Shows
CRO Live Hour#63 – Building An In-house CRO or Experimentation TeamShould you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly. Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHourQUESTION — Have a question about...
2024-04-2436 minCRO Live Hour#62 – A/B Testing Prioritization (ft. Ayat Shukairy)Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff.But how, then, do you determine which hypotheses you should do first (or ignore)?This is exactly what we're talking about in today's episode. Tune in...QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!V...
2024-04-1534 minCRO Live HourWhat lessons can you learn from your competitors (Bonus Episode)In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: What lessons can you learn from your competitors?While outright copying your competitors is a big no-no, turning a blind eye to their strategies can be equally detrimental. Khalid delves into the delicate balance between drawing inspiration from competitors and maintaining your unique voice and brand identity.Join us as Khalid shares insightful tips and strategies on how to glean valuable insights from your competitors without sacrificing your authenticity. Whether you're a seasoned entrepreneur or just starting o...
2024-03-1305 minCRO Live Hour#61 – 7 Principles Of A Conversion FrameworkIn this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: What is a conversion framework, and why is it important to have one?Can you walk us through the 7 principles of the conversion framework?How do you prioritize these principles when designing and optimizing a website for conversion?QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:
2024-03-0533 minCRO Live Hour#60 – Expert Reviews: What Is It, Why Is It Important & How To Do ItIn this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportunities for improvement. The hosts underscored the significance of expert reviews in CRO, as they provide valuable insights into optimizing the user journey and enhancing conversion rates effectively. Throughout the episode, they discussed key elements typically scrutinized during a website expert review, common usability issues encountered, s...
2024-02-2827 minCRO Live Hour#59 – Unpacking the Power of Value Propositions (Part 2)In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries:As personalization and customization become increasingly prevalent in marketing, how can businesses adapt their value propositions to resonate with diverse customer segments while maintaining a consistent brand identity?In the case of a brand offering multiple products, how can businesses effectively harmonize these various dimensions to construct a comprehensive and compelling value proposition?What are the advanced metrics and key performance indicators (KPIs) that businesses should employ to gauge...
2024-02-2138 minCRO Live Hour#58 – Unpacking the Power of Value Propositions (Part 1)In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, competitive analysis, and market trends in crafting a compelling value proposition that resonates with target audiences.Throughout the discussion, Khalid and Simbar address common pitfalls and misconceptions that businesses often encounter when developing or communicating their value propositions. From vague messaging to overlooking key customer pain points, the hosts provide practical guidance on how companies can avoid these pitfalls and...
2024-02-1439 minCRO Live Hour#57 – How Clarity Drives Conversion RatesIn this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user experience. Learn effective methods for measuring clarity's impact on conversion optimization. Join the conversation and enhance your understanding of optimizing conversion rates.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:
2024-02-0728 minCRO Live Hour#56 – Program Management in Conversion OptimizationIn the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimization.Khalid and Simbar also go on to highlight how effective program management is crucial for aligning teams, streamlining processes, and achieving optimal results. The episode also emphasized the significance of cultivating a culture of continuous learning within teams to keep abreast of industry trends and evolving consumer behaviors. ...
2024-01-2433 minCRO Live Hour#55 – Questions To Ask Before Hiring CRO AgencyIn this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable insights into the complexities of experiment launches, resource commitments, and team involvement. Tune in and gain a practical understanding of what to expect and how to navigate these challenges when embarking on a conversion optimization journey.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the com...
2024-01-1728 minCRO Live Hour#54 – Post-BFCM Experimentation StrategiesJoin hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-driven approaches, and case studies that shed light on successful post-BFCM strategies employed by leading e-commerce businesses.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Vi...
2023-12-0527 minCRO Live Hour#53 – Conversion Funnel Optimization Tactics For Any WebsiteIn this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved user experience and increased conversions. The hosts also explore the unique challenges and strategies involved in mobile conversion optimization, recognizing the growing prevalence of mobile devices. To guide businesses on the right path, Khalid and Simbar share insights into common mistakes made...
2023-11-2134 minCRO Live Hour#52 – CRO Strategy vs. CRO TacticsIn this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast: What is the difference between strategic and tactical CRO?Could you share a real-world example where you combined strategic planning and tactical execution to improve conversion rates significantly?How do you define the key goals of strategic CRO, and how do these goals differ from the objectives of tactical CRO efforts?When it comes to C...
