Shows
Launch and Scale®96: Best Practices When Hiring Your Next Marketing PartnerWelcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice.What We'll Cover:- Identifying Your Brand's Specific Marketing Needs- How to Vet Potential Marketing Agencies- Understanding the Importance of Agency Specialization- Key Questions to Ask Before Hiring an Ag...
2023-12-1619 minLaunch and Scale®93: Are Your Products Scalable? The other side of validationAre Your Products Scalable? The other side of validationIntroduction:Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea.What We'll Cover:Assessing Product ViabilityMargins and ProfitabilityCase Studies on Product ViabilityStrategies for Scaling with Healthy MarginsRisk Assessment for ScalingConclusion:It's essential to remember that product viability an...
2023-12-0708 min
Honest EcommerceBonus Episode: The Truth About Launching on Kickstarter with Khierstyn RossKhierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.In This Conversation We Discuss: [00:00] Intro[00:58] What Launch and Scale™ does[01:31] Launch and Scale is the ques...
2023-06-2222 min
Monday Morning RadioWhy Khierstyn Ross Hopes Her Brand Clients Will Fire HerFor the head of a successful business coaching firm, Toronto-based Launch and Scale, Khierstyn Ross, founder and CEO, has an odd goal. "We actually want our clients to fire us," the e-commerce strategist tells host and award-winning journalist Dean Rotbart. Khierstyn is crazy — crazy like a fox. Her firm's mission is to help launch and scale online brands until they achieve $3 million in annual sales. She's done that successfully for dozens of brands. However, by the time her clients' sales grow to $10 million in yearly revenues, Khierstyn says her nestlings need to...
2023-04-1037 min
Normalize It - The Business of Accessibility and Disability InclusionWhy is Constant Reinvention Crucial for Entrepreneurs? - Khierstyn RossWelcome to another episode of Normalize It, where we break down complex topics and make them more accessible for everyone. This week, we're joined by Khierstyn Ross. Khierstyn has helped countless entrepreneurs launch successful products.
We'll also be exploring the world of crowdfunding, specifically product launches in today's day and age. With so many options available, it can be overwhelming to choose the right platform for your product. Khierstyn breaks down the differences between Kickstarter, Indiegogo, and self-launching, giving you the information you need to make an informed decision.
Lastly, we'll be discussing the importance...
2023-04-0530 min
Brand Retro with CyberdogzOnline Retail Strategies with Khierstyn RossWith the holidays upon us, it's CRUNCH TIME for online retailers! Mike is joined by a fellow marketer, Kickstarter, and Shopify guru, and Founder & CEO of LaunchandScale.com, Khierstyn Ross. Khierstyn's mission is to give entrepreneurs the expertise, skills, and experience needed to launch custom products that make their customers' lives better. Give the gift of knowledge and share this one! Who’s The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, an...
2022-11-2228 min
Launch and Scale®How Roadrunner Sports Became the World’s Largest Running StoreMike Gotfredson is the CEO and Founder of RoadRunnerSports.com. In this episode, we dig into how RoadRunner sports became one of the largest running and walking retailers on the planet. RoadRunnerSports.com Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days Get it he...
2022-11-1032 min
The Maven ShowHow To Build A Million Dollar Agency With Khierstyn Ross | S1 EP19Timestamps:
00:00 - Introduction
07:25 - What is a Kickstarter? What is Crowdfunding? And How can it be utilized in launching products?
09:05 - How to win on Kickstarter? What is the difference between Kickstarter and Amazon? Running a Kickstarter campaign cannot be successful, without understanding how different it is from Amazon; what is the best way to plan the pre-stage of a Kickstarter campaign?
16:50 - what do entrepreneurs need to pay attention to in order to ensure fast early-stage growth of their businesses?
In this episode of The M...
2022-11-0920 min
The Maven ShowHow To Build A Million Dollar Agency With Khierstyn Ross | S1 EP19Timestamps:
00:00 - Introduction
07:25 - What is a Kickstarter? What is Crowdfunding? And How can it be utilized in launching products?
09:05 - How to win on Kickstarter? What is the difference between Kickstarter and Amazon? Running a Kickstarter campaign cannot be successful, without understanding how different it is from Amazon; what is the best way to plan the pre-stage of a Kickstarter campaign?
16:50 - what do entrepreneurs need to pay attention to in order to ensure fast early-stage growth of their businesses?
In this episode of The M...
2022-11-0920 min
Launch and Scale®78 - The $400K Kickstarter Email Marketing StrategyHaving the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========================================================== Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways...
2022-09-0242 minLaunch and Scale®77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ MonthsAre you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here -- https://launchandscale.co/intensive ********** Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store...
2022-07-3015 min
Launch and Scale®73 - 7 Top Ezra Firestone E-Commerce Marketing TipsEzra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.
2022-07-2314 min
Launch and Scale®From $0 to $250K in 12 months - scaling fast in a pandemic (feat. Cali Weights founder, Eric Howard)Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐: https://khierstyn.clickfunnels.com/free-training-case-study-page ** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/
2021-07-0542 min
Launch and Scale®No prototype? How to STILL work with InfluencersWant to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐ https://khierstyn.com/free-training
2021-02-0211 min
Launch and Scale®Why You NEED To Focus On The Big Picture | The Monk Manual PlannerSometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help you live a fuller, more peaceful, life. It combines best practices in psychology, productivity, and spiritual growth. Stay tuned to discover some helpful tips and insights into how to develop your own product ideas and bring them...
