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Showing episodes and shows of
Kieran Flanagan
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran...
2025-06-23
58 min
Content and Conversation: Organic Growth Insights from Siege Media
Beyond Blogging: Building a Media Empire w/ HubSpot’s Kieran Flanagan
Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop. Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot’s strategy, how AI is reshaping team structures, and why co-citation and brand authority are the future of SEO. They also cover LLM optimization, the importance of tools in training sets, and what separates influential content from purely informational posts. Plus: Why lazy AI marketers will fail, what The Hustle a...
2025-05-06
44 min
The Pocus Unlocking Revenue Podcast
Kieran Flanagan: Building AI buy-in across your team
AI is everywhere - but how do you know what's a tool and what's a toy? Can you really level up your team and become 10x more productive? What tasks is AI actually helpful for? Kieran Flanagan, HubSpot's SVP of Marketing and a leading AI strategist, breaks down how artificial intelligence is transforming business operations, explaining that companies need to focus first on improving customer experience rather than just chasing efficiency gains or revenue growth. In this episode of the 10x GTM podcast, Kieran shares his unique perspective on AI adoption and emphasizes that the most successful companies will...
2024-12-10
27 min
Brave Feminine Leadership
#172 Kieran Flanagan- People: From Annoying to Amusing
Wasting energy trying to change people is exhausting! What if you better understood what drives people, moves people and lifts them! This is a terrific, fun conversation with the awesome Kieran Flanagan. Kieran helps smart people get more people smart! Dive in leaders. So much to learn in this one. I even throw in leadership advice from the GOAT Tom Brady because why not! ----------------------- Craving inspiration? I send an email each Sunday about leadership reflection, top tips to build an intentional & sustainable life and other things that have captured my a...
2024-09-19
56 min
Unsolicited Feedback
The New AI Marketing Playbook Amid Google's Stumbles w/ Kieran Flanagan
The New AI Marketing Playbook Amid Google's Stumbles This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI!Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic.As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been acce...
2024-04-23
57 min
Protect the Hustle | A SaaS Podcast
Zapier’s Kieran Flanagan on Rising Above the AI Commodity Wave
The introduction of fast food was nothing short of revolutionary, offering meals in minutes and setting a groundbreaking standard for efficiency in food service. But as more outlets sprouted, the uniqueness dwindled; every meal tasted eerily similar. In this homogeneity, master chefs found an opening. They combined the rapid technology of fast food with their culinary artistry, creating dishes that were both efficient and distinctively gourmet.In the B2B SaaS landscape, a similar evolution is underway. As AI technologies become ubiquitous, the challenge shifts from mere adoption to differentiation. Kieran Flanagan, CMO at Zapier, epitomizes this...
2023-08-29
41 min
PRODUCTEA with Leah, Growth & Senior Leadership
28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor
Season 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition one.Timestamps:01:00 Kieran’s Introduction and Background06:35 What people get wr...
2023-06-29
47 min
Talking Too Loud with Chris Savage
Now That’s Good Marketing with Kieran Flanagan
Sylvie is talking too loud about a speciality goods store in Lisbon, Portugal where tinned fish is all the rage. Chris is talking too loud about his revamped at-home-video-setup and the launch of Wistia’s new series, Fix My Setup, which helps people go from webcam zero to webcam hero.And TTL guest Kieran Flanagan is talking too loud about poker, AI’s commoditization of expertise, and a pretty stellar Ikea ad.Links to learn more about Kieran:Kieran’s LinkedInFollow us:twitter.com/wistiaSubs...
2023-06-27
49 min
Tech Bound Podcast
Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier
Today, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude.We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption.Distribution is vital for platforms. Calendly's acquisition of...
2023-06-19
35 min
The Interiors Podcast
The 101 to planning a renovation with build expert Kieran McCarthy
This episode of The Interiors Podcast features Kieran McCarthy from KMC Homes and the hit tv show Cheap Irish Homes. Kieran talks about his background in civil engineering and how he eventually ended up in the house building business. This episode is jam packed with so much essential information for anybody who is looking to purchase a home, renovate their existing home or considering extending. Kieran has information that will allow you gauge where your budget can be spent and how far it could stretch. For so many facing into these typ...
2023-05-05
1h 09
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20 Growth: Why You Need a Growth Hire Pre Product-Market-Fit? Why Every Company Will Be a Media Company and How To Do It | Communities; What Really Are They? How To Build Them? What Makes The Best? Why Do Many Not Work? | Kieran Flanagan, SVP Marketing @
Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of 'The Hustle.' He is also an advisor and investor in early-stage companies. In Today's Episode with Kieran Flanagan We Discuss: 1.) Entry into Growth and Marketing: How did Kieran make his way into the world of growth and marketing? What has been 1-2 of Kieran's biggest lessons from seeing firsthand the hyper-scaling...
2022-08-10
54 min
Marketing Against The Grain
Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan
How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more.Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next!Links Next Health https://www.next-health.com/ Katie Hardy https...