2023-11-1528 minCRO Live Hour#51 – A/B Testing and Decision-Making: Lessons from the CRO TrenchesIn this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow In...
2023-11-0736 minCRO Live Hour#50 – Manipulation Or Improvement? Is A/B Testing Ethical?Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. Here are some of the questions we tackled in this episode: In your opinion, are there situations where A/B testing certain content or features could be morally controversial? How should businesses navigate these ethical gray areas?Is obtaining explicit consent from us...
2023-10-1725 minCRO Live Hour#49 – How To Design Winning Holiday ExperimentsIn the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover key insights on tracking metrics vital for long-term success and understand the critical role of user feedback and customer behavior analysis in shaping the design of holiday experiments. Join Khalid and Simbar as they navigate the complexities of e-commerce strategy, providing valuable tips and strategies to enhance your online...
2023-10-1129 minCRO Live Hour#48 – Conversion Optimization Plan for Peak SeasonsJoin hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conversion rates and stay competitive! Subscribe now for more CRO expertise.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, An...
2023-09-1325 minCRO Live Hour#47 – Black Friday and Cyber Monday CRO Strategies For E-Commerce WebsitesJoin Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes campaigns.In this episode, our dynamic hosts explore the unique challenges and opportunities that Black Friday and Cyber Monday present compared to regular e-commerce operations. Discover how the urgency of limited-time deals, increased competition, and the sheer volume of online shoppers demand...
2023-09-0730 minCRO Live Hour#46 – Should You Choose In House or Agency For Experimentation?Episode Title: "Exploring Experimentation Strategies: In-House vs. Agency"Description:In this episode of the CRO Live Hour Podcast, your hosts Simbar and Khalid delve into a dynamic discussion comparing the two primary approaches to experimentation: in-house and agency-driven. With insightful perspectives, they break down the advantages and considerations of each strategy, helping listeners navigate the complex landscape of optimization.Episode Highlights:Fundamental Distinction: Simbar and Khalid kick off the episode by dissecting the fundamental differences between in-house experimentation and employing agency services for experimentation...
2023-08-3134 minCRO Live Hour#45 – Debunking A/B Testing MythsJoin hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths. Is A/B testing only for statisticians? Does faster testing guarantee better results? Must you wait for statistical significance? The higher the testing velocity, the better the experimentation program.Should you A/B test everything? Get ready to challenge these misconceptions and gain practical insights for effective A/B testing. Tune in to reshape your CRO strategy and make informed decisions.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketi...
2023-08-2328 minCRO Live Hour#44 – A/B Testing Velocity – Is It That Important?In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions: How do you balance A/B testing speed with the risk of false positives/negatives in results?Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting their overall experience on the website. How do you strike a balance between experimentation and user satisfaction?How do you ensure A/B testing aligns with the long-term vision of the business?A/B testing typically focuses on op...
2023-08-1635 minCRO Live Hour#43 – How To Approach Customer Review Mining In CROIn this episode, Simbar and Khalid talk about customer review mining and how you can use them to improve your website conversion rate. In this episode, we answer the following questions: - How can businesses utilize customer reviews to improve conversions?- Where do you go to find customer reviews?- How do you approach customer review mining?- What methodologies or tools do you use in analyzing reviews?- How do you prioritize the insights you gather from customer review mining?- How do you tailor y...
2023-08-0239 minCRO Live Hour#42 – Building High-Converting Category PagesKhalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode: What are the key elements that distinguish a high-converting category page from an average one?Category pages often have a wide range of products. How do you strike a balance between providing enough options for users and avoiding overwhelming them?What are your thoughts on implementing dynamic content on category pages based on user behavior and intent? How can AI and machine learning contribute to this process?Measuring the success of category page o...
2023-07-2635 minCRO Live Hour#41 – CRO ROI, A/B Testing Surprises, Experimentation SetupIn this latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle essential aspects of CRO research, including assessing the potential return on investment, utilizing tools for detailed insights, uncovering surprising A/B test results, and choosing between visual editors and JavaScript for experiment setups. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media:
2023-07-1935 minCRO Live Hour#40 – Unveiling the Secrets to Reducing eCommerce Abandonment RatesIn this episode of CRO Live Hour, hosts Khalid and Simbar dive deep into the world of eCommerce abandonment rates and uncover valuable insights that can revolutionize your online business. Join them as they explore the top 5 A/B tests that can transform your conversion rates and discuss the key factors contributing to high abandonment rates. Discover effective strategies to address these issues head-on and optimize your website's design and user experience for maximum impact. They also share real-life examples of successful design strategies that have resulted in lower abandonment rates. Furthermore, they shed light on the checkout process...
