovation Partners, a tech commercialization company that invigorates the potential of marketplace ideas, reveals how understanding underlying emotions is a game changer for brands. We talk about the importance of looking below the surface of people's actions to determine the emotional motivations causing their behavior, and that it's not always what you would expect. Eric also discusses his comfort with leveraging emotion in brand development thanks to his career-long experience in sports marketing and media. He shares similarities between connecting teams with fans, and connecting brands with their audiences, and why marketers should...
2024-07-1632 min
Lead Different Podcast"Lead Different!" Kevin Perlmutter .09Kevin Perlmutter
Chief Brand Strategist to CEO's, CMO’s & Brand Leaders →
Founder: Limbic Brand Evolution – Brand Strategy | Consumer
Insights | Neuro-Marketing | Positioning | Messaging - Vermont
Enthusiast
New York City Metropolitan Area
Summary
I love making things better - being curious, connecting the dots &
setting the foundation of a future that has yet to unfold. As a brand
strategist, I often talk with Brand Leaders who also want things to
be better. They feel their brand deserves to be better understood,
2024-05-1032 min
Let's Talk Limbic Sparks with Brand LeadersMeeting People Where They Are with Marcy Ullom of VitaGlideMarcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her...
2024-04-1527 min
Read & RepeatEP68 The Reign of Marvel StudiosIn this episode we tell the story of Marvel, going back to way before Robert Downey Jr donned the Iron Man suit! Our story starts in 1961, when Stan Lee created the relatable Fantastic Four comics to compete with the superheroes Batman and Superman. Over the next 3 decades, Stan Lee went on to create incredible heroes such as Spiderman and Iron Man, sparking a tulipmania-like bubble in adult comics.
As the 90s rolled around, Marvel was saddled with debt and ready to take advantage of this fan hysteria. Only problem was - the bubble burst...
2024-03-131h 11
Let's Talk Limbic Sparks with Brand LeadersShifting from Tech-Speak to People-Centric with Brian Reed of Ascendco HealthBrian Reed is Co-Founder and CEO at Ascendco Health, the first surgical asset management platform built for operational efficiency and quality across every hospital department, reveals the value of focusing you brand on people over product technology. He shares details about how the Ascendco brand has evolved, incorporating the discipline of resisting the urge dwell on tech-speak in favor of being people-centric. We talk about the impact this shift has on brand messaging, marketing and customer experiences. Brian describes his team's commitment to supporting their community of Sterile Processing Leaders by arming them with data and insights that elevate...
2024-03-1132 min
Rainmakers RoundupEp 14 Metamorphosis: The Evolution of Your Brand with Rainmakers Roundup Guest Kevin PerlmutterRainmakers Roundup with Mark Iorio Episode 14 "Metamorphosis: The Evolution of Your Brand with Rainmakers Roundup Guest Kevin Perlmutter"Mark Dives into business branding, business growth, emotional facets of business operations, the people side of business, business culture, and how it impacts the bottom line with Kevin Perlmutter. Kevin is the Chief strategist and Founder of Limbic Brand Evolution. Unlike conventional brand strategies, Limbic Brand Evolution streamlines complexity and directs marketing efforts towards what truly matters.Join Mark every Tuesday as he brings on top notch guests to talk about how they have leveraged their skills to...
2024-03-0528 min
Rock 'n' Roll FridaysMeating Meatloaf & Remembering CDNowIn this captivating episode, we delve into the profound connection between music and our emotional well-being with Kevin Perlmutter, a seasoned brand strategist with a passion for making things better. Kevin shares insights from his fascinating journey, drawing parallels between his experiences at CDnow, his encounters with Meatloaf, and the profound impact music has on our lives.Kevin's approach to brand strategy is all about understanding the core essence of a brand and its relationship with its audience. He emphasizes the importance of strengthening connections, simplifying complexity, increasing engagement, earning loyalty, and ultimately driving business growth. Throughout...
2024-03-0114 min
Let's Talk Limbic Sparks with Brand LeadersBalancing Emotions in Healthcare Spaces with Travis Tyson of Cleveland ClinicTravis Tyson, Director of Planning at Cleveland Clinic, an academic nonprofit medical center consistently ranked as one of the best hospitals in the world, reveals how to design healthcare spaces to balance emotions and accelerate healing. We talk about ways to gather insights from patients and caregivers that inform architectural projects. He describes examples of spaces that he helps create across the 39 million square feet of Cleveland Clinic's properties, which are designed to balance emotions. Travis shares how important it is to gather insights for design plans from a variety of perspectives, so that you can accommodate the various...
2024-02-1333 min
Let's Talk Limbic Sparks with Brand LeadersStaying One Step Ahead to Create Brand Value with Jess Kessler of AudibleJess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, especially when they show up authentically and give audiences more behind-the-scenes access to...
2024-01-1525 min
Integrative Practitioner PodcastAustin Perlmutter on Environmental Interventions to Reduce NeuroinflammationAustin Perlmutter, MD, ABIM, joins Integrative Practitioner Content Specialist, Avery St. Onge, to discuss how climate change is contributing to brain disease and environmental and lifestyle interventions to improve brain immunity and reduce neuroinflammation. This episode is brought to you by the Integrative Healthcare Symposium. Register for the Symposium and receive 15% off with promo code IPpodcast: https://www.xpressreg.net/register/ihsy0224/landing.php?sc=IPpodcast Learn more about the event by visiting the Symposium website: www.ihsymposium.com Contact the Integrative Healthcare Symposium team: info@ihsymposium.com Find us at integrativepractitioner...
2023-12-1421 minIntegrative Practitioner PodcastAustin Perlmutter on Environmental Interventions to Reduce NeuroinflammationAustin Perlmutter, MD, ABIM, joins Integrative Practitioner Content Specialist, Avery St. Onge, to discuss how climate change is contributing to brain disease and environmental and lifestyle interventions to improve brain immunity and reduce neuroinflammation. This episode is brought to you by the Integrative Healthcare Symposium. Register for the Symposium and receive 15% off with promo code IPpodcast: https://www.xpressreg.net/register/ihsy0224/landing.php?sc=IPpodcast Learn more about the event by visiting the Symposium website: www.ihsymposium.com Contact the Integrative Healthcare Symposium team: info@ihsymposium.com Find us at integrativepractitioner...