2022-07-19
16 min
The Credibility Nation Show
Injecting Inspiration and Creativity in A Corporate Setting with Kieran Flanagan (CNS 259)
In this episode, Kieran Flanagan talks about injecting inspiration and creativity to laugh and learn in a corporate setting. She is a leadership speaker, author, trainer, mentor, and co-founder of The Impossible Institute and The Behaviour Report. She is rated in the “Top 25 C-Suite Speakers to watch” by Meetings & Conventions USA; appears as an expert commentator on ABC’s 702 Breakfast Show with Wendy Harmer, and in Channel 7’s Sunrise, Sky Business News and SBS News. Keiran leads training and innovation with corporates, entrepreneurs, small businesses, and individuals to help them think differently about what they do and how t...
2022-06-29
07 min
Mitchell Levy Presents AHA Moments
Kieran Flanagan, Tony Chatman, & JacQuaeline on Thought Leader Life Credibility Specials
Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Kieran Flanagan is a leadership speaker, author, trainer, mentor, and co-founder of The Impossible Institute and The Behaviour Report. She is rated in the “Top 25 C-Suite Speakers to watch” by Meetings & Conventions USA; appears as an expert commentator on ABC’s 702 Breakfast Show with Wendy Harmer, and in Channel 7’s Sunrise, Sky Business News, and SBS News. She leads training and innovation with corporates, entrepreneurs, small businesses, and individuals to help them think di...
2022-04-18
23 min
Marketing Against The Grain
‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan
Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
2022-04-12
30 min
Everything Is Marketing
Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot.You'll hear about how and why they spent tens of millions of dollars acquiring a...
2021-10-19
1h 06
This New Way
Builders, Creators, and Operators: Why Team Design is Your #1 Growth Lever (+ How to Get It Right) with Kieran Flanagan, Senior Vice President of Marketing at HubSpot
In episode 63, Kieran Flanagan shares the three categories of people that make up fast-growing companies, and which categories leaders fall into! Kieran Flanagan is the Senior Vice President of Marketing at Hubspot – where he leads a team of over 160 marketers! In this episode, Kieran shares why you’re in trouble if your team is a direct reflection of you and explains why you shouldn’t hire people that are just like you. We also talk about team structures, owning goals, and how teams can merge skill sets to create pods. Tune in for...
2021-08-19
34 min
Bizcast
Dan Gregory and Kieran Flanagan
On Bizcast, hosted by Kevin Craine, he interview the authors of Selfish, Scared & Stupid Dan Gregory & Kieran Flanagan. In their book they outline the three most common human traits and how to overcome them: selfishness, fear and a need for simplicity. Visit http://www.c-suitebookclub.com to learn more about Ted Rubin and our other best-selling authors. Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-08-05
14 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot
On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company. A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran Flanagan, who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning content formula. Alex and Kieran break down the s...
2021-02-01
37 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175
It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've consumed for the best lessons and bring them to our audience. They get all of the information without needing to do any of the research. What you'll learn on this weeks episode: - Why all great outputs in media need great inputs. We cover a recent interview from Bob Pittman, the CEO of...
2021-01-21
40 min
SaaS District
#59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan
Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot. He is a thought leader on growth marketing and speaks at events across the globe. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:02 - Kieran’s Background, Past Ventures & Joining Hubspot ...
2020-11-12
47 min
SaaS District
How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan | #59 Podcasts for Entrepreneurs
Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot. He is a thought leader on growth marketing and speaks at events across the globe.Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. During this interview we cover:00:00 - A Word From The Sponsor01:03 - Intro...
2020-11-12
47 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP153: How to Build a Product-Led Go-To-Market
In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer. We talk to Elena about how most founders struggle to set up a growth function within the company. We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies. Happy Growing!
2020-09-22
34 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP152: The Four Ways Product-Led is Changing Companies Go-To-Market
In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market. We cover four areas where product-led is changing how companies grow. We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users. We get into how product teams are gaining more responsibility for companies' business metrics. We also get into how product-led is starting to make the website obsolete and what that means for marketing teams. And we discuss how product-led is disrupting how companies do both pre and post-sales. Happy Growing!
2020-09-17
22 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP151: How Consumer Science Helped Netflix Grow to 72 Million Subscribers
In this episode of the GrowthTLDR, with talk to Gibson Biddle, who has led product for Netflix, Chegg, and advised companies like Metromile, NerdWallet, and more. We talk to Gibson about why some companies manage to become so successful. We discuss the importance of product strategy, consumer science, and company culture. We get into how consumer science was pivotal to Netflix's success and why Netflix's founder Reed Hastings was so focused on making it a core part of their companies culture. We also get into a live case study to demonstrate how product...
2020-09-15
00 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP150: How to build a predictable SEO model for B2B Companies
In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search. We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it's so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager. Happy Growing!
2020-09-10
00 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP149: The Repeatable Formula for Increasing User Engagement
In this episode of the GrowthTLDR, we talk to Pulkit Agrawal, the CEO and Co-Founder of Chameleon. Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades. We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products. Happy Growing!