2023-06-2939 minCRO Live Hour#39 – Mastering Customer Journey Mapping in the Ever-Evolving E-commerce LandscapeIn this latest installment of the CRO Live Hour, Khalid and Simbar unravel the intricacies of customer journey mapping in the ever-evolving landscape of e-commerce. With the digital realm constantly evolving, accurately mapping the customer journey can be a daunting task. How do we ensure accuracy and completeness amidst the complexity of today's e-commerce landscape? We explore practical strategies and techniques to ensure our customer journey maps are up to the task.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments sec...
2023-06-2139 minCRO Live Hour#38 – E-Commerce Metrics That MatterWelcome to CRO Live Hour, the podcast dedicated to Conversion Rate Optimization in the world of e-commerce. The hosts, Khalid and Simbar, dive into the intricacies of online business metrics and uncover valuable insights to boost your e-commerce success.This episode tackles the often-overlooked e-commerce metrics that businesses should prioritize. We shed light on why these metrics are crucial for achieving sustainable growth in the competitive e-commerce landscape.Discover the key metrics that every e-commerce site should be tracking, ensuring you have a solid foundation for understanding your business's performance. From conversion rates and customer...
2023-06-1542 minCRO Live Hour#37 – Running An Experimentation Program On E-commerce WebsitesJoin hosts Khalid and Simbar on the latest episode of the CRO Live Hour podcast, where they dive deep into the world of e-commerce experimentation. In this insightful episode, they explore strategies for effectively prioritizing and selecting areas or elements of websites to experiment with, all aimed at maximizing conversion rates. With expert analysis and practical tips, Khalid and Simbar provide valuable guidance to e-commerce companies looking to optimize their online presence.The hosts also shed light on the key metrics and performance indicators that e-commerce businesses should focus on when measuring the success of their experimentation...
2023-05-3133 minCRO Live Hour#36 – How to Align Business Objectives With CRO GoalsJoin hosts Khalid and Simbar on the CRO Live Hour Podcast as they explore the importance of aligning business objectives with conversion rate optimization (CRO) goals. Discover the benefits of this alignment and gain insights on identifying and prioritizing conversion goals for specific industries. Learn about potential challenges and how to overcome them, and get expert perspectives on the relevance of conversion averages. Plus, get valuable insights on using Shopify as an e-commerce platform. Tune in for practical strategies and expert advice on optimizing conversions.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Te...
2023-05-2438 minCRO Live Hour#35 – Annie Maguire: Conversion Copywriting Tips and TricksFor this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss: Before she became a conversion copywriter, what was she doing? How did she get into conversion copywriting? Is there a thing or two she thinks people misunderstand about writing copy? What copywriting projects has she been working on recently?How often do brands have to tinker with their site copy?What’s...
2023-05-1725 minCRO Live Hour#34 – How To Scale Your Experimentation ProgramIn this episode, Khalid and Simbar will explore the pivotal question of how to determine when it's the right time to scale your experimentation program. Drawing from their extensive experience, they'll provide practical tips and strategies for recognizing those crucial signs that indicate you're ready to take your program to the next level. ⏰📊Scaling experimentation comes with its own set of challenges, and our hosts have faced them head-on. They'll discuss common hurdles encountered when expanding experimentation efforts, such as resource allocation, team dynamics, and organizational buy-in. By sharing their personal experiences, Khalid and Simbar will equip you w...
2023-05-1034 minCRO Live Hour#33 – Website Survey Questions You Should Ask Your CustomersIn this episode, hosts Khalid and Simbar discuss how to effectively use surveys to improve your website's user experience and conversion rate. They delve into the importance of determining the best survey questions to ask your visitors and customers and provide tips on identifying and addressing pain points in the customer journey using surveys.When conducting surveys, the hosts also touch on the challenge of balancing quantitative data, such as numerical ratings and statistics, with qualitative data, such as open-ended responses and comments. They offer insights into how to use both types of data to gain a...