2021-01-1339 min
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLS38 Steve Lawson-- Join my Online Community for Product Creators (Launch and Scale Your Product Online): https://www.facebook.com/groups/launc... -- Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help you live a fuller, more peaceful, life. It combines best practices in psychology, productivity, and spiritual...
2021-01-1138 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLS37 Derral Eveshttps://www.youtube.com/channel/UC4KE... In this interview with Derral Eves, the brains behind the Squatty Potty, we discuss video marketing strategy and the importance of video in marketing. Although the Squatty Potty isn’t a Kickstarter video, it is an incredibly effective video that has helped garner billions of dollars in sales. By implementing some of the advice given by Derral in your own Kickstarter videos, you can boost your sales and improve the success of your campaign. As a video marketing strategist, Derral works with brands to help them create awesome videos that convert to sa...
2021-01-1144 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLS36 Tim Moser How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you'll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he was able to launch a course that resulted in an almost unheard of 10% conversion rate (from lead to sale). This unique approach focused on a giveaway contest to nurture his leads and get them super engaged and ready to buy anything being so...
2021-01-1132 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLS35 Chris PrendergastIn today's video I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan. We had a great discussion about why crowdfunding is such a great way to solve cash flow and inventory financing problems faced by so many entrepreneurs. We also dive into why even as a seven figure, established brand, Chris has decided to launch another crowdfunding campaign on Indiegogo...
2021-01-1126 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLS34 Gareth Everard⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this epis...
2021-01-1146 min
Next Level eCommerceBuilding Successful Kickstarter Campaigns, Lessons Learned From Painting Houses - Khierstyn RossKhierstyn Ross wasn't in love with painting houses during summer breaks. But she loved the freedom it gave her, and she loved helping others build house painting businesses too.Now Khierstyn helps eCommerce brands launch products on Kickstarter - applying what she learned in the house painting business to online business.What did she learn years ago that gives her success in today's crowdfunding world?Listen now to find out.Links to everything discussed can be found at:www.nextlevelecommerce.co/40Get your no-cost bookkeeping strategy session w...
2020-06-0256 min
In the Ring with SUMO HeavyCrowdfunding Strategies for eCommerce Merchants with Khierstyn RossIn today’s episode, we have a conversation with Khierstyn Ross.
Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story.
Since then she's raised multiple-millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students.
Khierstyn talks about how she went from going to medical school to getting bit by the entrepreneurial bug and eventually working with entrepreneurs to help th...
2020-05-1941 min
Launch and Scale®Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis How Dan started his company through Indiegogo crowdfunding Crowdfunding, apparel brands, and ecommerce marketing during the pandemic. For many brands, adaptation is an absolute necessity during the current crisis. This is especially true for some industries more than others. Take Dan, for example. He runs a travel apparel company (that he started through a successful Indiegogo campaign!), during the pandemic, travel isn't in most people's minds right now. So he has to take the marketing for his ecommerce and adapt it to the current times. In this video, I talk with Dan about his Indiegogo crowdfunding campaign, what it take...
2020-05-0744 min
Launch and Scale®LS27 - Part 3: How to Launch Your Product OnlineAn online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign. From day one of getting your business up and running, you should be focused on creating an event out of your product. Once you get started, you need to raise money right away to have the resources necessary to fulfill your first orders. You need to treat your promotion str...
2020-05-0213 min
Launch and Scale®LS26 - PART 2: How to Launch Your Product Online (Mini Series)➜ Grab Khierstyn Ross's product launch system: https://bit.ly/Launch_Guide ➜ Subscribe https://www.youtube.com/channel/UC4KE... ➜ Why most people get the product launch process all wrong ➜ How to see success with your new product launch The way most people launch new products online is extremely outdated. Here's what the standard product launch plan looks like: - Create a product idea - Develop the product - Buy inventory - Launch the product - Market & advertise the product I'm oversimplifying it here, but notice how marketing is at the bottom? Here's the thing: Marketing your product shouldn't wait till aft...
2020-04-2818 min
Launch and Scale®LS25 - PART 1: How to Launch Your Product Online (Mini Series)Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch. When doing a launch campaign, do you think about your target consumer? Or are you looking for whatever opportunity will allow you to sell your product? I find that there are two main types of goals that people have when they start to do a campaign and they lead to very different outcomes. There are...
2020-02-2719 min
Launch and Scale®LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley MoirAre you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy? Here’s the bad news… the large CPG brands can’t either. But here’s the GOOD news… the large CPG brands are so slow that you can still beat them at their own game if you know what to do. Today’s guest, Ainsley Moir, is a veteran of the FAB world, working for big brands such as Coke, Campbells, Vita...
2020-02-2533 min
Launch and Scale®LS23 - How To Determine If You Have Effective Ads | Funnel Creation MetricsHow do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business. When you do a product launch, you need to have a waitlist of people built up from day one. You achieve this through what’s called a sales funnel. The idea is to show potential customers your product. When someone’s scrolling through their feed on Facebook, they’ll see a little...
2020-02-2413 min
Launch and Scale®LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby SamkovaGabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time. While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality. Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. After doing her research, she discovered that we can now take old pl...