2023-12-1421 min
Let's Talk Limbic Sparks with Brand LeadersMaking Inclusivity a Business Imperative with Kate Venne of Brady CorporationKate Venne, Senior Director of Corporate Communications and Social Responsibility at Brady Corporation, a global leader in safety, identification and compliance solutions for a diverse range of workplaces, reveals why inclusivity is a business imperative. She shares details of her role representing the company externally and rolling out messaging internally to a global workforce of approximately 5,700 employees. We talk about why seeking input and understanding various viewpoints in the planning process is crucial, and the value of having a nuanced approach for communicating to best represent the perspectives of individual audiences. We discuss why a one-size-fits-all broad-brush approach doesn't...
2023-12-1126 min
Integrative Practitioner PodcastDavid Perlmutter on the Role of Metabolic Dysfunction in Alzheimer's DiseaseDavid Perlmutter, MD, FACN, ABIHM, joins Integrative Practitioner Content Specialist, Avery St. Onge, to discuss using proactive lifestyle-centered measures to increase metabolic functioning, promote brain health, and significantly reduce the risk of Alzheimer's disease. This episode is brought to you by the Integrative Healthcare Symposium. Register for the Symposium and receive 15% off with promo code IPpodcast: https://www.xpressreg.net/register/ihsy0224/landing.php?sc=IPpodcast Learn more about the event by visiting the Symposium website: www.ihsymposium.com Contact the Integrative Healthcare Symposium team: info@ihsymposium.com Find us at integrativepractitioner...
2023-11-0930 minIntegrative Practitioner PodcastDavid Perlmutter on the Role of Metabolic Dysfunction in Alzheimer's DiseaseDavid Perlmutter, MD, FACN, ABIHM, joins Integrative Practitioner Content Specialist, Avery St. Onge, to discuss using proactive lifestyle-centered measures to increase metabolic functioning, promote brain health, and significantly reduce the risk of Alzheimer's disease. This episode is brought to you by the Integrative Healthcare Symposium. Register for the Symposium and receive 15% off with promo code IPpodcast: https://www.xpressreg.net/register/ihsy0224/landing.php?sc=IPpodcast Learn more about the event by visiting the Symposium website: www.ihsymposium.com Contact the Integrative Healthcare Symposium team: info@ihsymposium.com Find us at integrativepractitioner...
2023-11-0930 min
Let's Talk Limbic Sparks with Brand LeadersMarketing with Precise Emotional Drivers Insight with Esther-Mireya Tejeda of Anywhere Real EstateEsther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, a global leader in residential real estate, with a portfolio of brands that includes Sotheby’s International Realty, Corcoran, Coldwell Banker, CENTURY21, Better Homes & Gardens, and ERA, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today. She describes what she calls Emographics, the nuanced emotional profile of a consumer you get from neuroscience-based research, that is key to unlocking the consumer relationships marketers want to build. Esther-Mireya talks about why it's a false assumption that consumer behavior is mostly rational, and how we need to...
2023-10-1633 min
Get Authentic with Marques OgdenThe Authentic Journey of A Pioneering Entrepreneur, with Kevin Perlmutter!Join us on Monday, September 25th, for an enlightening conversation with Kevin Perlmutter. Kevin’s pioneering journey in customer experience and neuromarketing is sure to inspire. Discover how emotional intelligence and Limbic Sparks® can ignite brand desire and foster meaningful connections. Gain valuable insights from a true trailblazer in the world of branding and marketing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2023-09-2530 min
Get Authentic with Marques OgdenThe Authentic Journey of A Pioneering Entrepreneur, with Kevin Perlmutter!Join us on Monday, September 25th, for an enlightening conversation with Kevin Perlmutter. Kevin’s pioneering journey in customer experience and neuromarketing is sure to inspire. Discover how emotional intelligence and Limbic Sparks® can ignite brand desire and foster meaningful connections. Gain valuable insights from a true trailblazer in the world of branding and marketing.
2023-09-2527 min
Let's Talk Limbic Sparks with Brand LeadersTalking with Users to Improve Digital Products with Lisa Richner of ExtendLisa Richner, Vice President of Product at Extend, a fintech company that turns your business credit card into a spend management platform. In this episode of Let's Talk Limbic Sparks, Lisa reveals how talking with users helps you iterate digital product improvements that really matter. She shares how wonderful it is to be part of a culture rooted customer obsession and curiosity, as it leads ongoing listening and ongoing improvements, so that the digital product can best serve those who use it. Lisa talks about the specific research methods she relies on, from interviewing clients to quantitative research, for...
2023-09-1826 min
Let's Talk Limbic Sparks with Brand LeadersApplying Sonic Insight to Brand Experiences with Steve Keller of SXM MediaSteve Keller, Sonic Strategy Director at SXM Media's Studio Resonate, supporting advertisers on SiriusXM, Pandora, and Soundcloud, reveals how sound informs brand perception and connection. He shares behavioral science expertise and the results of fascinating experiments with sonic stimulus to demonstrate its impact on what people convey and feel. We discuss how our instinctive emotional responses play an outsized role in our conscious thoughts and behavior. Steve shares research insight around the use of AI voice versus human voice and how each affects trustworthiness of the message, as well as research on diversity in voice casting. We also talk...
2023-08-1435 min
Let's Talk Limbic Sparks with Brand LeadersEvoking Feelings Through Interior Design with Gretchen of Gretchen Reinheimer DesignGretchen Reinheimer, Principal Interior Designer of Gretchen Reinheimer Design, who brings behavioral science to creating spaces, reveals how to uncover the way people want to feel as input to design. She shares many stories of designing spaces and the process that she goes through to envision the perfect environment for the people who will use it. We talk about bringing an evidence based design approach and an understanding of scientific research, to ensure that spaces are designed for comfort, utility and enjoyment. She details how she works with clients to create plans for the space, and how she works...