2020-09-08
36 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP148: How Fast-Growing Companies Make Use of Data
In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market. We talk about the benefits of being an expert in your customer versus an expert in data, along with examples of world-class brands that excel in being customer experts. We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months. We talk about how important it is to define those metrics, establish playbooks, and create...
2020-09-03
29 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP147: How to Develop a Growth Plan for a Fast-Growing Startup
In this episode of the GrowthTLDR with talk to Adelina Peltea, the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs. We talk to Adelina about her role as VP of Growth, where she manages the full customer lifecycle - marketing, sales, and customer success. We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what signals told her it was time to invest in a new growth...
2020-09-01
33 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP146: How Most Growth Comes from Adding Motivation and Removing Friction
In this episode of the GrowthTLDR, we're back with another Swipefile, where we talk about adding motivation and removing friction. Most of the goals marketing and growth teams have can be categorized as either adding motivation or removing friction. We talk about some common ways marketers add motivation, some great examples of how companies remove friction, and why product-led companies need to approach them differently. Happy Growing!
2020-08-27
24 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP145: How Companies with Network Effects have Created 70% of the Value in Tech
In this episode of the GrowthTLDR, we talk to James Currier, managing partner at NFX guild, serial entrepreneur, and the leading mind on network effects. James and his partners exclusively invest in companies with network effects because those companies end up being a lot more profitable. We talk to James about the most common types of network effects, how companies can add network effects to their business, and why the best companies think about building multi-channel games vs. single-player games. Happy Growing!
2020-08-25
37 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP144: How World-Class B2B Companies Win at Customer Acquisition
In this episode of the GrowthTLDR, we talk to Holly Chen, a growth advisor to numerous companies, and former global head of growth marketing at Slack. We go into what makes up a winning customer acquisition strategy. We talk about forecasting models, and how you know what hires to make. We talk about the importance of multi-attribution models and how to split your paid advertising budget across both brand and direct response. Happy Growing!
2020-08-20
38 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP143: Flow's Approach to Creating a Unique Brand in a Crowded Market
In this episode of the GrowthTLDR, we talk to Daniel Scrivner, the CEO of Flow, the modern project management tool for teams. Flow is a company at 2 million in ARR with 15 employees and has 300,000 teams who use them across 140 countries. Daniel joined as CEO almost 18 months ago. We talk to Daniel about what he focused on when becoming CEO to re-accelerate Flow's growth. We discuss the challenges of differentiating your product in a crowded market, why it's better to focus on doing a couple of things better than the competition, and why Daniel thinks of...
2020-08-18
39 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP142: How the Adjacent User Theory Applies to Content Marketing
In this episode of the GrowthTLDR, we talk about a great article from Bangaly Kaba called - "The Adjacent User Theory." We summarize the main takeaways from the article and discuss how they might apply to other areas of marketing. We talk about the importance of creating content for adjacent content topics, knowing when to pivot to new growth channels, and how to enrich personas with real-world data. Happy Growing!
2020-08-13
28 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP141: Workato's Growth Teams Playbook for Increasing Lead Conversion Rates
In this episode of the GrowthTLDR, we talk to Rishi Mallik, the VP of Growth at Workato. Workato is an integration and automation company, and Rishi's growth team's goals are to generate more revenue for the business. We talk about the structure of the growth team at Workato and how they partner with marketing, product, and sales. We cover some of the most impactful wins from Rishi's growth team and how they've improved critical metrics like sales response times to inbound leads and triggering alerts based on companies' actions in their database. Happy...
2020-08-11
38 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP140: Why Marketing Needs to Be Accountable for Revenue
In this episode of the GrowthTLDR, we're back with another Swipefile on why marketing should be accountable for revenue. We discuss how marketing goals are separated into the things you can and can't measure. We cover the most common business models in B2B and the ownership of go-to-market metrics across different teams. We then get into how marketing can be held accountable for revenue in all these models, and how they can use that to build a forecast model to identify areas to invest in for growth.
2020-08-06
27 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP139: How Hopin is Managing Hyper-Growth as a Remote Company
In this episode of the GrowthTLDR, we talk to Johnny Bourafhat, the CEO and founder of Hopin. Hopin is a virtual events platform and has grown a lot over the past four months. After launching the product in private access in March, they've gone from 6 employees to over 93, with tens of thousands of customers. We talk to Johnny about how being a remote company has helped them grow so fast. We also dig into why Johnny as chosen to keep the company in private access, how he thinks about navigating growth during COVID, and what's...
2020-08-04
35 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP138: Why Writing is Art, but Content Marketing is an Acquisition Channel
In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers. We get into all aspects of content marketing - - Why the best content marketers often want to stop writing content. - How content marketers can be more valuable if they understand how the business makes money and how sales at their company work. - Who are the best people to hire as content marketers - Why is writing art, but content marketing is an a...