2020-02-0939 min
Launch and Scale®LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would've had before. BUT that doesn't mean it's an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of these product launch failures have become the poster children for Kickstarter's sometimes less-than-stellar reputation. If you want to avoi...
2020-02-0516 min
Launch and Scale®LS14: Why people buy results, not featuresIn this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how! "People buy based on emotion. People buy results." – Khierstyn Ross "Lead with the result that the product gives in...
2019-08-0907 min
Launch and Scale®LS 13 - Hiring A Facebook Ads Expert For Your LaunchDo you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a volume of traffic that will help get your product to a wider audience who can help you whether you're launching or scaling. Listen to this episode and find more reasons from Khierstyn...
2019-08-0512 min
Launch and Scale®LS07 - Amazon first, or Kickstarter?Transcript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first? This is the question that was inspired by Stein Devolder. He asked, really, what are the benefits of first launching your brand on Kickstarter and then going to Amazon instead...
2019-06-1609 min
Launch and Scale®LS06 - Niche clarityNot having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are. Transcript: Hey, everyone, welcome to Launch a...
2019-06-1109 min
Launch and Scale®LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host AwayTranscript: Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need throughout your product launch, be sure to head over to khierstyn.com/schedule and book a strategy session with myself, or my team where we're going to be able to help you map out your r...
2019-06-0544 min
Launch and Scale®LS04 - My software stack for building a targeted audienceHey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simplify that process because I know that when you're getting started...
2019-05-3011 min
Launch and Scale®LS03 - Going it alone: When (and who) to bring onboardWelcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick search on those platforms. And please do subscribe and leave a review, an honest review if you are enjoying the content as it does help the show get found by other people. In today's episode, we...
2019-05-3019 min
Launch and Scale®LS02 - How to be sure people want your productHey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how the heck do you know if someone really wants to buy your product before you sink thousands of dollars into it. Which is going into, how do you validate your ideas quickly and move on to ones that are actually going to sell for you? This is a question that was posed by Brett Buxton, so this is a question that he emailed into me after I asked everyone on our email list, really, what is the question...
2019-05-1510 min
Launch and Scale®LS01 - Brands can't co-exist with "me too" productsHey, guys. Welcome to episode one of the Launch and Scale podcast. If you are confused and wondering why there is an episode before this, that is the overview episode. That is a way to give you a flavor of the show and see if this is something that you want to give a shot and listen to. If this is your first time listening to the show, be sure to head over to khierstyn.com/podcast and subscribe to the show, and if you like what you hear, please do leave a review, as it helps other people...
2019-05-1512 min
Launch and Scale®Start here: Welcome to Launch and Scale™Hey everyone, welcome to the overview episode of the Launch and Scale™ Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical products to market through the Kickstarter route. Over my last four years being in the trenches with creators, really bringing products to market, managing very large crowdfunding campaigns of multiple six-figures, and advising E-commerce brands on how to...
2019-05-1514 min
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on DAY ONEWhat if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? "90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.comThis rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you w...
2019-04-2500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] How Your Kickstarter Campaign Can Ruin Your Life | feat. Gareth EverardGareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it, you’ll want to join us and...
2019-04-2300 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] A Deep Dive Into Facebook Marketing Strategy | feat. Rachel PedersenRachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch. Targeting: Who is your potential market, and what message will resonate with them? The first step in preparing for your product launch is to identify your potential...
2019-04-1800 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] "Stay True to Your Art": How Max Temkin Raised or Helped Raise $10 Million on Kickstarter with NO Paid Advertising, Rejecting "Marketing Tricks", and Ignoring "Guru Advice" (Like Mine!)"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then this podcast will inspire you. Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter. You MAY have heard of them… In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre...
2019-04-1600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] How to Run an Outstanding Campaign on a Small Budget | feat. Elena FavilliGoodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success. How to know if there is a m...
2019-04-1100 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] 1.8 Billion Youtube Views Can’t Be Wrong: How Derral Eves Uses The Power Pitch Formula To Create Captivating Videos That Educate, Entertain, Inspire, And Sell Millions Of Dollars In Products And ServicesHave you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”: As a Hospital Administrator. No Really. That WAS his dream job. And he loved it… at first. Wi...
2019-04-0900 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] Product Validation and Price Sensitivity | feat. Brian CreagerWondering how to get product validation and calculate your costs? Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode! How do you know if your product will sell? Your first step...
2019-04-0400 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] Thinking like a CEO: How to Outsource | feat. Chris DuckerCheat Sheet Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t mess around in photoshop! As you get used to outsourcing tiny projects, your confidence in other people and their abilities will grow. Never settle for less than awesome. If you fail to delegate a task that could be better done by a specialist and inste...
2019-04-0200 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] Considering Investment? Here's the Cheat Sheet | feat. Matt BodnarMy guest today is Matt Bodnar. He is the host of the Science is Success podcast and a part of the Fresh Hospitality Firm. He’s here to share with us today how to get VC investments and whether they’re right for your business. Investment with Fresh Hospitality Fresh Hospitality invests across the food value spectrum. They invest in farming and agriculture through packaged foods. They also invest in technology, marketing, and accounting that fits around their ecosystem. They're able to add immediate value to their clients. They provide the extra r...