2023-07-1833 min
Missing400 // Tara Calico w/ Prof PerlmutterIn this episode Crawlspace Media's Tim Pilleri and Lance Reenstierna speak with Dr. David Perlmutter - Professor & Dean College of Media & Communication from Texas Tech University - about the Tara Calico disappearance and recent press conference given by Sheriff Denise Vigil of Valencia County, New Mexico.Check out our Missing subscription service where we have a bonus show and ad-free episodes! https://missing.supportingcast.fm/Texas Tech University: https://www.ttu.edu/Faculty page: https://www.depts.ttu.edu/comc/faculty/faculty/dperlmutter.phpPersonal site: https://www.davidperlmutter-research.com/
2023-07-131h 04
Scaling Up ServicesKevin Perlmutter, Chief Strategist & Founder, Limbic Brand EvolutionKevin Perlmutter, Chief Strategist & Founder, Limbic Brand EvolutionKevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. He loves working with CMO’s, Brand and Business Leaders who have set out to make people’s lives better, and who yearn for more people to understand and desire their brand. His Limbic Sparks® approach to brand strategy answers the question, "why should people care about your brand?" and leads to more compelling and loyalty-driving brand messaging, offerings and experiences. It’s all about sparking brand desire with emotional intelligence.Limbic B...
2023-07-0433 min
Let's Talk Limbic Sparks with Brand LeadersUnderstanding Consumer Behavior with Joe Sauer of SongtradrJoe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference. We talk about the importance of identifying both and why focusing on one without the other is insufficient, as so many of our decisions are a blend of the two. Joe shares why he became a relentless observer of human behavior and how behavioral science research has become accessible for any brand leader to bring into their work. We also discuss the importance of multi-sensory marketing, including music and sound...
2023-06-1236 min
Let's Talk Limbic Sparks with Brand LeadersInspiring People to Bring Joy to Those in Need with Leslie Koppel of RiseLeslie Koppel, Executive Director of Rise, a social services nonprofit in central New Jersey on a mission to assist local families and individuals in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to others. She talks about why it's so emotionally motivating to help people feel relief and happiness, and how the one-on-one connections between the families in need, and Rise staff, volunteers and corporate sponsors, fuel an ever-increasing amount of community support. Leslie shares how the Rise brand has evolved in recent years by simplifying how it conveys its impact...
2023-05-0830 min
The Bone Coach Osteoporosis & Bone Health Podcast#69: Prevent Alzheimer’s & Dementia and Improve Your Brain Health w/ Dr. Austin Perlmutter, MD + BoneCoach™ Osteoporosis & OsteopeniaBoneCoach™ Osteoporosis & Osteopenia - Joining us today to explore why a healthy brain is key for healthy aging is Dr. Austin Perlmutter.=>>FREE Stronger Bones Masterclass (Gain Access Now!)=>>FREE 7-Day Osteoporosis Kickstart=>>Apply to join the Stronger Bones Solution Program w/ the BoneCoach™ Team***Topics Covered0:00 - Episode start2:35 - How Dr. Austin Perlmutter, MD got into the field of brain health5:56 - What are all the roles our brain play...
2023-04-2054 min
Let's Talk Limbic Sparks with Brand LeadersGuiding Brand Evolution with a Relational Mindset with Jonathan Rosen of CollaberexJonathan Rosen, Founder of Collaberex, a heart-centered peer advisory and professional development community, reveals why it's worth the effort for businesses to act with a relational mindset. We talk about how being nice, kind and empathetic is a competitive advantage, and why relationships matter no matter what size business you call on. Jonathan shares details about how he's evolved Collaberex over the years from being a transactionally-focused networking group, to being relationship-focused to help members achieve both emotional and transactional benefits. He points to leaning into his mission and values, combined with ongoing member feedback on they type of...
2023-04-1032 min
Let's Talk Limbic Sparks with Brand LeadersKeeping People Coming Back for More with Rob Principe of Scratch Music GroupRob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team...
2023-03-1332 min
Let's Talk Limbic Sparks with Brand LeadersExchanging Energy Through Conversations with Maxine Cunningham of Pick My BrainMaxine Cunningham, CEO and Creator of Pick My Brain, the world's first knowledge sharing marketplace where smart, interesting and passionate people buy, sell and gift knowledge, reveals why conversations are energy and the beginning of anything that's possible. She shares how she was inspired to create Pick My Brain, and how it's become a platform and marketplace for people from anywhere to make their knowledge more available and accessible to anyone worldwide. We talk about the incredible things that can come from just a 30-minute conversation, and why heart-led emotion-based human connection is at the root of why we...
2023-02-1334 min
Let's Talk Limbic Sparks with Brand LeadersRespecting Cultural Nuances to Connect Authentically with Abby West of Amistad BooksAbby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid...
2023-01-1433 min
Missing349 // Ethics in Idaho 4 Case & more w/ Dr David PerlmutterIn this episode Crawlspace Media's Tim Pilleri and Lance Reenstierna speak with Dr. David Perlmutter - Professor & Dean College of Media & Communication from Texas Tech University - about how journalism makes choices on what cases to cover and ethics in covering developing cases like the Idaho 4 murders of Madison Mogen, Kaylee Goncalves, Xana Kernodle, and Ethan Chapin.Check out our Missing subscription service where we have a bonus show and ad-free episodes! https://missing.supportingcast.fm/Texas Tech University: https://www.ttu.edu/Faculty page: https://www.depts.ttu.edu/comc/faculty/faculty/d...
2022-12-151h 06
Let's Talk Limbic Sparks with Brand LeadersNarrating the Discussion Among Brand Thought Leaders with Flavia Barbat of BrandingmagFlavia Barbat, CEO & Editor-in-Chief of Brandingmag, an independent journal narrating the discussion around branding among thought leaders from across the globe, reveals what it takes to be a true thought leader. She shares how the core values and high standards that she sets for Brandingmag continuously elevates the publication's ability to provide insightful and useful how-to content to brand leaders. We talk about how Brandingmag editorial and marketing sets itself apart from others by providing long-form content, avoiding click-bait headlines, and not chasing vanity metrics, sacrificing fleeting transaction volume, for deeper readership relationships. We draw parallels between this approach...
2022-12-1344 min
Let's Talk Limbic Sparks with Brand LeadersBaking Kindness into Every Brand Experience with Karen Moffitt of Little Miss Moffitt Baked GoodsKaren Moffitt, Founder of Little Miss Moffitt Baked Goods, an online seller of homemade cookies, brownies, cake bars where kindness is baked into every bite, reveals how genuinely caring leads to a brand experience that is heartfelt and desirable to others. She shares how following her personal values and listening to customer feedback enables her to keep it fresh as the business grows. We talk about how Karen transitioned from her prior career to becoming a professional baker, and how the Little Miss Moffitt brand came to life - from the original logo design, to brilliantly written brand language...
