Shows
ABX & CocktailsE27 - Is revenue marketing dead? [Jon Miller]In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller.We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing playbook, and the impact of AI on buyer-seller dynamics.Jon shares insights on creating unique buyer experiences, the importance of positioning, and the need for a shift towards expert-driven marketing strategies.The conversation culminates in practical recommendations for marketers navigating this new landscape.Here are some of the key points we covered: Traditional MQL-based playbook...
2025-02-0638 min
ABX & CocktailsE26 - The Future of Agency Pricing & AI On episode 26 of ABX & Cocktails, Kfir speaks with Tracy Shirtcliff, CEO of Scope Better, about the changing landscape of pricing in professional services, the impact of AI, and the future of agency work. Kfir and Tracy discuss the challenges of traditional pricing models, the need for agencies to adapt to new technologies, and the importance of data-driven decision-making. Tracy shares her own insights on how to build a successful agency in the current environment and the significance of client engagement, as well as how agencies can stay ahead in 2025 and beyond. Hosted on A...
2025-01-2625 min
ABX & CocktailsE25 - How Storytelling, AI, and Collaboration Transform MarketingIn this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix, discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need for collaboration between creative and performance teams. Elad shares his extensive journey in the creative field, emphasizing the significance of storytelling and the unique narratives behind products. The discussion also covers effective metrics for evaluating creative success and practical formulas for creating impactful content, since investing in creativity is essential for effective communication and storytelling. Creative content professionals should be involved in product development discussions. And, m...
2025-01-2038 min
ABX & CocktailsE24 - Signal-Based Selling Secrets: Transforming Go-to-Market StrategiesIn this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms. Kevin breaks down the nuances of identifying and leveraging meaningful signals, sharing insights from his experience at Common Room and providing actionable advice for sales and marketing teams.Key insights include:Prioritizing sales signals and the strategies Common Room employs to generate pipeline efficientlyImportance of understanding a company's go-to-market motion and the value of specific signals in the sales process T...
2024-12-1224 min
ABX & CocktailsE23 - GenAI in Marketing and BusinessIn this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets, demystifying GenAI, and its practical applications in enterprises. Key points covered:The disruptive effect of AI on traditional agency models and project managementChallenges in marketing quantum computing due to its niche audienceThe potential of GenAI in enhancing lead qualification and personalization in marketingStarting with manual processes before automating with GenAITraining on GenAI tools is essential for effective useAI’s potential in enhancing data analysis and developing customized con...
2024-11-0345 min
ABX & CocktailsE22 - Building B2B Marketing Success: Wolt's Evolution, Team Building, and Strategic GrowthIn our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the company. Yuval shares how Wolt transitioned from a food delivery service to a broader retail platform and the challenges that came with establishing a new marketing function. He highlights the importance of understanding the company’s internal dynamics, starting with simple strategies, and leveraging existing resources. Yuval also offers his experience with team building, securing buy-in for marketing initiatives, and his personal take on...
2024-10-0734 min
ABX & CocktailsE21 - A new era of using AI on LinkedIn - The GTM playDmitry Bergelson and Oleg Sobolev, co-founders of Extrovert, discuss on “ABX & Cocktails” the importance of relationship building in sales and how their tool helps sales teams maintain relationships at scale. In this episode, Dmitry and Oleg shared their experiences and insights on several key topics:Building relationships on LinkedIn and the challenges they facedDifferent use cases for Extrovert, including sales teams, account executives, marketing development reps, and customer success teams. The effectiveness of outbound outreach and the need for sales teams to diversify their outreach capabilities. The topic of authenticity in communication and the...
2024-09-1942 min
ABX & CocktailsE20 - Avishai Sharon - CEO and Co-Founder at TrendemonIn “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing. Avishai shares with Kfir and Or his insights on several relevant topics including:Why buyer anonymity is on the rise and the importance of understanding buyer interestsWhy’s there a need for alignment between teams for unified revenue intelligenceHow to shift from intent-based to interest-based marketingThe value of Quality human-produced content in the age of AITrends on website journey optimizationPractical strategies to demonstrate marketing ROI and...
2024-07-0937 min
ABX & CocktailsE19 - Daniel Zacks - Senior Manager Revenue & Marketing Operations at PanoraysIn episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue operations. The discussion covered:Evaluate tools based on their value and fit for the organization's specific needs, rather than simply going for the best solution in the market.The impact of COVID-19 had on purchasing decisions and the need for data-driven justifications for expenses. Daniel shares his approach to evaluating tools and recommends considering factors like integration, cost, and onboarding ease.L...
