Shows
The GTMnow PodcastGTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran FlanaganKieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prompting, agents, and personality-led growth will define the next era of software companies.Discussed in this episodeWhy prompting and context engineering are the most important skills for GTM operatorsHow “vibe prompting” accelerates learning and output with LLMsThe three...
2025-09-3048 min
The Interiors Podcast51. Top 5 episodes: Advice from 3 designers & 2 buildersA special bonus episode featuring snippets from the top 5 episodes from The Interior Podcast's first 50 episodes since launching in 2022. These feature Susan McGowan of Ashen & Cloud, Eilish Rickard Interiors and Po McNamee (all interior designers) and builders/QS/engineer respectively, Shay Lally of Houses to Restore and Kieran McCarthy who you may know from RTE's Cheap Irish Homes. Have a listen, find the original episodes if you like what you hear, and please subscribe, share and stay tuned as we continue with our new weekly cadence!
2025-09-2138 min
The SaaS Revolution ShowHubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-marketAlex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot.
Kieran shares his journey from leading HubSpot’s inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including:
- Why integrating AI into your workflow is now essential for top performers.
- The rise of new AI-driven roles like AI trainers.
- The AI experiments at HubSpot driving 300–500% increases in booked meetings.
- How startups can apply AI to GTM without breaking the budget.
- A sneak peek at his upcoming SaaStock Europe keynote presentation.
Guest links:
LinkedIn - https://www.linkedin.com/in/k...
2025-09-0440 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025Kieran Flanagan is the CMO at HubSpot, where he’s led the transformation of their growth strategy from SEO-led to multi-channel and AI-powered. Formerly SVP of Marketing, he helped scale HubSpot’s user base to millions and revenue past $2B. Before HubSpot, he drove breakout growth at Marketo and Salesforce. Kieran is one of the most respected voices in SaaS marketing and a pioneer in growth-driven content strategy. Agenda: 00:03 – The Death of Growth Teams? Kieran's Wild Prediction 06:44 – AI Innovation Pods: The New Org Structure for Startups 10:18 – Email Personalization That Tripled Conversions 13...
2025-07-111h 15
The Dave Gerhardt ShowThe Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran...
2025-06-2358 min
Content and Conversation: Organic Growth Insights from Siege MediaBeyond Blogging: Building a Media Empire w/ HubSpot’s Kieran Flanagan Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop.
Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot’s strategy, how AI is reshaping team structures, and why co-citation and brand authority are the future of SEO. They also cover LLM optimization, the importance of tools in training sets, and what separates influential content from purely informational posts.
Plus: Why lazy AI marketers will fail, what The Hustle a...
2025-05-0644 min
The Pocus Unlocking Revenue PodcastKieran Flanagan: Building AI buy-in across your teamAI is everywhere - but how do you know what's a tool and what's a toy?
Can you really level up your team and become 10x more productive? What tasks is AI actually helpful for?
Kieran Flanagan, HubSpot's SVP of Marketing and a leading AI strategist, breaks down how artificial intelligence is transforming business operations, explaining that companies need to focus first on improving customer experience rather than just chasing efficiency gains or revenue growth. In this episode of the 10x GTM podcast, Kieran shares his unique perspective on AI adoption and emphasizes that the most successful companies will...
2024-12-1027 min
Brave Feminine Leadership#172 Kieran Flanagan- People: From Annoying to AmusingWasting energy trying to change people is exhausting! What if you better understood what drives people, moves people and lifts them! This is a terrific, fun conversation with the awesome Kieran Flanagan. Kieran helps smart people get more people smart! Dive in leaders. So much to learn in this one. I even throw in leadership advice from the GOAT Tom Brady because why not!
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Craving inspiration?
I send an email each Sunday about leadership reflection, top tips to build an intentional & sustainable life and other things that have captured my a...
2024-09-1956 min
Marketing Against The GrainFrom $0 to $150M: 3 Key Marketing Moves That Built Chess.comEp. 248What are the 3 marketing ideas that took Chess.com to $150M?Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.Mentions
Grab our curated list of our favorite AI prompts...
2024-08-0140 min
PRODUCTEA with Leah, Growth & Senior Leadership62: Kieran Flanagan: The state of AI in 2024 in TechSummaryIn the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going?The conversation explores the role of AI in strategy, the potential for AI-driven social networks, the impact of AI on user interfaces and customer service, the importance of data in AI tools, and the need for iterative refinement when using AI.