2022-11-1423 min
Let's Talk Limbic Sparks with Brand LeadersConnecting Generations Through Family-Famous Recipes with Kim Caviness of Familia KitchenKim Caviness, Co-Founder & Editor-in-Chief of Familia Kitchen, a leading Latino recipes and food stories website on a mission to gather, celebrate and create the largest treasury of Latino family-famous recipes. Kim reveals how respect and authenticity creates enduring emotional connections, and how she's bringing these values into Familia Kitchen to preserve and share generational Latino family recipes, or what she calls Abuela recipes. We talk about the importance of seeking out and appreciating cultural nuances that reflect unique and genuine life experiences. Kim applies this to brands, sharing why marketing rooted in insight and instinct will be more effective...
2022-10-1030 min
Let's Talk Limbic Sparks with Brand LeadersChampioning Creativity to Solve Human Challenges with Liz Engelsen of ZavFitLiz Engelsen, Chief Marketing and Engagement Officer at ZavFit, a HealthTech start-up, and the first company to identify and address money-stress as a health issue, reveals how creativity, positivity and curiosity are the best ingredients to solving human challenges. Liz shares inspiration from her leadership roles in research, innovation and brand strategy, and now at a start-up focused on their wellbeing. We talk about how how asking the right questions, uncovering people's underlying motivations and addressing their emotions is so important. We also discuss how creativity, diverse perspectives and open-mindedness leads to ideas that solve big challenges in new...
2022-09-1242 min
Missing318 // Missing in the Media w/ Dr. David PerlmutterIn this episode Crawlspace Media's Tim Pilleri and Lance Reenstierna speak with Dr. David Perlmutter - Professor & Dean College of Media & Communication from Texas Tech University - about the media's approach to missing persons cases, journalistic ethics in certain circumstances and much more.Texas Tech University: https://www.ttu.edu/Faculty page: https://www.depts.ttu.edu/comc/faculty/faculty/dperlmutter.phpPersonal site: https://www.davidperlmutter-research.com/Check out Dr. Perlmutter's books:Policing the Media: https://us.sagepub.com/en-us/nam/policing-the-media/book9379Blog Wars: https...
2022-08-251h 11
Let's Talk Limbic Sparks with Brand LeadersElevating Creative Leadership in Marketing with Amy Belledin of ARMANDO CABRALAmy Belledin, Chief Marketing Officer of ARMANDO CABRAL, a men’s luxury footwear brand, reveals how hybrid creative / strategy roles in marketing help brands scale big ideas to connect emotionally with consumers. She shares insights from her experiences as she moved from art director to creative director to creative strategist to chief marketing officer, across a variety of fashion, luxury and beauty brands. Amy talks about how she is influenced by art, and strives to create a culture and community around a brand that sparks emotional connection and brand affinity. We discuss how engaging people's hearts before their head bu...
2022-08-1531 min
Acoustic GuitarTommy EmmanuelTommy Emmanuel is a Certified Guitar Player, an honorific bestowed on him by fingerstyle legend Chet Atkins. Emmanuel has recorded over 35 albums, sells out venues across the globe, and is renowned for his virtuosic solo guitar skills. We explore his approach to writing and arranging; collaborating with fellow musicians; and what makes a great guitarist. (Hint: it’s not being a purist with your sound or mastering every bit of music theory.) We hope this conversation inspires you to pick up your guitar and let the music flow through you!Support the show:Listen to Part Tw...
2022-07-2723 min
Let's Talk Limbic Sparks with Brand LeadersStanding Apart by Prioritizing Customer Experience with Kish Melwani of ServiceByteKish Melwani, CEO of ServiceByte, a NY-based IT services company supporting businesses and homes with computer, network security and cloud support, reveals how a love for helping people and a values-based company culture leads to brand-differentiating customer experiences. He shares details about becoming an entrepreneur to solve typical IT support customer frustrations, and how his people make all the difference to create brand desire. He also shares how a recent brand evolution led to greater insight on why his customers remain loyal, how that insight informs brand language and marketing to attract others who are seeking the same benefits...
2022-07-1733 min
Acoustic GuitarMy First GuitarIn our first episode, we share stories of first guitars. Tune in for renowned musicians Eric Bibb, Bruce Cockburn, Courtney Hartman, Richard Thompson, Badi Assad, Sharon Isbin, and Tommy Emmanuel; heartwarming, inspiring, and surprising tales from the community; plus previously unheard recordings of Doc Watson and Michael Hedges. Find out who volunteered to study music out of a sense of family duty, who had his first guitar smashed, and who's still playing theirs today.Support the show:Listen to Part Two, our bonus episode, on Patreon. You’ll hear more fascinating guitar stories, including Dick Boak de...
2022-06-2839 min
Let's Talk Limbic Sparks with Brand LeadersEmpowering Behavior Change with Cognitive Insight with Siobhan Mitchell of NoomSiobhan Mitchell, PhD Neuroscientist and Senior Director of Academic Research at Noom, the company helping people take control of their weight and health through behavior change, reveals the science behind how behavior change successfully becomes a long-lasting habit. She shares details about how she applies neuroscience understanding and research to inform the way that Noom helps people identify and achieve their underlying goals. Siobhan describes why this neuro-based approach is more effective at empowering and motivating people to be in control of their choices while feeling good about they way they are living their life. We talk about how her...
2022-06-1336 min
Lepszy.Ty - Psychologia | Coaching | Rozwój | NaukaProste sposoby na poprawę twojego dobrostanu - Lepszy.Ty #10Zapraszam do wysłuchania kolejnego odcinka podcastu, który oparłem na książce pt. "Mózg na detoksie", autor :David Perlmutter, Austin Perlmutter.
Syndrom oddzielenia od naszego mózgu, a konkretnie tej jego części, która odpowiada za racjonalne i twórcze myślenie, planowanie, podejmowanie przemyślanych decyzji - kory przedczołowej - skutkuje pogarszaniem się naszego funkcjonowania, naszego dobrostanu.
Wszystkie metody/aspekty powodujące, że czujemy się lepiej są ze sobą powiązane i wdrukowane w nasz genom.
Usłyszysz to, co w większości już wiesz odnośnie niezdrowego funkcjonow...