2020-07-30
36 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP137: How Misfits Market Raised $100 Million to Reinvent How you Get Groceries
In this episode of the GrowthTLDR, we talk to Abhi Ramesh, the CEO, and founder of Misfits Market. Misfits Market is direct to consumer grocery business where they resell grocery items via a subscription box at a substantial discount. They've also grown to over 700 employees in 20 months and raised over $100 million in funding. We talk to Abhi about the Misfits Market business model. We get into how they make money, how Abhi thinks about the long-term defensibility of the business, the critical things that have gone into their success, and what's it like to hire...
2020-07-28
35 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP136: Why Marketers Need to Master Persuasion and Prioritization
In this episode of the GrowthTLDR, we discuss what skills are the most under-valued in marketing. We get into the art of persuasion, and why all marketers should invest time into learning both copywriting and sales. We give some of the best resources and methods to get started. We also discuss why prioritization is such a critical skill, why the best leaders need to make tough choices and how teams can rally around priorities even if they disagree on what they are. Happy Growing!
2020-07-23
27 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP135: How Communities Propelled Notion to a $2 Billion Valuation
In this episode of the GrowthTLDR, we talk to Camille Ricketts, the head of marketing at Notion. Notion's last raise was $68 million, and they've quickly become the go-to collaboration tool for many companies. Camille talks about what it's like to be leading the marketing team in such a fast-growing company. We talk about what Camille and her team are most focused on right now, including the hires she plans to make. We discuss the importance of community, and how marketing can help build it, and how can you build beach head personas for your...
2020-07-21
34 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP134: Growth is Strategy, not just Hacks, Tips, and Experiments
In this episode of the GrowthTLDR, we talk about how you build a foundational layer for growth. Most of the content published on growth talks to the experiments, hacks, and tips that can improve your core metrics - acquisition, activation, monetization, retention. However, none of those things are impactful if you haven't built the right growth foundation. We talk about the three parts of your growth foundation that are critical for your success - creating a common language dashboard, getting the correct organizational design, and prioritizing.
2020-07-16
30 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP133: How B2B Companies Scale Consumer-Led Growth
In previous episodes of the GrowthSwipeFile, we talked about the future of B2B marketing, including the shift to B2C2B go-to markets. With that shift to B2C2B, companies need to find ways to market products to the consumers of those products. Marketing your product to consumers isn't easy, you need something that scales, and provides value to your user without them needing to pay you money immediately. In this episode of the podcast, we're going to discuss the more common ways to market your product to consumers, along with...
2020-07-14
27 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP132: How Product-Led is Shifting Companies From B2B to B2C2B
In this episode of the GrowthTLDR, we have another Swipefile, as we discuss the shift from B2B to B2C2B go-to markets. But what do we mean by B2C2B, and how do your go-to-market motions differ from traditional B2B? We discuss how the rise in product-led growth has shifted focus from buyers to consumers of software, some of the more common B2C2B business models, and how you can successfully market to both your consumer and buyer. Happy Growing
2020-07-09
36 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP131: How Uscreen went from bootstrapped to 4 million users consuming video on their platform
In this episode of the GrowthTLDR, we talk to PJ Taei, the founder and CEO of Uscreen, a platform to help people monetize their videos. It's no secret that online videos are a rapidly growing market, and the pandemic has only added fuel to that fire. We talk to PJ about how he bootstrapped Uscreen to 50 employees, with over 4 million active users on their platform. We cover how challenging growth is, and the reasons Uscreen struggled in their first three years. We talk about Uscreen's current growth channels and if focusing on specific...
2020-07-07
39 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP130: How to build a Distribution TAM for Marketing Channels
In this episode of the GrowthTLDR, we talk about all things distribution tams. We discuss how the path to growth for most B2B companies looks the same and how we spend most of our time trying to grow from a company of marketing channels incrementally. But, we don't spend very much time figuring out how much growth is available on these marketing channels. We discuss if it's possible to build a total addressable market for the channels you want to grow from incrementally, and give some examples of how you might do it.
2020-07-02
35 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP129: How to Sell Your Product Before It Even Launches
In this episode of the GrowthTLDR, we talk to Aydin Mirzaee, CEO and Co-Founder of Fellow. Fellow is the third company Aydin and his co-founders have launched, and it helps managers to have more productive meetings. We cover how Aydin managed to sell fellow to Shopify before they ever had a product. They now have over 5,000 users on the fellow app. We get into how fellow was able to acquire so many users, how Aydin decided on freemium as their go-to-market, and how Aydin thinks about focusing in on a specific customer persona to monetize.
2020-06-30
39 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP128: How to Hire Marketing and Growth Talent
In this episode of the GrowthTLDR, it's another SwipeFile, and we discuss the playbook of hiring marketing & growth talent. We cover why it's crucial to apply marketing and growth thinking to build your talent pipeline, find talent in places that others aren't looking, and some of the best tips we've found to get the best people to join your company. Happy Growing!
2020-06-25
29 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP127: How Problem Solving, Customer Research, and MVPs Result in Winning Products
In this episode of the GrowthTLDR, we talk to Jeff Gothelf, author of Lean UX and Forever Employable, about developing fantastic products and applying product thinking to your career. We cover why it's critical to take a problem, not a solution approach to developing products. How companies can build customer research into their culture, the MVP approach to developing products and how to have jobs chasing you, versus you chasing jobs. Happy Growing!
