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PASSIONEER Magazine The PodcastEP 66 Korena Keys | Founder + Visionary • Community Advocate • AuthorKorena Keys, Founder of Key Media Solutions, is best known for developing her own unique approach to media strategy and digital marketing. This quickly earned her the business and respect of companies across the United States.Korena was one of the first in the country to receive the IAB Digital Media Sales Certification and was invited into the Forbes Agency Council a few years later. She has served as the President of the Board for South Dakota Advertising Federation, Chair of the Board for the Community Outreach, held a seat on the City Council, and is active in...2025-04-2929 min
OUTdriveStrategy, Ethics and AI Are Shaping Modern MarketingMarketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency, Korena’s story is one of adaptability and growth.2025-02-1139 minOUTdriveStrategy, Ethics and AI Are Shaping Modern MarketingMarketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency, Korena’s story is one of adaptability and growth.2025-02-1139 min
Argh! Not Another Podcast About Book PublishingEpisode 9 - The Lighter Side of Poetry: From Frost to SteinGet ready for an amusing exploration of poetry with Episode 8 of Argh!, “Just Talking Poetry”. Join William May, your host, and poet, as he sits down with Denise Marsa, along with Meggie Dimitrova from KeyMedia Public Relations for a lively, candid, and fun conversation about some of the poets we really love. In this episode, we dive into the works of Robert Frost, William Shakespeare, Emily Dickinson, Clare Harner, and Gertrude Stein, and an intro to a poem by the brilliant Gwendolyn Brooks. You’ll also discover fun facts, like the first-ever recorded poem, “Au Claire De La Lune.” Balancing the a...2024-10-1747 min
Argh! Not Another Podcast About Book PublishingEpisode 8 - AI and Other Concerns for Creatives in 21st CenturyGet ready for a thought-provoking dive into the future of creativity with our latest episode, “AI and Other Concerns for Creatives in the 21st Century”! Join William May, host, and poet, as he sits down with Denise Marsa, a multifaceted musician, songwriter, and producer, for a riveting discussion on how artificial intelligence is reshaping the artistic landscape.
In this episode, William and Denise explore the challenges and opportunities that AI presents to artists today. From the ethical implications of machine-generated art to the creative potentials of AI collaboration, they leave no stone unturned. With their trademark blend of w...2024-07-2636 min
Argh! Not Another Podcast About Book PublishingEpisode 7 - 100 Poems - A Peek Inside William’s Manuscript ProcessDive into the poetic depths with Episode 6! Join us for a captivating conversation with the quirky personalities of William May, Denise Marsa, and Meggie Dimitrova discussing the journey into William's manuscript process, where the magic of poetry comes alive.
In this episode, listen as William, Denise, and Meggie share their insights, anecdotes, and witty banter while exploring the intricacies of William's manuscript process. From brainstorming sessions to editing marathons, experience the highs and lows of crafting a collection of 100 poems.
Whether you're an aspiring writer seeking guidance or a poetry enthusiast hungry for behind-the-scenes insights...2024-04-1251 min
Argh! Not Another Podcast About Book PublishingEpisode 6 - Short Story - The Monster Was Covered With Spaghetti (Part 2)Welcome to episode 5 of Argh! Not Another Podcast About Book Publishing. Today's episode is truly special as I dive into my captivating short story The Monster Was Covered With Spaghetti.
In Part 2, I'll be unraveling the grand finale of the story.
Thank you for tuning in. Until next time, happy listening, and brace yourselves for the monster's grand entrance!
If you're curious to learn more about me or explore my other literary endeavors, visit www.williammaywrites.com. Stay connected by following me on social media for updates, and remember, this podcast is made poss...2024-02-0943 min
Argh! Not Another Podcast About Book PublishingEpisode 5 - Short Story - The Monster Was Covered With Spaghetti (Part 1)Welcome to another episode of Argh! Not Another Podcast About Book Publishing. Today's episode is truly special as I dive into my captivating short story The Monster Was Covered With Spaghetti.
In Part 1, I'll be unraveling the layers of this whimsical tale, where mystery meets humor, and a peculiar monster emerges, covered in spaghetti. The story is bound to keep you on the edge of your seat, awaiting the conclusion in Part 2, set to be released in the next couple of weeks.