2024-06-161h 01Marketing Against The GrainHow To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)Ep. 232What do the recent Google leaks mean? Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow h...
2024-06-0651 min
Unsolicited FeedbackFeedback on Humane, Limitless, and AirChat: Positioning and Strategy Insights w/ Kieran FlanaganFeedback on Humane, Limitless, and AirChat: Positioning and Strategy Insights For Early Stage CompaniesIn Part 2 of our conversation with Kieran Flanagan, CMO behind Zapier & HubSpot, we wanted to get back to our roots with some Unsolicited Feedback on the product launches of Humane AI, Limitless, and AirChat. Along the way, we uncovered a few key lessons for any early stage company navigating the complexities of market entry and product development.If you think we’re wrong about any of this, we hope you’ll tell us on LinkedIn!As always, a full summ...
2024-04-2526 minMarketing Against The GrainI Created An Ai Email Course Using ChatGPTEp. 220Will Ai automate 95% of a marketer's role?A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course. Link to Kieran’s course: https://bit.ly/timeless-marketing-aiMentions
Claude https://claude.ai/
Sam Altman https://twitter.com/sama
Delphi https://www.delphi...
2024-04-2533 min
Unsolicited FeedbackThe New AI Marketing Playbook Amid Google's Stumbles w/ Kieran FlanaganThe New AI Marketing Playbook Amid Google's Stumbles This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI!Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic.As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been acce...
2024-04-2357 minMarketing Against The GrainThe Marketing Mistake That Could End StarbucksEp 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.Mentions
Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
Claude http...
2024-03-2834 minMarketing Against The GrainI Used ChatGPT To Create A Marketing Plan In 30 MinutesEp. 207Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends.Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers.Mentions
Gary Va...
2024-03-1243 minMarketing Against The GrainOpenAI Agents 2.0… Is This The End Of Google Search?Will A.I. Agents kill traditional browser based search?Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.Mentions
Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)
Adept - An...
2024-02-2224 minMarketing Against The GrainHow To Replace Any Employee With Custom GPTsHow big of a game changer is the new feature in ChatGPT Store?Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs while navigating the Store. Kieran explains how you can create custom GPTs that manifest themselves in a much more efficient way with a central interface. See how the AI agents act almost like personal employees.Mentions
ChatGPT https://chat.openai.com/
Every https://every.to/
...
2024-01-3014 minMarketing Against The GrainThe 5 Marketing Mistakes You Need To Avoid In 2024Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness. Topics covered:
How not to be average.
Apathy is the worst outcome of marketing.
Don’t undervalue your custo...
2024-01-1830 minMarketing Against The GrainHere’s $100,000 Worth Of Marketing Advice For $0What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes.Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your businessTopics covered:
The Fundamental Shift in...
2024-01-1135 minMarketing Against The GrainDid Google Just Kill Email Marketing? (#184)We can't have nice things. We've abused email to death.Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.Mentions
Moz https://moz.com/
Coneball https://sugary-spire.fandom.com/wiki/Coneball
...
2023-12-2127 min
The Playbook#23 - Liam Kieran - "Why I Moved From London to Dubai"Join me in Episode #23 as I turn the spotlight on Liam, a fellow real estate agent, friend, colleague, and co-host. In this insightful interview, we explore Liam's background, delve into his journey in the real estate realm, and uncover the perspectives he brings to the table.
Additionally, we provide a sneak peek into our upcoming episodes and discuss the exciting transition from the "Dubai Real Estate Playbook" to "The Playbook."
2023-12-1237 minMarketing Against The GrainThe Best & Worst GPTs + How To Make Your Own (#177)The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs.Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs.Mentions
OpenAI https://openai.com/
Nomad List https://nomadlist.com/
Spotify https://open.spotify.com/
Zapier https://zapier.com/
HubSpot https://www.hubspot.com/
We’re on Soci...
2023-11-2829 minMarketing Against The GrainHow AI Will Save Your Business From A High Churn Rate (#161)The first act of AI may have been a bigger failure than you may think.Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership.Mentions
Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/
OpenAI https://openai.com/
tweet from Kieran https://twitter.com/sear...