2020-06-23
41 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP126: The Future of B2B Marketing
In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation. Happy Growing!
2020-06-18
27 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP125: How to Create a Winning Story for Your Company
In this episode of the GrowthTLDR, we talk to Andy Raskin, who helps companies with their strategic messaging and positioning. It's not easy standing out from the competition today. To do so, you need to have a story that separates you from everyone else. Andy helps companies do just that. We talk about why a companies sales deck is the best test of being able to construct a story that works for your prospects. It gives you the most immediate feedback. We talk about Andy's framework that he uses to help companies build a winning...
2020-06-16
37 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP124: How to Add Defensibility to Your Marketing
In this edition of the GrowthSwipeFile, we ask is it possible to add defensibility into your marketing efforts? Successful businesses have some competitive advantages that help the company to become successful. But the truly successful businesses have some form of defensibility, which helps them maintain that success. We get into the differences between competitive advantages and defensibility. We cover the most common types of defensibility that successful businesses have. And, we then ask, how do competitive advantages and defensibility work in marketing?
2020-06-11
33 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP123: How to Build a Successful MarketPlace by Going Vertical
In this episode, we talk to Max Ade, the CEO, and founder of GrowthCollective. There is an explosion in the popularity of the gig economy. As more people move towards a remote work lifestyle, this trend is going to continue. However, it's also a very competitive market with huge companies like UpWork and Freelancer.com already very successful. We talk to Max about what it's like to build a company in such a competitive market, and how can he compete with those companies. We cover the benefits of building a vertical marketplace, what...
2020-06-09
00 min
DistantJob Podcast
Insights on Building and Managing Virtual Marketing Teams with Kieran Flanagan
In this podcast episode, our guest Kieran Flanagan discusses some of the critical aspects of managing remote marketing teams, highlighting the importance of flexibility and creativity. He shares his insights on the benefits of virtual teams to achieve work/life balance.
2020-06-08
34 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP122: How to Grow Through Free Tools
One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment. In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metrics, when does it make sense to develop a free tool, and should you build or buy?
2020-06-04
31 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP121: How RemoteHQ is Growing Fast By Offering Remote Teams a Virtual Office
In this episode of the GrowthTLDR, we talk to Waikit Lau about the growth of remote work, and how RemoteHQ provides a virtual office for better collaboration between remote teams. We talk to Waikit about the rapid growth in popularity of remote work, will it last, how did RemoteHQ launch and generate their first customers, should remote employees get paid differently, and how COVID affected his growth plans.
2020-06-02
36 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP120: How to use Experiments to Create a Diversified Portfolio of Growth Assets
Let's face it, when growing demand for your business, you're faced with a bunch of uncertainties. Can I hire the talent needed to succeed? Will I be able to generate enough demand for my product to be profitable? Are the marketing channels I'm dependent upon for growth going to be too competitive? Will I have to learn TikTok; I'm not funny enough :/ However, other things have a little more certainty around them. Most successful businesses master a small number of marketing channels that drive a disproportionate amount of their growth. Only a small number of t...
2020-05-28
28 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP119: How Tatari helps Growth Marketers go from Digital Advertising to TV Advertising
In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising. For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising. Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how he started Tatari, what it is like growing a...
2020-05-26
42 min
Boys From The Red Stuff
Boys From The Red Stuff #8 ft. Kieran Flanagan
Benji Special; Sitting down with Huyton Trainer and Boxer Kieran Flanagan (@kifit_pt) Kieran opens up about his personal training , challenges and what he enjoys about working with people in the gym. Also the boys discuss will Tyson come back and not smash heads in? And is Game of Thrones all it’s cracked up to be?
2020-05-25
47 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP118: How to Build a PQL Model for Your Company
Since the inception of Marketing Automation, the MQL has been a staple in how B2B marketing companies generate revenue. An MQL is a lead your business has generated, and the possibility of it turning into a customer is higher than other leads. The reason you mark it an MQL is because it has certain demographic characteristics that would suggest it's a good fit for your product/services. Plus, it's also demonstrated an intent to buy via engagement patterns that you track - opening emails, visiting web pages, downloading content. A PQL is no different...
2020-05-21
29 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP117: Why Start-Ups Need to Find Their Sharp Edge
In this episode of the GrowthTLDR, we talk to Mike Adams, founder and CEO of Grain. It's no secret that collaboration through online video is exploding. You only have to look at Zoom's growth numbers. Zoom's growth is an opportunity for other companies to build into their platform, tapping into their giant userbase. One such company that's doing just that, and received a lot of press recently is Grain, Mike's third company. We talk to Mike about how entrepreneurs find the right markets to build a product in, is he concerned about Grain's...
