Shows
Business Growth HacksCRO Explained: Why It Matters and How to Master ItIn this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales without needing to boost traffic. From simplifying website navigation to optimizing load times and harnessing the power of user feedback, this episode is packed with insights that can transform your website's performance. Tune in to learn how even small tweaks can lead to big results!Key Points: [0:00] Introduction to CRO ...2024-08-1507 min
BootTrapped#28 – Balancing Acts: Sales, Marketing, and Team DynamicsIn this episode of BootTrapped, Khalid and Ayat talk about how they manage sales, marketing, and teamwork together. They discuss how working well together helps their company grow and succeed. They share stories and tips on ensuring everyone is on the same page and working towards the same goals.They talk about how they use marketing to help sales and how they all work together to make sure customers are happy. Communicating clearly and working as a team shows how businesses can grow and succeed even when things get tricky.2024-04-2422 minBootTrapped#27 – Workload Management & Handling Enterprise Client ExpectationsIn this episode of BootTrapped, Ayat, and Khalid discuss various challenges and updates in their businesses, Invesp and FigPii. They delve into topics such as time off policies, workload balancing, client management, and product updates.Ayat shares insights into the challenges of managing time off and workload distribution in their agency. She discusses better processes for handling staff absences and client expectations.Khalid talks about the generous free plan offered by FigPii and the challenges of managing enterprise clients. He also discusses upcoming product updates and the need for efficient review processes.Ayat...2024-03-0617 minBootTrapped#26 – Making Tough Decisions in Business, Team Management and Client EngagementIn this episode of the Bootstrapped podcast, hosts Khalid and Ayat delve into various topics that encapsulate the highs and lows of running a business. Khalid starts the conversation with a light-hearted discussion about the different "voices" one adopts in professional settings, such as the "sales voice," before sharing his frustrations and learning experiences from video recording mishaps. On the other hand, Ayat touches upon more serious subjects, including the difficult decision to let an employee go, the importance of aligning team members with company direction, and the intricacies of refining company processes and roles. The episode i...2024-02-2829 minBootTrapped#25 – Company Culture, Quarterly Assessments, Challenges With Hiring And Retaining EmployeesIn this latest episode of the BootTrapped podcast, Khalid and Ayat discuss various topics related to their business ventures and the challenges they're facing. They touch upon issues such as changing company culture, implementing new processes like quarterly assessments, challenges with hiring and retaining employees, marketing strategies including LinkedIn advertising, and conducting customer interviews.Khalid reflects on the importance of knowing when to pull the plug on certain initiatives and the challenge of people not being able to grow along with the company's growth. Ayat discusses plans for the upcoming week, including finalizing a presentation deck, following...2024-02-2123 minBootTrapped#24 – Handling Internal Feedback and Building Stronger TeamsIn this enlightening episode of BootTrapped, co-hosts Ayat and Khalid delve into the complex world of internal team dynamics, sharing firsthand experiences from their dual ventures at Invesp, a pioneering digital marketing agency, and FigPii, a cutting-edge SaaS company. Facing the challenges of rapid growth, they discuss the delicate art of managing complaints and issues through strategic restraint and wisdom. The conversation illuminates the importance of not rushing into hasty decisions when faced with internal feedback and the transformative power of patience in leadership.Discover how Ayat and Khalid navigate the intricacies of implementing quarterly assessments within...2024-02-0724 minBootTrapped#23 – Lessons on Documentation, Scaling, and NegotiationsJoin Ayat and Khalid in this insightful episode of BootTrapped as they dive deep into the challenges of documentation, scaling, and negotiations. Discover the importance of organized documentation in running a successful company and the lessons learned from navigating the complexities of scaling operations. Khalid shares a valuable lesson in negotiations, emphasizing the need to hold your ground when necessary. The duo discusses their experiences in conference pitching, shedding light on the intricacies of abstract refinement. As they reflect on past endeavors, Ayat and Khalid provide valuable insights into the world of business operations, from do...2024-01-2418 minBootTrapped#22 – Defining Roles, Reflecting on Decisions, and Planning for Success in 2024From defining roles and responsibilities within the organization to making crucial hiring decisions, Khalid & Ayat provide candid reflections on their journey, emphasizing the importance of learning from both successes and regrets. As they discuss the significance of clear communication, structured growth, and the evolving dynamics of their team, you will gain a unique perspective on the transformative year that was and the strategic plans set in motion for a successful 2024. Tune in to hear about pivotal moments, strategic decisions, and the valuable experience of hiring a business coach. 