2019-03-2800 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded[Reprise] The Facebook Ads Hack That Helped Ravean Raise $1.33M on Kickstarter| feat. Bryce FisherWhen weighing the options for crowdfunding, most project creators opt for a months-long process to ensure optimum success. In some cases, however, time is not abundant. This was the case when Bryce Fisher of Ravean Heated Jackets approached his first Kickstarter campaign. The timeline from idea to prototype to crowdfunding campaign was just a few weeks long, giving Bryce a time crunch to meet his goals. The question is, how do you find success with so little time to raise funds? In his chat with Khierstyn, Bryce unveils the secrets that helped Ravean launch with a bang, in spite...
2019-03-2600 min
Leaders Of Tomorrow Podcast007 | Khierstyn Ross | Secrets Of An Ironman FinisherSo great to have Khierstyn Ross in the show today. Khierstyn is the Managing Director of her own business, the Crowdfunding Uncut, based in Toronto, Canada. She helps business owners who are looking to gain international exposure for their physical product and build long-term and sustainable business.
She used to be a Senior General Manager at Student Works Painting. Her task was mainly as a consultant who streamlines company operations for strategic growth targets. One of her excellent achievements during her stint there was the implementation of the required changes for Student Works to do $6M in...
2019-01-2241 min
Million Dollar BrandsThe Big Opportunity In Crowdfunding and Amazon w/ Khierstyn RossCrowdfunding is one way to get past the hurdle of coming up with enough seed money to launch new products AND find validation in the market and determine demand. On this episode I invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the important things you need to think about as you launch products using crowdfunding. Khierstyn Ross shares the experiences she’s had helping many companies not only have successful campaigns but actually build long-term successful brands.
2018-08-1900 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedStop Self-Sabotage with Techniques Learned From a Hostage Negotiator, with Paul NadeauKhierstyn’s guest for this episode of Crowdfunding Uncut is Paul Nadeau, skilled hostage negotiator and the person who is going to revolutionize how you think about stopping self-sabotage. He takes his knowledge of negotiating with people in crises and applies it to personal and professional situations, giving you the best chance at finding success and happiness in your own life. It’s an episode that is going to help you advance your career, find fulfillment, and learn how to prevent your subconscious from sabotaging your success. Don’t miss this insightful and inspirational episode. How are hostag...
2018-04-0300 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedLeadership Advice and Motivation for Entrepreneurs, with Chris ThomsonLeadership, motivation, and entrepreneur are three of the biggest buzzwords in today’s business environment. Chris Thomson, business owner and partner for Canada’s Student Works Painting, has built a company that brings in over $17 million in annual revenue, has raised over $1.3 million for various charities, and plugs highly-skilled undergraduate students into a working business model. Khierstyn herself is an alumnus of the program and on this episode of Crowdfunding Uncut she and Chris discuss the most important leadership strategies for young entrepreneurs and why identifying your “why” is so critical. You don’t want to miss this inspiring episode, s...
2018-03-2700 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedHow to Sell on Amazon After a Successful Crowdfunding Campaign - Ben ArnebergWith nearly 50% of all e-commerce sales occurring on Amazon, many crowdfunders are asking the question, “how can I take my product and sell on Amazon?” On this episode of Crowdfunding Uncut, Khierstyn has a conversation with Ben Arneberg, founder of Product Fuel and creator of crowdfunding giants Willow & Everett and Terra Mat. Ben shares his top tips for crowdfunders looking to move into the e-commerce space after a successful campaign, how to rank highly within Amazon’s categories, and many more trade secrets that you don’t want to miss. Be sure to listen to this episode - your product...
2018-03-1300 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedThe Founder of Mastermind Talks Shares the Importance of Investing in Relationships - Jayson GaignardIf there’s one area of business all entrepreneurs and crowdfunders need to understand, it’s the art and science of investing in relationships. On this episode of Crowdfunding Uncut, Khierstyn interviews Jayson Gaignard, founder of Mastermind Talks, about the story behind the Talks, how he maintains influential relationships with his network, and the best questions to ask to spark great conversations. You don’t want to miss Jayson’s passionate insights, and your network will greatly benefit from hearing his advice. The fascinating story behind how Jayson overcame threats of bankruptcy and founded Mastermind Talks After...
2018-03-0600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedCFU 112: How to Become an Effective Leader Using this Simple Daily Hack: Gratitude | feat. UJ RamdasMany entrepreneurs start their company and launch their products because they want to implement healthy change in the world. Khierstyn’s guest for this episode of Crowdfunding Uncut, UJ Ramdas, and his company Intelligent Change is doing just that - encouraging people to embrace healthy change and document positive growth through beautiful personal journals. Their conversation takes you through the company idea formation process, product launch, endorsements, and the importance of infusing excellence into every aspect of doing business. It’s a conversation that you don’t want to miss. The story behind Intelligent Change and the idea o...
2018-02-2700 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedCrowdfunding Success, Building a Remote Team, and the Gadget Flow Story with Evan VarsamisOn this episode of Crowdfunding Uncut, Khierstyn interviews crowdfunding success mogul Evan Varsamis, founder and CEO of Gadget Flow. He has built a platform that puts innovative products in front of over 25 million people per month, runs an international team remotely, and has some great advice for aspiring crowdfunding professionals. You don’t want to miss their energetic and informative conversation, so be sure to catch this episode. The story behind crowdfunding platform giant - Gadget Flow What started in 2012 as a part-time project quickly grew into a crowdfunding giant that now hosts over 10,000 products ac...