2020-05-19
41 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP116: The Hearts and Minds Approach to Content Marketing
In this episode of the GrowthTLDR, we discuss the hearts and minds approach to content marketing. The mission of content marketing teams is to create stories that inspire and educate their audiences. That content spans across both different content channels (blog, social, email, etc.) and content formats, text, audio, images, video. The hearts and minds approach is a way for us to break out our marketing channels, topics, and content formats across two distinct buckets. It helps us to associate both a primary goal and secondary goals with a channel. It's...
2020-05-14
18 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP115: How Vendasta used Freemium as a Growth Engine
In this episode of the GrowthTLDR, we talk to Jaqueline Cook COO of Vendasta about how they moved to a product-led business. We talk about how Vendasta used a self-serve model to monetize a large segment of their market, how their CAC dropped by 50%, conversions rates increased, and why the success of growth is as much about organization design as running experiments. We also get into how Vendasta has organized their growth team into squads, and the importance of squads in product-led companies.
2020-05-12
38 min
Leveling Up with Eric Siu
How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355
HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this...
2020-05-11
27 min
Leveling Up with Eric Siu
How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355
HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this...
2020-05-11
27 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP114: The Four Stages of Growth and How to Use Them
In this episode of the GrowthTLDR, we're back with another GrowthSwipeFile. We talk about the challenges of trying to start something new, whether that's starting a growth team, investing in a new channel, program, or initiative. There is always a list of problems you're faced with when scaling. We talk about a framework that might help the four stages of growth. We talk about why it's important to align people around them, so you're solving problems that matter.
2020-05-07
13 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP113: How 3 Decisions Helped Calendly Grow to 50 Million in ARR
In this episode of the GrowthTLDR, we talk to Tope Awotona, CEO and founder of the fast-growing Calendly, who are up to 140 employees with near 50 million in ARR. We talk to Tope about the three decisions that helped to make Calendly the success it is today, how he managed to build the first version of the product without any full-time engineers, how Calendly doubled down on virality, and why they give customer support to their free users.
2020-05-05
38 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP112: How to Use the Five Stages of Awareness for Content Marketing
In this episode of the GrowthTLDR, we kick off our first swipe file topic, where we discuss marketing and growth tactics that work. We kick off the series with a common question growing companies have about content marketing - should you spend time creating content for the top of your funnel, or the middle and bottom of your funnel. We talk about the five stages of awareness you should keep in mind when planning your content—the common debate between spending your time creating content for the top and middle of your funnel. And, we le...
2020-04-30
21 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP111: How Great Detective Work Results in Copy Worth Millions of Revenue
In this episode, we talk about all things positioning, copywriting, and conversion rate optimization with expert Joel Klettke. We talk to Joel about the most common mistakes when creating website copy that is costing them millions of dollars in lost revenue. We get into the differences between positioning, copywriting, and CRO, before getting in a real example where Joel walks us through the processes he uses to optimize a brand's website resulting in $165k in additional revenue from changes that took less than 30 minutes to implement.
2020-04-28
37 min
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
EP110: How Supermetrics Added Sales Assisted Revenue to their Business
We talk to Miika Kenttämies, Director of Growth at Supermetrics, about their evolution from a pure self-serve model, to a hybrid between self-serve and sales assisted revenue. Miika and Supermetrics are at an early stage of building out their growth team, and we get to dig in on what they're currently focusing on, any challenges they've had to overcome, and what learnings Miika would share with others at a similar stage in their growth journey.
2020-04-23
36 min
The Failure Proof Podcast
Ep 33: Kieran Flanagan - Forever Skills
On this episode I am joined by Kieran Flanagan. Kieran is the Co-Founder of the Impossible Institute. She is a speaker, trainer and author who helps organisations and individuals harness the commercial power of creativity and drive change - not just react to it. Kieran helps the leaders, teams and organisations she works with to be commercially creative and to change their thinking in order to change their results. She has worked with many of the biggest companies and brands on the planet. She has appeared on tv and radio. Her latest book, co-authored with Dan Gregory, Forever Skills, looks...
2020-02-25
51 min
Mastering Remote
Kieran Flanagan (HubSpot) - Remote Work as a Growth Lever - S1E15
For our first episode in 2020, we have Kieran Flanagan, VP of Marketing at HubSpot and host of the Growth TL;DR podcast! In this episode, Kieran talked about how remote work had helped him in his life, why he thinks career opportunities should not be limited by geographical location, and one of the hardest parts of being a distributed team leader. Kieran also shares his insights on why remote hiring is one of the best things you can do for growth, avoiding too many processes in distributed teams, and the “goldfish face” problem in remote meetings. If you’re enjoying the po...
2020-01-13
46 min
The Future of Leadership
132 Creativity is a leadership skill that you can learn with Kieran Flanagan
Do you feel like a creative dunce? Do you think that creative people are born with talent, and you’re just not one of them? Author, speaker, and creative powerhouse Kieran Flanagan breaks a few myths and lets us know we can all be commercially creative if we’re prepared to do the work. Why you should listen: Learn the number one strategy to generating awesome ideas How to develop creative judgment How to know you’ve got an idea that really hits the mark: Listen for the ‘ahhhs’ Don’t go i...