2023-05-0330 minCRO Live Hour#32 – How To Analyze A/B Test ResultsA/B testing is a tried and true method for measuring the impact of changes to a website or app. But once you've run an A/B test, how do you make sense of the results? In this episode of the CRO live hour, hosts Simbar and Khalid dive deep into the topic of analyzing A/B test results. They cover everything from correctly setting up your tracking to interpreting statistical significance and provide practical tips for avoiding common pitfalls. Whether you're a seasoned CRO pro or just getting started with A/B t...
2023-04-2632 minCRO Live Hour#31 – Using JTBD to stand out from the competitionIn this episode, we dive into the concept of Jobs to be Done (JTBD) and how it can be leveraged to gain a competitive edge in the world of Conversion Rate Optimization (CRO). We explore the principles of JTBD and discuss how it can help companies identify the underlying motivations and goals that drive their customers' behavior. By understanding the "jobs" that customers are hiring their products or services to do, companies can create more effective marketing messages, optimize their website or landing pages, and ultimately increase conversion rates.We also discuss how JT...
2023-04-1942 minCRO Live Hour#30 – Should You Be Launching A/A Tests?In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue. A/A testing, which involves testing two identical versions of a website or app against each other to check the reliability of the testing platform, has been a subject of debate in the world of conversion rate optimization (CRO). Some argue that A/A testing can be useful for establishing a baseline measurement for future A/B testing, while others contend that it's a waste of...
2023-04-1227 minCRO Live Hour#29 – How Often Should You Redesign Your Website?In this episode of CRO Live Hour, hosts Khalid and Simbar discuss a question that's on the mind of many website owners: how often should you redesign your website? They start by exploring the reasons why a redesign might be necessary, such as changes in user behavior, shifts in industry trends, or outdated technology. They also consider the potential benefits of a redesign, such as improved user experience, increased conversion rates, and a more modern look and feel.But how often should you actually undertake a redesign? Khalid and Simbar explore different approaches, ranging from a...
2023-04-0519 minCRO Live Hour#28 – Online Form Optimization TipsIn this episode of the CRO Live Hour podcast, join hosts Khalid and Simbar as they delve into the world of online form optimization. They'll be sharing invaluable tips and best practices to enhance user experience, increase conversion rates, and reduce form abandonment. Tune in to discover how to craft intuitive and visually appealing forms, implement smart fields, leverage data-driven insights, and so much more. Don't miss this episode if you're looking to streamline your online forms and improve your overall conversion rate optimization strategy.QUESTION — Have a question about...
2023-03-2932 minCRO Live Hour#27 – A/B Testing Goals & Questions To Ask Before Choosing An A/B TestingIn this episode of the CRO Live Hour podcast, Khalid and Simbar delve into the world of website A/B testing. They answer two questions: 1. What questions must you ask before choosing an A/B testing tool?2. How do you choose goals that matter to your A/B testing?Take a listen...QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:inve...
2023-03-2240 minCRO Live Hour#26 – ChatGPT for CRO, Will AI Replace Marketers?In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar discuss the role of ChatGPT in the field of Conversion Rate Optimization (CRO). They explore the benefits of using a large language model like ChatGPT for CRO and how it can help businesses improve their website's user experience and increase conversions.The hosts also delve into the topic of whether AI will replace marketers in the future. They discuss the potential impact of AI on the marketing industry and debate whether AI can fully replace the human touch in marketing. They also share their...
2023-03-1526 minCRO Live Hour#25 – What's a Good CRO Budget & 5 Ways to Reduce Bounce RateIn the latest edition of the CRO Live Hour podcast, we discussed two important topics related to website optimization: reducing bounce rates and setting a reasonable testing and optimization budget.First, we explored the best ways to reduce a site's bounce rate, which refers to the percentage of visitors who leave the website after viewing only one page. High bounce rates can be detrimental to a website's success, so taking steps to lower them is important. We discussed five effective strategies for reducing bounce rates: improving website speed, optimizing website design and layout, providing clear and relevant...