2023-10-0330 min
The Interiors Podcast26. Best of interiors & industry highlights 2023As we kick off season three of the Interiors Podcast, I wanted to take a moment to reflect on the gems from season two. From interviewing industry experts to diving deep into personal home renovation stories, we've covered a lot. Jenny Butler shared her transition from commercial to residential design, revealing how her experience influenced her own home's design. I also shared a solo episode on creating your unique style, a formula to ensure your home reflects your personal taste while staying true to its architecture. And for those DIY enthusiasts, Vivian McKendry's journey of c...
2023-09-2914 min
Protect the Hustle | A SaaS PodcastZapier’s Kieran Flanagan on Rising Above the AI Commodity WaveThe introduction of fast food was nothing short of revolutionary, offering meals in minutes and setting a groundbreaking standard for efficiency in food service. But as more outlets sprouted, the uniqueness dwindled; every meal tasted eerily similar. In this homogeneity, master chefs found an opening. They combined the rapid technology of fast food with their culinary artistry, creating dishes that were both efficient and distinctively gourmet.In the B2B SaaS landscape, a similar evolution is underway. As AI technologies become ubiquitous, the challenge shifts from mere adoption to differentiation. Kieran Flanagan, CMO at Zapier, epitomizes this...
2023-08-2941 minMarketing Against The GrainChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)Here’s how you can hack your marketing using AI.Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will simplify cross-functional work, how ChatGPT will help package the data in ways you can understand it, and more tactical ways you can use AI to grow your business.Mentions
Google Bard https://bard.google.com/
Insider article https://www.businessinsider.com/chatgpt-tool-code-interpreter-masters-things-in-seconds-wharton-professor-2023-7
Matt Wolfe tweet https://twitter.com/mreflow/status/1678506029620006912
Chase Lean...
2023-07-2523 minMarketing Against The Grain$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)There’s a lot of shitty marketers out there.Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.About Patrick CampbellCSO at Paddle.com after recently founding and selling ProfitWell.com. Background in...
2023-07-0439 minPRODUCTEA with Leah, Growth & Senior Leadership28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | AdvisorSeason 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition one.Timestamps:01:00 Kieran’s Introduction and Background06:35 What people get wr...
2023-06-2947 min
Talking Too Loud with Chris SavageNow That’s Good Marketing with Kieran FlanaganSylvie is talking too loud about a speciality goods store in Lisbon, Portugal where tinned fish is all the rage. Chris is talking too loud about his revamped at-home-video-setup and the launch of Wistia’s new series, Fix My Setup, which helps people go from webcam zero to webcam hero.And TTL guest Kieran Flanagan is talking too loud about poker, AI’s commoditization of expertise, and a pretty stellar Ikea ad.Links to learn more about Kieran:Kieran’s LinkedInFollow us:twitter.com/wistiaSubs...
2023-06-2749 min
Tech Bound PodcastGrowth ideas for Calendly w/ Kieran Flanagan, CMO @ ZapierToday, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude.We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption.Distribution is vital for platforms. Calendly's acquisition of...
2023-06-1935 minMarketing Against The GrainScale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)AI-driven personalization needs to be as personal and engaging as a handwritten letter.Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.Mentions
Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth
Gorgias https://www.gorgias.com/
Ramp https://ramp.com/
Tweet From Guillaume on Zapier https://twitter.com...
2023-06-1742 minMarketing Against The GrainAI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)Video is the future.Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.Mentions
Ben Tossell https://bentossell.com/
Ben’s Bites Newsletter https://www.bensbites.co/
Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640
Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264
Capsule AI video tool https://ca...
2023-05-3132 minMarketing Against The GrainAI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)Where will there be lots of innovation in AI tools? Ads.Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases.Mentions
Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios
Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite
Go...
2023-05-2615 min
The Interiors Podcast23. The 101 to planning a renovation with build expert Kieran McCarthyThis episode of The Interiors Podcast features Kieran McCarthy from KMC Homes and the hit tv show Cheap Irish Homes. Kieran talks about his background in civil engineering and how he eventually ended up in the house building business. This episode is jam packed with so much essential information for anybody who is looking to purchase a home, renovate their existing home or considering extending. Kieran has information that will allow you gauge where your budget can be spent and how far it could stretch. For so many facing into these typ...
2023-05-051h 10Marketing Against The GrainOpenAI’s ‘Foundry’ Release Will Change Marketing Forever...A.I. will forever change how we use technology and software.Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I.Mentions
Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX
Open AI https://open.ai/
Nathan Labenz's Twitter thread https://twitter.com/labenz/status/1630284912853917697
Adept AI...