2019-12-11
37 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
2019-10-21
41 min
Son of a Pitch Podcast
#2 - Dan Gregory + Kieran Flanagan, Founders of Impossible Institute - Whip out your Whippy's
Vince & Max talk to Dan Gregory & Kieran Flanagan, Founders of The Impossible Institute a strategic think-tank that helps leaders, teams and organisations be people smart and make change positive. In the pitch segment, Dan & Kieran tell us how they would revive the beloved ice cream truck company, Mr Whippy. Brief Author: Vince Usher
2019-10-12
00 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Which Two Audiences Should Every Digital Agency Create Content For? With Kieran Flanagan
Would you like to master inbound marketing with killer content? Would you like your agency to generate more leads without working harder to find them? Generating more traffic and engagement is the key. And it's doing better is easier than you think when you address the right two audiences. With some strategy you can win at the content game and land your digital agency more inbound leads an ever. In today's episode, we'll cover: Two audiences every digital agency needs to create content for. Why the agency owner should be the face of the agency. How...
2019-09-25
22 min
Dive Into This Heart-Pounding Full Audiobook — Perfect During Your Workout.
Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran Flanagan
Please visithttps://thebookvoice.com/podcasts/1/audiobook/393115to listen full audiobooks. Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids Author: Dan Gregory, Kieran Flanagan Narrator: Dan Gregory, Kieran Flanagan Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 10, 2019 Genres: Career Development Publisher's Summary: What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed hundreds...
2019-09-10
6h 18
Grab the Essential Full Audiobooks in Self-Improvement, Career Development
Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran Flanagan
Please visithttps://thebookvoice.com/podcasts/1/audiobook/393115to listen full audiobooks. Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids Author: Dan Gregory, Kieran Flanagan Narrator: Dan Gregory, Kieran Flanagan Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 10, 2019 Genres: Career Development Publisher's Summary: What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed hundreds...
2019-09-10
6h 18
Grab the Essential Full Trial Audiobooks in Self-Improvement, Career Development
Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids by Dan Gregory, Kieran Flanagan
Please visit https://thebookvoice.com/podcasts/1/audiobook/393115 to listen full audiobooks. Title: Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids Author: Dan Gregory, Kieran Flanagan Narrator: Dan Gregory, Kieran Flanagan Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 10, 2019 Genres: Career Development Publisher's Summary: What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed...
2019-09-10
03 min
Synergen Leadership Podcast
Kieran Flanagan & Dan Gregory - authors of Forever Skills
Kieran Flanagan and Dan Gregory are the joint founders of the Impossible Institute and the authors of Forever Skills – The 12 Skills to Futureproof Yourself, Your Team and Your Kids. The Impossible Institute is a strategic think-tank that is designed to help leaders, teams and organisations be people smart and make change positive. Together, Kieran and Dan are the strategic and creative team behind the most successful new product launch in Australian history and have applied their considerable experience to social change programs for the United Nations in Singapore, to category re-inventions and innovation initiatives for th...
2019-08-26
1h 16
Unleashing Brilliance
Ep 053 - Conversations with Dan Gregory & Kieran Flanagan I The Impossible Institiute
Kieran Flanagan and Dan Gregory are the co-founders of The Impossible Institute — a strategic think tank founded to re-imagine the way we think, lead, navigate change and create success. Kieran works with leaders, teams and organisations to make positive change and make change positive while Dan helps smart people to become "people smart". They are the strategic and creative team behind the most successful new product launch in Australian history, have helped entrepreneurs build internationally successful businesses and worked with some of the world’s most influential organisations: developing communication and marketing strategies for Coca-Cola; driving innovation and product design for...
2019-08-04
48 min
Jane Anderson Show Podcast
Episode 39 - Interview with Commercial Creativity & Leadership Expert Kieran Flanagan
Episode 39 - Interview with Commercial Creativity & Leadership Expert Kieran Flanagan In this podcast interview with Kieran, we talk about the importance of creativity for the future of work especially on building your practice under yournamedotcom. Kieran Flanagan is a Co-Founder and Chief Creative Officer of the Impossible Institute, a strategic think-tank that was created to Make Positive Change & Make Change Positive. An energetic, innovative and fluid thinker, Kieran is also an inspiring leadership speaker. She is a passionate advocate for teaching individuals how to change the way they think and helping organisations change the results...
2019-06-20
48 min
The Messy Middle
Dan Gregory & Kieran Flanagan - Forever Skills
Dan Gregory and Kieran Flanagan are the two brilliant minds behind the ground breaking book Forever Skills. In this smart and savvy episode, we discuss the twelve essential skills that will help you become fit for the future of work, as well as secure success in your work and life, today. Dan and Kieran interviewed hundreds of successful business people, educators, futurists, economists and historians to uncover the key skills that will always be critical to life and business. In this episode, you’ll discover what skills will matter most for work, life and business, where you sh...