2023-03-0837 minCRO Live Hour#24 – Google Optimize Sunsetting & How Do You Measure the Impact Of a CRO ProgramIn today's episode, hosts Simbar and Khalid delve into the recent news of Google Optimize sunsetting and what it means for CRO practitioners.As one of the most popular A/B testing tools in the market, Google Optimize has helped many businesses optimize their websites and improve their conversion rates. But with its upcoming shutdown, many are left wondering what alternatives are available and how to transition smoothly.Simbar and Khalid share their thoughts on the news and offer insights on how to navigate this change. They also discuss the importance of measuring the impact...
2023-03-0131 minCRO Live Hour#23 – How Can E-commerce Brands Win With A/B Testing?In this episode of CRO Live Hour, hosts Khalid and Simbar discuss the importance of A/B testing for e-commerce brands and share strategies for winning with this testing method. The hosts delve into the benefits of A/B testing, including increased conversion rates, improved customer engagement, and better ROI. They also explain the key elements of a successful A/B test, such as setting clear goals, choosing the right metrics, and testing one variable at a time.Whether you're a seasoned e-commerce marketer or just getting started with A/B testing, this episode offers...
2023-02-2253 minCRO Live Hour#22 – CRO Challenges Faced By Most E-commerce BrandsIn this episode of CRO Live Hour, we dive into the common conversion rate optimization challenges faced by e-commerce brands. From cart abandonment to mobile optimization, we discuss the key hurdles that online retailers face in optimizing their conversion funnels. Join us as we share insights, tips, and best practices on how to overcome these challenges and boost your online sales. Don't miss out on this insightful discussion with our expert panel of e-commerce and CRO professionals. Tune in now to learn how to take your e-commerce conversion rates to the next level!QUESTION — Have a...
2023-02-1536 minCRO Live Hour#21 – Failed A/B Tests: What Went Wrong and How to Fix ItA/B testing is a crucial tool for businesses looking to optimize their websites and improve their online marketing efforts. But what happens when an A/B test fails? In this episode, we'll dive into common reasons why A/B tests fail, and provide actionable steps you can take to troubleshoot and fix the problem. Whether you're a seasoned A/B tester or just starting out, you'll come away with valuable insights and strategies for turning a failed A/B test into a success.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, Us...
2023-01-0402 minCRO Live Hour#20 – Maximizing Conversion Rates Without A/B TestingIn this episode of the CRO Live Hour, we explore alternative approaches to conversion rate optimization (CRO) that don't rely on traditional A/B testing methods.A/B testing is a popular technique for comparing the performance of two or more variations of a website or landing page. While it can be an effective tool for improving conversion rates, it's not the only option. In this episode, we'll discuss other CRO techniques that can help you improve your website's performance, such as usability testing, customer feedback analysis, and data-driven decision-making.Whether you're just g...
2022-12-3002 minCRO Live Hour#19 – What CRO Can Deliver In 3 MonthsIn this episode, we explore the potential results that a CRO (conversion rate optimization) agency can deliver within a three-month timeframe. Whether you're a business owner, marketer, or web developer, you'll learn how CRO can help you achieve your goals and drive measurable results in a short period of time. Tune in to find out more about the power of CRO and how it can help you reach your target audience more effectively.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in t...
2022-12-2804 minCRO Live Hour#18 – Managing Multiple Clients as a CRO Expert: Tips and StrategiesIn today's episode, we'll discuss the challenge of managing multiple clients as a CRO expert.If you're a CRO specialist, chances are you have more than one client at a time. Managing multiple clients can be overwhelming, especially when juggling different projects and delivering high-quality work. In this episode, we'll share tips and strategies for managing multiple clients effectively and efficiently.We'll cover prioritization, time management, communication, and delegation topics. We'll also be sharing some common pitfalls to avoid and how to stay organized and on top of your workload.Whether you're a...
2022-12-2306 minCRO Live Hour#17 – Should You Copy Your Competitor’s A/B TestsWelcome to the CRO Live Hour Podcast, where we discuss all things experimentation and optimization. In today's episode, we will tackle the question, "Should You Copy Your Competitor's A/B Tests?"A/B testing is a popular method for analyzing and improving websites, products, and marketing campaigns. It involves creating two versions of something and comparing the results to see which performs better. It's a great way to make informed decisions about what works and what doesn't, but what if your competitor is doing the same thing? Is it okay to copy their A/B tests and...