2018-02-2000 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedDeveloping Creative Networking, Being a Unique Entrepreneur, and Making Impactful Friends Feat. Sol OrwellFew entrepreneurs are as unique, engaging, and great at creative networking as Sol Orwell, founder of nutrition advice empire Examine.com. He is also the creator of websites garnering over 200,000 visitors per day and a fanatic chocolate chip cookie enthusiast. On the first official Crowdfunding Uncut episode for 2018, Khierstyn interviews Sol and asks him key questions about his successful empire, why he thought to connect his love of cookies with creative networking events, and his top advice for entrepreneurs who want to do things a little differently. Their conversation will leave you intrigued, laughing, and wanting more so don’t...
2018-02-1600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedEP 104 Insider Lessons Gained from Launching Successful Products Feat: Dale BackusInsider Lessons Gained from Launching Successful Products Dale Backus has a story with ups and downs, hard work and wins, and some really amazing entrepreneurial lessons. He’s won crash the doritos contest not once but twice. He used some of these earnings to help fund his startup. That startup is now doing over $20m a year in revenue. That business is SmallHD, a camera accessories company. Big wins for a young man of 31 years old. Khierstyn and Dale are working together on a new project and it’s really exciting. Real wo...
2017-09-1200 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedEP 103 Influence Marketing; Expert Secrets to Fast, Inexpensive Growth : Feat James SwanwickWe’ve been looking forward to this week’s guest for some time. Khierstyn joined James on a panel listening to Amazon sellers. She listened to how he was able to grow organically through influence marketing. Brands can fast-track by doing paid advertising however influence marketing is long term. Many business owners and entrepreneurs don’t understand how to leverage influencer marketing. Therefore, James is the perfect podcast guest. He’s going to help us better understand his journey, and in turn, yours. [03:38] Who is James Swanwick? James didn’...
2017-09-0500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedEP 102 - Expert Secrets to Leverage Email Automation and See Results Feat Chris DavisUnsure where to start? Too many email marketing platforms to choose from? Then this podcast is for you. This week I’m joined by Chris Davis who is the Educational Director of Content of Active Campaign. We’re going to take a deep dive into what active campaign is doing behind the scenes, how you can go about selecting an email service to provide, and how to get started with email marketing and automation. Where You Were and Where You End Up Might not be so Different ...
2017-08-2200 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedEP 101 Pitch Perfect; How to Get Media Coverage at Any Stage Feat Janet MurrayThey met at Tropical think tank in the Philippines and now they are ready to sit down to podcast 12 months in the making! Who is Janet Murray Janet Murray is the founder of soulful PR specializing in helping small business owners sculpt and pitch their ideas and stories to the media. She’s a freelance writer/editor who runs a successful Paid web group called Soulful PR Studio. Alongside a booming podcast and masterfully written blog, Janet is always on the go. I must also mention she has an amazing book call...
2017-08-1500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get FundedEP 100 Max against Humanity; I did it my way. Feat Max TemkinFor episode 100, Khierstyn wanted to do something big. Bigger, better, and cooler than ever! What’s better than bringing back the podcast’s most downloaded guest? Nothing, that’s what. Especially when the guest is Max Temkin of Cards Against Humanity! Max and his team, they aren’t like everyone else, nor do they want to be. They wear their honesty and integrity on their sleeve. It's about good products selling, no matter how you market them. Sit back and enjoy as Max shares his unique views and opinions - ones that rockete...
2017-08-0800 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded99 - How to Harness the Power of Your Story| Feat. Chris RawlingsHow to Harness the Power of Your Story Have you ever met a travel digital nomad? Have you ever wanted to be one? Have you ever wanted to use your life experience to shape your e-commerce future? Chris Rawlings joins Khierstyn on a deep dive into his experiences. A tale which leads him to San Francisco in search of new VC (venture capital) investors for his next big idea. The Spice of Life; Using Story to Elevate Products Three years ago, Chr...
2017-08-0100 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded98 - Your Customer Base Is Your Best Resource for Product Innovation| feat. Jason Tafler When Jason Tafler switched from the world of corporate start-ups to designing his own product, he purchased technology and an e-mail list from a company who had a product similar to what he wanted to create. But rather than just move forward to design his product the way he wanted it, he did a survey of the customer base to find out what was important to them, and let their feedback influence his product design. On this episode, Jason shares the fascinating story of his journey toward creating an interactive meditation product and the role that his c...
2017-07-2500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded97 - How to Conquer Fears and Live a Limitless LifeWould you like to rise above your fears to live a life without limits? In today's podcast, Khierstyn talks with Joel Runyon, of Impossible HQ, about how you can conquer those fears and achieve what seems impossible. Joel shares his inspiring story of how he turned his “can’ts” into “cans”. He stopped clinging to excuses and acted; Started running. Joel trained for and ran marathons, triathlons, and eventually, an ultra-marathon in Antarctica! The tough physical discipline required to master these tasks led him to develop a winning mindset that can be applied to any area...
2017-07-1700 min
Build Your Online Audience[177] How to use crowdfunding to grow your business with Khierstyn RossWant to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here's what you'll learn in this episode: How Khierstyn Ross became a product launch specialist,... READ MORE The post [177] How to use crowdfunding to grow your business with Khierstyn Ross appeared first on Janet Murray.