2024-01-1717 minBootTrapped#21 – Client Management, Team Dynamics, and Lessons Learned In 2023Join hosts Khalid and Ayat in this episode of Bootstrapped as they unravel the complexities of client management and share candid insights into their growing team. Ever wondered about the challenges of identifying the ideal client or managing client expectations effectively?How does a husband-wife team lead two companies, Invesp and ThickPie, through growth and transformation? Discover the evolving dynamics of their nearly 40-member virtual team and the crucial role of company culture in a thriving organization.What lessons have they learned from recent coaching sessions? From strategic planning for the upcoming year to the...2023-12-2022 minBootTrapped#20 – Black Friday Recap, Client Satisfaction & Building a Consistent Sales CycleIn this episode of Bootstrapped, Khalid and Ayat talk about managing goals, autonomy, and client satisfaction within their respective companies, FigPii and Invesp. They discuss the balance between giving teams the freedom to achieve set goals and the need for involvement when objectives aren't met. The hosts share insights into their experiences during Black Friday and Cyber Monday, revealing the diverse outcomes for their clients. Additionally, they reflect on the importance of providing consistent feedback, setting clear expectations, and maintaining open communication within their teams. Tune in to gain valuable perspectives on leadership, team dynamics, and the c...2023-12-0522 minBootTrapped#19 – Onboarding Clients, Marketing Experiments, and Dual Company UpdateWelcome to BootTrapped, where Khalid and Ayat, co-founders of Invesp and FigPii, delve into the dynamic world of entrepreneurship. In this episode, they explore the intricacies of optimizing CRO processes, tackling the challenge of onboarding new clients, and navigating the measurement metrics for marketing experiments. Join them as they candidly discuss their experiences in running two companies simultaneously and provide insightful weekly updates on their entrepreneurial journey. 2023-11-2227 minBootTrapped#18 – Behind the Scenes: Unveiling the Realities of EntrepreneurshipIn this latest episode of BootTrapped podcast, hosts Khalid and Ayat take their listeners on a candid journey through the highs and lows of entrepreneurship. Opening with a reflection on the previous week's challenges, the duo delves into the nitty-gritty of onboarding a new team member, highlighting the importance of transparency in showcasing both successes and setbacks. As Ayat shares the smoother onboarding process, the conversation shifts towards the intricate balance between maintaining stability and implementing significant changes in team roles and responsibilities. The hosts provide a valuable insight into the delicate art of steering a team t...2023-11-1520 minBootTrapped#17 – Strategies for Defining Responsibilities in Your BusinessIn this episode of BootTrapped, hosts Khalid and Ayat candidly discuss the challenges and reflections that come with defining roles and responsibilities within a growing company. They share valuable insights into the fundamental importance of role clarity for smooth business operations.Tune in to hear how they grapple with the complexities of defining roles, especially in a fast-paced environment where client expectations and team dynamics constantly evolve. With transparency and honesty, they discuss the lessons learned, emphasizing the significance of clear communication, meticulous training, and ongoing support.2023-11-0722 minBootTrapped#16 – Agency Insights: Balancing Client Work and Internal ReflectionsIn this episode of BootTrapped, hosts Khalid and Ayat dive deep into the challenges faced by their agency, sharing valuable insights and lessons learned along the way. With a focus on hiring, culture, and client relationships, they reflect on the importance of adopting fresh perspectives to tackle business obstacles.The episode unfolds with a candid discussion about their hiring struggles, emphasizing the need for reevaluating their approach to finding the right talent. Ayat introduces the concept of "fresh eyes," detailing their experiences in implementing new strategies and refining their hiring processes. They share their encounters with unexpected...2023-11-0121 minBootTrapped#15 – Growth Pains: A Candid Conversation about Startup Hurdles and SolutionsIn this episode of the BootTrapped podcast, hosts Khalid and Ayat delve into the challenges faced at Invesp (a conversion rate optimization company) and FigPii (a SaaS company). They candidly discuss their recent experiences, including struggles with onboarding new team members, adapting to evolving processes, and managing financial aspects. Khalid shares his frustrations with team expansion and exploring cost-saving measures, such as moving away from cloud hosting services. Ayat reflects on the difficulties in balancing client work and internal operations. Join them as they highlight the importance of effective team dynamics and share valuable lessons le...2023-10-2522 minBootTrapped#14 – Navigating Storms: Crisis Management, Company Culture, and Team BuildingIn this week's episode of the Bootstrapped podcast, your hosts Khalid and Ayat dive deep into the heart of entrepreneurship, discussing the challenges faced during times of crisis. Drawing from their own experiences and insights, they unravel the intricacies of managing a company in the midst of a storm. Tune in for an insightful conversation that explores the human side of entrepreneurship. 2023-10-1930 minBootTrapped#13 – Navigating Entrepreneurial Challenges With Karen, Founder of Apiary DigitalJoin hosts Khalid and Ayat in a deep dive conversation with Karen, the dynamic founder of Apiary Digital, a renowned agency specializing in handpicking top-tier talent for high-growth organizations. In this insightful episode of the Bootstrapped podcast, Karen candidly shares her extraordinary entrepreneurial odyssey, from the initial uncertainties of venturing into the business world to the organic expansion of her consulting venture, culminating in the birth of Apiary.Karen delves into her transformative journey, elaborating on her pivotal shift from consulting to constructing a formidable team. Emphasizing the paramount importance of hiring exceptionally skilled professionals, she discusses...2023-10-0443 minBootTrapped#12 – Crafting a Vision, Satisfying Clients, The Who Method and FigPii