2023-03-0932 minMarketing Against The GrainTimeless Marketing Advice from Seth GodinAuthenticity is overrated.Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.Mentions
Seth Godin https://www.sethgodin.com/
The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx
Timestamps0...
2023-03-0728 minMarketing Against The GrainHubSpot & Zapier CMOs Share Their Career Advice For MarketersHow do you know when it’s time to pivot in your marketing career?Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtub...
2023-01-1232 minMarketing Against The GrainHow To Sell Big Ideas.Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock:
How to structure problems into opportunities
The power of simplification
Kipp and Kieran’s personal process on how YOU can sell yourself
Kieran’s SECRET SAUCE to pitching yourself to success
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod ...
2022-12-1525 min
ProductLed PodcastHow To Decide If PLG Is Right For Your BusinessDo you want to know if Product Led Growth is right for your company? Are you not sure if this is the best option for your company? How will we find out?
In today's podcast, Wes Bush welcomes Kieran Flanagan, SVP of Marketing at HubSpot, to share his insights and knowledge that you can use to determine whether Product-led Growth is right for your business.
If you're starting to wonder whether Product Led Growth is right for your company or if you're not sure if this is the best option for your company, take a...
2022-12-1337 minMarketing Against The GrainHow Bob Iger Took Disney’s Stock from $50B to $275BCan Bob Iger save Disney from their downward spiral?Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Disney, which business moves are killing Disney, and tips on how they can rise up from their downfall and make an even bigger splash.Links mentioned:Kieran’s viral tiktok https://www.tiktok.com/@matgpod/video/7166969654471200046?is_copy_url=1&is_from_webapp=v1 We’re on Social Media! Follow us for e...
2022-11-2918 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20 Growth: Why You Need a Growth Hire Pre Product-Market-Fit? Why Every Company Will Be a Media Company and How To Do It | Communities; What Really Are They? How To Build Them? What Makes The Best? Why Do Many Not Work? | Kieran Flanagan, SVP Marketing @ Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of 'The Hustle.' He is also an advisor and investor in early-stage companies. In Today's Episode with Kieran Flanagan We Discuss: 1.) Entry into Growth and Marketing: How did Kieran make his way into the world of growth and marketing? What has been 1-2 of Kieran's biggest lessons from seeing firsthand the hyper-scaling...
2022-08-1054 minMarketing Against The GrainHow to Build A World-Class Distribution EngineHow do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more!Links Mentioned:
Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674
Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse-
Kieran’s tweet on building HubSpot’s demand engine https://twitter.com/searchbrat/s...
2022-08-0431 minMarketing Against The GrainLeadership That Drives Growth (Insights from Kipp and Kieran)It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more!Links
Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224
Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521
If you like this episode, check out our episode on how to beat the recession as a busines...
2022-07-2827 minMarketing Against The GrainListener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran FlanaganHow do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more.Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next!Links
Next Health https://www.next-health.com/
Katie Hardy https...
2022-07-1916 min
The Credibility Nation ShowInjecting Inspiration and Creativity in A Corporate Setting with Kieran Flanagan (CNS 259)In this episode, Kieran Flanagan talks about injecting inspiration and creativity to laugh and learn in a corporate setting. She is a leadership speaker, author, trainer, mentor, and co-founder of The Impossible Institute and The Behaviour Report. She is rated in the “Top 25 C-Suite Speakers to watch” by Meetings & Conventions USA; appears as an expert commentator on ABC’s 702 Breakfast Show with Wendy Harmer, and in Channel 7’s Sunrise, Sky Business News and SBS News. Keiran leads training and innovation with corporates, entrepreneurs, small businesses, and individuals to help them think differently about what they do and how t...
2022-06-2907 minMarketing Against The GrainThe CMO Show. How to Find One. How to Be One.The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the power to be successful in their roles, pitch real job postings to the audience (and give their hot takes on each), show how to pitch themselves to the founders as a candidate, and so much more!Do you have a job description that you want Kipp and Kieran to discuss (and potentially give their hot takes...
2022-06-0740 minMarketing Against The GrainTwittersode! How The Ownership Economy is going to change your marketing strategyWho will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more!Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things and strategies that will help you take your business to the next.Links:
From @ljin18 about “The Ownership Economy” https://twitter.com/ljin18/status/1519691235555958787
Kevin Kelly’s article “103 Bits of Advice I Wish I Had Known” https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/
Th...