2022-12-2102 minCRO Live Hour#16 – How To Use Your Competitors' Weaknesses To Your AdvantageIn this episode of the CRO Live Hour Podcast, we're discussing how to use your competitors' weaknesses to your advantage. Khalid will discuss the importance of understanding your competitors and how to identify their weaknesses. You'll learn practical strategies for leveraging your competitors' weaknesses to gain a competitive edge and boost your business. Tune in to learn how to use your competitors' weaknesses to your advantageQUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our We...
2022-12-1405 minCRO Live Hour#15 – Price Testing: How To Get It RightIn this episode, we explore the world of pricing strategy and optimization. Khalid details the latest techniques and best practices for testing and optimizing pricing. Whether you're a small business owner looking to increase your revenue, or a marketing professional seeking to improve your pricing strategy, this episode is for you. Tune in as we discuss everything from A/B testing and pricing psychology to dynamic pricing and customer segmentation. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
2022-12-1202 minCRO Live Hour#14 – Website A/B Testing ProcessHow do you execute an A/B testing process on your website? What exactly do you need to launch a flawless A/B testing program? In this episode, Khalid and Simbar talk about website A/B testing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more abou...
2022-12-0205 minCRO Live Hour#13 – What's The Cost Of Hiring A Conversion Optimization Agency?How much do you need to hire a CRO agency? What are the costs related to conducting a conversion optimization program? In this episode, we give you answers to these two burning questions. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on...
2022-11-3004 minCRO Live Hour#12 – How To Build A CRO Roadmap1Creating a CRO roadmap is one of the best things you can do when optimizing conversion rate. A CRO roadmap helps you answer questions from stakeholders regarding the direction of the CRO program. And it can help you track all your conversion efforts, eliminate errors, and streamline decision-making. So, how do you build a CRO roadmap? This is exactly what Khalid talks about in this episode. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Webs...
2022-11-2504 minCRO Live Hour#11 – Before You Launch A Product Survey, Do ThisProduct surveys are useful feedback tools. Not just for product teams but for marketers, designers, and growth teams. In this video, Khalid reveals what he usually does before launching a product survey. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our...
2022-11-2303 minCRO Live HourBonus Episode 10 – How To Handle Different ClientsJuggling different types of clients is no hard task. It can be a huge problem if you're unprepared or don't know how to prioritize. In this episode, Khalid talks about how he handles different clients for Invesp. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more abo...
2022-11-1804 minCRO Live HourBonus Episode 9 – How To Make CRO A Competitive AdvantageConversion optimization can be an unfair, competitive advantage for brands that know how to wield it. In this episode, Khalid will show you how to use CRO or experimentation as a competitive advantage. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on...
2022-11-1502 minCRO Live HourBonus Episode 8 – Structure Of A CRO TeamA solid conversion rate optimization team is a crucial lever for improving the performance of your website, brand, and all marketing efforts. In this episode, Khalid talks about the structure of a CRO team. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate opt...
2022-11-1103 minCRO Live HourBonus Episode 7 – 5 Big Challenges Faced By CROsConversion optimization or an experimentation program can be a competitive advantage. But anyone who's ever built a CRO program will tell you that's an uphill task. To prove it, in this episode, Khalid talks about the five big challenges faced by CROs. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X
2022-11-0908 minCRO Live HourBonus Episode 6 – The Relationship between CRO and BrandingWhat's the relationship between CRO and Branding? They are both important, but which one should you put first? In this short episode of the CRO Live Hour, Khalid and Simbar answer this question. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on o...
2022-10-2105 minCRO Live HourBonus Episode 5 – How To Choose An A/B Testing ToolThere are dozens of A/B testing tools in the market. Some are good, and some are not so great. Some are meant for small businesses, while others are suitable for enterprise companies. Some are easy to use, whereas others are a bit complicated. But when looking for an A/B testing tool, what exactly should you look for? Which features should you consider? In this short episode, Khalid and Simbar answer this question. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments sec...
2022-09-0205 minCRO Live HourBonus Episode 4 – How To Build A Culture Of ExperimentationIn this short episode, Simbar asks Khalid about the culture of experimentation. They talk about different components that make up successful culture experimentation in small and enterprise companies. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.
2022-08-2908 minCRO Live HourBonus Episode 3 – Qualities Of A CRO SpecialistIf you are looking to hire a CRO Specialist, what qualities should you look for? In this short episode, Simbar asks this question to Khalid. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.