2022-06-1218 min
Let's Talk Limbic Sparks with Brand LeadersDemystifying Consumer Insights for Service Brands with Samantha Liss of Expert LinkSamantha Liss, CMO of VSE / Expert Link, a portfolio of psychic services and wellness brands, reveals why it's so important for service brands deeply understand their customers. She shares details about the many ways that her team gathers ongoing consumer input to understand how customers feel about their experience, and how those insights are used to improve experiences, strengthen emotional connections and drive loyalty. Samantha also sheds light on the emotional benefits of psychic services, and how each brand in her portfolio is designed to serve the unique preferences and desires of specific audience segments. If you are curious...
2022-05-0926 min
Becoming A DoctorEpisode 39 (Michael Perlmutter)Santana and Kevin are joined by their classmate and future EM doc Michael to discuss how much more qualified he was for medical school than any of their other peers.
2022-04-121h 29
Let's Talk Limbic Sparks with Brand LeadersAccelerating Emerging Tech Product Adoption with Dominic Jones of AmazonDominic Jones, Senior Design Manager at Amazon responsible for developing new technologies for emerging retail experiences, reveals how addressing the emotional context of various user groups can lead to accelerated emerging tech adoption. We explore why users are not always as enthusiastic about emerging technology as its creators, how to overcome barriers to adoption, and what designers and marketers should consider to successfully launch new products and experiences that are made possible by emerging technology.Contact Info:Dominic Jones - https://www.linkedin.com/in/jonesdominich/Kevin Perlmutter - https://www.limbicbrandevolution...
2022-04-1134 min
Let’s Talk Wellness ~ with Host, Mara JamesA Path to Family Wellness ~ Guest, Kristen PerlmutterA Path to Family Wellness ~ Guest, Kristen Perlmutter
Let’s Talk Wellness ~ with Host, Mara James
Family wellness can be a bit of a mystery, and can seem like a challenge, especially in this day and age. And yet it still is possible, and even good for everyone in the family. This week, Mara welcomes Kristen Perlmutter to share some of her story of finding a path to family wellness, and being inspired to help others do the same.
Kristen Perlmutter is passionate about family wellness and education. Her goal is to he...
2022-04-0536 minLet’s Talk Wellness ~ with Host, Mara JamesA Path to Family Wellness ~ Guest, Kristen PerlmutterA Path to Family Wellness ~ Guest, Kristen Perlmutter
Let’s Talk Wellness ~ with Host, Mara James
Family wellness can be a bit of a mystery, and can seem like a challenge, especially in this day and age. And yet it still is possible, and even good for everyone in the family. This week, Mara welcomes Kristen Perlmutter to share some of her story of finding a path to family wellness, and being inspired to help others do the same.
Kristen Perlmutter is passionate about family wellness and education. Her goal is to he...
2022-04-0536 minSmashing the PlateauHow to Establish a Branded Consultancy Featuring Kevin PerlmutterKevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. Kevin helps brand leaders get even better at attracting and retaining customers, by turning emotional insight into a competitive advantage.
We discuss:
It’s about focusing on what matters most [02:45]
The evolution DNA as a key to achieving freedom [07:00]
Disadvantages of nickel and dime conversations [08:34]
What makes a great working relationship [12:40]
Three steps to creating lead generation [16:00]
Focus, connect and evolve [19:37]
Learn more about Kevin at https://www.limbicbrandevolution.com/ and LinkedIn.
2022-03-2123 min
Let's Talk Limbic Sparks with Brand LeadersChallenging Brands to Go Beyond Status Quo with Kim Christfort of Deloitte Greenhouse®Kim Christfort, National Managing Director of Deloitte Greenhouse®, where executives tackle tough business challenges, reveals what it takes to go beyond status quo to activate new opportunities and create differentiation that sparks brand desire and business growth. We explore why most business executives shy away from emotion in business environments, despite the powerful role that it plays in people's decisions and behaviors, and how it can actually lead to the results they are striving to achieve.Contact Info:Kim Chistfort - https://www.linkedin.com/in/kimchristfort/Kevin Perlmutter - https://www.li...
2022-03-1427 min
Innova.buzzPart 1: The Magic 500 Milestone - InnovaBuzz 500Time to blow the trumpets, pop the champagne and balloons, because we’ve reached the magic 500 milestone! I want to begin by thanking you, my wonderful audience, who have been on this journey with me, many of you since the very beginning. I also want to thank the 485 or so guests that I’ve had on the podcast. It’s been a privilege to learn from accomplished entrepreneurs all around the world on the InnovaBuzz podcast and I’m privileged to have you in my world!In this very special - three-part - anniversary episode 500, I’m joined by...
2022-02-281h 29
Let's Talk Limbic Sparks with Brand LeadersPrioritizing Brand Purpose and People’s Emotions with Dominik Prinz-Barley of GoogleDominik Prinz-Barley, Head of Brand Strategy at Google, reveals how the most desired brands evolve to play an increasingly valuable role in people's lives and society at large. He describes what it takes to become a beloved brand. We talk about the power of brand purpose as a guiding light for all brand activities. We also discuss why it's so important to deeply understand the people your brand serves, especially the emotions that move them into action. Contact Info:Dominik Prinz-Barley - https://www.linkedin.com/in/dominik-prinz-barley-52202b33/Kevin Perlmutter - h...
2022-02-0823 min
TALRadioStrengthening Customer RelationshipsHere is the twelfth episode of Business Influencers introducing Kevin Perlmutter. Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. Branding is the buzz word of 21st century and Kevin is indeed a top notch leader in this skill. In this conversation, you are going to hear about the professional secrets to strengthen customer relationships. Customer Relationship isn’t just a way to develop business, but would help improving the quality of any profession.
Host: Chris Salem- Corporate Trainer, Prosperity Coach, Speaker and Author.
2021-12-1728 min
Let's Talk Limbic Sparks with Brand LeadersCrafting an Insight-Driven Lifestyle Brand with Ray Li of SeneRay Li, Co-Founder and CEO at Sene, a brand on a mission to make custom clothing possible for everyone, reveals how deep consumer insights and an aspirational brand idea, enabled him to craft a loved lifestyle brand that people both relate to and desire. We talk about the value of understanding consumers, and how that leads to breakthrough brand experiences for the category and significant competitive advantages. Contact Info:Ray Li - https://www.linkedin.com/in/rayxli/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic S...
