Keywordio - Podcast Details

Shows

Full Funnel Marketing by Keywordio Ep18 - The AI Agent PlaybookShow NotesIn this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building custom GPTs, Gemini-powered copilots, and using Veo for video automation.It’s not about experimenting anymore,it’s about implementing AI at scale. Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution.What You'll Learn:How to use OpenAI’s GPT and Google’s Gemini to build custom marketing agentsThe role of Vertex AI and Google Cloud in scalable agent deployme...

2025-11-0735 min

Full Funnel Marketing by Keywordio Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeliIn this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.You'll learn:What it takes to step into leadership during a brand’s transitionHow agency experience can shape e-commerce strategyLessons from shifting platforms and preserving pricing powerWhy owning your brand is essential to long-term successHow to communicate price increases without losing trustThe practical meaning of “pricing power” in a comp...

2025-07-2339 min

Full Funnel Marketing by Keywordio Ep16 - The End to Advantage Shopping Campaigns?Show NotesJoin digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!Show LinksSlides from the podcastConnect with...

2025-02-2126 min

Full Funnel Marketing by Keywordio Ep15 - Wrapping up 2024 with Jorge MontoyaShow Notes Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part. Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want...

2024-12-2030 min

Full Funnel Marketing by Keywordio Ep14 - AI Makes Your Team More EfficientJoin digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to Gain an understanding of how AI technologies are reshaping the business landscape and how you can implement them in your teams by using Gemini 1.5 Open Ai o1, & Llama 3.1, and much more Show Links AI event Connect with us: Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com J...

2024-11-2126 min

Full Funnel Marketing by Keywordio Ep13 - Be Ready for Peak SeasonJoin digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year. We'll dive into: Performance 5 Campaign Strategy Peak Season Tips AI: custom-made solutions f...

2024-09-2319 min

Full Funnel Marketing by Keywordio Ep12 - How to build a full-funnel marketing strategy on TikTokListen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing. In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign. Show Links TikTok Course. Nordic Nest Case Connect with us: Johan’s Linkedin Jonas Linkedin Simon’s Linkedin Email us: Jona...

2024-03-2735 min

Full Funnel Marketing by Keywordio Ep11 - Why we started KeywordioIn this episode, you will learn more about the history of Keywordio, and also get to know one of our Co-Founders better! Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio Show Links Connect with us: Morten’s Linkedin Johan’s Linkedin Jonas Linkedin Email us: Jonas@keywordio.com Johanlidner@keywordio.com Morten@keywordio.com Get a quote from Keywordio

2024-03-2032 min

Full Funnel Marketing by Keywordio EP10 - Attribution modelling for a complex marketing mix, with Sofia from StrongerListen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger. Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger. In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more! Show Links V...

2024-03-1323 min

Full Funnel Marketing by Keywordio Ep 9 - Custom AI assistant, why you need to start building your own versions of GPTIn this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio Show Links Try Keywordio’s own GPT Full Funnel marketing, you need to have a Open AI pro license Slide deck with prompt list Sora video Gustav Söderström Spotify, GenAI explained Connect with us: ...

2024-02-2324 min

Full Funnel Marketing by Keywordio Ep 8 - From CMO to CPO, and learn how to code with AI.Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Henrik Enström who is CPO at Bangerhead, and also a speaker at D-Congress. Henrik has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Henrik has been a fast learner all throughout his career. This has also lead to his latest move from marketing over to product and his new role as CPO at Bangerhead. In this episode we will go deeper into how to automate your pricing strategies with the help of AI...

2024-02-0722 min

Full Funnel Marketing by Keywordio Ep 7 - Lesson Learned from 2023 on MetaListen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024. Show Links Connect with us: Johan’s Linkedin Justas’s Linkedin Email us: johanlidner@keywordio.com justas@keywordio.com Get a quote from Keywordio

2024-01-2322 min

Full Funnel Marketing by Keywordio Ep 6 - From Awareness to Action - Tuss CMO Frank DandyListen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy. Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm. Hear more about how Frank Dandy succeeded on TikTok. Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more! Show Links Frank Dandy Take our online courses: #EndPeriodPoverty campaign Co...

2024-01-1025 min

Full Funnel Marketing by Keywordio Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini SportswearListen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear. Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry. Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more! Show Links Great campaigns from Houdini: Live Large with Less Campaign The Storyteller Campaign Watch The Storyteller Vid...

2023-12-2228 min

Full Funnel Marketing by Keywordio Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMaxListen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies. In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube Show Links Free Feedscore Oscar’s Notes Take our online courses: Google Ads & GA4 Course From Awareness to Action Connect with us: Johan’s Linkedin Jona's Linkedin Oscar's Linkedin

2023-12-0131 min

Full Funnel Marketing by Keywordio Ep 3 - TikTok Ads Do’s & Don'tsListen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies. In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features. Show Links Take our online courses: Take your TikTok Ads to the next level Why you should get started with TikTok Connect with us...

2023-11-1020 min

Full Funnel Marketing by Keywordio Ep 2 - Why use Ads on Pinterest?Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies. In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more! Show Links Download the slide deck Pinterest VIP Slide deck Take Keywordio’s free online course Get started with Pinterest Ads Connect with us: Johan’s L...

2023-11-0319 min

Framtidens E-Handel 206. Jonas Hagströmer Theodorsson: Keywordio - Om product-market-fit, e-handlares viktigaste KPIer, och performance marketingKeywordios delägare Jonas Hagströmer Theodorsson gästar podden Framtidens E-Handel och delar med sig av sin expertis inom performance marketing.Intro av Jonas och hans resa med sorg och vad som är viktigt i livet.8 min - Hur balanserar man sitt privata och professionella liv? Att ta hand om sina följare. 16 min - Hur skapar man product market fit? Vilka KPIer är absolut viktigast för e-handlare? Hur ska man navigera bland alla trafikgenerering kanaler? 35 min - Vart börjar man och hur utvecklar man sin marknadsmix som ett D2...

2023-10-271h 05

Full Funnel Marketing by Keywordio Ep 1 - Meta - Maximise holiday performance with best practicesThe holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights...

2023-10-0326 min

The Business Developer The Un-Learnings from 2020 Happy New Year 2021! The beginning of a New Year may be the time for resolution for many of us. In those resolutions, we include many new learnings we would like to imbibe into our lives. As we plan to execute on that, one important point we have to remember - more often than not, for us to gain new learnings, we need to make an effort to Un-learn some of our past learnings, to make space for new learnings to come in and we are able to absorb those. And Un-learning is...

2021-01-1135 min

The Business Developer Christmas Special - Part 2Merry Christmas! Welcome to this Christmas Special - Part 2 episode of The Business Developer Podcast with Sujay. The podcast serves as a source of inspiration for Business Developers. By listening to this podcast, you may gain some ideas, inspirations or food for thought towards your own journey of developing your business successfully - now or in the future. It’s Christmas time, which means it's time for Gifting. So, this Christmas Special - Part 2 episode of 2020 takes you through the Journey of The Business...

2020-12-2416 min

The Business Developer Developing ecommerce businesses - lessons learnt w/ Jonas TheodorssonIn this episode, we shall learn from the knowledge and learnings shared by Jonas Theodorsson - the co-owner and business developer of Keywordio. Jonas is also a frequent speaker at Google, Royal Institute of Technology or KTH in Stockholm, and Stockholm School of Economics on topics related to growth for global ecommerce companies. It is important to draw our own learnings from the life situations we face - even from listening to a podcast. Maintaining a black book of ideas is a smart thing to do for business developers. I have ta...

2020-11-0828 min