2022-08-2605 minCRO Live HourBonus Episode 2 – What Causes A/B Tests To Fail?Not every A/B test you launch will result in an uplift. Most of the tests will fail. The e-commerce average success rate of A/B testing is between 12% to 15%. In this episode, Simbar asks Khalid about the factors that cause the success rate of A/B testing to be so low. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Inv...
2022-08-2406 minCRO Live Hour#6 – 5 Wrong CRO Assumptions, Structure Of Remote CRO Team, CRO As A Competitive Advantage, Conversion DeliverablesIn this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: What are the 5 Wrong Assumptions that people have about CRO?How do you build a remote CRO team? What does that structure look like?Can you use CRO as a competitive advantage?Suppose I was to use the SHIP process for my clients; what are the conversion deliverables I can tell my clients to expect for the Implement section of the SHIP process?QUESTION — Have a question about e-commerce Conversion Opt...
2022-07-2735 minCRO Live Hour#5 – Cost Of Hiring A CRO Agency, Price Optimization, Machine learning and CRO, Psychographic Profiling, etcIn this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: Is Psychographic Profiling a part of the CRO work that you do?If yes, do you usually do Psychographic Segmentation? Or do you think over-personalization can back fire?What's the impact of machine learning on price optimization?When optimizing the price of your clients' products, do you use the Bayesian perspective or Frequentist model?What's the role of machine learning in CRO?What's the cost of hiring a CRO Agency?Which metrics do y...
2022-07-2153 minCRO Live Hour#4 – Split Testing Limitations, Inconclusive A/B Testing Results, Copying Competitors, Predictive Analytics In E-CommerceIn this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: What are the limitations of split testing?How do you interpret the results of an A/B test that's inconclusive?Should you always be testing? And how long should you be running tests?Should you copy your competitors' A/B tests?What's the importance of predictive analytics in e-commerce?QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Pos...
2022-07-0646 minCRO Live Hour#3 – Culture of Experimentation, KPIs for Experimentation, Sales Funnel vs. Marketing Funnel, A/B testing tipsIn this episode, Khalid and Simbar focus on the following questions: What are the components of a successful culture of experimentation?What KPIs can you use to track the success of experimentation?What’s the difference between a sales funnel and a marketing funnel?What are the deliverables of the Conversion Rate Optimization Project? What makes you say no to a prospective client?What five best tips for running A/B tests the right way? QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comment...
2022-06-3041 minCRO Live Hour#2 Value Propositions, Usability Testing, CRO vs. SEO, CLVIn this episode of the CRO Live Hour, we focus on answering the following e-commerce questions: How does seasonality affect a CRO program? How does CRO help a business in defining its value proposition? Usability testing. Is this the only way for a brand that doesn't have enough traffic for A/B tests? Or are there other conversion tactics when a brand doesn't have enough traffic and conversions? CRO vs. SEO: Which one should you prioritize? How can you take CLV into account when running tests? Top of mind, what are 10 ways to increase conversions on an e-Commerce website...
2022-06-221h 02CRO Live HourBonus Episode 1 – Which page should you optimize first?Not all web pages are equal. Some are more important than others. Some pages contribute more to your site's revenue than others. So, when you're doing conversion rate optimization for the first time, which pages should you give more attention to? And what factors should you consider when optimizing a website for the first time? In this episode, Khalid Saleh gives answers to all these questions. He mentions two important factors that you should never ignore when optimizing a page for the first time. QUESTION — Have a question about e-co...
2022-06-2104 minCRO Live Hour#1 – JTBD, Customer Journey, Prospect Theory, Emotional Messaging, Server side A/B testing vs Client-Side A/B testingThis is the first-ever installment of the CRO Live Hour. In this episode, Khalid Saleh and Simbar Dube discuss different conversion optimization such as JTBD, Customer Journey, Prospect Theory, Emotional Messaging, and Server side A/B testing vs Client-Side A/B testing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X
2022-06-151h 01CRO Live HourIntroducing the CRO Live HourOn June 15, Invesp launches a new podcast, CRO Live Hour, hosted by Khalid Saleh and Simbar Dube. The podcast focuses on all things A/B testing, Conversion Rate Optimization, and Experimentation. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog...
2022-06-1501 min