2021-12-1531 min
Let's Talk Limbic Sparks with Brand LeadersDeepening Consumer Engagement in Retail with Phillip Raub of Model NoPhillip Raub, CEO at Model No. reveals what matters most in retail to deepen engagement with consumers. He shares how and why the future of retail will be led by brands that embrace a combination of emerging technology and human interaction. We talk about the best ways to learn about what customers desire, the biggest technological advancements that are revolutionizing retail, and the most important considerations to create incredible in-store experiences.Contact Info:Phillip Raub - https://www.linkedin.com/in/praub/Kevin Perlmutter - https://www.limbicbrandevolution.com/
2021-11-1434 min
Let's Talk Limbic Sparks with Brand LeadersCreating Brand Desire Through Design with Gregg Heard of SageGregg Heard, VP of Design at Sage, reveals how strong brand design leads to emotional connections, brand desire and business value. Gregg shares design leadership principles that he's applied at companies like Phillips, AT&T, 3M and Sage. We discuss how you know when brand design is successful, and how design can create a beacon of inspiration and attraction for a company.Contact Info:Gregg Heard - https://linkedin.com/in/gregg-heard-031625Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Li...
2021-10-1134 min
Let's Talk Limbic Sparks with Brand LeadersBreaking Through in a Competitive Category with Joe McCambley of SaatvaJoe McCambley, Chief Marketing Officer at Saatva, reveals how to break through in a competitive category. He shares the perils of primarily focusing on rational benefits and relying on traditional ways of marketing, and why it's imperative to differentiate through emotional benefits. Joe discusses how a deep understanding of consumer insights can support the building of an emotional connection with consumers that meaningfully earns trust and grows business.Contact Info:Joe McCambley - https://www.linkedin.com/in/joemccambley/Kevin Perlmutter - https://www.limbicbrandevolution.com/...
2021-09-1336 min
The Empathy EdgeKevin Perlmutter: When Emotional Motivation Meets Brand DesireWe like to tell ourselves that we make purely logical purchase decisions, but we’re human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain’s limbic system, why marketers should care about it, and how to uncover your customers’ emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend...
2021-09-0734 min
Let's Talk Limbic Sparks with Brand LeadersUsing Empathy to Strengthen Brand Relationships with Ruth Gaviria of Elevate PrizeRuth Gaviria, Chief Marketing Officer of Elevate Prize, reveals why empathy is one of the most important traits that brands must embrace and how they use it to successfully strengthen relationships with customers and prospects.In this deep conversation, Ruth joins Kevin Perlmutter & Jasmine Moradi where we talk about the most meaningful brands in her life and why they matter to her. Ruth shares that these brands demonstrate empathy, especially when there's a problem to be solved. She reveals why empathy is so important in the process of evolving brands - both for understanding customers at a...
2021-08-0934 min
Uncluttered Office for ADHD PodcastBrand as Experience, Simplifying the Complex, and the Next Frontier Kevin starts with how asking the questions and simplifying the complex helps the brand experience. He goes deep to what your client cares most about not just the cursory pat ad promises. We talk about music and sound’s impact on people’s feelings. And about the neuroscience study, Kevin co-created about people’s behavior around a variety of sounds. We discuss how companies have the opportunity to create brand experiences that are based on emotional insight. Kevin explains how limbic sparks are the moment when emotional motivation meets brand desire. And we wrap with keeping...
2021-07-1530 min
Take The LeadHow To Stimulate Positive Emotional Response From Your Customers With Kevin PerlmutterDo you want to stimulate a positive emotional response from your customers? Positive brand experiences make your customers want to experience your services. Dr. Diane Hamilton’s guest in this episode is Kevin Perlmutter, the founder and Chief Strategist of Limbic Brand Evolution. Kevin discusses with Dr. Diane how certain sounds attract people to your brand. You need three key elements to make it work: awareness, familiarity, and freshness. Tune in and learn how use positive emotional responses to attract customers and keep them coming back for more! Love the show? Subscribe, rate, review, and...
2021-07-121h 01
Let's Talk Limbic Sparks with Brand LeadersSpreading Joy with Culturally Relevant School Food at Red Rabbit with Rhys PowellRhys Powell, Founder and CEO of Red Rabbit, reveals how the Red Rabbit brand has evolved to stand for racial justice through food justice, by celebrating culturally relevant food in school cafeterias.In this full episode of Let's Talk Limbic Sparks, Rhys Powell, Founder and CEO of Red Rabbit, America's largest black-owned K-12 school food company, joins Kevin Perlmutter & Jasmine Moradi. Red Rabbit celebrates culturally relevant food in urban school cafeterias. We talk about how the Red Rabbit brand has evolved - from living its values, to being very specific in language and purpose - to...
2021-06-141h 00
Let's Talk Limbic Sparks with Brand LeadersImproving Marketing with Emotional Insight at Modern Acupuncture with Joan ArataJoan Arata, Modern Acupuncture Franchise Owner, reveals how she is applying a deeper understanding of emotional insight to create more effective marketing for her Modern Acupuncture clinics.In this of Let's Talk Limbic Sparks, Joan Arata, Franchise owner of Modern Acupuncture clinics in New York City and New New Jersey, joins Kevin Perlmutter & Jasmine Moradi. We talk about what matters most to Joan in her life and career, and how she is bringing all of her skills and experience from a career as a healthcare executive to being a franchise owner. Joan shares why embracing emotional i...
2021-05-0942 min
The Power of Audio + Science + AI with Jasmine Moradi18. Full episode | A Composer's Perspective: Joel Douek. The Art of Bringing a Scene to Life through Music. | Joel Douek, Award-Winning Composer My guest today is my new friend Joel Douek. We were introduced to each other through our common friend Kevin Perlmutter. They got to know each other at Man Made Music, the top US Sonic Branding studio, where Joel is the Creative Director & Chief Scientist. Born in London, England, now living in Los Angeles, Joel draws heavily on his background in music and neuroscience to guide & innovate the use of sound to bring meaning, realism and emotions in audiovisual. His talent has made him an award-winning composer, sound designer and instrumentalist whose music has underscored many films, television productions...