2017-07-1342 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded96 - How to Build Your Kickstarter Audience on a Limited Budget| feat. Tyler JamesDo you have a great Kickstarter product and a small budget? Many people don’t realize that you can be successful on Kickstarter even if your project isn’t huge. It is like a video game, and you get to set the difficulty level based on your goals. Tyler James, of ComixLaunch, has worked with projects of many sizes. On this episode, he provides insights into how to build your Kickstarter audience, regardless of the size of your budget. Listen in to learn how to activate your existing power base, effectively use giveaways, and use storytelling to keep people enga...
2017-07-1200 min
Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving WomenCrowdfunding in Wellness Business with Khierstyn Ross {e139}This week I’m speaking with crowdfunding expert Khierstyn Ross from Crowdfunding Uncut about how to launch your new product using Kickstarter or Indiegogo. You might think crowdfunding is just for physical products, but in today’s conversation you’ll discover how you can use crowdfunding to launch almost anything – from digital products, to films, to books, to apps. Khierstyn also shares her favorite ways to build an audience quickly, crowdfunding pitfalls, and key marketing steps that will work for launching anything, not just a crowdfunding campaign!This episode originally aired on The Wellpreneur Podcast...
2017-07-1027 min
Wellpreneur: Wellness Marketing and MindsetCrowdfunding in Wellness Business with Khierstyn Ross {e139}This week I’m speaking with crowdfunding expert Khierstyn Ross from Crowdfunding Uncut about how to launch your new product using Kickstarter or Indiegogo. You might think crowdfunding is just for physical products, but in today’s conversation you’ll discover how you can use crowdfunding to launch almost anything – from digital products, to films, to books, to apps. Khierstyn also shares her favorite ways to build an audience quickly, crowdfunding pitfalls, and key marketing steps that will work for launching anything, not just a crowdfunding campaign!This episode originally aired on The Wellpreneur Podcast...
2017-07-1028 min
Profit Archives - Mike MichalowiczMastering Crowdfunding with Khierstyn RossShow Summary
Crowdfunding is an extraordinarily powerful tool for raising funds for your business but it’s more than just that. You can prove out the viability and profitability of your business even before you get started. Khierstyn Ross walks us through using crowdfunding on the most popular platforms such as Kickstarter and Indiegogo to raise money for your organization and position yourself for permanent profitability.
Our Guest
Khierstyn Ross is a crowdfunding product launch specialist that has helped creators and entrepreneurs raise multiple seven-figures through Indiegogo and Kickstarter. She is als...
2017-06-1950 minProfit Archives - Mike MichalowiczMastering Crowdfunding with Khierstyn RossShow Summary Crowdfunding is an extraordinarily powerful tool for raising funds for your business but it’s more than just that. You can prove out the viability and profitability of your business even before you get started. Khierstyn Ross walks us through using crowdfunding on the most popular platforms such as Kickstarter and Indiegogo to raise money … Continue reading "Mastering Crowdfunding with Khierstyn Ross"
The post Mastering Crowdfunding with Khierstyn Ross appeared first on Mike Michalowicz.
2017-06-1950 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded94 - How to Run an Outstanding Campaign on a Small Budget | feat. Elena FavilliGoodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success. How to know if there is a m...
2017-05-3000 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded93 - A Deep Dive Into Facebook Marketing Strategy | feat. Rachel PedersenRachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch. Targeting: Who is your potential market, and what message will resonate with them? The first step in preparing for your product launch is to identify your potential...
2017-05-2400 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded92 - How to Get Backers Outside of your Crowdfunding Campaign | feat. Jim ChaoJim Chao is the co-founder of Silly Peach Perfect Potty and TK World’s First Stainless Vaccuum Insulated Cycling Bottle. He has over 10 years of internet marketing experience. In this episode, Jim shares key principles that contribute to a successful product launch. In a recent campaign, Jim combined his crowdfunding and internet marketing experience to use a webinar to fund his campaign the first day. Listen in to find out you can get backers through using a webinar. How to choose and validate a crowdfunding project How do successful crowdfunders choose products that will sell? An...
2017-05-1700 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded91 - Product Manufacturing and Fulfillment Best Practices | feat. Filip ValicaAt what point in my project is it best to work on the product manufacturing and fulfillment side of things? Shouldn’t I wait until after I have funding? Actually, quite the opposite is true. If you get funded and can’t fulfill products, your campaign will fail. It is important to know what your manufacturing process, supply chain, and costing look like, all before you launch, so you can set an appropriate funding amount. Listen to this episode to get all the information you need about manufacturing and fulfillment from today’s guest, Filip Valica, founder of The Produc...
2017-05-0900 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded90- Using Non-Traditional Advertising for Offbeat Products | feat. Derek MillerAre you wanting to crowdfund for a product that is offbeat, irreverent, or offensive to the general public? If so, you’ll need to know how to use non-traditional advertising to get the word out to your potential audience. In this episode, successful crowdfunder and consultant Derek Miller shares his experience with launching products and shows in this genre. Listen in and find out how to market your off-beat Kickstarter project! Why Derek Miller loves crowdfunding for off-beat products What Derek Miller loves about crowdfunding is the freedom that it allows you to have with yo...
2017-05-0200 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded89 - How Your Kickstarter Campaign Can Ruin Your Life | feat. Gareth EverardGareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it, you’ll want to join us and...