2022-05-1043 minMarketing Against The GrainTwittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in CreativityWhat’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition.Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business.Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
2022-04-2140 min
Mitchell Levy Presents AHA MomentsKieran Flanagan, Tony Chatman, & JacQuaeline on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Kieran Flanagan is a leadership speaker, author, trainer, mentor, and co-founder of The Impossible Institute and The Behaviour Report. She is rated in the “Top 25 C-Suite Speakers to watch” by Meetings & Conventions USA; appears as an expert commentator on ABC’s 702 Breakfast Show with Wendy Harmer, and in Channel 7’s Sunrise, Sky Business News, and SBS News. She leads training and innovation with corporates, entrepreneurs, small businesses, and individuals to help them think di...
2022-04-1823 minMarketing Against The Grain‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran FlanaganListen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
2022-04-1230 minMarketing Against The GrainPlace Your Bets (On Media, Community, And Brand) With Mayur GuptaThis week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For,
The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)
Plus, check out Mayur’s ‘Oxygen, Water, Food’...
2022-04-0532 minMarketing Against The GrainWeb 3, Customer Acquisition, and Value Props (Twittersode)Get ready for some high-level perspective and conversation on how you can move your business forward!This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth.Keep your ears peeled for talks on
how simplicity is underrated
Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!)
how this founder showcases the value proposition of her company’s tools with one tweet
They a...
2022-04-0535 minMarketing Against The GrainWhy Marketing Against The Grain?Welcome to Marketing Against the Grain! An all-new HubSpot original show. Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way. Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read...
2022-04-0502 min
iDigress with Troy Sandidge48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive...
2022-03-1128 min
The Next CMOBuilding Media Channels into Your Marketing Strategy with Kieran Flanagan, HubSpot SVP of MarketingHubSpot is making big investments into building media channels into its marketing strategy. Kieran was foundational to the company's acquiring The Hustle, a leading daily newsletter for tech and business news, and launching its own podcast network to expand its content offering with credible daily news sources. Since HubSpot's founding in 2006, the company invested significantly in inbound marketing–a category it created–to provide educational and entertaining content. Today, HubSpot's podcast network boasts 12 shows, including notable offerings like “Entrepreneurs on Fire” and “My First Million” and its blog sees millions of visitors each month. About Kieran here...
2022-02-1536 min
Paris Talks MarketingEp.51 - How to walk the freemium tightrope and thoughts around Web 3.0 with Kieran Flanagan, SVP of Marketing at HubSpot
Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical areas for building A+ marketing teams, and how he sees Web 3.0 disrupting SaaS marketing.
2022-01-2050 min
The Breakout Growth PodcastHubspot’s SVP Marketing Explains How Company Has Become a $37B JuggernautShow Notes: In this week’s episode of the Breakout Growth Podcast, brought to you by Rise with SAP, Ethan Garr and Sean Ellis speak with Kieran Flanagan, Hubspot’s Senior Vice President of Marketing to learn what’s driving Hubspot’s unstoppable growth. With more than 100,000 customers and over $1 billion dollars in ARR, Hubspot is simply on fire. Kieran has been a growth leader at the company for nearly ten years. During that time the business has gone through massive changes. From its giant bet on Freemium to...
2021-11-1652 min
Everything Is MarketingKieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast NetworkOn the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot.You'll hear about how and why they spent tens of millions of dollars acquiring a...
2021-10-191h 06
This New WayBuilders, Creators, and Operators: Why Team Design is Your #1 Growth Lever (+ How to Get It Right) with Kieran Flanagan, Senior Vice President of Marketing at HubSpotIn episode 63, Kieran Flanagan shares the three categories of people that make up fast-growing companies, and which categories leaders fall into!
Kieran Flanagan is the Senior Vice President of Marketing at Hubspot – where he leads a team of over 160 marketers!
In this episode, Kieran shares why you’re in trouble if your team is a direct reflection of you and explains why you shouldn’t hire people that are just like you.
We also talk about team structures, owning goals, and how teams can merge skill sets to create pods.
Tune in for...
2021-08-1934 min
BizcastDan Gregory and Kieran FlanaganOn Bizcast, hosted by Kevin Craine, he interview the authors of Selfish, Scared & Stupid Dan Gregory & Kieran Flanagan. In their book they outline the three most common human traits and how to overcome them: selfishness, fear and a need for simplicity.