2024-06-0328 min
ABX & CocktailsE18 - Alexis Martial - Co-Founder at SaaScale and Clay Partner and ExpertIn this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve personalization. The topics covered include:The challenges of implementing AI tools and the importance of understanding the buyer's journey. The need for a strategic approach to AI and the importance of validating hypotheses before scaling. Intent data and the challenges of using it effectively. A targeted approach to AI in sales and marketing.Reso...
2024-05-2733 min
ABX & CocktailsE17 - Robin Izsak-Tseng - VP at G2 - Leveraging G2 Data for Strategic Enterprise SalesListen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises.She also discusses actionable strategies to effectively harness and activate intent data across your marketing and sales efforts, which will take you from understanding to measurable outcomes.The topics covered include:Unveiling Buyer Intent's Three Pillars for market dominance and revenue efficiency.Decoding the Buyer's Journey to personalize your marketing strategies.Activating Intent Data for effective enterprise engagement and revenue growth.Leveraging G2...
2024-05-131h 00
ABX & CocktailsE16 - Adir Ron - CMO at DuveEpisode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the challenges and strategies involved in transitioning to larger hotels and chains, including realigning the marketing team, reshaping the marketing materials, and implementing an account-based marketing (ABM) approach. In this episode, we cover:The importance of understanding the pain points of the target audience and creating tailored messaging and materials for different roles within the buying committee Technical challenges faced during transitions and the need f...
2024-05-0646 min
ABX & CocktailsE15 - Shiri Katalan - Head of Growth at GlobalDotsIn this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies.During our conversation, we touch upon:The importance of creating memorable experiences at conferences and events. Examples of how she has used lemons and origami to attract attention and engage with potential customers.The need to think outside the box and have fun in marketing, and provides tips for generating creative ideas. Hosted on Acast. See acast.com/privacy for more information.
2024-05-0138 min
ABX & CocktailsE14 - [Gifting Series] Gifting Summary with Kfir & Or“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and preferences. In our discussion, we cover:How different departments within an organization that can leverage gifting, such as marketing, sales, and customer success, at different stages of the customer lifecycle.The need for a well-established understanding of the ideal customer profile (ICP) Integrating gifting into existing workflows and systems. Ethical considerations and regulations surrounding gifting, such as...
2024-04-2430 min
ABX & CocktailsE13 - How to Master Intent ABM MeetupListen in to our in-person Intent Meetup:Or Moshkovitz - Appsflyer:Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online behavior and engagement, as crucial for effective sales and marketing. He cautions ag9ainst rushing into expensive platforms without clarity on objectives.Kfir Pravda - PMG:Kfir addresses the audience's experiences with intent platforms and emphasizes the importance of readiness and specific goals before investing in them. He introduces different types of intent solutions and provides cheat sheets for evaluating readiness...
2024-04-181h 20
ABX & CocktailsE12 - Sumner Vanderhoof - CEO of PropensityIn our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. In our discussion, we touch upon:How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs. Sumner shares the history and background of Propensity and how they identified the need for a platform that serves smaller accounts.The importance of aligning marketing and sales and utilizing multiple channels in ABM campaigns. Hosted on Acast. See acast.com/pr...
2024-04-0835 min
ABX & CocktailsE11 - Jonathan Raveh - Founder of GRANDJonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization.We discussed the trend of outsourcing thought leadership writing and the importance of professional content on LinkedIn.In addition we also addressed the role of AI in writing, his client onboarding process, and tips for effective writing.In our discussion, we touched upon:Writing about professional expertise on LinkedIn can help individuals become thought leaders and create an impact in their domain.AI tools are not...
2024-03-1931 min
ABX & CocktailsE10 - Yuval I. Tessler - Team Leader, Marketing Paid Acquisition, SysaidIn our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in acquiring new businesses, emphasizing the importance of engaging multiple personas in the sales process. Additionally, Yuval explores the use of Drift and SalesLoft for sales engagement and their measurable impact on pipeline creation and deal cycle reduction, concluding with the significance of tool orchestration and integration.In our discussion, we touched upon:The potential for AI capabilities to enhance service desk operations, leading to quicker issue resolution...
2024-03-0736 min
ABX & CocktailsE9 - Roi Kaufman - VP Growth at KalturaIn our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX successIn our chat, we coveredImplementing ABX requires alignment between marketing and sales teams.A focused approach is crucial for ABX success, with specific criteria for account selection.First-party data is key for personalization and intent-based marketing.Tailoring content and initiatives to specific industries and regions enhances engagement.ABX initiatives should be constantly tested and optimized for maximum impact.