Stay tuned for more literary twists, turns, and maybe a few noodle-related surprises...2024-01-2636 min
Argh! Not Another Podcast About Book PublishingEpisode 4 - Time Travel (Recap 2023)Argh! Podcast Episode 3: Unveiling 2023's Poetry Gems
Welcome to bonus Episode 3! Join host William May as he explores the top-rated poems from his 2023 social media journey. We'll delve into the most engaging recited poems, including "Our Plan Did Not Go Well" and "Deadlines Make Me Anxious."
But that's not all! Get an exclusive peek into William's upcoming venture into Flash Fiction with "Time Travel." Finally, discover a brand-new poem and gain insights into William's creative process.
Don't miss this emotive journey through verse and storytelling on Argh! Episode 3. Tune in for an unforgettable...2023-12-3010 min
Argh! Not Another Podcast About Book PublishingEpisode 3 - Building a Life with Poetry: An Interview With Poet and Editor, Lenny DellaRoccaWelcome to ARGH! Not Another Podcast About Book Publishing, hosted by William May.
In this Episode 2 - Building a Life with Poetry: An Interview With Poet and Editor, Lenny DellaRocca, join William as he engages in an insightful conversation.
Discover the intricate world of poetry and its intersection with life as Lenny shares his profound wisdom and experiences. As the mastermind behind the Epoem and the founding editor of South Florida Poetry Journal, Lenny DellaRocca has carved a unique path in the literary landscape.
Explore Lenny's innovative contributions, including his remarkable work in "...2023-12-0338 min
Argh! Not Another Podcast About Book PublishingEpisode 2 - At Home With Words: Finding Love & Support in the Creative LifeWelcome to ARGH! Not Another Podcast About Book Publishing, hosted by William May, a passionate book enthusiast with a knack for storytelling and a touch of sarcasm.
Episode 1: At Home With Words: Finding Love & Support in the Creative Life features an intimate conversation between William May and his fiancé and former newspaper editor, Melissa Myers.
Join them for an engaging discussion on the highs and lows of the creative journey as they dive into the world of creativity, love, and support. Tune in for insights, laughter, and heartfelt moments.
This podcast is produced b...2023-11-2018 min
Argh! Not Another Podcast About Book PublishingEpisode 1 - Why Am I Doing This? (Part 2)Welcome to ARGH! Not Another Podcast About Book Publishing, hosted by William May, a passionate book enthusiast with a knack for storytelling and a touch of sarcasm. We present to you Episode 0 - Why Am I Doing This? (Part 2).
Part 2 delves into the remarkable journey of William, a talented poet who happens to be dyslexic. Join us as we explore the challenges and triumphs of a dyslexic individual navigating the complex world of education and poetry.
We explore the challenges William faces and the triumphs he achieves as he navigates his way through an educational...2023-11-0330 min
Argh! Not Another Podcast About Book PublishingEpisode 0 - Why Am I Doing This? (Part 1)Welcome to ARGH! Not Another Podcast About Book Publishing, hosted by William May, a passionate book enthusiast with a knack for storytelling and a touch of sarcasm. We present to you Episode 0 - Why Am I Doing This? (Part 1).
In this episode, William dives with his team, Denise Marsa, and Meggie Dimitrova, into the world of book publishing and embarks on a journey to discover the motivation behind starting yet another podcast in this crowded space.
Part of William's goal in creating this podcast is to do something different, something in line with my writing...2023-10-2022 min
Rising Star - Music That MattersDenise Marsa - Floathttps://denisemarsamusic.com/ https://keymedia-group.com/
Singer-songwriter-producer Denise Marsa talks about her new release Float, and much more.2022-06-1446 min
Down & Digi by KeyMedia SolutionsEpisode 18 - Vanity Metrics Vs. ROIThere is an endless amount of numbers, metrics, data, and more, marketers can share when it comes to reporting on the success of a marketing campaign. Some of these may look interesting but they are nothing more than vanity metrics. These are numbers that look good but don't give you an actual pulse on your marketing efforts.