Visit http://www.c-suitebookclub.com to learn more about Ted Rubin and our other best-selling authors.
Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-08-0514 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpotOn this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company. A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran Flanagan, who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning content formula. Alex and Kieran break down the s...
2021-02-0137 min
Thought Leader Life#554-557: Flanagan, Phillips, Kauffman, Delaney w/ Mitchell Levy on Thought Leader Life Credibility
#554: Kieran Flanagan and Mitchell Levy on Thought Leader Life Credibility Episode
Inject inspiration and creativity to laugh and learn in a corporate setting. This episode features #ThoughtLeader and #Expert Kieran Flanagan (https://www.linkedin.com/in/thinkkieranf/), leadership speaker, author, trainer, mentor and co-founder of The Impossible Institute and The Behaviour Report. She is rated in the “Top 25 C-Suite Speakers to watch” by Meetings & Conventions USA; appears as an expert commentator on ABC’s 702 Breakfast Show with Wendy Harmer, and in Channel 7’s Sunrise, Sky Business News and SBS News.
Keiran leads training...
2021-01-0826 min
SaaS District#59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran FlanaganKieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot.
He is a thought leader on growth marketing and speaks at events across the globe.
Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today.
During this interview we cover:
00:00 - A Word From The Sponsor
01:03 - Intro
02:02 - Kieran’s Background, Past Ventures & Joining Hubspot
...
2020-11-1247 min
SaaS DistrictHow to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan | #59 Podcasts for EntrepreneursKieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot. He is a thought leader on growth marketing and speaks at events across the globe.Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. During this interview we cover:00:00 - A Word From The Sponsor01:03 - Intro...
2020-11-1247 min
Boys From The Red StuffBoys From The Red Stuff #8 ft. Kieran FlanaganBenji Special; Sitting down with Huyton Trainer and Boxer Kieran Flanagan (@kifit_pt) Kieran opens up about his personal training , challenges and what he enjoys about working with people in the gym. Also the boys discuss will Tyson come back and not smash heads in? And is Game of Thrones all it’s cracked up to be?
2020-05-2547 min
Leveling Up with Eric SiuHow HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this...
2020-05-1127 min
Leveling Up with Eric SiuHow HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this...
2020-05-1127 min
Full-Funnel B2B Marketing ShowEpisode 14. How to build a killer marketing team with Jorn VanysackerNever miss a new episode: https://sendfox.com/lp/mnyll3In this episode you'll learn:* The "symptoms" of high-quality lead* Triggers that show it’s the right time to suggest lead to schedule a product demo? * The process behind killer sales calls* What are the right questions to ask during a discovery call to move lead closer to accepting the deal?* How to finish the product demo to close successfully most of your calls?* How to close "I need time to think" leads* Juraj's favorite lead generation toolsMo...
2020-04-1436 min
The Failure Proof PodcastEp 33: Kieran Flanagan - Forever SkillsOn this episode I am joined by Kieran Flanagan. Kieran is the Co-Founder of the Impossible Institute. She is a speaker, trainer and author who helps organisations and individuals harness the commercial power of creativity and drive change - not just react to it. Kieran helps the leaders, teams and organisations she works with to be commercially creative and to change their thinking in order to change their results.
She has worked with many of the biggest companies and brands on the planet. She has appeared on tv and radio. Her latest book, co-authored with Dan Gregory, Forever Skills, looks...
2020-02-2551 min
The Future of Leadership132 Creativity is a leadership skill that you can learn with Kieran FlanaganDo you feel like a creative dunce? Do you think that creative people are born with talent, and you're just not one of them? Author, speaker, and creative powerhouse Kieran Flanagan breaks a few myths and lets us know we can all be commercially creative if we're prepared to do the work. Why you should listen: Learn the number one strategy to generating awesome ideas How to develop creative judgment How to know you've got an idea that really hits the mark: Listen for the 'ahhhs' Don't go into...