2021-05-011h 01
Let's Talk Limbic Sparks with Brand LeadersFueling Brand Evolution with Emotional Insight at AT&T PAC with Michelle HolmesMichelle Holmes, VP of Marketing at the AT&T Performing Arts Center, reveals what values she brings into her work and how emotional insight drove the AT&T Performing Arts Center brand evolution. She also discusses why it's so important for Brand Leaders to apply emotional insight to brand strategy, and how a Limbic Sparks approach can be used to strengthen customer relationships and brand desire.Welcome to Let's Talk Limbic Sparks - where you'll hear from Brand Leaders about how they are tapping into emotional motivations to strengthen customer connections, create brand desire and drive...
2021-04-1142 min
Business Minds Coffee ChatKevin Perlmutter | Creating Limbic SparksKevin Perlmutter, Chief Strategist and Founder at Limbic Brand Evolution joins me on this episode. We talk about Kevin's journey and the catalyst for launching his own business, the meaning behind his company name, the psychology of decision making and why it matters, how brands use behavioral science to create a better customer experience, how limbic sparks are created, the largest driver of customer loyalty, and more. Get connected with Kevin: Website: https://www.limbicbrandevolution.com/ LinkedIn: https://www.linkedin.com/in/kevinperlmutter/ Want to learn how you can work with...
2021-04-0157 min
Let's Talk Limbic Sparks with Brand LeadersEvolving Global Consumer Insights at PepsiCo with Stephan GansStephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, reveals what values he brings into his work and how he is evolving Global Consumer Insights at PepsiCo to better understand emotional motivations, anticipate consumer behavior, strengthen customer connections and drive business growth.Welcome to Let's Talk Limbic Sparks - where you'll hear from Brand Leaders about how they are tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. In these talks, Kevin Perlmutter and Jasmine Moradi speak directly with Brand Leaders who are turning emotional insights into a compe...
2021-03-1740 min
Going SoloLaunching a Brand Strategy Business Featuring Kevin PerlmutterKevin Perlmutter is a Brand and Customer Relationship Strategist. He is Chief Strategist and Founder of Limbic Brand Evolution, where he helps CMO's, Brand and Business Leaders strengthen customer relationships through the lens of emotion. He applies behavioral science to turn emotional insights into a competitive advantage.
We discuss:
Why experiences are more important than advertisement [1:23]
Going back to your roots in order to move forward [4:55]
The largest driver of loyalty for brands [6:36]
The hardest client you will ever have [9:46]
Going solo without going it alone [16:27]
Why you have to keep your foot on the gas [18:00]
The intersection where limbic sparks ...
2020-12-0422 min
The Power of Audio + Science + AI with Jasmine Moradi3. Full Episode | Sound Leadership – How to Grow Brands, Leaders and Teams with the Power of Music Creation. | Dr. Johannes Coloma-Flecker, Sound LeadershipMy guest today is my new friend Dr. Johannes Coloma-Flecker We were introduced to each other through our common friend Kevin Perlmutter. Johannes is a leading voice in music thinking for personal and professional growth. An award-winning musician, music researcher, And an executive coach member of the prestigious community of Marshall Goldsmith 100 Coaches He holds a doctoral degree in business, and graduated from Berklee College of Music in music production and songwritingFor his work, he has received awards from the American Marketing Association, the Austrian Academy for Sciences, and the Austrian Ministry of Science and Education. He is the...
2020-11-231h 05
The Power of Audio + Science + AI with Jasmine Moradi1. Full Episode | The Science of Emotion: - How to Find Your Company's Limbic Sparks to Build better Emotional Connections with Your Customers. | Kevin Perlmutter, Limbic Brand EvolutionMy guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was working as the Chief Strategist & Chief Innovation Officer.Today, he has jumped in to the world of entrepreneurship. And is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that he has passionately and successfully, for over 20+ years been helping large, small and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. Aft...
2020-11-091h 07
The Power of Audio + Science + AI with Jasmine Moradi1.1 Soundbite | What Brand Leaders Must Know About The Power of Audio Branding. | Kevin Perlmutter. Limbic Brand EvolutionKevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. They don't recognize that emotion no matter how it comes to you through sound through smell through customer service through experiences that you have with the brand through the way a brand communicates with you for how responsive a brand is to your needs and desires these are all things that I recognized were so ignored by most brand leaders and CMOs for whatever reason, but...
2020-11-0902 min
The Power of Audio + Science + AI with Jasmine Moradi1.2 Soundbite | Creating Limbic sparks: When Emotional Motivation Meets Brand Desire | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks that's what creating Limbic Sparks is all about, people being emotionally motivated by what your brand is all about".Listen full episode www.jasminemoradi.com www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Ac...
2020-11-0901 min
The Power of Audio + Science + AI with Jasmine Moradi1.3 Soundbite | Emotional Branding: Focus.. Connect.. Evolve. | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. Helping them articulate what it is about their brand that people should care about". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover mo...
2020-11-0901 min
The Power of Audio + Science + AI with Jasmine Moradi1.4 Soundbite | Brand Leaders Need to Tap Into Emotional Insights | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www...
2020-11-0902 min
The Power of Audio + Science + AI with Jasmine Moradi1.5 Soundbite | Limbic Sparks Strategy: AT&T PAC: Yours to Discover. | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects".Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. ...
2020-11-0902 min
The Power of Audio + Science + AI with Jasmine Moradi1.6 Soundbite | Emotional Brand Strategy : Habit vs. Loyalty | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have changed, they've changed quite significantly, and maybe they'll go backwards, maybe they'll keep going forward". Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs...
2020-11-0902 min
The Power of Audio + Science + AI with Jasmine Moradi1.7 Soundbite | The Power Of Emotions In Sonic Branding | Kevin Perlmutter, Limbic Brand EvolutionKevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel. So when creating music and sound for brands, it's all about expressing what the brand is all about". Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to...
2020-11-0909 min
THRIVE Podcast: Your Agency Resource | Hosted by Kelly CampbellEP 77: How Emotion Dictates Our Behavior, with Kevin PerlmutterThe post EP 77: How Emotion Dictates Our Behavior, with Kevin Perlmutter appeared first on Kelly Campbell.
2020-08-0300 min
THRIVE: Your Agency ResourceEP 77: How Emotion Dictates Our Behavior, with Kevin PerlmutterThe post EP 77: How Emotion Dictates Our Behavior, with Kevin Perlmutter appeared first on Kelly Campbell.