This is where turning your focus on ROI can help you weed out the unnecessary vanity metrics and give you the metrics that matter. Understanding how much you want to spend on an action, whether a lead, a purchase, a ph...2021-06-2503 min
Down & Digi by KeyMedia SolutionsDigital Brand PresenceWelcome to Down & Digi! This is a podcast and video series produced by KeyMedia Solutions and hosted by CEO Korena Keys.
On our first episode of Down and Digi, we are talking about Digital Brand Presence. We review what it is, why it's important, and some of the things you can do to improve your Digital Brand Presence in an ever-changing, ever-evolving online world.
Make sure to subscribe, rate, and review! If you have a burning topic or question, just reach out to us at KeyMedia Solutions and we...2021-02-1107 min
Generation Social MediaWhat's The Difference and When to Use Them: Geo-Targeting, Hyper-Local, and Geo-FencingGeo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com2020-10-1524 min
KeyNews: A Marketing Podcast6. Knowing Your AudienceOn this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, so strap in and enjoy!2020-08-1209 minKeyNews: A Marketing Podcast5. Considering ProgrammaticDigital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting. This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising. 2020-08-0506 minKeyNews: A Marketing Podcast4. We Can Advertise On Tik Tok...Maybe...Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!2020-07-2211 minKeyNews: A Marketing Podcast3. Why Retargeting MattersAccount Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your digital strategy. 2020-07-1514 minKeyNews: A Marketing Podcast2. What is Programmatic Audio?Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!2020-06-2509 minKeyNews: A Marketing Podcast1. CTV vs. COVIDTobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.2020-06-1013 min
KeyNews: A Marketing PodcastOnly eCommerce Websites Need SSL CertificatesWebsites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don't collect this information? Some people do not think they need to secure their website if they are not asking people to submit their personal information. In the 20th episode of the first season of the Marketing Myths Podcast, Tobaria and Aaron talk about why you may or may not need to secure your...2019-05-0912 min
KeyNews: A Marketing PodcastSocial Media Ads Don't WorkThere are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, offer real data that backs their final conclusion, and even give advice on how to successful run a campaign on these platforms. https://keymediasolutions.com/news/podcast/social-media-ads-dont-work/ 2019-05-0213 min
KeyNews: A Marketing PodcastNever Delete Content from Your WebsiteIn the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for Panda." Then later he said, "It's not guaranteed that you will see any positive effect from that." referring to removing old or thin content from your website. Even John Mueller has said, “Improving it means that the rankings can only go up, whereas by removing it, can cause loss of rankings instead of the gains that some people think content removals will do.”
So, this seems prett...2019-04-2515 min
KeyNews: A Marketing PodcastEmail Marketing is a ScamHave you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and cons of email marketing and how you can use email marketing more effectively. Take a listen!
Show notes: https://keymediasolutions.com/news/podcast/email-marketing-scam/ 2019-04-0410 min
KeyNews: A Marketing PodcastPodcast Advertising is Too Young with Sarah WernerToday we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah's brain about the myth that it's too early to advertise on podcasts.
www.sarahwerner.com
Show notes: https://keymediasolutions.com/news/podcast/podcast-advertising-young-sarah-werner/ 2019-03-2816 min
KeyNews: A Marketing PodcastI Don't Need an Agency to Run My Social MediaThe vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You could hire someone. But that gets expensive, right? On today's episode of the Marketing Myths Podcast, Tobaria and Aaron discuss the myth that businesses don't need any help with their social media marketing.
Show notes: https://keymediasolutions.com/news/podcast/dont-need-agency-run-social-media/ 2019-03-2112 min
KeyNews: A Marketing PodcastIs Television an Outdated Form of Marketing?Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has that eaten into the time people spend watching television? In today's episode of the Marketing Myths Podcast, Aaron & Tobaria talk about the effectiveness of television as a form of marketing.
Show notes: https://keymediasolutions.com/news/podcast/television-outdated-form-marketing/ 2019-03-1517 min
KeyNews: A Marketing PodcastHigher Bids Equal Higher PlacementsIt takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today's episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the more money you throw at your paid search and display campaigns the higher your ads will rank and the more they will be seen. Enjoy!