2019-06-16
48 min
Scale or Die
#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups
If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the Sales product, the Freemium funnel, and the global web strategy. In his career, he’s worked for some of the biggest names in SaaS including Salesforce and Marketo. Plus, he’s helped many startups implement the strategies...
2019-05-07
00 min
Working Without Pants - Creative Entrepreneurship
132: Building a successful HubSpot agency with Kieran Flanagan of HubSpot
In this episode, I talk with Kieran Flanagan, the VP of Marketing with Hubspot- an inbound marketing, sales, and service software company. After helping many Saas businesses grow their traffic, users, and revenue, Kieran joined HubSpot because he was a believer in the “inbound movement.” For anyone who is a HubSpot agency partner, this is a must listen to. Even if you’re not, learn how you can build a relationship and partner with a larger tech company like HubSpot and build the dynamic to grow on the back of a partner program. Tune in to learn why some agencies have don...
2019-04-27
27 min
On Brand with Nick Westergaard
Winning Your Customers' Hearts and Minds with Kieran Flanagan
“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast.About Kieran FlanaganKieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and...
2019-04-08
26 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
HubSpot’s Kieran Flanagan on product-led growth
Kieran Flanagan joined HubSpot in 2013 with the mandate to grow the company internationally. Now, as VP of Marketing and Growth, he’s developed a product-led growth strategy that’s resulted in 100% of the company’s revenue coming from demand generation. Kieran speaks to Intercom’s Amanda Connolly about everything from how to determine when product-led growth is right for your company to measuring growth with your North Star metric.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2019-02-28
27 min
Full-Funnel B2B Marketing Show
Episode 10. How to create a B2B marketing strategy with Kieran Flanagan
Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ How would you create a marketing plan if you are starting from scratch and have a limited budget?No matter, you are joining a startup or get the position of VP of marketing at an enterprise company, this question will appear in your agenda since Day 1.3 years ago Kieran Flanagan joined the Hubspot team to help them get out from the traffic plateau. Here is a step by step...
2018-12-27
35 min
Growth Marketing Today
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE How is HubSpot’s global growth team structured (hint: it’s not by product!) How they make...
2018-05-31
25 min
Growth Marketing Today
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE How is HubSpot’s global growth team structured (hint: it’s no...
2018-05-31
25 min
Growth Marketing Today
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth...
2018-05-24
21 min
Growth Marketing Today
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth team look like at HubSpot Tactics H...
2018-05-24
21 min
The Growth Hub Podcast
Kieran Flanagan - VP of Marketing at HubSpot - How To Acquire & Monetise Freemium SaaS Customers
In this episode we're joined by Kieran Flanagan, VP of Marketing & Growth at HubSpot. Two of the biggest challenges facing SaaS marketers who operate a freemium model is the acquisition of new users and then converting them into paying customers; but that's exactly what Kieran is responsible for. In addition to this Kieran leads HubSpot's global web strategy team and in this episode Kieran opens up about what it really takes to build a successful freemium SaaS growth funnel, including: - How HubSpot approaches new user acquisition for their sales tools - How to balance between no-touch automation and high-touch...
2017-06-07
40 min
Connie Pheiff Show
Get A Head Start on Your Future with guest, Kieran Flanagan
Kieran Flanagan is an influential leader in creative industries. As a strategic leader consumer packaged goods (CPG) field for brands such as Coca-Cola and Unilever, she was responsible for one of the most successful product launches in Australia. Kieran shares what she refers to as the Agility Advantage when it comes to navigating work of the future and re-thinking business models so you can be prepared for the workplace of tomorrow.
2016-09-19
26 min
Anthony Michalski , Ken Coleman, Dan Gregory, Kieran Flanagan
Anthony Michalski founder and owner of Kallisti Publishing “The Books You Need to Succeed.” He introduced the world to Charles F.Haanel and The Master Key System and is the world’s foremost expert on Haanel’s incredible philosophy of success as well as on the man himself. He is also the author of The Master Key Workbook, a best selling book that expands on Mr. Haanel’s perennial tome Ken Coleman acclaimed interviewer and broadcaster, host of The Dave Ramsey Show video channel, Dave Ramsey live events, and the top-rated EntreLeadership Podcast. He released his first book, One Question: Life-Changing Ans...
2016-08-17
59 min
Employer Branding Podcast
A Guide to Growth Hacking, with Kieran Flanagan of HubSpot
You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Superheroes eBook which is still available for download. Have a listen to the interview podcast on iTunes or Soundcloud or read the article: http://linkhumans.com/blog/grow...
2015-07-29
35 min
Scott Cluthe's LOVE Cafe
Selfish-Scared and Stupid-Author Kieran Flanagan with Scott Cluthe
Join Scott Cluthe on FACEBOOK HERE Free Newsletter HERE Free E Book- 1,500 to Choose From HERE Scott Cluthe talks with co-author Kieran Flanagan about her new book on human behavior and why so often the best intentions we have for business and the people we work with fall flat....and what we can do about it. Kieran says we need: More Women on Top ! or is it just a good ole boys club in pantyhose ? Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human b...
2015-02-13
1h 06