AccelerationIn this episode of "The Bootstrapped" podcast, hosts Khalid and Ayat dive into the complexities of client satisfaction and the importance of establishing a consistent flow and vision in your business. They share insights on seeking guidance from a business coach to navigate challenges, introduce the "Who Method" of hiring to build a stellar team, and discuss strategies for turbocharging the speed of FigPii, their featured tool. Join Khalid and Ayat as they unpack the nuances of maintaining happy clients and setting your business on a path to success.2023-09-1328 minBootTrapped#11 – Inside Our Company: Onboarding, Growth, and Project ChallengesIn this week's episode of the BootTrapped podcast, join us, Khalid and Ayat, as we dive deep into the whirlwind of running two companies and the challenges that come with rapid growth. It was a whirlwind of a week filled with back-to-back meetings, and we're here to share the inside scoop.We'll discuss the intricacies of handling growth as a small agency, sharing our strategies and insights on how to scale while maintaining the essence of what makes your business unique. On top of that, we'll take you through our process of onboarding new employees, shedding light...2023-09-0625 minBootTrapped#10 – Boosting Sales Effectiveness, Hiring Right, And Contemporary Time-off FrameworksJoin hosts Khalid and Ayat on a dynamic episode of BootTrapped, where they delve deep into the world of effective business practices. Discover the secrets to building a winning team through smart hiring strategies while unlocking the art of sales excellence to drive your business forward. Tune in as they explore innovative approaches to time-off policies that prioritize both employee well-being and productivity. Get ready to revolutionize your business game with actionable insights that matter. 2023-08-3035 minBootTrapped#9 – Navigating Decision-Making as Business PartnersTune in to a dynamic episode of the BootTrapped podcast hosted by Khalid and Ayat, where they dive into the art of making decisions at lightning speed. As partners steering the ships of both Invesp and FigPii, they intimately understand the challenges of timely decision-making. Join them as they unravel their strategies for overcoming the common hurdle of decision paralysis.In this episode, Khalid and Ayat draw from their own experiences and shed light on the significance of swift choices in the fast-paced business landscape. They share anecdotes from the progress of Invesp an...2023-08-2329 minBootTrappedHow We Balance The Marketing Of Two CompaniesIn the newest episode of the BootTrapped podcast, Khalid and Ayat talk about what's been going on with their two companies over the past year. They also dive into the specifics of:FigPii's impressive growth. 🚀Invesp doubling in size. 🤯Clients staying with Invesp for longer on average. 📈Plus, many other exciting developmentsDon’t miss the BootTrapped podcast dropping every Tuesday, discussing a husband and wife's entrepreneurship journey of running one of the biggest CRO agencies globally and a SaaS startup. 2023-08-2232 minBootTrappedI saved HOURS of my day by doing this!I won't spoil what I did to save up hours of my day in the first line of the episode description, but feel free to guess before listening to the episode.I & Ayat (Once again) find that we've signed up for something that we don't have time for and I'm not sure how we'd do it, but we'll see.We've got some huge updates regarding the team and how they're now much happier and more efficient and much more. Tune in if you want to know the latest updates on FigPii & Invesp. 2022-06-2141 minBootTrappedHow To Deal With Time Tracking & Expectations From Employees?You Wouldn't believe what happened in this episode of BootTrapped.I and Ayat found ourselves again in a hot-take on employment and reported hours per week.This wasn't the only thing interesting in this episode, but I don't want to spoil much of what happens. If you want to know what happened, tune in!Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.2022-06-0742 minBootTrappedHow It All Started!?In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps:00:57 Episode Intro 02:00 How It All Started03:44 How Did Invesp Start?11:40 The First Project In The Journey07:36 How Do We...2022-05-3137 minBootTrappedHow Is It Working With Complex Clients?In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps:00:57 Episode Intro01:33 Ayat's Updates On Invesp / Herself02:50 How To Deal With Savvy and Sophisticated Clients03:28 Ayat Talks More About Her...2022-05-2438 minBootTrappedThere Is A First Time For Everything!In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps: 01:10 Episode Intro01:20 Ayat's Updates On Invesp04:10 Khalid Explains Invesp's Black Friday Experiments05:09 Is It Typical To Not Run Against A...2022-05-1734 minBootTrappedThe Good, Bad, and Ugly About A/B Testing On Black FridayIn this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps: 01:02 Episode Intro01:13 Ayat's Updates On Invesp04:04 A/B...2022-05-1037 minBootTrappedWhat Specific Metrics To Track The Success Of A Project?In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future?Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps: 01:00 Episode Intro01:23 Ayat's Updates On Invesp02:45 Doing Projects The Right Way!04:30 What Sp...2022-05-0340 minBootTrappedDo You Need More Than 1 Project Management Software To Run Your Company?In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps: 1:02 Episode Intro01:21 Ayat's Updates On Invesp02:12 How Invesp Works With Its Clients03:34 How Many Clients A Single Specialist Can Handle05:50 The Conversion Optimization Team M...2022-04-2631 minBootTrappedHow To Reorganize Work When You Have Rapid Changes?In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future?Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode and learn something new.Timestamps: 1:17 Episode Intro02:02 Ayat's Updates On Invesp (How To Deal With Churn Over)03:15 Drilling Deeper...2022-04-1932 min