Show notes: https://keymediasolutions.com/news/podcast/higher-bids-equal-higher-placements/ 2019-03-0711 min
KeyNews: A Marketing PodcastMy Demographic Isn't On Social MediaEvery business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren't on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? In today's episode of the Marketing Myths Podcast, Tobaria and Aaron address the myth that certain demographics aren't reachable on social media.
Check out the show notes for a bunch of graphs with all the data!
Show notes: https://keymediasolutions.co...2019-02-1419 min
KeyNews: A Marketing PodcastYou Can Set & Forget PPC Campaigns, Right? Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron tackle this myth in today's episode of the Marketing Myths Podcast.
Show notes: https://keymediasolutions.com/news/podcast/you-can-set-forget-ppc-campaigns/2019-02-0712 min
KeyNews: A Marketing PodcastDo Display Ads Work? In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads, so, in today's episode, Tobaria and Aaron address this myth and talk about what you can do to make your display ad campaigns successful.
Show notes: https://keymediasolutions.com/news/podcast/display-ads-work/ 2019-01-2420 min
KeyNews: A Marketing PodcastIs Retargeting Only for Retail Businesses? If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads are then meant to drive you back to the website to purchase the item. And they work! Well, they work for retail, but what about other businesses? Does retargeting work for B2B or service businesses? In this episode of the Marketing Myths Podcast, Tobaria and Aaron talk about how retargeting ads can be used outside of the retail world. ...2019-01-1712 min
KeyNews: A Marketing PodcastAre Millennials the Only Generation Who Shops Online?According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the younger generations. In today's episode, Tobaria and Aaron talk through this myth and crunch the numbers on who is shopping online.
Show notes: http://marketingmythspodcast.com/which-generations-shop-online2018-12-2013 min
KeyNews: A Marketing PodcastDo You Need to Offer Discounts Over the Holidays?It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion pie. As an incentive for consumers to buy their product over their competitors', many companies discount their products. Is discounting your products and services necessary to sell to holiday shoppers? Tobaria and Aaron debate this myth in today's episode of The Marketing Myths Podcast.
Show notes: http://marketingmythspodcast.com/need-to-discount-over-holidays2018-12-1319 min
KeyNews: A Marketing PodcastBlack Friday & Cyber Monday 2018 Email AnalysisAdobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping.
According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so many emails being sent, McKinsey & Company says email marketing is 40 times more successful at acquiring customers than the social media forces of Facebook and Twitter combined.
Listen as Tobaria and Aaron break down and analyze emails sent during this year's Black Friday and Cyber Monday time period...2018-12-0618 min
KeyNews: A Marketing PodcastDo You Need to Buy All Variations of Your Domain?There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today's episode of The Marketing Myths Podcast, Aaron and Tobaria talk about if you need to own every variation of your brand and domain. They talk about if it helps or hurts your SEO. They also talk about best practices for deciding on your domain name. Listen in!
View s...2018-11-2921 min
KeyNews: A Marketing PodcastDo You Need Paid Media if Your Site Gets A Lot of Organic Traffic?Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics are not necessary if your website receives many users from organic social, organic referral, and other organic sources.
View the show notes here: http://marketingmythspodcast.com/do-you-need-paid-media2018-11-1415 min
KeyNews: A Marketing PodcastCan You Publish Too Much Content?This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their blog posts, why evergreen content is important and more!
View the show notes here: http://marketingmythspodcast.com/can-you-post-too-much-content2018-11-0819 min
KeyNews: A Marketing PodcastDo Marketing Platforms Listen to Us?We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in 2016, Facebook came out and said they were NOT using smartphone microphones to listen into our conversations. But is that true? What about Google? Is Google listening to us?
Listen in as Aaron and Tobaria jump into the myth that Facebook, Google, and other marketing platforms are listening to us to better target us and serve ads to us.
Check out the show notes here: http://marketingmythspodcast.com/do-marketing-platforms-listen-to-us2018-11-0122 min
KeyNews: A Marketing PodcastIs LinkedIn the Best Social Network to Reach Professionals?Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of LinkedIn and provide other options.
Show Notes: http://marketingmythspodcast.com/is-linkedin-best-to-reach-professionals2018-10-2320 min