2017-04-2500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded88 - Becoming a Productivityist| feat Mike VardyWould you like to be more productive? Want to feel like you’re in control of your life and schedule? In today’s episode, Mike Vardy shares his story of becoming a productivityist, moving from a recognition of what wasn’t working to finding balance in his work, personal, and family life. Listen as Mike talks about some of the principles of his productivity system so that you can begin today to move toward greater productivity and less stress! Marry your intention with your attention to become more productive Are your intention and attention focused on the...
2017-04-1800 min
The Catherine Plano PodcastEpisode 60: Crowdfunding Uncut! With Khierstyn RossCatherine Plano is here today with Khierstyn Ross, she is a crowdfunding product launch specialists that’s helped creators and entrepreneurs raise more than $1.1M through Indiegogo and Kickstarter. She is also the host and founder of the Crowdfunding Uncut podcast where she deconstructs what it takes to successfully launch a product online.
Find Out More About Khierstyn Ross
Crowdfunding Uncut – Website
Crowdfunding Uncut on Facebook
Crowdfunding Uncut on Twitter @KhierstynRoss
Ready to be inspired? Then tune in and be ready to take some notes!
Interviewed by: Cath...
2017-04-0400 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded87 - How to Crowdfund for a Digital Course | feat. Julien Brault87 - How to Crowdfund for a Digital Course | feat. Julien Brault Julien Brault successfully used a crowdfunding campaign to launch his digital course, “Not Another Boring Course About Investing.” In this episode, Julien talks about how he decided to use crowdfunding for the course, and the process that he went through. Listen in to find out where he got verbiage for his ads, how he developed his e-mail list, and how he raised an additional $20,000 in the last few hours of his campaign. If you want to know how to crowdfund for a digital course, you’l...
2017-04-0400 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded86 - Facebook Advertising Strategy| feat. Michael MataluniIf you want to learn about Facebook advertising strategy, Michael Mataluni is someone you want to listen to. In this episode he talks about what you can do to be effective with Facebook advertising, and also gives some great tips about e-mails and Kickstarter. Listen to his story and his insights to get inspired to get working on the launch or the ongoing success of your product. Why Michael Mataluni recommends Kickstarter instead of crowdfunding on your own website Thinking to save some money by doing crowdfunding on your own website? You might want to t...
2017-03-2800 min
Capitalism.com with Ryan Daniel MoranThe Big Opportunity In Crowdfunding and Amazon with Khierstyn RossIt's clear that there is no one way to build a business - but there ARE ways that you can build a business quicker and more successfully. Those are the ways Ryan likes to pursue. Why waste time and money? Just get things done and enjoy the fruit of your labors more quickly. Toward that end, Ryan loves the way crowdfunding can be combined with a product or brand launch on Amazon. The two go hand in hand, and to explain how that's true Ryan's invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the...
2017-03-2021 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded84 - Internet Marketing: Effective Email Strategies | feat. Nico MorenoNico Moreno is an internet marketing expert who helped a client make over $500,000 during a 2-week email sequence! In today’s episode, Nico shares his own story along with what he has found to be the most effective strategies in sales emails. You don’t want to miss this conversation full of helpful information and tips for internet marketing. What is a sales funnel? A sales funnel is essential to effective internet marketing. But what, exactly, is a sales funnel? And what do email strategies have to do with them? In this episode, Nico Moreno give...
2017-03-1000 min
Rock Your Brand PodcastTAS 327: How to Raise Money and Launch Products Using Crowdfunding + Mistakes to Avoid with Khierstyn RossCrowdfunding has a huge presence and influence in the startup marketplace. There are so many headlines that tell of the overnight success of product campaigns on sites like Indiegogo and Kickstarter. This seems like a perfect platform to integrate your product into. On this episode of The Amazing Seller, Scott sits down with Khierstyn Ross a specialist in helping entrepreneurs launch their products on crowdfunding sites and beyond. You’ll hear her take on product validation, building a prelaunch audience, and seeing crowdfunding as more than a “One-time event.” Get ready for some powerful insights! Validating a produc...
2017-03-0147 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded82 - The Mental Game of Crowdfunding | Jared TendlerJared Tendler, Mental Game Coach, knows what players and entrepreneurs need to do to stay at the top of their game. In this episode, Jared talks about how to become aware of the unconscious mental processes that could be holding you back from accomplishing your goals. He has a unique perspective on setting expectations and how to goal-set and manage your mindset. Listen to this interview and discover the keys to easing the anxiety that comes with building a successful business. Why you need to be mentally prepared for success Why do so many people l...
2017-02-2300 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded81 - The Funded Today Crowdfunding Success Formula | feat. Thomas Alvord and Zach SmithOn this episode of Crowdfunding Uncut, Khierstyn chats with the co-founders of Funded Today, one of the most successful crowdfunding consultancies in existence. The Funded Today guys believe smart entrepreneurs and business owners who want to raise LOTS of money on Kickstarter or Indiegogo must become master marketers, sales experts, and direct response gurus. But the reality is that most of them are so busy building a world-class product that they can’t do any of those things, which are full-time jobs in their own right. That’s why Funded Today exists. They’ve built a company that specializes in tho...
2017-02-1400 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded80 - Sell Your Story, Not Your Product | feat. Mark EvansOur brains are wired for story. That's the reason you, a founder who is doing a crowdfunding campaign - have got to learn how to sell your story, not your product. On this episode of Crowdfunding Uncut, Khierstyn chats with Mark Evans, a brand storyteller who helps startups craft and distribute their company stories to great effect. You’ll learn a lot about what a brand story is, how to craft one, and how to get the story out in a way that others will share it. What does it mean to “sell your story?” Every...