2024-02-2039 min
ABX & CocktailsE8 - [Gifting Series] Alex Olley - Co-founder of ReachdeskIn our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value proposition. In our chat, we covered :Personalization is key in gifting, and the power of choice for the recipient is important.Gifting can be a valuable tool in the B2B marketing and sales process, particularly in key moments such as job changes and events.Metrics such as pipeline generated and closed-won revenue are important for measuring the success of...
2024-02-0842 min
ABX & CocktailsE7- [Gifting Series] Maya Erenberg - Co-founder of CorporateGift.comIn our first gifting session, Maya Erenberg, one of the co-founders over at CorporateGift.com, chats with us about why giving corporate gifts can really amp up those relationships.During the episode we discussed:Corporate gifting is an effective way to enhance engagement, brand awareness, and relationships with clients and employees.Gifting technology has evolved to provide personalized and trackable gifting experiences.Consider the company culture, the ability to follow up on gifts, and the value of the gifts themselves.Unique and personalized gifts can make a lasting impression and create strong engagement.Gifting strategies for...
2024-02-0139 min
ABX & CocktailsE6 - Joe McNeill - CRO at Influ2We had the honor to host Joe McNeill, CRO at Influ2, to discuss with us how growth teams are leveraging this technology to better engage their prospects.This was our first episode in English and more to come.During this episode we discuss:What is Influ2 and who should use it?What has changed with their new version - Influ2 V2How Influ2 handles compliance (GDPR)How such a tool helps to build better SalesMarketing AlignmentAnd much more.Want to know Joe's favorite cocktail?Wait until the...
2023-11-2746 min
ABX & CocktailsE5 - Merav Keren - VP, Corporate & Field Marketing at Cato Networks It is no secret that Cato Networks is one of the fastest-growing companies on the Israeli tech scene. This time we had the huge pleasure of speaking with Merav Keren, VP of Corporate & Field Marketing, about how they managed to build such a complex and advanced ABX machine. During this episode, we discuss on: Merav's personal journeyHow to find the right GTM for your productB2B Brand campaigns (does it really work?!)Methods for prioritizing opportunities and intentWhat is needed in order to BREAK Sales/Marketing frictionPowerful ABX tools you should b...
2023-10-081h 24
ABX & CocktailsE4 - Tzvika Avnery - Strategic Growth Advisor at Jifiti & a serial entrepreneurWe will remember 2023 as the year hyper-growth B2B organizations became more efficient and focused on revenue.That alone is a great opportunity for companies to re-evaluate their stack.Our guest in this episode is Tzvika Avnery, one of the best B2B growth hackers in the Israeli market.During this episode we discuss:Tzvika's personal journeyHow to build an affordable ABX using a startup budgetPractical tips on how to better utilise Linkedin for ABXAnd much moreWant to know Tzvika's favorite cocktail?Wait...
2023-09-221h 28
ABX & CocktailsE3 - Din Golan - Co-Founder & CEO at Intail.aiB2B organizations utilizing ABM/ABX programs as part of their GTM strategy may face difficulties when it comes to maintaining accurate contact and lead information which can lead to cross-company inefficiency.In this podcast, Din Golan, Co-Founder & CEO at Intail.ai, will share his expertise on how to keep your contacts & lead job record data up-to-date in your CRM.During this episode we discuss:The importance of data accuracy for B2B companies.Contact tracking and data extraction.Practical tips on how to turn clients' and prospects' job changes into new opportunities and...
2023-08-161h 03
ABX & CocktailsE2 - Shahar Fleischer - Sr. Director of Growth & ABX at Papaya GlobalMeet Shahar Fleischer, our second guest, Sr. Director of Growth & ABX at Papaya Global.In our second podcast, Shahar will impart his extensive knowledge and experience, shedding light on the key aspects of executing a successful ABX program, assembling the perfect team, and seamlessly implementing these strategies within any company.Shahar shared the challenges he encountered along the way, with a particular focus on effectively scaling the process and establishing accurate reporting mechanisms.Wanna know his favorite cocktail?Wait until the end 🍹[This episode is in Hebrew]...
2023-07-261h 06
ABX & CocktailsE1 - Yaron Saghiv - CMO at UVeyeWoohoo! The ABX&Cocktails podcast will cover everything ABX, including strategies, tools, tactics, success stories, and failures that we can all learn from. Our first guest is Yaron Saghiv, CMO at UVeye. Yaron shares his personal entrepreneurship journey, the US automotive industry, and the tactics he used to build relationships with the most important players as part of their GTM quest.Wanna know what his favorite cocktails are???[This episode is in Hebrew]Wait until the end 🍹Links: https...
2023-07-171h 00