2019-12-1137 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond MarketingKieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
2019-10-2141 min
Son of a Pitch Podcast#2 - Dan Gregory + Kieran Flanagan, Founders of Impossible Institute - Whip out your Whippy'sVince & Max talk to Dan Gregory & Kieran Flanagan, Founders of The Impossible Institute a strategic think-tank that helps leaders, teams and organisations be people smart and make change positive. In the pitch segment, Dan & Kieran tell us how they would revive the beloved ice cream truck company, Mr Whippy. Brief Author: Vince Usher
2019-10-1200 min
The Future of Leadership123 How to future proof your leadership skills with Dan GregoryHe helps smart people be people smart. As the co-author of Forever Skills along with Kieran Flanagan, Dan Gregory is a leading thinker on what leaders can do to move people to sensible action. We explore how the real test of leadership is what we do when things go wrong, how the gaps in skills we need as leaders vary from industry to industry and culture to culture, how corporate Aussies are strong in risk-taking, why making values-based decisions is important for long-term vision, why we need to use a value lens to avoid short-term reactive decisions...
2019-10-0443 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesWhich Two Audiences Should Every Digital Agency Create Content For? With Kieran FlanaganWould you like to master inbound marketing with killer content? Would you like your agency to generate more leads without working harder to find them? Generating more traffic and engagement is the key. And it's doing better is easier than you think when you address the right two audiences. With some strategy you can win at the content game and land your digital agency more inbound leads an ever. In today's episode, we'll cover: Two audiences every digital agency needs to create content for. Why the agency owner should be the face of the agency. How...
2019-09-2522 min
Dive Into This Heart-Pounding Full Audiobook — Perfect During Your Workout.Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran FlanaganPlease visithttps://thebookvoice.com/podcasts/1/audiobook/393115to listen full audiobooks.
Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids
Author: Dan Gregory, Kieran Flanagan
Narrator: Dan Gregory, Kieran Flanagan
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 10, 2019
Genres: Career Development
Publisher's Summary:
What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed hundreds...
2019-09-106h 18Grab the Essential Full Audiobooks in Self-Improvement, Career DevelopmentForever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran FlanaganPlease visithttps://thebookvoice.com/podcasts/1/audiobook/393115to listen full audiobooks.
Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids
Author: Dan Gregory, Kieran Flanagan
Narrator: Dan Gregory, Kieran Flanagan
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 10, 2019
Genres: Career Development
Publisher's Summary:
What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed hundreds...
2019-09-106h 18
Grab the Essential Full Trial Audiobooks in Self-Improvement, Career DevelopmentForever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran FlanaganPlease visit https://thebookvoice.com/podcasts/1/audiobook/393115 to listen full audiobooks. Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids Author: Dan Gregory, Kieran Flanagan Narrator: Dan Gregory, Kieran Flanagan Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 10, 2019 Genres: Career Development Publisher's Summary: What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed...
2019-09-1003 minUnlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentForever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Kieran Flanagan, Dan GregoryPlease visithttps://thebookvoice.com/podcasts/1/audiobook/393115to listen full audiobooks.
Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids
Author: Kieran Flanagan, Dan Gregory
Narrator: Dan Gregory, Kieran Flanagan
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 10, 2019
Genres: Business & Career Development
Publisher's Summary:
What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed...
2019-09-106h 18
Synergen Leadership PodcastKieran Flanagan & Dan Gregory - authors of Forever SkillsKieran Flanagan and Dan Gregory are the joint founders of the Impossible Institute and the authors of Forever Skills – The 12 Skills to Futureproof Yourself, Your Team and Your Kids. The Impossible Institute is a strategic think-tank that is designed to help leaders, teams and organisations be people smart and make change positive. Together, Kieran and Dan are the strategic and creative team behind the most successful new product launch in Australian history and have applied their considerable experience to social change programs for the United Nations in Singapore, to category re-inventions and innovation initiatives for th...
2019-08-261h 16
Unleashing BrillianceEp 053 - Conversations with Dan Gregory & Kieran Flanagan I The Impossible InstitiuteKieran Flanagan and Dan Gregory are the co-founders of The Impossible Institute — a strategic think tank founded to re-imagine the way we think, lead, navigate change and create success. Kieran works with leaders, teams and organisations to make positive change and make change positive while Dan helps smart people to become "people smart".
They are the strategic and creative team behind the most successful new product launch in Australian history, have helped entrepreneurs build internationally successful businesses and worked with some of the world’s most influential organisations: developing communication and marketing strategies for Coca-Cola; driving innovation and product design for...