2017-02-0700 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded79 - Crowdfunding Advice: Is Crowdfunding For You?There is lots of crowdfunding advice out there - and a good deal of it comes from reputable, trustworthy sources. But as with any approach to business you also have the upstarts who haven’t had enough experience yet to really know what they are talking about. That’s why you need to be careful. Khierstyn Ross has I helped many people - entrepreneurs, startup founders, and small business owners - launch awesome products online through crowdfunding engines like Kickstarter and Indiegogo, to the tune of $1.5 million. On this episode, Khierstyn answers the most commonly asked question she receives, “Is cro...
2017-02-0200 min
Freelance Transformation094: Winning Clients by Niching Down | Khierstyn RossKhierstyn Ross, of Crowdfunding Uncut, is a crowdfunding strategist, working on campaigns that raise hundreds of thousands of dollars on Indiegogo and Kickstarter. Khierstyn didn't start there of course, but discovered what she was best at and most enjoyed while working through client projects. Once she decided to niche down, she became one of the highest in-demand crowdfunding experts. Khierstyn shares how she went from a generalist to a specialist, what that did for her business, how she built authority in this space, how she finds clients, and how she prices herself for a service where the...
2016-12-1951 minCapitalism.com with Ryan Daniel MoranKhierstyn Ross: You Can Use Crowdfunding to Launch Physical Products?Physical products are purchased by real people, people who have to become aware of the product in order to purchase it. That may sound like an obvious statement but too often those who create brands around physical products imagine all these buyers out there but don't take the time to think through how they are going to find those actual people. On this episode of Freedom Fast Lane, Ryan chats with Khierstyn Ross about how she's used crowdfunding multiple times to not only fund the creation of a physical product but also to build an audience of people interested...
2016-11-2334 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded67 - SPECIAL Behind the Scenes Episode - JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris PredergastSPECIAL BEHIND THE SCENES EPISODE!! If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to this episode. In this episode, I am speaking with one of my clients, Chris Predergast of JamStack. JamStack is the World’s First Attachable Electrical Guitar Amplifier. If you play electric guitar, then you are probably freaking out right now because you can guess what this thing does… If you aren’t, you’ve probably seen acoustic guitars at house parties or around a campfi...
2016-11-0900 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded64 - From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn RossAre you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training for and completing a Half Ironman? The answer may surprise you (and not at all flattering)…. Sheer terror. Terror and threat of public ridicule. As a Crowdfunding advisor, my results are public. The campaign succeeds or it fails and it is 100% on me. Same goes for your launch. When I get hired my ass is on the line....
2016-10-2500 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded56 - The Power of Focus and Creating Your Own Empire | feat. Nathan ChanToday’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around! “I don’t work. I build businesses for fun.” Tha...
2016-08-1600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded55 - Crowdfunding Hacks | Feat. Clay HebertClay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com. The Cheat Sheet Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just good marketing. If you are really good at marketing, then running a crowdfunding campaign should be easy Why you should do your own crowdfunding campaign, instead of asking someone else to run it for you “Below MSRP” and why you need to be aware of it What...
2016-08-0900 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded39 - How The Sudden Death of Her Long Term Boyfriend Led Nicole Keating To Discover The Power Of Habits And Rituals For Healing, Wellness, and ProductivityIn 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly. In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization: “I am either going to drown in this grief or I am going to do something meaningful with my life.” With her training as an artist, she started a Therapeutic Art Practice creating art with Alzheimer's and Autistic patients in nursing homes. It was her dream job. Her life ha...
2016-04-0600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded37 - "Stay True to Your Art": How Max Temkin Raised or Helped Raise $10 Million on Kickstarter with NO Paid Advertising, Rejecting "Marketing Tricks", and Ignoring "Guru Advice" (Like Mine!)"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin
If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.
Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.
You MAY have heard of them…
In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in p...
2016-03-0800 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded36 - Planning Your Pre-Campaign Timeline & Building an Email List | feat. Peter LiFor any crowdfunding campaign, connecting with the target market early is essential to getting backers and achieving your goals. Peter Li of Atlas Wearables shares the pre-campaign process and the value of building an email list early in order to achieve the goals of his campaign. He shares with Khierstyn many tips and strategies that truly set his brand apart from others and allowed Atlas to well exceed their goals. Peter offers advice to new funders who are ready to tackle their goals.
Peter Li launched a high-tech product and understood his market from the beginning.
2016-02-2600 minCrowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded35 – What Happens After a Successful Crowdfunding Campaign? | feat. Netta ShalgiWe hear a lot about how to build successful crowdfunding campaigns. But, what we don’t hear a lot about is what to do after your campaign. In this chat with Netta Shalgi of G-RO, Khierstyn investigates the importance of understanding how to maintain momentum beyond your crowdfunding campaign. Netta explains that crowdfunding isn’t just a product launch; it’s also the creation of an online business. Dubbed by Khierstyn as “The James Bond of Luggage”, Netta headed a hugely successful Kickstarter campaign for his business G-RO. Along with his co-founder, Netta was able to launch a unique, innovative...
2016-02-2500 min