2020-08-0323 min
Scaling Up ServicesKevin Perlmutter, Chief Strategist, Founder, Limbic Brand EvolutionFor 20+ years, Kevin has been helping many large, small and non-profit brands evolve. He believes that most brand strategy work is way too complex. They help leaders bring emotion-enhanced methods into their ongoing evolution to discover new opportunities for brand evolution and growth.
Prior to Limbic, Kevin served as Chief Strategist & Chief Innovation Officer at sonic branding studio Man Made Music, where he led strategy, innovation, new offering development and research - including the creation of an award-winning neuroscience-based research capability to assess the impact of emotion on brand and human behavior. He also served as a Senior Director of...
2020-04-0930 min
Content Is Your BusinessKevin Perlmutter of Limbic Brand Evolution - Sparking Brand DesireCan a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.See omnystudio.com/listener for privacy information.
2020-01-1540 min
Rebecca Sounds ReveilleRebecca Sounds Reveille with Lawrence Perlmutter and Jeff DavisAt the top of the hour, guest Lawrence Perlmutter, who was a head cashier, teacher, in sales, inspirer, and had spent many years volunteering, comes on the show to talk with Rebecca about his dedication to serving others. His recent focus is on helping the homeless and veterans in the Los Angeles area by “walking” to show support. He shares his personal journey that is sure to inspire... “All this came to me after a car accident back in December of 2017. I was told by my surgeon I would not be able to do anything for eighteen months and I said...
2019-10-0958 min
This Past Weekend w/ Theo VonDr. David Perlmutter | This Past Weekend #187Theo sits down with board certified neurologist and #1 New York Times Best-Selling author Dr. David Perlmutter. https://www.drperlmutter.com/ This episode brought to you by… Uncommon Apothecary https://ua-cbd.com/ Use code THEO at checkout for 15% off Skillshare For 2 months free visit https://skillshare.com/TheoVon Grey Block Pizza 1811 Pico Blvd. Santa Monica, CA http://bit.ly/GreyBlock Music “Shine” - Bishop Gunn http://bit.ly/MakinIt_BishopGunn Gunt Squad www.patreon.com/theovon Name Aaron Jones Aaron Rasche Aaron Wayne Anselmi Adam Cox Adam White Alaskan Rock Vodka Alex Hitchins Alex Person Alex Petralia Alexa harvey Amelia Andrea Gaglia...
2019-04-041h 43
AP MarvelEpisode 33: Who is Marvel Chairman Ike Perlmutter?Fans love to blame Marvel Chairman Ike Perlmutter for a lot of MCU fallacies, but who is he really? Chris takes Anthony and Erin through a (nearly) full history of this eccentric corporate mogul. With shady business practices, racist and sexist comments, and a strange relationship with Donald Trump, this is one of the more interesting stories in the MCU.
Relevant News Stories:
Why It Matters That Marvel Studios Just Escaped Its Eccentric Billionaire C.E.O. (Vanity Fair)
Marvel’s Civil War: Why Kevin Feige Demanded Emancipation From CEO Ike Perlmutter (The Hollywood Reporter)
Ne...
2019-01-1759 min
Ancestral Health RadioAHR 21: How to Heal and Protect Your Brain From Your Brain's Silent Killers with Dr. David PerlmutterWhat is Leaky Gut Syndrome? Well... Leaky Gut Syndrome, or intestinal hyperpermeability, is where the small gaps in your intestinal wall -- or “tight junctions” -- become loose due to pro-inflammatory foods and stressors. These loose intestinal walls can then lead to inflammation that can affect the whole body by allowing harmful bacteria and toxins to directly enter your bloodstream. Many health experts are now saying that inflammation may be the root cause to many of today’s chronic health diseases. Some of these diseases include--but are not limited to--diabetes, cardiovascular and au...
2017-05-231h 11
Ancestral Health RadioDr. John Douillard: How to Safely Bring Wheat and Dairy Back Into Your Diet With A Scientific and Clinically-Proven Approach | Ep.012Plant domestication, most scientists think, made its debut some 10,000 years ago, with grain storage cropping up about 11,000 years ago. An ancient site in Israel yielded a hearty collection of grains, which were dated to about 23,000 years ago, according to a 2004 Proceedings of the National Academy of Sciences paper. But such an early appearance of wild cereals in the human diet—as this new paper proposes—would push the assumed date of substantial grass-seed eating back more than 70,000 years. This first bit is taken from an article published on December 17th, 2009 by author Katherine Harmon for Scientific American, and can also b...
2017-02-2859 min
Fasting Talk2: Fasting Benefits, Starvation Mode, Diarrhea, Raised Blood Sugar, Bone Broth FastVeteran health podcaster, blogger, international speaker, and bestselling author Jimmy Moore from "Livin' La Vida Low-Carb" teams up with Toronto, Ontario Canada-based nephrologist Dr. Jason Fung from IntensiveDietaryManagement.com and Dr. Fung's Clinical Director at his Intensive Dietary Management Program clinic Megan Ramos on this podcast dedicated to answering YOUR questions about intermittent, alternate day, and extended fasting. Jimmy and Dr. Fung are the coauthors of the 2016 international bestseller The Complete Guide to Fasting: Heal Your Body Through Intermittent, Alternate-Day, and Extended Fasting and, along with Megan, are happy to provide this podcast as an additional resource for anyone...
2017-01-1300 min
Essentials of Healthy LivingGRAIN BRAIN: The Surprising Truth About Wheat, Carbs, and Sugar – Your Brain’s Silent KillersDr. Kevin Passero and his special guest Dr. David Perlmutter will be discussing his recent book, GRAIN BRAIN: The Surprising Truth About Wheat, Carbs, and Sugar—Your Brain’s Silent Killer.
David Perlmutter, MD, FACN, ABIHM is a Board-Certified Neurologist and Fellow of the American College of Nutrition. He received his M.D. degree from the University of Miami School of Medicine, where he was awarded the Leonard G. Rowntree Research Award. Dr. Perlmutter has been interviewed on many nationally syndicated radio and television programs and serves as medical advisor to the Dr. Oz Show. He is a frequent lecturer at h...
2014-05-1859 min
Kevin Passero's PodcastEssentials of Healthy Living: April 10, 2011Topic:Antioxidants for brain health
Special guest: David Perlmutter, MD, FACN, ABIHM – board-certified neurologist and fellow of the American College of Nutrition
2013-01-1359 min