2019-08-0448 min
Jane Anderson Show PodcastEpisode 39 - Interview with Commercial Creativity & Leadership Expert Kieran FlanaganEpisode 39 - Interview with Commercial Creativity & Leadership Expert Kieran Flanagan In this podcast interview with Kieran, we talk about the importance of creativity for the future of work especially on building your practice under yournamedotcom. Kieran Flanagan is a Co-Founder and Chief Creative Officer of the Impossible Institute, a strategic think-tank that was created to Make Positive Change & Make Change Positive. An energetic, innovative and fluid thinker, Kieran is also an inspiring leadership speaker. She is a passionate advocate for teaching individuals how to change the way they think and helping organisations change the results...
2019-06-2048 min
The Tyler Wagner ShowKieran Flanagan: VP Marketing at HubspotKieran Flanagan joins us on the Business Blast podcast!
This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/.
Thank you for listening to The Business Blast Podcast!
Tyler
2019-06-1212 min
Scale or Die#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and StartupsIf there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the Sales product, the Freemium funnel, and the global web strategy. In his career, he’s worked for some of the biggest names in SaaS including Salesforce and Marketo. Plus, he’s helped many startups implement the strategies...
2019-05-0700 min
SaaS SessionsKieran Flanagan, VP Marketing at Hubspot, on Product Led GrowthIn this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach.
He talks about the downsides of implementing PLG framework and what can go wrong while implementing it.
Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you.
Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out.
Connect with Kieran on LinkedIn - https://www.linkedin.com...
2019-05-0419 min
SaaS SessionsS1E9 - Product Led Growth ft. Kieran Flanagan, VP Marketing at HubspotIn this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. Connect with Kieran on LinkedIn - https://www.linkedin.com...
2019-05-0419 min
Working Without Pants - Creative Entrepreneurship132: Building a successful HubSpot agency with Kieran Flanagan of HubSpotIn this episode, I talk with Kieran Flanagan, the VP of Marketing with Hubspot- an inbound marketing, sales, and service software company. After helping many Saas businesses grow their traffic, users, and revenue, Kieran joined HubSpot because he was a believer in the “inbound movement.” For anyone who is a HubSpot agency partner, this is a must listen to. Even if you’re not, learn how you can build a relationship and partner with a larger tech company like HubSpot and build the dynamic to grow on the back of a partner program. Tune in to learn why some agencies have don...
2019-04-2727 min
On Brand with Nick WestergaardWinning Your Customers' Hearts and Minds with Kieran Flanagan“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast.About Kieran FlanaganKieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and...
2019-04-0826 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomHubSpot’s Kieran Flanagan on product-led growthKieran Flanagan joined HubSpot in 2013 with the mandate to grow the company internationally. Now, as VP of Marketing and Growth, he’s developed a product-led growth strategy that’s resulted in 100% of the company’s revenue coming from demand generation. Kieran speaks to Intercom’s Amanda Connolly about everything from how to determine when product-led growth is right for your company to measuring growth with your North Star metric.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2019-02-2827 min
The SaaS Revolution ShowHow to move from Marketing qualified leads to Product qualified leadsOn this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads.
A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. Where he go excited was in getting people to use them, and grow that usage.
Kieran’s path in figuring that out has seen him go through companies like Salesforce and Marketo, finally landing at HubSpot 6 years ago. Such a long tenure is unusual for people like Kieran who ge...
2019-01-3134 min
Full-Funnel B2B Marketing ShowEpisode 10. How to create a B2B marketing strategy with Kieran FlanaganListen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ How would you create a marketing plan if you are starting from scratch and have a limited budget?No matter, you are joining a startup or get the position of VP of marketing at an enterprise company, this question will appear in your agenda since Day 1.3 years ago Kieran Flanagan joined the Hubspot team to help them get out from the traffic plateau. Here is a step by step...
2018-12-2735 min
Unleashing BrillianceEp 033 - Conversations with Kieran Flanangan Co -Founder The Impossible InstituteKieran Flanagan is an expert in harnessing commercial creativity to help people become better problem solvers and ultimately drive more success in business and life. Whether it is success by design, rethinking thinking, creative leadership or making change positive and positive change Kieran can help you change your thinking (and change your world). A rare female leader in the world of MadMen, Kieran was also of the youngest Creative Directors to lead an award-winning advertising agency. She was the strategic and creative mind behind the most successful product launch in Australian history, has headed up Australia’s premiere creative school, wo...
2018-09-2552 min
Growth Marketing TodayGMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE How is HubSpot’s global growth team structured (hint: it’s not by product!) How they make...
2018-05-3125 min
Growth Marketing TodayGMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth team look like at HubSpot Tactics H...
2018-05-2421 min